Iran

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iran. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Iran StatisticsConsumer Lifestyles in IranIran Country BriefingsFuture Demographics: Iran in 2030

Country Profile

Country Profile

Iran: Country profile

Jul 2018

The economy will improve significantly in 2018 although the degree of uncertainty is also rising. The recovery is broadening, aided by supportive fiscal and monetary policies and gains in exports. Most support comes from gains in consumer spending, ...

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Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements in Middle East and Africa

Jul 2018

Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Major Appliances in Middle East and Africa

Mar 2018

Economic uncertainty in the region has led consumers to be price-sensitive and judicious in terms of what features they consider to be essential in major appliances. Energy-efficiency has emerged as a priority for consumers, due to resource scarcity ...

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Strategy Briefing

Strategy Briefing

Top 10 Basic Chemical Producing Countries

Mar 2018

The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...

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Megatrends

Megatrends

Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

Dec 2017

As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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Country Briefing

Country Briefing

Households: Iran

Dec 2017

The Iranian household market has become increasingly attractive to consumer businesses, as the number of households expands healthily and local consumers are transforming to more modern and urban lifestyles. Household penetration of durables and ...

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Country Briefing

Country Briefing

Economy, Finance and Trade: Iran

Dec 2017

Intensification of international sanctions on Iran in 2012 and lower oil prices since mid-2014 took a toll on the Iranian economy. However, the removal of most of the international sanctions in January 2016 has helped boost trade and investment in ...

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Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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Megatrends

Megatrends

Ethical Consumer: Mindful Consumerism

Dec 2017

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Country Briefing

Country Briefing

Natural Resources: Iran

Sep 2017

Being a resource-rich country, Iran is one of the world’s top energy producers. Following a sanction relief in early 2016, Iran has aimed to boost its energy output and been eager to expand its mining sector. Corruption and an uncertain business ...

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Country Briefing

Country Briefing

Business Dynamics: Iran

May 2017

Years of economic sanctions have left Iran’s business environment underdeveloped. The situation is expected to improve with the lifting of the sanctions, although the government has to grapple with a number of key challenges including an inefficient ...

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Country Briefing

Country Briefing

Income and Expenditure: Iran

May 2017

Iran’s per capita disposable income and spending returned to positive growth in 2016, due to the partial recovery in global oil prices, and the lifting of economic sanctions on the country. The latter factor is expected to support long-term growth of...

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Strategy Briefing

Strategy Briefing

Dairy in The Middle East and Africa

Jan 2017

With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Iran

Nov 2016

The efforts of consumers burdened by sanctions have resulted in a cohort of smart, sophisticated shoppers. With the anticipated easing of sanctions, consumers now look forward to retailers’ shelves stocked with high-quality Western goods. Young ...

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Future Demographic

Future Demographic

Iran in 2030: The Future Demographic

Jun 2016

In 2030, the population of Iran will reach 88.5 million, an increase of 11.9% from 2015, making it one of the largest countries in the world. However, between 2015 and 2030, falling birth rates, increasing death rates and negative net migration will ...

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Strategy Briefing

Strategy Briefing

Tea Global Corporate Strategy : Diversity and Tea Experience

Oct 2015

Facing volume challenges, tea marketers are exploring added-value products to drive value sales in developed markets. Unilever and Starbucks’s development in premium tea specialist outlets inspired others such as Twinings to enter this space. Premium...

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