Iran
Iran StatisticsConsumer Lifestyles in IranIran Country BriefingsFuture Demographics: Iran in 2030
Country Profile
Iran: Country profile
Jul 2018
The economy will improve significantly in 2018 although the degree of uncertainty is also rising. The recovery is broadening, aided by supportive fiscal and monetary policies and gains in exports. Most support comes from gains in consumer spending, ...
Strategy Briefing
Vitamins and Dietary Supplements in Middle East and Africa
Jul 2018
Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...
Strategy Briefing
The Rise of “Lifestyle” Diseases in Developing Countries
Jun 2018
Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...
Strategy Briefing
Renewable Energy Expansion Opportunities for B2B Sectors
Apr 2018
Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...
Strategy Briefing
Major Appliances in Middle East and Africa
Mar 2018
Economic uncertainty in the region has led consumers to be price-sensitive and judicious in terms of what features they consider to be essential in major appliances. Energy-efficiency has emerged as a priority for consumers, due to resource scarcity ...
Strategy Briefing
Top 10 Basic Chemical Producing Countries
Mar 2018
The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...
Megatrends
Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey
Dec 2017
As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...
Country Briefing
Households: Iran
Dec 2017
The Iranian household market has become increasingly attractive to consumer businesses, as the number of households expands healthily and local consumers are transforming to more modern and urban lifestyles. Household penetration of durables and ...
Country Briefing
Economy, Finance and Trade: Iran
Dec 2017
Intensification of international sanctions on Iran in 2012 and lower oil prices since mid-2014 took a toll on the Iranian economy. However, the removal of most of the international sanctions in January 2016 has helped boost trade and investment in ...
Megatrends
Healthy Living: The New Face of Healthy Ageing
Dec 2017
A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...
Megatrends
Shifting Market Frontiers: Asian Century
Dec 2017
The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...
Megatrends
Ethical Consumer: Mindful Consumerism
Dec 2017
Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...
Megatrends
Experience More Across the Customer Journey
Dec 2017
In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...
Country Briefing
Natural Resources: Iran
Sep 2017
Being a resource-rich country, Iran is one of the world’s top energy producers. Following a sanction relief in early 2016, Iran has aimed to boost its energy output and been eager to expand its mining sector. Corruption and an uncertain business ...
Country Briefing
Business Dynamics: Iran
May 2017
Years of economic sanctions have left Iran’s business environment underdeveloped. The situation is expected to improve with the lifting of the sanctions, although the government has to grapple with a number of key challenges including an inefficient ...
Country Briefing
Income and Expenditure: Iran
May 2017
Iran’s per capita disposable income and spending returned to positive growth in 2016, due to the partial recovery in global oil prices, and the lifting of economic sanctions on the country. The latter factor is expected to support long-term growth of...
Strategy Briefing
Dairy in The Middle East and Africa
Jan 2017
With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...
Consumer Lifestyle
Consumer Lifestyles in Iran
Nov 2016
The efforts of consumers burdened by sanctions have resulted in a cohort of smart, sophisticated shoppers. With the anticipated easing of sanctions, consumers now look forward to retailers’ shelves stocked with high-quality Western goods. Young ...
Future Demographic
Iran in 2030: The Future Demographic
Jun 2016
In 2030, the population of Iran will reach 88.5 million, an increase of 11.9% from 2015, making it one of the largest countries in the world. However, between 2015 and 2030, falling birth rates, increasing death rates and negative net migration will ...
Strategy Briefing
Tea Global Corporate Strategy : Diversity and Tea Experience
Oct 2015
Facing volume challenges, tea marketers are exploring added-value products to drive value sales in developed markets. Unilever and Starbucks’s development in premium tea specialist outlets inspired others such as Twinings to enter this space. Premium...
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