Health and Wellness

Portuguese consumers were already seeking healthier habits, including those regarding their diet, prior to the emergence of the pandemic. In 2021, this trend has intensified. COVID-19 has led to heightened awareness amongst Portuguese consumers about…

Overall, health and wellness products generally benefited from the impact of the COVID-19 pandemic. Concerns over the pandemic encouraged generally already health-conscious Danes to prioritise their health to an even greater extent, in order to boost…

From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a…

Overall, awareness of health and wellness among Egyptian consumers increased in the wake of the Coronavirus (COVID-19) crisis. The government made efforts to increase awareness of the importance and potential health benefits of consuming more natural…

COVID-19 had a significant impact on sales of HW packaged food and beverages in Poland in 2020 which will continue in 2021. With heightened concerns about contracting COVID-19 consumers looked to purchase products that could boost their immune…

Taiwan’s health and wellness market showed mixed results in 2021. Growth in total volume sales was marginal and well down on 2020, while total current value sales increased at a robust rate that surpassed the figure recorded the previous year. The…

Thailand experienced a third wave of Coronavirus (COVID-19) from April 2021, leading to strong increases in the cases of infection and in the number of deaths each day. As a result of the new wave of the virus, several banking research units and…

2021 saw a continuation of health and wellness trends initiated in 2020 due to the COVID-19 pandemic, though at a decelerated rate as consumers readjusted their financial expectations and their focus on enhancing the effectiveness of their immune…

Health and wellness packaged food and beverages performed strongly in 2021 due to the ever-increasing levels of health-consciousness amongst French consumers, whose commitment to adopting healthier lifestyles has been bolstered by the experiences of…

The health and wellness market looked set to see continued growth in Vietnam in 2021, in line with the general rise in consumer health consciousness, which has been bolstered by the experiences of the COVID-19 crisis. The seriousness of the crisis…

The health and wellness trend was already booming in Italy pre-COVID-19, shaping consumption patterns in packaged food, beverages, and overall lifestyles. COVID-19 has only accelerated the trend with consumers increasingly paying attention to the…

While there was a growing health and wellness trend in Greece prior to the pandemic, COVID-19 accelerated this trend and made consumers even more mindful of their consumption and ironically the pandemic has been a boon for health and wellness. Immune…

For many Austrians, the emergence of COVID-19 was an additional motivator for them to pay closer attention to personal health, wellness and diets. Consumers’ health concerns remained heightened as a result of the pandemic, and while overall demand…

In 2021, health and wellness witnessed significant retail growth compared to the previous year, despite the fact that the country continued to maintain some restrictions as a result of the pandemic. Health and wellness products have managed to…

Ukraine’s health and wellness industry registered an underwhelming performance in 2021 as the COVID-19 pandemic maintained a huge influence over consumer habits and behaviours, although the situation improved to some extent over the course of the…

The rates of growth in retail current value sales of organic packaged food and beverages remained relatively subdued during 2021 in comparison with the review period prior to the onset of the pandemic. Nonetheless, demand growth remained relatively…

The continued positive development in HW packaged food in 2021 is a result of both existing health trends and the ongoing impact of COVID-19 on consumers’ choices. Romanian consumers’ pursuit of health and wellness and an aim for protection against…

As a result of the health crisis caused by COVID-19, Peruvian consumers’ perspectives have changed in a somewhat paradoxical way as they are concerned with their general wellbeing, focusing on both physical health, but also indulgence and…

Health and wellness (HW) generally benefited from the COVID-19 pandemic in 2020, as Swiss consumers became increasingly health-conscious and therefore more inclined to follow a healthier, more natural diet. Although in 2021 growth rates are expected…

After seeing a slight decline in 2020, health and wellness returned to mid-single-digit growth in 2021, with both HW packaged food and HW beverages seeing similar growth rates. The rebound was thanks to the rising number of health-conscious Chinese…