Health and Wellness

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the…

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

Organic packaged food will continue to record the strongest growth in both retail current value terms within health and wellness packaged food in 2020, although it will also remain the smallest category. Therefore, its impressive performance is…

Organic beverage sales will remain negligible or non-existent in South Africa in 2020, owing to insufficient interest amongst local producers. While there is a limited number of private label lines of tea (Woolworths), and some RTD green tea such as…

In 2020, consumers increasingly opted to develop and maintain a naturally healthy diet to boost their immune system rather than relying on supplementation. Furthermore, the category experienced strengthening demand in line with health and wellness…

Naturally healthy beverages will continue to record stable demand in South Africa in 2020, with sales dominated by NH soft drinks. Due to local production and sourcing, no major supply issues were experienced, even with the stockpiling that occurred…

The impact COVID-19 had on health and wellness in 2020 was quite limited when compared with other industries in South Africa. One reason for this is because consumers interested in health and wellness typically earn a higher-than-average income and…

Free from lactose will continue to experience demand in 2020 as a large proportion of the South African population is lactose intolerant. Whilst the economic impact left many consumers cash-strapped, those suffering from intolerances still opted to…

Fortified/functional packaged food is one of the larger categories within health and wellness packaged food in South Africa in retail volume terms as fortification of food is widespread in South Africa with most staple products having a fortified…

On-trade consumption has been strongly negatively affected by the pandemic, suffering from the closure of establishments during lockdown and further restrictions imposed after lockdown. As well as establishments being forbidden to operate at full…

The move to healthier better for you packaged food products was not a top priority for many South African consumers during the pandemic in 2020 as the economic impact of COVID-19 forced may consumers to prioritise value for money offerings and fresh…

Better for you beverages will not register a significant impact from COVID-19 as the category will continue to register strong growth in 2020. The current value growth rate in better for you beverages was at its peak in 2017, with the category sales…

Organic packaged food is anticipated to see slowed current value growth in response to the outbreak of COVID-19 in 2020 overall. Due to the financial backlash of the pandemic, unemployment rates have risen and therefore disposable incomes have…

Demand for organic beverages remains very limited in Egypt. These products are very expensive for many local consumers, and they are not widely distributed. Moreover, for much of the review period, retail volume sales of organic beverages were in…

NH packaged food is expected to see slowed current value growth in response to the pandemic in 2020 overall. The main reason for this has likely been as a result of the economic consequences of the pandemic as unemployment rates have risen and…

Retail volume sales of naturally healthy (NH) beverages rose at their fastest rate in five years during 2020. However, the rate of growth remained modest, as the unit price of NH beverages increased significantly during the review period. During…

COVID-19 had a positive effect on retail volume sales of health and wellness beverages in Egypt during 2020, but its impact on health and wellness packaged food was negative. There was some stockpiling of such products as naturally healthy bottled…

In response to the outbreak of COVID-19, free from has witnessed slowed current value sales, likely as consumers have been prioritising more essential products instead. Due to the financial repercussions of the pandemic, many consumers have seen…