Health and Wellness

In 2021, India did not have a nationwide lockdown, unlike in 2020. Most state governments in the country implemented localised lockdowns to curb the spread of COVID-19 during the second wave caused by the Delta variant. The restrictions enforced by…

The health and wellness market looked set to see continued growth in Vietnam in 2021, in line with the general rise in consumer health consciousness, which has been bolstered by the experiences of the COVID-19 crisis. The seriousness of the crisis…

The health and wellness trend was already booming in Italy pre-COVID-19, shaping consumption patterns in packaged food, beverages, and overall lifestyles. COVID-19 has only accelerated the trend with consumers increasingly paying attention to the…

While there was a growing health and wellness trend in Greece prior to the pandemic, COVID-19 accelerated this trend and made consumers even more mindful of their consumption and ironically the pandemic has been a boon for health and wellness. Immune…

Health and wellness beverages continued to perform well in Spain in 2021. Better for you beverages and fortified/functional beverages recorded further, if slower than in 2020, retail current value growth. While naturally healthy beverages and organic…

While there was a growing health and wellness trend in Ireland prior to the pandemic, COVID-19 accelerated this trend and made consumers even more mindful of their consumption and ironically the pandemic has been a boon for health and wellness. The…

The ongoing threat of COVID-19 continued to drive growth within health and wellness packaged food and beverages in Finland in 2021. Due to the lack of access to gyms, cafés and social events, consumers looked for more premium and healthier products…

Portuguese consumers were already seeking healthier habits, including those regarding their diet, prior to the emergence of the pandemic. In 2021, this trend has intensified. COVID-19 has led to heightened awareness amongst Portuguese consumers about…

Overall, health and wellness products generally benefited from the impact of the COVID-19 pandemic. Concerns over the pandemic encouraged generally already health-conscious Danes to prioritise their health to an even greater extent, in order to boost…

From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a…

Health and wellness (HW) generally benefited from the COVID-19 pandemic in 2020, as Swiss consumers became increasingly health-conscious and therefore more inclined to follow a healthier, more natural diet. Although in 2021 growth rates are expected…

After seeing a slight decline in 2020, health and wellness returned to mid-single-digit growth in 2021, with both HW packaged food and HW beverages seeing similar growth rates. The rebound was thanks to the rising number of health-conscious Chinese…

The COVID-19 pandemic accelerated health and wellness trends in Bulgaria as consumers became increasingly aware of food and drinks’ health benefits. As a result, demand for especially fortified/functional packaged food and beverages with health…

In 2021, HW beverages and HW packaged food experienced growth. HW packaged food largely continued to benefit from the pandemic, with most categories seeing increased demand. In contrast, HW beverages while growing and experiencing some rebound from…

Overall, performance was positive from health and wellness in 2021, though rising retail prices due to higher commodity and shipping prices, dampened volume sales somewhat.

Health and wellness was already an important topic in Malaysia, as in most countries, prior to the COVID-19 crisis and it rose to prominence in 2020 and 2021 as the pandemic began to take its toll. Nonetheless, while consumers have increased their…

Health and wellness packaged food recorded positive sales growth in 2021 as the negative volume growth recorded in 2020 was completely reversed and considerable additional volume and value was added to the category over the course of the year. The…

Consumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products; therefore they tend to choose healthier products, with…

Due to COVID-19, 2020 and 2021 were unique in many respects, including for health and wellness in Brazil. After HW beverages saw a severe drop in volume sales and a strong slowing of growth in current value terms in 2020, a bounce-back has been seen…

In 2021, trends surrounding health and wellness products have continued to strengthen, supporting the strong growth of health and wellness beverages and packaged food. In fact, health and wellness products actually experienced a boost in sales due to…