Health and Wellness

Organic packaged food is set to continue to record a strong performance in 2021, as part of a trend already emerging over the review period. Organic baby food is a strong contributor to value sales, including products targeted towards toddlers or…

With a wide variety of brands available, as well as a presence across retail channels, organic rice is widely known amongst consumers in Singapore. As such, and with it being relatively more affordable than other organic foods, and a staple food in…

Value sales of organic beverages continue to grow, even though the category remains a niche in South Korea. 2021 is set to see a less dynamic performance compared to other health and wellness beverages, considering the positive impact of COVID-19 on…

Organic beverages is set to continue to grow in 2021, although from a very low base, as it suffers from general weak consumer sentiment, with consumers prioritising beverages with a more specific health positioning. While 2021 looked set to be a year…

The strong growth by naturally healthy packaged food is set to continue in 2021, as consumers have been cooking more at home as a result of COVID-19 and various related restrictions. NH rice and NH olive oil remain particularly strong performers,…

In 2020, when staying at home was the default for working and studying, consumers transferred their snacking habits from work and school to their homes. Furthermore, with heightened health awareness due to COVID-19, consumers were more willing adopt…

The dominant category of NH bottled water continues to record impressive growth rates, with local consumers purchasing packaged water more than ever as they trust this format, and are willing to pay a price rather than drink tap water. Consumers have…

As consumers have continued to stay at home more in 2021, including working from home, this has resulted in consumers replicating their foodservice, work or school beverage consumption routines at home. In order to boost their immunity and due to…

Health and wellness in South Korea is set to experience further growth in 2021 amid growing consumer interest in healthy living. While naturally healthy and fortified/functional continue to account for the largest share of health and wellness value…

From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a…

The pandemic has further accelerated sales of some free from packaged food products in 2021, following positive performances in 2020. This is being supported by an increasing number of consumers switching to plant-based diets. In South Korea, the…

As plant-based meat brands started entering retail channels in 2020 in an effort to increase their outreach beyond foodservice, which suffered significantly in this year, the rise of meat alternatives has been ongoing and has shown no signs of…

Value sales of fortified/functional packaged food in South Korea are set to see a marginal improvement in 2021, following a sharp decline in 2020. However, growth patterns differ across the category. Demand for FF baby food continues to decline due…

In 2020, milk formula saw a limited impact from the shift from out-of-home to home consumption, unlike many other packaged food categories. This is because babies’ diets are highly specific and milk formula has always been available mainly in the…

Fortified/functional beverages in South Korea is set to see a rebound in growth in 2021, supported by the positive performance of FF energy drinks, and the smaller category of FF bottled water. Sales of FF energy drinks continue to grow as consumers…

FF fruit/vegetable juice has remained the most significant category in FF soft drinks in 2021, appealing to consumers with its health positioning. The COVID-19 pandemic led to an increase in health-consciousness amongst consumers in Singapore in both…

Overall value sales of better for you packaged food have continued to grow in 2021, as an increasing number of consumers consider health to be an important factor as part of their general diet during the prolonged pandemic period. Moreover, as…

With COVID-19 escalating consumers’ health and awareness, they have been actively looking for products with a health-centric positioning and are willing to pay a premium for these products. BFY packaged food, including reduced sugar, reduced salt and…

Better for you beverages is set to record further dynamic growth in 2021, experiencing a strong performance across the category. Reduced sugar carbonates in particular, continues to record impressive growth. Until recently, consumers in South Korea…

After already seeing a strong increase in 2020, BFY reduced sugar instant coffee has continued to see dynamic growth in 2021, as consumers have still spent most of their time working from home. As COVID-19 restrictions meant that consumers continued…