Health and Wellness

Market research on the health and wellness industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Mate and the Rise of Plant-Based Natural Energy Alternatives

Jul 2018

Mate is one of the world’s most important hot drinks, with annual off-trade sales of over USD1 billion, despite its being regularly consumed in only a handful of countries. As consumers all around the world look for naturally healthy sources of ...

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Strategy Briefing

Strategy Briefing

Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

Jul 2018

Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

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Country Report

Country Report

Health and Wellness in Morocco

Jul 2018

Ongoing urbanisation is creating a fertile environment for the development of the Moroccan health and wellness market. The expansion of a relatively affluent and youthful middle class, the shift from traditional behaviours to more hectic, fluid ...

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Strategy Briefing

Strategy Briefing

Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special

Jul 2018

At the beginning of the year, Euromonitor International revealed its Top 10 Global Consumer Trends for 2018 and identified “It’s in the DNA – I’m so special” as one of the ones to watch. This update reviews the traction of the trend six months later....

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Country Report

Country Report

Health and Wellness in Canada

Jul 2018

Canadian consumers are increasingly wary of what they consume and are seeking healthier lifestyles, as seen in a number of areas within food and beverages recently and resulting in faster growth. One area is the expanding consumer base for ...

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Country Report

Country Report

Health and Wellness in Belgium

Jul 2018

Health and wellness performed very well in 2017. Health and “naturalness” are the overall trends shaping packaged food and drink in Belgium. The image of packaged food and drink is constantly deteriorating because of the long list of additives the ...

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Country Report

Country Report

Health and Wellness in Brazil

Jul 2018

Although the Brazilian economy already showed tentative signs of recovery in 2017, consumers’ purchasing power was still limited. Health and wellness products recorded a positive performance in 2017. This reinforced the movement towards pursuing a ...

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Country Report

Country Report

Health and Wellness in Bulgaria

Jul 2018

The health and wellness trend continued in Bulgaria in 2017. In urban centres, global trends associated with healthy living and balanced diets drove the continuous demand for food and beverages with a healthy element. Since Bulgaria’s largest cities ...

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Country Report

Country Report

Health and Wellness in the United Kingdom

Jul 2018

The health and wellness industry continued to see strong growth in 2017, with consumers in the UK increasingly looking for ways to improve their health through what they eat and drink. Free from products saw especially strong growth in current value ...

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Country Report

Country Report

Health and Wellness in Austria

Jul 2018

Health and wellness continues to be important to consumers in Austria. It registered further growth in 2017. Packaged food remains the better performing category as people are increasingly interested in what they eat and hope to prevent health issues...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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Country Report

Country Report

Health and Wellness in Slovakia

Jun 2018

Health and wellness recorded respectable growth in 2017 and has not yet started to reach its full potential. Manufacturers were faced with a number of major challenges, such as strong competition from standard products that offer price promotions and...

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Country Report

Country Report

Health and Wellness in Sweden

Jun 2018

Retail value sales of health and wellness (HW) beverages will continue to grow; they will be driven mainly by organic beverages and fortified/functional (FF) beverages. Organic beverages is considered to be one of the healthiest, most socially ...

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Country Report

Country Report

Health and Wellness in Vietnam

Jun 2018

Due to the influence of social media, which constantly portrays the ideal image of people, the desire to remain fit and healthy has been increasing. As a result, Vietnamese are incorporating sports or gym sessions into their daily lives. This trend ...

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Country Report

Country Report

Health and Wellness in Mexico

Jun 2018

Sales of health and wellness products registered a positive performance over the review period as companies capitalised on this trend and consumers appreciated the added value offered by these products. While some claims are not perceived as ...

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Country Report

Country Report

Health and Wellness in Peru

Jun 2018

The desire of local consumers to take better care of their health is on rise due to the country’s high rate of obesity, which can trigger diabetes, cardiovascular problems and other difficult and expensive diseases. Consumers are paying more ...

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Country Report

Country Report

Health and Wellness in the US

Jun 2018

While innovation and myriad functional ingredients had a significant impact on health and wellness in 2017, the biggest story was continued public concern over sugar content. This concern permeates nearly every drink category and did so with ...

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Country Report

Country Report

Health and Wellness in Turkey

Jun 2018

Turkey’s health and wellness industry continued to record double-digit current value growth in 2017, with increasing education and awareness of these products. Growth was also supported by the country’s growing middle class and its increasingly ...

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Country Report

Country Report

Health and Wellness in Colombia

Jun 2018

With more Colombians embracing healthier lifestyles, not just in terms of greater physical activity but also to the achievement of an internal balance and more conscious consumption, many health and wellness categories within packaged food and ...

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Country Report

Country Report

Health and Wellness in the Czech Republic

Jun 2018

Health and wellness consumption was supported by positive economic development in the country, reflected in good purchasing power. More Czech consumers followed healthier lifestyles and spent on health and wellness foods and drinks during 2017. More ...

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