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Health and Wellness

Market research on the health and wellness industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Health and Wellness in Australia

Mar 2020

The growing health and wellness trend in Australia is increasingly being reflected in consumer purchasing choices. Many are particularly attracted by products with a health positioning, such as an “all natural” claim, with around one quarter of ...

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Strategy Briefing

Strategy Briefing

Post-Dairy Era: The Unstoppable Rise of Plant-based Alternatives

Mar 2020

Shelves have been inundated with an ever-expanding array of plant-based dairy products. This is a response to the increase in flexitarian diets and the consumer perception of free from dairy as healthier and good for digestion. This report analyses ...

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Country Report

Country Report

Health and Wellness in Hong Kong, China

Feb 2020

Rising health consciousness among local consumers continued to drive demand for health and wellness packaged food and beverages in Hong Kong, helping the market to continue recording strong current value growth in 2019. One major driver of demand for...

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Country Report

Country Report

Health and Wellness in Egypt

Feb 2020

The increased health awareness that is spreading in Egypt was threatened by double-digit inflation towards the end of the review period, although, despite this, health consciousness has risen thanks to increased connectivity and awareness of global ...

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Country Report

Country Report

Health and Wellness in the US

Feb 2020

2019 saw health and wellness trends take hold in a larger than ever group of food and beverage categories. The domination of animal products across categories is just one example of the democratisation of a trend once relegated to premium products ...

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Country Report

Country Report

Health and Wellness in Portugal

Feb 2020

Health and wellness is a key trend shaping consumer preferences in Portugal in 2019, and this can be noted throughout all categories in health and wellness beverages and health and wellness packaged food. Consumer tastes are changing accordingly, and...

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Strategy Briefing

Strategy Briefing

Understanding Consumers’ Behaviour-Led Habits in Health and Nutrition

Feb 2020

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data, ...

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Country Report

Country Report

Health and Wellness in Hungary

Feb 2020

In 2019, growth was prevalent in all areas of health and wellness food and beverages, driven by several positive factors. Firstly, the global health and wellness trend continued to leave its mark on the country, and a growing number of consumers were...

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Country Report

Country Report

Health and Wellness in Norway

Feb 2020

Health and wellness recorded a solid performance in 2019, with all categories except naturally healthy beverages recording retail value growth. Categories such as FF energy drinks performed extremely well, with reduced sugar energy drinks leading the...

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Country Report

Country Report

Health and Wellness in Poland

Feb 2020

Polish consumers showed continued interest in health and wellness packaged food and beverages in 2019, particularly with regards to the naturalness and healthful properties of ingredients. A growing concern with overall health and wellbeing has led ...

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Country Report

Country Report

Health and Wellness in the Netherlands

Feb 2020

The provenance of food and beverages, their ingredients and how they are made are increasingly important issues for consumers. Many are paying closer attention to the origin and the health value of the food and beverages they buy. This is especially ...

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Country Report

Country Report

Health and Wellness in Thailand

Feb 2020

Health and wellness sales continue to rise in Thailand. As lifestyles become increasingly hectic, demand is growing for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also ...

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Country Report

Country Report

Health and Wellness in Vietnam

Feb 2020

Health and wellness saw a good performance in 2019 and throughout the review period, with this linked to a number of long-term trends. The Vietnamese economy continues to see strong growth, with many consumers benefiting from rising disposable income...

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Country Report

Country Report

Health and Wellness in Ukraine

Feb 2020

Health and wellness in Ukraine continued to record strengthening demand in Ukraine, driven by the increasing awareness amongst consumers to follow healthier lifestyles. This is encouraging them to reduce their fat and sugar intake, supporting demand ...

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Country Report

Country Report

Health and Wellness in Singapore

Feb 2020

Health and wellness registered overall positive value growth in 2019, with growth in both health and wellness packaged food and health and wellness beverages. The consumption of beverages and packaged food in Singapore continued to be shaped, to some...

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Country Report

Country Report

Health and Wellness in Turkey

Feb 2020

In 2019, health and wellness (HW) continued to register double-digit retail current value growth in Turkey, stimulated by the young population, rising urbanisation and increased levels of education, leading to greater consumer demand for healthier ...

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Country Report

Country Report

Health and Wellness in Japan

Feb 2020

While the Japanese health and wellness market saw growth dampened by a downturn in the performance of NH bottled water in 2019, this resulted primarily from a surge in demand during the previous year due to a hot summer and the need for emergency ...

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Country Report

Country Report

Health and Wellness in Israel

Feb 2020

Israeli consumers’ awareness of health issues and healthy nutrition continues to grow. New labelling requirements implemented in 2020 are set to increase consumers’ knowledge, but may also shift consumption patterns in unexpected ways. There is a ...

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Country Report

Country Report

Health and Wellness in Brazil

Feb 2020

As the economy shows timid signs of recovery, so does consumer confidence to spend on items previously considered as non-essential. Although most Brazilians are concerned about body shape - which speaks directly to the country’s more than half ...

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Country Report

Country Report

Health and Wellness in the Philippines

Feb 2020

Positive growth was recorded in most health and wellness categories in 2019 as consumer awareness of the existence and added value of these products continued to expand. Among the major factors influencing demand across the industry during the year ...

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