Health and Wellness

Many consumers view organic certifications on packaged food as a seal of quality. Consumers who are interested in health and wellness and looking to improve their diet view organic foods as a favourable alternative to traditional products. The…

US coffee consumption shifted towards the home in a major way in 2020 and, unlike many pandemic effects, this is unlikely to ever be fully reversed. The rise in hybrid and remote working means that many more consumers are drinking cups of coffee at…

A desire for short ingredients lists with additives that are recognisable and easy to understand is pushing consumers in the direction of naturally healthy products. Consumers want products that are free from a variety of things, but not in the sense…

A surge in sales in 2020 was followed by only a minor retail current value decline and continued retail volume growth for NH beverages in 2021. The clean label trend has benefited no category more than NH beverages. NH bottled water is the standout…

After strong growth across all health and wellness categories in 2020, most experienced declines or slower growth in 2021. Although consumer interest in health and wellness remains strong, shifts in routines and channel sales brought down retail…

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

COVID-19 has led many consumers to become more interested in their diet and lifestyle, as these are strongly linked to overall health. Free from gluten has performed well over the pandemic as consumers are paying more attention to ingredient…

Immune claims had a huge year in 2020, as US consumers flocked to any product that could reasonably claim to help them fight off the threat of COVID-19 infection. There is a real question as to what extent this can endure in the future, however, now…

There were many health attributes that became less important to US consumers during the pandemic. FF claims in beverages tended not to be one of them, as products with added vitamin C, or anything else with an immune claim, benefited from the…

To create products with less fat, sugar or salt, the packaged food industry has traditionally relied on the use of artificial ingredients and sweeteners to try and replicate the taste of the missing ingredient. This is now out of favour with American…

BFY reduced sugar beverages saw a rare year of strong growth in 2020, thanks to pandemic stockpiling and channel shifting. This was only a temporary boost, however, and not a sign of US consumers changing their relationship with sugar. While low…

Organic packaged food is set to continue to record a strong performance in 2021, as part of a trend already emerging over the review period. Organic baby food is a strong contributor to value sales, including products targeted towards toddlers or…

With a wide variety of brands available, as well as a presence across retail channels, organic rice is widely known amongst consumers in Singapore. As such, and with it being relatively more affordable than other organic foods, and a staple food in…

Value sales of organic beverages continue to grow, even though the category remains a niche in South Korea. 2021 is set to see a less dynamic performance compared to other health and wellness beverages, considering the positive impact of COVID-19 on…

Organic beverages is set to continue to grow in 2021, although from a very low base, as it suffers from general weak consumer sentiment, with consumers prioritising beverages with a more specific health positioning. While 2021 looked set to be a year…

The strong growth by naturally healthy packaged food is set to continue in 2021, as consumers have been cooking more at home as a result of COVID-19 and various related restrictions. NH rice and NH olive oil remain particularly strong performers,…

In 2020, when staying at home was the default for working and studying, consumers transferred their snacking habits from work and school to their homes. Furthermore, with heightened health awareness due to COVID-19, consumers were more willing adopt…

The dominant category of NH bottled water continues to record impressive growth rates, with local consumers purchasing packaged water more than ever as they trust this format, and are willing to pay a price rather than drink tap water. Consumers have…

As consumers have continued to stay at home more in 2021, including working from home, this has resulted in consumers replicating their foodservice, work or school beverage consumption routines at home. In order to boost their immunity and due to…

Health and wellness in South Korea is set to experience further growth in 2021 amid growing consumer interest in healthy living. While naturally healthy and fortified/functional continue to account for the largest share of health and wellness value…