Health and Wellness

Consumers increasingly demand functionality from their food. The concept of food as medicine is also gaining ground not only in light of coronavirus, but also as a tool to manage chronic disease. With such growing interest comes a greater role for ...

Although in the review period health and wellness saw consecutive years of strong growth, the story was somewhat different in 2019. Although HW packaged food saw continued retail current value growth, NH beverages saw a decline, leading overall ...

The growing health and wellness trend in Australia is increasingly being reflected in consumer purchasing choices. Many are particularly attracted by products with a health positioning, such as an “all natural” claim, with around one quarter of ...

Shelves have been inundated with an ever-expanding array of plant-based dairy products. This is a response to the increase in flexitarian diets and the consumer perception of free from dairy as healthier and good for digestion. This report analyses ...

Rising health consciousness among local consumers continued to drive demand for health and wellness packaged food and beverages in Hong Kong, helping the market to continue recording strong current value growth in 2019. One major driver of demand for...

The increased health awareness that is spreading in Egypt was threatened by double-digit inflation towards the end of the review period, although, despite this, health consciousness has risen thanks to increased connectivity and awareness of global ...

2019 saw health and wellness trends take hold in a larger than ever group of food and beverage categories. The domination of animal products across categories is just one example of the democratisation of a trend once relegated to premium products ...

Health and wellness is a key trend shaping consumer preferences in Portugal in 2019, and this can be noted throughout all categories in health and wellness beverages and health and wellness packaged food. Consumer tastes are changing accordingly, and...

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data, ...

In 2019, growth was prevalent in all areas of health and wellness food and beverages, driven by several positive factors. Firstly, the global health and wellness trend continued to leave its mark on the country, and a growing number of consumers were...

Health and wellness recorded a solid performance in 2019, with all categories except naturally healthy beverages recording retail value growth. Categories such as FF energy drinks performed extremely well, with reduced sugar energy drinks leading the...

Polish consumers showed continued interest in health and wellness packaged food and beverages in 2019, particularly with regards to the naturalness and healthful properties of ingredients. A growing concern with overall health and wellbeing has led ...

The provenance of food and beverages, their ingredients and how they are made are increasingly important issues for consumers. Many are paying closer attention to the origin and the health value of the food and beverages they buy. This is especially ...

Health and wellness sales continue to rise in Thailand. As lifestyles become increasingly hectic, demand is growing for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also ...

Health and wellness saw a good performance in 2019 and throughout the review period, with this linked to a number of long-term trends. The Vietnamese economy continues to see strong growth, with many consumers benefiting from rising disposable income...

Health and wellness in Ukraine continued to record strengthening demand in Ukraine, driven by the increasing awareness amongst consumers to follow healthier lifestyles. This is encouraging them to reduce their fat and sugar intake, supporting demand ...

Health and wellness registered overall positive value growth in 2019, with growth in both health and wellness packaged food and health and wellness beverages. The consumption of beverages and packaged food in Singapore continued to be shaped, to some...

In 2019, health and wellness (HW) continued to register double-digit retail current value growth in Turkey, stimulated by the young population, rising urbanisation and increased levels of education, leading to greater consumer demand for healthier ...

While the Japanese health and wellness market saw growth dampened by a downturn in the performance of NH bottled water in 2019, this resulted primarily from a surge in demand during the previous year due to a hot summer and the need for emergency ...

Israeli consumers’ awareness of health issues and healthy nutrition continues to grow. New labelling requirements implemented in 2020 are set to increase consumers’ knowledge, but may also shift consumption patterns in unexpected ways. There is a ...