Health and Wellness

Market research on the health and wellness industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Health and Wellness in Switzerland

Mar 2021

Health and wellness generally benefitted from the COVID-19 pandemic in 2020 as Swiss consumers became increasingly health conscious and therefore more inclined to follow a healthier, more natural diet. Furthermore, some of the categories are ...

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Health and Wellness in Brazil

Feb 2021

The year 2020 in the world was unique in many aspects and for Brazil’s health and wellness industry was no different. At first glance, the market was expected to increase due to rising health concerns among consumers, but what transpired was the ...

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Health and Wellness in India

Feb 2021

The impact of the COVID-19 pandemic on retail sales of health and wellness in India was generally positive during 2020 as the shift towards at-home consumption and the increasing interest in products that are perceived as healthy boosted demand. ...

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Health and Wellness in Australia

Feb 2021

Retail value sales of health and wellness packaged food and beverages in Australia recorded stronger growth in 2020 compared to 2019. In general, sales were boosted by the impact of the COVID-19 pandemic as consumers focused increasingly on their ...

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Health and Wellness in Morocco

Feb 2021

In response to the COVID-19 pandemic, better for you beverages and better for you packaged food will see opposing performances in 2020 overall. For example, BFY packaged food is expected to largely benefit from the pandemic, with most product areas ...

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Health and Wellness in Finland

Feb 2021

Retail sales of health and wellness food and beverages are set to see some benefit from the impact of COVID-19 in 2020. The shutdown of foodservice outlets at the beginning of the year, restrictions on travel, the closure of educational institutions ...

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Health and Wellness in Ukraine

Feb 2021

COVID-19 had a mixed impact on health and wellness packaged food and beverages in Ukraine in 2020. On the one hand, volume sales in many categories slowed sharply or declined as the resultant economic shock led consumers to abruptly reduce spending. ...

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Health and Wellness in Slovakia

Feb 2021

Consumers in Slovakia were increasingly interested in healthy living in 2020, with the COVID-19 pandemic motivating them to improve the quality of food and drinks they consumed. This led to rising demand for organic, locally-sourced and naturally ...

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Health and Wellness in Poland

Feb 2021

This report is merged with the health and wellness food report before publication to form one report on health and wellness. The title of this report is therefore health and wellness in [country] rather than health and wellness beverages in ...

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Health and Wellness in Peru

Feb 2021

The COVID-19 pandemic led to an increase in demand for health and wellness packaged food, whereas health and wellness beverages generally saw decelerated or negative sales growth in Peru during 2020. The threat posed by COVID-19 led to heightened ...

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Health and Wellness in Norway

Feb 2021

Retail value sales of health and wellness packaged food and beverages recorded positive growth in 2020, with HW packaged food registering stronger growth compared to 2019. In general, sales were boosted by the impact of the COVID-19 pandemic. ...

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Health and Wellness in Sweden

Feb 2021

The regulations and limitations imposed in Sweden in 2020 to manage COVID-19 are weakest of the rules in the EU. Nevertheless, Swedes generally have respect for their government and will adhere to their advice. Thus, many consumers still limited ...

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Health and Wellness in Saudi Arabia

Feb 2021

Overall, COVID-19 had a positive impact on sales of HW packaged food and beverages. On one hand, the strict nationwide lockdown which lasted from March until late June led to a general increased demand for food and drink options, with consumers ...

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Health and Wellness in Hungary

Feb 2021

Consumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products, therefore they tend to choose healthier products, with ...

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Health and Wellness in Germany

Feb 2021

Despite the COVID-19 pandemic, health and wellness products performed well during 2020, with a growing number of consumers looking to boost their immune systems with added vitamins or to look after their health by reducing sugar intake. No and low ...

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Health and Wellness in Greece

Feb 2021

The health and wellness trend was beginning to thrive in the review period prior to the outbreak of COVID-19 in Greece. This trend has been shaping not only consumption patterns in health and wellness packaged food and health and wellness beverages ...

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Health and Wellness in Portugal

Feb 2021

In general, the onset of the global pandemic strengthened consumer demand for natural and healthier products. Fears around COVID-19 made consumers more concerned about their health and prioritised products that will enhance their wellbeing. Moreover,...

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Health and Wellness in the Netherlands

Feb 2021

Health and wellness beverages and packaged food have largely benefited from the Coronavirus (COVID-19) crisis in the Netherlands. The government’s lockdown in spring 2020 saw consumers work and study from home and led to the closure of foodservice ...

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Health and Wellness in Turkey

Feb 2021

At the beginning of the COVID-19 pandemic in Turkey, consumers stockpiled both fresh and packaged food products out fear there would be food shortages. In particular, staples such as bread, rice, pasta and pulses, such as lentils and chickpea beans, ...

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Health and Wellness in Colombia

Jan 2021

The health crisis of COVID-19 accelerated the trend for health and wellness in Colombia, but there were winners and losers and overall, packaged food performed better than beverages....

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