Asia Pacific Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Asia Pacific.

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The Rise of Chinese Beverage Brands in Southeast Asia

6 Oct 26

Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.

Nathanael Lim

Nathanael Lim

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

2 Oct 26

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Benjamin Bahena

Benjamin Bahena

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

28 Aug 26

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Kayla Villena

Kayla Villena

Article

Why Asian Cuisine is a Compelling Growth Opportunity

13 Aug 26

Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.

Emil Fazira

Emil Fazira

Article

AI-Powered Commerce: What China’s Path Reveals About the West

22 Jun 26

One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.

Rabia Yasmeen

Rabia Yasmeen

Article

Growth of Bakery Products in Asia Will Be Won in Snacking

10 Jun 26

Asia Pacific’s bakery market is entering a more dynamic phase. The biggest opportunity will not come from trying to make bakery a daily staple in rice- and noodle-led diets, where retail volume consumption of bread is only a third that of rice in Asia. It will come from repositioning bakery as an impulse-led, indulgent and increasingly health-aware snacking proposition.

Emil Fazira

Emil Fazira