E-Commerce Data Made Simple

Via helps you navigate a fast-changing digital marketplace. Refine your pricing strategies, inform product development and keep your competitive edge.

 
 

Find Out When, Where And How To Win

Using AI and data science alongside our longstanding research expertise, Via tracks 1,500+ online retailers in 40 countries, providing daily updates on pricing, assortment size and key attributes.

 

Pricing

Set and refine pricing strategies by benchmarking against competitors and monitoring fluctuations.

Assortment

Identify the best approach for online product assortment, positioning and pricing and find the right suppliers or retailers.

Innovation

Explore how product assortments, prices and associated attributes differ across markets, categories and retailers to inform future product development.

Interested to see how we partner with you to provide the exact data you need? 

Features

Turn millions of data points into actionable insights

Via provides the full picture of the e-commerce landscape with daily updates on pricing and discounts to help you distil meaning from the vast amount of data available online.


 

 

Uncover new opportunities

See how Via helps companies uncover new opportunities by tracking discounts, price levels and assortment changes, organised by country, category, supplier, brand, SKU and retailer.


 

 

Gain a competitive advantage

Download our free white paper to learn how e-commerce data and Via can help optimise your pricing strategy.

 

 

Go beyond an algorithm

Hear how we leverage advanced data science techniques to extract and organise thousands of data points daily to provide accurate, standardised and cross-comparable data.


 

 

How Via Helps

Explore how we help our diverse client base turn millions of data points into actionable insights on a daily basis.

Via for Agencies

Via supports account planning, campaign development, new business, brand development and pitching by helping inform product positioning and pricing strategies so agencies can connect with target consumers.

Optimise pricing strategies

Track product pricing and discounts to inform promotional strategies. Compare how similar brands are pricing and discounting their products online and benchmark your client's performance against key competitors.

Better understand your client's online presence

Demonstrate an understanding of your clients' companies and brands by monitoring their online product assortment. Compare your clients' channel strategy against their biggest competitors across retailers in current or prospective markets.

Inform your pitches with the latest innovation trends

Spot trends and assess what products with specific claims or attributes are commanding a higher price to advise your clients on areas for future product development strategies.

Via for Banking

Via helps banks investigate short and long-term company pricing strategies and track investment opportunities based on a company's e-commerce product assortment and pricing.

Monitor pricing of the companies and brands you track

Assess company presence and pricing performance with daily updates on online price changes, assortment size and portfolio positioning to inform your investment decisions.

Analyse players in your books

Compare retailer product mix and company positioning against key competitors or the industry median. Spot gaps and opportunities in portfolios by looking at online product assortments.

Target screening

Look for small or nascent SKUs and brands that are expanding their online presence to identify the fastest growing sectors. Find SKUs or brands with specific attributes or claims that are commanding a higher price point and track what is trending in different industries.

Via for Consumer Goods Companies

Via helps consumer goods companies build out pricing strategies, benchmark competition and see product attribute trends across categories, retailers, brand owners, brands and SKUs.

Refine your pricing and promotional activity

Compare the online retail pricing of your competitors’ products against your own across different retailers. Stay on top of price changes to spot trends and promotional discounting activity.

Stay ahead of the competition

Analyse price levels to help identify and monitor competitors. Optimise product assortment, price mix and product strategy by benchmarking against what your competitors are doing.

Innovate intelligently

Look at specific product attributes and claims on a global basis to support new product development, innovation activity or concept testing.

Via for Government and Trade

Via helps the world's top economic development and export and trade promotion organisations understand the rapidly changing digital marketplace, monitor product trends and inform international trade strategies.

Identify potential export markets

Use pricing and product assortment information to help internal stakeholders or external clients expand internationally and identify export opportunities. Compare how manufacturers and retailers are pricing their products online and assess demand in different markets based on attributes, competitive landscape and pricing to find the best markets to enter.

Monitor products online across different markets

See which product claims are being sold online and at which price point to ensure companies are complying with regulatory laws in specific markets. Monitor product attributes, such as ingredient, health and sustainability claims, flavours and fragrances, to ensure the products being sold to consumers are safe, labelled clearly and priced fairly.

Via for Ingredient Companies

Via helps ingredient companies gain actionable insight on ingredient claims, flavours, fragrances and associated pricing. Stay relevant and competitive by ensuring that your products meet consumer needs.

Inform pricing strategies

Ensure your offers make sense and elevate your consultative approach by understanding how online retailers are pricing and discounting. Leverage the price corridors your B2C partners are working with and see how they vary across categories, countries and retailers.

Ideate intelligently

Track ingredient claims on a global basis to see what developments may be worth investment based on what flavour, fragrance and ingredient claims are most prominent across brands, categories and countries.

Build informed sales pitches

Build sales pitches or account management sessions using a wide range of product examples and map the prevalence of ingredient claims, flavours and fragrances by country, company, supplier and retailer.

Via for Packaging Companies

Via helps packaging companies gain actionable insight on product attributes and pricing. Stay relevant and competitive by ensuring that your solutions meet your customers’ and consumers’ needs.

Inform pricing strategies

Ensure your offers make sense and elevate your consultative approach by understanding how retailers are pricing and discounting. Leverage the price corridors your B2C partners are working with and see how they vary across categories, countries and retailers.

Ideate intelligently

Spot product packaging trends on a global basis to see what developments may be worth investing in by analysing what pack types are on the rise across brands, categories and countries.

Build informed sales pitches

Build sales pitches or account management sessions using a wide range of product examples and map the prevalence of pack types, claims and other attributes by country, company, retailer and supplier.

Via for Professional Services

Via supports B2B and B2C professional services and consultancies in industries around the world, providing cross-comparable online pricing data to inform pricing, innovation, marketing, brand and channel strategies.

Become an expert on your target markets

Demonstrate an understanding of your clients' companies and brands by monitoring their online product assortment. Compare your clients' channel strategy against their biggest competitors across retailers in current or prospective markets.

Develop clients’ pricing strategies and drive profitability

Track product pricing and discounts to inform promotional strategies. Compare how similar brands are pricing and discounting their products online and benchmark your client's performance against key competitors.

Identify the latest innovation trends

Stay on top of product trends and assess what specific claims or attributes are commanding a higher price to advise your clients on future product development strategies.

Via for Retailers

Via helps retailers stay relevant and competitive ensuring pricing and product assortments match shopper needs.

Benchmark the competition

Compare your online assortment to other retailers and spot early trends across different retailer types, including direct sellers and digitally native brands.

Plan price promotions with context

Benchmark your pricing and discounts daily by category, supplier, brand and SKU. Track when and where price fluctuations are happening with full visibility across the e-commerce channel.

Optimise product assortment

See how your product assortment stacks up against other online retailers and understand product attribute trends to proactively approach suppliers, maximise your partnerships and cater to shoppers’ needs.