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Article

The Food Industry in the Coming Era of Food Insecurity

Matthew Barry

Matthew Barry

4 Oct 23

Under pressure from climate change, rising populations, deglobalisation, and a more dangerous geopolitical landscape, food insecurity is shaping up to be a dominant challenge for the food industry in the next decade.

Article

Home Care in Latin America: Trends and Challenges in an Era of Inflation

Jorge Araya

Jorge Araya

4 Oct 23

The home care industry in Latin America is currently navigating a complex landscape characterised by inflationary pressures, which have adversely affected sales across various categories, both in terms of volume and value. Given this situation, what strategies should be employed to navigate this landscape, and what key insights can be gleaned from this context?

Article

Five Strategies for Navigating Volatile Consumer Markets

Jana Rude

Jana Rude

3 Oct 23

Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.

Article

Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK

Alexandre Loeur

Alexandre Loeur

3 Oct 23

Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.

Video

How to Segment Your Target Audience

Jana Rude

Jana Rude

3 Oct 23

Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.

Video

How to Prepare for Economic Shifts

Lan Ha

Lan Ha

2 Oct 23

The global economic environment has become more volatile during the last few years, with many risks clouding the outlook. Business leaders now need to focus on building resilience, improve efficiency and enhancing market foresight to prepare themselves for macroeconomic shocks and identify new growth opportunities.

Latest Webinars

E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity. Join our panel discussion to discover winning online strategies of retailers and brands. Hear from leading FMCG business executives about how to grow sales online. Register now.

Mastering E-Commerce Growth: How to Win Online Amid Uncertainty

E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity.

You need to become savvier when deploying tactics to reach and engage with digital consumers to grow your online market share. Knowing where companies are winning online is crucial to sharpening your digital strategy.

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Leveraging Euromonitor’s recent report, the Top 10 Global Consumer Trends 2023, the purpose of this webinar is to provide you with valuable insights on the most relevant trends in Asia Pacific and discuss how they can be applied to help businesses make informed decisions.

Global Consumer Trends in Asia Pacific 2023

Leveraging Euromonitor’s recent report, the Top 10 Global Consumer Trends 2023, the purpose of this webinar is to provide you with valuable insights on the most relevant trends in Asia Pacific and discuss how they can be applied to help businesses make informed decisions.

Explore More
Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.

2023 Digital Shopper Trends

Sign up today to receive our latest digital shopping predictions.

Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.

Explore More
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