60% of consumers feel they can make a difference in the world through their choices and actions. Yet, only 10% of businesses communicated sustainability information successfully with them. Understanding how to connect and resonate with consumers is key to capitalising on these opportunities while contributing to sustainable development.
Other spirits is a category that accounts for a significant share of the volume of spirits consumed worldwide, but due to its significance being mostly local, consumers and companies might not see its potential. The lessons the category teaches can help us understand behaviours and consumption in developing countries and show the stepping stones to success.
Inflationary pressures have been present in the appliances industry since late 2020. Starting with production capacity challenges, to labour and persistent semiconductor shortages, to elevated commodity prices. In 2022, inflationary pressures will come from a new front: expected production reduction resulting from lockdowns in China. In the long run, inflation in the appliances market could prove to be sticky.
Plant-based meat snacks have emerged onto the alternative-meat market in recent years drawing the attention of consumers, manufacturers, and investors. The once-held confidence that US consumers would adapt whole-heartedly to plant-based meat alternatives has weakened as companies like Beyond Meat have struggled to meet their targets. As plant-based jerky circulates the market it is evident manufacturers have everything from taste and texture to marketing and price point to perfect to achieve success. However, many companies will strike the balance and find their market position, resulting in strong adoption of plant-based jerky by vegans and reducetarians alike, and experience healthy growth in coming years.
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
4/20 is the most important day on the cannabis calendar and Euromonitor is marking the occasion with an insightful and irreverent panel discussion on the role of cannabis and cannabinoid products in consumer lifestyles and relaxation routines - now and in the future
Joining us are Warren Bobrow, renowned mixologist and creator of the ready-to-drink THC-infused Klaus beverage brand, and Austin Stevenson, Chief Innovation Officer and Founder of Vertosa a science-first company which provides active ingredients and technologies for infused cannabinoid products. We discuss how recreational markets might evolve and how products can be tailored to create unique consumer experiences.Explore More