60% of consumers feel they can make a difference in the world through their choices and actions. Yet, only 10% of businesses communicated sustainability information successfully with them. Understanding how to connect and resonate with consumers is key to capitalising on these opportunities while contributing to sustainable development.
Euromonitor dives into prospective tourism recovery in ASEAN, threats & opportunities, tourist attitude to sustainable travel, and business strategies.
The consumer landscape has been transformed forever and changes that were already afoot have now been accelerated, together these have led to huge transformations in the future of globalisation; the future of work and education; and the future of consumer priorities, preferences, and values. In such uncertain times, luxury players are under intense pressure to adapt to new consumer lifestyles (eg working from home), retail preferences (a digital-first mindset) value propositions and the growing interest in sustainability.
With staple foods continuing to see inflationary pressure due to a number of cost-push and demand-pull drivers, monitoring these categories and their changing daily prices is paramount for staying ahead of the competition. Using Via, Euromonitor International’s e-commerce tracking tool, prices for stock keeping units (SKUs) by product categories and leading players can be easily tracked and compared.
Following the negative impact of home seclusion and strict lockdown measures in China, beauty and personal care has enjoyed a surge in sales growth, driven by demand for better skin health, products that enhance personal wellbeing, the rise of Chinese beauty, and the ineluctable momentum of e-commerce and new retail experiences.
Remote working pet owners continue to spend more time with their animals, treating them as family members and looking for more premium products for them. During the pandemic, pet owners embraced the convenience of online shopping and developed new purchase habits which contributes to the growth of e-commerce channel.
Female athletes have strong potential to connect with audiences, not only through showcasing the highest levels of skill and athleticism, but also through what they can achieve beyond the playing field.
Sustainability is in the spotlight. Yet, brands can struggle to effectively position products that support environmental or social causes.
Why? Because decisions are often made without linking consumer, pricing and market dynamics.
That’s where we come in. Our experts turn thousands of data points into actionable next steps so your sustainable products stay competitive.Explore More
Euromonitor dives into prospective tourism recovery in ASEAN, threats & opportunities, tourist attitude to sustainable travel, and business strategies.Explore More
High inflation means an increase in the cost of living, but how are prices rising across different consumer goods categories and markets?
Download this webinar to learn about the usefulness of online price and product availability data to measure inflation and create targeted pricing strategies. Using breakfast cereals and other breakfast goods as our examples, we measure inflation across premium, average and budget price points to examine where prices are increasing and the cost-push drivers behind these price increases. See how different product availability metrics can help you track how country and category supply chains are performing to prioritise where to focus resources.