60% of consumers feel they can make a difference in the world through their choices and actions. Yet, only 10% of businesses communicated sustainability information successfully with them. Understanding how to connect and resonate with consumers is key to capitalising on these opportunities while contributing to sustainable development.
Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, shares her expertise and knowledge in this area with Marguerite LeRolland, Head of Fashion and Fflur Robert, Head of Luxury at Euromonitor International and addresses questions around what’s here now and what’s to come next.
This article is the first of a two-part analysis of supply chain challenges and insights for companies in Germany, with relevance for companies doing business across Europe. Part one explores the ongoing challenges in global supply chain structures amidst the pressure to decarbonise. Part two explores regional distribution structures and innovative last-mile strategies, thinking about consumer touchpoints and access as a competitive advantage.
In 2020, the pet population in Western Europe increased substantially. More time spent at home as a result of home seclusion resulted in more adoptions, as people had more time to look after pets. In 2021 and 2022 growth in the pet population continues at a slower pace, driven by new lifestyles such as remote working. This has allowed more bonding between humans and pets, therefore reinforcing the humanisation trend.
Digital innovation opened the door for fintech to provide easier access to low-cost credit. This latest era of buy now, pay later (BNPL) gave consumers newfound purchasing power. Stream our webinar to hear Euromonitor experts answer fundamental questions about the multibillion dollar BNPL landscape.Explore More
Sustainability is in the spotlight. Yet, brands can struggle to effectively position products that support environmental or social causes.
Why? Because decisions are often made without linking consumer, pricing and market dynamics.
That’s where we come in. Our experts turn thousands of data points into actionable next steps so your sustainable products stay competitive.Explore More
Euromonitor dives into prospective tourism recovery in ASEAN, threats & opportunities, tourist attitude to sustainable travel, and business strategies.Explore More