Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health encourages businesses to create more granular tech solutions.
The annual inflation rate for Asia Pacific in 2023 is 4%. Compared to 15% in Latin America and 14% in Middle East and Africa, the rate in Asia is much softer. As such, a cautious approach to premium positioning could help companies siphon value-driven sales growth in rapidly growing emerging markets.
Resilient consumer spending in advanced economies and China’s recovery resulted in slight improvements to global economic projections for the year.
We’re almost halfway through the year, and consumers are still feeling the impact of economic uncertainties in their daily lives. Shoppers will continue to maximise the value of their purchases for the foreseeable future. In this article, you’ll see new stats on consumer spending and saving habits as well as potential brand strategies to consider that can cater to their priorities.
The legal cannabis industry, in both adult-use and CBD, is rapidly evolving. Here we outline six of the key trends in new product developments which brand owners are addressing in global recreational and CBD markets.
E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity.
You need to become savvier when deploying tactics to reach and engage with digital consumers to grow your online market share. Knowing where companies are winning online is crucial to sharpening your digital strategy.
Explore MoreLeveraging Euromonitor’s recent report, the Top 10 Global Consumer Trends 2023, the purpose of this webinar is to provide you with valuable insights on the most relevant trends in Asia Pacific and discuss how they can be applied to help businesses make informed decisions.
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Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.
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