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Unlock new opportunities for your business with Euromonitor's expert insights on industry, consumer and economic trends.
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Navigate the year ahead and unlock growth with our expert-selected key topics.
We explore the themes resonating most with clients, including advancements in women's health products, new e-commerce opportunities, supply chain optimisation and the shifting economic landscape, shaped by global disruptions and macroeconomic challenges.
With analysts based in more than 100 countries, we provide unparalleled global and local insights.
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New Economic Reality: Identifying Opportunities as Geopolitics Transforms Globalisation
Globalisation has boosted global growth and facilitated the rise of emerging markets. Yet, the shifting global economic balance of power has increasingly led to political backlash, trade conflicts and protectionism. The COVID-19 pandemic and war in Ukraine have greatly exacerbated existing geopolitical tensions, leading to an increasing fragmentation and reorganisation of the global economy. Therefore, businesses need to adjust strategies to mitigate risks and seize new opportunities.
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Transforming Women’s Health: Four Key Pillars of Empowerment
Women’s Health has been identified by industry leaders and through Euromonitor International’s global analyst network as one of the most commercially relevant themes across a wide range of consumer-facing industries, including health, beauty, nutrition, feminine care and lifestyle sectors.
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Top Trends Shaping the Eyewear Industry in 2025
The global eyewear market is predicted to exceed USD160 billion in 2025, with growth slightly below that recorded in 2024. Amid economic uncertainty, eyewear consumers are seeking cost-effective and health-conscious product choices offering value for money. Meanwhile, many consumers at the higher end of the market are willing to pay more for quality, durability and convenience.
The Illusion of Stability: How Consolidation is Reshaping China’s Auto Market
China’s auto market is on track for record sales in 2025, but behind the growth, automakers face pressure from price wars, overcapacity, and thinning margins. Domestic EV leaders are rising as foreign brands lose ground. With consolidation accelerating and demographics plus shared mobility capping demand, long-term growth will depend on scale, efficiency, and exports.
Southeast Asia Holds Growth Potential for Chinese Food Firms
Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.
The retail tissue market in 2025 is adapting to economic pressures through innovation, private label growth and sustainability. Boxed tissues are resurging, e-commerce is expanding and consumers are demanding eco-friendly and high-quality products. With emerging markets driving volume and mature markets focusing on premiumisation, the category is evolving rapidly – balancing resilience, digital transformation and environmental responsibility.
Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles
Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.
Pet Care Industry Overview
This infographic highlights recent pet care trends and Euromonitor's projections for the industry.
Southeast Asia Holds Growth Potential for Chinese Food Firms
Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.
Global Shifts, Local Wins: Competing in the Personal Accessories Market in 2025
The personal accessories industry has long been led by Western European luxury houses, but Asia-based companies are rapidly gaining ground, and are poised to drive growth over the next five years. Meanwhile, the US – the second largest market after China – is facing tariff pressures that could ripple across the global landscape. As market dynamics shift, balancing global scale with local relevance is becoming increasingly critical for sustained success.
Five Emerging Trends Shaping Asia Pacific’s Stablecoin Market
Stablecoins are becoming significant to global payment development. Asia Pacific is rapidly catching up, with governments, fintechs and financial institutions embracing stablecoins to modernise payments, enhance financial inclusion and compete globally. This article explores five emerging trends driving stablecoin development across the region.
Three Value Strategies to Drive Growth of Snacking in Asia
Following a challenging period, Asia Pacific’s snacks market returned to growth in 2024, reaching USD160 billion — and that momentum is only just beginning. First, brands are adjusting to rising input costs. Second, they are innovating to changing purchasing habits. And third, they are adapting to shifting channel trends.
Unpacking 2025 Price Cuts and Online Sales Shifts
As cost-of-living pressures grow, Australia’s top supermarkets—Coles and Woolworths—have rolled out major price cuts on essential items. But while the savings are real, public reaction has been mixed. Shoppers remain skeptical, citing past price-gouging claims and distrust of promotional tactics. This piece explores why the cuts were made, how consumers are responding, and what other retailers can learn. Using Via pricing data, we highlight where price shifts are occurring and how they compare across markets. The key takeaway: cutting prices isn't just a financial decision—it’s a trust strategy. And unless backed by transparency and long-term consistency, even the best intentions may fall flat.
Glocalisation in Fintech: Chinese Digital Wallets Conquering Southeast Asia
Southeast Asia is experiencing a digital payment revolution. With smartphone adoption surging and government-backed digital ID systems enabling secure, seamless transactions, the region has become a global hotspot for mobile wallets.
What’s in the basket? Unpacking which sustainability claims drive consumer purchases across Europe
Join Euromonitor International and sustainability communications strategists, FOUR32, for an upcoming webinar exploring trends across the European consumer basket, from food and drink to home and personal care and discover what these trends mean for brands seeking credible leadership in a changing market.
Turning Transactions into Loyalty: How In-Store Touchpoints Power Reward Programmes
With global retail projected to exceed USD20.8 trillion in constant terms by 2029, and e-commerce penetration to reach 28%, brick-and-mortar retailers must elevate their strategies and enhance the customer journey, especially when supported by well-designed loyalty programmes. To this end, retailers are increasingly leveraging in-store experiences and touchpoints to activate, reinforce and, crucially, personalise engagement.
[Opportunity Minded] Mastering the Product Innovation Process
Discover the secrets to successful product innovation and NPD strategies in this episode of Opportunity Minded.
Credit Card Rewards Get a Tech and Personalisation Makeover
Greater competition, fintech innovation, and data utilisation have contributed to the rising standard of credit card reward and loyalty programmes around the world. Personalisation of rewards, partnerships with brands and merchants, and digitally adaptable platforms are becoming the standard for the next level of card rewards.
Global Economic Outlook: Q3 2025
The global economy began adapting to a shifting trade landscape and demonstrated resilience in H1 2025, supported by easing energy prices and front-loading trade activity. However, fresh US tariff hikes and persistent uncertainty are set to constrain global growth from H2 2025.
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
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50%
of consumers were willing to spend money to save time in 2024
Economic forecasts
3.2%
global real GDP growth in 2025
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42%
of the world’s trips were taken to Europe in 2024
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Empowering Women’s Health: Focus on Ethics and Efficacy
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
NRF'25 Retail's Big Show
Retail’s Big Show has been on the pulse of the changing retail landscape, offering invaluable insights and a central hub for industry professionals.
Key Regulatory Dynamics Shaping Nicotine and Cannabis
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.
Future of Consumption: A Strategic Roadmap
Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
Growth Opportunities in the Transformed Women’s Sportswear Segment
High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.
Megatrends: Quantifying Personalisation
In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.
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What’s in the basket? Unpacking which sustainability claims drive consumer purchases across Europe
9 Oct 25 | GMT: 02:00 PM
Join Euromonitor International and sustainability communications strategists, FOUR32, for an upcoming webinar exploring trends across the European consumer basket, from food and drink to home and personal care and discover what these trends mean for brands seeking credible leadership in a changing market.
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LuxuryLab Global
2 September 2025 08:30 CT – 2 September 2025 19:00 CT
Four Seasons Hotel Mexico City, Av. P.º de la Reforma 500, Florida, Cuauhtémoc, 06600 Ciudad de México, CDMX
Join 300+ industry leaders and explore the latest consumer trends that are currently altering the luxury industry. Use our discount code: LLGeuromonitor.
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MoneyLIVE North America
15 September 2025 09:15 CT – 16 September 2025 16:15 CT
The Radisson Blu Aqua Hotel, Chicago 221 N Columbus Dr S, Chicago, IL 60601
MoneyLIVE North America is one of the most influential events in the banking and payments industry across the USA and Canada. Scheduled for September 15–16, 2025, in Chicago, IL, the event brings together over 800 senior leaders.
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