Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.
生活費危機は、消費者行動に大きな影響を与えている。消費者は生活水準を維持するのに苦労しており、多くの人々においては、基本的なニーズを満たすことで精一杯だ。 2023年の世界の消費者トレンドTOP10のうち、「切り詰める消費者」と「エコで経済的」の2トレンドは、生活費危機がもたらした直接的な結果だといえる。
Global sales of personal accessories grew by a healthy 13% in 2021, indicating a rapid recovery from the COVID-19 pandemic-related losses, but continued supply chain issues and decreasing consumer confidence, will make 2023 another challenging year for the personal accessories industry.
At the outset of 2023, the global economy has seen some positive signs as inflation and energy prices ease from their peak levels. China’s end of zero-COVID policy also provides some growth impulses, though its full impact has not yet been unfolded. Nevertheless, the global macroeconomic environment remains challenging for economies, business and consumers in the year ahead.
消费者的复杂度远超你我的想象。消费者的行为维度多变,有时甚至自相矛盾,他们的意图和做法并非始终保持一致,对事物的喜好也不长久。因此,欧睿每年都会推出重磅报告《全球十大消费者趋势》,帮助企业及时理解行为变化和潜在动机,以此调整战略。
Michelle Evans and her team will share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.
Sign up today to receive our latest digital shopping predictions.
Michelle Evans and her team will share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.
Explore MoreYou need to know what to expect next year. Our expert analysts have you covered. Stream our webinar to get answers on economic trends, threats and opportunities to stay one step ahead.
Explore More
Personalisation has evolved from being a nice-to-have to a necessity across industries. Beauty brands in particular are leading the way with AI technology and product curation, while consumer health brands are focusing on building effective, tailored customer interactions. Providers who invest in the correct technologies and prioritise building personalised experiences will be in a stronger position to attract and retain customers.
Explore More