60% of consumers feel they can make a difference in the world through their choices and actions. Yet, only 10% of businesses communicated sustainability information successfully with them. Understanding how to connect and resonate with consumers is key to capitalising on these opportunities while contributing to sustainable development.
This article is the first of a two-part analysis of supply chain challenges and insights for companies in Germany, with relevance for companies doing business across Europe. Part one explores the ongoing challenges in global supply chain structures amidst the pressure to decarbonise. Part two explores regional distribution structures and innovative last-mile strategies, thinking about consumer touchpoints and access as a competitive advantage.
In 2020, the pet population in Western Europe increased substantially. More time spent at home as a result of home seclusion resulted in more adoptions, as people had more time to look after pets. In 2021 and 2022 growth in the pet population continues at a slower pace, driven by new lifestyles such as remote working. This has allowed more bonding between humans and pets, therefore reinforcing the humanisation trend.
As gerações que se tornaram adultas e financeiramente autônomas nas duas primeiras décadas dos anos 2000 vivenciaram no Brasil um longo período de crise a partir de 2014. As expectativas sobre uma retomada econômica apontavam para um futuro mais promissor a partir de 2019, mas a pandemia da COVID-19 superou as piores expectativas em termos macroeconômicos e também trouxe preocupações redobradas com a manutenção da saúde. Soma-se a esse cenário a tensão da guerra na Ucrânia e a escalada global da inflação.
The consumer tissue and hygiene industry is expected to see continued growth beyond 2021, supported by improved health awareness, product accessibility and incomes, particularly in developing markets. As consumers continue to prioritise efficacy, multifunctionality, value, and a clean and ethical positioning, brands that are accessible, purpose-driven, digitally-savvy and keen to build around consumer need states are most likely to thrive in the long run.
Digital innovation opened the door for fintech to provide easier access to low-cost credit. This latest era of buy now, pay later (BNPL) gave consumers newfound purchasing power. Stream our webinar to hear Euromonitor experts answer fundamental questions about the multibillion dollar BNPL landscape.Explore More
Sustainability is in the spotlight. Yet, brands can struggle to effectively position products that support environmental or social causes.
Why? Because decisions are often made without linking consumer, pricing and market dynamics.
That’s where we come in. Our experts turn thousands of data points into actionable next steps so your sustainable products stay competitive.Explore More
Euromonitor dives into prospective tourism recovery in ASEAN, threats & opportunities, tourist attitude to sustainable travel, and business strategies.Explore More