E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity. Join our panel discussion to discover winning online strategies of retailers and brands. Hear from leading FMCG business executives about how to grow sales online. Register now.
Amid the global economic slowdown, weaker private consumption, business spending and capital investment are expected to weigh on commodity demand and curb price growth. However, the outlook remains highly uncertain due to elevated geopolitical risks, which could lead to supply disruptions and intensify price volatility, especially in energy markets.
Consumer tolerance for knowing we are trading down to receive low quality as well as low prices has collapsed, with frugal shoppers falling out of love with disposable consumption, rewarding longer lasting and more durable products. Investments in materials, coatings and treatments that increase the service life are visible in food storage, cutlery and glassware. This comes at a time when inflated dishwasher usage due to hybrid work patterns is visibly harming failure rates for homewares.
The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.
In 2023, Minimalist Seeker is the most significant consumer type worldwide. This consumer type is focused on living a minimalistic lifestyle and places much importance on price, sustainability, and community issues, hence targeting Minimalist Seeker is incredibly complicated in the inflationary environment. Here we discuss the strategies we offer to win over the Minimalist Seeker.
The success of a new product launch can be highly dependent on a brand’s ability to get any new offer right for their target audience by addressing what they look for. However, success is not limited to the quality or how innovative/ground-breaking the product is; it also requires an effective plan on how to market, position and sell it. Hence the need for a strong, well thought-out go-to-market strategy.
E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity.
You need to become savvier when deploying tactics to reach and engage with digital consumers to grow your online market share. Knowing where companies are winning online is crucial to sharpening your digital strategy.Explore More
Leveraging Euromonitor’s recent report, the Top 10 Global Consumer Trends 2023, the purpose of this webinar is to provide you with valuable insights on the most relevant trends in Asia Pacific and discuss how they can be applied to help businesses make informed decisions.Explore More
Sign up today to receive our latest digital shopping predictions.
Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.Explore More