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Cannabis Beverages: Raising a Glass to New Rituals and Disrupting Drinks Ecosystems
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Cannabis drinks, still relatively niche and only accounting for a low share of cannabis sales in the markets where they are available, hold the potential to disrupt established drinks ecosystems and the traditions surrounding them, starting with alcoholic drinks.
Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery
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Join Euromonitor International's Head of Travel Research, Caroline Bremner, and Fiona Jeffery, the founder of Just a Drop, as they discuss the inspiration behind the charity.
A Guide to Refine Your Positioning Strategy
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Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Sportswear Brands can Grow Tapping into Wellness Trends
Fátima Linares
Although sportswear continued to outperform overall apparel and footwear, 2022 results and the challenging environment ahead suggest more moderate growth over the next five years. In this scenario, consumers’ greater focus on health and wellness has special relevance for sportswear, given the close relation between sports and health.
Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America
Felipe Carreirão
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
Global Trends in Cannabis: The Next Big Markets
Euromonitor International
In this article, we identify eight of the next most significant prospective markets for cannabis in 2023.
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Mastering E-Commerce Growth: How to Win Online Amid Uncertainty
Euromonitor International
E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity.
You need to become savvier when deploying tactics to reach and engage with digital consumers to grow your online market share. Knowing where companies are winning online is crucial to sharpening your digital strategy.
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2023 Digital Shopper Trends
Euromonitor International
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Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.
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Global Economy 2023: What are the Key Recession Risks?
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Lan Ha
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Aleksandra Svidler
You need to know what to expect next year. Our expert analysts have you covered. Stream our webinar to get answers on economic trends, threats and opportunities to stay one step ahead.
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