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Uncovering the Next Billion Consumers
18 February 2022Latest Content
Building Resilience During Economic Uncertainty in CEE
Marija Milasevic
Slower economic growth, volatility in commodity markets, tight labour markets and high inflation are among the key risk factors that are impacting the business environment and consumer behaviour in the Central and Eastern Europe (CEE) region. Real GDP in the region is forecast to contract by 3% in 2022 and show moderate growth of 0.2% in 2023, as a result of the war in Ukraine and weaker global economic growth, which are hurting exports.
Five Trends Driving Staple Food Sales
Tom Rees
Most markets have emerged from strict pandemic restrictions in 2022, but the expected shifts in sales of staple foods were disrupted by surging inflationary pressures around the globe, and these pressures significantly worsened with Russia’s invasion of Ukraine. As populations continue to increase and climate change exacerbates production uncertainty, producers are navigating a post-pandemic landscape characterised by higher demand, rising costs and ever-greater challenges.
How Advertising Agencies Can Add Value to Pitches and Campaigns
Isabella Milne
Rising agency fees are unavoidable in a high-inflationary climate. And those cost hikes could challenge client retention. Here's why research is a critical resource for agencies to deliver effective campaigns.
Duty-Free Shopping a Missed Opportunity for UK Tourism?
Alexander Göransson
In its autumn budget the UK government announced that it would be re-instating VAT reclaim shopping for inbound tourists (AKA duty free), marking a U-turn as this was abolished in 2021 when the market was worth GBP3 billion, annually. Here we discuss the potential for VAT re-claim once re-instated, the wider role of shopping as a driver of tourism to the UK and how other industries may benefit, such as luxury.
Generational Attitudes and Actions Around Data Privacy
Lisa Holmes
Technology has become interwoven with commerce, making it much more important for companies and brands to understand consumers' perceptions and digital habits. To better explore this topic, Euromonitor leverages the expertise of in-house analysts and key stakeholders across impacted industries to launch the annual Voice of the Consumer: Digital Survey.
Top 100 City Destinations Index 2022 Highlights the Best Performers of the Year
Nadejda Popova
Euromonitor International’s Top 100 City Destinations Index 2022 uncovers the top city performers for economic and business activity, with thriving tourism infrastructure and performance that show great potential for investment and operation amid increased digitalisation, technological advancement and sustainability developments.
Latest Webinars
Global Economy 2023: What are the key recession risks?
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Lan Ha
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Aleksandra Svidler
You need to know what to expect next year. Our expert analysts got you covered. Stream our webinar to get answers on economic trends, threats and opportunities to stay one step ahead.
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How Personalisation is Shaping Health and Beauty Sectors
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Euromonitor International
Personalisation has evolved from being a nice-to-have to a necessity across industries. Beauty brands in particular are leading the way with AI technology and product curation, while consumer health brands are focusing on building effective, tailored customer interactions. Providers who invest in the correct technologies and prioritise building personalised experiences will be in a stronger position to attract and retain customers.
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Building Resilience During Economic Uncertainty in CEE
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Maryna Sheremet
Marija Milasevic
Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.
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