Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Apparel Accessories in the Netherlands

    Feb 2020

    The country’s economic growth improved the performance of apparel accessories towards the end of the review period. While retail volume sales stagnated after a slight upturn in 2018, retail current value sales recorded a second consecutive year of ...

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    Footwear in the Netherlands

    Feb 2020

    Footwear in the Netherlands saw further positive retail volume and current value growth across categories in 2019. The forecast period is expected to continue the upward growth trajectory, as the economy is projected to perform well and boost ...

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    Sportswear in the Netherlands

    Feb 2020

    Sportswear registered increasingly strong retail current value growth through the review period. Supported by higher disposable incomes, manufacturers and retailers are seeing higher demand for sportswear across consumer groups. More and more older ...

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    Childrenswear in the Netherlands

    Feb 2020

    Having registered its strongest growth performance of the review period in 2018, childrenswear saw a further strong, and only marginally slower, increases in retail volume and current value terms in 2019. While slower than in 2019, retail volume and ...

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    Hosiery in the Netherlands

    Feb 2020

    Hosiery posted a third consecutive year of healthy retail current value growth in the Netherlands in 2019. Growth was driven by a wider product offer and the increasing consumer search for quality. In addition, manufacturers are investing in ...

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    Apparel and Footwear in the Netherlands

    Feb 2020

    Apparel and footwear saw a faster increase in retail current value sales in 2019, compared with 2018. The country’s robust economic growth, which increased consumer disposable incomes and purchasing power, underpinned this performance. More ...

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    Jeans in the Netherlands

    Feb 2020

    Smaller, niche domestic manufacturers are increasingly competitive against larger mainstream jeans brands. These local players are growing their presence and sales through social media marketing and an emphasis on sustainable practices. The use of ...

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    Menswear in the Netherlands

    Feb 2020

    Menswear in the Netherlands continued to see positive retail current value growth in 2019, with a gradual acceleration projected for the forecast period. This performance can be attributed to the resilient Dutch economy and the increasing focus on ...

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    Womenswear in the Netherlands

    Feb 2020

    Womenswear registered its first retail current value sales growth rates of the review period in 2018 and 2019. As economic conditions improved, Dutch women were more confident about purchasing new and higher-priced products. Moreover, manufacturers ...

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    Homeshopping in the Netherlands

    Feb 2020

    Homeshopping in the Netherlands continued to see a current value decline in 2019, due to the presence of a limited number of players and disinterest in the channel, as it is increasingly considered antiquated and impractical. With e-commerce offering...

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    Electronics and Appliance Specialist Retailers in the Netherlands

    Feb 2020

    Despite economic growth, electronics and appliance specialist retailers continued to see one of the weakest performances in retailing in the Netherlands in 2019, with yet another year of current value decline. Although consumers were willing to spend...

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    Health and Beauty Specialist Retailers in the Netherlands

    Feb 2020

    Health and beauty specialist retailers maintained a second year of current value growth in 2019, although this was slightly slower than in the previous year. The channel’s ability to generate only moderate growth despite a favourable retail ...

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    Variety Stores in the Netherlands

    Feb 2020

    Variety stores continued to see a current value decline in 2019, due to the decline in outlet numbers, although there were distinctly divergent fortunes across the channel, with middle-market retailers suffering the most. Many players struggled to ...

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    Home and Garden Specialist Retailers in the Netherlands

    Feb 2020

    Home and garden specialist retailers returned to growth in 2019, as disposable incomes and economic conditions applied upwards pressure, although this was negligible. The overall positive performance was due purely to the growth seen in home ...

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    Apparel and Footwear Specialist Retailers in the Netherlands

    Feb 2020

    Apparel and footwear specialist retailers saw another year of decline in outlet numbers and current value sales in 2019, despite the favourable macroeconomic conditions. Whilst economic growth was seen and Dutch consumers enjoyed higher disposable ...

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    Hypermarkets in the Netherlands

    Feb 2020

    Hypermarkets registered the highest current value growth within grocery retailers in 2019, maintaining the strong performance seen throughout the review period. This was despite the opening of only one new outlet in 2019, and was mainly thanks to all...

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    Vending in the Netherlands

    Feb 2020

    Vending suffered a second year of strong current value decline in 2019. This was mainly attributable to weaker demand for tobacco vending, due to the reduction in tobacco consumption. However, tobacco remained the most important product category for ...

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    Food and Drink E-Commerce in the Netherlands

    Feb 2020

    Food and drink e-commerce remained the fastest-growing category within overall e-commerce in value terms in 2019, building on the rapid expansion witnessed from 2016, although from a small base. Sales were mainly driven by modern grocery retailers. ...

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    Discounters in the Netherlands

    Feb 2020

    Discounters saw above-average current value growth within grocery retailers in 2019, although the increase was slightly slower than that seen in 2018. This strong performance was thanks to continued expansion by the only two players, Lidl and Aldi, ...

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    Supermarkets in the Netherlands

    Feb 2020

    Supermarkets registered another year of slow but stable current value growth in 2019, as well as growth in outlet numbers, although these growth rates were slightly slower than those seen in 2018. Supermarkets benefited from the strong economy, and ...

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