Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Supermarkets in the Netherlands

    Mar 2021

    Supermarkets saw significant growth in 2020 as a result of the COVID-19 pandemic. Supermarket density in the Netherlands is very high, and as such most consumers have a supermarket within walking or cycling distance of their homes, making visits to ...

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    Discounters in the Netherlands

    Mar 2021

    Discounters benefited from restaurant and café closures in 2020 as consumers cooked and generally spent more time at home. In addition, although the economy in the Netherlands was impacted by the COVID-19 pandemic less than many other countries, ...

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    Direct Selling in the Netherlands

    Mar 2021

    Direct sellers performed well during the COVID-19 pandemic as they accelerated their online operations, which enabled them to stay in touch with their customers throughout the year. In addition, they were able to capitalise on existing relationships ...

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    Traditional Grocery Retailers in the Netherlands

    Mar 2021

    Some traditional grocery retailers benefitted somewhat from the pandemic and decline was mitigated as some consumers preferred to avoid travelling and remain closer to home. Many people in the Netherlands also wanted to buy more healthy, locally ...

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    Health and Beauty Specialist Retailers in the Netherlands

    Mar 2021

    The COVID-19 pandemic negatively affected beauty specialist retailers in 2020 as consumers shifted towards online shopping channels. Because of social distancing measures, it was not possible to test products in-store, and this further depressed ...

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    Home and Garden Specialist Retailers in the Netherlands

    Mar 2021

    As consumers spent more time at home during the pandemic, many sought to carry out renovations and repairs in their homes and gardens, which increased demand for home improvement and gardening products. Despite widespread concerns about contracting ...

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    Food and Drink E-Commerce in the Netherlands

    Mar 2021

    The biggest winner in retail in 2020 is food and drink e-commerce. The Dutch embraced grocery e-commerce wholeheartedly in 2020 as it offered unparalleled convenience and did not require them to visit busy supermarkets and run the risk of either ...

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    Hypermarkets in the Netherlands

    Mar 2021

    Hypermarkets were able to benefit from the general increase in sales in grocery during the COVID-19 pandemic, and some players, such as Jumbo, offered additional services, including consumer foodservice and dry cleaning. Although foodservice was ...

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    Vending in the Netherlands

    Mar 2021

    Although vending saw a decline in current value terms over the latter half of the review period, this category was impacted further by the COVID-19 pandemic as consumers spent less time in public places where these sales normally take place. In ...

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    Department Stores in the Netherlands

    Mar 2021

    Department stores suffered significantly in 2020 as a result of lockdown measures and lower footfall in shopping areas. Second-ranking De Bijenkorf, for example, had to close all its shops in March and April and move almost exclusively to online ...

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    Mobile E-Commerce in the Netherlands

    Mar 2021

    Growth in mobile e-commerce continued to outperform overall e-commerce in current value terms in 2020, as a growing share of online sales migrated from laptops and desktops to smartphones and tablets. Mobile sales were driven by the high penetration ...

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    Retailing in the Netherlands

    Mar 2021

    Overall, retailing in the Netherlands performed well in 2020, as many local consumers who were either able to continue working from home or had their salaries covered by government assistance programmes had excess disposable income. Unemployment ...

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    Electronics and Appliance Specialist Retailers in the Netherlands

    Mar 2021

    Electronics and appliance specialist retailers benefited from COVID-19 as a large percentage of the local population shifted towards working from home, and many visited stores to buy products such as screens, keyboards and webcams. Electronics and ...

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    Convenience Stores in the Netherlands

    Mar 2021

    Convenience stores saw a major shift in 2020 as a result of the COVID-19 pandemic. Those stores in central locations in cities saw negative growth in value terms, but those located in residential areas (often belonging to smaller chains) saw an ...

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    Homeshopping in the Netherlands

    Mar 2021

    Some companies that used to be significant players in homeshopping and remain widely associated with the channel have long since exited. An example of this is RFS Holding, which operates the popular Wehkamp brand. Wehkamp used to be one of the ...

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    Variety Stores in the Netherlands

    Mar 2021

    Variety stores were initially impacted by lockdown as many closed their doors for several weeks. Later in the year, many managed to recover, however, as they appealed to price-conscious consumers whose budgets were constrained as a result of the ...

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    Apparel and Footwear Specialist Retailers in the Netherlands

    Mar 2021

    Some large apparel chains, including WE, C&A and Zara closed their doors as the pandemic reached the Netherlands, leading to a significant loss of sales. Even after reopening, government restrictions on the number of customers able to enter the store...

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    E-Commerce in the Netherlands

    Mar 2021

    E-commerce overall benefited significantly from changes in government guidance and consumer behaviour during the COVID-19 pandemic. Dutch consumers were already accustomed to online shopping and in 2020 this increased as they could not or did not ...

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    Consumer Foodservice in the Netherlands

    Feb 2021

    Consumer foodservice saw a massive current value decline in 2020, after many years of solid growth, as COVID-19 put huge negative pressure on the industry in this year. Lockdowns in the spring and autumn meant all consumer foodservice outlets had to ...

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    Cafés/Bars in the Netherlands

    Feb 2021

    Cafés/bars saw solid growth for the last two years of the review period, but this turned to decline in 2020, due to COVID-19. In fact, this channel saw the most negative impact from the lockdowns and other restrictions that were seen in the country ...

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