Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Strategy Briefing

    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Report

    Country Report

    Other Pet Food in the Netherlands

    May 2020

    The bird and fish populations are predicted to decrease steadily over the forecast period. Urbanisation and lifestyle trends militate against the keeping of ornamental fish and birds. Urbanisation means that fewer households have the space to ...

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    Country Report

    Country Report

    Pet Care in the Netherlands

    May 2020

    Although pet care was stable in terms of retail volume sales in 2020, growth was observed in value terms. Pet owners are increasingly willing to spend more on their animal companions, both on food, treats and other pet products. ...

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    Country Report

    Country Report

    Cat Food in the Netherlands

    May 2020

    The humanisation trend was visible in cat food in the surging popularity of products prepared with carefully selected ingredients, such as high-quality protein, including free-range poultry or MSC certified fish contents of at least 60%, often paired...

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    Country Report

    Country Report

    Pet Products in the Netherlands

    May 2020

    Similar to the trends witnessed in human and pet food consumption, there is a gradual shift in demand towards more natural cat litter in the Netherlands. Brands and private label are addressing this consumer requirement by offering natural, ...

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    Country Report

    Country Report

    Dog Food in the Netherlands

    May 2020

    As dogs are increasingly regarded as family members, human healthy living trends often inform dog food sales, and there is a marked shift away from economy towards higher-priced products. Consumers increasingly appreciate higher-quality, natural ...

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    Country Briefing

    Country Briefing

    Households: The Netherlands

    May 2020

    Single-person households are expected to strengthen their dominance in Dutch household structure over 2020-2040, thanks to an ageing population. Moreover, as family formation by the youth will be increasingly postponed, individual-centric services ...

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    Country Report

    Country Report

    Home Furnishings in the Netherlands

    Apr 2020

    Growth in home furnishings was driven by a high interest in home décor, particularly by female consumers, who were interested in the latest trends and fashions to update and style the home....

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    Country Report

    Country Report

    Gardening in the Netherlands

    Apr 2020

    In 2019, gardening recorded improved current value growth compared to 2018, with sales boosted by the positive Dutch economy, and an increase in consumer demand, in both existing, and new areas. Product innovation in distribution, including ...

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    Country Report

    Country Report

    Home Improvement in the Netherlands

    Apr 2020

    DIY boosts growth in home improvement in 2019, with the Dutch landscape having a substantial consumer group interested in DIY, who like to renovate, fix and build things around the house. These consumers dedicate their own time while saving costs ...

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    Country Report

    Country Report

    Home and Garden in the Netherlands

    Apr 2020

    In 2019, home and garden in the Netherlands recorded steady value growth; however, growth was weaker than it had been over the review period. The main driver of this reduced growth was the weakened housing market, with a slowdown on new homes being ...

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    Country Report

    Country Report

    Homewares in the Netherlands

    Apr 2020

    Although Dutch consumers often replace their homewares when moving, or when they replace their kitchen, homewares are not a significant investment, therefore Dutch consumers continued to purchase goods in this area, despite the decline in the housing...

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    Country Profile

    Country Profile

    Netherlands: Country Profile

    Apr 2020

    The economy will contract in 2020, caused by diminished domestic demand, due to the social distancing laws in place to contain COVID-19, added to a drop in external demand caused by the global pandemic. Investment will also decline. Real GDP will ...

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    Country Report

    Country Report

    Full-Service Restaurants in the Netherlands

    Apr 2020

    Two of the biggest growth drivers for full-service restaurants in the Netherlands are convenience and the enjoyment factor when dining out with friends and family. Local consumers are increasingly demanding a wider variety of cuisines and concepts, ...

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    Country Report

    Country Report

    Limited-Service Restaurants in the Netherlands

    Apr 2020

    Demand for convenience, a diverse range of flavours and good quality at an affordable price influence Dutch consumers’ decisions to order food from limited-service restaurants. This combination of factors continued to support the positive performance...

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    Country Report

    Country Report

    Cafés/Bars in the Netherlands

    Apr 2020

    Cafés/bars in the Netherlands continued to be dominated by independent bars/pubs in 2019, for transactions, outlet numbers and current value sales. Sales are supported by the number of consumers visiting these establishments for the purpose of both ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in the Netherlands

    Apr 2020

    Consumer foodservice through standalone continued to be a huge growth driver in the Netherlands in 2019, particularly in urban areas where demand continued to rise due to a positive economy and rising disposable incomes. The increasing number of ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in the Netherlands

    Apr 2020

    Street stalls/kiosks continued to record positive growth in 2019, supported by the marginally stronger performance of chained operators. One of the growth drivers towards the end of the review period was the surge in food halls or food courts, which ...

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    Country Report

    Country Report

    Consumer Foodservice in the Netherlands

    Apr 2020

    Consumer foodservice in the Netherlands continued to record a positive performance in 2019, driven by a booming local economy and rising disposable incomes. Therefore, an increasing number of consumers, particularly in urban areas, are able to eat ...

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    Country Report

    Country Report

    Self-Service Cafeterias in the Netherlands

    Apr 2020

    Growth recorded by self-service cafeterias was due to chained operators, which continued to gain share from their independent counterparts for outlet numbers, transactions and value sales in 2019. Independent self-service cafeterias continued to ...

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