Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Spectacles in the Netherlands

    Aug 2020

    Despite seeing dynamic current value increases throughout the review period, spectacles is expected to see a strong current value decline in 2020 overall, due to COVID-19. The first half of the year was particularly negatively affected, as although ...

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    Sunglasses in the Netherlands

    Aug 2020

    Sunglasses saw better growth than constant lenses and solutions and spectacles in the review period until 2019, but with the emergence of COVID-19 in 2020, this is set to change. A steeper decline is expected for sunglasses in 2020 as a whole than ...

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    Contact Lenses and Solutions in the Netherlands

    Aug 2020

    After seeing slow but stable current value growth throughout the review period, contact lenses and solutions is expected to see a strong decline in 2020 as a whole. Growth fell in the first half of the year due to COVID-19. Although the government ...

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    Eyewear in the Netherlands

    Aug 2020

    After maintaining strong and stable current value growth in the review period to 2019, eyewear is expected to see a sudden dramatic decline in 2020 overall, with the first half of the year suffering the most, as demand fell due to the initial impact ...

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    Bags and Luggage in the Netherlands

    Aug 2020

    During the review period until 2019, bags and luggage maintained reasonable growth every year, driven by crossbody bags and handbags. However, due to the emergence of COVID-19, demand for bags and luggage is expected to see a steep fall in 2020 as a ...

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    Personal Accessories in the Netherlands

    Aug 2020

    Personal accessories registered sustained current value growth in the review period before the emergence of COVID-19, due to rising interest in fashion accessories and manufacturers’ investment in the frequent release and promotion of new products. ...

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    Writing Instruments in the Netherlands

    Aug 2020

    Demand for writing instruments was declining even before COVID-19. The use of electronic devices was seen as the main factor hampering demand for writing instruments, as with the use of smartphones and tablets for communication, consumers have less ...

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    Watches in the Netherlands

    Aug 2020

    Before the outbreak of COVID-19 in 2020, demand for watches in the Netherlands was increasing. Manufacturers and retailers profited from intense promotion of watches as a fashion accessory, and from encouraging consumers to purchase more variants to ...

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    Jewellery in the Netherlands

    Aug 2020

    Jewellery saw consistent growth in the review period to 2019, thanks to the good economic environment, but in 2020 is expected to turn to steep decline in both current value and volume terms in the year overall, due to the impact of COVID-19. The ...

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    Toys and Games in the Netherlands

    Aug 2020

    Broadly, retail volume and value sales of toys and games have not been seriously affected by the COVID-19 pandemic, although selected areas have indeed seen a marked impact. The country’s ‘intelligent lockdown’ in early 2020 when consumers spent more...

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    Video Games in the Netherlands

    Aug 2020

    The videos games category registered a healthy increase in current value sales in 2019, bolstered by ongoing strong growth in the very considerable area of video game software. Ongoing new game releases and updated versions of popular games created ...

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    Traditional Toys and Games in the Netherlands

    Aug 2020

    Current value sales of traditional toys and games overall grew marginally in 2019 over prior year, consistent with the relatively steady, albeit sluggish, growth the category has recorded throughout the review period. On the other hand, there were ...

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    Country Profile

    Netherlands: Country Profile

    Aug 2020

    The economy will contract sharply in 2020, caused by diminished domestic demand, due to the social distancing laws in place to contain the Coronavirus (COVID-19), added to a drop in external demand caused by the global pandemic. Investment will also ...

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    Cigarettes in the Netherlands

    Jul 2020

    Demand for cigarettes in the Netherlands continued to gradually decline in 2019 in line with growing health awareness, price increases (leading to higher current value growth) and a fall in smoking prevalence. The latter remains a key structural ...

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    Tobacco in the Netherlands

    Jul 2020

    Demand for tobacco products is not predicted to be significantly impacted by the response to COVID-19 in the Netherlands in 2020, as other factors are set to help to shape the performance of this market. An ongoing decline in smoking prevalence ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

    Jul 2020

    E-vapour products continued to record double-digit current value growth in 2019, driven by open vaping systems, and the new format of the non cig-a-like closed system which recorded triple-digit growth in its first full year of sales, helping to ...

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    Cigars, Cigarillos and Smoking Tobacco in the Netherlands

    Jul 2020

    Demand for cigars and cigarillos continued to decline in 2019 in the Netherlands, driven by ongoing price increases and the general decrease in smoking prevalence amongst the local adult population. In addition, cigars and, to a lesser extent, ...

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    Colour Cosmetics in the Netherlands

    Jul 2020

    A trend towards projecting a natural look and a fresh-faced aesthetic was continuing to have a negative effect on development of the colour cosmetics category overall in 2019. With the popularity of the natural look, sales have been flowing away from...

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    Beauty and Personal Care in the Netherlands

    Jul 2020

    The impact of COVID-19 on beauty and personal care growth in the Netherlands is being felt in 2020, but negative impacts of lockdowns and home seclusion have not, so far, been as severe in the country as they may have been in other markets, because ...

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    Oral Care in the Netherlands

    Jul 2020

    Oral care saw moderate current value growth in the Netherlands in 2019, with toothpaste remaining the most important category within oral care by far. However, although that category saw growth in both volume and value, the value increase was minimal...

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