Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Eurozone Economic Outlook: Q4 2018

    Dec 2018

    The outlook for the Eurozone has continued to deteriorate since August. GDP growth declined to 1.7% year-on-year in Q3 of 2018. Private sector confidence indices have also declined, although they remain above the historical average. Recent declines ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Profile

    Country Profile

    Netherlands: Country Profile

    Dec 2018

    The economy continues to grow at a healthy pace. Exports, which account for around two-thirds of GDP, are the main driver, growing at a double-digit pace. Private consumption will see moderate growth. Fixed investment will be another important ...

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    Country Report

    Country Report

    Baked Goods in the Netherlands

    Nov 2018

    Bread remains a key product on the Dutch breakfast table. In the context of high consumer confidence, the Dutch are willing to buy greater amounts of bread and better quality products, spurring both volume and value growth. Meanwhile, bakeries hosted...

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    Country Report

    Country Report

    Breakfast Cereals in the Netherlands

    Nov 2018

    Breakfast cereals are traditionally associated with high sugar content. Health concerns surrounding the intake of sugar, subsequent innovations and new product developments will define this category. Producers are already reducing their sugar content...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in the Netherlands

    Nov 2018

    Processed fruit and vegetables sit well with certain trends in the Netherlands, as they are both healthy and convenient food solutions, especially as the Dutch become increasingly aware of meat consumption and aim to eat higher quantities of ...

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    Country Report

    Country Report

    Processed Meat and Seafood in the Netherlands

    Nov 2018

    Processed meat volume sales are continuing to decline in the Netherlands as consumers are becoming increasingly conscious of what they eat. This decline has been spurred on by ecological and moral concerns. This has occurred in conjunction with the ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in the Netherlands

    Nov 2018

    Pasta and noodles recorded growth as the former benefits from its convenience while the latter is still emerging from its niche positioning. Growth in pasta will also be sustained by chilled pasta, which offers even quicker meal solutions. Rice on ...

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    Country Report

    Country Report

    Edible Oils in the Netherlands

    Nov 2018

    Olive oil is set to register sustained growth over the forecast period. Although the product will be more mature, it will capture a larger consumer base as more people in the Netherlands adopt its use. As seen during the review period, the Dutch are ...

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    Country Report

    Country Report

    Ready Meals in the Netherlands

    Nov 2018

    On average, a Dutch person spends 18 minutes in the kitchen preparing a meal. This has reduced from 22 minutes in 2005. More people are leading busier lifestyles and are looking for ingredients that help them to cook more rapidly, preferring other ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in the Netherlands

    Nov 2018

    Sauces, dressings and condiments will continue to be influenced by the consumer search for healthier formulas for better nutrition and the prevention of common diseases. According to the Ministry of Health, 31% of Dutch adults aged 30-70 have high ...

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    Country Report

    Country Report

    Soup in the Netherlands

    Nov 2018

    Soup is a popular meal with high per capita consumption in the Netherlands. While manufacturers are aware that soup is mature, they still foresee the possibility to promote soup and lure the Dutch to consume it more frequently....

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    Country Report

    Country Report

    Sweet Spreads in the Netherlands

    Nov 2018

    Sweet spreads will continue to be influenced by changes in consumer eating habits, with manufacturers paying attention to trends in order to develop adapted products and concepts. The Dutch are leading busier lifestyles and spending less time on ...

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    Country Report

    Country Report

    Charge Cards in the Netherlands

    Nov 2018

    The debut of contactless charge cards in the Netherlands was witnessed earlier in the review period, and yet it remains difficult to attribute significant growth to the launch. The growth rates of charge cards in the Netherlands have been consistent....

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    Country Report

    Country Report

    Credit Cards in the Netherlands

    Nov 2018

    While virtually all Dutch merchants accept debit cards as a form of payment, the credit card has never been accepted as much in the Netherlands. The saving and debt aversion culture in the country has resulted in the Dutch using this payment method ...

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    Country Report

    Country Report

    Debit Cards in the Netherlands

    Nov 2018

    Debit cards remained highly favoured by most Dutch consumers in 2018. Cultural tendencies to keep debts manageable cause a very different approach to financial cards than in some countries. Such tendencies entail that credit and charge cards are far ...

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    Country Report

    Country Report

    Financial Cards and Payments in the Netherlands

    Nov 2018

    Financial payments in the Netherlands are increasingly dominated by card payments as consumers favour this method due to its ease of use and safety. This comes at the expense of cash payments, which Dutch consumers are dropping rapidly. The movement ...

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    Country Report

    Country Report

    Pre-Paid Cards in the Netherlands

    Nov 2018

    The popularity of pre-paid cards continued to gain in popularity despite criticism, due to being relatively expensive compared to standard credit and charge cards. In addition, customer support is quite often limited and pre-paid cards are usually ...

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    Country Report

    Country Report

    Store Cards in the Netherlands

    Nov 2018

    Store cards exited the Netherlands in 2015 with no new players introducing store cards in 2017/2018. Expectation is that this will remain the case, as consumers have a wide choice of other cards with which to make payments, such as debit cards and ...

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    Country Report

    Country Report

    Analgesics in the Netherlands

    Oct 2018

    Sales of analgesics grew at a healthy pace in 2018, benefiting from the strong overall performance of the Dutch economy, which improved household finances and thus stimulated higher consumer spending. This made 2018 the third consecutive year with ...

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