Netherlands

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Country Report

Headphones in the Netherlands

Aug 2022

Headphones is set to see slow growth in retail volume sales in 2022, with the performances of different categories almost offsetting each other. Wireless headbands and wireless earphones are both expected to see declines in their volume sales in…

USD 990
Country Report

Depilatories in the Netherlands

May 2022

Depilatories recorded a solid increase in current value sales in 2021 as more social events, travel and a return to working outside the home led to an increase in demand. Nevertheless, COVID-19 still had an impact with Dutch life not yet reaching…

USD 1,195
Country Report

Dishwashing in the Netherlands

Mar 2022

Dishwashing hugely benefitted from the pandemic in 2020, with double-digit value and volume growth. The picture was different in 2021, as with society opening up and people spending less time at home and consequently washing less dishes, value and…

USD 1,195
Country Report

Womenswear in the Netherlands

Feb 2022

The reopening of stores and the lifting of COVID-19 restrictions during the second quarter of 2021 helped fuel sales of womenswear. This alongside the country’s successful vaccination campaign ensured sales of womenswear returned to growth in 2021,…

USD 1,195
Country Report

Fragrances in the Netherlands

May 2022

Fragrances saw a return to growth in retail volume and current value growth in 2021 as COVID-19 restrictions relaxed at least for part of the year. In 2020 and the first few months of 2021 perfumeries, specialist retailers and department stores were…

USD 1,195
Country Report

Bleach in the Netherlands

Mar 2022

Globally, COVID-19 spurred a surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. The same was true in the Netherlands and it registered healthy current double-digit value and…

USD 1,195
Country Report

Hypermarkets in the Netherlands

Mar 2022

Hypermarkets are increasingly trying to offer more services to their customers, such as deli counters that also offer ready-made meals. This enables consumers to combine their grocery shopping with purchasing a meal to eat in or, more likely, take…

USD 1,195
Country Report

Jeans in the Netherlands

Feb 2022

Sales of jeans were negatively impacted by store closures during the lockdown in early 2021, with consumers also encouraged to continue working from home whenever possible. However, the reopening of foodservice outlets and the lifting of restrictions…

USD 1,195
Country Report

Juice in the Netherlands

Nov 2022

In the early review period, off-trade volume sales for juice were recording a steady decline. However, upon the onset of the pandemic in 2020 the category resumed growth as consumers sought healthier beverages. Those with a high vitamin content…

USD 1,195
Country Report

Jewellery in the Netherlands

Nov 2022

Jewellery saw a solid recovery in 2021 with consumers eager to return to shopping and take advantage of their new-found freedom as COVID-19 restrictions were eased. Further retail store closures at the end of the year did little to deter consumption…

USD 990
Country Report

PEST Analysis: The Netherlands

Jul 2022

Limited corruption and a strong rule of law have engendered solid levels of economic freedom in the Netherlands. Higher inflation is expected to negatively affect economic development in the short term, but unemployment is low as a result of a tight…

USD 300
Country Report

Vending in the Netherlands

Mar 2022

For a retail channel that was already generally declining in current value terms over the review period, vending was then further impacted by the COVID-19 pandemic in 2020, as consumers spent less time in public places where these sales normally take…

USD 1,195
Country Report

Retailing in the Netherlands

Mar 2022

Even though there have been closures of non-essential retailers and people have been locked down at times over the last two years, retailing in the Netherlands as a whole has performed well during the pandemic, in both 2020 and 2021. Many Dutch…

USD 2,450
Country Report

Discounters in the Netherlands

Mar 2022

Players in discounters are increasingly eager to show their unique value to customers, as their “lowest price” positioning is failing to boost discounters’ growth much beyond what modern grocery retailing overall is recording, if at all. For example,…

USD 1,195
Country Report

Sportswear in the Netherlands

Feb 2022

Sales of sportswear suffered in early 2021 with the Netherlands introducing another lockdown which resulted in the closure of stores and fitness centres. Despite this, the Dutch government was keen to encourage consumers of all ages to take part in…

USD 1,195
Country Report

Childrenswear in the Netherlands

Feb 2022

The Netherlands introduced another lockdown in early 2021 after a second wave of COVID-19 hit the country, with this having a negative impact on sales of childrenswear. However, the return to school and sport activities for children and the reopening…

USD 1,195
Country Report

Coffee in the Netherlands

Nov 2022

Well-established trends within coffee continue into 2022, with areas which have seen decline or growth for a number of years pre-pandemic remaining consistent in their negative and positive patterns for volume development. For example, soft pods,…

USD 1,195
Country Report

Dermatologicals in the Netherlands

Oct 2022

Dermatologicals is a category that has been relatively unaffected by the pandemic, although the category is seeing stronger growth (in current value terms) in 2022 as life returns to relative normality. In some cases, the pandemic was beneficial for…

USD 990
Country Report

Cheese in the Netherlands

Sep 2022

The return to pre-pandemic lifestyles and routines has led to a decline in cheese consumption at home with retail volume sales decreasing in 2022. Foodservice outlets reopened to a positive reception with consumers eager to get out and socialise…

USD 1,195
Country Report

Wine in the Netherlands

Jul 2022

Wine sales recorded a minor increase in volume in 2021, although there was plenty of activity among the various wine categories. Red wine witnessed a decline in total volume as consumers switched to other types of still wine. The sparkling wine…

USD 1,195
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