Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Asian Speciality Drinks in the Netherlands

    Mar 2019

    During the review period, Asian speciality drinks showed strong double-digit CAGRs in both off-trade current value and volume terms, albeit from a low base. In recent years, the growth of the category slowed down, and recorded healthy single-digit ...

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    Bottled Water in the Netherlands

    Mar 2019

    Bottled water had already recorded strong growth over the review period, and the 2018 heatwave further boosted the performance of the category. These products have a positive image as refreshing, healthy, natural and easy to drink. This positive ...

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    Carbonates in the Netherlands

    Mar 2019

    The 2018 heatwave gave carbonates a boost, which meant that the volume decline was limited. However, the long-term outlook for carbonates remains poor. Given the negative image of carbonates, which has plagued the category for years, there is little ...

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    Concentrates in the Netherlands

    Mar 2019

    Consumers are now more aware than before that liquid concentrates also contain a lot of sugar, and this is a critical issue, especially for products that are aimed at children. As such, consumers are looking for alternatives that contain less sugar. ...

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    Energy Drinks in the Netherlands

    Mar 2019

    Consumers do not seem to be too concerned about the fact that energy drinks are high in sugar. In fact, consumers often choose energy drinks as they believe it is the combination of sugar and caffeine which gives them the energy boost they are ...

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    Juice in the Netherlands

    Mar 2019

    In 2017, Royal FrieslandCampina sold its juice activities to investment company Standard Investment Management. This company decided to concentrate all drinks activities in one company, called Riedel Drankenindustrie, which is now the leader in ...

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    Soft Drinks in the Netherlands

    Mar 2019

    Soft drinks showed positive development in both off-trade current value and volume terms in 2018. Despite the fact that consumers avoided soft drinks that contained large amounts of sugar, sales increased overall. This was mainly due to the warm ...

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    RTD Coffee in the Netherlands

    Mar 2019

    For a number of years, iced coffee has become more readily available in foodservice in the Netherlands, especially in the summer months. In particular, the tremendous growth in the number of Starbucks outlets is also affecting off-trade sales. Dutch ...

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    RTD Tea in the Netherlands

    Mar 2019

    The fact that there were two major new players in RTD tea in 2018 illustrates the large potential of this category. According to Coca-Cola Enterprises Nederland, the launch of Fuze Tea in January 2018 was the largest launch by the company in 10 ...

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    Sports Drinks in the Netherlands

    Mar 2019

    Sports drinks and energy drinks cater to a similar target audience, as both are functional non-alcoholic drinks which offer an energy boost. Sports drinks, however, are falling out of fashion, whilst energy drinks are in demand as they are viewed by ...

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    Country Profile

    Country Profile

    Netherlands: Country Profile

    Mar 2019

    The economy will slow in 2019, but still grow at a steady pace. Government and consumer expenditure account for the largest contributions to economic growth, whereas contributions from exports and investment will decline. Risks to the outlook are a ...

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    Coffee in the Netherlands

    Mar 2019

    Coffee has seen a steady decline in volume in recent years and there is a further negative outlook. The main reason for this is that fresh ground coffee and soft pads are losing share and beans and hard pods are gaining share. Fresh ground coffee ...

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    Other Hot Drinks in the Netherlands

    Mar 2019

    Recently there has been little movement in other hot drinks and the category seems to have stagnated. Consumers show little interest with the result that the most important manufacturers have little confidence in the category. There are few examples ...

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    Hot Drinks in the Netherlands

    Mar 2019

    Both coffee and tea are undergoing major shifts in the Netherlands. In both cases, the large traditional product segments are losing volume and consumers are choosing new products of a higher quality. In coffee, fresh ground coffee and soft coffee ...

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    Tea in the Netherlands

    Mar 2019

    The types of tea that traditionally account for the bulk of tea volume are under pressure. Consumers are less interested in products that used to be the standard in the category. This means that black tea bags, in particular, is seeing a strong ...

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    Strategy Briefing

    Strategy Briefing

    Eurozone Economic Outlook: Q1 2019

    Mar 2019

    The Eurozone outlook has continued to deteriorate since November. Private sector sentiment has declined to the lowest level in two years. Global export demand growth has declined in recent quarters. Our baseline forecast for Eurozone GDP growth is ...

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    Country Report

    Country Report

    Apparel Accessories in the Netherlands

    Mar 2019

    Despite the end of the economic crisis, the apparel accessories category has yet to start to post positive growth rates, having registered a decline in both volume and value terms throughout the review period. Although still negative, the category’s ...

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    Country Report

    Country Report

    Childrenswear in the Netherlands

    Mar 2019

    Childrenswear recorded its strongest performance of the review period in 2018, posting solid growth in both retail volume and value terms, with this predicted to continue over the forecast period. This can be attributed to several factors. Primarily,...

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    Country Report

    Country Report

    Footwear in the Netherlands

    Mar 2019

    In 2018, footwear in the Netherlands continued to record solid growth, with all categories performing well in both current value and volume terms. This upward trajectory is projected to continue in the future, with sales supported by the growing ...

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    Country Report

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    Hosiery in the Netherlands

    Mar 2019

    In 2018, the growth of hosiery was slower than that of the previous year in both value and volume terms. This can be largely attributed to warmer weather, with the Netherlands witnessing extended periods of dry and hot weather. The hosiery category ...

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