Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Income and Expenditure: The Netherlands

    Oct 2020

    Consumer income in the Netherlands is expected to witness a moderate increase by 2040, facilitated by stable economic expansion. Purchasing power will be concentrated in the hands of Generation X, yet seniors will be the major spenders on luxury ...

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    Car Rental (Destination) in the Netherlands

    Oct 2020

    Travel restrictions aimed at limiting the spread of COVID-19 have led to a marked decline in both inbound and outbound travel in the Netherlands in 2020. This has resulted in a significant fall in demand for car rental. As a result, car rental ...

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    Lodging in the Netherlands

    Oct 2020

    Travel restrictions and concerns about contracting COVID-19 have increased the lodging category’s reliance on domestic tourism in 2020. The number of inbound tourists has fallen dramatically, while many Dutch residents have chosen to stay in the ...

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    Online Travel Sales and Intermediaries in the Netherlands

    Oct 2020

    Travel intermediaries players have been widely hit by the COVID-19 crisis. Positioned as a convenient, one-stop location for all a consumer’s travel needs, travel intermediaries have suffered from the widespread impact of the pandemic across ...

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    Tourism Flows in the Netherlands

    Oct 2020

    The COVID-19 pandemic and efforts to limit the spread of the disease are having a marked impact on tourism in the Netherlands. According to research conducted by the Netherlands Board of Tourism & Conventions (NBTC), 39% fewer Dutch residents ...

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    Travel in the Netherlands

    Oct 2020

    The travel industry has been hit hard by COVID-19 and measures to contain the pandemic, with the closure of borders bringing much international travel to an abrupt halt. Meanwhile, the imposition of local restrictions and social distancing measures ...

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    Airlines in the Netherlands

    Oct 2020

    The Luchtvaartnota, a Dutch Government decision on national aviation development, has indicated continued government support for air travel in general and airports and airlines, such as KLM, in particular. The government sees air travel as a ...

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    Portable Players in the Netherlands

    Sep 2020

    While the outbreak of Coronavirus (COVID-19) has forced Dutch households to economise and prioritise essentials like food and cleaning products, consumers remain willing to spend money on products that offer high functionality, convenience and value ...

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    Imaging Devices in the Netherlands

    Sep 2020

    The downward spiral in sales of imaging devices continued in 2020. The global pandemic’s bearing on this outcome is limited, as the category is in long-term decline. While heightened economic concerns further militate against the purchase of ...

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    Home Video in the Netherlands

    Sep 2020

    Home video is expected to continue to see a sharp decline in retail volume sales over 2020 as a whole. While this slump predates Coronavirus (COVID-19), the rate of decline in televisions is predicted to slow, compared with earlier years of the ...

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    Wearable Electronics in the Netherlands

    Sep 2020

    While the healthy living trend predates Coronavirus (COVID-19) in the Netherlands, the outbreak of the global pandemic has increased awareness of the importance of health and exercise among Dutch consumers. This has supported the demand for wearable ...

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    Computers and Peripherals in the Netherlands

    Sep 2020

    All computers and peripherals are expected to see retail volume sales decline over 2020 as a whole. Maturity has increasingly restricted demand and prioritised replacement purchases for many consumers in the Netherlands. However, as the Coronavirus ...

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    In-Car Entertainment in the Netherlands

    Sep 2020

    The global in-car entertainment industry is facing challenges with changes on a number of fronts: emerging markets and changing consumer behaviours and expectations. Manufacturers already offer cars and other vehicles with fully-equipped in-car ...

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    Home Audio and Cinema in the Netherlands

    Sep 2020

    While the strict lockdown has seen consumes spend more time in the home, Coronavirus (COVID-19) has heightened economic uncertainty in the country. Therefore, many consumers are postponing or eschewing the purchase of home audio and cinema and other ...

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    Mobile Phones in the Netherlands

    Sep 2020

    Coronavirus (COVID-19) is having a detrimental effect on the demand for smartphones in the Netherlands. The category had been expected to register retail volume sales growth over 2020 as a whole, based on estimates before the outbreak of the global ...

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    Consumer Electronics in the Netherlands

    Sep 2020

    Coronavirus (COVID-19) has not significantly changed the course of consumer electronics in the Netherlands. Most of the trends witnessed during COVID-19 and 2020 as a whole predate the outbreak of the global pandemic, although its effect has differed...

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    Beer in the Netherlands

    Sep 2020

    The growing popularity of ale in 2019 was an essential driver of volume and value growth in beer, boosted by the increasing number of new craft breweries – which are a significant influence in the development of ale. Consumers in the Netherlands ...

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    Cider/Perry in the Netherlands

    Sep 2020

    Mainstream cider offerings, such as Jillz and Apple Bandit, remained dominant in 2019, but there is also a growing trend towards better-quality artisanal cider. Craft beer is trendy within the beer landscape, and for small cider brands, there is a ...

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    Spirits in the Netherlands

    Sep 2020

    Volume development remained positive in 2019, with growth driven by younger adults that appreciate the versatility of spirits; enjoying drinks by themselves, with a mixer, or getting creative and making a cocktail....

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    Wine in the Netherlands

    Sep 2020

    The trend towards lighter wines continued in 2019, with still white wine recording the second-highest volume growth for the year. In comparison, still red wines and still rosé wine both recorded a decline in growth for 2019, with consumers moving ...

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