Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

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    Strategy Briefing

    Sportswear in Western Europe

    May 2021

    Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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    Country Report

    Country Report

    Home and Garden in the Netherlands

    May 2021

    Overall, home and garden in the Netherlands performed very well amid the Coronavirus (COVID-19) crisis in 2020. Even though consumers were locked down in spring 2020, most retailers stayed open, including home improvement and gardening stores. ...

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    Country Report

    Country Report

    Home Improvement in the Netherlands

    May 2021

    Lockdown encouraged many consumers to take on home improvement projects, both large and small, in 2020. Even after the spring lockdown, this trend persisted throughout the year in the Netherlands. As consumers spent much more time at home, they were ...

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    Country Report

    Country Report

    Homewares in the Netherlands

    May 2021

    Homewares benefitted from the pandemic and the resulting home seclusion in 2020. As people were forced to spend much time at home, they sought out ways to recreate a “going out for dinner” experience. Therefore, 2020 saw growing consumer interest in ...

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    Country Report

    Country Report

    Gardening in the Netherlands

    May 2021

    Gardening posted strong double-digit current value growth in 2020, far surpassing the pre-pandemic performance. The garden proved to be a winner of COVID-19 as consumers spent more time than ever at home in 2020, taking the time to revalue their home...

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    Country Report

    Country Report

    Home Furnishings in the Netherlands

    May 2021

    Home furnishings was initially negatively affected by mandated store closures in spring 2020. During this time, in-store purchases went down significantly in the Netherlands. However, there was a rebound after lockdown, that was driven by both online...

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    Country Profile

    Country Profile

    PEST Analysis: The Netherlands

    May 2021

    Political stability and low corruption are key features that facilitate business operations. However, the Coronavirus (COVID-19) pandemic has led to deteriorating state finances. Low interest rates are expected to bolster the economy, even though ...

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    Country Report

    Country Report

    Pet Products in the Netherlands

    Apr 2021

    There was a huge surge in demand for pets in response to the outbreak of COVID-19 and the measures taken to contain it. With consumers forced to remain at home many saw it as the perfect opportunity to adopt a new pet, with this trend continuing into...

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    Country Report

    Country Report

    Dog Food in the Netherlands

    Apr 2021

    The pet dog population in the Netherlands had been growing at a fairly modest pace but following the outbreak of COVID-19 there was a surge in households looking to adopt a pet dog. For many people long hours spent away from the home had deterred ...

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    Country Report

    Country Report

    Pet Care in the Netherlands

    Apr 2021

    After the strong growth seen within pet care in 2020, sales stabilised slightly in 2021, albeit remaining above the review period average. Due to COVID-19 consumers have been spending more time at home and this has led to a sharp rise in pet ...

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    Country Report

    Other Pet Food in the Netherlands

    Apr 2021

    Prior to the outbreak of COVID-19 the other pet population had been showing signs of stagnation, with busy urban consumers finding it impractical to keep pets. However, following the outbreak of COVID-19 and the shift to home seclusion there was a ...

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    Country Report

    Country Report

    Cat Food in the Netherlands

    Apr 2021

    As seen in the pet dog population, following the outbreak of COVID-19 in the Netherlands there was a sharp rise in the number of households looking to adopt a cat. For some people this was to obtain a form of companionship during the lockdown, while ...

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    Country Report

    Country Report

    Sun Care in the Netherlands

    Apr 2021

    Because of COVID-19, travel and tourism to destinations abroad collapsed for Dutch consumers in 2020. The sudden strong decline in travel and tourism had a detrimental effect on sales of sun care products which consumers would normally take on ...

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    Country Report

    Country Report

    Beauty and Personal Care in the Netherlands

    Apr 2021

    Beauty and personal care suffered a very slight decline in overall current value sales in 2020. Due to the impact of COVID-19, there were categories which recorded extreme growth, such as bath and shower due to the leap in demand for liquid soap as ...

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    Country Report

    Country Report

    Bath and Shower in the Netherlands

    Apr 2021

    Growth in current value sales of bath and shower in the Netherlands in 2020 was notably significant in comparison to the previous years of the review period. In actual terms, the increase in sales of liquid soap, which also includes hand sanitisers, ...

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    Country Report

    Country Report

    Men's Grooming in the Netherlands

    Apr 2021

    Men’s shaving witnessed stronger value decline in 2020 compared to the previous years of the review period in the Netherlands. This category of men’s grooming has been in decline due to the widespread popularity of beards as well as more casual work ...

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    Country Report

    Country Report

    Oral Care in the Netherlands

    Apr 2021

    During 2020, there were conflicting trends which shaped the development of oral care in the Netherlands. Many consumers were more interested in self-care and hygiene in general, as they see oral care as a way to stay healthy. There were periods ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in the Netherlands

    Apr 2021

    The value sales decline in premium beauty and personal care in 2020 as a result of COVID-19 was striking and was driven mainly by the fall in sales of the biggest categories, premium fragrances and colour cosmetics. Consumers in the Netherlands ...

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    Country Report

    Country Report

    Colour Cosmetics in the Netherlands

    Apr 2021

    Across the board, there was strong decline for colour cosmetics sales in the Netherlands in 2020. Premium colour cosmetics recorded a slightly higher decline than mass colour cosmetics, but for both types the drop in sales was dramatic. Consumers ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in the Netherlands

    Apr 2021

    Most categories within baby and child-specific products in the Netherlands recorded low single-digit growth in 2020. The COVID-19 crisis had a minor influence which led parents to stock up on baby and child-specific products during March and April, ...

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