Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in the Netherlands

    Aug 2018

    Tobacco retail current value sales in the Netherlands recorded a modest decline in 2017, after a mild upswing in 2016. This shows that the continued improvement of the Dutch economy has not, so far, translated into stronger demand for tobacco ...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in the Netherlands

    Aug 2018

    Dutch people are found to be among the happiest in the world, contributing to strong consumer confidence and a positive spending outlook. On the whole, consumers enjoy a comfortable standard of living, with a buoyant economy, low unemployment and a ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Future Demographic

    Future Demographic

    The Netherlands in 2030: The Future Demographic

    Jul 2018

    In 2030, the population of the Netherlands will reach 17.9 million, an increase of 5.1% from 2017. Net migration will be a key driver of population growth during this timeframe, accounting for over two-thirds, meanwhile natural change will remain ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: The Netherlands

    Jul 2018

    The Dutch economy continued to strengthen in 2017 when real GDP rose to a decade high. Both private consumption and investment were significant drivers. The economy is expected to continue to grow at a modest pace. Foreign investment surged over ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Eyewear in the Netherlands

    Jul 2018

    Eyewear in the Netherlands continued to perform well in 2018, with sales driven by the increasing prevalence of eyesight problems. The growing ageing population, rising exposure to digital technology from a younger age and changes in lifestyle all ...

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    Country Report

    Country Report

    Spectacles in the Netherlands

    Jul 2018

    Spectacles continued to record healthy growth in 2018, with this expected to continue over the forecast period. Fashion trends remained a key driver of sales, with spectacles benefiting from increasing customisation. Consumers are able to pick the ...

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    Country Report

    Country Report

    Cigarettes in the Netherlands

    Jul 2018

    Retail volume sales of cigarettes continued to decrease in 2017, albeit at a slower rate than the review period CAGR. The slowdown was due to the continuing improvement of the wider Dutch economy and a temporary easing of annual excise tax hikes by ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in the Netherlands

    Jul 2018

    Retail current value sales of cigars, cigarillos and smoking tobacco saw a decline in 2017, after a slight rebound in 2016. The main cause was struggling sales of smoking tobacco, where the demand for fine cut tobacco, a popular substitute for ...

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    Country Report

    Country Report

    Tobacco in the Netherlands

    Jul 2018

    Tobacco retail current value sales in the Netherlands recorded a modest decline in 2017, after a mild upswing in 2016. This shows that the continued improvement of the Dutch economy has not, so far, translated into stronger demand for tobacco ...

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    Country Report

    Country Report

    Bags and Luggage in the Netherlands

    Jul 2018

    Demand for luggage remained positive in 2018, with manufacturers and retailers investing in promoting more advanced and functional products. The fact that Dutch consumers are open and willing to pay a higher price for quality and design in luggage ...

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    Country Report

    Country Report

    Jewellery in the Netherlands

    Jul 2018

    The outlook for jewellery sales is positive as a result of steadily increasing demand due to growing social pressure to look good. The role of social media is exacerbating this behaviour among younger women, who are increasingly concerned with ...

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    Country Report

    Country Report

    Personal Accessories in the Netherlands

    Jul 2018

    The buoyant state of the Dutch economy and improved consumer confidence are fuelling demand for personal accessories. Dutch consumers are becoming more open and willing to spend on products, not only for their primary functionality, but also as ...

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    Country Report

    Country Report

    Watches in the Netherlands

    Jul 2018

    A shift in perception was seen within watches in 2018 due to changing usage habits amongst Dutch consumers. While the average Dutch consumer would previously purchase a single watch and use it for a longer period, more consumers are now using ...

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    Country Report

    Country Report

    Writing Instruments in the Netherlands

    Jul 2018

    In 2018, Dutch consumers continued to show growing concern over the environmental impact of the products they use. In response, writing instruments manufacturers will look to introduce more products that incorporate plant-based materials and ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in the Netherlands

    Jul 2018

    Dutch consumers are drinking less alcohol, but are increasingly willing to pay for quality. This is expected to be a long-term trend that will continue in the coming years, and will be one of the determining factors for the development of alcoholic ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Country Report

    Country Report

    Hot Drinks Packaging in the Netherlands

    Jun 2018

    Consumers want to choose specific products for their personal taste and this means that it is less common for consumers to brew a cup of coffee or tea. Instead, single cup products became the norm in both coffee and tea. Consumers now buy small ...

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    Country Report

    Country Report

    Soft Drinks Packaging in the Netherlands

    Jun 2018

    Carbonates are central to the sugar debate. Volume sales of carbonates are under pressure and soft drinks producers committed to a significant reduction of calories consumed through soft drinks by 2020. Consumers are more interested in smaller ...

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