Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Cigarettes in the Netherlands

    Jul 2019

    Retail volume sales of cigarettes decreased at a faster rate in 2018, compared with 2017, although still slower than the review period CAGR. This performance was informed by growing health awareness, price increases and a fall in smoking prevalence. ...

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    Cigars, Cigarillos and Smoking Tobacco in the Netherlands

    Jul 2019

    Retail volume sales continued to decrease significantly for cigars, cigarillos and smoking tobacco in 2018. Cigars and, to a lesser extent, cigarillos suffer from an old-fashioned image and remain most popular with older consumers. Lower prices did ...

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    Tobacco in the Netherlands

    Jul 2019

    Retail volume sales of traditional tobacco products continued to decline in 2018, although current value sales rose again, except for cigars, supported by the growth of the Dutch economy and rising consumer disposable incomes. As a result, many ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

    Jul 2019

    The roll-out of Iqos by Philip Morris underpinned the exponential retail volume and current value growth in heated tobacco products in 2018. Heated tobacco products is projected to see further dynamic growth over the forecast period, benefiting from ...

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    Country Profile

    Country Profile

    Netherlands: Country Profile

    Jun 2019

    The economy will slow in 2019. A sharp reversal in external demand throughout the second half of 2018 is having a large negative impact on trade growth and industrial production. Business confidence remains subdued and consumer confidence has been ...

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    Toys and Games in the Netherlands

    Jun 2019

    After four consecutive years of stable current value growth, toys and games in the Netherlands noted slowing demand. Although sales remained positive for both traditional toys and games and video games driven by stable purchasing behaviour earlier in...

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    Traditional Toys and Games in the Netherlands

    Jun 2019

    Although economic growth at the beginning of 2018 led to positive sales for traditional toys and games, consumer confidence in the economy started to wane towards the end of the year, leading to a sluggish overall performance for the category. ...

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    Video Games in the Netherlands

    Jun 2019

    Video games software continued to hold the highest value share within video games, with digital console games continuing to be the strongest performer in 2018. New releases of popular games such as God of War and Red Dead Redemption, managed to ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Baby and Child-Specific Products in the Netherlands

    Jun 2019

    Internet retailing is becoming a more popular option for purchasing baby and child-specific products. This is linked primarily to the value, convenience and flexibility that the channel offers, three things that definitely appeal to the vast majority...

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    Bath and Shower in the Netherlands

    Jun 2019

    Bath and shower is slated for further positive value growth over the forecast period, with nearly all bath and shower categories expected to register positive volume and value growth. The main reasons for this ongoing strong growth are the expanding ...

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    Colour Cosmetics in the Netherlands

    Jun 2019

    Internet retailing is rapidly gaining value share in the distribution of colour cosmetics. While online sales are experiencing positive growth, the majority of the leading players in the most traditional offline channels in 2018 were primarily ...

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    Deodorants in the Netherlands

    Jun 2019

    Deodorants faces some of the highest pressure on prices coming from promotional actions of any beauty and personal care category. In 2018, almost 50% of deodorants sales in the country involved some form of price promotion. Buy one, get one free is a...

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    Depilatories in the Netherlands

    Jun 2019

    Demand for depilatories is already very mature and this means a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, which is having a negative impact on growth....

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    Fragrances in the Netherlands

    Jun 2019

    Premium fragrances continued to outperform mass fragrances in 2018 as per unit increases supported value growth without compromising volume growth excessively. The Dutch economy is still booming and consumer confidence is still increasing. This has ...

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    Country Report

    Hair Care in the Netherlands

    Jun 2019

    Over the forecast period, hair care is expected to record sales growth at a higher rate than during the review period. While recent years have seen the category struggle due to maturity and price erosion from price promotions, growth rates are set to...

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    Mass Beauty and Personal Care in the Netherlands

    Jun 2019

    Ongoing growth in the Dutch economy has had a range of effects that support stable and positive growth in mass beauty and personal care, including a lower unemployment rate and increased consumer confidence. However, the overall slight increase being...

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    Men's Grooming in the Netherlands

    Jun 2019

    men’s grooming is unlikely to register particularly high growth rates over the forecast period. While consistently positive value and volume growth are expected overall, the extent of this growth is likely to be limited. One factor suppressing growth...

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    Country Report

    Country Report

    Oral Care in the Netherlands

    Jun 2019

    While many beauty and personal care categories are under pressure from maturity and unit price erosion, oral care in the Netherlands has managed to maintain fairly strong positive growth and this is set to remain the case throughout the forecast ...

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    Country Report

    Country Report

    Beauty and Personal Care in the Netherlands

    Jun 2019

    The growing Dutch economy continues to support positive growth in beauty and personal care. Lower unemployment rates and higher disposable incomes are driving growth, although rising incomes are not evenly distributed and many lower income consumers,...

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