Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2021

    Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

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    Sunglasses in the Netherlands

    Jul 2021

    During the first year of the pandemic, sunglasses were strongly impacted by the COVID-19 travel restrictions as the lack of foreign tourists and the lack of opportunities for Dutch consumers to holiday abroad severely limited sales. However, the ...

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    Contact Lenses and Solutions in the Netherlands

    Jul 2021

    More than half of the Dutch adult population needs to correct and improve a vision condition, with the percentage of the population with presbyopia and myopia continuing to increase throughout the review period. Around three in ten of Dutch people ...

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    Spectacles in the Netherlands

    Jul 2021

    In 2021, spectacle generated lower sales results than seen pre-pandemic, despite seeing current value and volume growth. In the previous year, consumers tended to put off their optician appointments and visits to store to try new spectacles, fearing ...

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    Eyewear in the Netherlands

    Jul 2021

    Eyewear was strongly impacted by a decline in sales in 2020 due COVID-19. Extended store closures and the Dutch government asking citizens to remain at home influenced a fall in sales, as the lack of foreign tourism. However, the category was ...

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    Personal Accessories in the Netherlands

    Jul 2021

    Personal accessories continued to experience low demand during 2021 due to the extended lockdown measures which encouraged consumers to avoid social contact. They were asked to remain at home and avoid travel; store closures were applied to ...

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    Watches in the Netherlands

    Jul 2021

    Before the outbreak of COVID-19, demand for watches in the Netherlands was increasing. Manufacturers and retailers profited from intense promotion of watches as a fashion accessory, and from encouraging consumers to purchase more varieties to ...

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    Jewellery in the Netherlands

    Jul 2021

    Jewellery saw a steep decline in current value and volume terms in 2020 due to the store closures and deteriorating consumer confidence during the first year of the pandemic. Even with specialist retailers encouraging customers to shop online, ...

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    Bags and Luggage in the Netherlands

    Jul 2021

    Bags and luggage were hard hit by the first year of the pandemic, seeing a steep decline as consumers spent less time travelling, commuting, and socialising outside the home. As Dutch women often treat shopping as a leisure activity and enjoy ...

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    Writing Instruments in the Netherlands

    Jul 2021

    Demand for writing instruments was declining even before COVID-19. The use of electronic devices is largely seen as the main factor hampering demand for writing instruments: with the use of smartphones and tablets for communication, consumers have ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in the Netherlands

    Jun 2021

    Maintaining the trend seen in the review period, overall sweet biscuits, snack bars and fruit snacks is set to see a current value decline in 2021. However, performances are set to vary across categories. After seeing current value decline before ...

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    Gum in the Netherlands

    Jun 2021

    Gum has been falling out of favour with Dutch consumers, and was seeing retail volume and current value declines even before COVID-19. Gum suffers from a negative perception in the country, and is generally considered a nuisance when discarded, as it...

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    Sugar Confectionery in the Netherlands

    Jun 2021

    Sugar confectionery is strongly associated with specific consumption occasions, for example when children go to school they tend to share these snacks with each other, or when they come back from school they want to spoil themselves and the friends ...

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    Ice Cream and Frozen Desserts in the Netherlands

    Jun 2021

    Ice cream and frozen desserts is a promising category in the Netherlands. The category saw solid retail volume and current value growth rates before COVID-19, which continued uninterrupted in 2020, even seeing slightly higher rates of volume growth, ...

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    Chocolate Confectionery in the Netherlands

    Jun 2021

    In 2021, chocolate confectionery is set to see a similar slow current value increase to that in 2020, although growth will be higher than in earlier years of the review period. This is particularly impressive, given the expected rebound in sales in ...

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    Savoury Snacks in the Netherlands

    Jun 2021

    After seeing dynamic retail volume and current value growth in 2020, savoury snacks is expected to maintain a strong performance in 2021, although with slightly slower rates of growth, as some sales will start to return to foodservice later in the ...

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    Tobacco Free Oral Nicotine in the Netherlands

    Jun 2021

    Volume growth for tobacco free oral nicotine rose by 72% in 2020, with demand continuing to rise during the year, with 30% volume growth being recorded in 2019. The impact of the COVID-19 lockdown boosted sales of the products due to a lack of ...

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    Cigarettes in the Netherlands

    Jun 2021

    In 2020, value sales of cigarettes grew by 7% due to price increases; however, retail volume sales continued to decline. The declining demand for cigarettes is partly the result of further tax increases, part of the Dutch government’s efforts to ...

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    Tobacco in the Netherlands

    Jun 2021

    The outbreak of COVID-19 did not have a significant impact on volume sales during 2020; however, value sales of tobacco increased by 10% due to a rise in excise taxes. Throughout 2020, non-essential stores were open, apart from during the last two ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

    Jun 2021

    In 2020, value sales of smokeless tobacco, e-vapour products and heated tobacco grew by 38%, while volume sales for heated tobacco grew by 90%, and value sales of e-vapour products were up by 15%. Demand for e-vapour products and heated tobacco was ...

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