Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Packaged Food in the Netherlands

    Nov 2019

    Healthy eating and premiumisation continued to influence Dutch consumers’ purchasing decisions regarding packaged food in 2019, driven by a positive economy and rising consumer confidence. The Dutch are becoming increasingly aware of the need to ...

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    Breakfast Cereals in the Netherlands

    Nov 2019

    Breakfast cereals continued to experience stable retail volume growth in 2019, driven by ongoing demand for the most popular type of family breakfast cereals, muesli and granola. Trade sources estimate that one third of Dutch consumers choose ...

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    Rice, Pasta and Noodles in the Netherlands

    Nov 2019

    Rice, pasta and noodles experienced overall stagnating demand due to the Dutch reducing their consumption of carbohydrates in their diets in line with the rising health trend in the country. However, the latter continued to encourage some consumers ...

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    Processed Meat and Seafood in the Netherlands

    Nov 2019

    Demand for processed meat, particularly red meat, continued to decline in the Netherlands in 2019 as consumers became increasingly conscious of what they ate. This trend continued to be driven by both environmental and moral concerns including the ...

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    Processed Fruit and Vegetables in the Netherlands

    Nov 2019

    Certain types of processed and vegetables are generally benefitting from the trend to consume less meat, supported by the Green Protein Alliance, which launched its first national campaign to influence consumers to follow a more plant-based diet in ...

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    Baked Goods in the Netherlands

    Nov 2019

    Despite public debate regarding the consumption of carbohydrates and gluten-laden products, bread, in both packaged and unpacked formats, continued to dominate baked goods in the Netherlands in 2019, as it remains a staple food in the country. While ...

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    Sauces, Dressings and Condiments in the Netherlands

    Nov 2019

    Sauces, dressings and condiments recorded a stable performance in 2019, driven by the largest category of table sauces; demand for more niche types such as fish sauces and oyster sauces are gaining in popularity in line with a rising interest in ...

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    Soup in the Netherlands

    Nov 2019

    Despite fairly high per capita consumption in the Netherlands, demand for soup is stagnating due to increasing maturity of the largest category of shelf stable soup, and its link to seasonality, which encourages a higher proportion of Dutch consumers...

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    Sweet Spreads in the Netherlands

    Nov 2019

    Sweet spreads recorded a stable but undynamic performance in 2019 due to the maturity shown by chocolate spreads and jams and preserves, with both recording stagnating retail volume sales. However, demand for nut and seed based spreads is continuing ...

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    Edible Oils in the Netherlands

    Nov 2019

    Edible oils experienced overall stagnating demand in 2019 due to the contrasting performances of the largest categories; sunflower oil, which continued to decline in retail volume sales, and olive oil, which continued to record solid growth. Dutch ...

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    Ready Meals in the Netherlands

    Nov 2019

    Dutch consumers’ increasingly busy lifestyles are resulting in less time or lack of inclination to spend preparing meals from scratch in their kitchens. The convenience factor is therefore supporting ongoing demand for ready meals in the Netherlands,...

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    Country Briefing

    Country Briefing

    Households: The Netherlands

    Oct 2019

    The Netherlands is a global pioneer in several segments, including 3D housing and blockchain-powered communities. The country is seeing a boom in both jobs and property, with not enough personnel to fill key positions and not enough houses to meet ...

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    Consumer Credit in the Netherlands

    Oct 2019

    Auto lending was the fastest-growing consumer credit category in 2019. Auto lending is performing well because economic growth is leading to increasing car purchases. In addition, the rise in private leasing did not have a negative effect on auto ...

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    Consumer Lending in the Netherlands

    Oct 2019

    The lending landscape in the Netherlands can best be characterised by a relatively strong saving culture and even an aversion against applying for loans from financial institutions. The Dutch tend to keep their debts manageable and limit them mostly ...

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    Analgesics in the Netherlands

    Oct 2019

    Traditionally, the Dutch have shown greater restraint over the use of medication, which had translated into less frequent use of self-medication products compared to other European countries. However, concerned about the increasing demand for ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in the Netherlands

    Oct 2019

    Sales of cough, cold and allergy (hay fever) remedies in the Netherlands are mainly reliant on seasonal factors. One important factor is the flu season, when the cold, damp weather causes national flu levels to rise in a country that enjoys a more ...

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    Dermatologicals in the Netherlands

    Oct 2019

    While dermatologicals overall continued to record only moderate current value growth in 2019, rising disposable incomes led to a marginal shift towards premium products, for which Dutch consumers are increasingly willing to pay if they perceive them ...

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    Dietary Supplements in the Netherlands

    Oct 2019

    Dietary supplements continued to record a strong performance in 2019, supported by ongoing demand for popular supplements such as fish oils/omega fatty acids, cranberry, echinacea, garlic and minerals such as calcium supplements and mineral ...

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    Digestive Remedies in the Netherlands

    Oct 2019

    Digestive remedies continued to be one of the strongest performing consumer health categories under OTC products in the Netherlands in 2019, recording higher current value growth than major categories such as analgesics, and cough, cold and allergy ...

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    Eye Care in the Netherlands

    Oct 2019

    Eye care continued to enjoy stable demand in the Netherlands in 2019 supported by the fact that it is a seasonally determined needs-based product. While standard eye care remained the larger category, allergy care continued to record a more dynamic ...

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