Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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    Gardening in the Netherlands

    Apr 2019

    Gardening recorded the fastest current value growth in home and garden in 2018, with sales boosted by the positive Dutch economy. Gardening was trailing behind all other home and garden categories, as this is the last thing that consumers invest in ...

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    Home Furnishings in the Netherlands

    Apr 2019

    Home furnishings recorded a positive current value performance in 2018, but saw the weakest growth since 2014. The ongoing positive economic conditions in the Netherlands in 2018 boosted sales of home furnishings, but the depressed housing market ...

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    Home Improvement in the Netherlands

    Apr 2019

    Home improvement recorded a positive performance in current value terms in 2018, thanks to the growth of the Dutch economy. The weakening housing market put a limit on sales growth, however, due to fewer consumers changing houses. Home improvement ...

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    Homewares in the Netherlands

    Apr 2019

    Homewares registered a positive performance in current value terms in 2018, thanks to the growth in the Dutch economy. Dutch consumers tend to replace their homewares when moving, or when they replace their kitchen. However, since homewares are not a...

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    Home and Garden in the Netherlands

    Apr 2019

    Home and garden in the Netherlands recorded current value growth in 2018, yet this was the weakest growth registered since 2015. Slow growth was driven by the weakening housing market, whereby the number of new houses decreased and the number of ...

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    Cafés/Bars in the Netherlands

    Apr 2019

    Despite a highly favourable macroeconomy, which is leading to higher discretionary income and consumer foodservice spending, cafés/bars remained the weakest segment in Dutch consumer foodservice in 2018. The decline is to a large extent outlet ...

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    Consumer Foodservice By Location in the Netherlands

    Apr 2019

    Consumer foodservice through standalone continued to grow in 2018, as particularly in urban areas demand for foodservice keeps rising quickly. Increasing numbers of tourists (mainly foreign, but also domestic ones) as well as further urbanisation – ...

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    Full-Service Restaurants in the Netherlands

    Apr 2019

    Sales of full-service restaurants saw healthy growth in 2018 for a fourth consecutive year, although the rate of growth was slightly more subdued compared to previous years. Sales growth was mostly driven by independents, as the share of chained ...

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    Limited-Service Restaurants in the Netherlands

    Apr 2019

    Limited-service restaurants remained (together with self-service cafeterias) the most dynamic segment in Dutch consumer foodservice in 2018, with value sales recording high single-digit growth. The main drivers are the dynamism visible in the chained...

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    Consumer Foodservice in the Netherlands

    Apr 2019

    Consumer foodservice recorded a healthy expansion of value sales for a fourth consecutive year in 2018, driven by a booming national economy and increasing discretionary incomes. As a result, more consumers are able to afford a lifestyle of eating ...

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    Self-Service Cafeterias in the Netherlands

    Apr 2019

    Value sales in self-service cafeterias witnessed high single-digit growth for a second consecutive year in 2018, driven by the strong performance of the majority of large chained players. Independents, meanwhile, continued to see their sales drop. ...

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    Street Stalls/Kiosks in the Netherlands

    Apr 2019

    Street stalls/kiosks benefitted from the favourable macroeconomy, recording further sales growth in 2018. Chained street stalls/kiosks and independents contributed in equal measure to overall growth. With the Dutch economy booming and discretionary ...

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    Away-From-Home Tissue and Hygiene in the Netherlands

    Mar 2019

    The prevailing positive economic conditions in the Netherlands continued to stimulate both volume and current value sales in AFH tissue and hygiene in 2018. In particular, horeca enjoyed rapid growth, as Dutch consumers were willing to spend their ...

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    Nappies/Diapers/Pants in the Netherlands

    Mar 2019

    The birth rate declined slightly in 2018, with the number of babies born slightly lower compared with 2017. Despite this, there was no negative impact on volume sales of nappies/diapers/pants. Per capita consumption of nappies/diapers/pants actually ...

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    Tissue and Hygiene in the Netherlands

    Mar 2019

    Tissue and hygiene continued its positive trajectory in 2018, recording healthy growth in both volume and current value terms. Value growth was faster than volume, owing to increases in the average unit prices of tissue and hygiene products, driven ...

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    Retail Adult Incontinence in the Netherlands

    Mar 2019

    With the Dutch government enforcing stricter regulations regarding Rx/reimbursement adult incontinence, Dutch consumers with incontinence problems were faced with having to pay out of their own pockets. This benefited retail adult incontinence in ...

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    Retail Tissue in the Netherlands

    Mar 2019

    The Dutch population increased slightly in 2018, benefiting retail tissue volume sales. Per capita consumption also increased slightly, as a result of the positive economic conditions. With the economy improving and the unemployment rate falling, ...

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    Rx/Reimbursement Adult Incontinence in the Netherlands

    Mar 2019

    Volume sales in Rx/reimbursement adult incontinence declined once again in 2018, due to the stricter regulations regarding reimbursement. The Dutch government is faced with the daunting task of containing healthcare costs, as the country faces an ...

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    Sanitary Protection in the Netherlands

    Mar 2019

    Menstruation cups became more popular in the Netherlands from the end of 2017, with several vloggers and bloggers giving their opinions about these products. As such, some Dutch women were interested in trying out these new products, especially given...

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    Wipes in the Netherlands

    Mar 2019

    Wipes recorded increasing volume sales in 2018, thanks to the positive economic conditions in the Netherlands. Due to their high unit prices, consumers buy wipes when their real disposable incomes increase. Personal wipes benefited the most from this...

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