Netherlands

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Country Briefing

Income and Expenditure: The Netherlands

Oct 2021

Consumer income is predicted to register stable growth over 2021-2040, supported by robust economic expansion. Future purchasing power will be concentrated in the hands of current-day Middle Youth, while seniors will be the major spenders on luxury…

USD 250
Country Report

Wound Care in the Netherlands

Sep 2021

Wound care has been negatively impacted by COVID-19. With people going out less due to lockdowns and less outdoor activities and gyms being closed, there was fewer minor injuries as a result, which fed into lower value sales for wound care. In…

USD 990
Country Report

Weight Management and Wellbeing in the Netherlands

Sep 2021

Overall, weight management and wellbeing has benefitted from COVID-19. With people increasing weight during lockdowns, as activities were curtailed, consumers purchased meal replacements and weight loss supplements in particular to help them lose…

USD 990
Country Report

Vitamins in the Netherlands

Sep 2021

COVID-19 was a boon for vitamins. In fact, vitamins registered the highest current value growth of all consumer health products in 2020 and it is expected that it will also be the front runner in 2021, though value growth will be significantly lower.…

USD 990
Country Report

Sports Nutrition in the Netherlands

Sep 2021

2020 was a disastrous year for sport nutrition, with a steep fall in current value sales. With a significant portion of value sales sold through gyms and with gyms closed for much of 2020, it led to a severe slump. The outlook is more positive in…

USD 990
Country Report

Sleep Aids in the Netherlands

Sep 2021

In 2020, sleep aids registered a significant increase in value sales as the stress caused by the fear of COVID-19 led to a surge in people finding it difficult to sleep and as a result, purchased sleep aids. While COVID-19 is still a threat in 2021,…

USD 990
Country Report

Paediatric Consumer Health in the Netherlands

Sep 2021

COVID-19 has a relatively low impact on the health of children; however, the virus still had an effect on consumer behaviour. In 2021, value growth is expected to be minimal. Many parents stockpiled products such as analgesics at the start of the…

USD 990
Country Report

NRT Smoking Cessation Aids in the Netherlands

Sep 2021

From 1 January 2020, a new law came into effect in the Netherlands making smoking cessation programmes free for all patients. Previously, patients had to pay a fee of up to EUR385. This move has dramatically changed the competitive landscape, though…

USD 990
Country Report

Herbal/Traditional Products in the Netherlands

Sep 2021

Herbal/traditional products is a sizeable consumer health product in the Netherlands, in terms of value sales. However, it is quite saturated and value growth is expected to be low in 2021. In addition, another factor that is expected to limit value…

USD 990
Country Report

Eye Care in the Netherlands

Sep 2021

Eye care was largely unaffected by COVID-19, with healthy current value growth continuing in both 2020 and 2021, though value growth is expected to be a little lower in 2021. COVID-19 exacerbated dry eyes, which has been a growing problem over the…

USD 990
Country Report

Digestive Remedies in the Netherlands

Sep 2021

Digestive remedies is expected to register a slight decline in value sales in 2021, following a dramatic decline in value sales in 2020. COVID-19 negatively impacted certain products, while others performed well. Products such as diarrhoeal remedies…

USD 990
Country Report

Dietary Supplements in the Netherlands

Sep 2021

COVID-19 has been a boon for dietary supplements. After vitamins, dietary supplements was the best performing consumer health product in 2020. Supplements which are directly linked to the strengthening of the immune system recorded the strongest…

USD 990
Country Report

Dermatologicals in the Netherlands

Sep 2021

Dermatologicals is expected to register current value growth in 2021 that will be on par with 2020. The two largest product areas within dermatologicals, topical antifungals and antipruritics, have been boosted by more frequent hand washing, as a…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Netherlands

Sep 2021

Cough, cold and allergy (hay fever) remedies are expected to see a second year of decline in 2021, with social distancing measures imposed to curb the spread of COVID-19, also curbing the spread of the common cold and flu. As a result, there is…

USD 990
Country Report

Consumer Health in the Netherlands

Sep 2021

Consumer health is expected to register healthy overall value growth in 2021. However, performance of consumer health products varies widely, with some products showing strong growth while others are expected to register a decline. The effects of…

USD 2,650
Country Report

Analgesics in the Netherlands

Sep 2021

Value sales of analgesics is expected to remain unchanged in 2021. While there was a huge surge in analgesics sales in 2020, as it was used to alleviate symptoms of COVID-19, now that fears around of the virus have abated somewhat, there is expected…

USD 990
Country Report

Wearable Electronics in the Netherlands

Sep 2021

During 2020, COVID-19 drove a significant acceleration in the rate of growth of retail volume sales of wearable electronics. While the healthy living trend predated the onset of COVID-19 in the Netherlands, the pandemic has served to increase…

USD 990
Country Briefing

Sustainability: The Netherlands

Sep 2021

The Netherlands shows a weak performance in the Sustainability Index, as the country remains dependent on fossil fuels and lags in renewable energy transition, while air and water pollution remain pressing issues for the population’s health. Although…

USD 250
Country Report

Portable Players in the Netherlands

Sep 2021

The pandemic drove a surge in retail volume sales of e-readers during 2020. Not only did many consumers have much more time to read due to lockdown measures, non-specialist retailers like bookshops were forced to closed for an extended period, and…

USD 990
Country Report

Mobile Phones in the Netherlands

Sep 2021

Retail volume sales of mobile phones will rise for the first time in five years during 2021. Consumers reduced their spending on smartphones during 2020, as they prioritised other devices like laptops, but the fact that they will be spending more…

USD 990
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