Netherlands

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

Country Report

Depilatories in the Netherlands

May 2022

Depilatories recorded a solid increase in current value sales in 2021 as more social events, travel and a return to working outside the home led to an increase in demand. Nevertheless, COVID-19 still had an impact with Dutch life not yet reaching…

USD 1,195
Country Report

Dishwashing in the Netherlands

Mar 2022

Dishwashing hugely benefitted from the pandemic in 2020, with double-digit value and volume growth. The picture was different in 2021, as with society opening up and people spending less time at home and consequently washing less dishes, value and…

USD 1,195
Country Report

Womenswear in the Netherlands

Feb 2022

The reopening of stores and the lifting of COVID-19 restrictions during the second quarter of 2021 helped fuel sales of womenswear. This alongside the country’s successful vaccination campaign ensured sales of womenswear returned to growth in 2021,…

USD 1,195
Country Report

PEST Analysis: The Netherlands

Jul 2022

Limited corruption and a strong rule of law have engendered solid levels of economic freedom in the Netherlands. Higher inflation is expected to negatively affect economic development in the short term, but unemployment is low as a result of a tight…

USD 300
Country Report

Vending in the Netherlands

Mar 2022

For a retail channel that was already generally declining in current value terms over the review period, vending was then further impacted by the COVID-19 pandemic in 2020, as consumers spent less time in public places where these sales normally take…

USD 1,195
Country Report

Retailing in the Netherlands

Mar 2022

Even though there have been closures of non-essential retailers and people have been locked down at times over the last two years, retailing in the Netherlands as a whole has performed well during the pandemic, in both 2020 and 2021. Many Dutch…

USD 2,450
Country Report

Discounters in the Netherlands

Mar 2022

Players in discounters are increasingly eager to show their unique value to customers, as their “lowest price” positioning is failing to boost discounters’ growth much beyond what modern grocery retailing overall is recording, if at all. For example,…

USD 1,195
Country Report

Sportswear in the Netherlands

Feb 2022

Sales of sportswear suffered in early 2021 with the Netherlands introducing another lockdown which resulted in the closure of stores and fitness centres. Despite this, the Dutch government was keen to encourage consumers of all ages to take part in…

USD 1,195
Country Report

Childrenswear in the Netherlands

Feb 2022

The Netherlands introduced another lockdown in early 2021 after a second wave of COVID-19 hit the country, with this having a negative impact on sales of childrenswear. However, the return to school and sport activities for children and the reopening…

USD 1,195
Country Report

Juice in the Netherlands

Jan 2022

Juice recorded modest growth in 2021, while on-trade juice sales recorded a strong uptick. Like many other categories the COVID-19 crisis had a catastrophic impact on on-trade juice sales and in 2021 on-trade sales recorded a strong increase as…

USD 1,195
Country Report

Tobacco in the Netherlands

Jul 2022

Sales of combustible tobacco products such as cigarettes, cigars, cigarillos and smoking tobacco continued to decline in 2021, along with the fall in the smoking population. This was mainly fuelled by fewer younger people smoking. The government has…

USD 2,450
Country Report

Spirits in the Netherlands

Jul 2022

The spirits category recorded a minor increase in total volume sales, boosted by a rebound in on-trade volume while the off-trade witnessed a decline in sales. Nevertheless, off-trade volumes remained significantly higher than pre-pandemic levels.…

USD 1,195
Country Report

Beer in the Netherlands

Jul 2022

Beer was heavily impacted by the COVID-19 pandemic and continued to struggle due to lockdown measures in 2021. In the second year of the pandemic, the on-trade was forced to close down for long periods of time with volume sales recording some…

USD 1,195
Country Report

Polishes in the Netherlands

Mar 2022

Polishes had been on a down trend over the review period, though the 2020 lockdowns gave polishes a reprieve. With people spending more time at home, they did more housework, including polishing, and volume growth increased. In 2021, with society…

USD 1,195
Country Report

Homeshopping in the Netherlands

Mar 2022

Homeshopping is an increasingly small retail channel in the Netherlands, generally made up of older consumers who grew up with homeshopping and/or are not comfortable using the internet, and who form the core target audience for homeshopping players.…

USD 1,195
Country Report

Hosiery in the Netherlands

Feb 2022

The lockdown in Q1 of 2021 contributed to a slow recovery in sales for hosiery as consumers were encouraged to stay inside, with the exception of being allowed to practice sports or to take walks outdoors. The lifting of restrictions during Q2 of…

USD 1,195
Country Report

Wine in the Netherlands

Jul 2022

Wine sales recorded a minor increase in volume in 2021, although there was plenty of activity among the various wine categories. Red wine witnessed a decline in total volume as consumers switched to other types of still wine. The sparkling wine…

USD 1,195
Country Report

Gardening in the Netherlands

May 2022

Retail value sales of gardening marginally declined in 2021 after dynamic double-digit growth in 2020. The lockdown in the first quarter of 2021 had a detrimental effect on sales as physical retailers were closed, while the reopening of outlets in…

USD 1,195
Country Report

Supermarkets in the Netherlands

Mar 2022

Supermarkets that offer more premium products and provide additional services, such as a deli counter, cooked meals or a liquor store, continue to perform well. This was boosted by the COVID-19 lockdown in the first quarter of 2021, when consumers…

USD 1,195
Country Report

Coffee in the Netherlands

Jan 2022

Off-trade coffee sales recorded a minor increase in 2021 after seeing extreme growth the year before. During the first half of 2021 lockdown measures drove the sales of coffee in the off-trade. In the second half of the year, schools reopened,…

USD 1,195
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