Belarus

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Toilet Care in Belarus

Feb 2022

Toilet care registered higher value growth in 2020 as the COVID-19 pandemic made consumers more hygiene aware. In terms of products, toilet liquids/foams was the strongest performer, as they are cheaper than other products and also consumers had more…

USD 1,195
Country Report

Juice in Belarus

Jan 2022

The sharp economic contraction in 2020 as a result of the pandemic continues to affect consumer spending. Although the Belarusian economy has seen a better-than-expected recovery in 2021, GDP is still well below pre-pandemic levels, and disposable…

USD 1,195
Country Report

Carbonates in Belarus

Jan 2022

In 2021, non-cola carbonates is set to see retail volume growth after years of consistent decline over the review period. This is a reflection of the impact of the pandemic on disposable incomes. Consumers are increasingly price sensitive as a result…

USD 1,195
Country Report

Laundry Care in Belarus

Feb 2022

In 2020, laundry care responded well to the COVID-19 pandemic. The main reason for this was due to the greater awareness of hygiene. Likewise, some stockpiling seen in March 2020 also benefited the performance overall. In 2021, laundry care will…

USD 1,195
Country Report

Home Insecticides in Belarus

Feb 2022

Home insecticides had an unexpected boost from COVID-19 and it was the best performing home care product in 2020, in terms of current value growth. Despite steep price rises, there was also double-digit volume growth. The reason for the unexpected…

USD 1,195
Country Report

Coffee in Belarus

Jan 2022

Sales of coffee in 2021 are being boosted by the gradual recovery of the foodservice sector. The Belarusian government took a comparatively light touch approach to managing COVID-19, but consumers were reluctant to use public places from fear of…

USD 1,195
Country Report

Home Care in Belarus

Feb 2022

Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides…

USD 2,750
Country Report

Bleach in Belarus

Feb 2022

Bleach benefitted significantly from the COVID-19 pandemic in 2020, as the need to disinfect all surface areas with a stringent disinfectant grew suddenly. With consumers increasingly price sensitive and concerned about COVID-19, many consumers…

USD 1,195
Country Report

RTD Coffee in Belarus

Jan 2022

RTD coffee was not present in Belarus in 2020. The product is not expected to emerge in the country over the forecast period.

USD 1,195
Country Report

Tea in Belarus

Jan 2022

The impact of the pandemic on disposable incomes has hit tea consumption habits hard in Belarus. Although the economy has performed better than expected in 2021, GDP is still set to be well below pre-pandemic levels, and employment has yet to fully…

USD 1,195
Country Report

Soft Drinks in Belarus

Jan 2022

COVID-19 continues to affect the sales of soft drinks in Belarus in 2021. Although the government has taken an extremely light touch approach to managing the pandemic, consumers are still acutely aware of the risks of infection. Many of them continue…

USD 2,450
Country Report

RTD Tea in Belarus

Jan 2022

Total volume sales of RTD tea remain in growth in 2021, helped on part by the strong return to growth of on-trade sales as a result of consumers returning to foodservice. However, growth is slowing, in line with trends that began in 2020. The main…

USD 1,195
Country Report

Energy Drinks in Belarus

Jan 2022

In 2020 and the first half of 2021 energy drinks saw strong volume growth with teenagers and children driving demand. The increasing availability of a portfolio of inexpensive products was key to this, and in real terms, prices have fallen. However,…

USD 1,195
Country Report

Concentrates in Belarus

Jan 2022

Powder concentrates have seen an increase in rates of volume sales growth in 2021, driven by the ongoing drop in levels of disposable income for most Belarusians. The economic impact of the pandemic has been hard-hitting, and most households are…

USD 1,195
Country Report

Bottled Water in Belarus

Jan 2022

Over the review period, bottled water sales in Belarus had become characterised by the continuous growth in value share of single-serve or small size bottled water packs. The pandemic has reversed this trend. In part, this is because the rise in…

USD 1,195
Country Report

Polishes in Belarus

Feb 2022

A slight increase in value sales and volume sales as consumers spend more time at home due to COVID-19 and consequently have more time to polish. In particular, furniture polish performed well, as consumers tried to keep surfaces clean to stop the…

USD 1,195
Country Report

Air Care in Belarus

Feb 2022

Air care was negatively impacted by COVID-19. While current values sales benefited, volumes sales were well down and were impacted by double-digit percentage price rises. Due to the financial repercussions of the pandemic, many consumers were…

USD 1,195
Country Report

Surface Care in Belarus

Feb 2022

Surface care responded well to the COVID-19 pandemic in 2020, with current value sales growing notably. The main reason for this was due to the sudden awareness of hygiene. Consumers wanted to ensure their homes were properly clean and disinfected,…

USD 1,195
Country Report

Dishwashing in Belarus

Feb 2022

COVID-19 hugely benefitted dishwashing in 2020. With people spending much more time at home in order to avoid exposure to COVID-19, much more dishes were washed. Likewise, automatic dishwashing volume sales were boosted by the growing penetration of…

USD 1,195
Country Report

Hot Drinks in Belarus

Jan 2022

COVID-19 continues to affect the sales of hot drinks in Belarus in 2021. Although the government has taken an extremely light touch approach to managing the pandemic, consumers are still acutely aware of the risks of infection. Many of them continue…

USD 2,450
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