Belarus

Economic recovery supported real GDP growth and rising disposable incomes in Belarus in 2019, which had a positive impact on the performance of packaged food. A second year of retail volume growth was seen, along with strong current value growth. ...

Baked goods continued to see slow but stable growth momentum in volume terms in 2019, along with stronger current value growth. Unpackaged baked goods, mainly consisting of products freshly baked and sold in large retail stores, recorded volume and ...

Volume sales of breakfast cereals increased for the third year in a row in 2019, with demand being fuelled by the improving economic situation and the health trend. Children’s breakfast cereals continued to account for the highest share of value ...

Processed meat and seafood in Belarus saw a static volume performance in 2019, although current value sales increased due to price rises and inflation. The expansion of the self-service space in modern retail stores supported the dominance and growth...

Processed fruit and vegetables continued to see slight retail volume growth and strong current value growth in 2019, due to the improving economic situation and stable consumer interest. Busy lifestyles and the wide variety and availability of ...

Rice, pasta and noodles continued to see stable retail volume growth and higher current value growth in 2019, thanks to the improving economic situation and traditional consumption habits. Rice and pasta remain important products in the diets of ...

Although sauces, dressings and condiments recorded a strong current value performance in 2019, only slight volume growth was seen. Overall volume growth was mainly negatively impacted by the volume decline seen in mayonnaise. Classic mayonnaise is ...

Soup in Belarus achieved only negligible retail volume growth in 2019. It is still seen as an unnecessary product by most local consumers, who prefer to cook soup at home from scratch. Thus, soup still receives little attention from manufacturers and...

Ready meals continued to see both retail volume and current value growth in 2019, as they are seen as a convenient meal option by busy consumers, and remain attractive to many local Belarusians. Many local consumers want to spend less time on meal ...

Despite current value growth, sweet spreads continued to face a volume decline in 2019. This was due to the significant decline in the consumption of jams and preserves, which was by far the largest category in 2019. These traditional products were ...

In 2019, edible oils in Belarus continued to achieve slight volume growth and strong current value growth, boosted by the strong performance of olive oil. Nevertheless, sunflower oil remained by far the biggest category within edible oils in 2019, ...

Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

Analgesics remains a large and, in value sales terms, growing consumer health category with a wide assortment. Analgesics in Belarus are frequently used by consumers of all ages due to growing stress, pollution and the desire to eliminate pain. Adult...

Cough, cold and allergy (hay fever) remedies continued to record dynamic retail value growth in 2019, driven by an increase in seasonal allergies, pollution and the prevalence of seasonal illnesses. The strongest retail value growth was recorded by ...

Dermatologicals continued to record retail value growth in 2019 largely due to inflation and a growing interest in personal appearance. Belarusians continued to demonstrate negative attitudes towards dermatological problems, whilst understanding that...

Dietary supplements remained undeveloped in Belarus in 2019, with below-inflation retail value growth and retail volume declines, due to the economising trend. Consumers are tending to purchase only necessary consumer health products – and dietary ...

Digestive remedies continued to record stable retail value growth in 2019. Population ageing, poorer diets due to low disposable incomes, more sedentary work and increasing stress levels all stimulated demand for digestive remedies. Busy lifestyles, ...

Herbal/traditional products continued to record stable above-inflation retail value growth in 2019 thanks to the wide product variety and availability. Consumers perceive these products positively as they are believed to have fewer side effects. ...

Consumer health in Belarus continued to record strong single-digit value growth in 2019, driven by the most dynamic categories, such as sports nutrition. Growing consumer-awareness, increasing gym membership and the healthy lifestyle trend resulted ...

In 2019, the category recorded single-digit retail value growth, driven by paediatric cough/cold remedies. The spread of seasonal illnesses supported the strong retail value growth of paediatric cough/cold remedies in Belarus in 2019. While remaining...