Belarus

Real GDP growth will contract steeply in 2020. Domestic activity will be affected by the Coronavirus (COVID-19) pandemic and politacal unrest, whilst exports will be limited by the slowdown in key trading partners due to the crisis. Donor aid is ...

Cider/perry remains an alcoholic drinks category at in incipient stage of development in Belarus and awareness of these products remains fairly limited. Specifically, younger consumers tend to pay far greater attention to cider/perry than middle-age ...

Although there was no official government-mandated lockdown imposed on the population of Belarus in response to the COVID-19 situation during the first half of 2020, the threat of contagion at the peak of the pandemic inspired many people to avoid ...

The steady development of the economy of Belarus in recent years has led to the emergence of a sizeable and affluent urban middle-class, many of whom are very interested in a wide range of different types of spirits outside of the traditionally ...

2019 saw beer in Belarus record moderate sales growth and this can be seen primarily as the result of the category’s high levels of maturity. Nevertheless, beer also faces stiff competition from other categories of alcoholic drinks, with the ...

The shift towards healthier lifestyles that has been seen in Belarus in recent years has had a positive influence on wine consumption. This is because increasingly health-aware Belarusians are tending to switch to alcoholic drinks options that are ...

Continued depopulation in Belarus in 2019-2040 will be led by natural decrease, as net migration remains positive but low. Ageing will hasten up to 2040, altering the consumer landscape and placing added pressure on state resources. Population in the...

The government-stipulated closed displays of tobacco products, along with excise tax hikes, and healthier lifestyles becoming more popular in general, were all negative factors for cigars, cigarillos and smoking tobacco in 2019. This followed on from...

Smoking prevalence continued to decline in Belarus in 2019. Healthier lifestyles are gaining popularity, especially among millennials and younger consumers who are not taking up smoking in the first place. Heated tobacco products (especially IQOS) ...

E-vapour products continued to attract mid- and low-income consumers in 2019, thanks to their affordable prices. Most consumers of e-vapour products are young people aged 18-30, who wish to quit smoking and are seeking healthier and more affordable ...

It is important to note that there is no quarantine in Belarus, as the effect of COVID-19 began to be felt in the middle of March 2020. There have been no discussions in the media in Belarus regarding tobacco consumption in relation to COVID-19....

Growing interest in appearance boosted sales of depilatories in 2019. Growth was helped by an improving economic situation and marginal growth in disposable incomes, which also boosted demand for pre- and post-shave categories. Professional waxing, ...

Oral hygiene standards continued to evolve in Belarus in 2019. Growing awareness of the importance of good oral hygiene encouraged Belarusians, especially younger generations and parents, to expand their oral care routines by purchasing ...

Sun care remained a small category in 2019 in current value sales. Most local consumers tended to limit their purchases of sun care products prior to going on holiday. Most did not use sun protection on a daily basis, with such products being ...

Mass beauty and personal care in Belarus benefited from a stable exchange rate, a sound economic performance and low inflation in 2019. As local women continued to pay greater attention to their appearance and sought to reduce the effects of ageing, ...

The Belarusian beauty and personal care market is likely to be severely impacted by COVID-19 in 2020 with fragrances, colour cosmetics, men’s grooming, sun care and premium beauty and personal care experiencing considerable contractions. Demand for ...

Local consumers became more conscious of the latest launches in skin care in 2019. More also wanted to better understand product ingredients and functionality thanks to social media and bloggers. It is therefore common practice for women to trial new...

Despite a stable economic performance and growth in disposable incomes in 2019, consumers remained price sensitive especially rural dwellers, with this consumer behaviour affecting the competitive landscape. Local retailers actively implemented price...

Consumers became increasingly aware of colour cosmetics thanks to social media, tutorial videos and make-up product reviews by beauty bloggers in 2019. The category also continued to be stimulated by a large number of new product developments in the ...

Growing hygiene standards amongst both urban and rural Belarusians continued to stimulate demand for deodorants in 2019. Sales were also boosted by the development of modern grocery retailing in the country, which made these products more accessible ...