Belarus

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belarus StatisticsConsumer Lifestyles in BelarusBelarus Country BriefingsFuture Demographics: Belarus in 2030

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    Away-From-Home Tissue and Hygiene in Belarus

    Jun 2019

    AFH tissue and hygiene in Belarus recorded double-digit current value growth in 2018. This growth was stimulated mainly by AFH tissue, due to the continuous decline in volume sales in AFH hygiene. The economising trend which persisted in Belarus in ...

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    Nappies/Diapers/Pants in Belarus

    Jun 2019

    In 2018, nappies/diapers/pants in Belarus recorded low single-digit volume growth and strong single-digit current value growth. The improving economic situation and slight growth in disposable incomes had a positive effect on growth. Value growth was...

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    Tissue and Hygiene in Belarus

    Jun 2019

    Tissue and hygiene in Belarus recorded slowing double-digit current value growth in 2018, which was stimulated mainly by growth in retail tissue. Toilet paper recorded the fastest current value growth in 2018, whilst retail adult incontinence ...

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    Retail Adult Incontinence in Belarus

    Jun 2019

    In 2018, retail adult incontinence recorded slight volume growth after several years of decline. This was thanks to the improving economic situation and the growing presence of adult incontinence products in the regions, due to the active development...

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    Retail Tissue in Belarus

    Jun 2019

    In 2018, retail tissue recorded single-digit volume growth and double-digit current value growth. This was mainly linked to the rising prices of raw materials. Despite slight growth in disposable incomes, local consumers did not switch their ...

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    Sanitary Protection in Belarus

    Jun 2019

    Sanitary protection in Belarus recorded a slight volume decline and single-digit current value growth in 2018. Value growth was stimulated by the improving economic situation and slight growth in disposable incomes. This boosted sales in less popular...

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    Wipes in Belarus

    Jun 2019

    In 2018, wipes in Belarus recorded low single-digit volume growth and strong single-digit current value growth, thanks to the improving economic situation and rising disposable incomes. The wide variety and availability of wipes also played an ...

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    Rx/Reimbursement Adult Incontinence in Belarus

    Jun 2019

    Beginning in 2012 as part of the social security programme in Belarus, the government began the reimbursement of adult incontinence products in the country. Compensation is for adults with a first group disability (unable to walk) and disabled ...

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    Baby and Child-Specific Products in Belarus

    Jun 2019

    In 2018, baby and child-specific products in Belarus recorded stable current value growth. This performance was mainly driven by baby and child-specific hair care and skin care due to the increasing assortment and activity of local companies. An ...

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    Bath and Shower in Belarus

    Jun 2019

    In 2018, bath and shower recorded strong single-digit current value growth, which was stimulated by several factors, including the continuous migration of the working population into cities with constant in-house water availability. Another factor ...

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    Colour Cosmetics in Belarus

    Jun 2019

    Colour cosmetics in Belarus in 2018 recorded slower current value growth compared to 2017. This was due to very strong promotional activity and the fading trend of intensive facial make-up. The fastest current value growth was recorded by both lip ...

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    Deodorants in Belarus

    Jun 2019

    Deodorants in Belarus recorded double-digit current value growth in 2018. Such growth was stimulated by increasing hygiene standards amongst both urban and rural Belarusians. Large modern retailers stimulated consumption of deodorants in the regions ...

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    Depilatories in Belarus

    Jun 2019

    Local women paid greater attention to their appearance towards the end of the review period, encouraged by an improving economic situation and marginal growth in disposable incomes. This resulted in stable current value growth in 2018. Professional ...

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    Fragrances in Belarus

    Jun 2019

    In 2018, fragrances in Belarus recorded stable current value growth, encouraged by an improving economic situation and growing disposable incomes. Local consumers, especially young urban citizens that pay greater attention to their appearance, use ...

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    Hair Care in Belarus

    Jun 2019

    Hair care in Belarus recorded double-digit current value growth in 2018. This performance was driven by developments within standard shampoos and colourants, while 2-in-1 products recorded the slowest current value growth. Consumers continued to pay ...

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    Mass Beauty and Personal Care in Belarus

    Jun 2019

    Mass beauty and personal care in Belarus recorded strong single-digit current value growth similar to the review period value CAGR. A stable exchange rate, sound economic performance and low inflation positively affected mass beauty and personal care...

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    Men's Grooming in Belarus

    Jun 2019

    Men’s grooming in Belarus recorded similar current strong growth in 2018 to 2017. This was mainly due to the persisting trend amongst men for sporting longer beards, which limited sales of men’s shaving, the largest category within men’s grooming. ...

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    Oral Care in Belarus

    Jun 2019

    Oral care in 2018 performed well, supported by an improving economic situation in Belarus. As a result, oral care recorded high current value growth. This was mainly stimulated by toothpaste and manual toothbrushes as they remained the most popular ...

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    Beauty and Personal Care in Belarus

    Jun 2019

    In 2018, beauty and personal care in Belarus recorded a similar performance to 2017 with strong single-digit current value growth. The fairly stable exchange rate, moderate level of inflation and growing disposable incomes positively affected value ...

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    Premium Beauty and Personal Care in Belarus

    Jun 2019

    A sound economic performance including low inflation, a stable exchange rate and growing disposable incomes positively impacted premium beauty and personal care sales, leading to double-digit current value growth. Premium colour cosmetics recorded ...

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