Belarus

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belarus StatisticsConsumer Lifestyles in BelarusBelarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Report

    Retail Tissue in Belarus

    Jun 2020

    Retail tissue in Belarus continued to register strong sales growth in 2019 as demand continued to increase despite population decline. Among the main factors behind the category’s ongoing strong performance are economic stability and the increasing ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Belarus

    Jun 2020

    Towards the end of the review period, many years of enhanced tourism promotional efforts on the part of the government and the country’s travel and tourism industry stakeholders started to pay dividends as Minsk began to emerge as a major city break ...

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    Country Report

    Country Report

    Wipes in Belarus

    Jun 2020

    Strong sales growth was seen in wipes during 2019 as the category continued to benefit from the emergence of a substantial base of affluent urban consumers who are interested in these products. Recent years have seen steady economic development and a...

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    Country Report

    Country Report

    Retail Adult Incontinence in Belarus

    Jun 2020

    Towards the end of the review period, local consumers become generally more familiar with urinary incontinence and the problems that this can cause to those experiencing it on a daily basis. This is part of the more open and liberal approach to these...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Belarus

    Jun 2020

    2019 saw significant negative volume growth in sales of nappies/diapers/pants. The category is being negatively affected by the significant declines being seen in the numbers of babies being born in Belarus, a long-term trend which accelerated ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Belarus

    Jun 2020

    Belarus has offered Rx/reimbursement adult incontinence products since 2012. This forms part of the government’s social security programme and focuses on compensating disabled people and the elderly for their expenditure on adult incontinence ...

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    Country Report

    Country Report

    Tissue and Hygiene in Belarus

    Jun 2020

    The impact of COVID-19 on the Belarusian tissue and hygiene industry in 2020 is likely to be most noticeable in away-from-home tissue and hygiene. Demand for AFH toilet paper and AFH paper towels slumped during the second quarter of the year as ...

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    Country Report

    Country Report

    Sanitary Protection in Belarus

    Jun 2020

    2019 saw sanitary protection in Belarus continue to experience very slow sales growth. The main reason is that demand for sanitary protection is being negatively affected by the country’s long-term population decline, which means that the numbers of ...

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    Country Profile

    Country Profile

    Belarus: Country Profile

    May 2020

    Real GDP growth will accelerate in 2020 . Household consumption is expected to be the most vigorous component of growth. However, if wages and pensions continue to head upwards in the run-up to the presidential election in August 2020, this increase ...

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    Country Briefing

    Country Briefing

    Sustainability: Belarus

    May 2020

    The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Country Briefing

    Country Briefing

    Households: Belarus

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Belarus

    Feb 2020

    In 2019, modern grocery retailers recorded healthy value growth as local consumers continued to appreciate the convenience service of these outlets, especially supermarkets and hypermarkets. Hypermarkets, however, witnessed a slowdown over the review...

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    Country Report

    Country Report

    Retailing in Belarus

    Feb 2020

    In 2019, growth in retailing in Belarus was positive, with particularly strong growth seen from mobile e-commerce, e-commerce and apparel and footwear specialist retailers. The overall growth in retailing was boosted by the solid economic performance...

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    Country Report

    Country Report

    E-Commerce in Belarus

    Feb 2020

    E-commerce in Belarus continued to register double-digit growth in 2019, as the number of players continued to increase, with consumers busy lifestyles having a positive impact on sales. It has become convenient for consumers to purchase goods from ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Belarus

    Feb 2020

    In 2019, apparel and footwear specialist retailers continued to record strong high double-digit growth thanks to a stable economic performance and growth in disposable incomes. As local consumers continue paying greater attention to convenience, the ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Belarus

    Feb 2020

    In 2019, traditional grocery retailers recorded steady growth. However, a large number of Belarusian regions continue to lack access to modern grocery retailers, as this channel mainly focuses its outlet coverage to large cities. Busy local consumers...

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    Country Report

    Country Report

    Mixed Retailers in Belarus

    Feb 2020

    In 2019, department stores remained the only kind of mixed retailers in Belarus. Department stores used to be popular during the Soviet era and was one of the most visited retailing outlet in the country. Their popularity continued during the review ...

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    Country Report

    Country Report

    Direct Selling in Belarus

    Feb 2020

    Direct selling in Belarus recorded positive value growth in 2019, thanks to a stable exchange rate, a good number of active direct sellers and a steady economic landscape. A fairly stable exchange rate positively influences direct selling sales as ...

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    Country Report

    Country Report

    Mobile E-Commerce in Belarus

    Feb 2020

    2019, saw increased sales of smartphones, driven by the wider assortments of phones available in the country, as well as the availability of instalment payments, making smartphones more affordable and appealing for consumers. Therefore, local ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Belarus

    Feb 2020

    In 2019, health and beauty specialist retailers continued to record double-digit value sales growth. The improving economic situation and stable exchange rate boosted the disposable incomes of local consumers over the review period, who in 2019, were...

    US$990
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