Belarus

Toilet care registered higher value growth in 2020 as the COVID-19 pandemic made consumers more hygiene aware. In terms of products, toilet liquids/foams was the strongest performer, as they are cheaper than other products and also consumers had more…

The sharp economic contraction in 2020 as a result of the pandemic continues to affect consumer spending. Although the Belarusian economy has seen a better-than-expected recovery in 2021, GDP is still well below pre-pandemic levels, and disposable…

In 2021, non-cola carbonates is set to see retail volume growth after years of consistent decline over the review period. This is a reflection of the impact of the pandemic on disposable incomes. Consumers are increasingly price sensitive as a result…

In 2020, laundry care responded well to the COVID-19 pandemic. The main reason for this was due to the greater awareness of hygiene. Likewise, some stockpiling seen in March 2020 also benefited the performance overall. In 2021, laundry care will…

Home insecticides had an unexpected boost from COVID-19 and it was the best performing home care product in 2020, in terms of current value growth. Despite steep price rises, there was also double-digit volume growth. The reason for the unexpected…

Sales of coffee in 2021 are being boosted by the gradual recovery of the foodservice sector. The Belarusian government took a comparatively light touch approach to managing COVID-19, but consumers were reluctant to use public places from fear of…

Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides…

Bleach benefitted significantly from the COVID-19 pandemic in 2020, as the need to disinfect all surface areas with a stringent disinfectant grew suddenly. With consumers increasingly price sensitive and concerned about COVID-19, many consumers…

RTD coffee was not present in Belarus in 2020. The product is not expected to emerge in the country over the forecast period.

The impact of the pandemic on disposable incomes has hit tea consumption habits hard in Belarus. Although the economy has performed better than expected in 2021, GDP is still set to be well below pre-pandemic levels, and employment has yet to fully…

COVID-19 continues to affect the sales of soft drinks in Belarus in 2021. Although the government has taken an extremely light touch approach to managing the pandemic, consumers are still acutely aware of the risks of infection. Many of them continue…

Total volume sales of RTD tea remain in growth in 2021, helped on part by the strong return to growth of on-trade sales as a result of consumers returning to foodservice. However, growth is slowing, in line with trends that began in 2020. The main…

In 2020 and the first half of 2021 energy drinks saw strong volume growth with teenagers and children driving demand. The increasing availability of a portfolio of inexpensive products was key to this, and in real terms, prices have fallen. However,…

Powder concentrates have seen an increase in rates of volume sales growth in 2021, driven by the ongoing drop in levels of disposable income for most Belarusians. The economic impact of the pandemic has been hard-hitting, and most households are…

Over the review period, bottled water sales in Belarus had become characterised by the continuous growth in value share of single-serve or small size bottled water packs. The pandemic has reversed this trend. In part, this is because the rise in…

A slight increase in value sales and volume sales as consumers spend more time at home due to COVID-19 and consequently have more time to polish. In particular, furniture polish performed well, as consumers tried to keep surfaces clean to stop the…

Air care was negatively impacted by COVID-19. While current values sales benefited, volumes sales were well down and were impacted by double-digit percentage price rises. Due to the financial repercussions of the pandemic, many consumers were…

Surface care responded well to the COVID-19 pandemic in 2020, with current value sales growing notably. The main reason for this was due to the sudden awareness of hygiene. Consumers wanted to ensure their homes were properly clean and disinfected,…

COVID-19 hugely benefitted dishwashing in 2020. With people spending much more time at home in order to avoid exposure to COVID-19, much more dishes were washed. Likewise, automatic dishwashing volume sales were boosted by the growing penetration of…

COVID-19 continues to affect the sales of hot drinks in Belarus in 2021. Although the government has taken an extremely light touch approach to managing the pandemic, consumers are still acutely aware of the risks of infection. Many of them continue…