Belarus
Belarus StatisticsConsumer Lifestyles in BelarusBelarus Country BriefingsFuture Demographics: Belarus in 2030
Country Report
Bottled Water in Belarus
Mar 2019
In 2018, bottled water in Belarus recorded solid single-digit volume growth thanks to increasing consumption among more health-conscious consumers. The main drivers of growth were still spring bottled water and flavoured bottled water. Still spring ...
Country Report
Carbonates in Belarus
Mar 2019
In 2018, carbonates in Belarus continued to record a decline in volume sales, largely due to the economising trend among mid- and low-income consumers. However, cola carbonates recorded positive volume growth thanks to these products’ general ongoing...
Country Report
Concentrates in Belarus
Mar 2019
Concentrates in Belarus continued to be entirely dominated in 2018 by powder concentrates, with kisel being the main type. In 2018, powder concentrates recorded a slowdown in volume growth, partly because kisel continued to be seen by many young ...
Country Report
Energy Drinks in Belarus
Mar 2019
In 2018, energy drinks continued to post steady volume growth, with sales supported by both a wide product range and availability. The category is being allocated more shelf space in modern retail outlets thanks to a widening product assortment. ...
Country Report
Juice in Belarus
Mar 2019
In 2018, juice continued to post a decline in volume sales. Juice is seen by many locals as a drink for children and so low- and mid-income consumers who were economising reduced their consumption, instead opting for less expensive soft drinks or ...
Country Report
Soft Drinks in Belarus
Mar 2019
Soft drinks in Belarus recorded single-digit off-trade volume growth in 2018 thanks to an increasing product range, wider availability, new launches and marketing and advertising support. Bottled water continued to be the major driver of volume sales...
Country Report
RTD Coffee in Belarus
Mar 2019
RTD coffee was not present in Belarus in 2018. The category is not expected to emerge in the country over the forecast period....
Country Report
RTD Tea in Belarus
Mar 2019
In 2018, RTD tea in Belarus continued to post relatively slow volume growth. Widespread product availability in modern retail outlets played an important role in supporting sales. In addition, sales were boosted by a wider range of products in terms ...
Country Report
Sports Drinks in Belarus
Mar 2019
Sports drinks were not available in Belarus in 2018. The category is not expected to emerge in the country over the forecast period....
Country Report
Coffee in Belarus
Mar 2019
Coffee in Belarus continued to see moderate double-digit volume growth in 2018, with demand being boosted by growing consumption of coffee and wide variety and availability in local retailers. The growing number of coffee shops and increasing ...
Country Report
Other Hot Drinks in Belarus
Mar 2019
Other hot drinks recorded slight volume growth in 2018, supported by the health and wellness trend, which is resulting in greater interest in caffeine-free hot drinks. Similar to the review period, the fastest volume growth was recorded within other ...
Country Report
Hot Drinks in Belarus
Mar 2019
Hot drinks in Belarus recorded high single-digit retail volume growth and double-digit retail value growth in 2018, with sales being stimulated by a dynamic increase in coffee consumption. Coffee and tea continue to be consumed daily by Belarussians ...
Country Report
Tea in Belarus
Mar 2019
Tea continued to record stable single-digit volume growth in 2018, with products in this area remaining an essential part of local consumers’ lives. In addition, tea is also widely available, offering a wide variety of products in modern retailers ...
Country Report
Air Care in Belarus
Feb 2019
Air care in Belarus recorded slight volume growth in 2018, after a volume decline in 2017, and single-digit current value growth. This growth was encouraged by the country’s sound economic performance. The stable exchange rate meant there was no ...
Country Report
Bleach in Belarus
Feb 2019
In 2018, bleach in Belarus continued to record a volume decline and single-digit current value growth. Unlike other home care products, bleach was negatively affected by the improving economic situation and rising disposable incomes. With more money ...
Country Report
Dishwashing in Belarus
Feb 2019
In 2018, dishwashing in Belarus recorded single-digit volume growth, which was higher than in 2017. Current value growth continued, but was not significantly higher compared with 2017, due to frequent discounts and promotions and growing interest in ...
Country Report
Home Insecticides in Belarus
Feb 2019
In 2018, home insecticides in Belarus saw stable volume and current value growth. Sales remained highly seasonal, with the highest sales occurring during the spring and summer. Volume growth was stimulated by the large number of flying insects in ...
Country Report
Laundry Care in Belarus
Feb 2019
In 2018, laundry care products remained very popular within home care in Belarus. Local consumers enjoyed a wide variety of products and brands, both local and foreign. Powder detergents continued to account for the largest volume and value share, ...
Country Report
Home Care in Belarus
Feb 2019
In 2018, Belarus recorded stronger growth in home care in volume and current value terms compared with 2017. This was stimulated by the improving economic situation and rising disposable incomes. The fairly stable exchange rate and inflation limited ...
Country Report
Polishes in Belarus
Feb 2019
In 2018, polishes in Belarus recorded slow volume growth. This was stimulated by shoe polish, which continued to account for the largest volume share. Current value growth was stimulated by the large number of foreign products widely present in ...
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