Evolution of Physical Space in Retail and Hospitality
Physical spaces have long faced an existential threat from the rise of e-commerce and digital platforms offering quicker, often more agile offerings for a Millennial-driven audience of digital-savvy consumers. The pandemic, however, accelerated this shift in a very short period of time. Many outlets across retail, foodservice and travel were closed as businesses went bankrupt and realised that many of the older models no longer had a future in a post-pandemic market. Consumers, meanwhile, became even more familiar with the digital offerings increasingly available.