In recent years, the global sustainability movement has propelled consumers to scrutinise every aspect of their purchasing decisions, particularly when it comes to the packaging of the products they purchase. However, once highly regarded sustainable solutions in packaging are now facing wavering consumer sentiment.
Sustainability continues to be an important long-term strategy for companies, accelerated by the COVID-19 pandemic driving purpose-driven initiatives globally. However, greater awareness has not necessarily resulted in action amongst consumers, especially in terms of their food choices. Only one in five consumers in Asia seek sustainably produced or raised products and one in four seek eco-friendliness.
Shoptalk Europe, held in Barcelona, stands as the premier retail conference in Europe, bringing together brands, retailers, and industry professionals to explore topics such as retail transformation, shifting consumer behaviour, and strategies to adapt to an ever-changing business landscape.
2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023. Against this bleak backdrop, the issue of climate change is more pressing than ever.
Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
The Earth Day 2023 theme underscores the significance of investing in our planet, emphasising the role that governments, businesses, and consumers must play in fostering a more sustainable economy. Immediate collaboration towards significant actions is needed to keep global warming below 1.5C. The private sector's essential magnitude and celerity give it the capability to steer the most significant changes. As a result, stakeholders expect businesses to take action on the issue.