Our Passport Consumers research database helps redirect assumptions and uncover new opportunities with global insights on consumer and demographic trends.
With intuitive navigation to millions of statistics and analysis on socio-demographic indicators, lifestyles, purchasing behaviours and opinions, Passport Consumers helps move your business forward with a stronger strategic direction.
Plan for target audience shifts
Map your mid-to-long term demographic evolution to anticipate the need for changes in strategic direction. Benchmark the most attractive countries and cities for growth by examining household and income environments.
Identify gaps in consumer preferences
Capture the voice of the consumer and examine traits across key consumer themes to inform your product positioning. Examine attitudes, opinions, values, habits and behaviours revealing emerging opportunities and future directions.
Build a complete household profile
Elevate your understanding of a country’s consumer landscape with insights on household makeup, possession of household durables and income and expenditure data across key categories.
Reach your consumers
Understand shopping habits, access to technology, how consumers get around, what they do in their spare time and social media habits to map the most effective ways to engage.
Macro data in context
Leverage insight from our global network of analysts and use their knowledge of the local market, fluency in the local language and access to the best research sources to help identify your next big opportunity.
Future demographic reports examine changing population structures
Consumer lifestyles reports identify factors influencing lifestyle choices, revealing who consumers are and what they do
Strategy briefings explore important themes and market factors influencing consumer behaviour and purchasing
See our full consumer category and country coverage