Home care in Cambodia demonstrated resilience in 2025, with retail value sales reaching KHR883 billion, representing a 3% growth. This growth was driven by rising incomes and urbanisation, which have boosted demand for premium and multifunctional products. Laundry care dominated in home care, accounting for a significant share of sales, while dishwashing saw dynamic growth driven by the increasing penetration of modern retail channels. Home care is expected to continue growing, driven by increas

In 2025, laundry care in Cambodia recorded a retail value of KHR522 billion, representing a decline of 4% compared to the previous year. Despite a resilient economy, inflation pushed mass-market consumers towards smaller packs, refills and private label products. On the other hand, wealthier buyers sought premium, liquid, fragrant and health-focused detergents. The urban population in Cambodia reached 7 million in 2025 and is expected to continue growing, influencing consumer behaviour and prefe

Dishwashing in Cambodia recorded retail volume sales of 33,300 tonnes in 2025, up 3% from 2024, and retail value sales of KHR240.6 billion, up 7% from 2024. Rising disposable incomes in urban areas have boosted demand for premium dishwashing products, with consumers prioritising health, wellness and convenience. The median disposable income per household in Cambodia was KHR21 million in 2025, indicating a steady increase in household income. Cambodian government initiatives also promoted eco-fri

In 2025, surface care in Cambodia experienced significant trends driven by changing consumer preferences. Retail value sales reached KHR18.5 billion in 2025, representing a 4% growth from the previous year. This growth was largely driven by the increasing popularity of multi-purpose cleaners among urban households. The median disposable income per household in Cambodia was KHR21 million in 2025, showing a steady increase from previous years. This rise in income, coupled with post-pandemic hygien

In 2025, toilet care in Cambodia continued to grow, driven by rising urban incomes and dual-income households boosting demand for premium products. Retail value sales reached KHR4.3 billion in 2025, representing a 5% growth. This growth is attributed to consumers increasingly favouring non-toxic and plant-based products, with brands emphasising reduced toxicity and natural ingredients seeing higher sales growth.

In 2025, polishes in Cambodia recorded a retail sales value of KHR8.5 billion, representing a 3% growth from the previous year. This growth can be attributed to the rising median disposable income per household, which reached KHR18.6 milliion in 2025. The increase in household income has enabled consumers to spend more on polishes and other home care products.

Air care in Cambodia recorded a retail value of KHR748 billion in 2025, representing a 4% growth from the previous year. This growth is notable given the economic context, where the median disposable income per household in Cambodia was KHR19 million in 2025, showing a steady increase from previous years. The urban population in Cambodia, which is a key driver for air care products, stood at 7 million in 2025, continuing its upward trend. Air care's performance is closely linked to the increasin

In 2025, home insecticides in Cambodia experienced growth driven by steady urbanisation and rising incomes, particularly in cities like Phnom Penh. Retail value sales reached KHR88.1 billion in 2025, representing 4% growth. This growth is attributed to consumers seeking more effective and branded insecticides as urbanisation increases and incomes rise.

Tissue and hygiene in Cambodia demonstrates stronger retail value growth than inflation and regional averages in 2025, supported by urbanisation, rising disposable incomes, and the rapid expansion of modern retail. This environment is highly attractive due to the increasing consumer base, projected gains in household spending, and robust growth in key categories such as menstrual care and retail adult incontinence. The most significant drivers is the shift in urban purchasing behaviour towards c

Menstrual care in Cambodia achieved robust retail volume growth of 5% in 2025, reaching 338 million units, with retail value sales up 7% to KHR88.5 billion. This performance reflects a stronger dynamic than the broader Asia Pacific average, underpinned by rising urban incomes, expanding modern retail, and shifting hygiene awareness post-pandemic. Affordability remains a defining influence on innovation in menstrual care, particularly in rural areas where low-cost pads such as 77777 continue to d

In 2025, nappies/diapers/pants in Cambodia showed strong retail volume growth, increasing by 7% to reach 48.5 million units, a pace well above the average for the Asia Pacific region and the global context. This robust performance was underpinned by the country’s demographic profile, with a population of over 5 million children aged 0-14, sustaining high baseline demand. However, inflationary pressures and the rising cost of living shape purchasing decisions, leading to rural and price-sensitive

Retail adult incontinence in Cambodia experienced robust expansion in 2025, with retail volume reaching 10.3 million units, up 13% from the previous year, and retail value climbing to KHR22.6 billion, a 13% increase. This strong double-digit growth is significantly above typical regional averages, reflecting both demographic shifts and rapidly evolving consumer preferences, particularly in urban centres such as Phnom Penh. Cambodia’s population aged 65 and above reached 1.1 million in 2025, high

Affordability was the single most defining factor in the performance of wipes in 2025, with price-sensitive households and food vendors shifting strongly towards lower-cost imported options from Vietnam and Malaysia. This change followed ongoing supply disruptions from Thailand, leading to an influx of cheaper antibacterial, baby, and multipurpose wipes, which intensified price competition.

Retail tissue in 2025 experienced robust volume growth, with retail volume rising by 6% to reach 10,800 tonnes. Retail value sales increased by 5% to KHR129 billion in the same year. Toilet paper was the largest contributor to retail tissue volume, reaching 6,200 tonnes and accounting for more than half of the total category volume. This expansion is underpinned by default choice for both home and small business needs. In contrast, facial tissues was the best-performing area, with retail value

In 2025, away-from-home tissue and hygiene in Cambodia recorded robust current value growth, with sales rising to KHR16 million, marking a 6% increase from 2024. This performance, while moderating from the double-digit gains of previous years, is supported by a sustained rise in urbanisation, rising disposable incomes, and a shift toward modern hygiene standards among both consumers and institutions.

Economic freedom is tainted by state involvement and relations with Thailand have worsened, but public finances are solid. Investment supports the economy and the collapse of a key economic sector has been prevented, but exposure to agriculture is sizeable. Population growth will fuel the consumer market and gender disparity is low, but a large displaced cohort is causing social pressures. Low internet use is impacting e-commerce and cybercrime is high, but 5G has finally been rolled out.

Bottled water continues to account for most volume sales, with sales being driven by concerns over tap water, particularly in rural areas. Carbonates are also popular, with reduced sugar variants making gains. However, RTD tea makes the most gains, as it is perceived as healthier. Consumers are increasingly health conscious and look for functional benefits, as well as lower sugar content. The outlook is positive over the forecast period, supported by a growing economy, but there are headwinds.

Coffee remains Cambodia’s most popular hot drink and there is also increasing demand for more premium offerings, as well as coffee with local provenance. However, tea and other hot drinks register higher growth, with offerings with functional benefits driving growth.

The recent clash between Cambodia and Thailand has contributed to a rise in nationalist sentiment among Cambodian consumers, encouraging a growing preference for locally produced products. Although Thai brands continue to dominate the staple foods market, this increasing shift toward homegrown alternatives signals a significant change in consumer behaviour, driven by a desire to support local economies and preserve cultural identity.

In 2025, the value sales of cooking ingredients and meals in Cambodia are set to rise, driven by a confluence of factors including sustained consumer demand for home cooking, adaptation to persistent food inflation, and a growing emphasis on healthier and more natural options. While consumers actively sought affordable choices and private label products gained traction, there has also been a notable shift towards healthier eating, with increasing suspicion of processed foods. Sustainability conc

Retail value sales of consumer health are set to rise in 2025 in Cambodia. Many Cambodian consumers are becoming more aware of the vital connection between their diet, lifestyle, and overall health. This growing consciousness is a key factor fuelling growth of consumer health sales. There is a noticeable shift towards seeking products that support overall wellbeing, with a stronger emphasis on prevention rather than just treating illnesses. This trend also reflects a rising interest in natural,

Cambodia has seen a rising demand for dairy products, driven by local economic growth and increasing urbanisation. Traditional dairy products like milk, yoghurt, and cheese remain dominant in 2025, but plant-based dairy including soy drinks and nut-based milk such as almond milk, are slowly becoming more popular, reflecting changing dietary preferences and health-conscious trends.

The report examines the economic landscape of Cambodia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2024, driven by exports, private consumption, government spending and investments. However, a global economic slowdown, increasing geopolitical tensions and economic fragmentation as well as tight financial conditions pose risks to the country’s economic outlook.

Snacks in Cambodia is projected to see strong growth in retail volume and current value sales in 2025, albeit slower than in 2024. Snacks is performing well in the market, supported by more positive economic indicators, rising product awareness, category advancement, urbanisation, retail development and a revival of tourism. Stronger GDP growth and lower inflation, compared with the 2022 peak, are boosting employment and consumer spending. Political stability also facilitates investments, suppor