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Three Trends Driving the US Women’s Underwear Market
Jitong Li
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
Cyber Monday Promotional Strategies for US Anti-ageing Products Amid Inflation Concerns
Jared Conway
With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.
Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?
Dorothy Calba
The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.
Rethinking Femcare Amid Holistic Wellness Movement
Liying Qian
Consumer expectations for holistic care are growing, and businesses are setting sights on new opportunities, accelerating industry convergence within women’s wellness. This article explores how this is unfolding in North America across five prominent industries—sanitary protection, adult incontinence, skin care, sexual health and gut health— and discusses opportunities and challenges ahead.
Analysing Lipstick Prices and Claims to Track Competition and Opportunities
Kayla Villena
Demand for lipstick in the US has improved as COVID-19 mask restriction requirements and lockdowns have relaxed. Demand is growing as consumers look to refresh their existing lip inventory after an extended period of limited use. Using Via, Euromonitor's e-commerce tracking tool, online prices, product availability and brands can be easily tracked and compared.
US Pet Care and the Future of Premiumisation
Anne Scott Livingston
The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.