North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

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Article

Canada’s “Associate EU Member” Status Won’t Immediately Remove the Real Barriers to Canada-EU Trade

30 Sep 26

Closer Canada-EU ties will not transform trade overnight, as regulatory differences, logistics costs and deep US supply-chain integration remain significant barriers. However, Canada’s push to diversify exports and new tariffs on US goods are creating selective opportunities for EU suppliers and Canadian exporters, particularly where CETA provides tariff advantages and businesses can meet certification and margin requirements.

Euromonitor International

Euromonitor International

Article

World Cup Lessons for US Travel and Mega-Events

30 Sep 26

With the FIFA World Cup now firmly on the scoreboard, organisers and host cities alike are reflecting on the tournament’s tourism impact. The results reveal more than just the power of a singular football tournament, providing important insight into the state of the US tourism market and the power of mega-events to drive meaningful tourism impact.

Dorothy Calba

Dorothy Calba

Article

Reflections from World Perfumery Congress 2026

14 Jul 26

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Kayla Villena

Kayla Villena

Article

Top Foodservice Trends from the National Restaurant Show

25 Jun 26

The faithful return of the 2026 National Restaurant Association (NRA) Show to Chicago’s McCormick Place shows operators, suppliers, and industry experts meeting to discuss the current and future state of US foodservice. One might expect the event to be a post-mortem of a difficult 2025, but the trends and numbers for the year speak to a soft success.

Nik Allen

Nik Allen

Article

NRA 2026: Taste and Health Claims Proliferate but Value Remains Key

23 Jun 26

Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.

Benjamin Bahena

Benjamin Bahena

Article

Finovate Shows how AI and Technology are Growing Financial Services

19 Jun 26

Early in May, regional and international financial institutions met in San Diego to discuss the impact of AI, regulation, and innovation in financial services and the impact they will have in the US over the coming years. Euromonitor International was in attendance and moderated a panel discussion on embedded lending and its potential to 2030.

Euromonitor International

Euromonitor International