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Soft Drinks in the Americas: How Gen Z is Investing in Health
Rodrigo Mattos
As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.
Skinification and the Influence of TikTok in The US
Olivia Stelmaszczyk
Skinification is rapidly spreading across beauty and personal care. Euromonitor International explores the US consumer interest in skinification supported by self-care trends, highlighting future opportunities for players.
Vulnerabilities in the US Baby Formula Market Post-2022
Melanie Torres Cabrera
As the baby food market continues to grapple with challenges in birth rates and overall consumer mistrust, the 2022 formula shortages highlighted deeper underlying problems. As the market emerges into a recovery period, we may ask, what did we learn? An even more telling story lies then in analysing how the market has since adapted to prevent future similar cases.
Electric Toothbrushes Connect US Consumers to Oral Care Ecosystems
Caro Bush
Channeling multifunctionality and digital consumer education, electric toothbrushes catalyse oral care’s holistic development in the beauty space and bring the traditionally offline industry to online platforms.
Direct Selling in North America: Adapting to Changing Consumer Behaviour in the Beauty and Personal Care Industry
Olivia Stelmaszczyk
While direct selling comprises a small proportion of beauty and personal care sales in North America, (less than 10% in 2022), the pandemic has brought new challenges and opportunities for players. Euromonitor International takes a closer look at how direct selling in North America has evolved since the emergence of COVID-19, highlighting strategies beauty players are undertaking to secure future success.
Recession Risks: The Global Impact of a US Hard Landing Scenario
Maxim Hofer
With the US having the largest economy in the world, a hard landing of the US economy will have widespread spill-over effects globally. Since the pandemic and the war in Ukraine, the US economy has faced exceptional circumstances that give rise to the risk of a recession. The prospects of a hard landing have increased substantially this year as persistent inflation and low unemployment could prompt an even more restrictive monetary policy than previously expected. Meanwhile, a sudden turmoil in the banking sector has added another layer of risk and uncertainty.