North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

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Top Foodservice Trends from the National Restaurant Show

25 Jun 26

The faithful return of the 2026 National Restaurant Association (NRA) Show to Chicago’s McCormick Place shows operators, suppliers, and industry experts meeting to discuss the current and future state of US foodservice. One might expect the event to be a post-mortem of a difficult 2025, but the trends and numbers for the year speak to a soft success.

Nik Allen

Nik Allen

Article

NRA 2026: Taste and Health Claims Proliferate but Value Remains Key

23 Jun 26

Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.

Benjamin Bahena

Benjamin Bahena

Article

Finovate Shows how AI and Technology are Growing Financial Services

19 Jun 26

Early in May, regional and international financial institutions met in San Diego to discuss the impact of AI, regulation, and innovation in financial services and the impact they will have in the US over the coming years. Euromonitor International was in attendance and moderated a panel discussion on embedded lending and its potential to 2030.

Kendrick Sands

Kendrick Sands

Article

The World Cup and US Tourism: Opportunity Despite Headwinds

1 Jun 26

The World Cup is expected to bring a huge boost in tourism spending to host countries across North America. This will represent a significant rebound after political uncertainty drove tourism declines, especially in the US, in 2025. Sports tourism is a significant value driver, and there are critical opportunities around the World Cup.

Stephen Dutton

Stephen Dutton

Article

Drinks at the National Restaurant Association Show - Key Takeaways

29 May 26

Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.

Ryan Tuttle

Ryan Tuttle

Article

World Cup Effects on Consumer Foodservice in Mexico and the US

11 May 26

As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.

Benjamin Bahena

Benjamin Bahena