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North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

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Article

Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?

Dorothy Calba

Dorothy Calba

5 Oct 22

The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.

Article

Rethinking Femcare Amid Holistic Wellness Movement

Liying Qian

Liying Qian

30 Sep 22

Consumer expectations for holistic care are growing, and businesses are setting sights on new opportunities, accelerating industry convergence within women’s wellness. This article explores how this is unfolding in North America across five prominent industries—sanitary protection, adult incontinence, skin care, sexual health and gut health— and discusses opportunities and challenges ahead.

Article

Analysing Lipstick Prices and Claims to Track Competition and Opportunities

Kayla Villena

Kayla Villena

19 Sep 22

Demand for lipstick in the US has improved as COVID-19 mask restriction requirements and lockdowns have relaxed. Demand is growing as consumers look to refresh their existing lip inventory after an extended period of limited use. Using Via, Euromonitor's e-commerce tracking tool, online prices, product availability and brands can be easily tracked and compared.

Article

US Pet Care and the Future of Premiumisation

Anne Scott Livingston

Anne Scott Livingston

6 Sep 22

The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.

Article

Innovation in US Grocery Retail to Meet Millennials and Gen Z on their Terms

Anna Nelson

Anna Nelson

16 Aug 22

The role of the store has been challenged by consumers in both the physical and digital space, becoming destinations for discovery, inspiration, and experiences. Convenience, premiumisation and experience more are central to purchasing decisions for Generation Z and Millennials, with their willingness to browse in stores without immediate purchases and focus on spending that aligns with their values and needs most.

Article

Cannabis in North America: Ease of Access and Format Diversity Drive Adult Use

Devan Conness

Devan Conness

4 Jul 22

The US and Canada are arguably the most important markets in cannabis. Knowing each regions' regulatory, attitudinal, and market developments towards medical and recreational cannabis is critical to finding opportunity and understanding the future of one of the most exciting, high-growth industries. This article highlights key trends for the US and Canada drawn from Euromonitor's comprehensive cannabis reports that cover each market.