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North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

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Article

Three Trends Driving the US Women’s Underwear Market

Jitong Li

Jitong Li

10 Jan 23

The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.

Article

Cyber Monday Promotional Strategies for US Anti-ageing Products Amid Inflation Concerns

Jared Conway

Jared Conway

19 Dec 22

With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.

Article

Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?

Dorothy Calba

Dorothy Calba

5 Oct 22

The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.

Article

Rethinking Femcare Amid Holistic Wellness Movement

Liying Qian

Liying Qian

30 Sep 22

Consumer expectations for holistic care are growing, and businesses are setting sights on new opportunities, accelerating industry convergence within women’s wellness. This article explores how this is unfolding in North America across five prominent industries—sanitary protection, adult incontinence, skin care, sexual health and gut health— and discusses opportunities and challenges ahead.

Article

Analysing Lipstick Prices and Claims to Track Competition and Opportunities

Kayla Villena

Kayla Villena

19 Sep 22

Demand for lipstick in the US has improved as COVID-19 mask restriction requirements and lockdowns have relaxed. Demand is growing as consumers look to refresh their existing lip inventory after an extended period of limited use. Using Via, Euromonitor's e-commerce tracking tool, online prices, product availability and brands can be easily tracked and compared.

Article

US Pet Care and the Future of Premiumisation

Anne Scott Livingston

Anne Scott Livingston

6 Sep 22

The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.