North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

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Article

Prime Days 2026 Signal Saturation in the US Though Many Brands Gain

2 Oct 26

This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.

Leah Boston

Leah Boston

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

2 Oct 26

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Benjamin Bahena

Benjamin Bahena

Article

Canada’s “Associate EU Member” Status Won’t Immediately Remove the Real Barriers to Canada-EU Trade

30 Sep 26

Closer Canada-EU ties will not transform trade overnight, as regulatory differences, logistics costs and deep US supply-chain integration remain significant barriers. However, Canada’s push to diversify exports and new tariffs on US goods are creating selective opportunities for EU suppliers and Canadian exporters, particularly where CETA provides tariff advantages and businesses can meet certification and margin requirements.

Aiste Bijune

Aiste Bijune

Article

World Cup Lessons for US Travel and Mega-Events

30 Sep 26

With the FIFA World Cup now firmly on the scoreboard, organisers and host cities alike are reflecting on the tournament’s tourism impact. The results reveal more than just the power of a singular football tournament, providing important insight into the state of the US tourism market and the power of mega-events to drive meaningful tourism impact.

Dorothy Calba

Dorothy Calba

Article

Reflections from World Perfumery Congress 2026

14 Jul 26

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Kayla Villena

Kayla Villena

Article

Top Foodservice Trends from the National Restaurant Show

25 Jun 26

The faithful return of the 2026 National Restaurant Association (NRA) Show to Chicago’s McCormick Place shows operators, suppliers, and industry experts meeting to discuss the current and future state of US foodservice. One might expect the event to be a post-mortem of a difficult 2025, but the trends and numbers for the year speak to a soft success.

Nik Allen

Nik Allen