North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

Latest Content

Article

Rising Prices and Changing Consumer Habits: The Impact on Grocers in Canada

Matt Godinsky

Matt Godinsky

6 Jan 22

Supply chain issues and inflation are affecting both how Canadian consumers shop for groceries, and the outlook for Canadian grocers. Inflation is having a disproportionate effect on those living near the poverty level, leading to greater deal-seeking among consumers. The negative influences of inflationary pressures and supply chain issues are likely to persist well into 2022.

Article

How the Chinese Fast Fashion Brand Shein is Conquering the US Market

Jitong Li

Jitong Li

13 Dec 21

When most US fashion companies were caught off guard by the impact of the Coronavirus pandemic, the Chinese ultra-fast fashion giant Shein was conquering the US market with sustained sales growth. Shein has won over Gen Z consumers with its competitive advantages in product price, fast delivery, influencer marketing strategy, and DTC model.

Article

Tracking Price Increases in Hygiene Products and Companies in the US Compared to Inflation

Jared Conway

Jared Conway

8 Dec 21

Companies around the world are struggling with price increases due to disruptions in local and global supply chains. It is critical for companies to stay aware of changing online prices and understand how competitors' products are faring.

Article

A Slow Burn: Strategies to Get Ahead in the US Colour Cosmetics Market

Kayla Villena

Kayla Villena

2 Dec 21

Despite renewed enthusiasm for make-up in 2021 after a dismal 2020, an elongated recovery of the US colour cosmetics market is expected, as consumer behaviour and spending shifts evolve. Euromonitor highlights opportunities in colour cosmetics, such as digitalisation and personalisation, and addresses future challenges.

Article

Major League Soccer and Liga MX: A Partnership for Growth

Dorothy Calba

Dorothy Calba

17 Nov 21

Recently, Major League Soccer (MLS) and Liga MX hosted their first joint All-Star game, another significant step in the progressing partnership between the two leagues.

Podcast

The Rise of Digital Resale in North America

Euromonitor International

Euromonitor International

5 Nov 21

While the resale market has existed for decades, it is currently booming thanks to the changing needs and values of consumers, especially Millennial and Gen Z consumers.