Your spot for the top consumer trends
Do you know what consumers really want? Are you fully prepared to deliver on customer needs? It's time to uncover their true behaviours and transform your marketing strategies. Our global consumer trends report will become your go-to resource for the year. But don't take our word for it, scroll down to check it out for yourself!
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Customers are your lifeline, and their demands never stop evolving
You need to know what consumers really want. That’s why we create this report.
Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2023.
2023 consumer trends at a glance
Top Three Global Consumer Trends in Sub-Saharan Africa
Anje du Plessis
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.
ポジショニング戦略を改善するためには
Jared Conway
ポジショニング戦略は、製品の成功を左右する。ポジショニングによって製品に対する消費者の認識、市場における立ち位置も変わり、他社ブランドとの差別化にもつながる。 Eコマースの台頭により購買の選択肢が無限に広がった結果、消費者の注目と消費を無数の競合他社と奪い合うことは避けられない。このことから、特にオンライン市場では、プロダクトマーケティングがより重要な意味を持つようになった。
A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
See how our consumer trends evolved over the years
Top 10 Global Consumer Trends 2022
Alison Angus
Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.
Las 10 principales tendencias globales de consumo para 2022
Alison Angus
Las empresas deben evolucionar tan rápido como cambia el comportamiento de los consumidores. Sé el primero en poner en acción las tendencias de 2022.
10 Principais Tendências Globais de Consumo 2022
Alison Angus
Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.