Your spot for the top consumer trends

Do you know what consumers really want? Are you fully prepared to deliver on customer needs? It's time to uncover their true behaviours and transform your marketing strategies. Our global consumer trends report will become your go-to resource for the year. But don't take our word for it, scroll down to check it out for yourself!

 
 

10 consumer trends that help you...

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Create innovative products

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Improve the shopping journey

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Find new business ventures

Ready to act on these trends?

 

Customers are your lifeline, and their demands never stop evolving

You need to know what consumers really want. That’s why we create this report.  

Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2023. 

2023 consumer trends at a glance

Article

Top Consumer Trends That Will Change Retail In The Year Ahead

Michelle Evans

Michelle Evans

7 Feb 23

Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.

Article

生活費危機の中における消費者トレンドと行動変容

An Hodgson

An Hodgson

3 Feb 23

生活費危機は、消費者行動に大きな影響を与えている。消費者は生活水準を維持するのに苦労しており、多くの人々においては、基本的なニーズを満たすことで精一杯だ。 2023年の世界の消費者トレンドTOP10のうち、「切り詰める消費者」と「エコで経済的」の2トレンドは、生活費危機がもたらした直接的な結果だといえる。

Article

2023全球十大消费者趋势有哪些?

Alison Angus

Alison Angus

2 Feb 23

消费者的复杂度远超你我的想象。消费者的行为维度多变,有时甚至自相矛盾,他们的意图和做法并非始终保持一致,对事物的喜好也不长久。因此,欧睿每年都会推出重磅报告《全球十大消费者趋势》,帮助企业及时理解行为变化和潜在动机,以此调整战略。

See how our consumer trends evolved over the years

White Paper

Top 10 Global Consumer Trends 2022

Alison Angus

Alison Angus

19 Nov 21

Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.

White Paper

Las 10 principales tendencias globales de consumo para 2022

Alison Angus

Alison Angus

22 Nov 21

Las empresas deben evolucionar tan rápido como cambia el comportamiento de los consumidores. Sé el primero en poner en acción las tendencias de 2022. 

White Paper

10 Principais Tendências Globais de Consumo 2022

Alison Angus

Alison Angus

23 Nov 21

Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.