Your spot for the top consumer trends

Do you know what consumers really want? Are you fully prepared to deliver on customer needs? It's time to uncover their true behaviours and transform your marketing strategies. Our global consumer trends report will become your go-to resource for the year. But don't take our word for it, scroll down to check it out for yourself!

 
 

Related Resources

Trend Analysis: A Formula to Guide Innovation

Euromonitor International 26 April 2023

Global Consumer Trends in Asia Pacific 2023

Euromonitor International 13 April 2023

10 consumer trends that help you...

iconGCT23_innovate1.svg

Create and position products

iconsGCT23_shop1.svg

Improve the shopping journey

iconsGCT23_create1.svg

Find new business ventures

Ready to act on these trends?

 

Customers are your lifeline, and their demands never stop evolving

You need to know what consumers really want. That’s why we create this report.  

Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2023. 

2023 consumer trends at a glance

Article

Top Three Global Consumer Trends in Sub-Saharan Africa

Anje du Plessis

Anje du Plessis

5 May 23

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.

Article

ポジショニング戦略を改善するためには

Jared Conway

Jared Conway

19 Apr 23

ポジショニング戦略は、製品の成功を左右する。ポジショニングによって製品に対する消費者の認識、市場における立ち位置も変わり、他社ブランドとの差別化にもつながる。 Eコマースの台頭により購買の選択肢が無限に広がった結果、消費者の注目と消費を無数の競合他社と奪い合うことは避けられない。このことから、特にオンライン市場では、プロダクトマーケティングがより重要な意味を持つようになった。

Article

A Guide to Refine Your Positioning Strategy

Jared Conway

Jared Conway

22 Mar 23

Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.

See how our consumer trends evolved over the years

White Paper

Top 10 Global Consumer Trends 2022

Alison Angus

Alison Angus

19 Nov 21

Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.

White Paper

Las 10 principales tendencias globales de consumo para 2022

Alison Angus

Alison Angus

22 Nov 21

Las empresas deben evolucionar tan rápido como cambia el comportamiento de los consumidores. Sé el primero en poner en acción las tendencias de 2022. 

White Paper

10 Principais Tendências Globais de Consumo 2022

Alison Angus

Alison Angus

23 Nov 21

Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.