Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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How to Apply Megatrends to Your Strategy

Alison Angus

Alison Angus

7 Jun 23

When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.

Article

Holistic Nutrition Trends Boost Demand for Personalisation

Simona Bernatonyte

Simona Bernatonyte

2 Jun 23

Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health encourages businesses to create more granular tech solutions.

Article

10 Megatrends to Watch

Alison Angus

Alison Angus

23 May 23

You need to know which megatrends impact your brand and sector. Here’s a quick look at the 10 megatrends to watch over the next two decades.

Article

Introducing the Personalisation Megatrend

Matthew Oster

Matthew Oster

10 May 23

As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings lest risk being left behind. As tech advances, industries are rushing headlong into the new market for personalisation, in some cases without understanding the motivations of the clients they are trying to satisfy. Euromonitor’s megatrends series will examine these Personalisation Seekers to determine where this concept is heading and who will drive demand moving forward.

Video

Why Megatrends Matter for Business

Isabella Milne

Isabella Milne

8 May 23

What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.

Assessment

Trend Analysis: A Formula to Guide Innovation

Euromonitor International

Euromonitor International

26 Apr 23

Don't fall for hype. Find the right trends for your business with our workbook. Your next big idea could be a few clicks away.

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