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Three Green Tech Innovation Strategies to Rebuild the Travel and Tourism Business Model
Caroline Bremner
Travel and tourism is at the epicentre of highly disruptive technological, social, political and environmental trends. The most interesting area of travel is where technology intersects with the climate emergency, giving rise to green tech innovation.
Tracking Sustainability Claims: Where to Play and How to Win
Maria Coronado Robles
Understanding how to connect and resonate with consumers and where to play and how to win in markets where the shift from traditional to sustainable purchases is occurring, is key to capitalising on future growth opportunities while contributing to sustainable development.
Understanding Sustainable Living Through Product Claims
Maria Coronado Robles
As consumers and businesses pay more attention to social and environmental issues, product claims are becoming increasingly important for brands to communicate sustainability. In this webinar, we track sustainability claims across 40 countries and over 30,000 brands, assessing their popularity and growth as well the impact on consumer engagement and satisfaction.
Quantifying Megatrends: Building Future Strategies with Confidence
Alison Angus
In this session, our panel will discuss which trends businesses need to prioritise during their recovery phase and how megatrends data can be applied to business operations and strategies.
What Do Global Consumer Trends Tell Us About Consumer Trends Over Time?
Alison Angus
Euromonitor International has an established framework through which we evaluate both long-term megatrends and the annual global consumer trends which influence business in the year ahead. These trends show how consumer values and purchasing decisions are shifting, and the impact these have on industries, categories and new product development.
Personalised Beauty: How Brands Can Offer Relevance, Add Value and Retain Customers
Mylan Nguyen
Some aspects of beauty personalisation, such as in-store consultations, have suffered during the pandemic. In contrast, personalised beauty that can offer an at-home experience, while pairing solutions with virtual consultations with professionals, have thrived. The growing interest in beauty personalisation, supported by improvements in technology and data collection, has led to a plethora of new products and services, with a transformative impact on how brands operate, retain customers, and drive value.