Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Latest Content

Podcast

Experience More In The Next Normal

Caroline Bremner

Caroline Bremner

13 Sep 21

In this podcast, we take a fresh look at the Experience More megatrend, where real life experiences were put on hold during lockdown, driving consumers online for socialising, shopping and entertainment. Consumers continue to seek enhanced products, using tech like AI or AR for greater personalisation and immersion. The pandemic shone a light on inequalities as seen by Black Lives Matter and the climate emergency, where now consumers expect brands to walk the walk when it comes to their values.

Article

Current and Future Drivers of Asia Pacific Consumer Markets

Han Hu

Han Hu

1 Sep 21

Understanding consumer values is critical in today’s consumer-centric world, more now than ever, as Coronavirus (COVID-19) has upended many traditional habits. Euromonitor identifies Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier, and Search for Experiences as the top five trends that are transforming consumer behaviour in Asia Pacific in the world beyond the pandemic.

Article

Megatrends: Quantifying Shifting Market Frontiers

Indre Cesniene

Indre Cesniene

31 Aug 21

In April 2021, Euromonitor ran a webinar: Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces. This discussed discussed our new tool for quantifying megatrends, and shared the methodology behind both data and key findings. Shifting Market Frontiers is a key megatrend identified by Euromonitor International’s network of industry, country, economic and consumer experts as likely to have the furthest-reaching impact on industries and consumers in the future.

Article

Quantifying Megatrends: Premiumisation

Michael Schaefer

Michael Schaefer

22 Jul 21

In April 2021, Euromonitor ran a webinar Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces, which discussed Euromonitor’s new tool for quantifying megatrends, and shared the methodology behind the data and the key findings.…

White Paper

Using Retail Tech Innovation to Enhance the Customer Experience

Euromonitor International

Euromonitor International

29 Jun 21

73% of retail professionals said the crisis accelerated some, if not all, of their tech-related investments, putting pressure on them to innovate faster to stay relevant and profitable. In collaboration with the National Retail Federation (NRF), this white paper explores…

Article

Megatrends: Quantifying Shopping Reinvented

Maria Bogdanova

Maria Bogdanova

24 Jun 21

In April 2021, Euromonitor ran a webinar Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces, which discussed Euromonitor’s new tool for quantifying megatrends, and shared the methodology behind the data and the key findings. This…

Find Related Reports Instantly Select immediately available research and reports from this Industry to help answer vital questions Learn More