Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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Article

Three Green Tech Innovation Strategies to Rebuild the Travel and Tourism Business Model

Caroline Bremner

Caroline Bremner

1 Dec 21

Travel and tourism is at the epicentre of highly disruptive technological, social, political and environmental trends. The most interesting area of travel is where technology intersects with the climate emergency, giving rise to green tech innovation.

Article

Tracking Sustainability Claims: Where to Play and How to Win

Maria Coronado Robles

Maria Coronado Robles

23 Nov 21

Understanding how to connect and resonate with consumers and where to play and how to win in markets where the shift from traditional to sustainable purchases is occurring, is key to capitalising on future growth opportunities while contributing to sustainable development.

Webinar

Understanding Sustainable Living Through Product Claims

Maria Coronado Robles

Maria Coronado Robles

15 Nov 21 | UTC Time: 04:00 PM

As consumers and businesses pay more attention to social and environmental issues, product claims are becoming increasingly important for brands to communicate sustainability. In this webinar, we track sustainability claims across 40 countries and over 30,000 brands, assessing their popularity and growth as well the impact on consumer engagement and satisfaction.

Webinar

Quantifying Megatrends: Building Future Strategies with Confidence

Alison Angus

Alison Angus

23 Nov 21 | GMT: 09:00 AM

In this session, our panel will discuss which trends businesses need to prioritise during their recovery phase and how megatrends data can be applied to business operations and strategies.

Article

What Do Global Consumer Trends Tell Us About Consumer Trends Over Time?

Alison Angus

Alison Angus

29 Oct 21

Euromonitor International has an established framework through which we evaluate both long-term megatrends and the annual global consumer trends which influence business in the year ahead. These trends show how consumer values and purchasing decisions are shifting, and the impact these have on industries, categories and new product development.

Article

Personalised Beauty: How Brands Can Offer Relevance, Add Value and Retain Customers

Mylan Nguyen

Mylan Nguyen

27 Oct 21

Some aspects of beauty personalisation, such as in-store consultations, have suffered during the pandemic. In contrast, personalised beauty that can offer an at-home experience, while pairing solutions with virtual consultations with professionals, have thrived. The growing interest in beauty personalisation, supported by improvements in technology and data collection, has led to a plethora of new products and services, with a transformative impact on how brands operate, retain customers, and drive value.

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