一个新的全球影响力板块正在形成。随着经济发展、收入提高、消费增长和数字化的普及,亚洲的新兴和发展中城市将成为消费热点。受益于快速增长的中产阶级,北京、上海、马尼拉和班加罗尔等多个大城市未来预计会挑战现有的发达国家城市地位。
With dramatic displays of augmented reality, 3D printing and immersive experiences, the first mega event in the Arab world is a harbinger of the technologies that could transform the future of retailing.
Global middle class consumers are increasingly shifting away from conspicuous and wasteful consumption towards more selective and conscious spending, in a megatrend we at Euromonitor International called the Middle Class Reset. This shift in the middle class mindset and their consumption choices will be long-term and will contribute to shaping the global consumer market of the future.
Spending on wellness-aligned categories – from healthy nutrition and supplementation, to adoption of smart wearables and penetration of sleeping aids, continues to increase in APAC, offering great opportunities for businesses competing in the region.
Personalisation is one of Euromonitor's Megatrends - this article highlights how personalisation is playing out in vitamins and dietary supplements.