Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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Article

Innovation in US Grocery Retail to Meet Millennials and Gen Z on their Terms

Anna Nelson

Anna Nelson

16 Aug 22

The role of the store has been challenged by consumers in both the physical and digital space, becoming destinations for discovery, inspiration, and experiences. Convenience, premiumisation and experience more are central to purchasing decisions for Generation Z and Millennials, with their willingness to browse in stores without immediate purchases and focus on spending that aligns with their values and needs most.

Article

Opportunities and Quest for Healthy Ageing in Asia Pacific

Julia Illera

Julia Illera

3 Aug 22

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights the potential impact of the behaviour of healthier consumers on consumer goods industries in the years to come through three lenses - nutritional habits, physical wellness and internal balance - to help the reader understand the changing Asia Pacific consumer.

Article

Megatrend Drivers: The Forces Underpinning Changes in Consumer Behaviour

Alison Angus

Alison Angus

2 Aug 22

To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do this effectively, it is important to recognise the full picture, starting with having a clear understanding of the underlying forces (the drivers) which form the backdrop to consumer behaviour.

Podcast

Less is More, or More for Less? How Inflation is Reshaping Brand Experiences

Caroline Bremner

Caroline Bremner

19 Jul 22

Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting a ‘less is more’ approach, with no-frills, removing filters, reducing choice and knocking down barriers to ensure that brand experiences are inclusive and appealing to all, opening up new opportunities to forge long lasting connections.

Article

Fostering Wellbeing Through Digitalisation and Technology

Irina Barbalova

Irina Barbalova

13 Jun 22

A more deeply entrenched penchant for self-care, increased adoption of digital technology and higher expectations of efficacy among consumers will continue to underpin business strategy at the intersection of wellness and technology. Investment in accessible personalised self-care solutions forms a central part in sustaining relevance, both in the realm of physical wellbeing and emotional health.

Article

Megatrends: Sharing Economy – Capitalising on Shared Mobility’s Future Growth

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

9 Jun 22

We announce the launch of our new strategy briefing, Megatrends: Sharing Economy - Capitalising on Shared Mobility’s Future Growth.

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