A traditional market analysis helps you find pockets of growth, but you shouldn’t base decisions solely off these insights.
That's where megatrends come in. When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. And you start to discover opportunities that could drive long-term profit.
Spend a few minutes with Ali Angus who heads up our innovation practice. She's going to walk you through four steps to follow, so you can use megatrend analysis in your planning process.