North America

Weak state finances have caused frequent bouts of instability in governance. Additionally, the US’s peacefulness has worsened, but its business landscape remains resilient. Economic growth is slowing in the short term, but robust energy exports have…

In February 2022, Valve Corp announced its release of the Steam Deck, a PC-based portable gaming device. In October 2022, these units began shipping to customers, with speculation that as many as a million units had been shipped to Japan, the UK, and…

Traditional toys and games has been making great efforts towards sustainability in recent years, with several important initiatives taking place in the US. For instance, manufacturers are working to reduce packaging waste, as consumers are aware of…

Toys and games maintained current value growth in 2022, although this was minimal, and much lower than seen in the two previous years. Traditional toys and games saw a negligible current value increase in 2022, reflecting a strong slowdown in growth…

Video games experienced a decline in value sales in 2022 as consumers resumed pre-pandemic lifestyles, resulting in reduced time spent at home. The normalisation of growth from the pandemic-induced highs contributed to this decline. Furthermore, the…

The growth in sales during 2022 was hindered by high inflation, which put pressure on consumer budgets. The rising cost of essential items like groceries resulted in reduced spending on discretionary items such as toys and games. Consequently, volume…

2022 was a challenging transition year for toys and games. Pandemic-driven growth rates for most categories in traditional toys and games as well as video games eased back to historical norms as consumers largely returned to pre-pandemic lifestyles…

It is no surprise that the pandemic encouraged many consumers to reassess and prioritise their health and wellbeing. We saw many consumers start adopting wellness-orientated lifestyles, analysing all aspects of wellness beyond the traditional focus…

Skin care continued to record strong current value growth as well as positive growth in volume and real value (at constant 2022 prices) terms in 2022, as it continued to recover from the losses registered in 2020. Lip products were enjoying rising…

While a number of product areas in the premium segment were still on the rebound in 2022 from their pandemic-induced declines seen in 2020, nearly every category in the premium segment was recording positive growth in this year, although the pace of…

As consumers better understand the importance of oral health in overall health, they look to invest in premium products that offer value and efficacy. In 2022, Colgate launched its Optic White Pro Series whitening toothpaste that boasts removal of 15…

With the exception of a short-lived rebound in 2021 due to the return of in-person engagements, men’s shaving was declining in volume and real value (at constant 2022 prices) terms over the rest of the review period. In terms of its 2022 performance,…

While premium products continued to record a slightly stronger performance, mass products were also seeing healthy growth in current value terms in 2022 as US consumers were being more careful with their spending against a backdrop of persistent…

Due to heightened levels of stress and anxiety during the pandemic, hair loss has become a reality for many individuals. In an effort to combat hair thinning and maintain hair growth, a focus has been placed on the importance of scalp health.…

While the momentum has slowed following the very strong rebound seen in fragrances in 2021, consumers’ investment in the emotional power of fragrances enabled this category to continue recording positive value growth in 2022. Some of the moderation…

In 2022, depilatories recorded sluggish growth in current value terms and declined in volume and real value (at constant 2022 prices) terms as the category was hit by inflated prices. Hair removers/bleaches registered the steepest volume decline in…

Following in the footsteps of a successful COVID-19 recovery year in 2021, deodorants sales continued to record strong current value growth in 2022. The normalisation of in-person engagements expanded in-office work capacities and allowed…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…