Soft Drinks

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Innovation and the New 'Core': Few and Focused

Sep 2020

In the aftermath of the COVID-19 pandemic, new product innovation in consumer goods remains difficult but no less essential. New innovations will likely be fewer in number and highly focused around a few key themes: promoting more control and ...

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Strategy Briefing

Strategy Briefing

Immune Support after the Coronavirus: Drinks and Tonics

Sep 2020

One long term impact of the COVID-19 pandemic is likely to be a realignment of consumer health priorities, particularly in the area of immune-support. Beverages and liquid tonics can be a natural, convenient format for necessary micronutrients and ...

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Strategy Briefing

Strategy Briefing

Bottled Water in the Middle East and Africa

Sep 2020

Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying ...

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Strategy Briefing

Strategy Briefing

Soft Drinks: Quarterly Statement Q3 2020

Sep 2020

Euromonitor International’s Soft Drinks system updated 2020-2024 forecasts in April, to account for COVID-19’s effects on channel behaviour and overall demand. A subsequent August 2020 update includes further downgrades in soft drinks category ...

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Strategy Briefing

Strategy Briefing

Juice in the Middle East and Africa

Sep 2020

Juice in the Middle East and Africa Juice is evolving rapidly, with distribution metrics becoming a key differentiator within the competitive landscape. This report aims to evaluate the key local soft drinks markets in the fastest growing region in ...

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Strategy Briefing

Strategy Briefing

Sports Drinks in Latin America

Jul 2020

Sports drinks are gaining a foothold in Latin America, with growing interest in health and fitness driving sales and distribution. The two largest brands, Gatorade and Powerade, continue to increase sales through dynamic marketing efforts and an ...

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Strategy Briefing

Strategy Briefing

Searching for the Oasis in a Bottle: Calming and Relaxing Beverages

Jul 2020

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Soft Drinks

Jun 2020

This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...

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Strategy Briefing

Strategy Briefing

Bottled water in Asia pacific

Jun 2020

Asia Pacific is the largest global market for bottled water, which can be attributed to overall rising health and wellness awareness, as well as the lack of access to safe water, and the consumer preference for switching from water purifiers to ...

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Strategy Briefing

Strategy Briefing

Global Economic Forecasts: Q2 2020

May 2020

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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Strategy Briefing

Strategy Briefing

Innovation in Non-Alcoholic Drinks: 3 Innovation Platforms in Soft Drinks

May 2020

The soft drinks market saw continued innovation in 2019, heavily characterised by the growing importance of natural wellness, the blurring of consumption occasions and sustainability. While these trends influenced the industry before 2019, recent ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Soft Drinks

Apr 2020

This report examines the early impact of the Coronavirus (COVID-19) global pandemic on the soft drinks industry. In the short-term, strong demand for bottled water has lifted sales volume as consumers stockpile for extended periods of at-home ...

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Strategy Briefing

Strategy Briefing

Carbonates in Latin America

Apr 2020

? Over the last five years healthier lifestyles have made carbonates public enemies due to high sugar content. However, 2019 appears a tipping point for carbonates in the region. As economic conditions improve in Latin America carbonates are expected...

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Strategy Briefing

Strategy Briefing

Global Sugar-Sweetened Beverage Taxes: Learnings and Outlook for 2020

Mar 2020

At least 30 countries worldwide and many more local authorities now tax sugar-sweetened beverages in an effort to boost revenue, reduce sugar consumption and improve public health outcomes. In 2020, we find that sugar taxes are having a significant ...

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Country Report

Country Report

Soft Drinks in Australia

Mar 2020

As a whole, soft drinks sales recorded moderate growth in 2019. Soft drinks perceived as unhealthy, such as regular carbonates, are seeing increasing competition from reduced or free from alternatives, as well as other soft drinks categories, ...

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Strategy Briefing

Strategy Briefing

World Market for Soft Drinks

Mar 2020

This report is an overview of the recent performance and five-year prospects of the global soft drinks industry (2014-2024). The global outlook provides top-line data on off-trade sales by region, leading country, distribution channel, company and ...

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Company Profile

Company Profile

Red Bull in Soft Drinks

Feb 2020

Red Bull GmbH is the sixth soft drinks company worldwide, creating the market for energy drinks and maintaining its leadership at a time of increased competition. In recent years, the Austrian company invested beyond its traditional energy portfolio,...

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Strategy Briefing

Strategy Briefing

Foodservice as a Tool for Direct-to-Consumer Branding and Innovation

Feb 2020

Foodservice has become one of the most important areas of branding, marketing and direct consumer connection for a growing array of food and drink products. This report explores how brands are successfully using foodservice and other away-from-home ...

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Country Report

Country Report

Soft Drinks in Ethiopia

Feb 2020

This report analyses the market for soft drinks in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Sri Lanka

Feb 2020

This report analyses the market for soft drinks in Sri Lanka. For the purposes of the study, the market has been defined as follows:...

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