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Soft Drinks

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Global Sugar-Sweetened Beverage Taxes: Learnings and Outlook for 2020

Mar 2020

At least 30 countries worldwide and many more local authorities now tax sugar-sweetened beverages in an effort to boost revenue, reduce sugar consumption and improve public health outcomes. In 2020, we find that sugar taxes are having a significant ...

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Country Report

Country Report

Soft Drinks in Australia

Mar 2020

As a whole, soft drinks sales recorded moderate growth in 2019. Soft drinks perceived as unhealthy, such as regular carbonates, are seeing increasing competition from reduced or free from alternatives, as well as other soft drinks categories, ...

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Strategy Briefing

Strategy Briefing

World Market for Soft Drinks

Mar 2020

This report is an overview of the recent performance and five-year prospects of the global soft drinks industry (2014-2024). The global outlook provides top-line data on off-trade sales by region, leading country, distribution channel, company and ...

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Company Profile

Company Profile

Red Bull in Soft Drinks

Feb 2020

Red Bull GmbH is the sixth soft drinks company worldwide, creating the market for energy drinks and maintaining its leadership at a time of increased competition. In recent years, the Austrian company invested beyond its traditional energy portfolio,...

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Strategy Briefing

Strategy Briefing

Foodservice as a Tool for Direct-to-Consumer Branding and Innovation

Feb 2020

Foodservice has become one of the most important areas of branding, marketing and direct consumer connection for a growing array of food and drink products. This report explores how brands are successfully using foodservice and other away-from-home ...

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Country Report

Country Report

Soft Drinks in Ethiopia

Feb 2020

This report analyses the market for soft drinks in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Sri Lanka

Feb 2020

This report analyses the market for soft drinks in Sri Lanka. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Bangladesh

Feb 2020

This report analyses the market for soft drinks in Bangladesh. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Qatar

Feb 2020

This report analyses the market for soft drinks in Qatar. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Côte d'Ivoire

Feb 2020

This report analyses the market for soft drinks in the Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Ghana

Feb 2020

This report analyses the market for soft drinks in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Myanmar

Feb 2020

This report analyses the market for soft drinks in Myanmar. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Cambodia

Feb 2020

This report analyses the market for soft drinks in Cambodia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Tanzania

Feb 2020

This report analyses the market for soft drinks in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Laos

Feb 2020

This report analyses the market for soft drinks in Laos. For the purposes of the study, the market has been defined as follows:...

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Company Profile

Company Profile

Nestlé SA in Soft Drinks

Jan 2020

Nestlé is a key global soft drinks player, with strong growth achieved primarily through bottled water and premiumisation in China’s RTD coffee market. While Nestlé enjoys a strong presence in the developed markets of North America and Western ...

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Strategy Briefing

Strategy Briefing

Concentrates in Latin America

Jan 2020

Concentrates is the eighth largest market in retail value sales in soft drinks. Latin American countries include three of the top 10 largest concentrates markets in the world – Brazil, Mexico and Argentina. Although the category has historically ...

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Strategy Briefing

Strategy Briefing

Carbonates in Western Europe

Jan 2020

In Western Europe, consumers’ desire for health and wellness is propelling the adoption of reduced sugar beverages and affecting the overall market for carbonates. As a result, companies are working hard to respond to these changing consumer needs, ...

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Strategy Briefing

Strategy Briefing

Energy Drinks in Latin America

Jan 2020

Energy drinks in Latin America is one of the fastest growing soft drinks categories globally, and the fastest growing in Latin America. The popularity of this drink is based on the affordability of brands such as Vive 100 and Volt, which have opened ...

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Country Report

Country Report

Soft Drinks in Hong Kong, China

Jan 2020

Soft drinks saw similar off-trade value and volume growth in 2019 as fundamental demand for soft drinks remained stable over the review period. Thanks to the influence of the health and wellness trend, consumers are continuously becoming more ...

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