China

China’s real GDP growth is weakenimg gradually amid ongoing trade tensions and global uncertainties. Domestic demand, in particular consumption, has remained robust thanks to steadily rising disposable incomes. Infrastructure investment has picked up...

The Chinese toys and games market saw growth slow significantly in 2018, largely as a result of the suspension of approval for new video games due to a restructuring of government departments and regulatory concerns relating to violence and gambling ...

China remained amongst the world’s fastest-growing major traditional toys and games markets in 2018, with robust growth driven by rising living standards and the ongoing expansion of major multinational manufacturers and retailers, including Lego, ...

Growth slowed in video games software in 2018 due to a natural decline in old games and decreased retail sales of new games, which suffered from the temporary suspension of approval of games licences. China has one of the world’s most stringent ...

Chinese consumers enjoy healthy expansion in their disposable income and expenditure, though the pace of growth is set to slow down on the back of the country’s economic deceleration. A rise in minimum wages helps to slowly narrow the income gap, ...

The pet cat population boomed in China over the review period, more than tripling in size and seeing considerably stronger growth in comparison to the pet dog populations. Similar demographic reasons are supporting growth in the number of pet dogs ...

Owners are increasingly seeking to build stronger relationships with their pets and looking for ways to indulge dogs and optimise nutrition, aiming to ensure their dogs live the longest and happiest lives possible. Freeze-dried dog food is benefiting...

Fish food dominates other pet food and is also seeing the most dynamic growth in current value terms, with this set to continue over the forecast period. In comparison to cats and dogs, fish are viewed as easier to care for and requiring less ...

Demographic trends and changing perceptions of pet ownership are resulting in an ongoing boom in the pet population. Population ageing and growth in the number of single-person households and childless couples are notably encouraging more people to ...

Smart pet products are generally seeing growing demand, as busy consumers seek to reconcile the conflict between their love for pets and their limited free time. Smart leashes, smart feeding machines and smart dog tags are all seeing new product ...

Demand for baby and child-specific products remained steady in 2018, relatively immune to the impact of China’s economic slowdown. With the post-80s and post-90s generation of baby boomers entering the marriage and childbirth phase of life, coupled ...

The steady growth of the bath and shower category is mainly being driven by liquid soap and body gels, which are compensating for the ongoing struggles of bar soap. The premiumisation trend, combined with the inclusion of beauty and therapeutic ...

Colour cosmetics saw robust growth in 2018, boosted by the emergence of a growing number of brands. In response to the expanding opportunities available in this fast-growing category, a growing number of players that were previously focused primarily...

Deodorants are a tough sell in China due to cultural and biological differences between China and Western countries. While in the West sweating in a social context is stigmatised, the Chinese generally take a much more positive attitude towards it. ...

Towards the end of the review period, a growing number of female consumers began to use depilatories from spring instead of only in summer, with rising consciousness of personal grooming even encouraging some to use such products throughout the year....

The Chinese fragrances category is undergoing significant premiumisation, with the premium segment witnessing dynamic growth at the end of the review period, while mass fragrances experienced decline. With rising purchasing power and an increasing ...

Hair care continued to benefit from the upmarket shift in demand across beauty and personal care at the end of the review period. With a growing concern for brand positioning and the effectiveness of hair care products, Chinese consumers are ...

The large consumer base for mass beauty and personal care products provides a firm platform for development in the Chinese market. Moreover, the low prices of the mass segment help to attract new consumers as awareness of personal grooming rises and ...

Urban Chinese males are becoming increasingly appearance-conscious and concerned that an unkempt, ungroomed appearance will have a detrimental impact on their chances of social, romantic and career success. Men’s grooming products are seeing dynamic ...

The expansion of the Chinese oral care market is being driven by rising consumer awareness of oral care, underpinned by the broader increase in consumer health-consciousness, and the active digital marketing of oral care brands. Young people are more...