China

As many local consumers spent a prolonged amount of time in their homes during the pandemic, including 2022, it created greater demand for products that could create a comfortable and cosy environment. Carpets provide a soft and warm surface to walk…

Despite seeing a slowdown in growth in 2022 due to sporadic yet frequent outbreaks of COVID-19 cases across nearly all parts of China, pet care in China still maintained growth in this year, as these products are seen as necessities. In 2023, pet…

Convenience stores benefited considerably from being considered essential retailers from the onset of the COVID-19 pandemic in China. The channel continued to see solid current value growth in 2022. The habit of buying groceries online remained even…

In 2022, soft drinks is set to witness a slight slowing of its off-trade current value and volume growth rates compared with the previous year. A significant impact has been seen from China’s domestic pandemic regulations in this year, which have…

The overall juice category has been volatile in 2022, with off-trade volume and current value sales set to see slight declines for another year. The main factor causing the lower consumption of juice is the increasing consumption of healthy drinks,…

In 2022, liquid concentrates is set to see by far the strongest performance within concentrates, expected to see double-digit growth in off-trade current value terms and solid growth in volume terms. The main consumer group, millennials, has been…

Tea is expected to see a slow growth trend in both retail volume and current value terms in 2022. Foodservice volume sales are also set to see a slight rise, although they will be unable to return to anywhere near the pre-pandemic level due to new…

The increase in the amount of time spent at home in 2022 reduced the use of formalwear, and led to particularly strong current value declines for suit accessories such as ties and belts. Although luxury belts are still performing well in the Chinese…

While demand for spectacles in China notably decreased in 2022 due to regional lockdowns, the category recorded double-digit growth rates in early 2023. Eyewear is a product that needs to be replaced on a regular basis, so pent-up demand from 2022…

The pandemic led to an economic downturn in China, with GDP growth slowing and job losses increasing. This led to a reduction in consumer spending, especially on perceived non-essential items such as home furnishings. Moreover, during the pandemic,…

As a result of China’s zero-COVID policy, in 2022 skin care experienced a mid-single-digit current value decline, putting an end to the strong growth seen over the past few years. On the one hand, restrictions on the operation of indoor business…

After sales surged in 2021 in both retail current value and volume terms, hair care in China declined for the first time in a decade in 2022, as a result of outbreaks of the Omicron variant of COVID-19 and associated wide-ranging lockdowns. Months of…

Both retail volume and current value sales of dog food declined in 2022, following a slowing growth rate in recent years. The decreasing dog population over 2020-2022 reduced the consumer base for dog food, with the decrease in the large dog…

The total volume consumption of hot drinks is set to see a slow increase in 2022. However, various COVID-19-related restrictions, which have seen the closure and/or decreased capacity of many foodservice outlets throughout China in this year, are…

The impact of the COVID-19 pandemic made people miss the old days, and people’s consumption began to show nostalgic preferences. For example, the millennial trend, which was very popular in 2022, is a revival of fashions from around the year 2000.…

Wearable electronics is set to post positive single-digit growth in volume terms in 2022. Despite the fact that large-scale lockdowns and COVID-19 control measures have led to massive outlet closures, wearable electronics has been almost immune to…

In 2022, the spread of the Omicron variant of COVID-19 in various parts of China is expected to bring down volume sales of mobile phones. Although the second half of 2022 is less likely to witness as dramatic a decrease due to seasonal sales…

Following the ending of China’s “zero-Covid” policy, overall eyewear is returning to positive growth in 2023, accompanied by a resumption of supply chain and offline activities. On the one hand, the demand that was not met in 2022, due to trade…

Thanks to the rising popularity of cats as pets in China, the population of these animals is growing, and the proportion of prepared food is also increasing due to health concerns. Therefore, cat food saw both retail volume and current value growth…

The pandemic hit direct selling at a time when the channel was already facing strong challenges. Direct sellers were required to obtain approval from local officials for each meeting or gathering. Hosting large-scale demonstrations or meetings…