China

Video games saw a stellar performance in 2020 due to COVID-19, with double-digit current value growth. Lockdowns significantly increased the amount of time consumers spent at home and limited their choices of entertainment, paving the way for Chinese…

Designer apparel and footwear achieved exceptional current value growth in 2021, with bricks-and-mortar stores resuming their operations. However, the regional lockdowns in early 2022 due to the Omicron outbreak, which has spread to many regions…

In 2021, polishes recovered from its negative volume and current value performances in 2020, primarily due to consumers’ restored confidence in income stability and loosened home seclusion restrictions. While the impact of the pandemic still…

Habit persistence, coupled with population growth and the rejuvenated economy due to better control of the pandemic, underpinned the continued volume growth of liquid detergents in 2021, but growth slowed, mainly as a result of the competition from…

The pandemic boosted air care sales in 2020, as a result of increasing consumer awareness of hygienic and healthy indoor air quality due to more time spent at home. In 2021, the trend of solid growth continued, leading to mid single-digit current…

Due to pandemic restrictions and venue closures, deodorants recorded a current value decline in 2020, as a result of fewer outings and therefore less sweating, and less need for deodorants. In 2021, as businesses gradually returned to normal,…

Like other grocery retail channels, hypermarkets remained open during the COVID-19 lockdowns. The pandemic therefore had little impact on the channel, with sales remaining fairly stable throughout the review period, including in 2020 and 2021.…

Homeshopping saw a significant fall in its current value sales in 2020. All production lines had to shut down for almost two months, so homeshopping players could only sell existing inventory to consumers, with no novelties or additions. At the same…

Vitamins has considerably benefited from the pandemic as consumers looked to support their immune systems and general health and wellbeing as part of the preventive health trend, leading to greater demand in 2020 and 2021. While retail volume growth…

Under the backdrop of the pandemic, local consumers have been spending prolonged periods of time at home working and studying. This has led to greater time spent on digital devices such as smartphones, laptops and tablets, including for entertainment…

Despite the return of restrictions in early 2022 as cases of COVID-19 once again surged in China, dermatologicals is set to record another positive performance, following high value growth the previous year as local consumers started to spend greater…

Retail volume sales of chocolate confectionery are expected to resume their declining trend in 2022, after a year of growth in 2021, which benefited from recovery from the decline seen in 2020. The category had already been seeing retail volume…

Homewares, except for ovenware which recorded double-digit growth, experienced a marginal increase in current value terms in 2021, failing to achieve a more dynamic performance, although production recovered to a large extent, while store-based…

Due to the addictive nature of tobacco, the inconvenience caused by COVID-19 did not stop smokers from purchasing tobacco, and 2021 witnessed a continued increase in value sales. The overall tobacco industry recorded mid-single-digit growth in…

2021 witnessed superslim cigarettes maintain a double-digit growth rate and reach a double-digit share of sales within overall cigarettes in volume terms. This sustained high growth is closely related to upgrades in the image and consumption…

Flexible plastic is the main pack type for confectionery, while the thin wall plastic containers format also holds a significant share in this category. In addition, folding cartons have been gaining share in recent years, partly as a result of the…

The pandemic gave surface care a strong boost to value sales in 2020, due to increased awareness of health and home hygiene. In 2021, growth in surface care slowed, posting mid-single-digit value growth, following demand normalisation. Despite the…

Home seclusion boosted domestic cooking and dishwashing during the early stages of COVID-19 in 2020, and therefore stimulated higher volume demand for dishwashing products. Nonetheless, with consumers returning to offices and schools and the…

Sun care returned to dynamic current value growth in 2021, with the resumption of offline traffic to stores and the lifting of suspension measures on travel. Both international and domestic sun care brands, for example Anessa and Cogi, reported…

In 2021, oral care categories recovered from the polarised impact of COVID-19, showing two diametrically opposed trends. Consumable products and daily necessities, for example toothpaste, saw a slightly higher growth rate, along with the recovery of…