China

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

Demographic trends and changing perceptions of pet ownership are resulting in an ongoing boom in the pet population. Population ageing and growth in the number of single-person households and childless couples are notably encouraging more people to ...

Fish food dominates other pet food and it also saw the most dynamic growth in current value terms in 2020, with it expected to continue seeing strong growth over the forecast period. In comparison to cats and dogs, fish are viewed as easier to care ...

Wet cat food used to be viewed in China as a treat or as a nutritional supplement, but this perception is rapidly changing as it continues to win share from dried cat food. Increasingly wet cat food is being promoted as offering the benefits of a ...

There was a dramatic spike in the pet cat population over the review period, with this supporting dynamic sales of cat litter and other cat-related products, such as cat shampoo and toys. Cat owners are furthermore becoming increasingly indulgent in ...

Owners are increasingly seeking to build stronger relationships with their pets and are looking for ways to indulge them and optimise their nutrition to ensure their dogs live the longest and happiest lives possible. Freeze-dried dog food is ...

Lower tier cities are becoming increasingly exposed to the high potential of digital commerce. 2019 saw most operators targeting lower tier cities with consumers in high tier cities already familiar with digital commerce, thus leaving little room to ...

After years of infrastructure development, the majority of homes had a broadband internet connection by 2019, according to the quarterly report from Broadband Development Alliance in China, whose members include China Telecom, China Mobile, China ...

With growing acceptance of online purchasing and digital payment solutions, digital commerce saw strong and stable progress over the review period although growth slowed in 2019 as a result of increased maturity. Digital payments have been widely ...

As China continues to witness one of the strongest urbanisation processes in the world, the country’s households are becoming more interconnected with developed infrastructure, utilities and services. However, challenges, such as a rapidly ageing ...

China’s real GDP growth will weaken considerably in 2020 due to COVID-19. Domestic demand has been hit hard as people stayed at home. Supply has also been affected as companies suffered shortages of labour and supply chains faltered. However, ...

The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

The gardening category registered significant growth in 2019 resulting from its low base and Chinese consumers’ increasing appreciation of gardening. Consumers’ increasing fondness for sharing aspects of their lives on social media has helped to ...

The Chinese home and garden market continued to grow in 2019, but saw its rate of expansion slowed by the negative impact of a sluggish property market and new furnished housing policies. These factors had a particularly marked effect on the home ...

Home furnishings saw healthy growth in 2019 despite a sluggish property market, which dampened sales to some extent but did not have as marked an impact as in home improvement. Indoor furniture was the key driver of growth in absolute terms during ...

The Chinese Government’s efforts to restrict property developers’ financing in order to prevent speculation and control housing prices have had a negative impact on home improvement sales. The sluggish performance of the housing market notably ...

Homewares is supported by strong demand in traditional categories such as cutlery, dinnerware and stove top cookware. This demand is being bolstered by the rising number of households in China and the expansion of the middle class, both in part ...

Asia Pacific is the largest global market for major appliances in volume terms, and was the fastest growing at CAGR 3% over 2014-2019. There continues to be great potential in this region as per capita expenditure on major appliances continues to be ...

Retail adult incontinence is still in its infancy in China, with very low product penetration. With rising household incomes and increasing hygiene-consciousness, retail adult incontinence recorded the strongest value growth in retail tissue and ...