China

China is projected to see robust growth in childless households by 2040, as a result of changing lifestyles and declining fertility rates. Mid-sized cities are set to drive urbanisation, especially as people are fleeing the largest cities in the wake...

COVID-19 led to global automotive sales plummeting by 16% in 2020, as lockdowns curtailed business and consumer activity. Passenger vehicle sales will, however, recover and grow by 28% over 2020-2025. Shared mobility was also squeezed, with gross ...

After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

Premium beauty and personal care quickly rebounded into positive territory after the initial wave of COVID-19 in Q1 2020, thanks to Chinese consumers’ strong appetite for established brands and premium quality. Various shopping festivals, both online...

Mass beauty and personal care registered significant slowdown in 2020 due to the retail disruption brought by COVID-19. Given the high reliance on offline channels, mass beauty and personal care sales slumped during the lockdown. Suspension of store ...

Consumers have been educated to wash hands with soap and water more frequently since the outbreak of COVID-19 to protect themselves against infection. In January 2020, the National Health Commission released advice on personal hygiene against ...

Skin care was hit hardest by the COVID-19 pandemic in Q1 2020, when China was hit most severely by rising new cases and strict lockdown regulations. However, the health crisis was controlled relatively quickly and normality started to pick up from ...

China’s beauty and personal care market quickly rebounded into positive territory from Q2 2020, thanks to China’s successful control of the pandemic. Skin care, the largest component of the BPC market, demonstrated strong resilience against the ...

Hair care registered steady growth in 2020 notwithstanding some impact from home seclusion and lower hair washing or styling frequency with fewer social occasions due to social distancing. Lockdown in the first quarter of 2020 brought temporary ...

Baby and child-specific products pulled through the pandemic and achieved positive growth in 2020, though significant slowdown was seen. The category faced challenges from a constantly declining birth rate pre-COVID-19 and to make it worse, the ...

Deodorants saw a steep decline in sales in 2020, as consumers spent more time at home and indulged in fewer outdoor activities than pre-COVID-19, therefore deodorant usage witnessed a significant drop. In addition, due to East Asians’ basic biology, ...

As with consumable products and daily necessities, demand for oral care products did not contract much during the COVID-19 pandemic. However, the lockdown in the first quarter of 2020 inevitably hurt sales of subcategories such as toothpaste and ...

In 2020, when going outside was heavily restricted by the lockdown policy and face mask wearing has become the new normal, colour cosmetics suffered an unprecedented slowdown in China. With the outbreak of COVID-19 in Q1 2020, China entered lockdown ...

Against the backdrop of COVID-19, fragrances in China was hit hard by nationwide lockdown and forced home seclusion. As non-essential items, usage of fragrances declined sharply during 2020, when consumers focused more on purchasing life’s ...

The COVID-19 pandemic directly impacted sun care in 2020 with consumers cooped up at home and the tourism industry paralysed by travel restrictions. However, demand for sun protection products remained strong in China despite the COVID-19 impact ...

The COVID-19 outbreak prevented consumers from indulging in outdoor activities and receiving guests. People studied and worked from home during the lockdown in the first quarter, which reduced the demand for body hair removal. As a result, all types ...

COVID-19 slowed growth of men’s shaving because of decreased shaving during home seclusion. Staying at home did not require frequent shaving, and all shaving products witnessed slower growth rate as a result. Leading player Procter & Gamble reported ...

Overall, home and garden experienced declining current value sales in 2020 as a result of the pandemic due to closures of store-based specialists, a lockdown in Q1 2020 which restricted consumers’ movement outside of the home, and increasing price ...

Home improvement suffered the strongest overall decline in current value terms in 2020 within home and garden in China as the pandemic and subsequent lockdown and movement restrictions placed a hold on consumers’ renovation plans, the construction ...

Home furnishings experienced one of the weakest performances within home and garden in 2020, recording declining current value sales as the category was negatively impacted by the response to the pandemic. Despite a notable home seclusion trend as a ...