China

Retail volume and current value sales of bleach continued to rise in 2022 compared with 2021. Since the pandemic, which started in 2020, consumers have gained heightened awareness of hygiene, and bleach, with its disinfection and sterilising…

Following strong double-digit current value growth in 2021, womenswear turned to decline across all categories in 2022, due to the resurgence of COVID-19 in the country. This was mainly due to restrictions on offline consumption, and supply chain…

As COVID-19 saw a resurgence, spreading in China from the first quarter of 2022, many major cities were in periodic lockdowns, and logistics were thus blocked, which resulted in a high level of stock overhang for many apparel companies. Meanwhile,…

After seeing exceptionally strong retail volume growth at the beginning of the review period, portable players turned to decline in 2020, with this trend continuing in 2021. A fall in sales is also expected in 2022, although at a slower rate, with a…

Imaging devices saw a slight retail volume decline in 2021, and is expected to fall further in 2022. The category is still facing the impact of chip shortages and supply chain disruptions as a result of the global pandemic. The shortages became more…

Headphones is set to register dynamic double-digit retail volume growth in 2022, outperforming all other consumer electronics categories. Growth is expected to be underpinned by further penetration of lower-income consumer groups, increasing product…

Off-trade volume and current value sales of carbonates are set to rise in 2022, with the projected double-digit growth rates likely to be beyond expectations. The Omicron variant of COVID-19 emerged at the start of 2022, with China immediately…

In 2022, on-trade volume sales of bottled water are set to see only a minor increase. As COVID-19 restrictions have been implemented in 2022, people have been unable to dine out frequently, with restrictions in place from March to November 2022.…

After two years of decline by both measures, polishes is set to register static retail volume sales in 2022, along with minimal current value growth. The COVID-19 lockdown restrictions from March to November 2022 prevented any real recovery. However,…

In 2022, laundry care saw sustained mild increases in retail sales in both current value and volume terms. Liquid detergents continued to grow at a steady pace despite the negative environment, thanks to strong habit persistence, as well as…

Air care delivered solid growth in 2021, due to increasing awareness of hygienic and healthy indoor air quality. However, after consistent growth for many years, and despite the COVID-19 resurgence in 2022, the current value growth rate was minimal…

The on-and-off pandemic situation in China in 2022 has cast a shadow on the home video category, with bad news from both the supply and the demand sides. On the one hand, the prices of LCD panels soared in 2021, consequently contributing to a…

The total volume consumption of hot drinks is set to see a slow increase in 2022. However, various COVID-19-related restrictions, which have seen the closure and/or decreased capacity of many foodservice outlets throughout China in this year, are…

The impact of the COVID-19 pandemic made people miss the old days, and people’s consumption began to show nostalgic preferences. For example, the millennial trend, which was very popular in 2022, is a revival of fashions from around the year 2000.…

Wearable electronics is set to post positive single-digit growth in volume terms in 2022. Despite the fact that large-scale lockdowns and COVID-19 control measures have led to massive outlet closures, wearable electronics has been almost immune to…

In 2022, the spread of the Omicron variant of COVID-19 in various parts of China is expected to bring down volume sales of mobile phones. Although the second half of 2022 is less likely to witness as dramatic a decrease due to seasonal sales…

In 2022, soft drinks is set to witness a slight slowing of its off-trade current value and volume growth rates compared with the previous year. A significant impact has been seen from China’s domestic pandemic regulations in this year, which have…

The overall juice category has been volatile in 2022, with off-trade volume and current value sales set to see slight declines for another year. The main factor causing the lower consumption of juice is the increasing consumption of healthy drinks,…

In 2022, liquid concentrates is set to see by far the strongest performance within concentrates, expected to see double-digit growth in off-trade current value terms and solid growth in volume terms. The main consumer group, millennials, has been…

Tea is expected to see a slow growth trend in both retail volume and current value terms in 2022. Foodservice volume sales are also set to see a slight rise, although they will be unable to return to anywhere near the pre-pandemic level due to new…