China

Asia Pacific is the largest and fastest growing region for childrenswear in the world. The large population and a growing middle class underpins good demand for childrenswear in the region. Also, rising income levels, urbanisation and adoption of ...

International fast fashion brands such as H&M, Zara, and Mango have launched more trendsetting designs and a wider collection of apparel accessories that align with the apparel fashion they have launched. Notably, these fast fashion brands usually ...

Childrenswear posted double-digit value growth in 2018, driven by economic recovery during the year. Growing confidence in the economy emboldened parents to purchase higher-priced clothing for their children. Local demographics favoured sales too, ...

Among the types of footwear available, sports footwear is undoubtedly a fan favourite, garnering strong loyalty among all demographics. Moreover, sports footwear is strongly supported by the government policies that promote healthy living and the ...

China’s hosiery category has a long history. It is also a mature category, recording comparatively stable growth in 2018. However, there are more function-specific socks emerging, with features such as moisture absorption, deodorisation and fast ...

The personalised wave is increasingly obvious in jeans in China, reflecting segmented concepts of fashion among local consumers. Young Chinese consumers, many of whom are bold and flaunty, tend to choose elaborately designed jeans for ...

Athleisure is consistently aiding the steady growth of Chinese menswear amidst the fitness craze, which is being supported by the national fitness plan and improved health-awareness among local citizens. In China, there is a growing demand for casual...

The ascension of apparel and footwear in 2018 reflected the market’s healthy momentum, in line with the steady pace of the economy. Childrenswear continues to accelerate, supported by the country’s 2-child policy and the significant number of ...

The rise in sports culture is bringing fitness and lifestyle together. Therefore, sportswear brands are now growing their business to encompass lifestyle. Pioneers in this regard are Nike, adidas and Under Armour, with these fitness brands now ...

In China, women’s social status is on the rise empowered by an increased employment rate among females. This is boosting demand for womenswear as Chinese females are becoming more likely to allocate disposable income to purchasing apparel. With ...

As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

Gardening is still in an emergent phase in China, with a small market size and low per capita spending. While a low base led to dynamic growth in the final year of the review period, the potential for ongoing expansion is limited by the character of ...

Home furnishings recorded ongoing strong value growth in 2018. Though slightly impacted by the sluggish housing market and furnished housing policies, home furnishings still saw a substantial value increase, much of which came from replacements ...

Home improvement saw growth slow slightly in 2018. The deceleration was largely due to the sluggish housing market, as well as being influenced by furnished housing policies. According to the 13th Five Year Plan for the Development of the ...

Homewares is supported by strong demand in traditional categories such as cutlery, dinnerware and stove top cookware. This demand is being bolstered by the rising number of households in China and the expansion of the middle class, both in part ...

The Chinese home and garden market continued to grow in 2018. However, growth slowed slightly, as a sluggish housing market and furnished housing policies began to have a conspicuous impact on some categories, particularly home improvement. ...

Coffee consumption is rapidly growing in China, driving double-digit growth for cafés/bars in terms of value sales and transactions in 2018. Coffee is increasingly becoming the caffeine fix of choice for the expanding middle class, whose significant ...

Growing disposable incomes and an improved transport infrastructure underpinned the rapid development of China’s travel industry in 2018. As inbound and outbound tourism experienced steady growth, domestic tourism posted robust growth in 2018, ...

The booming third-party ordering/delivery services provided by such leading players as Ele.me and Meituan.com are fuelling the expansion of overall consumer foodservice in China. Such services are benefiting full-service restaurants, which are able ...

In the final two years of the review period, food delivery played a major role in driving up limited-service restaurants’ sales by expanding the channel’s consumer base. Consumers are increasingly choosing limited-service restaurants because of its ...