China

The global economic outlook continues to improve in Q2 2021, though a two-speed recovery is taking shape as developed economies are set to bounce back quicker while the slow vaccine rollout in developing countries is delaying their recovery. The main...

Although e-vapour products has witnessed a slowdown in retail value growth, it still saw double-digit growth in 2020, mainly driven by non cig-a-like closed systems. The vigorous growth of non cig-a-like closed systems can be attributed to a ...

Although facing nationwide lockdowns in light of COVID-19, sales of cigarettes still grew in 2020, recovering from the negative impact demonstrated in 2019. Due to the government’s fast reaction to the pandemic, China has managed to contain the ...

The overall tobacco industry recorded moderate growth in 2020, despite the disruption caused by Coronavirus (COVID-19), largely thanks to growing consumer preference for premium and mid-priced cigarettes, indicative of increasing disposable incomes, ...

Sales of tobacco free oral nicotine are prohibited in China....

In cigars, COVD-19 seems to have had little impact on sales. Both retail volume and value (at constant 2020 prices) witnessed double-digit growth in 2020. The robust growth of cigars in light of COVID-19 is largely attributed to distribution of these...

New car sales in China declined in 2020, although government incentives helped to drive swift market recovery. Electric vehicles are forecast to be among the most dynamic new market segments, driven by stricter environmental policies and incentives. ...

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in China...

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in China...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create ...

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in China...

The global economic outlook has improved since Q1 2021. Global real GDP growth in 2021 is now expected to be the fastest in more than 40 years, at 5.8% (a 0.5 percentage points upgrade relative to the Q1 forecast), followed by 4.5% growth in 2022 (a ...

The traffic slump in offline stores and consumers’ tightened budget on the back of COVID-19 led demand for traditional toys and games to sink in 2020, in contrast to the positive growth since the early 2010s. Consumers had to spend more time at ...

COVID-19 has had a mixed impact on the toys and games industry. The traffic slump in offline channels led value sales of traditional toys and games to fall in 2020. Families were forced to spend more time at home, which became a double-edged sword: ...

Video games witnessed robust growth in 2020 due to COVID-19. Lockdown in Q1 2020 substantially increased consumers’ time at home and limited their choices of entertainment, paving the way for Chinese consumers to invest in video games for fun and ...

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the ...

According to the National Bureau of Statistics, on-trade consumption during the Spring Festival accounted for 15.5% of the total annual on-trade revenue in 2019. The outbreak of COVID-19 during the Spring Festival in China during 2020 therefore had a...

Still light grape wine, which accounted for around 43% of total wine consumption in 2020, registered a 23% decline in total volume sales in this year. The drop in still light grape wine consumption was mainly due to the reduction in the possible ...

Spirits recorded a double-digit total volume sales decline in 2020 because of the pandemic, mainly dragged down by the decreasing consumption of Chinese spirits, namely baijiu. From the on-trade perspective, due to the nationwide lockdowns and ...

Although total sales volume of RTDs was still dynamic in 2020, growth was down significantly due to the impact of COVID-19. With on-trade establishments such as restaurants and bars being shut down in the first quarter of 2020, this heavily impacted ...