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China

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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    Economy, Finance and Trade: China

    Aug 2019

    China’s influence over the global economy continues to expand, which means that any slowdown in economic growth could have far-reaching effects on trading partners. The country is attracting foreign investment, but its indebted public sector risks ...

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    Country Report

    Country Report

    Computers and Peripherals in China

    Aug 2019

    Retail volumes of laptops continued to fall in 2019, though the decline was softened by the increasing popularity of gaming laptops and ultra-thin laptops. Consumer demand for laptops has been hit hard by the proliferation of smartphones, which can ...

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    Country Report

    Country Report

    Home Audio and Cinema in China

    Aug 2019

    The consumer migration to smartphones and wireless speakers is seriously undermining the performance of home audio and cinema. Hi-fi systems face intense competition from wireless hi-fi speakers, with a growing number of consumers switching to ...

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    Country Report

    Country Report

    Home Video in China

    Aug 2019

    Premiumisation supported rising volume sales of televisions in 2019 as consumers upgraded to new models. Growth came despite rising consumer interest in laser home theatre projectors and waning demand for TVs amongst the younger generation, who meet ...

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    Country Report

    Country Report

    Imaging Devices in China

    Aug 2019

    Digital cameras continued to experience a marked decline in volumes in 2019, as the upgraded camera capabilities of smartphones rendered such products unnecessary for most consumers. Most consumers already have access to smartphones, which also offer...

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    Country Report

    Country Report

    In-Car Entertainment in China

    Aug 2019

    Retail volume sales of in-car entertainment saw ongoing decline in 2019, maintaining a trend that persisted throughout the review period. According to China’s Ministry of Public Security, China had 250 automobiles at the end of June 2019, of which ...

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    Country Report

    Country Report

    Mobile Phones in China

    Aug 2019

    The smartphones category was close to saturation at the end of the review period, with improving product quality further limiting growth potential by leading to longer replacement cycles. A lack of strong positive sales drivers to encourage consumers...

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    Country Report

    Country Report

    Consumer Electronics in China

    Aug 2019

    The Chinese consumer electronics market is being transformed by the changing face of consumer entertainment. The rise of streaming services has generated increasing demand for enhanced audio and visual experiences, stimulating upmarket trends across ...

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    Country Report

    Country Report

    Portable Players in China

    Aug 2019

    Booming sales of low-priced speakers manufactured by major domestic internet companies drove dynamic volume growth in wireless speakers at the end of the review period. Following Google, Apple and Amazon’s respective launches of the smart speakers, ...

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    Country Report

    Country Report

    Wearable Electronics in China

    Aug 2019

    While wearable electronics continued to see volumes rise in 2019, growth slowed markedly over the course of the review period. As well as moving towards maturity, the category is seeing growth constrained by factors such as a limited scope for ...

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    Country Briefing

    Country Briefing

    Sustainability: China

    Jul 2019

    As the largest country, China has a profound impact on the global sustainability landscape. It has high levels of air pollution and resource depletion due dependence on coal and fossil fuels in its energy sector. China’s sustainability indicators are...

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    Strategy Briefing

    Strategy Briefing

    Global Risk Report: 2019

    Jul 2019

    This report introduces Euromonitor International’s Global Risk Index (GRI). The GRI measures the expected global GDP impact of a risk scenario when the global economy is hit by negative shocks. It allows multinational organisations to rank and ...

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    Country Report

    Country Report

    Beer in China

    Jul 2019

    Total volume sales of beer remained flat in 2018, taking into consideration the fact that the beer category is mature and saturated in China. However, current value sales of beer enjoyed a rising trend, driven mainly by the rising cost of raw ...

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    Country Report

    Country Report

    Cider/Perry in China

    Jul 2019

    There are only a handful of brands in cider/perry in China at present, led by Strongbow from Shanghai Asia Pacific Brewery and Somersby from Carlsberg Brewery; however, cider/perry is not a mainstream product for these two players. Due to the limited...

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    Country Report

    Country Report

    Alcoholic Drinks in China

    Jul 2019

    Despite the economic downturn in China in 2018, total volume sales of alcoholic drinks remained at the same level as in 2017. Meanwhile, current value sales enjoyed strong growth, particularly in spirits. The off-trade volume performance was slightly...

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    Country Report

    Country Report

    Spirits in China

    Jul 2019

    The reduced growth potential of spirits in China continued in 2018, shaped by other spirits, mainly baijiu. Off-trade was the dominant channel, with hypermarkets and supermarkets accounting for more than half of volume sales, although the on-trade ...

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    Country Report

    Country Report

    Wine in China

    Jul 2019

    Non-grape wine maintained stable growth in 2018, supported by the consociation of its major consumption areas in Jiangsu province, Zhejiang province and Shanghai. In addition, domestic consumption is the main growth driver for non-grape wine, as the ...

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2019

    Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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    Country Report

    Country Report

    Bags and Luggage in China

    Jul 2019

    An expanding urban middle class and increasing fashion- and brand-consciousness amongst younger consumers, underpinned by the proliferation of social media information, are helping to drive demand in bags and luggage upmarket. Indeed, ownership of ...

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    Country Report

    Country Report

    Jewellery in China

    Jul 2019

    An uncertain global political and economic situation, including trade tensions between China and the US, the expected adjustment to the monetary policies of the European and US central banks, and the uncertainty surrounding the UK’s withdrawal from ...

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