China

Retail adult incontinence is still in its infancy in China, with very low product penetration. With rising household incomes and increasing hygiene-consciousness, retail adult incontinence recorded the strongest value growth in retail tissue and ...

Nappies/diapers/pants saw growth slow in both value and volume terms in 2019. Having seen a temporary rebound in 2016 immediately following the replacement of the one-child policy with a two-child policy, the number of newborns fell annually in the ...

The Chinese tissue and hygiene market registered healthy value growth in 2019 in both the retail and away-from-home segments. Growth was underpinned by ongoing urbanisation, which led to changing lifestyles and rising purchasing power, and increasing...

While baby products, generally, face the challenge of a contracting consumer base due to falling birth rates, baby wipes managed to register strong growth in 2019. Amidst rising consumer purchasing power and increasing hygiene-awareness, baby wipes ...

Increasing public demand for toilet paper and paper towels drove steady growth in away-from-home tissue in 2019. Ongoing urbanisation and the continued expansion of shopping centres, office buildings, hotels, foodservice and hospitals also boosted ...

Retail tissue saw steady volume growth in 2019, driven by urbanisation and increasing product awareness, particularly in lower tier cities and rural areas. With higher purchasing power, Chinese consumers, especially those from rural areas, were more ...

Sanitary protection recorded steady current value growth in 2019, primarily supported by a rise in unit price underpinned by a premiumisation trend. Indeed, volumes fell slightly during the year as the category is already mature and leaves little ...

Street stalls/kiosks continued to see robust growth in 2019, though at a significantly slower rate than in the previous two years, as the heat from the bubble tea boom, which was generated primarily by social media, began to cool. Some brands, such ...

Limited-service restaurants saw continued, albeit slightly slower, growth in 2019 due to rising disposable incomes and changing consumer lifestyles. Ongoing urbanisation is leading to a reduction in average household size, hectic lifestyles and the ...

The Chinese consumer foodservice market witnessed steady growth in 2019 driven by ongoing urbanisation, which is contributing to rising disposable incomes, smaller households and hectic lifestyles. The combination of increased purchasing power and ...

Following the coffee boom of 2018, the habit of frequently drinking fresh coffee has become consolidated amongst Chinese consumers, particularly those from younger generations in higher tier cities. In 2019, the trend was supported by the dynamism of...

The expansion of e-commerce represents a growing threat to shopping centres and is encouraging operators to work to differentiate the shopping centre offer and generate footfall by enhancing the customer experience. This is involving a growing ...

Self-service cafeteria operators face direct competition within the channel, as well as indirect competition from both limited- and full-service restaurants. While a steady demand for affordable dishes supports ongoing sales for self-service ...

The full-service restaurants offer varies greatly across different regions in China, as the country is home to a diverse range of culinary traditions across its broad geographic range. People in Hunan and Sichuan Provinces, for example, tend to ...

At the end of 2018 a scandal broke in the media involving direct selling company Quanjian. The company was accused of falsely advertising a product which it claimed could cure a 4-year-old patient with a rare form of cancer. After the child died the ...

Variety stores recorded dynamic double-digit growth in 2019 with this expected to continue over the forecast period. Muji (Shanghai) Co Ltd is closing the price gap between China and Japan by reducing prices in the mainland with it aiming to create ...

E-commerce continued to see double-digit growth in 2019, with it expected to sustain a high growth rate throughout the forecast period. With almost 20 years of development, China’s e-commerce is now a more mature and healthier channel which continues...

Beauty specialist retailers was the most dynamic channel in 2019 and it is expected to sustain this positive momentum throughout the forecast period. With changing consumption habits in second- and third-tier cities, consumer attitudes towards ...

With traditional e-commerce reaching saturation in terms of its user base, new customer acquisition costs are rising. Facing increased commission and marketing expenses through the traditional e-commerce marketplace, brands’ profit margins are being ...

Despite rising disposable income store-based retailers have faced mounting challenges such as rising labour and rental costs. The offline channel has also been squeezed by the online channel with consumers appreciating the convenience of shopping ...