Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2019

    Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Thailand

    Mar 2019

    Asian speciality drinks remained a negligible category in Thailand in 2018, and this is not expected to change over the forecast period. Thai consumers generally prefer to prepare their own Asian speciality drinks at home or buy unpackaged varieties ...

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    Country Report

    Country Report

    Bottled Water in Thailand

    Mar 2019

    Bottled water was the category that benefited most from the increasing preference for healthier soft drinks among Thai consumers in 2018. The category saw overall volume and current value growth rates improve in both the off- and on-trade channels as...

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    Country Report

    Country Report

    Carbonates in Thailand

    Mar 2019

    Carbonates off-trade volume sales continued to decline in Thailand in 2018 as rising awareness of the health risks associated with a high sugar intake led more consumers to favour other types of soft drinks, such as bottled water. The negative impact...

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    Country Report

    Country Report

    Concentrates in Thailand

    Mar 2019

    Although concentrates developed positively in 2018, growth in off-trade volume sales was down on 2017, and also slower than the corresponding CAGR for the entire review period. This slowdown, which looks set to persist over the forecast period, was ...

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    Country Report

    Country Report

    Energy Drinks in Thailand

    Mar 2019

    While the sugar tax and rising health-consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the ...

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    Country Report

    Country Report

    Juice in Thailand

    Mar 2019

    Juice has traditionally been regarded as a healthy choice in Thailand. However, in recent years this perception has diminished as better education about health and nutrition has made consumers more aware that juice often contains levels of sugar as ...

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    Country Report

    Country Report

    Soft Drinks in Thailand

    Mar 2019

    Rising health-consciousness among local consumers remained the most influential trend in Thailand’s soft drinks market in 2018. Several categories saw off-trade demand slow or decline as increased awareness of the risk factors associated with ...

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    Country Report

    Country Report

    RTD Coffee in Thailand

    Mar 2019

    As was the case with RTD tea, changes to the soft drinks taxation system that accompanied the introduction of the sugar tax in late 2017 saw RTD coffee lose its exemption from excise duty in Thailand. Together with the underlying trend of rising ...

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    Country Report

    Country Report

    RTD Tea in Thailand

    Mar 2019

    When the sugar tax was introduced in late 2017, the Thai government sought to limit its initial impact by restructuring the wider taxation regime for soft drinks. Due to these changes, RTD tea became subject to excise duty, from which it had ...

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    Country Report

    Country Report

    Sports Drinks in Thailand

    Mar 2019

    Sports drinks saw off-trade volume sales decline for a second consecutive year in 2018 as increased health-consciousness led more Thai consumers to question the nutritional value of these products. The impact of this trend was compounded by the sugar...

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    Country Report

    Country Report

    Coffee in Thailand

    Mar 2019

    Consumers in Thailand are traditional drinkers of instant coffee, with instant coffee mixes often the preferred choice for convenience reasons. However, fresh coffee, especially fresh ground coffee pods, continues to outpace instant coffee in ...

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    Country Report

    Country Report

    Other Hot Drinks in Thailand

    Mar 2019

    Malt-based hot drinks recorded the fastest off-trade volume and value growth in 2018 to consolidate its dominance of the category. The thick and malty products offered by the leading brands, Ovaltine and Milo, cater to local tastes. Moreover, strong ...

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    Country Report

    Country Report

    Hot Drinks in Thailand

    Mar 2019

    Hot drinks in Thailand saw higher off-trade volume and current value growth in 2018, compared with 2017. Manufacturers are responding to the key premiumisation, convenience and health and wellness trends to provide consumers with products that meet ...

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    Country Report

    Country Report

    Tea in Thailand

    Mar 2019

    Rising health awareness is expected to continue to drive tea sales over the forecast period. Dominated by health-orientated variants, more consumers are looking to hot tea for its health benefits and to cope with busy and stressful lifestyles. Thus, ...

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    Country Report

    Country Report

    Apparel Accessories in Thailand

    Mar 2019

    2018 saw sales growth in apparel accessories slow down considerably as consumer confidence and the willingness to spend on non-essential items remained low across most consumer segments in Thailand. The finances of many households have not yet ...

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    Country Report

    Country Report

    Childrenswear in Thailand

    Mar 2019

    Growth in sales of childrenswear was much more modest than in other apparel and footwear categories in 2018. While there are various reasons for the category’s lacklustre performance during the year, Thailand’s low and declining birth rate remains ...

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    Country Report

    Country Report

    Footwear in Thailand

    Mar 2019

    The rising interest in active lifestyles among the population was among the main factors behind the robust performance of footwear in 2018. This trend towards more physical activity is set to combine with rising fashion consciousness to support ...

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    Country Report

    Country Report

    Hosiery in Thailand

    Mar 2019

    As Thailand is a country with a warm and humid tropical climate, the usage of hosiery is lower than in other countries with four seasons and cooler weather for at least part of the year. Indeed, sales of hosiery continued to decline in 2018 as ...

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