Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    In-Car Entertainment in Thailand

    Aug 2019

    In-car navigation, the largest in-car entertainment category by volume sales, is declining rapidly. This is owing to the ubiquity of smartphones, which come with pre-installed navigational apps such as Google Maps and Apple maps, thus negating the ...

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    Computers and Peripherals in Thailand

    Aug 2019

    The tablets category is in steady decline as more Thai consumers are preferring to do their web-browsing on smartphones. The average unit price of tablets is nearly twice as much as that of smartphones, which further drives consumers’ preference for ...

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    Home Audio and Cinema in Thailand

    Aug 2019

    Home audio and cinema in Thailand has seen a significant shift away from the old-style stereo set or home theatre towards wireless devices or just a smartphone. The shift has led to a decline in home audio and cinema sales as many consumers prefer to...

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    Home Video in Thailand

    Aug 2019

    Many Thai consumers live in apartments for convenience and the proximity to their offices and schools. The number of apartments offered for sale impacts the demand for televisions and in-home entertainment devices. Due to the limited space in ...

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    Imaging Devices in Thailand

    Aug 2019

    The habit of using smartphones to take photos has spread. A smartphone’s price is worth paying for because the device provides good-quality photos and other features. This has made it difficult for the digital camera to survive. The exception is the ...

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    Mobile Phones in Thailand

    Aug 2019

    Social media plays a big part in people’s everyday life. Thai people like to take photos and share them on social media platforms such as Instagram, especially photos of themselves and food as well as video clips of important situations. Previously, ...

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    Consumer Electronics in Thailand

    Aug 2019

    Consumer electronics in Thailand registered small current value growth in 2019. It is perhaps not surprising that volume sales declined slightly given that the largest category, smartphones, has already reached saturation in the country, with every ...

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    Portable Players in Thailand

    Aug 2019

    During the digital age, most devices seem to become invisible or smaller. Thai consumers have generally responded positively to wireless devices, especially speakers. There are many brands available, which shows that there is high competition in this...

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    Wearable Electronics in Thailand

    Aug 2019

    The health trend is booming in Thailand. Thai people are paying more attention to how much exercise they have. Rock star Toon Body Slam, by running to raise funds for hospitals, has encouraged Thai people to take care of their health. He has advised ...

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    Bags and Luggage in Thailand

    Jul 2019

    Value growth of bags and luggage was strong again in 2018, as demand for travel brands increased in Thailand. As a favourite destination for tourists, Thailand continues to welcome increasing numbers of inbound tourists, and volume sales growth ...

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    Jewellery in Thailand

    Jul 2019

    Overall volume growth for jewellery slowed down in 2019. Two factors that contributed to this slowdown were a decreasing marriage rate and an increasing trend towards passing wedding jewellery down from generation to generation. In recent years, ...

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    Personal Accessories in Thailand

    Jul 2019

    Thailand’s relatively stable economy and continuing stream of tourists, expansion of retail branches by major chained retailers and a bright new flagship concept store are among the factors that helped personal accessories maintain stable value ...

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    Watches in Thailand

    Jul 2019

    Volume growth of watches was slower in 2019, and much of the slowdown can be attributed to the significant drop in the number of Chinese tourists shopping in Thailand. The Chinese are typically high-spending holidaymakers, upon whom a significant ...

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    Writing Instruments in Thailand

    Jul 2019

    While value growth of writing instruments overall increased slightly in 2019, volume sales continued to slow down in most categories. Several factors that have contributed to the ongoing slowdown in volume sales are more recent than others. One is ...

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    Beer in Thailand

    Jul 2019

    In 2018, beer in Thailand continued to record stronger value growth than volume growth as a result of ongoing premiumisation and consumers paying more attention to quality than quantity. For a second consecutive year, domestic premium lager and ...

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    Cider/Perry in Thailand

    Jul 2019

    Cider/perry remained a small category in Thailand in 2018 but continued to record strong double-digit total volume and current value growth. This can be attributed to various factors, including the ongoing health and wellness trend, with consumers ...

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    Alcoholic Drinks in Thailand

    Jul 2019

    In 2018, the wider alcoholic drinks industry in Thailand recorded slower total volume and current value growth than the previous year, with only RTDs and wine posting an improved performance on 2017. The industry’s further development was adversely ...

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    Spirits in Thailand

    Jul 2019

    The new tax regime introduced in September 2017 served to lower the price of imported spirits, while local spirits saw a rise in price. However, this situation has not led to a significant switch to imported spirits as spirits is a less ...

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    Wine in Thailand

    Jul 2019

    Wine performed very well in Thailand in 2018, registering double-digit growth in both total volume and current value terms. Volume growth in particular was much stronger than the previous year, largely due to a new taxation system for alcoholic ...

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    Contact Lenses and Solutions in Thailand

    Jul 2019

    Contact lenses and solutions is set to see strong value and volume growth over the 2019-2024 forecast period, especially amongst teenagers and young generations that are increasingly active in sports. Consumers’ rising sophistication is expected to ...

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