Thailand

Overall, vending retail current value sales started to recover during 2021, albeit at a moderate pace. Appliances and electronics continued to see a drop in retail current value sales, albeit much slower than in 2020. More positively, soft drinks…

In 2022, many retailing channels posted positive growth in terms of retail value sales. This included department stores and non-grocery retailers, which had been particularly negatively impacted over 2020-2021 due to Coronavirus (COVID-19) lockdowns…

Despite marginally higher current value growth compared to retail volume, the average unit price of sanitary protection remained fairly stable in 2022, following growing concerns about a possible tax increase. Nevertheless, sanitary protection in…

Home insecticides is a category in which volume is flat and the value growth is driven by inflationary pressures. This is a scenario seen across a few home care categories and, in home insecticides, value growth is being driven by retailers driving…

The rate of decline in overall retail current value sales of direct selling accelerated during 2021, as measures implemented to limit the spread of Coronavirus (COVID-19) continued to undermine consumer confidence and spending power and many…

Demand for retail tissue, dominated by toilet paper in Thailand, continued to rise, albeit at slower growth rates in 2022 following some stockpiling tendencies in the first few years of the pandemic. Whilst being the most established category within…

Bleach continues on its overall declining trend in 2022, with volume in negative growth figures despite the small value growth (which is attributed to inflationary factors). Whilst bleach did see an atypical positive boost during the height of the…

Footwear benefited from a wide range of new product developments and innovations in 2022, with innovative technologies and collaborative collections drawing attention among consumers. For instance, the Bata Energy+ Miki collection is a range of…

Retail current value sales of supermarkets rebounded in 2022, following two years of strong decline in the wake of the Coronavirus (COVID-19) pandemic. However, retail current value sales remained lower than the 2019 pre-pandemic level. Nonetheless,…

One of the biggest factors driving trends in home care in Thailand in 2022 is the increasing return to out-of-home lifestyles following the previous pandemic lockdowns. During the height of the pandemic, there was a strong home cocooning trend,…

Air care is seeing positive value and volume growth in 2022, heralding an overall trend as opposed to value sales being slightly skewed by a rise in unit prices whilst volume remained low. Whilst volume is indeed lower than value in air care, volume…

Students and working professionals are the heaviest users of hosiery in Thailand. All school pupils and many university students must adhere to strict dress codes and this requires plainly patterned hosiery in white or brown to match with their…

In June 2022, the Food and Drug Administration of Thailand removed marijuana and hemp from the list of Category 5 narcotics, effectively decriminalising these substances. Cannabis in Thailand competition becomes fragmented after the adult-use…

As Coronavirus (COVID-19) restrictions eased during 2022, retail current value sales of hypermarkets started to rebound from strong declines, which predated the pandemic. Thus, hypermarkets’ retail current value sales remained well below the…

There was a major change in consumer behaviour in 2022 as Thailand began on the pathway to recovery from the pandemic. COVID-19 was the catalyst for a rapid change in consumer behaviour in Thailand, with the pandemic impacting the local economy, the…

Womenswear in Thailand was hard hit by the impact of COVID-19 in 2020, with the pandemic continuing to limit the category’s recovery in 2021. While stores were able to reopen in 2021, COVID-19 continued to have a significant impact on the local…

Sales of sportswear plummeted in 2020 following the outbreak of COVID-19 with the lack of tourism and home seclusion having a major impact. With restrictions remaining in place across much of 2021 sales of sportswear saw only a muted recovery in…

Demand for wipes continued to rise in 2022, driven by general purpose wipes and baby wipes. Despite the declining birth rate in Thailand, some consumers like to use baby wipes for a range of purposes beyond cleaning babies and toddlers, and with…

Toilet care is one of those categories seeing stronger value growth than volume growth, due to inflation creating price increases against a backdrop of challenges the category continues to face. One major point here is that many consumers use the…

Sales of menswear saw only a small recovery in 2021 in current value terms, with restrictions on tourism and the impact of COVID-19 on the economy continuing to be felt. While products designed for comfort benefited from the ongoing impact of home…