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Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Jeans in Thailand

    Mar 2020

    Value growth of jeans slowed down in 2019, despite jeans being highly demanded historically as well as more recently in Thailand, where the street fashion trend still includes jeans – especially jeans with sneakers. Denim is highly visible among Thai...

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    Menswear in Thailand

    Mar 2020

    While men’s jeans continues to be the most dynamic menswear category, men’s shirts, shorts and trousers still account for the higher value sales. Thai men are becoming increasingly sophisticated when it comes to their taste in clothing and this is ...

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    Country Report

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    Hosiery in Thailand

    Mar 2020

    The hosiery landscape is massively unchanged, with no new major developments, other than the current fashion movement towards wearing casual and sports-inspired apparel and footwear, both at work and at play. Sports-inspired customer preferences and ...

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    Apparel Accessories in Thailand

    Mar 2020

    Apparel accessories remain fashion driven in Thailand. Increasing image consciousness and global awareness of fashion trends, considerably abetted by exposure to social media, have helped to boost demand, even though some price-sensitive consumers ...

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    Womenswear in Thailand

    Mar 2020

    Womenswear continued to register solid volume and value growth in 2019, with women’s tops, shirts and blouses posting the highest value growth over the year. In all, womenswear has benefited from governmental efforts to position Thailand as a major ...

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    Apparel and Footwear in Thailand

    Mar 2020

    In 2019, volume and value growth of apparel and footwear was healthy and similarly positive to, but slightly slower in Thailand than it was in the previous year, with local brands and imported items from China and Korea having gained ground thanks to...

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    Footwear in Thailand

    Mar 2020

    Sneakers and other sports-inspired shoes increasingly play an important role in footwear, which posted healthy value growth again in 2019. Thai people normally like to wear casual shoes and simple sandals, and many of them keep sneakers in their shoe...

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    Sportswear in Thailand

    Mar 2020

    Increasingly health-conscious Thai consumers have become determined to engage in exercise, sports and other physical activities, and they put more effort into making some form of outdoor and indoor exercise a daily routine. In addition to ...

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    Childrenswear in Thailand

    Mar 2020

    While value growth of childrenswear was still lower than that of menswear, womenswear and sportswear, the category saw higher growth in 2019 than it did in the previous year. Mixed trends have been observed, with imported products from China ...

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    Country Profile

    Country Profile

    Thailand: Country Profile

    Mar 2020

    The economy will grow slightly in 2020. Growth will be driven by recovering domestic demand, supported by lower inflation and interest rates and greater availability of credit from state banks. Industrial production should continue to recover, as ...

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    Food and Drink E-Commerce in Thailand

    Mar 2020

    Food and drink e-commerce continued to see dynamic growth in current value terms in 2019, with this set to continue over the forecast period. The channel has been relatively slow to develop but as more grocery retailers establish an e-commerce ...

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    E-Commerce in Thailand

    Mar 2020

    E-commerce is expected to continue posting double-digit growth over the forecast period. This is in part thanks to an increase in the number of internet users as well as an increase in the number of smartphone users in Thailand. Moreover, many ...

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    Direct Selling in Thailand

    Mar 2020

    Direct selling saw only modest growth in current value terms in 2019 with consumers increasingly switching to e-commerce. E-commerce is able to offer the convenience of home delivery as well as competitive prices and online reviews, with this eroding...

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    Country Report

    Country Report

    Supermarkets in Thailand

    Mar 2020

    Thailand’s economy showed signs of slowing down in 2019, although consumption remained buoyant with low interest rates and very low unemployment boosting consumer confidence. In terms of grocery retailers it was the most dynamic channel in 2019 with ...

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    Vending in Thailand

    Mar 2020

    Vending is expected to post stronger growth over the forecast period than that seen during the review period. This is in part based on the expansion of factories into up-country areas where there are typically no convenience stores located nearby. ...

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    Electronics and Appliance Specialist Retailers in Thailand

    Mar 2020

    Low unemployment, low interest rates and rising disposable income all helped to boost consumer confidence towards the end of the review period. This led to a greater willingness to invest in major appliances such as large cooking appliances, ...

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    Country Report

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    Traditional Grocery Retailers in Thailand

    Mar 2020

    Traditional grocery retailers saw only modest growth in 2019 both in terms of new outlets and in current value terms. The channel is facing growing competition from convenience stores and supermarkets with these modern channels achieving greater ...

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    Country Report

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    Department Stores in Thailand

    Mar 2020

    Department stores operators are facing mounting pressure with their traditional business model making it hard to compete with other retailing channels. For a start, prices in department stores are often higher than those available online, while the ...

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    Country Report

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    Hypermarkets in Thailand

    Mar 2020

    Hypermarkets is expected to post the slowest growth in current value terms in Thailand over the forecast period in terms of modern grocery retailers. This is based on shifting consumer behaviour. With urban consumers leading increasingly hectic ...

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    Country Report

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    Mobile E-Commerce in Thailand

    Mar 2020

    Mobile internet retailing witnessed the most dynamic current value growth in overall retailing in Thailand in 2019. With mobile penetration continuing to see strong growth smartphones are becoming the primary tool for accessing the internet. Mobile ...

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