Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Bags and Luggage in Thailand

    Aug 2020

    Coronavirus (COVID-19) has had a damaging effect on bags and luggage in Thailand. The closure of schools, workplaces and foodservice and entertainment establishments and quarantine and stay-at-home measures have reduced the use of and need to buy new...

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    Personal Accessories in Thailand

    Aug 2020

    Coronavirus (COVID-19) has had a detrimental impact on personal accessories in Thailand. The closure of schools, workplaces and foodservice and entertainment establishments, bans on travel and tourism, the postponement of major social events like ...

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    Writing Instruments in Thailand

    Aug 2020

    Writing instruments has been less harshly affected than jewellery and watches by Coronavirus (COVID-19), although retail volume and current value sales are expected to decline across categories over 2020 as a whole. Working from home and home ...

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    Watches in Thailand

    Aug 2020

    Coronavirus (COVID-19) has had a strong impact on watches in Thailand. The closure of non-essential retail channels has limited access to watches, although, as in other categories, there has been a shift to e-commerce as consumers cope with lockdown....

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    Jewellery in Thailand

    Aug 2020

    Coronavirus (COVID-19) lockdown restrictions have reduced the opportunities for consumers to wear jewellery. Stay-at-home and quarantine measures and the closure of non-essential retail channels limited the occasions for buying or wearing jewellery. ...

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    Eyewear in Thailand

    Aug 2020

    Coronavirus (COVID-19) has had a major impact on eyewear in Thailand. Following consistent, healthy growth during the review period, sales have plummeted across categories as a result of lockdown in 2020. The demand for contact lenses has declined ...

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    Sunglasses in Thailand

    Aug 2020

    Sunglasses has been hit hard by the lockdown that followed the Coronavirus (COVID-19) outbreak in 2020. Travel/holiday and outdoor activities have been severely limited by the government’s stay-at-home measures and the closure of workplaces, schools,...

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    Contact Lenses and Solutions in Thailand

    Aug 2020

    Having enjoyed consistent and healthy retail volume and current value growth during the review period, contact lenses and solutions is expected to see sharp declines over 2020 as a whole. Demand has been hit hard by the Coronavirus (COVID-19) ...

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    Spectacles in Thailand

    Aug 2020

    As in contact lenses, spectacles experienced year-on-year healthy retail volume and current value growth during the review period up to the outbreak of Coronavirus (COVID-19). However, steep decreases in sales are projected across spectacles over ...

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    Traditional Toys and Games in Thailand

    Aug 2020

    Traditional toys and games maintained dynamic current value growth in 2019, as was the case throughout the review period, driven in part by the country’s healthy economy. With low unemployment, low inflation and rising incomes, consumers felt more ...

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    Video Games in Thailand

    Aug 2020

    Video games maintained dynamic current value growth in 2019, seeing a double-digit increase. However, video games hardware saw only marginal growth, whilst video games software saw a dramatic increase. Despite video games hardware seeing only slow ...

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    Toys and Games in Thailand

    Aug 2020

    Toys and games is expected to see just a slightly slower growth rate than previously anticipated in 2020, due to COVID-19. This will mainly be due to the slowdown in demand for traditional toys and games, as video games is expected to see a stable ...

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    Cigarettes in Thailand

    Jul 2020

    Following years of declining demand throughout the review period due to rising unit prices and various attempts to educate the local population regarding the harm to health relating to cigarette smoking, demand for cigarettes recorded a surge in ...

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    Cigars, Cigarillos and Smoking Tobacco in Thailand

    Jul 2020

    Cigars retained its positioning in Thailand as a premium product and therefore remained the largest category in value share terms within overall cigars, cigarillos and smoking tobacco in 2019. The target audience for cigars is an affluent niche for ...

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    Tobacco in Thailand

    Jul 2020

    High unemployment rates noted in the initial stages of the lockdown in the country in response to COVID-19 is set to lead to reduced demand for a number of tobacco products in 2020, particularly the largest category of cigarettes, as many Thais have ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Thailand

    Jul 2020

    The importation, manufacture, sale and possession of e-vapour products remained completely banned in Thailand in 2019, promulgated by the Tobacco Products Control Act 2535 (Section 10), Medicines Act 2510 (Section 12) and Customs Act 2469 (Section ...

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    Country Profile

    Country Profile

    Thailand: Country Profile

    Jul 2020

    Thailand’s real GDP will shrink steeply in 2020. The domestic economy is being affected by lockdown measures with falls in tourism, retail and manufacturing particularly. Meanwhile export performance is being stifled by the global slowdown caused by ...

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    Fragrances in Thailand

    Jun 2020

    A large number of consumers tightening their belts resulted in slighter lower growth rates for fragrances in 2019. Some shoppers regard fragrances as a non-essential item, with these products some of the first to be cut when personal budgets are ...

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    Baby and Child-Specific Products in Thailand

    Jun 2020

    The birth rate has been declining in Thailand for many years and is expected to continue this trend throughout the forecast period, which is clearly a potential threat to sales of baby and child-specific products. However, manufacturers are ...

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    Colour Cosmetics in Thailand

    Jun 2020

    As consumers become increasingly interested in a wider range of colour cosmetics, demand continued to shift towards products that offer specific benefits in 2019. Companies and brands are responding by offering products with targeted benefits and ...

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