Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Yoghurt and Sour Milk Products in Thailand

Sep 2021

Demand for the dominant drinking yoghurt was significantly impacted by the pandemic, in terms of lack of on-the-go consumption occasions due to the home seclusion trend, and a switch towards shelf stable variants which suited consumers’ stockpiling…

USD 990
Country Report

Other Dairy in Thailand

Sep 2021

The pandemic and a prioritising of consumer expenditure has negatively impacted demand for other dairy in Thailand, particularly within foodservice where coffee whiteners and condensed milk that traditionally target coffee shops, bakeries, street…

USD 990
Country Report

Drinking Milk Products in Thailand

Sep 2021

Demand for drinking milk products is predicted to slowly recover during 2021 mainly boosted by national lockdown relief measures which are offering financial help to citizens impacted by the pandemic. However, the third wave of COVID-19 infections…

USD 990
Country Report

Cheese in Thailand

Sep 2021

Demand for cheese in Thailand is dominated by the foodservice channel as it is not a traditional ingredient in local cuisine and its use in home cooking and snacking remains low. It is therefore more regularly used in Western-style restaurants with…

USD 990
Country Report

Butter and Spreads in Thailand

Sep 2021

Despite predictions for improving demand for butter and spreads over 2021 compared to the significant declines of 2020 as consumers prioritised their expenditure in the face of decreasing disposable incomes as a result of the pandemic, these products…

USD 990
Country Report

Baby Food in Thailand

Sep 2021

Rising price sensitivity as a result of the emergence of the pandemic in Thailand in 2020, which has significantly impacted consumers’ disposable incomes, was supported by a 10% contraction of the country’s GDP during the year. While some consumers…

USD 990
Country Report

Travel in Thailand

Sep 2021

While overall current value sales are expected to be higher than in 2020, value sales are expected to be well below value sales registered prior to COVID-19. Travel is expected to see a much slower bounce back in 2021 than initially expected, with…

USD 2,100
Country Report

Tourism Flows in Thailand

Sep 2021

While there is expected to be increased numbers of both inbound and outbound travellers in 2021, compared with 2020, traveller numbers are still expected to be significantly less than pre pandemic levels. International borders still remained closed…

USD 990
Country Report

Online Travel and Intermediaries in Thailand

Sep 2021

While there is expected to be an increase in current value sales of online travel and intermediaries in 2021, compared with the disastrous trading year of 2020, value sales are expected to still be well below pre pandemic levels. In 2021, there is…

USD 990
Country Report

Lodging in Thailand

Sep 2021

Trading conditions are still difficult in 2021. Significantly reduced demand due to ongoing and fluctuating travel restrictions present serious challenges to the sector. Also, a third wave of COVID-19 hit Thailand in April 2021, and spread faster…

USD 990
Country Report

Car Rental (Destination) in Thailand

Sep 2021

Though there is expected to be an increase in car rental value sales in 2021, compared with 2020, value sales are still expected to be significantly below pre pandemic levels. This is largely due to the continued low number of inbound arrivals. Sales…

USD 990
Country Report

Airlines in Thailand

Sep 2021

In 2021, airline travel is expected to return to current value growth, following the significant decline of 2020, All the same, value sales are expected to be well below pre pandemic levels and recovery for the airlines will be slow. In fact, value…

USD 990
Country Briefing

Sustainability: Thailand

Aug 2021

Strong food availability, low land pollution and rich biodiversity place Thailand in the middle of the global Environmental Sustainability Index ranking. Yet, dependence on imported fossil fuels for energy and rising urbanisation contribute to…

USD 250
Megatrends

Megatrends: Shifting Market Frontiers - Future Opportunities in Asia

Aug 2021

Given the vast potential in terms of population and economic growth, Asia is set to become the backbone of the world’s consumer markets. Over half of global consumer expenditure will originate in the region. As a result, Asia Pacific will attract…

USD 1,325
Country Report

Wearable Electronics in Thailand

Aug 2021

In 2020, smart wearables saw slower retail volume growth than in previous years as a result of the economic impact of COVID-19, as consumers were keen to limit their expenditure on non-essentials in such an uncertain economic environment. In…

USD 990
Country Report

Portable Players in Thailand

Aug 2021

Prior to COVID-19, portable players had been in long-term decline. However, the rate of decline slowed to almost a standstill in 2020, and this trend is set to continue in 2021. However, the performances of different categories vary significantly.…

USD 990
Country Report

Mobile Phones in Thailand

Aug 2021

After seeing a slight retail volume decline in 2020, mobile phones is expected to see dynamic growth in 2021. In 2020 many consumers were unwilling to purchase anything other than necessities due to the economic impact and uncertainty created by…

USD 990
Country Report

In-Car Entertainment in Thailand

Aug 2021

In 2021, in-car entertainment is expected to see a strong retail volume decline. However, although this performance may be attributed to COVID-19 to some extent, due to a consumer reluctance to spend at such an uncertain time, it is actually the…

USD 990
Country Report

Imaging Devices in Thailand

Aug 2021

Imaging devices was already seeing a poor performance before 2020. However, the decline accelerated in 2020 due to COVID-19, and a double-digit rate of retail volume decline is set to continue in 2021. This is because travel and tourism has been hit…

USD 990
Country Report

Home Video in Thailand

Aug 2021

After seeing several years of retail volume decline, in 2020 COVID-19 increased demand for home video, with the category returning to growth. Demand increased due to lockdowns, home isolation and reluctance to leave the home for fear of contagion.…

USD 990
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