Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Soft Drinks in Thailand

    Dec 2019

    Rising health consciousness among consumers remained the most influential trend in Thailand’s soft drinks market in 2019. Several categories witnessed off-trade demand slow or decline as increased awareness of the risk factors such as obesity and ...

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    Concentrates in Thailand

    Dec 2019

    Although concentrates recorded strong retail value growth in 2019, this was entirely due to high price increases due to the progressive sugar tax as the consumption decline witnessed in 2018 worsened in 2019. These retail volume declines, which look ...

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    Juice in Thailand

    Dec 2019

    The Thai government is progressively increasing the levels of the sugar tax, which it introduced in September 2017, with the last increases introduced in October 2019. The tax is also progressive, in that differing sugar levels are taxed at different...

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    RTD Coffee in Thailand

    Dec 2019

    As was the case with RTD tea, changes to the soft drinks taxation system that accompanied the introduction of the sugar tax in late 2017 saw RTD coffee lose its exemption from excise duty in Thailand. Together with the underlying trend of rising ...

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    Energy Drinks in Thailand

    Dec 2019

    While the sugar tax and rising health consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the ...

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    RTD Tea in Thailand

    Dec 2019

    When the sugar tax was introduced in late 2017, the Thai government sought to limit its initial impact by restructuring the wider taxation regime for soft drinks. Due to these changes, RTD tea became subject to excise duty, from which it had ...

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    Asian Speciality Drinks in Thailand

    Dec 2019

    Asian speciality drinks remained a negligible category in Thailand in 2019, and this is not expected to change over the forecast period. Thai consumers generally prefer to prepare their own Asian speciality drinks at home or buy unpackaged varieties ...

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    Bottled Water in Thailand

    Dec 2019

    Bottled water continued to benefit from the increasing preference for healthier soft drinks among Thai consumers in 2019 as concerns about the negative health effects of sugar, artificial colourings and other ingredients led more people to avoid or ...

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    Carbonates in Thailand

    Dec 2019

    Off-trade volume sales of carbonates continued to decline in Thailand in 2019 as rising awareness of the health risks associated with a high sugar intake led more consumers to favour other types of soft drinks, such as bottled water. The negative ...

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    Sports Drinks in Thailand

    Dec 2019

    Although recovering from the decline in demand in 2018, sports drinks recorded marginal retail volume growth in 2019 as increasing health consciousness led more Thai consumers to question the nutritional value of these products. The impact of this ...

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    Other Hot Drinks in Thailand

    Dec 2019

    New regulation and taxation of sugar content is hurting players throughout beverage industries, including hot drinks. Along with growing health awareness among consumers, players are implementing strategies to adapt and cater to consumers’ growing ...

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    Hot Drinks in Thailand

    Dec 2019

    Premiumisation and health trends are evident in the hot drinks market in Thailand. Rising disposable incomes are enabling consumers to trade up from instant coffee to fresh coffee and beans, and to more expensive teas offering added value health ...

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    Tea in Thailand

    Dec 2019

    Rising health awareness continues to drive tea sales. Dominated by health-orientated variants, an increasing number of consumers are looking to hot tea for its health benefits, and to cope with their increasingly busy and stressful lifestyles. Green ...

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    Country Report

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    Coffee in Thailand

    Dec 2019

    Instant products dominate the coffee category in Thailand, and thus dictate its overall performance. Growth of instant coffee was weaker in 2019 compared with previous years due to its increasing maturity, however. Additional factors included the ...

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    Edible Oils in Thailand

    Nov 2019

    For decades, fat was considered harmful to a healthy lifestyle and was believed to be linked with many chronic diseases. However, this attitude has changed somewhat in recent years as research has shown that fat is an essential component of the daily...

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    Ready Meals in Thailand

    Nov 2019

    The elderly population of Thailand often have problems with the composition of certain foods, that are hard for them to chew and swallow. Therefore, current packaged food varieties targeted specifically for elderly are niche and limited in ...

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    Sauces, Dressings and Condiments in Thailand

    Nov 2019

    Thai consumers in urban areas are looking for ways to speed up cooking, seen by many as a chore in their already-busy day. Many players, especially Unilever, have developed convenient sauce mixes, all-in-one sauces, and single-serve packaging that ...

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    Soup in Thailand

    Nov 2019

    Fresh soup is still preferred to packaged variants in Thailand, whether that be shelf stable soup, dehydrated soup or instant soup. With numerous street stalls, restaurants and cafés offering ethnic Thai, Asian and Western soup varieties, consumers ...

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    Country Report

    Country Report

    Sweet Spreads in Thailand

    Nov 2019

    With increasing health awareness, consumers are becoming more concerned about their daily diets, particularly their sugar intake. This concern is leading to a stronger demand for healthier spreads, such as those with no added sugar or a replacement ...

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    Country Report

    Country Report

    Packaged Food in Thailand

    Nov 2019

    Growth in packaged food retail current value sales in Thailand improved in 2019, with value sales higher than in 2018. Players introduced healthier items and new flavours to the landscape, in a bid to boost growth and entice consumers to trade up. ...

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