Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Dishwashers in Thailand

    Jan 2020

    Thai consumers who own dishwashers are mostly people who have lived abroad, especially in European cities where there is wide use of such products, or who have experience of their use in hotel/restaurant kitchens, and thus are aware of the benefits ...

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    Large Cooking Appliances in Thailand

    Jan 2020

    In Thailand, ovens are often used in bakeries and restaurants since these establishments can manage the cost by cooking larger portions of food in them. This is unachievable with other appliances such as microwaves and hobs. For home cooking, ovens ...

    US$990
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    Home Laundry Appliances in Thailand

    Jan 2020

    Automatic dryers are not very popular in tropical countries such as Thailand since consumers can hang their clothes to dry in the sun. However, the rainy season in Thailand has become more prolonged and unpredictable, with an increase in tropical ...

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    Microwaves in Thailand

    Jan 2020

    Gas stove and open-flame cooking devices are prohibited in student residences, condominiums and apartments, in accordance with security and safety concerns. The only appliances exempted are electric cookers. Therefore, residents choose a microwave as...

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    Consumer Appliances in Thailand

    Jan 2020

    Property development in Thailand was a key factor in rising demand for consumer appliances in 2019. Many Thai people work in central business districts, where traffic jams and crowds are common. Since there is limited housing space in city areas, ...

    US$2,650
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    Personal Care Appliances in Thailand

    Jan 2020

    Children may have poor oral hygiene as they fail to maintain good habits such as regular teeth brushing. Other consumer segments also face difficulties in maintaining good oral hygiene, such as the elderly and people with disabilities, since they are...

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    Country Report

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    Air Treatment Products in Thailand

    Jan 2020

    The average temperature in Thailand in summer has gradually risen, with a further increase expected, due to global warming. In response, Thai people are willing to purchase air coolers and cooling fans to lessen the effect of heatwaves during the ...

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    Country Report

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    Refrigeration Appliances in Thailand

    Jan 2020

    Refrigeration appliances are necessary for Thai households since people enjoy cooking at home rather than going out to restaurants. Home cooking allows consumers to select fresh food ingredients and healthy supplements, which lead to better ...

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    Country Report

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    Vacuum Cleaners in Thailand

    Jan 2020

    Many people loathe cleaning the floor and feel unsure that they have cleaned it thoroughly. There may be some dust left emerging from furniture or uncovered spaces. Many robotic vacuum cleaners can detect this dust. Often, urban dwellers are too busy...

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    Food Preparation Appliances in Thailand

    Jan 2020

    The coffee culture in Thailand is growing along with the increasing number of coffee shops and dessert cafés. Café hopping has become a popular weekend activity for Thai consumers. Café hoppers visit several cafés in one day to taste coffee made ...

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    Small Cooking Appliances in Thailand

    Jan 2020

    Even though there is an expanding number of coffee shops in Thailand, many consumers believe that brewing and drinking coffee at home is calm and relaxing. Moreover, it can be cost-effective to purchase coffee pods or beans in bulk. Because of the ...

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    Country Profile

    Country Profile

    Thailand: Country Profile

    Dec 2019

    Thailand’s economy is slowing. Although domestic consumption is holding up well, unexpectedly weak exports and domestic ?xed investment are now seen to drag down GDP growth this year. A further escalation in the US-China trade dispute is a risk to ...

    US$150
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    Soft Drinks in Thailand

    Dec 2019

    Rising health consciousness among consumers remained the most influential trend in Thailand’s soft drinks market in 2019. Several categories witnessed off-trade demand slow or decline as increased awareness of the risk factors such as obesity and ...

    US$2,100
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    Concentrates in Thailand

    Dec 2019

    Although concentrates recorded strong retail value growth in 2019, this was entirely due to high price increases due to the progressive sugar tax as the consumption decline witnessed in 2018 worsened in 2019. These retail volume declines, which look ...

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    Juice in Thailand

    Dec 2019

    The Thai government is progressively increasing the levels of the sugar tax, which it introduced in September 2017, with the last increases introduced in October 2019. The tax is also progressive, in that differing sugar levels are taxed at different...

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    RTD Coffee in Thailand

    Dec 2019

    As was the case with RTD tea, changes to the soft drinks taxation system that accompanied the introduction of the sugar tax in late 2017 saw RTD coffee lose its exemption from excise duty in Thailand. Together with the underlying trend of rising ...

    US$990
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    Energy Drinks in Thailand

    Dec 2019

    While the sugar tax and rising health consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the ...

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    Country Report

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    RTD Tea in Thailand

    Dec 2019

    When the sugar tax was introduced in late 2017, the Thai government sought to limit its initial impact by restructuring the wider taxation regime for soft drinks. Due to these changes, RTD tea became subject to excise duty, from which it had ...

    US$990
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    Country Report

    Country Report

    Asian Speciality Drinks in Thailand

    Dec 2019

    Asian speciality drinks remained a negligible category in Thailand in 2019, and this is not expected to change over the forecast period. Thai consumers generally prefer to prepare their own Asian speciality drinks at home or buy unpackaged varieties ...

    US$990
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    Bottled Water in Thailand

    Dec 2019

    Bottled water continued to benefit from the increasing preference for healthier soft drinks among Thai consumers in 2019 as concerns about the negative health effects of sugar, artificial colourings and other ingredients led more people to avoid or ...

    US$990
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