Thailand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Dairy Packaging in Thailand

Aug 2022

Dairy packaging volumes witnessed a notable decline after the onset of the COVID-19 pandemic in 2020. In 2021 retail sales continued to be impacted by the third wave of COVID-19 which hit Thailand in this year. As such, although dairy packaging…

USD 990
Country Report

Consumer Electronics in Thailand

Aug 2022

Consumer electronics overall is seeing slowed retail volume growth in 2022 compared to its performance in 2021, with many product areas still falling. Leading the decline is imaging devices, followed by home audio and cinema. In-car entertainment and…

USD 2,750
Country Report

Ice Cream in Thailand

Jul 2022

Demand for ice cream was significantly impacted during 2020 and 2021 due to restrictions on consumers’ movements outside of the home including meeting friends for an ice cream during the summer season. Meanwhile, limits on tourism had a particularly…

USD 990
Country Report

Oral Care in Thailand

May 2022

Oral care performed well in 2021, with most product areas continuing healthy growth. This was supported by the renewed emphasis on personal cleanliness and hygiene brought about by the COVID-19 pandemic, with many Thais regarding these products as an…

USD 1,195
Country Report

Pulses in Thailand

Jan 2022

Sales of pulses continued to see slight decline in Thailand in 2021 due to the economic impact of COVID-19, although not as severely as in 2020. Pulses remain mainly consumed by affluent consumers, who tend to be more concerned with eating healthily.…

USD 1,195
Country Report

Fresh Food in Thailand

Jan 2022

Thailand has experienced the strongest infection of COVID-19 since March 2021, known as the third wave of COVID-19. The emergence of the Delta variant in June 2021 had a significant impact across the country and strongly contributed to the third wave…

USD 2,450
Country Report

RTD Tea in Thailand

Jan 2022

Having exhibited a double-digit rate of decline in 2020, there was no more than a modest rebound in off-trade volume sales of RTD tea during 2021. Demand picked up as COVID-19 restrictions were eased and consumers spent less time at home during the…

USD 1,195
Country Report

Energy Drinks in Thailand

Jan 2022

Having exhibited their fastest rate of decline in a decade during 2020, there was a modest rebound in off-trade volume sales of energy drinks in 2021. The economic uncertainty that held sway for much of 2020 had a negative impact on the ability of…

USD 1,195
Country Report

Experiential Luxury in Thailand

Jul 2022

The restrictions imposed on inbound tourism by the Thai Government in an effort to limit the spread of COVID-19 had a severe negative impact on the travel industry, including hotels. The improved performance expected in 2022, with luxury hotels…

USD 1,195
Country Report

Snacks in Thailand

Jul 2022

Sales of snacks suffered significant losses during 2020 and to a lesser extent 2021. The government introduced a wide range of measures to limit the spread of COVID-19 with these bringing a halt to many economic activities, but especially those…

USD 2,450
Country Report

Gum in Thailand

Jul 2022

Gum in Thailand is a relatively mature category with sales limited mainly to chewing gum, with bubble gum having a negligible presence. The category has a huge variety of product options although sales are dominated by a relatively small number of…

USD 1,195
Country Report

Cider/Perry in Thailand

Jul 2022

The third wave of COVID-19 was the most severe that Thailand faced, with tens of thousands of new COVID-19 cases every day. During this time, government measures to protect the health of the population included the closure of bars and restaurants,…

USD 1,195
Country Report

Video Games in Thailand

Jun 2022

Having surged by almost a third in 2020, the rate of growth in retail constant value sales (2021 prices) of video games slowed significantly during 2021 but remained in double digits. Lockdown restrictions were the main factor driving demand growth.…

USD 1,195
Country Report

Hosiery in Thailand

Mar 2022

Students and working professionals are the heaviest users of hosiery in Thailand. All school pupils and many university students must adhere to strict dress codes and this requires plainly patterned hosiery in white or brown to match with their…

USD 1,195
Country Report

Supermarkets in Thailand

Feb 2022

The retail current value sales of supermarkets continued to fall during 2021, albeit at a slightly more modest pace than in the previous year. Since the onset of the pandemic, supermarkets have performed much better than hypermarkets but slightly…

USD 1,195
Country Report

Home Care in Thailand

Feb 2022

After many years of growth, in 2020 home care turned to decline in both retail volume and current value terms. The negative performance in this year was due to the outbreak of COVID-19, which increased price-sensitivity in the country, leading…

USD 2,750
Country Report

Air Care in Thailand

Feb 2022

Air care saw much slower retail volume growth than earlier in the review period and turned to current value decline in 2020. With consumers focused on products for health and sanitisation, air care products were not considered essential, and…

USD 1,195
Country Report

Hot Drinks in Thailand

Jan 2022

The pandemic has had a positive effect on retail volume sales of hot drinks, with the negative effect of its economic shock outweighed by the fact that is has led to consumers spending more time at home. In particular, demand for hot drinks has been…

USD 2,450
Country Report

Vegetables in Thailand

Jan 2022

Retail volume sales of vegetables have continued to grow in Thailand despite the COVID-19 pandemic and the challenges it posed. However, in both 2020 and 2021, this was at a much lower rate than in prior years of the review period. As the pandemic…

USD 1,195
Country Report

Headphones in Thailand

Aug 2022

Headphones overall is enjoying a rebound in 2022 after seeing negative volume growth during the height of the pandemic and in 2021. In 2022, volume growth is driven entirely by TWS earbuds, with mass TWS earbuds rising significantly faster than…

USD 990
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