Thailand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Pulses in Thailand

Dec 2022

Total volume sales and consumption of pulses in Thailand are expected to see a strong rebound in 2022, after being hit by the pandemic. COVID-19 has had a significant impact on consumers’ consumption behaviour. Previously mainly consumed by affluent…

USD 1,195
Country Report

Fresh Food in Thailand

Dec 2022

Thailand experienced its most significant wave of COVID-19 infection from the end of 2021 to the middle of 2022. The outbreak of the Omicron variant disrupted all industries across the country, as this variant was more infectious and transmissible…

USD 2,450
Country Report

RTD Tea in Thailand

Dec 2022

Having exhibited a double-digit decline in off-trade volume terms in 2020, there was a modest rebound in sales of RTD tea during 2021, with this steady recovery continuing into 2022. Demand picked up as COVID-19 restrictions were lifted and consumers…

USD 1,195
Country Report

Energy Drinks in Thailand

Dec 2022

Energy drinks are commonly consumed in the morning as pre-work stimulants. This resulted in a significant drop in demand for energy drinks during 2020 and 2021, especially in the off-trade, as not only did people have less money to spend on energy…

USD 1,195
Country Report

Breakfast Cereals in Thailand

Nov 2022

Breakfast cereals is seeing stronger retail value sales growth in 2022 compared to 2021. Whilst consumers are increasingly seeking healthy diets in line with the health and wellness trends, thus preparing whole meals rather than quick preparation…

USD 1,195
Country Report

Mobility in Thailand

Nov 2022

Mobility services in Thailand continue to recover from the pandemic, with support from both financial institutions and the government. The latest EV scheme for 2022-2025 is expected to sustain the growth momentum of electric vehicles over the near…

USD 350
Country Report

Airlines in Thailand

Oct 2022

The number of people travelling via airlines plunged by more than two thirds between 2019 and 2021, and although it began to recover during 2022, it remained well below its 2020 level and at less than half of its 2019 peak. Meanwhile, the retail…

USD 1,195
Country Report

Vitamins in Thailand

Oct 2022

Vitamins continues to see dynamic growth in 2022, continuing the pattern seen since the outbreak of COVID-19 in 2020. Fears around contracting COVID-19 and other illnesses alongside ongoing health concerns has ensured strong demand for…

USD 1,195
Country Report

Other Dairy in Thailand

Sep 2022

Unlike condensed milk and coffee whiteners, cream continued to record a positive performance in retail volume growth terms in 2020. Cream derived some benefit from heightened awareness of health and wellness due to the outbreak of the Coronavirus…

USD 1,195
Country Report

Dairy Packaging in Thailand

Aug 2022

Dairy packaging volumes witnessed a notable decline after the onset of the COVID-19 pandemic in 2020. In 2021 retail sales continued to be impacted by the third wave of COVID-19 which hit Thailand in this year. As such, although dairy packaging…

USD 990
Country Report

Consumer Electronics in Thailand

Aug 2022

Consumer electronics overall is seeing slowed retail volume growth in 2022 compared to its performance in 2021, with many product areas still falling. Leading the decline is imaging devices, followed by home audio and cinema. In-car entertainment and…

USD 2,750
Country Report

Ice Cream in Thailand

Jul 2022

Demand for ice cream was significantly impacted during 2020 and 2021 due to restrictions on consumers’ movements outside of the home including meeting friends for an ice cream during the summer season. Meanwhile, limits on tourism had a particularly…

USD 990
Country Report

Oral Care in Thailand

May 2022

Oral care performed well in 2021, with most product areas continuing healthy growth. This was supported by the renewed emphasis on personal cleanliness and hygiene brought about by the COVID-19 pandemic, with many Thais regarding these products as an…

USD 1,195
Country Report

Sports Drinks in Thailand

Dec 2022

Sales of sports drinks declined sharply in 2020 and 2021 as the effects of pandemic and the efforts to contain it limited demand for these products. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and…

USD 1,195
Country Report

Debit Cards in Thailand

Dec 2022

The COVID-19 pandemic, which suppressed consumer spending across the board, had a strongly negative impact on debit cards in 2020 and 2021 with notable declines registered in transaction value and overall reduction in the number of cards in…

USD 1,195
Country Report

Charge Cards in Thailand

Dec 2022

Charge cards is a highly niche financial cards and payments category in Thailand, with the category recording the lowest number of transactions in the entire industry. This number has continued to decline through the pandemic and will continue to…

USD 1,195
Country Report

Dishwashers in Thailand

Nov 2022

Freestanding dishwashers already generate the highest proportion of total dishwashers sales, and are consistently gaining a growing share of the overall category. Indeed, built-in dishwashers volume sales are set to fall in 2022, while freestanding…

USD 1,195
Country Report

Eye Care in Thailand

Oct 2022

Eye care is seeing healthy growth in current value terms in 2022 with this being driven by several factors. Exposure to digital screens increased during the pandemic with the use of smartphones, tablets and laptops becoming part of the daily routine…

USD 1,195
Country Report

Baby Food in Thailand

Sep 2022

Retail current value sales are set to recover faster than retail volume sales across all categories under baby food over 2022. A declining birth rate over many consecutive years is set to continue over 2022, lowering the demand for baby food, while…

USD 1,195
Country Report

Headphones in Thailand

Aug 2022

Headphones overall is enjoying a rebound in 2022 after seeing negative volume growth during the height of the pandemic and in 2021. In 2022, volume growth is driven entirely by TWS earbuds, with mass TWS earbuds rising significantly faster than…

USD 990
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