Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Country Briefing

    Income and Expenditure: Thailand

    Oct 2020

    Thailand’s consumer income is expected to grow strongly by 2040, facilitated by stable economic development and declining unemployment. Employment will remain the major income source, driving the purchasing power of working-age individuals. ...

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    Country Report

    Country Report

    Car Rental (Destination) in Thailand

    Oct 2020

    Car rental sales have declined dramatically due to the lower number of arrivals, in addition to lockdowns of touristic hotspots such as Pattaya, Chiang Mai and Phuket. Furthermore, many customers of car rental companies have asked for refunds, as ...

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    Country Report

    Country Report

    Tourism Flows in Thailand

    Oct 2020

    The number of people visiting and leaving Thailand has plummeted in 2020, especially during the second quarter of the year, as a direct result of the COVID-19 pandemic and consequent travel restrictions. While all types of tourism in Thailand have ...

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    Country Report

    Country Report

    Travel in Thailand

    Oct 2020

    Thailand’s travel industry has been severely impacted by the COVID-19 pandemic in 2020, especially during the two month lockdown period between march and April, when inbound and outbound passenger numbers plummeted. Business travel has been hit ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Thailand

    Oct 2020

    The traditional intermediary model was severely challenged by the COVID-19 pandemic in 2020, with government lockdown measures forcing travel agencies to close for several months. Moreover, trips that were ongoing or planned for the summer of 2020 ...

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    Country Report

    Country Report

    Airlines in Thailand

    Oct 2020

    The revenues of all airlines in Thailand have plunged dramatically in 2020 due to the temporary closure of the country over the March-April lockdown period to prevent the spread of COVID-19. Low cost airlines are expected to be less affected than ...

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    Country Report

    Country Report

    Lodging in Thailand

    Oct 2020

    Like many other areas of the travel industry, lodging in general, but hotels in particular, have been hit hard by the unexpected decline in inbound arrivals in 2020 due to COVID-19. Hotels located at airports or those that catered primarily to ...

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    Future Demographic

    Future Demographic

    Thailand in 2040: The Future Demographic

    Sep 2020

    Depopulation will occur in Thailand after 2028 when deaths will outnumber births, despite net migration remaining positive. Ageing, compounded by increasing life expectancy and falling birth rates, will be a key demographic trend as older groups ...

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    Country Report

    Country Report

    Home Video in Thailand

    Sep 2020

    Televisions is set to drive retail volume growth of home video in 2020 as most Thais have to spend more time at home during the COVID-19 lockdown. Hometainment is a key need in these circumstances, as the global growth in the number of subscribers to...

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    Country Report

    Country Report

    In-Car Entertainment in Thailand

    Sep 2020

    The disposable incomes of many Thais are being devasted by the COVID-19 epidemic and the strict lockdown measures introduced by the government to control the spread of the virus. Unemployment soared in the early part of the pandemic, and many will ...

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    Country Report

    Country Report

    Consumer Electronics in Thailand

    Sep 2020

    Consumer electronics is expected to record flat retail volume sales in 2020, with the COVID-19 epidemic exerting varying influences on the different product types. The government’s efforts to control the virus, including lockdowns and the closure of ...

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    Country Report

    Country Report

    Computers and Peripherals in Thailand

    Sep 2020

    Laptops was one of only two categories to enjoy retail volume growth in 2019 (along with printers), and the category is set to outperform in 2020 with only a negligible retail volume decline when all other categories are expected to witness steep ...

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    Country Report

    Country Report

    Imaging Devices in Thailand

    Sep 2020

    All types of digital cameras are set to record retail volume declines in 2020, in particular fixed lens cameras and SLR cameras. These trends were already evident prior to the COVID-19 epidemic, which, if anything has only accelerated the declines as...

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    Country Report

    Country Report

    Mobile Phones in Thailand

    Sep 2020

    Smartphones are considered essential items among younger demographics in many countries and Thailand is no exception. Although many Thais are having to tighten their belts during the COVID-19 pandemic, this does not appear to be extending to ...

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    Country Report

    Country Report

    Wearable Electronics in Thailand

    Sep 2020

    The increased dangers of COVID-19 from issues such as diabetes and obesity have been well publicised globally, and this is leading many Thais to reassess their approach to health. Wearable electronics manufacturers have been focusing on their health ...

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    Country Report

    Country Report

    Portable Players in Thailand

    Sep 2020

    During the digital age, many devices are becoming smaller. Thai consumers have generally responded positively to wireless devices, especially speakers. There are many brands available, demonstrating the level of competition in this category. Thus, ...

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    Country Report

    Country Report

    Home Audio and Cinema in Thailand

    Sep 2020

    All categories of home and cinema recorded retail volume declines in 2019. Home audio and cinema in Thailand has witnessed a significant shift away from the old-style stereo set or home theatre towards wireless devices or just a smartphone. The shift...

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    Country Report

    Country Report

    Cider/Perry in Thailand

    Aug 2020

    Although cider/perry remained a small category in 2019, it saw the fastest growth within alcoholic drinks, with a double-digit total volume increase. It is considered easy to drink due to its sweet taste, therefore it is seeing growing demand amongst...

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    Country Report

    Country Report

    Alcoholic Drinks in Thailand

    Aug 2020

    COVID-19 is expected to have a significant negative impact on sales of alcoholic drinks in Thailand in 2020, particularly in the first half of the year. Sales in the on-trade channel are expected to plummet, for several reasons. First, from 21 March,...

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    Country Report

    Country Report

    Wine in Thailand

    Aug 2020

    Although wine continued to see strong total volume growth in 2019, the rate of increase slowed compared with all other years of the review period, due to much slower growth in the number of inbound European tourists. Demand for wine in Thailand is ...

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