Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Consumer Lending in Thailand

    Oct 2018

    Thailand’s economy continued to register growth, which raised consumer confidence and encouraged higher spending on goods and services. The high level of household spending benefited consumer lending, especially credit cards, personal loans, hire ...

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    Country Report

    Country Report

    Consumer Credit in Thailand

    Oct 2018

    In 2017, the Bank of Thailand introduced new regulations to control the level of household debt. As a result, growth in the number of new credit cards and unsecured personal loans slowed down but this was offset by higher consumer loans outstanding. ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Sep 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Coffee Premiumisation in Southeast Asia

    Sep 2018

    With a diverse culture, varying income levels and the significant urban-rural divide across Southeast Asia, multiple coffee waves co-exist, appealing to a wide segment of consumers. Premiumisation appeals to affluent consumers, and are still ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Sep 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Country Report

    In-Car Entertainment in Thailand

    Aug 2018

    Social media has a great impact on people’s lifestyle; the smartphone is almost considered part of the body. Many car companies are enabling linkage of smartphones to vehicles to add more value. Via Bluetooth or a navigator with voice command, ...

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    Country Report

    Country Report

    Mobile Phones in Thailand

    Aug 2018

    Social media plays a big part in people’s everyday life. Thai people like to take photos and share them on social media, especially photos of themselves, food and video clips of important situations. Previously, quality photos were taken on a full ...

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    Country Report

    Country Report

    Computers and Peripherals in Thailand

    Aug 2018

    The purpose of computers varies: some are used for commercial purposes, some are used for gaming and some are used for editing videos/artwork. Different purposes need different specifications, which leads to higher demand for customised computers ...

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    Country Report

    Country Report

    Home Audio and Cinema in Thailand

    Aug 2018

    Home audio and cinema in Thailand has seen a significant shift away from the old-style stereo set or home theatre towards wireless devices or just a smartphone. The shift has led to a decline in home audio and cinema sales as many consumers prefer to...

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    Country Report

    Country Report

    Home Video in Thailand

    Aug 2018

    Many Thai consumers live in apartments for convenience and the proximity to their offices and schools. The number of apartments offered for sale impacts the demand for televisions and in-home entertainment devices. Due to the limited space in ...

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    Country Report

    Country Report

    Imaging Devices in Thailand

    Aug 2018

    The habit of using smartphones to take photos has spread. The price of a smartphone, which is worth paying for because it provides good quality photos, and other features that come with it have made it difficult for the digital camera to survive. The...

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    Country Report

    Country Report

    Consumer Electronics in Thailand

    Aug 2018

    People are living in an advanced technology society, the digitalisation period, and greatly relying on the internet. Thailand is among the countries that spend the longest time on the internet each day. This trend is pushing most internet-related ...

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    Country Report

    Country Report

    Portable Players in Thailand

    Aug 2018

    During the digital age, most devices seem to become invisible or smaller. Thai consumers have generally responded positively to wireless devices, especially speakers. There are many brands available which shows that there is high competition in this ...

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    Country Report

    Country Report

    Wearable Electronics in Thailand

    Aug 2018

    The health trend is booming in Thailand. Thai people are paying more attention to their health. Rock star Toon Body Slam, by running to raise funds for hospitals, has encouraged Thai people to take care of their health. He has advised people that ...

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    Country Report

    Country Report

    Cigarettes in Thailand

    Aug 2018

    The forecast period is expected to witness ongoing declines in demand for cigarettes, with tax hikes, anti-smoking campaigns and the spreading understanding of the harms of cigarette smoking to continue suppressing demand. Younger consumers are ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Thailand

    Aug 2018

    Although the consumer base for cigars and cigarillos remains limited to a small base of affluent consumers, this consumer group is expanding as the appeal of these products continues to grow. Cigars, in particular, are not regarded as products to be ...

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    Country Report

    Country Report

    Tobacco in Thailand

    Aug 2018

    2017 saw Thailand’s tobacco industry register strong retail value growth as unit prices increased across the board. This was mainly due to changes in the taxation regime for all tobacco products, with cigarettes registering strong unit prices ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Thailand

    Aug 2018

    The importation, manufacture, sale and possession of vapour products remains completely banned in Thailand. The ban on vapour products is promulgated under the Tobacco Products Control Act 2535 (Section 10), Medicines Act 2510 (Section 12) and ...

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    Country Report

    Country Report

    Packaging Industry in Thailand

    Aug 2018

    Ongoing urbanisation played a key role in the development of packaging across product categories in the Thai market at the end of the review period. The disruption of traditional lifestyles and the fast pace of urban living drove demand for greater ...

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    Country Profile

    Country Profile

    Thailand: Country Profile

    Jul 2018

    Thailand’s economy is growing at a healthy pace in 2018. Private consumption and exports will both see strong gains. Public spending will rise but could crowd out private investment. The possible escalation of protectionist threats in the region is a...

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