Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Personal Accessories in Thailand

    Jul 2021

    Something of a recovery was seen in sales of personal accessories during 2021 as some semblance of normality returned to Thai society and the adverse economic situation eased somewhat. However, the influence of the COVID-19 pandemic remained evident ...

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    Watches in Thailand

    Jul 2021

    The incomes of many Thai people remained under some pressure during 2021, a direct consequence of the COVID-19 pandemic and the interruption caused to commercial activity in key sectors of the Thai economy during 2020. As a result, demand for watches...

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    Writing Instruments in Thailand

    Jul 2021

    With demand for writing instruments still under pressure due to the lingering impact of the COVID-19 pandemic during 2021, many of the category’s leading brands looked to promotional activity to boost sales, with some interesting and innovative ...

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    Jewellery in Thailand

    Jul 2021

    One of the most important impacts of the COVID-19 pandemic on Thai society during 2020 and 2021 was increasing interest that consumers paid to the internet and digital communications. In particular, social media became an increasingly important way ...

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    Bags and Luggage in Thailand

    Jul 2021

    One of the most important trends to emerge from the COVID-19 pandemic for bags and luggage in Thailand during 2020 and 2021 was the huge shift towards online sales across the category. Since the onset of the COVID-19 pandemic, many consumers have ...

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    Mobility in Thailand

    Jul 2021

    Private cars is the dominant mode of transport in Thailand, although the COVID-19 shock and economic uncertainty constrained new car market growth. Electric vehicles are expected to gain greater share by 2025 thanks to planned investments into ...

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    Contact Lenses and Solutions in Thailand

    Jul 2021

    Contact lenses and solutions is expected to suffer a decline in current retail value, but not as steep a decline as in 2020. The consumer behaviours caused by the pandemic are still expected to linger in 2021, as COVID-19 infections remain high. For ...

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    Sunglasses in Thailand

    Jul 2021

    Sunglasses was the hardest hit by the pandemic in 2020, with current value sales falling by over a fifth. Value sales are expected to decline in 2021, though the decline will not be as steep as in 2020. All the same, with many lockdown measures ...

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    Eyewear in Thailand

    Jul 2021

    Thailand fared relatively well in terms of COVID-19 infection rates in 2020 but all the same its economy was hit hard and by April 2021, infection rates were picking up as the Delta variant took hold and lockdown restrictions were reimposed....

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    Spectacles in Thailand

    Jul 2021

    Spectacles was the least affected eyewear by the pandemic in 2020, though it registered double-digit current value decline all the same. In 2021, it is expected that it will register minimal current value decline. There is not expected to be ...

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    Ice Cream and Frozen Desserts in Thailand

    Jun 2021

    Demand for ice cream, particularly through the foodservice channel, was significantly impacted during 2020 due to the national lockdown which restricted consumers’ movement outside of the home including meeting friends for an ice cream during the ...

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    Gum in Thailand

    Jun 2021

    Gum, mainly comprising chewing gum, is predicted to see a marginal improvement in demand, as early 2021 saw an easing of restrictions before the third wave hit and various measures were reintroduced in certain hard-hit areas in the April. Gum is ...

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    Chocolate Confectionery in Thailand

    Jun 2021

    Chocolate confectionery is predicted to see improving demand in 2021, although the category is unlikely to fully recover to pre-pandemic volume sales levels due to the strength of the decline the previous year, when increasingly price-sensitive ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand

    Jun 2021

    Sweet biscuits, snack bars and fruit snacks in Thailand is dominated by sweet biscuits, and as an affordable indulgence the latter had experienced stable demand during 2020 as consumers continued to purchase small treats whilst at home during the ...

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    Savoury Snacks in Thailand

    Jun 2021

    Rising price sensitivity amongst local consumers as a result of decreasing disposable incomes in light of the pandemic and general weakening consumer sentiment as Thais were forced to remain at home for longer periods of time as a result of ...

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    Sugar Confectionery in Thailand

    Jun 2021

    As an affordable treat, certainly in comparison to chocolate confectionery for instance, sugar confectionery experienced a much lower overall decline in demand during 2020, particularly as children remained at home for large periods of time due to ...

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    Cigars, Cigarillos and Smoking Tobacco in Thailand

    Jun 2021

    Cigars and cigarillos are perceived to be premium products by Thai consumers and as such are mainly only purchased by a niche group of wealthier locals and tourists. Sales of these products were hard hit by the outbreak of COVID-19 in Thailand for ...

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    Tobacco in Thailand

    Jun 2021

    2020 was a tough year for tobacco producers in Thailand as the outbreak of COVID-19 delivered several blows to the industry. With the closure of the country’s borders tourism ground to a halt putting a significant dent in Thailand’s GDP and resulting...

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    Cigarettes in Thailand

    Jun 2021

    Following the outbreak of COVID-19 in Thailand numerous articles appeared from the government and in the media highlighting the additional health threat from the virus to smokers. As COVID-19 attacks the respiratory system, health experts highlighted...

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    Rtds in Thailand

    May 2021

    RTDs witnessed a major decline in on-trade volume sales in 2020, while the off-trade also contracted, though to a lesser degree. Both the on-trade and off-trade growth rates were strongly affected by the ban on sales of alcohol in April, which ran ...

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