Thailand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Fragrances in Thailand

May 2022

Fragrances witnessed a steep decline in demand during the COVID-19 pandemic in Thailand in 2020 and the category witnessed little improvement in 2021. There was a reduced need for these products as most Thai consumers stayed at home, with limited…

USD 1,195
Country Report

Wipes in Thailand

Mar 2022

Personal wipes in 2021 experienced stronger volume growth than in 2020, but the category’s volume growth is still lagging behind the rates being seen prior to the pandemic. The current value performance also improved in 2021, although a certain…

USD 1,195
Country Report

Menswear in Thailand

Mar 2022

Sales of menswear saw only a small recovery in 2021 in current value terms, with restrictions on tourism and the impact of COVID-19 on the economy continuing to be felt. While products designed for comfort benefited from the ongoing home seclusion,…

USD 1,195
Country Report

Apparel Accessories in Thailand

Mar 2022

Facing sharp losses in other areas of their business, many apparel and footwear manufacturers turned to producing face masks in the wake of COVID-19. This ranged from sportswear brands to fast fashion retailers such as Uniqlo, as well as a whole host…

USD 1,195
Country Report

Toilet Care in Thailand

Feb 2022

After seeing a notable retail current value decline in 2020, toilet care continued to see its sales fall in 2021, although the rate of decline was slower, and only minor. Despite additional waves of the pandemic the category did not gain much…

USD 1,195
Country Report

Coffee in Thailand

Jan 2022

Having exhibited their fastest pace of growth in a decade during 2020, the rate of growth in retail volume sales of coffee slowed, but remained robust, in 2021. Restrictions on movement arising from the pandemic meant that local consumers were…

USD 1,195
Country Report

Starchy Roots in Thailand

Jan 2022

Taro is considered to be one of the industrial crops in terms of district level since a number of farmers in rural areas have grown taro as a core product. Thai consumers like to use taro in several dishes especially for desserts, such as coconut…

USD 1,195
Country Report

Soft Drinks in Thailand

Jan 2022

Having declined for the first time in well over a decade during 2020 due to the economic shock of the pandemic, which was amplified in Thailand by a drastic decline in inbound tourism, off-trade volume sales of soft drinks rebounded strongly in 2021,…

USD 2,450
Country Report

Bottled Water in Thailand

Jan 2022

Having slowed during 2020, the pace of growth in off-trade volume sales of bottled water quickened in 2021 but remained below its pre-pandemic level. The effect of the economic shock of the pandemic was compounded by a reduction in impulse purchasing…

USD 1,195
Country Report

Oral Care in Thailand

May 2022

Oral care performed well in 2021, with most product areas continuing healthy growth. This was supported by the renewed emphasis on personal cleanliness and hygiene brought about by the COVID-19 pandemic, with many Thais regarding these products as an…

USD 1,195
Country Report

Pulses in Thailand

Jan 2022

Sales of pulses continued to see slight decline in Thailand in 2021 due to the economic impact of COVID-19, although not as severely as in 2020. Pulses remain mainly consumed by affluent consumers, who tend to be more concerned with eating healthily.…

USD 1,195
Country Report

Fresh Food in Thailand

Jan 2022

Thailand has experienced the strongest infection of COVID-19 since March 2021, known as the third wave of COVID-19. The emergence of the Delta variant in June 2021 had a significant impact across the country and strongly contributed to the third wave…

USD 2,450
Country Report

RTD Tea in Thailand

Jan 2022

Having exhibited a double-digit rate of decline in 2020, there was no more than a modest rebound in off-trade volume sales of RTD tea during 2021. Demand picked up as COVID-19 restrictions were eased and consumers spent less time at home during the…

USD 1,195
Country Report

Energy Drinks in Thailand

Jan 2022

Having exhibited their fastest rate of decline in a decade during 2020, there was a modest rebound in off-trade volume sales of energy drinks in 2021. The economic uncertainty that held sway for much of 2020 had a negative impact on the ability of…

USD 1,195
Country Report

Hair Care in Thailand

May 2022

Thai consumers still remained beauty conscious during 2021 despite ongoing home seclusion and a lack of opportunities to socialise and an increased focus on health and hygiene. Stuck at home for long periods some consumers looked to pamper themselves…

USD 1,195
Country Report

Colour Cosmetics in Thailand

May 2022

Demand for colour cosmetics continued to be hindered by the new normal lifestyle seen in Thailand since the start of the pandemic. People continued to wear face masks in public, while many people continued to work from home where possible and…

USD 1,195
Country Report

Jeans in Thailand

Mar 2022

Sales of jeans were particularly hard hit by the impact of COVID-19 on Thailand. Like most items of apparel, sales of jeans were impeded by the disruption to store openings. While sales of some products shifted online, when it comes to jeans…

USD 1,195
Country Report

Childrenswear in Thailand

Mar 2022

Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Sales of childrenswear saw a small improvement in 2021 as stores…

USD 1,195
Country Report

Polishes in Thailand

Feb 2022

After seeing notable current value and volume declines in 2020, sales of polishes continued to fall in 2021, although at a slower rate. In general, polishes are not popular products in the Thai market, and sales are mainly limited to urban areas,…

USD 1,195
Country Report

Free From in Thailand

Feb 2022

The performance of free from dairy in Thailand has been supported mainly by milk alternatives during the Coronavirus (COVID-19) pandemic. Milk alternatives are perceived to be higher in nutrients and lower in fat compared to cow’s milk. They are also…

USD 990
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