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Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Country Report

    Country Report

    Better For You Beverages in Thailand

    Feb 2020

    Reduced sugar beverages remains by far the largest category in BFY beverages, with consumers having a strong leaning towards BFY reduced sugar carbonates and popular brands such as Coca-Cola Zero Sugar and Pepsi Max continuing to see sales growth. ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Thailand

    Feb 2020

    As an already mature category in Thailand, categories such as NH RTD have been criticised for their high sugar content, which has led to some health-conscious consumers moving away. Consumers perceive NH RTD tea to be sugary and thus unhealthy, while...

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    Country Report

    Country Report

    Organic Packaged Food in Thailand

    Feb 2020

    Traditionally, organic food has been perceived as only catering to health-conscious high-income consumers in Thailand. However, the growth of the healthy eating megatrend in recent years has expanded the target consumer segment to include more ...

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    Country Report

    Country Report

    Better For You Packaged Food in Thailand

    Feb 2020

    The healthy consumption trend in Thailand is widespread thanks to the support of social media and government campaigns. Recent initiatives have espoused the dangers of excessive sodium consumption in foods and snacks, thus encouraging Thais to change...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Thailand

    Feb 2020

    Thanks to the health and wellness trends, consumers increasingly perceive clean eating and all-natural products as being healthier. Unprocessed or minimally processed products with no artificial ingredients are in high demand. These products claim to...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Thailand

    Feb 2020

    Due to the hectic pace of modern life, consumers are increasingly fatigued, thus stimulating demand for energy boosting FF beverages. This trend is particularly strong among workers in labour intensive jobs. Beauty from within products are also ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Thailand

    Feb 2020

    Along with the health and wellness trend, products that are fortified with protein are witnessing positive growth. This trend is being driven by the media, online influencers, fitness gurus, and social media platforms. Awareness of the considerable ...

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    Country Report

    Country Report

    Health and Wellness in Thailand

    Feb 2020

    Health and wellness sales continue to rise in Thailand. As lifestyles become increasingly hectic, demand is growing for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also ...

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    Country Report

    Country Report

    Organic Beverages in Thailand

    Feb 2020

    Organic beverages continued to post solid retail value growth in 2019, albeit from a small base. With increasing spending power and rising health consciousness, more consumers are opting for organic variants. Organic beverages have a premium image ...

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    Country Report

    Country Report

    Free From in Thailand

    Feb 2020

    Free from dairy remains an important category in free from, with further strong growth likely over the forecast period, particularly in light of the widespread distribution and affordable pricing of soy milk. Although sales remain negligible, free ...

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    Country Report

    Country Report

    Toilet Care in Thailand

    Feb 2020

    Thai consumers are increasingly looking for products that are capable of quickly removing stubborn stains and mildew without the need to exert excessive scrubbing. In response, leading players are launching new multiple-action lines in a variety of ...

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    Country Report

    Country Report

    Bleach in Thailand

    Feb 2020

    With its chlorine content, bleach is typically used along with detergents to remove stubborn stains and spots on items of clothing such as school uniforms. However, as a result of its multipurpose qualities, bleach is also often used with other home ...

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    Country Report

    Country Report

    Home Insecticides in Thailand

    Feb 2020

    The widespread threat of dengue fever remains a major issue throughout Thailand and is the main driver of demand for home insecticides. Mosquito-killing sprays are thus the most popular format for such products in general households, while ...

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    Country Report

    Country Report

    Laundry Care in Thailand

    Feb 2020

    Given Thailand’s tropical and humid climate, perspiration and unpleasant odours on clothes are common, with many consumers thus relying on scent boosters such as cologne and deodorant. However, perfume scent can be overwhelming and unbearable to some...

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    Country Report

    Country Report

    Surface Care in Thailand

    Feb 2020

    Over the past decade, urbanisation has resulted in the majority of the Thai urban population living as single families in smaller homes such as apartments and condominiums. Private houses, also known as single-detached houses in Thailand, are ...

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    Country Report

    Country Report

    Polishes in Thailand

    Feb 2020

    Polishes remains a niche product category in Thailand, with demand mostly being limited to higher income consumers in urban areas due to relatively high prices. In addition, the fact that most Thais are not particularly concerned about using ...

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    Country Report

    Country Report

    Dishwashing in Thailand

    Feb 2020

    Thai consumers continue to wash their dishes by hand due to the lack of awareness, ability to afford, and availability of automatic washing machines. Over the years, many Thai manufacturers and importers have tried to promote automatic dishwashers, ...

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    Country Report

    Country Report

    Air Care in Thailand

    Feb 2020

    In addition to refreshing living spaces, a growing number of consumers in Thailand are also looking for additional functionality from air care products, such as the capacity to kill bacteria and eliminate particularly tough to tackle odours and musty...

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    Country Report

    Country Report

    Home Care in Thailand

    Feb 2020

    Overall, the market for home care products in Thailand is supported by population growth, as well as the increasing number of residential properties in urban areas. The main factor fuelling demand in several home care categories is changing ...

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    Country Report

    Country Report

    Fish and Seafood in Thailand

    Feb 2020

    Fish and seafood is highly competitive; however fish continues to contribute the largest growth and value sales...

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