Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Toys and Games in Thailand

    Jun 2019

    Thailand is the second-largest economy in ASEAN and it continued to record robust growth in 2018 with GDP seeing good growth. Consumer confidence rose in 2018 thanks to low interest and inflation rates, a hike in the minimum wage and a very low ...

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    Traditional Toys and Games in Thailand

    Jun 2019

    Traditional toys and games saw stronger growth in current value terms in 2018 compared to the previous year, which was driven in part by the country’s healthy economy. With low unemployment, low-level inflation and a hike in the minimum wage, ...

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    Video Games in Thailand

    Jun 2019

    The way in which people play video games is changing and this is reflected in the rapid shift from physical to digital video games software. The dynamic growth of mobile games is attributed to the increasing penetration of smartphones in Thailand, ...

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    Baby and Child-Specific Products in Thailand

    Jun 2019

    Increasing concerns over the chemical ingredients that are used in the manufacture of most beauty and personal care products, including the majority of baby and child-specific products, have resulted in many consumers becoming more willing to abandon...

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    Bath and Shower in Thailand

    Jun 2019

    Local players are gaining ground in bath and shower by offering value-added products and in 2018 these included professional spa products made using natural Asian ingredients such as lemongrass, mangosteen, jasmine and orchids and these are ...

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    Colour Cosmetics in Thailand

    Jun 2019

    As consumers become increasingly interested in a wider range of colour cosmetics, demand is shifting towards specific products that offer specific benefits. Companies and brands are responding by offering products with targeted benefits and 2018 saw ...

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    Deodorants in Thailand

    Jun 2019

    With deodorant companies seeking to overcome the commodity status that their products have attained and the maturity of demand that comes with this, value is being added through various features and functions. These include the launch of new scents, ...

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    Depilatories in Thailand

    Jun 2019

    As affluence spreads throughout Thai society, female consumers of all social groups are becoming more interested in professional beauty services, including professional hair removal treatments. These hair removal treatments include waxing, intense ...

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    Fragrances in Thailand

    Jun 2019

    Premium fragrances is mainly the preserve of international companies such as Estée Lauder, Chanel and Dior and each of these companies offers numerous brands such as Beyond Paradise, DKNY, Clinique Happy, Tommy and Aramis Always for Women. Many Thai ...

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    Hair Care in Thailand

    Jun 2019

    Thai consumers are becoming more concerned about the ingredients of their hair care products and this is motivating the shift towards more natural products. Companies and brands are responding and 2018 saw Sunsilk offer its new natural-based product ...

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    Mass Beauty and Personal Care in Thailand

    Jun 2019

    After many years of incremental growth, Thailand’s local mass beauty and personal care brands are finally achieving positions of genuine strength and power. Among the main reasons for this relatively recent breakthrough are the growing influence of ...

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    Men's Grooming in Thailand

    Jun 2019

    The strong growth being seen in sales of men’s grooming is largely due to rising demand for men’s toiletries. In particular, demand for male-specific bath and shower products is taking off. This is the result of the rising awareness of the importance...

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    Oral Care in Thailand

    Jun 2019

    Rising demand for premium toothpaste made from natural ingredients such as salt, mint and charcoal and products that can help people to manage and treat oral issues such as gingivitis and sensitive teeth continue to support value growth in the ...

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    Beauty and Personal Care in Thailand

    Jun 2019

    Beauty and personal care registered moderate sales growth in 2018 as population growth and rising affluence among urban dwellers continued to support rising demand. This growth was however tempered by the maturity of demand in many of the largest and...

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    Premium Beauty and Personal Care in Thailand

    Jun 2019

    Consumers in urban areas across Thailand are more aware of the importance of healthy living and this is particularly apparent in Bangkok. Faced with numerous aspects of their lifestyles which could be characterised as inherently harmful, many are ...

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    Skin Care in Thailand

    Jun 2019

    One of the major trends in skin care in 2018 was the seemingly relentless rise in the popularity of products in serum format. Among the most important launches in this area in 2018 was Clarins Double Serum Complete Age Control, which was launched in ...

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    Sun Care in Thailand

    Jun 2019

    As public interest in healthy living continues to grow, more consumers are expected to seek to prevent their children’s skin from being burned by the sun. It is becoming more widely known that it is vitally important to protect the skin of children ...

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    Cat Food in Thailand

    Jun 2019

    The percentage of households owning a cat continued to increase in 2019, as did the overall cat population in Thailand, although it will remain much lower than the dog population over the forecast period. However, it is evident that due to consumers’...

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    Dog Food in Thailand

    Jun 2019

    Thai consumers are becoming increasingly informed about what constitutes a proper diet for their dogs. Traditionally, owners used to feed their dogs food scraps. However, this attitude is changing as they gain greater awareness of their dogs’ health....

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    Other Pet Food in Thailand

    Jun 2019

    Other pet food remains niche compared to dog food and cat food, as there is less of an interest in keeping birds and small mammals or reptiles in Thailand. Alternative pets such as the latter remain popular amongst small communities, with people who ...

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