Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Economy, Finance and Trade: Thailand

    Mar 2021

    In 2020, Thailand’s economy experienced one of the sharpest contractions in Asia Pacific, due to global supply chain disruptions, travel restrictions, and a decline in domestic and external demand. Economic activity is expected to pick up over ...

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    Country Report

    Country Report

    Tissue and Hygiene in Thailand

    Mar 2021

    The response to COVID-19 in Thailand impacted categories within the tissue and hygiene market in different ways during 2020. Incomes were impacted due to rising unemployment and reduced number of working hours with job insecurity making people more ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Thailand

    Mar 2021

    The consumer response to COVID-19 in 2020 was one of initial stockpiling of nappies/diapers/pants as the products are considered essential, particularly with many parents staying at home with their children during the pandemic. Given the prolonged ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Thailand

    Mar 2021

    COVID-19 had an adverse impact on demand for away-from-tissue in 2020, due to a lack of tourism or dining out in horeca establishments for much of the year. Visits to restaurants, shopping centres, entertainment venues including cinemas and travel ...

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    Country Report

    Country Report

    Retail Tissue in Thailand

    Mar 2021

    During 2020, COVID-19 did not have a significant impact on demand for retail tissue, with Thais continuing to use water and home care products around their home to keep it clean and safe from the virus. There were also no issues in terms of product ...

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    Country Report

    Country Report

    Sanitary Protection in Thailand

    Mar 2021

    While some initial stockpiling was noted in Thailand in response to COVID-19, as restrictions on the movement of the population led some consumers to purchase higher quantities of sanitary protection, overall demand for the category was not adversely...

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    Country Report

    Country Report

    Wipes in Thailand

    Mar 2021

    Demand for wipes continued to be driven by baby wipes in 2020. Apart from caring for babies, this product is also perceived by many consumers as a general multi-purpose wipe that is offered at a more affordable price than specific products such as ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Thailand

    Mar 2021

    Strong growth witnessed by retail adult incontinence in Thailand over the review period was driven by the increasing number of citizens aged over 60, as the country moves towards an ageing society. Demand tends to stem from consumers residing in ...

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    Country Report

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    Footwear in Thailand

    Feb 2021

    Sales of footwear plummeted in 2020 as COVID-19 placed a huge strain on Thailand’s economy. Tourism is integral to the success of many businesses and as such unemployment rocketed as the country closed its borders to control COVID-19. This forced ...

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    Country Report

    Country Report

    Hosiery in Thailand

    Feb 2021

    Students and working professionals are the heaviest users of hosiery in Thailand. All school pupils and many university students must adhere to strict dress codes and this requires plainly patterned hosiery in white or brown to match with their ...

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    Country Report

    Country Report

    Childrenswear in Thailand

    Feb 2021

    Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Nevertheless, the closure of non-essential stores, coupled with ...

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    Country Report

    Country Report

    Jeans in Thailand

    Feb 2021

    Sales of jeans were particularly hard hit by the impact of COVID-19 on Thailand. Like most items of apparel, sales of jeans were impeded by store closures. While sales of some products shifted online, when it comes to jeans consumers generally prefer...

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    Country Report

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    Womenswear in Thailand

    Feb 2021

    Womenswear was hard hit by the impact of COVID-19 on Thailand in 2020. Firstly, the lockdown prevented consumers from visiting stores and trying on products, with e-commerce not yet established enough to compensate for these losses. Added to this, ...

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    Country Report

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    Apparel Accessories in Thailand

    Feb 2021

    Sales of belts, scarves, ties and gloves declined sharply in 2020, with sales being hard hit by COVID-19. In the case of belts and ties sales were negatively impacted by work-from-home arrangements, with consumers no longer having to worry about ...

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    Country Report

    Country Report

    Apparel and Footwear in Thailand

    Feb 2021

    Even prior to the outbreak of COVID-19 the outlook for Thailand’s apparel and footwear industry was not a bright one with its economy under pressure, high unemployment and high household debt, along with a slowdown in tourism. As such, when COVID-19 ...

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    Country Report

    Country Report

    Sportswear in Thailand

    Feb 2021

    Thai consumers have become increasingly health conscious, often engaging in exercise, sports and other physical activities, with many looking to make some form of outdoor or indoor exercise a daily routine. In addition to traditionally popular sports...

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    Country Report

    Country Report

    Menswear in Thailand

    Feb 2021

    Product innovation focusing on fabric was very much in evidence in menswear in Thailand’s during the review period. Among the notable new fabric design innovations several came from ICC International PCL’s Arrow brand. For example, the brand’s Arrow ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Thailand

    Feb 2021

    Thailand remains an attractive destination for lower-value-added industries such manufacturing and agriculture, as the country offers a cost-effective labour force and favourable FDI policies. Furthermore, Thailand is directing investment to improve ...

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    Country Report

    Country Report

    Dishwashing in Thailand

    Feb 2021

    Working-from-home and self-quarantine has impacted the performance of dishwashing in 2020, leading to a rise in volume sales and positive value growth for the year. However, the increase in home food deliveries in urban areas of the country, stifled ...

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    Country Report

    Country Report

    Home Care in Thailand

    Feb 2021

    In 2020, home care value and volume growth declined compared to results recorded in 2019, with the outbreak of COVID-19 increasing price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household....

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