Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Thailand

    Nov 2018

    Consumers are making smarter food choices as they are more concerned about their health and wellbeing. With new legislation banning the production, import and sale of trans-fats and food products which contain them coming into effect in early 2019, ...

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    Country Report

    Country Report

    Breakfast Cereals in Thailand

    Nov 2018

    Consumers are not only searching for something to satiate their hunger, but rather for notable eating experiences. More players, including imported and domestic niche brands, have been introducing new products using a range of unique selling points. ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Thailand

    Nov 2018

    Fresh fruit and vegetables are typically preferred by Thais, many of which are grown locally and can be easily found in modern and traditional grocery stores at affordable prices. Canned fruit is considered to be high in sugar and contain few ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Thailand

    Nov 2018

    Thais are familiar with canned seafood (sardines, mackerel, tuna and baby clams) and appreciate shelf stable products as a tasty, affordable and versatile option that can be incorporated easily with many dishes. The offer of flavours includes tomato ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Thailand

    Nov 2018

    There is a strong appetite for instant noodles among Thai consumers of all ages and income levels because of its flavour and taste, very simple preparation and high convenience. However, with domestic flavours present for decades, consumers are ...

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    Country Report

    Country Report

    Charge Cards in Thailand

    Nov 2018

    Charge cards in Thailand are not widely used by consumers and are only accepted by certain stores. In 2018, only American Express provided charge card services in Thailand, after Diners Club moved away from this service in 2016. Since charge cards ...

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    Country Report

    Country Report

    Credit Cards in Thailand

    Nov 2018

    In 2017, the new credit line was declared by the Bank of Thailand to control the rising level of household debt. As a result, the new regulation mostly impacts the number of new credit cards issued to customers with monthly incomes lower than ...

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    Country Report

    Country Report

    Debit Cards in Thailand

    Nov 2018

    Since debit cards are widely used in Thailand, they continue to be the most affordable financial card for the majority of Thais. Unlike owning a credit card, a debit cardholder is not required to be a certain age or make a certain level of income to ...

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    Country Report

    Country Report

    Financial Cards and Payments in Thailand

    Nov 2018

    Total consumer payment transactions are steadily increasing in Thailand, both in volume of transactions and value of payments. The growth of consumer payment transactions is mainly driven by Thailand’s upbeat economy, encouraging local consumers to ...

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    Country Report

    Country Report

    Pre-Paid Cards in Thailand

    Nov 2018

    Pre-paid cards were originally widely used for pre-paid mobile SIM card top-ups, for transportation systems, and for shops. With e-payments strongly growing alongside financial technology in Thailand, the e-wallet is becoming a more convenient ...

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    Country Report

    Country Report

    Store Cards in Thailand

    Nov 2018

    Since store cards do not answer local consumers’ lifestyles and are not widely used, co-branded credit cards have replaced the store card. Co-branded credit cards not only offer benefits by shopping in specific stores, but also offer various benefits...

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    Country Report

    Country Report

    Edible Oils in Thailand

    Nov 2018

    As consumers are becoming increasingly concerned about the nutritional content of the food they eat, they are seeking products with good quality ingredients. In addition, they are also willing to learn how to use specific oils in food preparation so ...

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    Country Report

    Country Report

    Ready Meals in Thailand

    Nov 2018

    With increasingly busy lifestyles and ongoing urbanisation, many Thai consumers are short of time. Moreover, new housing developments tend to be equipped with smaller kitchen areas, making it more difficult to cook meals from scratch. As a result, ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Thailand

    Nov 2018

    Thai consumers are becoming increasingly health-conscious and better educated about nutrition and food labelling. When it comes to sauces, dressings and condiments, they are opting for products which are low in salt, fat and calories and do not ...

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    Country Report

    Country Report

    Soup in Thailand

    Nov 2018

    Rice porridge is a popular breakfast dish in Thailand but is also offered throughout the day by both street stalls and more upmarket restaurants. Instant rice porridge products are convenient for consumers with busy lifestyles, offering popular ...

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    Country Report

    Country Report

    Sweet Spreads in Thailand

    Nov 2018

    In late 2017, sweet spreads from South Korea became hugely popular among younger Thais. South Korean brands such as O'Sulloc, Spread101 and Feliz offer spreads in flavours such as creamy green tea, cookies and cream, almond and hazelnut. Moreover, ...

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    Future Demographic

    Future Demographic

    Thailand in 2030: The Future Demographic

    Nov 2018

    In 2030, the population of Thailand will reach 69.6 million, an overall increase of 0.9% from 2017. Deaths are set to outnumber births for the first time in 2026 and by 2028 positive net migration will no longer be able to mitigate decline. The urban...

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    Country Profile

    Country Profile

    Thailand: Country Profile

    Nov 2018

    Thailand’s economy is growing at a healthy pace in 2018. Private consumption and exports will both see strong gains. Public spending will rise but could crowd out private investment. The possible escalation of protectionist threats in the region is a...

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