Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Analgesics in Thailand

    Oct 2019

    Analgesics continued to record healthy current value growth in 2019. Among the drivers behind this growth are the increasingly hectic lifestyles being led by local consumers, particularly in cities. The young workforce is career-focused, particularly...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Thailand

    Oct 2019

    Thailand is among the countries with the worst traffic congestion, which results in worsening levels of pollution and higher densities of dust in the air. This is resulting in an increasing number of consumers suffering from allergy symptoms, asthma ...

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    Country Report

    Country Report

    Dermatologicals in Thailand

    Oct 2019

    Antipruritics is not only the biggest single area in dermatologicals, but is also one of the most dynamic categories, with strong growth expected to continue over the forecast period. This is due to a large section of the population being prone to ...

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    Dietary Supplements in Thailand

    Oct 2019

    Many consumers are looking for ways to stay healthy in the long run. They tend to be more cautious when consuming food, and take more exercise and nutritional supplements. This trend is expected to continue to support healthy sales for dietary ...

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    Country Report

    Country Report

    Digestive Remedies in Thailand

    Oct 2019

    Over the forecast period, digestive remedies is expected to continue recording positive current value growth, with demand driven by increasingly hectic consumer lifestyles. Consumers struggle to find the time to prepare daily meals, while urban ...

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    Country Report

    Country Report

    Eye Care in Thailand

    Oct 2019

    Eye care is expected to continue performing well over the forecast period. Thailand can already be termed an “ageing society”, with the population expected to continue ageing over the forecast period. With the ageing of the Thai population will come ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Thailand

    Oct 2019

    Herbal/traditional products will continue exerting a strong influence on consumer health in the forecast period. With a long history of using herbal/traditional remedies and products in the country, there is a growing inclination among Thai consumers...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Thailand

    Oct 2019

    Although the Finance Ministry is expected to delay their introduction, further tax rises for tobacco products are scheduled to be implemented in the near future, probably in 2021. With excise tax rates already having been raised at the end of 2017, ...

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    Country Report

    Country Report

    Consumer Health in Thailand

    Oct 2019

    OTC sales continue to grow in Thailand, driven by the lower unit prices of such medicines in Thailand compared to the higher prices of prescribed medicines in hospital or in medical consultations. Cough, cold and allergy (hay fever) remedies remain ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Thailand

    Oct 2019

    Thailand is expected to see a falling birth rate over the forecast period. This is expected to shrink the consumer base for paediatric consumer health. The birth rate is being hit by delayed marriages and a growing number of single people, ...

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    Country Report

    Country Report

    Sleep Aids in Thailand

    Oct 2019

    Retail sales of sleep aids continued to be negligible in Thailand in 2019, with this expected to remain the case over the forecast period. According to the FDA, sleep aids can be classified into two categories: psychotropic drug (with psychotropic ...

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    Country Report

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    Sports Nutrition in Thailand

    Oct 2019

    Health consciousness is likely to remain strong among both males and females, although men are expected to maintain a stronger interest in sports nutrition to strengthen their muscles and build a 6-pack. Men tend to exercise more often than women, ...

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    Country Report

    Country Report

    Vitamins in Thailand

    Oct 2019

    Vitamins continued to grow in Thailand in 2019, helped by increasing awareness among Thai consumers of health issues. Vitamins are used to prevent illness or disease and boost general health and wellness. It is expected that more brands could enter, ...

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    Weight Management and Wellbeing in Thailand

    Oct 2019

    Thai consumers are increasingly knowledgeable about and aware of health issues and they are keen to maintain or improve their physical appearance. Consumers are moving towards healthier diets and routines by eating more carefully and exercising. ...

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    Wound Care in Thailand

    Oct 2019

    Consumer lifestyles are helping to drive the performance of wound care, with sales benefiting from more consumers participating in sports and outdoor activities. More consumers are stocking up on and using wound care products in case of injury due to...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Thailand

    Oct 2019

    Thailand has built a solid manufacturing base leading to economic diversification away from pure tourism. However, global headwinds are creating challenges for its exporters, as is its strong currency. Consequently, the reduction of the benchmark ...

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    Country Report

    Country Report

    Car Rental (Destination) in Thailand

    Sep 2019

    Car rental continues to post strong current value growth in 2019, although it is more moderate than earlier in the review period. Many new brands are entering car rental to share in the attractive benefits. The growth in Thailand’s tourism industry ...

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    Country Report

    Country Report

    Airlines in Thailand

    Sep 2019

    Thailand’s airlines industry is continuing to record value sales rise in 2019 thanks to continual growth in tourism, as well as the rise in the number of outbound departures from the country. The removal of the red flag status by the International ...

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    Country Report

    Country Report

    Lodging in Thailand

    Sep 2019

    With the growth of tourism in Thailand, supported by government campaigns, lodging has continued to see strong growth in current value terms in 2019, with the number of hotels and rooms also rising. Bangkok remains the most popular destination in ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Thailand

    Sep 2019

    Traditional travel agencies are dealing with many factors that are negatively impacting their sales. The increase in the number of online travel agencies is one significant factor. Tourists often now prefer to travel by themselves and to book hotels ...

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