Cuba

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cuba.

Cuba StatisticsCuba Country Briefings

Country Profile

Country Profile

Latin America: Regional Profile

Oct 2018

Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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Strategy Briefing

Strategy Briefing

Business Dynamics in Latin America

Aug 2018

Latin America has potential as an investment destination but still suffers from weak public institutions which are holding back the region’s growth opportunities. Despite the challenges, the region is emerging as a tech-hub, drawing attention from ...

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Strategy Briefing

Strategy Briefing

Grocery Retailing in Latin America

Jun 2018

Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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Country Profile

Country Profile

Cuba: Country Profile

May 2018

The economy is growing at a moderate pace but faces a number of serious problems. A recovery in tourism and agriculture after the hurricane damage inflicted in 2017 should be the main driver. The gradual easing of economic restrictions created a ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Strategy Briefing

Strategy Briefing

Top 10 Basic Chemical Producing Countries

Mar 2018

The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...

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Strategy Briefing

Strategy Briefing

Major Appliances in Latin America

Mar 2018

Dairy is the most important category within packaged food in value terms for Latin America, exceeding USD430 billion in 2017 and showing quite polarised growth between the countries in the region. Despite the fact that dairy consumption in Latin ...

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Strategy Briefing

Strategy Briefing

Lodging in Latin America

Mar 2018

Lodging in Latin America continues to grow despite the different socioeconomic factors that have affected its performance in recent years. Mexico and Brazil are the preferred destinations for domestic as well as international travelers, dominating ...

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Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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Megatrends

Megatrends

Ethical Consumer: Mindful Consumerism

Dec 2017

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Strategy Briefing

Strategy Briefing

Carbonates in Latin America

Nov 2017

Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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Strategy Briefing

Strategy Briefing

City Travel Briefing: Havana

Nov 2017

Tourism is currently the most dynamic sector of the Cuban economy as the country has become a popular destination after the ease of regulations pertaining to US citizens. Havana is projected to double its lodging by 2030 as it does not meet current ...

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Strategy Briefing

Strategy Briefing

Video Games in Latin America

Nov 2017

The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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Strategy Briefing

Strategy Briefing

Colour Cosmetics in Latin America

Oct 2017

The colour cosmetics market in Latin America managed to keep its head above water over 2011-2016. The category recorded a CAGR of 1.7% despite a decline in value occurring towards the end of the period, Chile and Argentina offsetting the impact of ...

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Strategy Briefing

Strategy Briefing

Sports and Energy Drinks in Latin America

Oct 2017

Sports and energy drinks is a USD4 billion market in Latin America. The region contains some markets with the highest consumption rates in the world as well as others in which the category is highly immature. Growing incomes and an increasing ...

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Strategy Briefing

Strategy Briefing

Spirits in Latin America

Sep 2017

Latin American spirits consumption stagnated between 2011-2016, and the region id likely to struggle for growth for most of the forecast period. This briefing looks at the key factors in the category’s performance across the region and what the ...

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Strategy Briefing

Strategy Briefing

Beer in Latin America

Sep 2017

Beer in Latin America is facing a range of challenges, from significant economic issues in key markets to shifting consumer preferences. However, there are clear opportunities for brewers, such as the potential to generate value through the growing ...

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