Eastern Europe

Poland's consumer income is projected to experience subdued growth over the near term, in line with considerably slowing economic development. Middle-class households are forecast to decline, while the lowest income class is set to expand at the…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Rampant inflation in 2022 forced consumers to tighten their belts and cut back on spending, such as travel and consumer foodservice. Many consumers continued to favour or turned to home entertainment, including video gaming. Therefore, following…

The popularity of mobile gaming continued to grow at a pace in Poland due to high levels of smartphone and tablets ownership. Young audiences may be the core users, but mobile gaming is also becoming more popular among a wider audience, including…

Following double-digit retail current value growth through the review period, traditional toys and games in Romania recorded an even faster increase in 2022. Traditional toys and games continued to benefit from the high demand from consumers at the…

Poland’s ageing population and falling birth rates have impacted sales of traditional toys in 2022 with current value growth falling year on year. As the population ages, there has been a shift towards more technologically advanced toys and games for…

A very high inflation rate in Romania in 2022 was reflected in strong price increases and even faster retail current value growth, compared with the double-digit increments already witnessed through the review period. Whereas premiumisation was a key…

In the post-pandemic period, shopping behaviour has returned to greater normality, but amidst the growing threat of high inflation. In 2022, consumers have witnessed substantial increases in the cost of living and subsequently made cutbacks in…

Warsaw and Lódz, Poland's thriving urban hubs, benefit from strong productivity, elevated consumer spending, and extensive service industries. Moreover, Lódz displays the highest potential for future economic expansion. However, challenges for the…

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…

The demand of homewares were much lower in 2022 relative to pre-pandemic levels (in constant 2022 prices), largely due to inflation and the resulting negative consumer sentiments. Polish consumers looked towards renovating their homes by integrating…

Compared to pre-pandemic levels, the demand (in constant 2022 prices) for bathroom and sanitaryware declined in 2022. This can be attributed to various reasons, including rising inflation and economic downturn. As a consequence, consumers became more…

Retail sales of home furnishing were much lower in 2022 compared with pre-pandemic levels (in constant 2022 prices). This can be attributed to Poland's larger macroeconomic scenario, with high inflationary pressures negatively impacting consumers'…

Retail sales of gardening grew in 2022, but at a slower pace compared to the previous year. Polish consumers developed a liking for gardening during the pandemic, where entertainment outside of the household was limited due to home seclusion and the…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall retail registered a healthy increase in current value sales in 2022, constant value…

Croatians were impacted by rising inflation in 2022 and faced a cost of living crisis similar to many shoppers across Europe. As the economy started to emerge from the COVID-19 pandemic, the war in Ukraine and rising costs of energy and raw materials…

E-commerce registered double-digit current value growth in 2022, as well as healthy constant value growth, in spite of high inflation. The high inflation was due to the war in Ukraine, which led to soaring energy prices, which in turn led to higher…