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Eastern Europe

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

 
Country Report

Tea in the Czech Republic

Jan 2022

The country’s quarantine measures remained in place until May 2021 with retail sales of tea continuing to benefit from the home seclusion seen during this period. Also, in 2021, the cold weather lasted till April with this also supporting the…

USD 1,195
Country Report

Tea in Bulgaria

Jan 2022

Green tea continues to enjoy rising popularity in 2021 following increased demand during the COVID-19 pandemic in 2020. Green tea is benefiting from its strong link to the health and wellness trend with its antioxidant properties, and perception…

USD 1,195
Country Report

Other Hot Drinks in the Czech Republic

Jan 2022

The COVID-19 pandemic continued to have a positive impact on the retail consumption of chocolate-based flavoured powder drinks as well as on sales of other hot drinks categories during the first half of 2021 with government restrictions remaining in…

USD 1,195
Country Report

Other Hot Drinks in Bulgaria

Jan 2022

COVID-19 slowed the upward growth trend in chocolate-based flavoured powder drinks in on-trade since the foodservice sector was closed until May 2021. Consumers started buying hot chocolate and cocoa beverages to prepare and consume at home, which…

USD 1,195
Cities

Kharkiv in Ukraine

Jan 2022

The Kharkiv in Ukraine report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Country Report

Hot Drinks in the Czech Republic

Jan 2022

A shift from on-trade consumption of hot drinks to off-trade was evident in 2020, as on-trade sales were negatively impacted by the shutdown of foodservice outlets for over two months. Even after restrictions were eased, out-of-home consumption was…

USD 2,450
Country Report

Hot Drinks in Bulgaria

Jan 2022

On-trade sales of hot drinks in Bulgaria saw a slow recovery in 2021, whilst the lasting trend of preparing coffee at home and increased brand variety in modern grocery outlets and online continued to drive positive dynamic growth in retail. Fresh…

USD 2,450
Country Report

Coffee in the Czech Republic

Jan 2022

With the closure of foodservice outlets prolonged until May 2021, consumers continued to purchase fresh ground coffee pods during the first half of the year as they looked to recreate the coffeeshop taste experience at home. Furthermore, fresh ground…

USD 1,195
Country Report

Coffee in Bulgaria

Jan 2022

COVID-19 shifted consumer behaviour trends in Bulgaria as consumers stayed at home, replacing on-trade purchases with home-made coffee. Many bought automatic coffee machines to prepare coffee at home. As a result, fresh coffee outperformed instant…

USD 1,195
Country Report

Tea in Russia

Jan 2022

Black tea remained the dominant category within tea in retail volume terms in Russia in 2021. However, the category continued to struggle in 2021 due to the growing popularity of fresh coffee. Despite the current COVID-19 crisis and the image of tea…

USD 1,195
Country Report

Tea in Hungary

Jan 2022

After somewhat stable price development in tea, the category experienced a strong unit price spike in 2020. Prices continued to rise in 2021, although the situation did show some signs of stabilisation. This was mostly stimulated by the ongoing…

USD 1,195
Country Report

Sports Drinks in Romania

Jan 2022

2021 saw an improvement in the performance of sports drinks, with moderate positive sales growth recorded as the category partially recovered from the strong sales decreases registered in 2020. The poor performance recorded in sports drinks during…

USD 1,195
Country Report

Sports Drinks in Poland

Jan 2022

Sport drinks is one of categories which has not been impacted by the introduction of the sugar tax. Many producers used this situation to hike up their unit prices, whether their drinks were high sugar or not in some cases, but average prices in…

USD 1,195
Country Report

Soft Drinks in Romania

Jan 2022

The performance recorded in Romania’s soft drinks industry in 2021 represented an improvement on 2020, a year when sales in all categories of soft drinks were under pressure due to the impact of the COVID-19 pandemic. The main reason for the…

USD 2,450
Country Report

Soft Drinks in Poland

Jan 2022

One of the biggest impacts on soft drinks in Poland in 2021 has been the introduction of the sugar tax for most drinks below a 20% juice content. This impacted categories such as carbonates, concentrates, RTD tea, and juice drinks with lower than 20%…

USD 2,450
Country Report

RTD Tea in Romania

Jan 2022

2021 saw RTD tea continue to struggle to generate positive sales growth, despite the strong recovery seen in on-trade sales in the category during the year as the Romanian hospitality sector reopened at full capacity. One of the key factors…

USD 1,195
Country Report

RTD Tea in Poland

Jan 2022

Retail sales in RTD continue to drop into negative-figure declines in 2021, with volume slumping further and value seeing a slight improvement compared to 2020. Foodservice, however, has rebounded back into positive growth in 2021. This is for a…

USD 1,195
Country Report

RTD Coffee in Romania

Jan 2022

2021 saw RTD coffee mount a full recovery from the sales declines registered in the category during 2020 as the challenging trading environment that put considerable pressure on demand at the peak of the COVID-19 pandemic receded, giving the leading…

USD 1,195
Country Report

RTD Coffee in Poland

Jan 2022

Unlike the downwards trends seen in RTD tea, RTD coffee is booming in 2021. This is attributed to a rise in popularity following the arrival of Starbucks (from Arla Foods SA) in the country. In Poland, RTD coffee is treated as a dessert and is…

USD 1,195
Country Report

Other Hot Drinks in Russia

Jan 2022

Chocolate-based flavoured powder drinks is the largest category within other hot drinks in retail volume terms and it continued to see strong growth in 2021. The category saw a surge in demand in 2020 as Russia introduced a raft of measures to…

USD 1,195
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