Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The country’s quarantine measures remained in place until May 2021 with retail sales of tea continuing to benefit from the home seclusion seen during this period. Also, in 2021, the cold weather lasted till April with this also supporting the…
Green tea continues to enjoy rising popularity in 2021 following increased demand during the COVID-19 pandemic in 2020. Green tea is benefiting from its strong link to the health and wellness trend with its antioxidant properties, and perception…
The COVID-19 pandemic continued to have a positive impact on the retail consumption of chocolate-based flavoured powder drinks as well as on sales of other hot drinks categories during the first half of 2021 with government restrictions remaining in…
COVID-19 slowed the upward growth trend in chocolate-based flavoured powder drinks in on-trade since the foodservice sector was closed until May 2021. Consumers started buying hot chocolate and cocoa beverages to prepare and consume at home, which…
The Kharkiv in Ukraine report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
A shift from on-trade consumption of hot drinks to off-trade was evident in 2020, as on-trade sales were negatively impacted by the shutdown of foodservice outlets for over two months. Even after restrictions were eased, out-of-home consumption was…
On-trade sales of hot drinks in Bulgaria saw a slow recovery in 2021, whilst the lasting trend of preparing coffee at home and increased brand variety in modern grocery outlets and online continued to drive positive dynamic growth in retail. Fresh…
With the closure of foodservice outlets prolonged until May 2021, consumers continued to purchase fresh ground coffee pods during the first half of the year as they looked to recreate the coffeeshop taste experience at home. Furthermore, fresh ground…
COVID-19 shifted consumer behaviour trends in Bulgaria as consumers stayed at home, replacing on-trade purchases with home-made coffee. Many bought automatic coffee machines to prepare coffee at home. As a result, fresh coffee outperformed instant…
Black tea remained the dominant category within tea in retail volume terms in Russia in 2021. However, the category continued to struggle in 2021 due to the growing popularity of fresh coffee. Despite the current COVID-19 crisis and the image of tea…
After somewhat stable price development in tea, the category experienced a strong unit price spike in 2020. Prices continued to rise in 2021, although the situation did show some signs of stabilisation. This was mostly stimulated by the ongoing…
2021 saw an improvement in the performance of sports drinks, with moderate positive sales growth recorded as the category partially recovered from the strong sales decreases registered in 2020. The poor performance recorded in sports drinks during…
Sport drinks is one of categories which has not been impacted by the introduction of the sugar tax. Many producers used this situation to hike up their unit prices, whether their drinks were high sugar or not in some cases, but average prices in…
The performance recorded in Romania’s soft drinks industry in 2021 represented an improvement on 2020, a year when sales in all categories of soft drinks were under pressure due to the impact of the COVID-19 pandemic. The main reason for the…
One of the biggest impacts on soft drinks in Poland in 2021 has been the introduction of the sugar tax for most drinks below a 20% juice content. This impacted categories such as carbonates, concentrates, RTD tea, and juice drinks with lower than 20%…
2021 saw RTD tea continue to struggle to generate positive sales growth, despite the strong recovery seen in on-trade sales in the category during the year as the Romanian hospitality sector reopened at full capacity. One of the key factors…
Retail sales in RTD continue to drop into negative-figure declines in 2021, with volume slumping further and value seeing a slight improvement compared to 2020. Foodservice, however, has rebounded back into positive growth in 2021. This is for a…
2021 saw RTD coffee mount a full recovery from the sales declines registered in the category during 2020 as the challenging trading environment that put considerable pressure on demand at the peak of the COVID-19 pandemic receded, giving the leading…
Unlike the downwards trends seen in RTD tea, RTD coffee is booming in 2021. This is attributed to a rise in popularity following the arrival of Starbucks (from Arla Foods SA) in the country. In Poland, RTD coffee is treated as a dessert and is…
Chocolate-based flavoured powder drinks is the largest category within other hot drinks in retail volume terms and it continued to see strong growth in 2021. The category saw a surge in demand in 2020 as Russia introduced a raft of measures to…