Eastern Europe

Volume sales increased in 2021, after the dramatic decline the previous year, due to COVID-19 restrictions. Volume growth was in the double-digits through on-trade channels, which is a significant channel for wine. Volume growth was more muted…

Even before the pandemic, wine was in trouble, with volume sales falling. In 2020, volume sales fell by a record fifth, due to COVID-19 restrictions. In 2021, there was a recovery, with volume sales recovering. Whereas before the pandemic, many older…

In keeping with the pattern witnessed across alcoholic drinks in Bosnia and Herzegovina, wine witnessed a strong return to growth in on-trade volume sales in 2021 as the easing of the COVID-19 pandemic and related restrictions encouraged people to…

Cigarette consumption continues to decline during 2021, but the number of users of tobacco products remains more or less stable. Traditional cigarette smokers continue to migrate to e-vaping and heated tobacco products, which are perceived by many as…

The recovery of tourism and the easing of COVID-19 related restrictions on foodservice establishments resulted in positive retail value and volume sales growth of tobacco products in 2021. Tourists contribute in large part to sales of tobacco…

Spirits are largely dependent on on-trade channels, with more than half of volume sales normally sold through foodservice channels. As a result, spirits were hugely negatively impacted by the 2020 COVID-19 restrictions. In 2021, with society opening,…

Spirits registered a recovery in 2021, with volume sales increasing by a fifth. However, with the virus still lingering and certain restrictions still in place, such as restrictions on opening hours for parts of the year, the pandemic still had an…

Following a steep contraction in 2020, spirits posted double-digit growth in on-trade volume sales in 2021. This impressive turnaround was underpinned by the rollout of COVID-19 vaccines and the easing of pandemic-related restrictions in Bosnia and…

Heated tobacco products (tobacco heating devices and heated tobacco) continued to record robust retail volume and value growth rates in 2021, mainly due to being novelty products. Furthermore, heated tobacco has shown the potential to become an…

Retail volume sales of closed vaping systems more than doubled during 2020, and they continued to exhibit dynamic growth in 2021, with closed system rechargeable and cartridges among the main drivers of this. The health and wellness trend, which has…

In what is a relatively new product in North Macedonia, RTDs had been consistently registering double-digit volume growth over the review period. The 2020 COVID-19 restrictions halted this growth, with a fall in volume sales. However, in 2021, with…

RTDs are not a popular drink in Croatia and prior to the pandemic were mainly consumed through the on-trade channel. As a result, RTDs suffered a severe slump in volume sales in 2020, during COVID-19 restrictions. In 2021, with society gradually…

After having declined sharply in 2020 due to the prolonged closure of foodservice outlets during COVID-19 lockdowns, on-trade volume sales of RTDs rebounded at a very impressive pace in 2021 as consumers in Bosnia and Herzegovina began regularly…

In sharp contrast to cigarettes, retail volume sales of cigars and particularly cigarillos continued to expand during 2021. Demand the cigarillos continued to be boosted by the ban on sales of menthol cigarettes, which was introduced in 2020. As a…

In 2021, excise tax on fine cut tobacco and pipe tobacco increased again from HRK800 to HRK860, resulting in a further increase in unit prices. Despite the excise tax increasing, fine cut tobacco continued to perform well due to a rise in the prices…

The number of cigarette sticks (licit and illicit) sold in the Czech Republic continued to decline during 2021. Younger adults are increasingly opting for alternatives to cigarettes, such as heated tobacco and vaping, which they perceive as less…

In 2021, the fixed excise on cigarettes increased from HRK370 to HRK400 per 1,000 sticks, with ad valorem tax remaining at 34% resulting in an increase of cigarette packs’ unit price, while the minimum tax per 1,000 sticks rose from HRK824 to HRK888.…

Cider/perry was severely impacted by the 2020 COVID-19 restrictions, registering aa double-digit decline in volume sales. However, in 2021, with society opening up and people socialising again, cider registered strong recovery, with volume sales…

Cider/Perry is comparatively new in Croatia, first developing visible share in 2010. The relative immaturity has driven strong growth from a low base over the review period. Cider/perry is in line with strengthening consumer trends for lighter, low…

Consumption of cider/perry in Bosnia and Herzegovina is heavily concentrated in on-trade channels. Accordingly, the category was particularly hard hit in 2020 when foodservice outlets were forced to close for lengthy periods during lockdowns and fear…