Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Toilet Care in Slovenia

Feb 2023

After posting reasonably robust growth in total volume sales over 2020-2021, toilet care recorded a negative performance in this respect in 2022, with demand in all categories falling. This was mainly due to the easing of the pandemic, in that as…

USD 1,195
Country Report

Toilet Care in Lithuania

Feb 2023

In spite of spiralling inflation, caused by an energy crisis triggered by the war in Ukraine, toilet care registered moderate volume growth. Part of this growth is due to consumers switching from bleach to toilet care products. While toilet…

USD 1,195
Country Report

Surface Care in Slovenia

Feb 2023

Surface care posted a modest decline in total volume sales in 2022, with most categories registering poorer performances in this regard than they did in 2021. The downturn reflected the stabilisation of consumption patterns as life in Slovenia…

USD 1,195
Country Report

Surface Care in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

USD 1,195
Country Report

Polishes in Slovenia

Feb 2023

Shoe polish was the most dynamic performer within polishes in volume and current value growth terms in 2022. Following two years of decline resulting from public health restrictions and lifestyle changes brought about by COVID-19, the category…

USD 1,195
Country Report

Polishes in Lithuania

Feb 2023

In 2022, though current value increased, constant value fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the…

USD 1,195
Country Report

Laundry Care in Slovenia

Feb 2023

After growing at a healthy rate in 2021, volume sales of carpet cleaners declined in 2022. This reversal was mainly due to the easing of the pandemic, in that as more Slovenians went back to the office and schools fully reopened, less time spent at…

USD 1,195
Country Report

Laundry Care in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative impact,…

USD 1,195
Country Report

Home Insecticides in Slovenia

Feb 2023

Home insecticides posted a decline in total volume sales in 2022, with most categories registering negative results in this respect. Demand was depressed by the easing of the pandemic, in that the need for these products diminished as consumers…

USD 1,195
Country Report

Home Insecticides in Lithuania

Feb 2023

Home insecticides are mainly a seasonal, functional product and the main driver of volume sales each year is the size of the insect population. In 2022, there was a drop in volume sales, as though the summer was hot, it was less humid, and this…

USD 1,195
Country Report

Home Care in Slovenia

Feb 2023

After having posted reasonably stable growth in total volume sales throughout the review period, home care in Slovenia recorded a marginal decline in this respect in 2022. The easing of the pandemic was the primary reason for the downturn, with…

USD 2,750
Country Report

Home Care in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of home care in Lithuania, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative…

USD 2,750
Country Report

Dishwashing in Slovenia

Feb 2023

While hand dishwashing remained the dominant dishwashing category in Slovenia in 2022, it saw volume sales decline after having expanded consistently in this respect throughout the review period. The contraction was partly explained by the easing of…

USD 1,195
Country Report

Dishwashing in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

USD 1,195
Country Report

Bleach in Slovenia

Feb 2023

After having seen demand stagnate in 2018 and then decline in 2019, bleach experienced a return to growth in volume sales over 2020-2021. The turnaround was fuelled by increased hygiene-consciousness resulting from concerns surrounding COVID-19, as…

USD 1,195
Country Report

Bleach in Lithuania

Feb 2023

Bleach is not a popular home care product in Lithuania, as there is a myriad of other products available that are just as effective but not as toxic. There is also constant innovation in other home care products, whereas there is very little…

USD 1,195
Country Report

Air Care in Slovenia

Feb 2023

Air care saw total volume sales decline in 2022, with most categories registering weaker results in this regard than they did the previous year. This was partly because Slovenians became less inclined to buy these products as they resumed their…

USD 1,195
Country Report

Air Care in Lithuania

Feb 2023

Though air care registered double-digit current value growth, constant value sales fell slightly. That being said, volume growth was positive and air care remained a significant product area. However, the war in Ukraine had a negative impact, with…

USD 1,195
Country Report

Toilet Care in Slovakia

Feb 2023

With the waning of the threat from COVID-19 and the resumption of hectic work and social schedules, consumers have increasingly opted for toilet care products that provide convenience rather than focusing so strongly on efficacy. This was in line…

USD 1,195
Country Report

Toilet Care in North Macedonia

Feb 2023

Increased household hygiene continued to drive consumer demand for toilet care in 2022, with retail volume growth improving compared to 2021. COVID-19 led to a significant increase in consumer expenditure on toilet care products, and in 2022 this…

USD 1,195
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