Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Within pet products in the Czech Republic, the demand for the cat litter has grown steadily. As this product type is tied to cat ownership, the rising cat population in the wake of the Coronavirus (COVID-19) crisis is helping the category to develop…
In pet care in the Czech Republic, 2024 is expected to be a cooling year. There was a surge in pet care demand in the wake of the Coronavirus (COVID-19) pandemic, although the effects of the war in Ukraine and high inflation increased the…
Retail volume sales of other pet food in the Czech Republic have stagnated since the boom in pet ownership in the wake of the Coronavirus (COVID-19) pandemic in 2020. Thus, a further small increment is expected over 2024. Challenges such as stagnant…
Dog food in the Czech Republic is still affected by tough economic conditions, which started in 2022 with the war in Ukraine and were followed by the effects of high inflation and cost-of-living on businesses and consumers. The economic situation is…
The influx of cats that migrated with Ukrainian refugees helped cat food in the Czech Republic to continue to see healthy retail volume and current value growth in 2022 and 2023, despite the worsening economic situation caused by the war in Ukraine…
In 2023, sun care saw a strong recovery following the significant decline seen a year earlier, with much of 2022 marked by major challenges and uncertainties. The adaptation of the population to the new realities resulted in a shift in summer leisure…
The development of the skin care category in Ukraine continues to be driven by the active innovation being seen from manufacturers of these products. For example, in 2023, Weleda revamped its skin care line. This update was characterised by a new…
During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were…
During recent years, people have typically been taking more care of their dental health, which has been having a positive impact on sales of oral care as well as the development of the category. Toothpaste and manual toothbrushes generate the bulk of…
Men's grooming immediately returned to recording positive growth in 2023 after the decline seen a year earlier when war broke out in Ukraine. Although men themselves were sometimes unable to buy men’s grooming products, women often bought these…
In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to…
Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products.…
In 2023, the fragrances category was recording strong growth, albeit following a sharp downturn in sales a year earlier, when sales shrunk by around half. The fragrances performance has begun to recover as life has normalised in some parts of Ukraine…
In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and…
In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…
Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…
In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive…
While there was certainly a strong element of recovery from the decline seen a year earlier, the 2023 growth in the bath and shower category in current value terms was also a result of rising unit prices in this year. However, the performance also…
In 2023, the baby and child-specific products category was recording positive growth after the steep decline seen a year earlier. However, the recovery in 2023 was not as strong as in other areas of the beauty and personal care market due to a…
The PET bottle is the dominant pack type in Polish soft drinks, in the retail channel in particular. PET bottles are seen as a convenient option for many soft drink products, such as carbonates and bottled water, as they come in various pack sizes,…