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Malaysia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Malaysia StatisticsConsumer Lifestyles in MalaysiaMalaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Asia Pacific

    Feb 2020

    Asia Pacific is a diverse region with nations at different stages in their digital development. While developed Asian nations have strong fixed-line and mobile broadband networks, consumers in emerging Asia have come into the digital mainstream ...

    US$1,325
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    Country Report

    Country Report

    Toilet Care in Malaysia

    Feb 2020

    Toilet liquids/foam continues to grow in popularity, in line with the increase in the number of consumers realising the importance of cleaning their toilets on a regular basis. Toilet liquids/foam offers a time-saving solution to scrubbing and ...

    US$990
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    Country Report

    Country Report

    Dishwashing in Malaysia

    Feb 2020

    In Malaysia, demand for hand dishwashing remains strong as consumers are yet to find an affordable substitute. Indeed, products in this area are perceived as being essential by the majority of households, especially in light of the huge popularity of...

    US$990
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    Country Report

    Country Report

    Home Insecticides in Malaysia

    Feb 2020

    Demand for spray/aerosol home insecticides is highly correlated with the level of Dengue cases in Malaysia, which are currently at an all-time high. As Dengue cases and deaths were high in previous years, the Health Ministry continued to warn ...

    US$990
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    Country Report

    Country Report

    Home Care in Malaysia

    Feb 2020

    Home care sales continue to grow moderately in Malaysia, with most consumers perceiving products in this area as being fundamental to their daily lives. In response to the increasingly hectic pace of modern life, consumers are seeking products that ...

    US$2,650
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    Country Report

    Country Report

    Bleach in Malaysia

    Feb 2020

    Demand for bleach in Malaysia remains stable as consumers continue to opt for cost-effective household products without compromising on cleaning ability. Moreover, sales are also supported by the fact that bleach can be used for a wide range of ...

    US$990
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    Country Report

    Country Report

    Polishes in Malaysia

    Feb 2020

    Furniture polish posted the strongest growth within polishes in 2019, with demand being boosted by growing interest in furniture among younger consumers. This can partly be attributed to the success of new trendy furniture stores such as IKEA, which ...

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    Country Report

    Country Report

    Surface Care in Malaysia

    Feb 2020

    Surface care continues to register steady growth in Malaysia, with rising consumer health awareness boosting demand. This trend is particularly evident within bathroom cleaners, which is benefiting from growing interest in more effective ...

    US$990
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    Country Report

    Country Report

    Laundry Care in Malaysia

    Feb 2020

    Rising demand for concentrated liquid detergents highlights how Malaysians are increasingly shifting towards liquid formats, especially in urban areas. This shift can mainly be attributed to the fact that urban consumers prefer convenient and ...

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    Country Report

    Country Report

    Air Care in Malaysia

    Feb 2020

    Car air fresheners remained the main contributor to air care sales in Malaysia in 2019. As consumers spend relatively long periods of time in their cars commuting to and from work, demand for scented products is soaring since these products make ...

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    Country Report

    Country Report

    Better For You Packaged Food in Malaysia

    Feb 2020

    Malaysia is facing a health crisis, with the country having the highest obesity rate in Southeast Asia. In response, the Malaysian government is partnering with packaged food players Malaysia Milk, Yakult and Quaker Products to launch the Nutrition ...

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    Country Report

    Country Report

    Health and Wellness in Malaysia

    Feb 2020

    Health and wellness current value sales continue to increase in Malaysia, with recovering consumer confidence supporting demand for both health and wellness packaged foods and beverages. Growth is also being driven by the healthy lifestyle movement, ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Malaysia

    Feb 2020

    Consumers are increasingly selective with their food choices, preferring products made from health and wellness ingredients such as calcium and multivitamins. Consumers are also reading food labels more closely to scrutinise ingredients, as well as ...

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    Country Report

    Country Report

    Organic Packaged Food in Malaysia

    Feb 2020

    Organic packaged food value sales declined for the first time in the review period in 2019. This can partly be attributed to the fact that areas such as organic prepared baby food cater to high income groups who demand quality products, with ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Malaysia

    Feb 2020

    After stagnating sales in 2018, FF hot drinks posted healthy current value growth in 2019. A growing number of consumers are choosing products in this area for breakfast and when snacking due to their nutritional and energy boosting attributes. ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Malaysia

    Feb 2020

    NH olive oil continues to grow in popularity in Malaysia as consumers are slowly shifting away from vegetable and seed oil, appreciating olive oil for its high level of monounsaturated fats and omega 3 and 6 content. Olive oil players are also ...

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    Country Report

    Country Report

    Free From in Malaysia

    Feb 2020

    Free from dairy remains the largest free from category in Malaysia and is expected to continue to post steady, albeit slower, growth over the forecast period. Free from meat products are also gaining ground, with meat chilled meat substitutes proving...

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    Country Report

    Country Report

    Better For You Beverages in Malaysia

    Feb 2020

    The Ministry of Health in Malaysia is making concerted efforts to try and reduce the incidence of obesity and diabetes through educational and marketing activities, thus resulting in a shift away from traditional high sugar beverages. Although new ...

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    Country Report

    Country Report

    Organic Beverages in Malaysia

    Feb 2020

    Organic beverages sales remained negligible in Malaysia in 2019, with demand being limited by very restricted brand availability and high prices. There are no signs that this situation will change significantly in the near future....

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Jan 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

    US$150
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