Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Having exhibited strong growth during 2020 due to the effect of COVID-19 restrictions on movement, which meant that local consumers spent much more time at home (with many working from home), retail volume sales of tea suffered something of a…
Retail current value sales of other hot drinks were essentially flat in 2021, with a decline in retail volume sales offset by the highest rate of growth in unit pricing in well over a decade. Other hot drinks, which are most commonly consumed at…
Following a surge of growth in 2020, as COVID-19 restrictions meant that local consumers spent more time at home (with many working from home), retail volume sales of hot drinks suffered something of a hangover during 2021. Nonetheless, retail volume…
Both retail current value and retail volume sales of coffee were little better than flat during 2021. Work-from-home measures introduced in 2020 as a response to COVID-19 remained in place during 2021, and this continued to weigh heavily on…
The Johor Bahru in Malaysia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The George Town in Malaysia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Kuala Lumpur in Malaysia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
Volume sales of sports drinks declined at an accelerating pace through both the on-trade and off-trade channels during 2021. Having fallen by a quarter in 2020, on-trade volume sales plunged by more than a third during 2021, as Malaysians were locked…
Apart from bottled water, all types of soft drinks saw a decline in off-trade volume sales during 2021. Pandemic restrictions were significantly tighter in Malaysia during 2021 than in 2020, which led to a reduction in impulse purchasing and…
The rate of decline in off-trade current value sales of RTD tea accelerated during 2021. With restrictions on movement tightening during 2021, impulse purchases and on-the-go consumption were particularly hard hit, with forecourt retailers seeing a…
There was a modest decline in off-trade volume sales of coffee during 2021, with restrictions on movement arising from COVID-19 the main driver of this. Like RTD tea, RTD coffee is often an impulse purchase that is consumed on the go (traditional…
Both on-trade and off-trade volume sales of juice declined during 2021. Having plunged by almost a quarter in 2020 due to pandemic restrictions, on-trade volume sales continued to fall at a double-digit rate during 2021. Meanwhile, off-trade sales,…
Off-trade volume sales of energy drinks declined for the first time ever in Malaysia during 2021. Like sports drinks, restrictions on sporting activities weighed on demand. With many Malaysians leading more sedentary lifestyle, fewer of them felt the…
As concentrates are normally consumed during festivities, off-trade volume sales exhibited a marked declined during 2021. As the Chinese New Year fell just after the first lockdown of 2021, social distancing guidelines were quite strict. Later in the…
Volume Sales of carbonates through both the off-trade and on-trade channels have been negatively affected by COVID-19. Demand for carbonates had been in decline prior to the onset of the pandemic, mainly due to rising health awareness among local…
The rate of growth in off-trade volume sales of bottled water continued to slow during 2021, while on-trade volume sales continued to decline at a double-digit rate. While 2020 saw strong growth in demand for bulk off-trade volume sales of bottled…
Having increased for the first time in four years during 2020, off-trade volume sales of Asian speciality drinks resumed their decline during 2021. Asian speciality drinks in Malaysia has long been dominated by traditional products, such as grass…
This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption habits in Malaysia.
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…