Malaysia

Packaging benefited from Malaysia’s growing economy in 2017, with private consumption up off the back of a healthy labour market and improved consumer confidence. Consumers continued to look for smaller packaging within many categories partly due to ...

Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

Different consumers’ lifestyles are constantly affecting purchasing decisions on different options of eyewear. Hygiene reasons became an important factor in Malaysia, which boosted demand for daily disposable lenses (DD) and frequent replacement ...

According to the local government’s Individual and Household Survey Report, Malaysia’s internet penetration in 2017 had risen to 90% with households across Malaysia with computer and mobile phone access rising to 74% and 98% respectively. In ...

2017 saw slow growth in alcoholic drinks packaging as the market gradually recovered from two rounds of tax adjustments during the review period. Cider/perry in glass bottles recorded the fastest growth. Cider in metal beverage cans saw double-digit ...

In 2017, cigarettes witnessed greater availability of economy products, which encouraged an increasing number of smokers to trade down for cheaper options. Two new brands launched in the second half of the year were quick to gain substantial share, ...

Cigars and cigarillos are becoming increasingly accessible to the public, as 2017 witnessed the opening of several luxurious and upscale cigar lounges in prime locations such as the Mayan Cigar Lounge and Cigar Malaysia. Despite the overall ...

Retail value sales of cigarettes continued to decline in 2017, negatively affected by slow consumer sentiment and despite international players actively engaging consumers, share continued to face cannibalisation from illicit trade. On the other ...

2017 witnessed the steady recovery in the number of vapers and current value sales of vapour products in Malaysia. In 2016, vapour products faced a huge decline inflicted by ambiguous regulatory status and the subsequent ruling against sales and ...

Both luxury and non-luxury brands offered personalisation services as a key distinguishing factor to attract consumers. Among leading luxury brands, Bottega Veneta embraced personalisation as an added-value service. Followed by the opening of a new ...

Costume jewellery gained popularity for several reasons. The high crime rate – snatch thefts and robbery – encouraged consumers to purchase costume jewellery rather than fine jewellery. As such, consumers continued to switch to costume jewellery for ...

Price competition between brands became an important factor in demand for personal accessories products such as bags and luggage, jewellery, watches and writing instruments. Promotional price discounts were usually offered on non-luxury bags and ...

Price competition between basic to mid-price watches was highly visible in 2018. Watches retailers such as City Chain and AWG Fine Watches undertook regular sales activities to boost sales – for example, 20% discounts during promotional periods on ...

Strong technological advancement in Malaysia affected sales in several categories within writing instruments. With consumers being highly tech-savvy, retail current value growth remained steady. Consumers’ heavy usage of electronic gadgets reduced ...

Kuala Lumpur is leading the way in propelling Malaysia to become a modern nation by 2020, and is experiencing rapid economic growth. Arrivals are growing consistently, and global luxury hotel chains are entering the market to capture increased demand...

Hot drinks packaging witnessed a slowdown in retail unit volume growth in 2017, due to consumers being more cautious in their spending amid the soft economic conditions in Malaysia. To combat this scenario, manufacturers have actively pushed ...

Soft drinks packaging took a turn for the worse in 2017, owing to the corresponding performance of soft drinks, which was negatively impacted by the weak economic conditions in Malaysia and consumers’ rising health consciousness. The trend has led to...

In 2017, there was a surge in the number of value-for-money pack types and pack sizes. In the face of rising living costs, consumers sought to reduce expenditure on products in the bath and shower, toothpaste and hair care categories. As such, ...

In 2017 Malaysia’s toys and games industry continued to post positive growth in value sales, driven by the positive performance of both traditional toys and games and video games. In traditional toys and games, categories with a strong portfolio of ...

In 2017 licensed properties continued to be a key driver of sales in key traditional toys and games categories. As purchase trends in traditional toys and games are fast-moving, and consumers are quick to move on to the next big trend, the ...