Malaysia

Demand for topical analgesics/anaesthetic ranges continues to rise, leading to these products achieving the highest value sales growth in 2019. An increasing number of consumers with strong health consciousness seek products that are used externally,...

Poor air quality in Malaysia due to pollution and haze continues to spur demand for antihistamines/allergy remedies (systemic) and nasal sprays. Consumers increasingly seek products that help relieve allergic reactions related to the nose and reduce ...

In Malaysia, rising use of dermatological skin care products has been observed. Younger Malaysians are experiencing highly stressful working lives. As they are so busy, they can ill afford time off due to flare-ups of skin conditions such as eczema. ...

Malaysians continue to search actively for dietary supplements that best suit their lifestyles. Amid increasing urbanisation and busier lives with shorter periods of rest, there have been more launches of dietary supplements that are targeted towards...

Antacids witnessed the strongest value growth within digestive remedies in Malaysia in 2019. Demand for antacids products such as Eno and Actal is driven by Malaysians’ stressful lifestyles which can often lead to digestive issues such as heartburn ...

Eye care continues to witness greater product sophistication to meet consumers’ need for improved and more convenient features. For example, Systane Hydration UD and Rohto Eye Drops Aqua have both launched innovative standard eye care products in the...

The diverse cultural backgrounds of different groups within the Malaysian population continue to underpin the availability of herbal/traditional products. Many Malaysians are influenced by their cultural background which leads to the choice of ...

The Malaysian government has continued its antismoking campaigns and redoubled its efforts to raise awareness, especially among the younger generation, of the harm of smoking. Greater health awareness levels have encouraged more consumers to take ...

Consumer health in Malaysia continues to be driven positively by consumers engaging in self-medication and self-care amid their stressful, time-pressed, modern lifestyles. This sees them addressing digestive issues that arise from busier lives and ...

Strong growth continues in paediatric vitamins and dietary supplements, the biggest category with paediatric consumer health in Malaysia in value terms. Health-conscious parents are willing to spend on vitamins and dietary supplements to aid the ...

The Malaysian government imposes strict regulations on the retailing of sleep aids. Sleep aids are only available via prescription through certified health practitioners. As the distribution of sleep aids is highly restricted in Malaysia, there is ...

The increasingly active lifestyle among the Malaysian population drives sales of sports nutrition. Malaysians are gradually adopting more active lifestyles to reduce their likelihood of developing cardiovascular diseases or diabetes associated with ...

In Malaysia, there are an increasing number of vitamins available with a beauty positioning. An example is Nature’s Bounty Hair, Skin & Nails Gummies, which contains vitamins C and E which act as antioxidants. Hakubi White C Plus also has a beauty ...

The number of people in Malaysia developing diabetes and heart diseases through being overweight or obese is considered alarming by the Ministry of Health. The government is taking steps to draw the population’s attention to the risks that these ...

In Malaysia, sticking plasters/adhesive bandages remains the biggest category within wound care. Consumers tend to opt for plasters and bandages for basic wound care management and purchase these products for possible emergency use. There are also ...

Leisure car rental is set to outperform business car rental over the forecast period. Although hindered by the rising popularity of ride-hailing and hourly car rental services, the growth of leisure car rental will be supported by steady demand from ...

Low cost carriers posted the strongest growth in 2019 in terms of both value sales and number of passengers carried. In addition to the competitive prices and frequent flights, growth is being stimulated by the possibility of making online bookings, ...

Over the review period, Airbnb gained significant ground in short-term rentals and now dominates the category. Today’s tourists are increasingly opting for sharing-economy platforms over traditional hotels as a result of their affordability and the ...

As travellers become more heavily dependent on technology when planning their trips, traditional intermediaries are having to adapt to changing consumer behaviour. As a result, more traditional intermediaries are establishing an online presence to ...

There is a growing trend of eating out in Malaysia, which is seen as a way of spending quality time with family and friends. The same could be said of travelling as it is perceived as a way to spend time together with loved ones. Millennials are ...