Malaysia

Malaysia’s heathy economy continues to support real gains in per capita consumer income and expenditure. Malaysian consumers will also witness a gradual rise in their discretionary spending power, creating good opportunities for businesses. The ...

Strong economic freedom, relatively low levels of corruption, openness to trade and an efficient regulatory regime make Malaysia one of the easiest places to do business in Asia Pacific. A well-developed infrastructure, an educated population and a ...

The average unit price of cat food is rising due to the weak Malaysian ringgit and the fact that most cat food brands are imported. Locally manufactured cat food brands are however also maintaining or increasing their retail selling prices due to the...

There is a rising trend for smaller living spaces, due to urbanisation and population growth, with a growing number living in small apartments. This trend is impeding dog food growth owing to restrictions on pet ownership in many of the burgeoning ...

Pet owners, especially the young generation, generally prefer dogs or cats to other pets. Dogs and pets are increasingly perceived as companions, with the pet humanisation trend continuing to remain fairly undeveloped for other pets such as fish, ...

With Malaysian residences increasingly comprising high-rise property with small living spaces, raising a pet is becoming more difficult. The drive for high-rise residentials played a key role in constraining growth in the pet population in 2019 and ...

The cat population continues to grow steadily, thus benefiting sales of cat litter. The pet cat population is more than double that of the pet dog population in Malaysia, partly due to the fact that Malaysia is a predominantly Muslim country. Many ...

Malaysians continue to show a strong preference for deodorant sprays and deodorant roll-ons over deodorant sticks. Consumers prefer these two types of deodorants mainly due to the larger variety of products available from the leading brands in these ...

The surge in electric depilatory devices was stimulated by leading depilatories brands such as Veet. Veet introduced its Veet Sensitive Touch electric trimmer. The product can be used as trimmer and hair remover. Other than Veet, there are also a ...

Premium fragrances saw the rapid launch of new fragrance ranges from luxury fashion brands. Louis Vuitton unveiled its first premium men’s fragrance range under five individual fragrances, namely Immensité, Nouveau Monde, Orage, Sur La Route and Au ...

In 2018, Malaysia saw a rising number of standard shampoos and conditioners infused with micellar water. The benefits of micellar water, such as its gentleness on the skin, are increasingly known by Malaysians. Aside from helping to remove the dirt ...

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Men’s skin care products are increasingly popular amongst consumers, which led to strong current value growth for the category in 2018. Whilst existing men’s skin care brands continued to launch new ranges, such as Garnier Men Power White Moisturizer...

Toothbrushes with different designs are encountering rising demand from Malaysians, with more consumers searching for different features. Consumers are constantly looking for toothbrushes with more flexibility that are able to reach areas which ...

Despite Malaysia seeing substantially lower GDP growth in 2018 compared with 2017, beauty and personal care managed to see steady current value growth, thanks to the active launch of new products by key players. Premium beauty and personal care ...

Consumers were still showing strong demand for premium skin care products in 2018. Premium skin care brands such as Sulwhasoo, Estée Lauder and SK-II continued their aggressive expansion plans, with a higher number of new outlets to meet the rising ...

Skin care products with an anti-ageing positioning remain popular amongst Malaysians. Both premium and mass anti-ageing skin care products continued to show outstanding performances thanks to strong demand. One of the leading skin care brands, ...

Malaysia has seen a rising number of sun care products enhanced with anti-pollution feature. Sun protection is the category with the largest number of products incorporating this feature. For example, Bioré UV unveiled a range of Anti-Pollution Body ...

The continuous decline in the birth rate in Malaysia has led parents be become more open to purchasing higher-quality baby and child-specific products. Increasingly sophisticated demand from parents has resulted in higher demand for more premium baby...

Soaring health awareness amongst Malaysians has led to a greater number of bath and shower ranges incorporating natural ingredients. Consumers do not mind paying slightly higher prices for such products, due to the natural ingredients used. Over the ...