Malaysia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Malaysia StatisticsConsumer Lifestyles in MalaysiaMalaysia Country BriefingsFuture Demographics: Malaysia in 2030

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    Households: Malaysia

    Dec 2019

    A weakened economy is creating some household consumption bottlenecks in Malaysia, characterised by a slowing property market and weak uptake of appliances. However, the state is placing an onus on public infrastructure projects to improve household ...

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    Country Briefing

    Country Briefing

    Sustainability: Malaysia

    Dec 2019

    Malaysia is a key energy producer in the region and the second largest palm oil producer globally. Heavy usage of fossil fuels and booming consumption of fertilisers threaten air and water quality. Despite heavy precipitation, some regions face water...

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    Country Report

    Country Report

    Hot Drinks in Malaysia

    Dec 2019

    A smoking ban was implemented in foodservice establishments in January 2019. This resulted in fewer smokers purchasing beverages in coffee shops and eateries, but nonetheless the performance of both categories was bolstered by growing demand from ...

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    Country Report

    Country Report

    Coffee in Malaysia

    Dec 2019

    More than ever consumers in Malaysia enjoy drinking coffee. This is true not just in local coffee shops, but there is also a growing trend towards consumption of artisanal and premium coffee products. The number of cafés serving speciality and ...

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    Country Report

    Country Report

    Tea in Malaysia

    Dec 2019

    Similar to coffee, as local coffee shops and mamak stalls were affected by the smoking ban implemented in Malaysian eateries from January 2019, tea in on-trade establishments saw a mild impact. Nonetheless, on-trade performance is underpinned by ...

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    Country Report

    Country Report

    Other Hot Drinks in Malaysia

    Dec 2019

    Although other hot drinks is not affected by the newly implemented sugar tax, new product developments in 2019 evolved around the theme of sugar reduction, as Malaysians place growing emphasis on controlling their daily sugar intake. Examples include...

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    Country Report

    Country Report

    RTD Tea in Malaysia

    Nov 2019

    RTD tea saw much stronger recovery in both off-trade volume and current value terms in 2019, after a strong decline in 2017 and minimal growth in 2018. This was attributable mainly to the recovering economy, which saw consumers resuming the ...

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    Country Report

    Country Report

    Concentrates in Malaysia

    Nov 2019

    Consumer spending was prudent in 2019, leading to less dining out and more cooking at home. With easy preparation, wide acceptance and low cost, concentrates are a staple for home consumption, and are popular amongst local households for family ...

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    Country Report

    Country Report

    Bottled Water in Malaysia

    Nov 2019

    Influenced by growing health awareness and the media’s negative coverage of sugary drinks, bottled water continued to register strong off-trade volume and current value growth in 2019, as consumers shifted away from sugary drinks for daily hydration....

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    Country Report

    Country Report

    RTD Coffee in Malaysia

    Nov 2019

    Despite the implementation of the sugar tax, off-trade volume growth continued undeterred for RTD coffee in 2019. This was mainly due to strong demand from office workers for its energy-boosting benefit. Furthermore, the price impact from the sugar ...

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    Country Report

    Country Report

    Juice in Malaysia

    Nov 2019

    Juice continued to see off-trade volume and current value growth in 2019. It saw less impact from the sugar tax, implemented in July 2019, than carbonates. This is due to the higher threshold of sugar content taxable, as only juices with more than ...

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    Country Report

    Country Report

    Carbonates in Malaysia

    Nov 2019

    Overall carbonates continued to decline in both off-trade volume and current value terms in 2019. This was mainly due to growing health-consciousness and increased publicity over the negative effects of sugar consumption, along with the ...

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    Country Report

    Country Report

    Energy Drinks in Malaysia

    Nov 2019

    Energy drinks was amongst the categories affected by the implementation of the sugar tax in July 2019, due to the typical sugar content of more than 5g/100ml. According to trade sources, leading brands such as Red Bull, Power Root and Livita saw ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Malaysia

    Nov 2019

    Asian speciality drinks in Malaysia has long been dominated by traditional products, such as grass jelly, lychee, sugar cane, winter melon and bandung drinks. These are particularly popular during festive seasons, including Chinese New Year and Hari ...

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    Country Report

    Country Report

    Sports Drinks in Malaysia

    Nov 2019

    Sports drinks maintained slow growth in off-trade volume and current value terms in 2019. In Malaysia, sports/isotonic drinks are enjoyed like carbonates – they are consumed as a sweet treat throughout the day or to complement meals. They are very ...

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    Country Report

    Country Report

    Soft Drinks in Malaysia

    Nov 2019

    Soft drinks in Malaysia saw growth in off-trade and on-trade volume terms and off-trade current value terms in 2019. It saw a better performance than in the previous two years, due to the positive economy and the rising population. RTD coffee and ...

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    Country Report

    Country Report

    Packaged Food in Malaysia

    Nov 2019

    Slowing population growth is slowing down the momentum of packaged food sales overall in Malaysia. Additionally, fewer consumers are cooking and eating meals at home, preferring to eat out instead. In retail, prices in packaged foods have also ...

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    Country Report

    Country Report

    Financial Cards and Payments in Malaysia

    Nov 2019

    The number of financial cards in circulation in Malaysia increased slightly in 2019, whilst card payment transactions saw strong growth in both current value and volume terms. Credit card transactions continued to dominate card payment transactions ...

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    Country Report

    Country Report

    Store Cards in Malaysia

    Nov 2019

    Store cards transaction value and volume were negligible in Malaysia at the end of the review period, and this is expected to remain the case over the forecast period. Consumers continue to view the wider acceptance of credit/debit cards to be an ...

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    Country Report

    Country Report

    Pre-Paid Cards in Malaysia

    Nov 2019

    Pre-paid cards continued to see strong growth by all measures in 2019. The benefits that come with pre-paid cards are very similar to credit and debit cards, providing reward points or product discounts for consumers. These cards are gaining ...

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