Malaysia
Malaysia StatisticsConsumer Lifestyles in MalaysiaMalaysia Country BriefingsFuture Demographics: Malaysia in 2030
Strategy Briefing
Small Appliances in Asia Pacific
Mar 2019
Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....
Country Report
Apparel Accessories in Malaysia
Mar 2019
The increasing adaptation to modest wear from both local and international apparel brands fuelled growth of scarves in 2018. Scarves is increasingly being featured as an important apparel accessory, while being constantly worn by Muslim women. For ...
Country Report
Childrenswear in Malaysia
Mar 2019
A declining birth rate in Malaysia has subsequently led to a mixed effect on childrenswear, which on the one hand has dampened volume growth in childrenswear such as baby and toddler wear, while on the other hand, has enhanced its current value ...
Country Report
Footwear in Malaysia
Mar 2019
Strong demand for women’s footwear in conjunction with the rising number of local and international brands penetrating Malaysia has helped to boost sales growth for the category. Female consumers continued to be stimulated significantly by the ...
Country Report
Hosiery in Malaysia
Mar 2019
Non-sheer hosiery from sports brands is one of the most popular choices of local consumers. For example, performance sports brands such as Nike, adidas, Puma and sports-inspired brands such as Fila and Converse offer a wide range of training socks ...
Country Report
Jeans in Malaysia
Mar 2019
Standard jeans demonstrated the strongest current value growth within overall jeans in 2018, as local consumers remained fairly price-sensitive. The availability of various fast fashion brands such as H&M, Zara, Mango, Uniqlo and Cotton On that offer...
Country Report
Menswear in Malaysia
Mar 2019
A surge in the number of luxury brands was evident amongst menswear in 2018. For instance, the opening of Armani/KL, which features a 3-floor store that consists of a wide range of Emporio Armani apparel and accessories for men as well as the EA7 ...
Country Report
Apparel and Footwear in Malaysia
Mar 2019
Apparel and footwear in Malaysia has been affected mainly by various external factors such as the political environment and the economy. The general election in Malaysia in May 2018 led to a change in government, which subsequently resulted in the ...
Country Report
Sportswear in Malaysia
Mar 2019
Sports-inspired apparel and footwear recorded considerable current value growth in 2018 due to the rising number of brands that launched athleisure ranges in Malaysia. Brands such as H&M, Calvin Klein Performance and Zara introduced a stronger range ...
Country Report
Womenswear in Malaysia
Mar 2019
The surge in casual dressing in Malaysia subsequently led to the stronger current value growth of women’s shirts and blouses in 2018. Malay females favour a casual dress style where women’s shirts and blouses are matched with trousers, skirts or ...
Country Report
Bottled Water in Malaysia
Mar 2019
In 2018, bottled water in Malaysia saw solid growth, aided by consumers’ growing emphasis on cutting down on sweetened beverages, as well as rising demand for simple and natural thirst quenchers. Still purified water saw the highest off-trade volume ...
Country Report
Carbonates in Malaysia
Mar 2019
Faced with Malaysians’ declining consumption of carbonates, owing to health concerns, leading players are responding by reformulating and launching product variants that offer lower sugar content; for example, the launch of Pepsi Black, which has ...
Country Report
Concentrates in Malaysia
Mar 2019
Concentrates have long been a household staple for Malaysian families, especially those with children, though in 2018, the category continued to see a decline in volume sales, driven by consumers’ cautious spending on grocery items, as well as rising...
Country Report
Energy Drinks in Malaysia
Mar 2019
Over the review period, energy drinks saw slower volume growth, mainly driven by rising health conscious among consumers, resulting in consumers limiting their caffeine usage. Many white collar workers and urban citizens are reducing their ...
Country Report
Juice in Malaysia
Mar 2019
In 2018, 100% juice recovered from the decline in 2017 and saw one of the highest volume growth rates in juice. Both not-from-concentrate and reconstituted 100% juice are seeing increasing popularity, despite carrying premium prices. This is ...
Country Report
Soft Drinks in Malaysia
Mar 2019
In 2018, Malaysia saw improved consumer sentiment, aided by the replacement of the Goods and Services Tax (GST) with the Sales and Services Tax (SST), as well as an upbeat economic outlook. This led to a growing household budget for dining out and ...
Country Report
RTD Coffee in Malaysia
Mar 2019
Following slower growth in 2017. owing to soft consumer sentiment, RTD coffee saw a strong push by the category leaders to excite the market and encourage consumption. Aside from frequent price promotions and using in-store displays to increase ...
Country Report
RTD Tea in Malaysia
Mar 2019
In 2018, RTD tea recovered from the performance dip in 2017, which was attributable to the recovering economy, which saw consumers resuming bottled RTD tea consumption for its convenience and health attributes. The rebound was also aided by ...
Country Report
Sports Drinks in Malaysia
Mar 2019
Following a substantial decline in 2017, sports drinks players reviewed their branding strategies and adapted to the prevailing health and wellness trend, leading to a slower volume decline in 2018. Although sports drinks such as 100 Plus continue to...
Country Report
Coffee in Malaysia
Mar 2019
In 2018, volume sales of fresh coffee beans increased at a faster pace in the foodservice channel than in the retail channel, as out-of-home consumption gained traction due to recovering consumer sentiment – consumers spent more in foodservice ...
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