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Malaysia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Retail in Malaysia

Mar 2023

After another difficult year in 2021 when retail was hit by further lockdowns and restrictions, the picture was much brighter in 2022 as the country entered a period of normalisation. The lifting of Malaysia’s international border restrictions in…

USD 2,450
Country Report

Home Insecticides in Malaysia

Jan 2023

In contrast to most other home care categories, demand for home insecticides was not significantly affected by the pandemic. Home insecticides are regarded as essential by most local consumers, as the mosquito-borne disease, dengue fever, is endemic…

USD 1,195
Country Report

Discounters in Malaysia

Mar 2023

The Malaysian population continued to be adversely affected by the uncertain economic situation that unfolded due to the interruption that the pandemic caused to commercial activity in key sectors of the Malaysian economy. Within this context,…

USD 1,195
Country Report

Polishes in Malaysia

Jan 2023

Lifestyle and fashion trends continued to militate against the development of the polishes category in 2022. Regarding furniture polish, the category has seen demand undermined by trends towards more minimalist interior design, with young homeowners…

USD 1,195
Country Report

Laundry Care in Malaysia

Jan 2023

The laundry detergents category dominates retail current value sales of laundry care, with concentrated powder detergents particularly popular, as these products are perceived as both effective and affordable. Indeed, some lower-income consumers in…

USD 1,195
Country Report

Direct Selling in Malaysia

Mar 2023

Category leader Amway saw dynamic growth during the pandemic, reinforcing its leadership in the category as its sales increased substantially over the course of 2020 and 2021. The international direct selling company’s very solid performance towards…

USD 1,195
Country Report

Sanitary Protection in Malaysia

Mar 2023

Standard towels contribute the lion’s share in the sanitary protection category: female consumers look for length of sanitary pads instead of value-added features such as antibacterial properties, scent, cooling features and so on. Consumers tend to…

USD 1,195
Country Report

Consumer Foodservice in Malaysia

Feb 2023

Consumer Foodservice in Malaysia saw solid growth in 2022, although current value sales remained below pre-pandemic levels. The easing of various national COVID-19 related measures, including the removal of the Government’s Movement Control Order in…

USD 2,450
Country Report

Convenience Retailers in Malaysia

Mar 2023

Social distancing measures remain in effect in Malaysia in 2021, with consumers forced to avoid spending time outside of the home wherever possible and huge numbers of white-collar professionals, office workers and service industry personnel working…

USD 990
Country Report

Retail Tissue in Malaysia

Mar 2023

The development of the retail tissue category was affected by inflationary pressure in 2022. Following the global imposition of lockdowns during the COVID-19 crisis, the category faced the inflated costs of raw materials, supply issues and the…

USD 1,195
Country Report

Toilet Care in Malaysia

Jan 2023

Since local consumers spent more time at home during the COVID-19 crisis due to lockdown restrictions and home working, they needed to clean their toilets more frequently, supporting rising demand for toilet care products. COVID-19 also supported…

USD 1,195
Country Report

Surface Care in Malaysia

Jan 2023

Home care disinfectants saw retail volume sales decline in 2022 following the peak hit at the height of the COVID-19 crisis when concerns about exposure to the SARS-CoV-2 virus encouraged consumers to pay considerable attention to sanitising…

USD 1,195
Country Report

Home Care in Malaysia

Jan 2023

The home care market in Malaysia saw marked price rises in 2022 as a result of global increases in the costs of raw materials, energy and transportation, as well as the weakness of the local currency. Home care products saw prices increase by more…

USD 2,750
Country Report

Wipes in Malaysia

Mar 2023

The COVID-19 crisis has significantly bolstered Malaysian consumers’ awareness of issues around hygiene and contamination. Feeling the need to clean surfaces such as tables, children’s high chairs, toys, door handles, desks and public toilet seats,…

USD 1,195
Country Report

Dishwashing in Malaysia

Jan 2023

Traditional methods of washing dishes continue to predominate in Malaysia, with hand dishwashing products remaining the preferred option amongst local consumers. Liquid format products are most popular amongst urban consumers, while paste is…

USD 1,195
Country Report

Vending in Malaysia

Mar 2023

Since the reopening of the country’s international borders in April 2022, there have been an increasing number of vending machines available in Malaysia in locations such as highway rest and service areas, petrol stations, universities, hospitals and…

USD 1,195
Country Report

Bleach in Malaysia

Jan 2023

Having seen a surge in demand in 2020 with the onset of the COVID-19 crisis, the bleach category saw declining volume sales in 2021 and 2022. Bleach’s dynamism at the height of the pandemic was due to its strong cleaning properties. In fact, the…

USD 1,195
Country Report

Air Care in Malaysia

Jan 2023

Car air fresheners is the largest air care category in the Malaysian market, with these products seen as essential items by many car owners in Malaysia. Cars are the main mode of transportation for local consumers and, with the country transitioning…

USD 1,195
Country Report

Supermarkets in Malaysia

Mar 2023

Like hypermarkets, the supermarkets channel struggled for growth during the pandemic as consumers adjusted their shopping behaviour. Due to the restrictions in place and the fear of contagion, alongside a shift to home working arrangements, many…

USD 1,195
Country Report

Hypermarkets in Malaysia

Mar 2023

Hypermarkets have been facing several challenges, which includes high operating costs and waning consumer appetite for this type of retail format, resulting in some players struggling to survive. The intense competition with convenience stores is…

USD 1,195
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