Malaysia

A growing number of fast fashion brands entered Malaysia over the review period and have since been driving the performance of menswear in the country. HLA, an international fashion brand, for instance, launched its flagship store in Kuala Lumpur at ...

Further growth was recorded in apparel and footwear in Malaysia in 2019. The expanding fast fashion brands, including Pandini, Uniqlo and H&M, continued to offer discounts and affordable pricing to drive sales. E-commerce experienced dynamic growth, ...

The athleisure trend continued to boost demand for sports-inspired products in 2019. Fast fashion brands like Uniqlo, H&M, Padini and Max Fashion offer a wide sports-inspired range due to rising demand for athleisure amongst Malays. In 2019, JD ...

Non-sheer hosiery, the largest category in hosiery, recorded slightly slower growth than its sheer counterpart in 2019 with more bundle items purchased. Non-sheer hosiery from sports brands is one of the most popular choices of local consumers. The ...

Standard jeans again recorded the strongest current value growth in 2019 due to the growing popularity of fast fashion brands, including H&M, Zara, Mango and Uniqlo, which offer an extensive product range and continually launch new designs in both ...

Further growth was recorded in apparel and footwear in Malaysia in 2019. The expanding fast fashion brands, including Pandini, Uniqlo and H&M, continued to offer discounts and affordable pricing to drive sales. E-commerce experienced dynamic growth, ...

Strong demand for women’s footwear in conjunction with the rising number of local and international brands penetrating Malaysia has helped to boost sales growth for the category. Female consumers continued to be stimulated significantly by the ...

A declining birth rate in Malaysia means parents can now afford to purchase higher-quality childrenswear. This led to the introduction of baby and toddler wear brands such as Earth Baby Outfitters, Nature Baby and Cotton On Kids. Parents with ...

Scarves recorded the highest value growth in 2019 as they are increasingly regarded as an important apparel accessory, whilst being constantly worn by Muslim women. 2019 saw the growth of strongly established local brands specialising in scarves, ...

Apparel and footwear specialist retailers experienced slow sales growth in 2019. Among the numerous factors holding back growth in the category was the recent surge seen in the popularity of online shopping. Online shopping increasingly appeals to ...

During 2019, health and beauty specialist retailers registered strong value growth despite weakening consumer sentiment. This positive performance was driven mainly by the general improvements in health awareness seen across all consumer ...

Department stores registered a slowdown in value growth in 2019, partly due to rising competition from online shopping. Many shoppers now prefer the online shopping experience rather than physically shopping in store-based retail outlets, with ...

Hypermarkets in Malaysia remains a grocery retailers category in decline. Many of the category’s leading players are witnessing downsizing and restructuring due to the strong competition that they face from smaller retail formats such as convenience ...

The outlook for cross border e-commerce in Malaysia is bright following the signing of the ASEAN Agreement on Electronic Commerce in 2018. The agreement is designed to facilitate cross-border e-commerce transactions, creating an environment of trust ...

Homeshopping continues to experience strong growth in Malaysia, with the category attracting more resources and investment as the leading players in TV homeshopping seek to cater to a wider consumer base. TV homeshopping programming is still well ...

2019 saw homewares and home furnishing stores rebound strongly from the slowdown value growth which marred the category’s performance of earlier in the review period. Among the main reasons for the strong recovery of the category towards the end of ...

Towards the end of the review period, variety stores saw increasing footfall. Visiting variety stores has become a popular pastime among middle-class Malaysians, who appear to be happy spending time exploring these stores and browsing the myriad ...

2019 saw the Malaysian retailing industry register stronger growth than was seen during 2018. Although the Malaysian economy recorded a more subdued performance during the year, consumer sentiment continued to improve as long-term economic stability ...

Local vending players have breathed new life into the category by being more creative with product selection. Recent additions to the range of products available via vending include tech accessories and colour cosmetics, with emerging player Trendy ...

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