Malaysia

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

The wound care category experienced a slight slowdown in 2021 compared to both 2020 and 2019. At the start of the pandemic in 2020, consumers engaged in stockpiling of these products, in case they were needed for first aid purposes. The…

The COVID-19 outbreak resulted in positive growth across the board in the weight management and wellbeing category, as consumers sought to lose weight due to lengthy times spent at home. Meal replacement products, the second largest category after…

Various immune-boosting features associated with different kinds of vitamins led to strong demand for vitamins in 2021 given the ongoing presence of the virus in the country. Consumers continued to adopt a variety of immune-boosting methods,…

In 2020, the Movement Control Order (MCO) from 18 March to 4 May resulted in the prohibition of outdoor exercise activities such as jogging and hiking, and the closure of indoor sports facilities such as gyms and fitness centres. The result was a…

The Malaysian government imposes strict regulations on the retailing of sleep aids. Such products are available only on prescription through certified health practitioners. As the distribution of sleep aids is highly restricted, there is low…

Paediatric consumer health saw increased demand throughout the category in 2021 as parents invested in their children’s health in light of the COVID-19 pandemic. This was particularly strong in the advent of schools reopening. Paediatric vitamins and…

As deaths from COVID-19 continue to climb in the country, more smokers have decided to quit the habit, especially as there is a strong correlation between smoking and the fatality rate associated with the virus. Moreover, the Malaysian Government is…

Herbal/traditional vitamins and dietary supplements, used largely to boost immune health, such as GKB Tiger Milk Mushroom, which helps the body cope with coughs, asthma and colds, recorded strong uptick in 2021 due to the ongoing presence of COVID-19…

Demand for eye care products increased in 2021 as a result of the ongoing presence of COVID-19 in the country. The category saw higher growth than in 2019, due to the improved performance of standard eye care. Working from home increased across the…

COVID-19 and the implementation of MCOs had a slight impact on the digestive remedies category in Malaysia in 2021. As consumers stayed at home more, they engaged in more cooking, but less exercise. This resulted in an increased need for laxatives.…

Lockdown continued to limit movements in 2021 due to an ongoing stay home order. This led to continued changes in consumer lifestyles with the majority of people studying and working from home. Dietary supplements feature benefits such as the…

In 2021, most product categories across dermatologicals demonstrated a similar performance to that seen prior to the pandemic. However, topical germicidals/antiseptics saw notably stronger demand, with antiseptics such as Dettol often experiencing…

Since the COVID-19 outbreak in 2020, consumers have become more conscious of their health and have been adopting more effective measures to eliminate flu and cold symptoms. This led to increased demand for cough, cold and allergy remedies,…

During 2021, high daily COVID-19 case numbers and the death rate continue to be recorded in Malaysia, despite government efforts to curtail the spread of the virus, including months of lockdown from May. Consumers are facing significant job losses…

The COVID-19 outbreak in 2020 led to stockpiling of analgesics among consumers. Many purchased adult acetaminophen and paediatrician acetaminophen, which are considered safe and effective in offering relief from a variety of symptoms, particularly…

Malaysian incomes are set to double by 2040, supported by steady economic growth and near-full employment, with present day post-millennials shaping the development of the local premium goods and services segment. However, rising costs associated…

Yoghurt continues to grow in popularity among middle and high income urban consumers, particularly women and children, due to rising health awareness. Yoghurt is being aggressively promoted in the mass-media as offering nutritional benefits and…

Consumer demand remains strong for other dairy, especially plain condensed milk given its use in coffee and tea, which are widely consumed throughout Malaysia. Plain condensed milk is widely available especially at neighbourhood stores like…

Despite the outbreak of COVID-19 in Malaysia, there continues to be a wide range of new product development being seen in drinking milk products in 2020/2021 as players look to sustain demand and attract new consumers. For example, The Holstein Milk…