Malaysia

COVID-19 is likely to have little overall impact on the forecast value growth rate for toys and games in Malaysia in 2020, with just a marginally slower increase expected. Indeed, the forecast for video games has not changed at all, whilst ...

Video games maintained dynamic double-digit current value growth in 2019. Digital video games software saw the highest sales and highest growth in 2019. In terms of software, the majority of gamers in the country now opt for digital software rather ...

Traditional toys and games maintained current value growth in 2019. Demand for such products continued to be driven by millennial parents, who enjoy high disposable incomes and improved living standards. There is particular growth in demand amongst ...

Despite ongoing talks and proposals around the regulation of e-vapour products and heated tobacco, any new regulation was still yet to come into effect in 2019. As such, the legislation covering e-vapour products and heated tobacco remained unclear ...

Retail volume sales of cigarettes continued to decline in 2019, mainly driven by the increasing penetration of illicit trade, which exploded in the country over the forecast period. Due to the higher cost of living and the weak economy in Malaysia, ...

The measures taken to control the spread of COVID-19 have taken their toll on sales of tobacco in Malaysia. With tobacco not covered under the government’s Movement Control Order (MCO) there have been supply issues with many channels seeing stores ...

Smoking cigars and cigarillos is becoming more mainstream in Malaysia. These products are increasingly accessible to a wider audience, as convenience stores, newsagent-tobacconists/kiosks and supermarkets have widened their product selections in the ...

A number of health-related trends were evident within bath and shower in 2019, as local consumers became increasingly conscious of purchasing products that used fewer chemicals, were kinder to their skin through the use of natural ingredients or ...

Skin care recorded an ongoing strong performance in current value terms in 2019, driven by demand for products which consumers perceive to offer greater specific value including anti-agers under moisturisers and treatments, a trend notable in both ...

Baby and child-specific products recorded increasing demand and current value growth in 2019, as the continuous decline in the birth rate in Malaysia has led parents to become increasingly open to purchasing higher-quality baby and child-specific ...

A number of trends continued to gain momentum in colour cosmetics in Malaysia in 2019, including demand for a more natural look, leading to dynamic growth for the smaller category of BB/CC creams compared to the traditional foundation/concealer, in ...

Fragrances continued to record a stable performance in Malaysia in 2019, a trend experienced by both premium and mass segments. However, the latter continued to record stronger volume growth than premium across men’s and women’s fragrances, ...

Depilatories continued to record low steady current value growth in 2019, represented by the larger category of hair removers/bleaches, and women’s razors and blades. The latter however, continued to record a more impressive performance between the ...

The health and wellness trend in Malaysia, as witnessed in other beauty and personal care categories such as bath and shower and skin care, has resulted in an increasing number of new hair care launches which use natural ingredients, or products that...

Whilst premium beauty and personal care continued to record strong current value growth in 2019, it retained low penetration of the overall market in Malaysia, affordable to more affluent consumers. However, premium brands hold a stronger presence in...

Oral care in Malaysia continued to experience increasing current value growth in 2019, in line with rising awareness of the need to follow regular personal hygiene routines, and innovative launches across the category which is driving higher value ...

Sun care experienced strengthening demand in 2019, driven by mass sun protection. However, sun care’s greater potential in Malaysia has increasingly come under pressure from cross-category skin care and colour cosmetics which offer multiple purposes ...

Deodorant sprays and deodorant roll-ons retained their popularity in Malaysia compared to the stick format, the latter of which continued to experience waning interest. Deodorant sprays, which recorded the highest volume growth in 2019, and roll-ons ...

Demand for mass beauty and personal care continued to gain momentum in Malaysia in 2019, as an increasing number of players explored the use of natural and interesting ingredients to create higher specific value within the category while maintaining ...

Men’s grooming continued to record a strong performance in 2019, as the number of local men taking care of their appearance gained further momentum. Younger Malays are particularly interested in new product launches by global brands and are more ...