Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Helping you win online

Do you need better online sales data to get an accurate picture of whether your sales are keeping up with your competitors?

 
 

Eliminate the guesswork from tracking online sales

To help you win online, we offer quarterly online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised taxonomy. No other company empowers you with such unique and comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.

iconsEcommerce23_detail (2).svgYou can measure your brand’s quarterly online sales against your competitors

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You can identify the fastest growing countries, categories and retailers to sharpen your digital strategy

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Strike the right partnerships: invest in winning retailers and brands

Discover which categories, companies and brands are winning online 

Making sense of e-commerce purchase data

We map real SKU purchase data from clickstream panels, e-receipts and online retailers to our globally standardised taxonomy using our expertise in machine learning and data science.  By combining ‘big’ e-commerce datasets with our tradition retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison. Learn more about our methodology. 

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How easily can you track who is winning online and growth opportunities?

Preview our interactive E-commerce dashboard to understand the questions our online sales data will help you to answer.

  • What are the best-performing and fastest-growing categories online? 
  • How do your brands’ online sales compare to your competitors?
  • Which online retailers are driving sales growth each quarter? 

For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 990px.

Take the guesswork out of tracking online sales performance

If you are already a Passport user you can see a fuller example of E-Commerce 

Watch our webinar for tips to sharpen your digital strategy

E-commerce experts from Carrefour, Colgate-Palmolive and Publicis Groupe answer essential questions to help you understand how to elevate your online presence. Watch our experts discuss the challenges associated with mastering e-commerce growth during our live virtual event earlier this year.

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Do you need deeper data insights to shape your online strategy?

Need to analyse online pricing data? 

We can provide you with daily pricing and promotions data from more than 1000 websites in 40 countries around the world..  

Get in touch

Need more granular online sales forecasts? 

We can offer you projections on the share of your categories which will sell through e-commerce channels such as omnichannel, pure-play and last-mile.

Get in touch 

Need an overview of the e-commerce landscape?

We can give you an overview of competitors, business models, emerging technologies, and evolving omni channels shopper needs which can inform your strategies to grow and sustain your e-commerce presence..

 Get in touch

Article

Winning Online in India's Dynamic Chocolate Confectionery Market

Jared Conway

Jared Conway

31 Aug 23

Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.

Article

Tracking E-Commerce Performance of Wine in Australia

Jared Conway

Jared Conway

1 Aug 23

Within fast-moving consumer goods (fmcg), the shift to e-commerce accelerated during the pandemic, and now the majority of fmcg categories have elevated levels of e-commerce sales. However, the rate and penetration of e-commerce sales differs by category and country, and prioritising where opportunities are most significant can help companies win online. Utilising Euromonitor’s new e-commerce system, we will use Australia as an example to show how wine is performing online, and who is winning from a retailing and brand perspective.

Article

Unveiling the Transformative Retail Landscape of the Latin American Fashion Industry

Fátima Linares

Fátima Linares

17 Jul 23

The Latin American Fashion industry was hit hard by the pandemic, but following two years of strong performance, sales have returned to pre-pandemic levels.

Our experts

We are the world’s leading provider of global business intelligence, market analysis and consumer insights. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Thought leadership in e-commerce is one of our specialist areas. Register to join our experts for a live virtual event in May 2023.

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