Ying WaiCheung Senior Analyst E-Commerce
london
English, Dutch,�Flemish
About Ying
As a Senior E-Commerce Analyst, Ying dives deep into the product by providing accurate data on how the best-in-class e-commerce retailers in the biggest consumer markets are performing.
Expertise
Ying works directly on Euromonitor's E-Commerce product with a focus data building, e-commerce research and brings direct experience in Euromonitor's multi-source retailing research. With past experience at Amazon, he provides an insider view of a leading online marketplace. Together with traditional research methods and new data sources, Ying provides a key bridge between traditional and digitalised market research.
Related to Digital Shopper
AI-Powered Commerce: What China’s Path Reveals About the West
22 Jun 26One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
Rabia Yasmeen
Navigating rapid AI adoption in European retail
15 Jun 26 | GMT: 12:00 PMAI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
Euromonitor International
The World Cup as a Digital Commerce Funnel
8 Jun 26The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.
Rabia Yasmeen