Morocco
Morocco StatisticsConsumer Lifestyles in MoroccoMorocco Country BriefingsFuture Demographics: Morocco in 2030
Country Profile
Morocco: Country profile
Jan 2019
The economy will decelerate but still increase at a healthy pace in 2018. Private consumption will provide crucial support. Strong tourist inflows, recent business-friendly reforms and healthy activity in the automotive and mining sectors will also ...
Country Briefing
Natural Resources: Morocco
Jan 2019
With vast resources of phosphate rock and growing fertiliser production, Morocco has shown extraordinary success in renewable energy growth and curbing carbon pollution. Nevertheless, global warming is adding pressure on the water reliant ...
Strategy Briefing
Manufacturing Industries Most Ready to Expand B2B E-Commerce
Dec 2018
Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...
Country Report
Packaged Food in Morocco
Dec 2018
In 2018, packaged food continued to grow strongly in Morocco, partly thanks to the growing number of products offered across various areas. Many Moroccans also see packaged products sold inside supermarkets and hypermarkets as being healthy and of ...
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Morocco
Nov 2018
Over the forecast period, baked goods is predicted to record strong value growth at constant 2018 prices. This is mainly because Moroccans consume bread on a daily basis with an average of three loaves of bread per person. Bread is part of the ...
Country Report
Breakfast Cereals in Morocco
Nov 2018
Breakfast cereals is expected to record strong retail volume and value growth at constant 2018 prices over the forecast period. This will be due to an increase in consumption of such products by children and young adults, especially in large urban ...
Country Report
Processed Fruit and Vegetables in Morocco
Nov 2018
Over the forecast period, processed fruit and vegetables will remain one of the basic food staples in Morocco. This is mainly because such products are used to make salads as well as smoothies. In Morocco, having a salad for lunch is part of the ...
Country Report
Processed Meat and Seafood in Morocco
Nov 2018
Processed meat and seafood is expected to record healthy growth in both value (at constant 2018 prices) and retail volume terms over the forecast period. An expected rise in unit prices is expected to drive value sales over the forecast period. ...
Country Report
Rice, Pasta and Noodles in Morocco
Nov 2018
Over the forecast period, rice, pasta, and noodles is predicted to record strong growth in both retail volume terms and value terms at constant 2018 prices over the forecast period. This is mainly because Moroccans are influenced by Western ...
Country Report
Charge Cards in Morocco
Nov 2018
Charge cards are witnessing a positive performance in 2018, for many reasons. A considerable number of customers are switching from credit cards due to better management and control of spending. In addition, bankers are encouraging customers to ...
Country Report
Credit Cards in Morocco
Nov 2018
Credit cards in Morocco are perceived as a practical source of funds, especially for important purchases such as furniture or leisure, because they are the solution for immediate high expenditure and repayment over a longer period. They are also a ...
Country Report
Debit Cards in Morocco
Nov 2018
Banks are using smart marketing strategies to include as many services as possible within their offer. To illustrate, banks are relying on a “packages” policy in their service offerings, which includes the automatic delivery of a debit card for every...
Country Report
Financial Cards and Payments in Morocco
Nov 2018
Urbanisation in Morocco is growing rapidly, reaching 65%, according to official sources. In parallel, the development of e-commerce activity and internet retailing is attracting many customers, mainly young adults, and changing lifestyle habits and ...
Country Report
Pre-Paid Cards in Morocco
Nov 2018
The growth in pre-paid cards in circulation in Morocco recorded a slight slowdown in 2018. The major factor behind the slowdown is the growing awareness among young generations and their shift towards electronic alternatives, mainly through third ...
Country Report
Store Cards in Morocco
Nov 2018
Customer loyalty is one of retailers’ main objectives. Franchises and chained stores are taking action to strengthen it, either through direct loyalty cards with a system of accumulating points or through cobranded credit cards that are easier to ...
Country Report
Edible Oils in Morocco
Nov 2018
Edible oils will always be very popular in Morocco, as they form part of the local cuisine. Most people in Morocco cook all their main dishes with olive oil, and they even consume it with bread during breakfast. Moreover, edible oils are also used to...
Country Report
Ready Meals in Morocco
Nov 2018
The growing population in Morocco, along with rising urbanisation, is expected to drive sales in ready meals over the forecast period. Many people lead hectic lifestyles, especially in large cities, thus, they tend to consume ready meals as they are ...
Country Report
Sauces, Dressings and Condiments in Morocco
Nov 2018
It is expected that sauces, dressings and condiments will record healthy growth over the forecast period. This will be driven by the growing popularity of fast food in Morocco. In addition, the rapid expansion of modern retailers, mainly supermarkets...
Country Report
Soup in Morocco
Nov 2018
Over the forecast period soup is expected to record only moderate growth in volume terms and value terms at constant 2018 prices in Morocco. This is mainly because Moroccans are still not familiar with such products, and many consider them to be ...
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