Morocco

Baby and child-specific products is expected to perform considerably well in response to the COVID-19 pandemic as the product area continues to see current value growth, just at a slower rate. As baby and child-specific products are largely ...

Colour cosmetics will witness current value decline in response to the COVID-19 pandemic in 2020 overall. The imposition of lockdown and social distancing measures meant people were required to spend time at home during this period and work from home...

Hair care is anticipated to respond remarkably well to the outbreak of COVID-19 in 2020 overall as current value sales rocket. As beauty centres and salons closed for four months during lockdown, consumers had no choice but to take charge of their ...

Depilatories is anticipated to respond well to the COVID-19 pandemic in 2020 overall as current value sales increase drastically. Unlike other product areas within beauty and personal care, depilatories has not been negatively impacted as a result of...

Like many other industries, the COVID-19 pandemic is set to have a significant impact on sales of beauty and personal care in 2020 overall. The extreme response required to reduce transmission of the virus in the form of lockdown has stimulated a ...

Men’s grooming is expected to be devastated as a result of the COVID-19 pandemic as current value sales plummet in 2020 overall. Home seclusion and a rise in the number of people working from home has made many consumers less regimented in their ...

In response to the outbreak of COVID-19, deodorants will witness current value decline in 2020 overall. Due to lockdown and ongoing restrictions, consumers have been spending less time outside of the home throughout 2020 which has led to decreased ...

Oral care will respond remarkably well to the COVID-19 pandemic in 2020 overall as current value sales increase rapidly. As oral hygiene is important in the overall context of health and wellbeing, the product area has been benefiting from increased ...

Mass health and beauty care is expected to be only slightly impacted as a result of the COVID-19 pandemic in 2020 overall as current value sales are predicted to slow slightly. The main reason for this is because consumers of mass beauty and personal...

Skin care sales are expected to be fairly resilient in 2020, experiencing slightly slower growth in value terms overall. The main reason for this has been due to the lack of social meetings, resulting in some consumers to abandon their daily skin ...

Sales of fragrances are expected to be heavily impacted by the COVID-19 pandemic in 2020 overall. Consumers were forced to stay at home during the country’s lockdown with no opportunities to socialise and with many either working from home or being ...

Sun care will record one of the worst performances in 2020 overall as a result of the COVID-19 pandemic. Sun care has been particularly impacted by home seclusion due to lockdown, social distancing and limited travel and tourism with the country’s ...

Premium beauty and personal care is expected to suffer as a result of the COVID-19 pandemic, with most product areas seeing current value decline in 2020 overall. Some of the most affected product areas have been premium deodorants and premium ...

Bath and shower is expected to benefit from the COVID-19 pandemic due to a significant peak in demand for antibacterial hand soap, both in liquid and bar formats in 2020 overall. This steep demand is set to be stimulated by the need for high ...

Other pet food is expected to record a low rate of retail current value and retail volume growth in 2021, slower than that recorded in 2020 as demand for products in this category continues to decline. Although the other pet population in Morocco is ...

Pet care is expected to perform well in 2021, with growth stimulated by a rise in pet ownership during the COVID-19 pandemic. During the health crisis, many households, especially in the middle and high-income segments, began to adopt pets for ...

Since the outbreak of the COVID-19 pandemic in 2020, consumers in Morocco have been adopting more cats, stimulating continued growth in cat food. The national lockdown measures implemented to curb the spread of the COVID-19 pandemic has left ...

Prior to the implementation of national lockdown measures, some veterinary pharmaceutical laboratories took precautionary measures to ensure a sufficient supply of pet healthcare products despite the uncertainty of the epidemiological situation. ...

Since the outbreak of COVID-19 in Morocco, there has been a considerable increase in dog ownership in the country as consumers adopt dogs as companions during the months of social distancing and home seclusion. Dog adoption has also been stimulated ...

Morocco’s constitutional monarchy has achieved political stability. However, a lack of judicial independence fosters corruption. The economy is forecast to bounce back quickly from the Coronavirus (COVID-19) pandemic, supported by tourism and ...