Morocco

Income and spending in Morocco are projected to improve slightly during 2020-2040, due to expanding business activities especially in higher value-added industries, and growing employment opportunities. In addition, strong economic development will…

Wound care registered a decline in current value growth in 2020. With people going out less due to lockdowns and less outdoor activities, there was fewer minor injuries as a result, which fed into lower value sales for wound care. In addition, with…

Weight management and wellbeing products benefitted from the pandemic, as many consumers put on weight during the lockdown and as a result purchased weight management products to help them lose the excess weight. In 2021, current value growth is…

The pandemic was a boon for vitamins, as consumers purchased vitamin C in particular to boost their immune systems in order to fight against COVID-19 infection. As society opens up in 2021 and people try to live with COVID-19, growth in value sales…

Sports nutrition registered a decline in value sales in 2020, as gyms were closed and people did less physical activity due to lockdowns. Sports nutrition is also considered non-essential and with COVID-19 being a major concern in 2020, consumers…

Sleep aids benefitted from the pandemic, as more people suffered from sleeplessness due to concerns about COVID-19. In 2021, current value growth is expected to be lower, though still healthy, as people begin to learn to live with the threat of…

Paediatric consumer health is expected to register moderate current value growth in 2021 and lower value growth than in 2020. At the start of the pandemic in March 2020, parents stockpiled a lot of consumer paediatric products and in 2021, there…

NRT is a relatively small product area within consumer health and had not really gained any traction. The pandemic dampened value sales as consumers prioritised other consumer health products such as analgesics and deferred purchasing non-essential…

Herbal/traditional products benefitted from the pandemic, with people looking for natural products to boost their immune system. In 2021, value growth is still expected to be healthy, but not as high as 2020 growth, as society gradually opens up in…

Eye care is expected to register lower current value growth in 2021 than in 2020, as stockpiling trend eases. The increased time spent on screens during the 2020 lockdowns also led to tired and strained eye and consequently increased demand for…

Current value growth is expected to be slightly lower in 2021. Digestive remedies, as a product area, has not been largely affected by COVID-19 and business continues as usual, for the most part. Consumers also feel more confident about the safety of…

Dietary supplements is expected to register healthy current value growth in 2021, though lower than in 2020. Dietary supplement has benefitted from the pandemic. However, with people getting more used to living with the threat of COVID-19, value…

Value growth of dermatologicals is expected to be slightly lower than in 2020, as consumers stop stockpiling and use up excess supplies from 2020. Topical germicidals/antiseptics is expected to register the highest current value growth as people…

With society learning to live with the threat of COVID-19, consumers stop stockpiling and as a result, current value growth for cough, cold and allergy (hay fever) remedies is expected to be lower in 2021. All the same, with society gradually opening…

Consumer health in Morocco benefitted from the pandemic, with stockpiling and panic buying driving a significant amount of value sales in 2020. In 2021, value growth is expected to be lower. The stockpiling trend has eased and consumers are still…

Current value growth of analgesics is expected to be slightly lower than 2020, as consumers use the excess supplies of analgesics that they stockpiled in 2020. Acetaminophen, which was the most stockpiled analgesic in 2020 is expected to register…

Morocco ranks 61st out of 97 global countries in the Environmental Sustainability Index, as the country is heavily affected by water scarcity and a consequent lack of agricultural output security. Furthermore, Morocco’s energy industry remained…

Although Centrale Danone will continue to lose current retail value share in 2021, the company will retain its lead of yoghurt and sour milk in Morocco. While still recovering from the 2018 boycott on its high prices, Centrale Danone will maintain…

Fromage frais and quark will continue to slowly develop in 2021 in Morocco. Only two players will dominate the product area: Centrale Danone with a majority current retail value share and Cooperative COPAG. Cooperative COPAG’s Perly brand will likely…

Drinking milk products is not yet mature in Morocco, as consumption of milk products is still low on a national level. However, urban dwellers will continue to have more access to drinking milk products in 2021 than most people in rural areas.…