Morocco

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Income and Expenditure: Morocco

Oct 2021

Income and spending in Morocco are projected to improve slightly during 2020-2040, due to expanding business activities especially in higher value-added industries, and growing employment opportunities. In addition, strong economic development will…

USD 250
Country Report

Wound Care in Morocco

Oct 2021

Wound care registered a decline in current value growth in 2020. With people going out less due to lockdowns and less outdoor activities, there was fewer minor injuries as a result, which fed into lower value sales for wound care. In addition, with…

USD 990
Country Report

Weight Management and Wellbeing in Morocco

Oct 2021

Weight management and wellbeing products benefitted from the pandemic, as many consumers put on weight during the lockdown and as a result purchased weight management products to help them lose the excess weight. In 2021, current value growth is…

USD 990
Country Report

Vitamins in Morocco

Oct 2021

The pandemic was a boon for vitamins, as consumers purchased vitamin C in particular to boost their immune systems in order to fight against COVID-19 infection. As society opens up in 2021 and people try to live with COVID-19, growth in value sales…

USD 990
Country Report

Sports Nutrition in Morocco

Oct 2021

Sports nutrition registered a decline in value sales in 2020, as gyms were closed and people did less physical activity due to lockdowns. Sports nutrition is also considered non-essential and with COVID-19 being a major concern in 2020, consumers…

USD 990
Country Report

Sleep Aids in Morocco

Oct 2021

Sleep aids benefitted from the pandemic, as more people suffered from sleeplessness due to concerns about COVID-19. In 2021, current value growth is expected to be lower, though still healthy, as people begin to learn to live with the threat of…

USD 990
Country Report

Paediatric Consumer Health in Morocco

Oct 2021

Paediatric consumer health is expected to register moderate current value growth in 2021 and lower value growth than in 2020. At the start of the pandemic in March 2020, parents stockpiled a lot of consumer paediatric products and in 2021, there…

USD 990
Country Report

NRT Smoking Cessation Aids in Morocco

Oct 2021

NRT is a relatively small product area within consumer health and had not really gained any traction. The pandemic dampened value sales as consumers prioritised other consumer health products such as analgesics and deferred purchasing non-essential…

USD 990
Country Report

Herbal/Traditional Products in Morocco

Oct 2021

Herbal/traditional products benefitted from the pandemic, with people looking for natural products to boost their immune system. In 2021, value growth is still expected to be healthy, but not as high as 2020 growth, as society gradually opens up in…

USD 990
Country Report

Eye Care in Morocco

Oct 2021

Eye care is expected to register lower current value growth in 2021 than in 2020, as stockpiling trend eases. The increased time spent on screens during the 2020 lockdowns also led to tired and strained eye and consequently increased demand for…

USD 990
Country Report

Digestive Remedies in Morocco

Oct 2021

Current value growth is expected to be slightly lower in 2021. Digestive remedies, as a product area, has not been largely affected by COVID-19 and business continues as usual, for the most part. Consumers also feel more confident about the safety of…

USD 990
Country Report

Dietary Supplements in Morocco

Oct 2021

Dietary supplements is expected to register healthy current value growth in 2021, though lower than in 2020. Dietary supplement has benefitted from the pandemic. However, with people getting more used to living with the threat of COVID-19, value…

USD 990
Country Report

Dermatologicals in Morocco

Oct 2021

Value growth of dermatologicals is expected to be slightly lower than in 2020, as consumers stop stockpiling and use up excess supplies from 2020. Topical germicidals/antiseptics is expected to register the highest current value growth as people…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

Oct 2021

With society learning to live with the threat of COVID-19, consumers stop stockpiling and as a result, current value growth for cough, cold and allergy (hay fever) remedies is expected to be lower in 2021. All the same, with society gradually opening…

USD 990
Country Report

Consumer Health in Morocco

Oct 2021

Consumer health in Morocco benefitted from the pandemic, with stockpiling and panic buying driving a significant amount of value sales in 2020. In 2021, value growth is expected to be lower. The stockpiling trend has eased and consumers are still…

USD 2,650
Country Report

Analgesics in Morocco

Oct 2021

Current value growth of analgesics is expected to be slightly lower than 2020, as consumers use the excess supplies of analgesics that they stockpiled in 2020. Acetaminophen, which was the most stockpiled analgesic in 2020 is expected to register…

USD 990
Country Briefing

Sustainability: Morocco

Sep 2021

Morocco ranks 61st out of 97 global countries in the Environmental Sustainability Index, as the country is heavily affected by water scarcity and a consequent lack of agricultural output security. Furthermore, Morocco’s energy industry remained…

USD 250
Country Report

Yoghurt and Sour Milk Products in Morocco

Sep 2021

Although Centrale Danone will continue to lose current retail value share in 2021, the company will retain its lead of yoghurt and sour milk in Morocco. While still recovering from the 2018 boycott on its high prices, Centrale Danone will maintain…

USD 990
Country Report

Other Dairy in Morocco

Sep 2021

Fromage frais and quark will continue to slowly develop in 2021 in Morocco. Only two players will dominate the product area: Centrale Danone with a majority current retail value share and Cooperative COPAG. Cooperative COPAG’s Perly brand will likely…

USD 990
Country Report

Drinking Milk Products in Morocco

Sep 2021

Drinking milk products is not yet mature in Morocco, as consumption of milk products is still low on a national level. However, urban dwellers will continue to have more access to drinking milk products in 2021 than most people in rural areas.…

USD 990
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