Morocco

Small cooking appliances saw retail volumes and current value sales decline heavily in 2020 from the effects of the COVID-19 outbreak. What little demand there was for small cooking appliances was not always able to be met, as the lockdown ...

Large cooking appliances suffered severely in 2020 from the effects of the COVID-19 outbreak. The little demand that there was for large cooking appliances was not always able to be met, as the nationwide lockdown prevented goods from being ...

The COVID-19 pandemic has exerted a very significant impact on daily life in Morocco, as well as on personal finances and the national economy. The government responded to the pandemic with very strong restrictions: people were forced to remain in ...

Sales of home laundry appliances were severely affected in 2020 by serious difficulties with logistics. These difficulties were compounded by other negative consequences of the onset of the COVID-19 pandemic, including widespread store closures for ...

Moroccan consumers found themselves in a very difficult situation in 2020, with fears surrounding the spread of COVID-19 making them reluctant to visit stores. Where possible, many people avoided buying new appliances, including air treatment ...

The onset of the COVID-19 pandemic during the middle months of 2020, and the measures put in place by the Moroccan authorities to limit its spread, caused serious problems in distribution channels for microwaves. Deliveries of microwaves between ...

Dishwashers are one of the few large appliances that were growing strongly prior to the outbreak of the COVID-19 pandemic. The reason for this is that women in Morocco had been increasingly joining the workforce, and so had had less time to do ...

The total closure of foodservice outlets, and home quarantine of Moroccans for several months in 2020, did not bring about an increase in retail sales of refrigeration appliances. Rather, refrigeration appliances declined significantly in both retail...

Moroccan consumers found themselves in a very difficult situation in 2020, with fears surrounding the spread of COVID-19 making them reluctant to visit stores. Where possible, many people avoided buying new appliances, including food preparation ...

Moroccan consumers were faced with two barriers to buying vacuum cleaners in 2020. Fears surrounding the spread of COVID-19 making them reluctant to visit stores, while the worsening economic climate made them wary of making large purchases. Where ...

Fears surrounding the spread of COVID-19 caused Moroccan consumers to be wary of visiting retail stores in 2020. Where possible, many people avoided buying new appliances, including personal care appliances. Purchases were also forgotten or postponed...

Natural increase will be the sole driver of population growth in Morocco in 2019-2040, as net migration remains negative. Ageing will accelerate as birth rates drop further and longevity climbs, transforming consumer trends somewhat as population ...

The economy will bounce back in 2021. As the vaccination programme gets underway, the social distancing measures and tourism restrictions which have held back the economy are expected to be gradually eased. A rebound in household and capital spending...

In contrast with other countries, Morocco suffered little disruption to supply chains during the COVID-19 crisis in 2020, and there was less consumer stockpiling as a result. Consumers’ disinclination to stockpile also supported continuity in supply ...

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced...

Processed meat and seafood in Morocco is not yet saturated, and is therefore expected to continue to record good retail volume and current value growth in 2020, albeit at a slower rate than seen during the review period. Processed meat and seafood ...

Nestlé Maroc SA is set to maintain its lead in breakfast cereals in Morocco in current value terms in 2020, mainly thanks to its children’s breakfast cereals brands Nesquik, Nestlé Lion and Nestlé Chocapic. These brands offer affordable prices and ...

Processed fruit and vegetables is set to continue to record strong retail volume and current value growth in 2020, though at a slower rate than seen during previous years of the review period. This is mainly because these products are used to make ...

During the COVID-19 pandemic, manufacturers increased the production volume of their pasta and rice products in response to stockpiling of these products during the first month of lockdown. As a result, rice, pasta and noodles is set to record strong...

Baked goods is set to record moderate retail current value growth but a slight decline in retail volume growth in 2020, while the closure of foodservice in Morocco during the COVID-19 pandemic is expected to result in a significant drop in ...