Morocco

The economy will grow at a healthy pace in 2019. Private consumption will provide crucial support. Strong tourist inflows, recent business-friendly reforms and healthy activity in the automotive and mining sectors will also drive growth. However, ...

Growing use of smartphones in Morocco is affecting sales of in-car products. These increasingly prevalent devices can offer an experience almost similar to, if not better than, many in-car entertainment devices, including navigation systems and ...

Both the desktops and laptops categories continued to decline in both retail value and volume sales in 2019. This was due to a shift towards smartphones by consumers, which offer greater portability, convenience, and increasing computing power. Talks...

Home audio and cinema saw continued positive growth in 2019, with growing sales of soundbars and wireless speakers. This was underpinned by rising purchasing power among local consumers, along with the growing trend of having wireless speakers or ...

Moroccans are very attached to watching the TV at home. As a result, owning a high-quality TV is very important, and consumers are always interested in the latest TV features. The emergence of smart technology in LCD TVs led to many consumers asking ...

The increased penetration of smartphones is adversely affecting demand for imaging devices in Morocco. Moroccans are very attached to smartphones, with the country representing the most connected nation in Africa. Internet access via mobile phones is...

Smartphones continue to gain strength in Morocco. The growing number of mobile phone service subscribers in Morocco, which exceeded 45 million in 2019 according to local statistics, underpins the continued growth of smartphones. Even with the ...

Developments in the consumer electronics market in Morocco are increasingly affected by the growing penetration of smartphones, and their combination of versatility, affordability, and portability. Growth continues strongly amid the increasing use of...

The portable players category saw growth in 2019, although this is set to switch to negative growth over the forecast period as the increasing penetration of smartphones impacts demand. New and innovative smartphones from various international brands...

Changing lifestyles are benefiting sales of wearable electronics in Morocco. As people are living faster, more hectic lifestyles, and disposable incomes rise in urban areas, they seek convenient wearable electronics that can perform many tasks at ...

In Morocco, beer remains the most popular and most consumed alcoholic drink in Morocco. Sales of beer over the review period were negatively affected by the higher taxes that the government imposed on alcoholic drinks. In addition, as the Marjane and...

There were no sales of cider/perry in Morocco at the end of the review period, with this not expected to change over the forecast period....

The alcoholic drinks market in Morocco recorded sales declines in every year of the review period. After Marjane, the leading hypermarkets/supermarkets chain in Morocco, stopped selling alcohol in all of its stores in the country, the availability of...

Spirits in Morocco was still recovering slowly in 2018, which is expected to continue over the forecast period. This is thanks to the flourishing tourism industry in the country and also to the fact that the month of Ramadan will not fall in summer ...

Over the forecast period, wine is expected to record positive growth in both value and volume terms. This is thank to the fact that the month of Ramadan will no longer fall in the summer time, especially in July and August, which account for almost ...

Rising cigarette prices were recently bolstered by the government increasing the Internal Tax of Consumption. Japan Tobacco Inc was the only company to absorb the price difference, with competitors such as Philip Morris International Inc, British ...

Sales of cigars continue to increase steadily, showing a good performance in 2018. This occurred as recent entrant Habanos SA, which emerged in 2015, focused on local production and exports of cigars, as a result of which it gained a stronger ...

The tobacco market in Morocco is demonstrating a relatively weak performance in both volume and value terms due to several factors. These include a gradual increase in awareness of the health risks associated with smoking and price rises impacting a ...

Vapour products maintained a positive performance as many consumers switched from conventional smoking to other alternatives, which they considered less harmful or cheaper. The majority of consumers who switched are from urban areas, and belong to ...

In Morocco, baby and child-specific products saw a positive performance in current value terms in 2018, thanks to demographic growth and higher incomes. Growth is expected to continue at an even higher rate in the forecast period. Continuously ...