Morocco

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Morocco StatisticsConsumer Lifestyles in MoroccoMorocco Country BriefingsFuture Demographics: Morocco in 2030

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    Air Care in Morocco

    Feb 2019

    Air care will remain very popular in Morocco over the forecast period. Such products are widely used in bathrooms, living rooms in addition to kitchens to keep households smelling fresh. Moreover, such products are becoming part of the cleaning ...

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    Bleach in Morocco

    Feb 2019

    Bleach will remain a core product for Moroccan households over the forecast period. This is mainly because many Moroccans use bleach for different cleaning purposes as it is inexpensive and very convenient. Growing urbanisation in addition to rapid ...

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    Dishwashing in Morocco

    Feb 2019

    Dishwashing in Morocco is expected to record strong growth in both volume and value terms (current value terms as well as at constant 2018 prices) over the forecast period. This will be the result of growing urbanisation and consumer awareness of ...

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    Home Insecticides in Morocco

    Feb 2019

    Home insecticides is expected to record positive growth over the forecast period in Morocco. The usage of such products will remain one of the main priorities of Moroccans, especially in large urban cities because of pollution. Additionally, in many ...

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    Laundry Care in Morocco

    Feb 2019

    In Morocco, many people are becoming increasingly familiar with the usage of automatic washing machines and home dryers. This growing trend has a very positive impact on sales of laundry care, especially concentrated formulas. Many products emphasise...

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    Home Care in Morocco

    Feb 2019

    The overall performance of home care in Morocco in 2018 was very positive, with an even stronger performance predicted for the forecast period in retail volume terms. Local consumers are becoming increasingly aware of different home care products ...

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    Polishes in Morocco

    Feb 2019

    Polishes remained a niche in Morocco in 2018. This trend is expected to continue into the forecast period as such products are present in small quantities, mainly in modern retailers except for shoe polish. Many Moroccans are still unaware of such ...

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    Surface Care in Morocco

    Feb 2019

    Changing lifestyles combined with the growing visibility of specialised products in both traditional and modern retailers are expected to drive sales of surface care in Morocco over the forecast period. Many Moroccans are becoming increasingly ...

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    Toilet Care in Morocco

    Feb 2019

    Toilet care is expected to record a positive healthy performance over the forecast period in Morocco. This is mainly because many Moroccans still share their toilets and bathrooms and thus tend to clean them after usage during the day. Additionally, ...

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    Analgesics in Morocco

    Feb 2019

    Analgesics in Morocco recorded stable current value growth in 2018. Health awareness amongst Moroccans is leading to them gradually adopting regular health checks. In addition, they seek doctors’ recommendations whenever an illness arises. With ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

    Feb 2019

    Cough, cold and allergy (hay fever) remedies in Morocco continued to record stable current value growth in 2018. Sales of this category tend to receive a boost during the spring and winter seasons, especially in big cities where the pollution rate is...

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    Dermatologicals in Morocco

    Feb 2019

    Dermatologicals recorded stable current value growth in 2018. The category is full of national and international brands that respond to the needs of different type of segments, offering a diverse range of products marketed at various prices. Their ...

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    Dietary Supplements in Morocco

    Feb 2019

    Dietary supplements in Morocco is growing at a rapid pace, with thriving demand. Consumers are enjoying a wide range of national and international product choices, which are all easily available from various physical and online stores. With the ...

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    Digestive Remedies in Morocco

    Feb 2019

    Digestive remedies in Morocco is growing gradually. The value sales of the leading players are increasing along with volume sales. National and international players are striving to satisfy Moroccan demand in terms of new product development. ...

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    Eye Care in Morocco

    Feb 2019

    Eye care is positively growing in Morocco. Local products as well as international brands are widely present. They are available and sold mostly through chemists/pharmacies, with low share through internet retailing. Some ophthalmologists offer free ...

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    Herbal/Traditional Products in Morocco

    Feb 2019

    Herbal/traditional products in Morocco is growing at a rapid rate. When given the choice of either buying natural or industrial products, local consumers prefer to choose the former. With the increasing rate of diseases, Moroccans are reconsidering ...

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    NRT Smoking Cessation Aids in Morocco

    Feb 2019

    NRT smoking cessation aids is not highly developed in Morocco. It did not register remarkable growth in 2018, as there is a lack of advertising and marketing campaigns to promote the category in Morocco. In addition, there is no diversified product ...

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    Consumer Health in Morocco

    Feb 2019

    Consumer health in Morocco is growing at a moderate pace. Households’ awareness regarding the use of medicinal drugs, sports nutrition as well as traditional products has risen in Morocco. Consumers research products and have become increasingly ...

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    Paediatric Consumer Health in Morocco

    Feb 2019

    Paediatric consumer health in Morocco is recording positive growth. Parents strive to ensure a good and healthy lifestyle for their children. Whenever a health problem arises, they immediately visit their paediatrician. In addition, parents research ...

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    Sleep Aids in Morocco

    Feb 2019

    Sleep aids in Morocco recorded stable value growth in 2018. Most Moroccans experience stress in their lives, either in the workplace, in schools or even in their homes. Every age group is dealing with the strains of modern life. The busy work ...

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