Morocco

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Morocco StatisticsConsumer Lifestyles in MoroccoMorocco Country BriefingsFuture Demographics: Morocco in 2030

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    Car Rental (Destination) in Morocco

    Sep 2018

    International companies continued to lead car rental in Morocco in 2018. This is mainly because they offer a wide range of services and types of cars that meet the preferences of different tourists. In addition, many tourists believe that ...

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    Country Report

    Country Report

    Airlines in Morocco

    Sep 2018

    To support the ambitious tourism strategy “Vision 2020” that the government is trying to achieve in collaboration with many local and international tourism organisations and institutions, the Ministry of Equipment and Transport adopted a proactive ...

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    Country Report

    Country Report

    Lodging in Morocco

    Sep 2018

    Recently, many inbound and domestic tourists started to consider short-term rentals when travelling to and within Morocco. This is thanks to the growing number of platforms, such as Roomorama and Airbnb, which offer a wide range of accommodation to ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Morocco

    Sep 2018

    The growing number of tourists in Morocco is expected to benefit travel intermediaries over the forecast period. This is mainly because many tourists in Morocco rely on travel intermediaries, including travel agencies, in order to ensure they have ...

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    Country Report

    Country Report

    Travel in Morocco

    Sep 2018

    2018 witnessed healthy growth in tourist arrivals from different regions. This was thanks to the efforts of the government and the National Office for Tourism in promoting Morocco as one of the major tourist destinations in North Africa throughout ...

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    Country Report

    Country Report

    Tourism Flows in Morocco

    Sep 2018

    Many government initiatives were undertaken to increase the number of inbound tourists in Morocco in 2017 and 2018. The National Office for Tourism has been promoting Morocco as one of the best tourist destinations in North Africa in many European ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Morocco

    Sep 2018

    Following a drought that interrupted output in 2016, Morocco’s economy has grown strongly. Exports growth has been solid, thanks to a more diversified external sector, which could also be supported by a new exchange rate regime. However, given that ...

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    Country Report

    Country Report

    In-Car Entertainment in Morocco

    Aug 2018

    According to official statistics, Morocco had more than 3.8 million cars in 2018, up from 3.5 million in the previous year. About 10% were new cars, all of them equipped with higher-quality sound and media systems. Moroccans are replacing their cars ...

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    Country Report

    Country Report

    Computers and Peripherals in Morocco

    Aug 2018

    Moroccan consumers are increasingly seeking more practical and advanced devices. Thus, the rapid development of technology in smartphones is likely to make some consumers shift towards this category. Mobility, volume and permanent connection are the ...

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    Country Report

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    Home Audio and Cinema in Morocco

    Aug 2018

    Home audio and cinema is likely to post lower volume sales growth over the forecast period due to many reasons. From a social perspective, Moroccan lifestyles are changing and people are increasingly relying on personal headphones to listen to music,...

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    Country Report

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    Home Video in Morocco

    Aug 2018

    Moroccans are very attached to watching the TV at home. Having a higher-quality TV model is very important for them, which explains the fact that they are usually seeking the latest TV-model features to replace the existing ones. To illustrate, with ...

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    Country Report

    Country Report

    Imaging Devices in Morocco

    Aug 2018

    Integrated digital cameras in smartphones are becoming highly advanced, set up with sophisticated technology. Besides this, Moroccans are easily attracted by the latest smartphones features. Indeed, imaging devices are directly and adversely impacted...

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    Country Report

    Country Report

    Mobile Phones in Morocco

    Aug 2018

    Demand for smartphones is expected to continue increasing over the forecast period in Morocco. Many reasons are behind this expectation; for instance, the country’s wide internet coverage and higher speed of internet connection are allowing consumers...

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    Country Report

    Country Report

    Consumer Electronics in Morocco

    Aug 2018

    After the recorded jump in sales in 2017, consumer electronics continued to perform well in Morocco in 2018. The year’s growth rate was mainly driven by the rising attractiveness of televisions and mobile phones, thanks to the impressive development ...

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    Country Report

    Country Report

    Portable Players in Morocco

    Aug 2018

    The portable media players category is expected to register a large retail volume decline over the forecast period. Moroccans are increasingly relying on their mobile phones more than ever, especially as the latest audio/visual technologies are ...

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    Country Report

    Country Report

    Wearable Electronics in Morocco

    Aug 2018

    Moroccans’ lifestyles are increasingly modernising. Indeed, consumers are seeking devices with many features, to combine convenience and practicality while pursuing healthy routines. Besides this, health and fitness awareness is strongly growing in ...

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    Country Report

    Country Report

    Better For You Beverages in Morocco

    Jul 2018

    As an emerging market characterised by low levels of disposable income, Morocco offers significant obstacles to the development of BFY products and the range available in the market is limited to reduced sugar carbonates and decaffeinated instant ...

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    Country Report

    Country Report

    Better For You Packaged Food in Morocco

    Jul 2018

    In 2017, reduced sugar and reduced fat product categories were best performers. Government communication campaigns about diabetes and the worrying percentage of overweight people help to increase consumer awareness beyond a niche of ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Morocco

    Jul 2018

    Urbanisation is a key factor in the continued expansion of FF beverages in Morocco. As well as leading to the emergence of a relatively affluent and youthful middle class and facilitating the dissemination of information that underpins rising ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Morocco

    Jul 2018

    The FF category continued to benefit directly from growing visibility of health-related issues, from advertising campaigns by the Ministry of Health advising consumers to eat certain products, to an increasingly online consumer base, which is exposed...

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