Morocco

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Morocco StatisticsConsumer Lifestyles in MoroccoMorocco Country BriefingsFuture Demographics: Morocco in 2030

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    Analgesics in Morocco

    Feb 2019

    Analgesics in Morocco recorded stable current value growth in 2018. Health awareness amongst Moroccans is leading to them gradually adopting regular health checks. In addition, they seek doctors’ recommendations whenever an illness arises. With ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

    Feb 2019

    Cough, cold and allergy (hay fever) remedies in Morocco continued to record stable current value growth in 2018. Sales of this category tend to receive a boost during the spring and winter seasons, especially in big cities where the pollution rate is...

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    Dermatologicals in Morocco

    Feb 2019

    Dermatologicals recorded stable current value growth in 2018. The category is full of national and international brands that respond to the needs of different type of segments, offering a diverse range of products marketed at various prices. Their ...

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    Dietary Supplements in Morocco

    Feb 2019

    Dietary supplements in Morocco is growing at a rapid pace, with thriving demand. Consumers are enjoying a wide range of national and international product choices, which are all easily available from various physical and online stores. With the ...

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    Digestive Remedies in Morocco

    Feb 2019

    Digestive remedies in Morocco is growing gradually. The value sales of the leading players are increasing along with volume sales. National and international players are striving to satisfy Moroccan demand in terms of new product development. ...

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    Eye Care in Morocco

    Feb 2019

    Eye care is positively growing in Morocco. Local products as well as international brands are widely present. They are available and sold mostly through chemists/pharmacies, with low share through internet retailing. Some ophthalmologists offer free ...

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    Herbal/Traditional Products in Morocco

    Feb 2019

    Herbal/traditional products in Morocco is growing at a rapid rate. When given the choice of either buying natural or industrial products, local consumers prefer to choose the former. With the increasing rate of diseases, Moroccans are reconsidering ...

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    NRT Smoking Cessation Aids in Morocco

    Feb 2019

    NRT smoking cessation aids is not highly developed in Morocco. It did not register remarkable growth in 2018, as there is a lack of advertising and marketing campaigns to promote the category in Morocco. In addition, there is no diversified product ...

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    Consumer Health in Morocco

    Feb 2019

    Consumer health in Morocco is growing at a moderate pace. Households’ awareness regarding the use of medicinal drugs, sports nutrition as well as traditional products has risen in Morocco. Consumers research products and have become increasingly ...

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    Paediatric Consumer Health in Morocco

    Feb 2019

    Paediatric consumer health in Morocco is recording positive growth. Parents strive to ensure a good and healthy lifestyle for their children. Whenever a health problem arises, they immediately visit their paediatrician. In addition, parents research ...

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    Sleep Aids in Morocco

    Feb 2019

    Sleep aids in Morocco recorded stable value growth in 2018. Most Moroccans experience stress in their lives, either in the workplace, in schools or even in their homes. Every age group is dealing with the strains of modern life. The busy work ...

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    Sports Nutrition in Morocco

    Feb 2019

    Sports nutrition in Morocco is growing rapidly. Most working adults have started adopting sport within their lifestyles. They are keen to follow healthy lifestyles through exercising and practising physical activities. Exercising in nature or in the ...

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    Vitamins in Morocco

    Feb 2019

    The number of vitamins is rapidly increasing in Morocco. There is strong demand for vitamins for gender and different age groups. Due to Moroccans’ hectic lifestyles and poor eating habits, the use of vitamins has become essential. Leading players ...

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    Weight Management and Wellbeing in Morocco

    Feb 2019

    Weight management and wellbeing continues to grow in Morocco. Customer and health awareness are growing and Moroccans are becoming increasingly informed about the latest product launches. Most consumers would like to be physically in good shape. Men ...

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    Wound Care in Morocco

    Feb 2019

    Wound care in Morocco had not reached full maturity by the end of the review period, recording stable value growth in 2018. One main player dominates the category, followed by many smaller players. Wound care can easily be found in hypermarkets, ...

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    Air Treatment Products in Morocco

    Feb 2019

    In Morocco, especially during the summer, temperatures reach very high levels in some areas such as Marrakech. Many Moroccans view air conditioners as essential during this season. Additionally, with the growing purchasing power of local consumers ...

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    Dishwashers in Morocco

    Feb 2019

    The number of A+ or higher rated dishwashers was on the rise in 2018. Additionally, local consumers are always looking for energy saving features in their dishwashers to avoid expensive electricity bills. The majority of international brands focus on...

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    Food Preparation Appliances in Morocco

    Feb 2019

    Many Moroccans view blenders as a necessity in their kitchens. They are used to blending and mixing many vegetables and fruits, which Moroccans use to cook their favourite local dishes such as soup. In 2018, Moroccans became increasingly interested ...

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    Home Laundry Appliances in Morocco

    Feb 2019

    Over the forecast period, positive growth in terms of retail volume sales of home laundry appliances is expected. This will be mainly due to the growing purchasing power of local consumers along with increasing consumer awareness of the efficiency of...

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    Large Cooking Appliances in Morocco

    Feb 2019

    Large cooking appliances is predicted to grow strongly in retail volume terms over the forecast period. This will be due to an increasing number of promotional activities from both retailers and manufacturers. Consumers are also becoming increasingly...

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