Morocco

The current value growth recorded by cafés/bars in Morocco was moderate in 2018, with saturated demand. Nonetheless, new independent cafés and chained specialist coffee and tea shops continue to open each year, in shopping centres, city centres and ...

Consumer foodservice through standalone continued to hold the highest share of outlets in terms of location in Morocco. On the other hand, other investment projects that the country is undertaking will propel the increase of foodservice players ...

Full-service restaurants in Morocco continued to record healthy but moderate growth rates in outlet terms and current value growth in 2018. Even though the number of new openings was limited due to the difficulty in finding restaurant space in city ...

Limited-service restaurants in Morocco continued to record moderate growth in 2018. The busy lives of college students and working adults is one of the factors driving the growth of limited-service restaurants, due to their rapid turnaround. ...

Consumer foodservice in Morocco continued to record moderate growth in 2018 in both current value and outlet terms. While there were investors that decided to reduce their number of outlets in Morocco, others entered the market for the first time. ...

At the end of the review period, self-service cafeterias in Morocco was in its development stage. There is strong potential for the channel, as there are several players emerging and local households could appreciate its format. Working adults and ...

The competitive landscape of street stalls/kiosks is highly fragmented in Morocco. There are low regulations and control by authorities unless a major case of food poisoning surfaces. Street stalls/kiosks are mainly widespread in popular ...

Over the forecast period, AFH tissue and hygiene is expected to post strong growth in Morocco, mainly driven by the growing number of consumer foodservice outlets in the country. Additionally, the tourism sector in Morocco has been flourishing over ...

Nappies/diapers/pants is set to record strong growth over the forecast period. In Morocco, babies consume an average of 3-4 diapers per day (vs 6-7 in Europe), with per capita consumption also being lower than in nearby Algeria and Tunisia and there ...

Tissue and hygiene recorded strong growth in Morocco in 2018. Amid rising purchasing power among local consumers and the expansion of supermarkets and hypermarkets all over the country, key players are experiencing very healthy value and volume sales...

Although adult incontinence is still something of a taboo in Morocco, sales in the area are expected to continue growing over the forecast period thanks to increasing consumer awareness of such products. In collaboration with the Ministry of Health, ...

Over the forecast period, retail tissue is expected to see strong growth in Morocco. This is mainly because the penetration rate of retail tissue in the country is still very low compared to Europe and neighbouring countries such as Algeria and ...

Overall, in Morocco, women are becoming more aware of sanitary protection products thanks to TV advertising and the fast expansion of modern retailers throughout the country. Many women are joining the workforce and thus have more money to spend on ...

The use of wipes in Morocco is still very moderate, with many people still seeing such products as unnecessary and expensive. Additionally, many consumers are still unaware of their existence. With consumer awareness in this area rising and the rapid...

Positive, albeit declining, natural change will drive population growth in Morocco up to 2030. Compounded by falling birth rates and increasing life expectancy, ageing will be a key demographic trend as the 60+ age groups swell and the under 10 ...

Moroccans consume on average around 180 eggs per person per year, according to local statistics. Local production is very high and covers all the local need within the country. In 2016, poultry production suffered from the propagation of a flu virus,...

The per capita consumption of fish in Morocco is around 12kg, which is still very low compared with other European countries. However, consumption is increasing amidst the growing production of fish in the country, especially sardines, which is the ...

Fruits is one of the main fresh food categories, which the majority of Moroccans see as a necessity. The supply of different fruits in the local market remains very high and important and satisfies the purchasing power of local consumers from ...

Over the forecast period, meat is expected to record strong growth in Morocco, with beef and veal set to remain the fastest growth category. The production of meat in Morocco recorded strong and healthy growth over the review period, with meat being ...

Over the forecast period, nuts is expected to record strong growth in both current value and volume terms in Morocco. This is mainly because Moroccans consume different types of plain nuts or use them to bake some of the most popular local pastries. ...