Morocco

Pet care in Morocco has plenty of room for potential growth as both volume and value sales are relatively tiny, nonetheless it recorded robust growth in 2020 and an increasing average unit price. There are two primary reasons that limit growth in pet...

Dog owners in Morocco prefer premium products and are also curious about niche international ones. Successful examples of the latter are OWNAT and Bravery Pet Food that have generated incredible attention amongst local customers. Moroccans either buy...

Cat food continues its positive performance in 2020, however, being far from reaching saturation as fewer than a tenth of households own cats. Nonetheless, a far higher percentage of households own a cat compared to those that own dogs, with this ...

Pet owners in Morocco, particularly those owning cats and dogs, are becoming increasingly aware of the need to take proper care of their pets. There is growing awareness not only of the need for pet food that offers balanced nutrition but also of the...

Other pet food continues to be a small category in Morocco despite the fact that the other pet population, comprising fish, birds and small mammals/reptiles, is larger than the dog population. Fish are unpopular due to requiring expenditure on ...

The slowdown of economic growth in Morocco has had a slight impact on local household purchasing power, although ongoing construction and infrastructure projects aimed at improving household lifestyles remain on course. The state has improved aid to ...

The growth of consumer foodservice in Morocco is supported mainly by the ongoing development of shopping centres and tourism projects. In June 2018, the Tanja Marina Bay International in Tangier opened, attracting investors in specialist coffee shops...

Full-service restaurants in Morocco continued to record healthy growth rates in terms of both outlet numbers and current value in 2019. However, the growth of outlet numbers was hampered by the difficulty in finding restaurant space in city centres ...

Consumer foodservice through standalone continued to hold by far the highest value share in 2019, as well as of outlet numbers. Standalone represents the highest share of chained and independent restaurants and cafés in Morocco. Nonetheless, the ...

New independent and chained cafés and bars continue to open each year, in shopping centres, city centres and popular neighbourhoods. Cafés are visited by members of a wide range of households covering all social and economic classes and age groups, ...

Limited-service restaurants in Morocco continued to record moderate growth in 2019. Busy students and working adults are key drivers of growth, thanks to their rushed visits to venues allowing for an increased number of customers. The companies which...

At the end of the review period, self-service cafeterias in Morocco was in an emergent phase and still has very few active operators. There is strong potential for development, though, with several players showing interest. Demand from urban ...

The competitive landscape of street stalls/kiosks is highly fragmented in Morocco, with stalls and kiosks widespread throughout densely populated neighbourhoods in big cities. For example, in Casablanca, neighbourhoods such as Hay Mohammedi and Derb ...

Health and fitness trends continue to grow in Morocco and this is supporting growth in sportswear and sports-inspired apparel. In addition to practical sportswear, there is a trend for sports-inspired fashion – as can be seen with the strongest ...

Whilst economy and standard jeans account for the largest volume of sales, premium and super premium jeans are recording the highest and fastest volume growth, and premium jeans records the highest value growth in 2019. Whilst premium and super ...

Living standards are on the increase in Morocco and this is favourably impacting apparel categories. As seen in womenswear, menswear is also being driven by increasing employment and an associated trend in consumers taking more pride in their ...

Positive growth is seen across all categories in apparel and footwear in Morocco in 2019. This is being supported by a number of factors and trends, such as increased employment leading to stronger consumer spending power (particularly as seen with ...

The growing interest in personal style remains an important factor driving sales in apparel in Morocco. This also extends to apparel accessories, as such items offer an inventive and affordable way to customise outfits. Consumers can use apparel ...

Hosiery posts another year of healthy performance in both value and volume terms, with non-sheer hosiery showing slightly stronger growth than sheer hosiery. The success of the category is attributed to improved lifestyles and fashion trends, along ...

Discounts and promotional activities are driving the growth in childrenswear in Morocco. Childrenswear is typically only seasonal as the children grow out of the garments by the next year. This means consumers do not generally wish to pay high prices...