Ghana

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ghana.

Country Report

Alcoholic Drinks in Ghana

Jul 2022

In 2021, alcoholic drinks continue to be impacted by the COVID-19 pandemic. Meanwhile, Ghana’s strong tradition of artisanal alcohol production has underpinned the development of a robust alcoholic drinks industry. Many poor people still prefer…

USD 2,450
Country Report

Home Care in Ghana

May 2022

Prior to the COVID-19 pandemic, strong development and positive sales growth defined home care. The spending of low-income consumers is confined to laundry care, bleach and home insecticides, although improvements in living conditions were supporting…

USD 2,750
Country Report

Staple Foods in Ghana

Mar 2022

Retail volume sales of staple foods are dominated by rice and bread, with demand for such products as pasta, breakfast cereals and processed meat and seafood largely limited to affluent urban consumers. Due to the economic shock of the pandemic,…

USD 2,450
Country Report

Tobacco in Ghana

Jul 2022

Smoking is becoming more socially unacceptable in Ghana. Graphic health warnings are now mandatory and single-stick sales are banned, while anti-tobacco activities are increasing. Smoking prevalence is highest among low-income men, especially in…

USD 2,450
Country Report

Soft Drinks in Ghana

Apr 2022

Soft drinks in 2021: The big picture

USD 2,450
Country Report

Retailing in Ghana

Jun 2022

Retailing in Ghana slowly recovered in 2021. The restrictions imposed by the government at the height of the pandemic led to sales losses but upon the arrival of vaccines and rapid vaccination rate in 2021, the government permitted retail operations…

USD 2,450
Country Report

Hot Drinks in Ghana

Apr 2022

Hot drinks in 2021: The big picture

USD 2,450
Country Report

Tissue and Hygiene in Ghana

Aug 2022

Tissue and hygiene in 2021: The big picture

USD 2,750
Country Report

PEST Analysis: Ghana

Sep 2021

Although Ghana is relatively politically stable, corruption is endemic and the rule of law is weak. As a major gold producer, this somewhat shielded the economy from the adverse effects of the Coronavirus (COVID-19) pandemic, but, together with oil,…

USD 300
Country Report

Beauty and Personal Care in Ghana

Jul 2022

In 2021, beauty and personal care continues to be impacted by the COVID-19 pandemic, however in a more positive way as categories that were negatively impacted have started to recover. More modern attitudes towards personal grooming and rising…

USD 2,750
Country Report

Snacks in Ghana

Aug 2021

There was a sharp decline in retail volume sales of snacks in Ghana during 2020, as real GDP growth slowed to its lowest rate in almost four decades due to disruption arising from COVID-19. Snacks are regarded as a luxury by most local consumers, so…

USD 2,450
Country Report

Consumer Health in Ghana

Oct 2021

Consumer health in 2021: The big picture

USD 2,750
Country Report

Cooking Ingredients and Meals in Ghana

Nov 2021

Demand for cooking ingredients and meals has not been negatively affected by the pandemic, as it led many consumers to spend more time at home. Edible oils account for the bulk of retail volume sales in this category, and these, together with stock…

USD 2,450
Country Report

Dairy Products and Alternatives in Ghana

Sep 2021

Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise distribution of dairy as modern retailing remains in its infancy, especially…

USD 2,100
Country Report

Ghana: Country Profile

Dec 2020

Ghana’s economy will lose steam in 2020, owing to lower oil production, weak global demand, global supply chain disruptions, and a steep decline in international travel, trade and retail and hospitality services. Coronavirus (COVID-19) containment…

USD 300
Country Briefing

Households: Ghana

Jul 2022

The number of households is set to increase rapidly in Ghana over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure growth…

USD 300
Country Briefing

Business Dynamics: Ghana

Jan 2022

Ghana continues to rank in the bottom half globally in the Index of Economic Freedom, dragged down by a lack of microeconomic stability and deteriorating fiscal health. Skill shortages continue to hinder development of high- value-added sectors,…

USD 300
Cities

Ghana Cities Review

Jun 2022

Accra and Kumasi are Ghana’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure, compared to other cities in Ghana. Moreover, Accra holds the greatest potential for future economic…

USD 725
Country Briefing

Economy, Finance and Trade: Ghana

Mar 2022

In 2021, Ghana’s economy continued to follow a path of recovery, supported by rising commodity prices, rising exports, and accelerating domestic demand. Over the next years, Ghana is poised to witness a positive economic impact from developing…

USD 300
Country Briefing

Income and Expenditure: Ghana

Oct 2021

Huge income inequality and disruptions to economic activity by the COVID-19 pandemic pose risks to consumer market development in Ghana over the long run, even though the country is projected to be among the fastest growing consumer markets in the…

USD 300
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