Ghana

Huge income inequality and disruptions to economic activity by the COVID-19 pandemic pose risks to consumer market development in Ghana over the long run, even though the country is projected to be among the fastest growing consumer markets in the…

Although Ghana is relatively politically stable, corruption is endemic and the rule of law is weak. As a major gold producer, this somewhat shielded the economy from the adverse effects of the Coronavirus (COVID-19) pandemic, but, together with oil,…

Ghana is rich in oil and gas, and has one of the highest forest coverages in the Middle East and Africa region. The country also has a strong agricultural sector with expanding cocoa beans production. However, expansion of cocoa farms also raises…

There was a sharp decline in retail volume sales of snacks in Ghana during 2020, as real GDP growth slowed to its lowest rate in almost four decades due to disruption arising from COVID-19. Snacks are regarded as a luxury by most local consumers, so…

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

The number of urban households in Ghana is projected to nearly double over the 2021-2040 period. Rapid urbanisation leads to various challenges, including a lack of access to basic services, housing shortage, poor sanitation and high regional…

Accra is one of the fastest growing cities in Ghana with an expected population of nearly 5.6 million in 2024. Large-scale infrastructure developments and a boom in foreign investment are expected to drive the city’s economy. Despite projected…

The COVID-19 pandemic caused a short-term shock for Ghana’s economy in 2020. The country’s economy will continue to grow over the near term, supported by investment in the energy sector and infrastructure, accelerating domestic demand, and rising…

Digitisation of supply and production chains, rising e-commerce, production localisation and sustainability pressures will shape the future of the industrial sector. Growth in global production value is forecast to grow to reach USD268 trillion in…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The Kumasi in Ghana report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Accra in Ghana report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Ghana lies among the bottom third of countries in business environment rankings, dragged down by complex trading conditions, a heavy tax burden, corruption, lack of microeconomic stability and underdeveloped infrastructure. Access to finance remains…

Ghana’s economy will lose steam in 2020, owing to lower oil production, weak global demand, global supply chain disruptions, and a steep decline in international travel, trade and retail and hospitality services. Coronavirus (COVID-19) containment…

This report analyses the market for alcoholic drinks in Ghana. For the purposes of the study, the market has been defined as follows:

This report analyses the market for tobacco in Ghana. For the purposes of the study, the market has been defined as follows:

This report analyses the market for beauty and personal care in Ghana. For the purposes of the study, the market has been defined as follows:

This report analyses the market for tissue and hygiene in Ghana. For the purposes of the study, the market has been defined as follows:

Natural increase will be the sole driver of rapid population growth in Ghana up to 2040. While the ageing trend will accelerate, the proportion of older groups in the population will stay low and Ghana should remain among the youngest countries…

This report analyses the market for retailing in Ghana. For the purposes of the study, the market has been defined as follows: