The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ghana.
Retail volume sales of staple foods are mainly characterised by rice and bread, with demand for products such as pasta, breakfast cereals and processed meat and seafood largely limited to affluent urban dwellers. Significant rises in unit prices in…
Smoking is becoming more socially unacceptable in Ghana. Graphic health warnings are now mandatory and single-stick sales are banned, while anti-tobacco activities are increasing. Smoking prevalence is highest among low-income men, especially in…
In 2021, alcoholic drinks continue to be impacted by the COVID-19 pandemic. Meanwhile, Ghana’s strong tradition of artisanal alcohol production has underpinned the development of a robust alcoholic drinks industry. Many poor people still prefer…
Prior to the COVID-19 pandemic, strong development and positive sales growth defined home care. The spending of low-income consumers is confined to laundry care, bleach and home insecticides, although improvements in living conditions were supporting…
The snacks market is set to experience a strong rebound in 2022 after a sharp slowdown in retail volume sales of snacks in Ghana during 2020 and 2021. Snacks are regarded as a luxury by most local consumers, therefore improvements in the economy in…
Retailing in Ghana slowly recovered in 2021. The restrictions imposed by the government at the height of the pandemic led to sales losses but upon the arrival of vaccines and rapid vaccination rate in 2021, the government permitted retail operations…
In 2022, normalisation is being seen in many categories as the COCIVd-19 pandemic and the related panic and fears come to an end. However, many local consumers have continued to be interested in preventative healthcare. Similar to other sub-Saharan…
Although Ghana is relatively politically stable, corruption is endemic and the rule of law is weak. As a major gold producer, this somewhat shielded the economy from the adverse effects of the Coronavirus (COVID-19) pandemic, but, together with oil,…
Edible oils dominate cooking ingredients and meals, but their retail volume sales fell in 2022 amid a spike in unit pricing due to rising raw material costs. Demand is gradually shifting from palm oil to sunflower oil, as the latter is regarded as…
Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise distribution of dairy as modern retailing remains in its infancy, especially…
In 2021, beauty and personal care continues to be impacted by the COVID-19 pandemic, however in a more positive way as categories that were negatively impacted have started to recover. More modern attitudes towards personal grooming and rising…
Ghana’s economy will lose steam in 2020, owing to lower oil production, weak global demand, global supply chain disruptions, and a steep decline in international travel, trade and retail and hospitality services. Coronavirus (COVID-19) containment…
The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. The commodities overview in Ghana covers production and consumption trends in agricultural commodities, energy…
The number of households is set to increase rapidly in Ghana over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure growth…
Persisting income inequality and rising inflation pose risks to consumer market development in Ghana. While a large share of the population is devoting the lion’s share of their income to essentials, discretionary spending is set to remain below the…
Ghana continues to rank in the bottom half globally in the Index of Economic Freedom, dragged down by a lack of microeconomic stability and deteriorating fiscal health. Skill shortages continue to hinder development of high- value-added sectors,…
Accra and Kumasi are Ghana’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure, compared to other cities in Ghana. Moreover, Accra holds the greatest potential for future economic…