Ghana

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ghana.
Country Briefing

Country Briefing

Business Dynamics: Ghana

Dec 2020

Ghana lies among the bottom third of countries in business environment rankings, dragged down by complex trading conditions, a heavy tax burden, corruption, lack of microeconomic stability and underdeveloped infrastructure. Access to finance remains ...

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Country Profile

Country Profile

Ghana: Country Profile

Dec 2020

Ghana’s economy will lose steam in 2020, owing to lower oil production, weak global demand, global supply chain disruptions, and a steep decline in international travel, trade and retail and hospitality services. Coronavirus (COVID-19) containment ...

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Country Briefing

Country Briefing

Income and Expenditure: Ghana

Oct 2020

Ghana is projected to be among the fastest-growing consumer markets in the Middle East and Africa through to 2040. Structural reforms, tax relief measures, and rapid urbanisation are expected to accelerate economic diversification and raise formal ...

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Country Report

Country Report

Alcoholic Drinks in Ghana

Oct 2020

This report analyses the market for alcoholic drinks in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tobacco in Ghana

Sep 2020

This report analyses the market for tobacco in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Beauty and Personal Care in Ghana

Aug 2020

This report analyses the market for beauty and personal care in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ghana

Jun 2020

This report analyses the market for tissue and hygiene in Ghana. For the purposes of the study, the market has been defined as follows:...

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Future Demographic

Future Demographic

Ghana in 2040: The Future Demographic

Jun 2020

Natural increase will be the sole driver of rapid population growth in Ghana up to 2040. While the ageing trend will accelerate, the proportion of older groups in the population will stay low and Ghana should remain among the youngest countries ...

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Country Briefing

Country Briefing

Households: Ghana

Apr 2020

Ghanaian households largely benefited from the country’s strong economic development in recent years. However, rapid population growth and urbanisation caused various problems including high inequality, lack of access to public services, housing ...

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Country Report

Country Report

Retailing in Ghana

Feb 2020

This report analyses the market for retailing in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Ghana

Feb 2020

This report analyses the market for home care in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Soft Drinks in Ghana

Feb 2020

This report analyses the market for soft drinks in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Briefing

Country Briefing

Economy, Finance and Trade: Ghana

Jan 2020

Greater oil production has boosted Ghana’s economic development and is likely to do so going forward. Conversely, its considerable reliance on commodity exports also raises the country’s exposure to price shocks. Furthermore, high public debt is a ...

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Strategy Briefing

Strategy Briefing

Income and Expenditure in Middle East and Africa

Jan 2020

Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. ...

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Country Briefing

Country Briefing

Sustainability: Ghana

Jan 2020

Ghana is rich in oil and gas, and has one of the highest forest coverages in the Middle East and Africa region. The country also has a strong agricultural sector with expanding cocoa beans production. However, expansion of cocoa farms also raises ...

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Country Report

Country Report

Hot Drinks in Ghana

Dec 2019

? Ghana’s economy witnessed strong growth in 2019 thanks to a more accommodative policy environment, less currency volatility and high demand for Ghana’s key commodity exports. However, high poverty levels mean packaged hot drinks are outside the ...

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Country Report

Country Report

Packaged Food in Ghana

Nov 2019

This report analyses the market for packaged food in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Consumer Health in Ghana

Oct 2019

This report analyses the market for consumer health in Ghana. For the purposes of the study, the market has been defined as follows:...

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Strategy Briefing

Strategy Briefing

Major Appliances in Middle East and Africa

Oct 2019

The region has recovered from economic uncertainties. Over the forecast period, improved stability is expected to continue driving consumer spending. Store-based retailing maintained dominance. Nonetheless, online retail has been gaining importance, ...

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Megatrends

Megatrends

Shifting Market Frontiers: State of Play 2019

Sep 2019

The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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