Ghana

Soft drinks in 2021: The big picture

Prior to the COVID-19 pandemic, strong development and positive sales growth defined home care. The spending of low-income consumers is confined to laundry care, bleach and home insecticides, although improvements in living conditions were supporting…

Retail volume sales of staple foods are dominated by rice and bread, with demand for such products as pasta, breakfast cereals and processed meat and seafood largely limited to affluent urban consumers. Due to the economic shock of the pandemic,…

Hot drinks in 2021: The big picture

Although Ghana is relatively politically stable, corruption is endemic and the rule of law is weak. As a major gold producer, this somewhat shielded the economy from the adverse effects of the Coronavirus (COVID-19) pandemic, but, together with oil,…

There was a sharp decline in retail volume sales of snacks in Ghana during 2020, as real GDP growth slowed to its lowest rate in almost four decades due to disruption arising from COVID-19. Snacks are regarded as a luxury by most local consumers, so…

Consumer health in 2021: The big picture

Demand for cooking ingredients and meals has not been negatively affected by the pandemic, as it led many consumers to spend more time at home. Edible oils account for the bulk of retail volume sales in this category, and these, together with stock…

Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise distribution of dairy as modern retailing remains in its infancy, especially…

Ghana’s economy will lose steam in 2020, owing to lower oil production, weak global demand, global supply chain disruptions, and a steep decline in international travel, trade and retail and hospitality services. Coronavirus (COVID-19) containment…

This report analyses the market for alcoholic drinks in Ghana. For the purposes of the study, the market has been defined as follows:

This report analyses the market for tobacco in Ghana. For the purposes of the study, the market has been defined as follows:

This report analyses the market for tissue and hygiene in Ghana. For the purposes of the study, the market has been defined as follows:

This report analyses the market for beauty and personal care in Ghana. For the purposes of the study, the market has been defined as follows:

Ghana continues to rank in the bottom half globally in the Index of Economic Freedom, dragged down by a lack of microeconomic stability and deteriorating fiscal health. Skill shortages continue to hinder development of high- value-added sectors,…

In 2021, Ghana’s economy continued to follow a path of recovery, supported by rising commodity prices, rising exports, and accelerating domestic demand. Over the next years, Ghana is poised to witness a positive economic impact from developing…

Ghana is rich in oil and gas, and has one of the highest forest coverages in the Middle East and Africa region. The country also has a strong agricultural sector with expanding cocoa beans production. However, expansion of cocoa farms also raises…

The number of urban households in Ghana is projected to nearly double over the 2021-2040 period. Rapid urbanisation leads to various challenges, including a lack of access to basic services, housing shortage, poor sanitation and high regional…

Huge income inequality and disruptions to economic activity by the COVID-19 pandemic pose risks to consumer market development in Ghana over the long run, even though the country is projected to be among the fastest growing consumer markets in the…

The capital, Accra, will remain the largest city in Ghana over 2021-2025. The city’s economy is set to benefit from major infrastructure developments, as well as a boom in foreign investment over the forecast period. However, many challenges remain…