Australia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Australia StatisticsConsumer Lifestyles in AustraliaAustralia Country BriefingsFuture Demographics: Australia in 2030

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    Contact Lenses and Solutions in Australia

    Jul 2021

    Growth in the contact lenses and solutions category stalled in 2020 as consumers spent more time at home during the COVID-19 crisis and opted to use spectacles instead of contact lenses. This shift was underpinned by a number of factors, including ...

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    Spectacles in Australia

    Jul 2021

    Due to increasing awareness of eye health, partnered with vision loss being preventable and treatable, an increasing number of Australians have had their eyes tested in recent years and bought spectacles to correct their vision. Concern for eye ...

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    Sunglasses in Australia

    Jul 2021

    Sunglasses is expected to see strong growth in 2021 as the easing of COVID-19 related restrictions and the revival of away-from-home lifestyles set the category on the road to recovery. The category is not expected to return immediately to ...

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    Eyewear in Australia

    Jul 2021

    Eyewear is set to return to growth in Australia in 2021. The market experienced decline in the previous year as a result of measures introduced to limit the spread of COVID-19, including restrictions on the operations of store-based retailing. ...

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    Jewellery in Australia

    Jul 2021

    Both fine jewellery and costume jewellery are set to see significant growth in 2021, having experienced a marked fall in sales in the previous year. Fine jewellery was hit particularly hard by COVID-19 in 2020, with declines in sales caused by ...

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    Writing Instruments in Australia

    Jul 2021

    Writing instruments has struggled to remain relevant to consumers in the context of the increasing digitalisation of every area of modern life. The COVID-19 crisis further enhanced consumers’ digital engagement with the shift towards remote work and ...

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    Personal Accessories in Australia

    Jul 2021

    Having been hit hard by the COVID-19 crisis, which followed quickly on the heels of devastating bush fires, in 2020, the Australian personal accessories market is expected to return to growth in 2021. Categories such as jewellery and watches ...

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    Bags and Luggage in Australia

    Jul 2021

    Luxury handbags products are expected to sell well in 2021 even though Australian borders remained closed as a result of the COVID-19 crisis. While the luxury segment has been hit by the marked fall in inbound tourism resulting from the pandemic, it ...

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    Watches in Australia

    Jul 2021

    Having seen a dramatic decline in sales in 2020, the watches category is set to register strong growth in 2021. The marked fall in the number of inbound tourists, especially from China, had a considerable negative impact on category sales, as ...

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    Tobacco Free Oral Nicotine in Australia

    Jul 2021

    Tobacco free oral nicotine is not legally present in Australia, with no signs of this situation changing at the time of writing....

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    Cigars, Cigarillos and Smoking Tobacco in Australia

    Jul 2021

    As the average unit price of cigarettes has risen there have been a growing number of consumers switching to fine cut tobacco and rolling their own cigarettes. This trend was exacerbated by the outbreak of COVID-19 with this forcing more consumers to...

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    Cigarettes in Australia

    Jul 2021

    Smokers in Australia are already well informed of the dangers posed by smoking cigarettes and this combined with rising taxes and increased controls over public smoking have all helped drive an ongoing decline in smoking prevalence. With strict ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Australia

    Jul 2021

    E-vapour products continued to see double-digit current value growth in 2020, with sales benefiting from the home seclusion seen as a result of COVID-19. In response to the outbreak of COVID-19 the government introduced a range of measures including ...

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    Tobacco in Australia

    Jul 2021

    The outbreak of COVID-19 in Australia was not seen to have had a significant impact on demand for tobacco in 2020. Some consumers faced economic uncertainty as a result of the pandemic, which dictated which products and brands they chose. For ...

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    Gum in Australia

    Jun 2021

    Lockdown, social distancing measures and working from home due to COVID-19 all had a negative impact on gum sales in 2020. Since gum is often consumed outside of the home to freshen breath and relies on impulse purchases, the category fell victim to ...

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    Sugar Confectionery in Australia

    Jun 2021

    Despite some stockpiling immediately following the beginning of the COVID-19 pandemic in 2020, sugar confectionery has only recorded sluggish growth over the last few years and this trend is expected to continue in 2021 with an even lower growth rate...

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    Chocolate Confectionery in Australia

    Jun 2021

    Chocolate confectionery is expected to register moderate retail volume growth in 2021 at only a slightly lower growth rate than that recorded for the previous year. The category benefited from the perception of products in this category as comfort ...

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    Ice Cream and Frozen Desserts in Australia

    Jun 2021

    In 2021, retail current value and retail volume sales are both expected to decline slightly as the COVID-19 restrictions in Australia begin to ease. This is due to the fact that sales of ice cream especially remained high throughout the pandemic as ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Australia

    Jun 2021

    Consumers stocking up on products and snacking more to stave off boredom as they work from home benefited sales in 2020. However, snacking will be less frequent with the lifting of restrictions and consumers are likely to go through a period of ...

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    Savoury Snacks in Australia

    Jun 2021

    Better for you snacks, with claims such as ‘baked, not fried’, meat snacks (other savoury snacks) that are high in protein and plant-based continue to drive growth of savoury snacks. Category leader Smith’s, for instance, has launched its first baked...

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