Australia

Consumers exhibit strong brand loyalty in sports drinks which means new players will require significant investment to win share over the players that are the traditional leaders in the category. Despite this, sports drinks saw minimal unit price ...

While fruit juice contains naturally occurring sugars from fruit, health consciousness is stimulating more consumers into moving away from ambient juice and reconstituted juice. This move is motivated by perceived lower health attributes and the ...

Australian consumers perceive RTD coffee more as an indulgence and an occasional treat, rather than a daily habit. However, new flavour launches such as caramel and hazelnut are helping to stimulate interest. Industry players are also increasingly ...

Private label continued to grow in 2019 and is posing a greater challenge for branded players in their bid to maintain strong revenue growth. Growth of private label stems from constrained disposable incomes, which make consumers more price ...

Due to an increase in public awareness of the negative health effects of sugar consumption, Australian consumers are increasingly opting for reduced sugar and free from sugar carbonates. This has translated into lower per capita consumption of ...

Along with bottled water and not from concentrate juices, RTD tea is gaining traction among Australian consumers. This stems from both its hydration benefits and low sugar content compared to traditional reconstituted juices and regular carbonates, ...

Reduced-sugar energy drinks continued to gather momentum in 2019 as consumers sought to limit their sugar consumption. The leading brands responded to this trend via their reduced-sugar energy drinks including Red Bull Sugar Free and V Sugarfree. ...

Reduced-sugar energy drinks continued to gather momentum in 2019 as consumers sought to limit their sugar consumption. The leading brands responded to this trend via their reduced-sugar energy drinks including Red Bull Sugar Free and V Sugarfree. ...

There are no sales of Asian speciality drinks in Australia....

As a whole, soft drinks sales recorded moderate growth in 2019. Soft drinks perceived as unhealthy, such as regular carbonates, are seeing increasing competition from reduced or free from alternatives, as well as other soft drinks categories, ...

Free from experienced increasing demand in 2019, with positive performances recorded across the category. This is not only being driven by consumers who suffer from certain intolerances or follow ethical lifestyles which has led to the increasing ...

Organic chocolate-based flavoured powdered drinks experienced strong growth in 2019 and is expected to continue performing well over the forecast period stimulated by growing health concerns. More local mothers are actively seeking out healthier ...

Better for you packaged food continued to experience overall stagnating demand in 2019 in Australia, with mixed performances across the category. With health and wellness trends prevailing in the country, consumers are continuing to look for ways to ...

Consumers continued to adopt healthier lifestyles in 2019 with this trend stimulating growth of fortified/functional beverages. These products are marketed as enhancing health and wellbeing through their fortified/functional benefits, an example of ...

Naturally healthy beverages enjoyed ongoing growth in 2019. One of the main drivers of the category was NH RTD tea thanks to the growth of Kombucha and its association and health positioning as supporting gut health. The range of Kombucha products ...

One of the most expensive categories within health and wellness, organic packaged experienced positive but undynamic demand in 2019. It continues to be driven by organic dairy, and while health and ethical factors play important roles in purchasing ...

Naturally healthy packaged food continued to experienced positive but undynamic demand in 2019, due to the weak performance of the largest volume category, NH high fibre food. Although consumers are being encouraged to be more health-conscious, ...

The growing health and wellness trend in Australia is increasingly being reflected in consumer purchasing choices. Many are particularly attracted by products with a health positioning, such as an “all natural” claim, with around one quarter of ...

Fortified/functional packaged food experienced a mixed performance amongst the major categories in 2019, resulting in low but positive demand overall. FF baby food was one of the strongest performers in both retail volume and current value terms, ...

Despite the health and wellness trend and desire to consume healthier beverages, many consumers are unwilling to sacrifice flavour in better for you beverages. As such, some people are opting for standard or regular products with a focus on reducing ...