Australia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Australia StatisticsConsumer Lifestyles in AustraliaAustralia Country BriefingsFuture Demographics: Australia in 2030

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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    Country Profile

    Country Profile

    Australia: Country Profile

    Mar 2019

    The economy will grow healthily in 2019. Accommodative monetary policy and tighter labour market conditions are expected to provide ongoing support to growth in household income and consumption. A tightening global environment and trade protectionism...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2019

    Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong ...

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    Strategy Briefing

    Strategy Briefing

    2018 Digital Connectivity Index: Tomorrow’s Most Connected Consumers

    Feb 2019

    Most of the world’s connected markets are in the developed world with Denmark, Australia and South Korea leading the rankings in both fixed and mobile broadband. Emerging nations, notably China and the UAE, are gradually bridging the digital gap ...

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    Country Report

    Country Report

    Air Care in Australia

    Feb 2019

    In 2018, growth in air care slowed down, as categories such as spray/aerosol air fresheners and car air fresheners continued to experience declining popularity. However, candle air fresheners maintained steady volume and value growth, as candles ...

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    Country Report

    Country Report

    Bleach in Australia

    Feb 2019

    In 2018, bleach continued to experience a decline in current value terms. Value sales of bleach continued to contract due to falling volume sales, strong price competition within bleach, driven by private label lines, and the lower prices of ...

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    Country Report

    Country Report

    Dishwashing in Australia

    Feb 2019

    Dishwashing saw another year of growth in both volume and current value terms in 2018. Although growth was only within the low single-digit range, the category benefited from a strong year for automatic dishwashing tablets. Automatic dishwashing ...

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    Country Report

    Country Report

    Home Insecticides in Australia

    Feb 2019

    In 2018, the fastest growth in overall home insecticides was seen by electric insecticides. Electric insecticides continued to benefit from product innovation by brand manufacturers and year-round promotional activity. Consumers value the ...

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    Country Report

    Country Report

    Laundry Care in Australia

    Feb 2019

    Laundry care continued to struggle to sustain strong current value growth in 2018. The category was affected by increased discounting activity by brand manufacturers and some retailers. The growth seen in retailers such as Aldi, Woolworths and Coles ...

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    Country Report

    Country Report

    Home Care in Australia

    Feb 2019

    Home care in Australia experienced another year of current value growth in 2018. Growth continued to be driven by categories such as laundry care and toilet care. Product innovation was an important driver of sales growth in these categories, as ...

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    Country Report

    Country Report

    Polishes in Australia

    Feb 2019

    In 2018, polishes experienced another year of decline in both current value and volume terms. Although there have been efforts within the category to innovate in terms of improving polishing efficiency and demonstrating convenience to consumers, ...

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    Country Report

    Country Report

    Surface Care in Australia

    Feb 2019

    Australians continue to look at product quality and performance when choosing surface care products. Consumers seek products that require minimal doses or application but can provide excellent results. This is particularly applicable in product ...

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    Country Report

    Country Report

    Toilet Care in Australia

    Feb 2019

    Although rim liquids continued to see the fastest growth in toilet care in 2018, toilet liquids/foam was a category that increased rapidly in both volume and current value terms throughout the review period. Companies such as Pental Products and ...

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    Country Report

    Country Report

    Designer Apparel and Footwear (Ready-To-Wear) in Australia

    Feb 2019

    Luxury brands are now increasingly focusing on streetwear to access a broader customer base. Valentino and Bally have entered streetwear with sneakers. Sneakers for both men and women are gaining prominence and will continue to increase in line with ...

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    Country Report

    Country Report

    Fine Wines/Champagne and Spirits in Australia

    Feb 2019

    Consumers search for authenticity and an element of experimentation when they buy fine wines/champagne and spirits. The price tag or the brand label is no longer enough to justify the premium price. The quality of the product, the ingredients and the...

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    Country Report

    Country Report

    Luxury Cars in Australia

    Feb 2019

    Consumers are increasingly searching for authentic experiences, and this is something that digital tools such as customer analytics tools have the potential to deliver. Digital tools can add convenience and simplicity, which is much needed, ...

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    Country Report

    Country Report

    Luxury Eyewear in Australia

    Feb 2019

    Demand for luxury eyewear has been increasing, as eyewear is now being worn as a fashion accessory. Within eyewear, consumers want to own spectacles and sunglasses of the highest quality with unique designs. They also want their purchase to be ...

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    Country Report

    Country Report

    Luxury Hotels in Australia

    Feb 2019

    The move from traditional luxury goods to more experiential and intangible luxuries is creating opportunities for luxury hotels. With the general population being able to afford and own luxury goods, consumers are moving from products to services. ...

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    Country Report

    Country Report

    Luxury Jewellery in Australia

    Feb 2019

    According to ABS data, there is a slight increase in the number of marriages, which shows that the demand for engagement rings within jewellery is on a rising trend and is expected to increase in the years to come, providing opportunities for ...

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    Country Report

    Country Report

    Luxury Leather Goods in Australia

    Feb 2019

    Aspirational consumers are more likely to spend their income on leather goods, since they aim to own designer goods as aspirational pieces and for the status they represent, rather than it just being a purchasing habit. The younger generation forms a...

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