Australia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Australia StatisticsConsumer Lifestyles in AustraliaAustralia Country BriefingsFuture Demographics: Australia in 2030

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    Fragrances in Australia

    Jun 2020

    The end of the review period saw fragrances manufacturers continue to invest in new product launches. This was particularly the case in premium men’s fragrances, as manufacturers sought to support the increasing interest men were taking in their ...

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    Country Report

    Country Report

    Sun Care in Australia

    Jun 2020

    Sun care continued to register healthy growth in Australia in 2019, supported by the country’s climate and a strong public health message, with consumers cautious about the effects of staying out in the sun and taking a proactive approach to looking ...

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    Country Report

    Country Report

    Bath and Shower in Australia

    Jun 2020

    Bar soaps became increasingly prominent on supermarket shelves at the end of the review period. This trend was supported by increasing consumer concern about the impact of plastic waste on the environment, which encouraged consumers to look for more ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Australia

    Jun 2020

    Growth in baby and child-specific products was supported by an influx of new entrants and the demand for natural brands, which tend to command higher unit prices, at the end of the review period. The general increase in consumer concerns about the ...

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    Country Report

    Country Report

    Beauty and Personal Care in Australia

    Jun 2020

    COVID-19 is having a marked impact on the Australian beauty and personal care market, both through the restrictions imposed in order to limit the spread of the disease and the economic impact of those measures. Increased consumer ...

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    Country Report

    Oral Care in Australia

    Jun 2020

    In line with other categories in beauty and personal care, oral care was influenced by a growing desire to limit the environmental impact of products and packaging at the end of the review period. Manufacturers introduced many initiatives, including ...

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    Hair Care in Australia

    Jun 2020

    Rising environmental-awareness supported increasing consumer interest in sustainable and ethical labels towards the end of the review period. Concerns about the impact of plastic waste on the environment became increasingly pronounced, encouraging a ...

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    Country Report

    Country Report

    Depilatories in Australia

    Jun 2020

    Consumer’s growing interest in more ethical brands influenced the overall beauty and personal care industry, including depilatories, at the end of the review period, with retailers and brand owners investing in the support of social or environmental ...

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    Country Report

    Country Report

    Skin Care in Australia

    Jun 2020

    In line with rising health-consciousness, consumers in Australia increasingly focused on the health of their skin, and not simply the appearance, at the end of the review period. Consumers are no longer looking for products that solely help them to ...

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    Country Report

    Country Report

    Colour Cosmetics in Australia

    Jun 2020

    Australian consumers tend to favour minimalistic styles in colour cosmetics, with most aiming for an effortless, natural look. This does not mean that they choose not to wear make-up at all, but rather that they tend towards categories such as ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Australia

    Jun 2020

    The clean beauty movement continued to gain traction at the end of the review period, as rising health- and environmental-awareness encouraged a growing number of shoppers to seek out products that were free from toxins and other harmful ingredients....

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    Country Report

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    Mass Beauty and Personal Care in Australia

    Jun 2020

    The clean beauty movement continued to attract consumers at the end of the review period, as rising consumer health-awareness and environmental-consciousness increased concerns about the harmful effect of chemicals on human health and the ...

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    Country Report

    Country Report

    Men's Grooming in Australia

    Jun 2020

    Despite the fact that sales of razors and blades have been hit by the fashion towards facial hair amongst men, subscription models such as Dollar Shave and Oscar Razor gained in popularity amongst Australian consumers at the end of the review period....

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    Country Report

    Country Report

    Deodorants in Australia

    Jun 2020

    Deodorants with natural ingredients and clean labels achieved mainstream status in the Australian market at the end of the review period, with retailers stocking a broader range of options, with more botanical-based and chemical-free alternatives. ...

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    Future Demographic

    Future Demographic

    Australia in 2040: The Future Demographic

    Jun 2020

    Robust net migration and natural increase will propel population growth in Australia up to 2040. Ageing will accelerate, but relatively strong birth rates and youthful immigration will slow the process somewhat. Australians tend to have elevated ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Australia

    Jun 2020

    Cost pressures in away-from-home tissue and hygiene continued in 2019, with manufacturers striving to increase efficiency and achieve cost savings. Pricing pressure is being exacerbated by fluctuating exchange rates, rising pulp prices and heavy ...

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    Country Report

    Country Report

    Retail Tissue in Australia

    Jun 2020

    Retailers, environmental organisations and consumers increasingly demanded more sustainable options in retail tissue during the review period and especially the use of renewable raw materials. Several brands thus launched toilet paper made out of ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Australia

    Jun 2020

    Nappies/diapers/pants continued to be viewed as an essential product in 2019, with parents needing to use these products for their babies on a daily basis. Purchasing behaviour is shaped by two main factors: quality and value. Consumers generally ...

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    Country Report

    Country Report

    Wipes in Australia

    Jun 2020

    Due to the fast-paced lifestyle of Australians in combination with a growing focus on hygiene, consumers increasingly looked for convenience in household cleaning in 2019. Therefore, wipes experienced a healthy volume and value growth throughout the ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Australia

    Jun 2020

    Older people make up a considerable proportion of the Australia population and a large share of the consumer base for retail adult incontinence, with population ageing contributing to strong sales growth in 2019. Additionally, manufacturers broadened...

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