Kazakhstan

In general, the consumption of edible oils continues to grow in Kazakhstan. However, manufacturers are facing supply challenges with raw materials since most of the edible oil (mainly sunflower oil) is imported from Russia and Ukraine. Since the war…

In general, sales of snacks continue to recover in Kazakhstan after the era of the pandemic, however, this recovery remains somewhat hampered by the uncertain economic climate.

Wine sales continued to grow in Kazakhstan in 2021. However, it is not only quantity but also quality that is increasing. Consumers continue to educate themselves about different wine varieties and the appropriate foods to match with them. Meanwhile,…

Sun care saw a full recovery in value sales in 2021, after recovering from the decline experienced in 2020 when consumers were in home seclusion and had little need for sun care products. As they started returning to their pre-pandemic lifestyle,…

Polishes were largely unaffected by COVID-19. Of course, the less frequent visits to offices as a result of the pandemic impacted sales of shoe polishes and consumers prioritised cleaning to stop the spread of COVID-19 over conditioning cleaners such…

Home insecticides in Kazakhstan was unaffected by the COVID-19 pandemic and registered one of the lowest volume growth rates of all home care products in 2021, and also the lowest value growth. In 2021, consumers prioritised disinfectant products to…

Coffee took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth. However, part of this growth was driven by price rises and volume…

Bread remains the most important category of staple foods in Kazakhstan and it is consumed in virtually all households on a daily basis. For this reason, demand for bread continued growing during 2022 despite the remarkable unit price inflation that…

Despite substantial price hikes resulting from high inflation, sports nutrition has seen overall demand increase in 2022, with three of the four main categories poised to record improved performances in volume terms. This is partly explained by…

While analgesics is poised to record a solid performance in terms of total current value sales growth in 2022, this is mainly due to price hikes resulting from high inflation, as volume sales in a number of key categories have contracted or slowed.…

In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of…

Air care in Kazakhstan has recorded healthy growth over the entire review period and enjoyed an additional boost during 2020-2021 due to COVID-19. With movement restrictions as a result of the pandemic, consumers spent more time in their homes,…

Minor digestive ailments are common among Kazakhstanis, partly due to traditional dietary habits but also because of long-term demographic and socioeconomic trends such as population ageing and increasingly busy albeit sedentary lifestyles. Many…

While cheese is expected to register double-digit current value growth, volume growth will be minimal. Kazakhstan imports significant amounts of cheese, with local cheese production being limited. For instance, Kazakhstan has strong trade links with…

2021 was a pretty good year for the spirits category, which showed an improvement on the previous year’s stagnation and the decline seen in 2019. Spirits not only saw a rise in volume sales, but also witnessed a shift in demand towards higher-quality…

Retail sales of fragrances suffered considerably during 2020 due to COVID-19-related restrictions. Whilst retailers launched active promotions in a bid to boost volume sales, there was little demand as the lack of socialising gave consumers little…

Sales of retail tissue have seen a dip in volume sales in 2021, as consumers returned to schools and the workplace, and restrictions on travel and socialisation have relaxed. Essentially, this has meant that consumption patterns are returning to…

Soft drinks registered a second year of double-digit retail value growth in 2021, but part of this growth was driven by prices rises and volume growth was much more moderate, though higher than 2020. Foodservice registered a recovery, with…

In the jams and preserves category, favourable conditions have arisen from the development of local production in 2022, as there was previously a shortage of this product in Kazakhstan. The main purchasers of jams in the country are dairy and…

Ice cream is returning to normal consumption patterns in 2022, following the negative impacts seen during 2019-2020 due to the pandemic, when a large portion of impulse purchases and street sales were lost due to COVID-19 restrictions. Overall, ice…