Kazakhstan

Kazakhstan’s real GDP will contract in 2020. The economy is set to contract this year as COVID-19 takes its toll. Private consumption will fall amid a higher unemployment rate, isolation measures and a weaker currency. Moreover, muted external demand...

Improving economic conditions, including strong real GDP growth, stimulated further strong growth in away-from-home tissue and hygiene products in the country in 2019. Stronger purchasing power enabled consumers to visit restaurants, entertainment ...

Demographic trends are supporting sales of sanitary protection in Kazakhstan. In 2019, category demand was strengthened amongst a growing population of women aged 12-54, and further growth is expected over the forecast period. 2019 growth was also ...

The wipes category in general was still in a stage of early development in Kazakhstan in 2019. Although it posted good growth during the year, total sales remained low. Baby wipes dominates this category, demonstrating the same development pattern as...

In order to be reimbursed by the healthcare insurance scheme, adult incontinence had to be prescribed by a doctor in 2019, which entailed a certain amount of bureaucracy. Even so, there were also limits on the amount of state support available. For ...

The category was still very much a niche area in 2019, with significant room for future growth. Like other countries in the region, consumers in Kazakhstan are still reluctant to discuss or even admit incontinence, however changing attitudes are ...

Demand for retail tissue has been inflated by COVID-19 in Kazakhstan in 2020. These products, especially toilet paper, are generally regarded as basic, essential items, and with consumers spending more time at home consumption has increased. Paper ...

Retail tissue was still a developing category in Kazakhstan and sales continued to benefit from the essential nature of the products in 2019. The vast majority of sales are taken by toilet paper, the most known and demanded product. Consumers are ...

The population aged 0 to 3 years continued to shrink in 2019, contributing to lower retail volume growth of nappies/diapers/pants and diminished opportunity to extend the number of potential consumers. Even so, nappies/diapers/pants generated ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

Asia Pacific is the largest global market for major appliances in volume terms, and was the fastest growing at CAGR 3% over 2014-2019. There continues to be great potential in this region as per capita expenditure on major appliances continues to be ...

2019 saw modest growth in direct selling, albeit at a slowing pace due to weakening overall economic growth. No major changes occurred in the structure of sales. Beauty and personal care is consistently the largest category in value terms. Over the ...

In 2019, health and beauty specialist retailers posted double-digit value growth, driven by increasing beauty and health awareness as well as a growing offer of new products. Multiple niche blogs and social networks have raised standards of beauty ...

2019 saw healthy double-digit growth in modern grocery retailers driven by gradually growing consumer confidence and shift of customers from traditional to modern grocery retailing. Although still price sensitive and looking for the best price ...

Although in 2019 traditional grocery retailers still accounts for the largest part of total grocery retailing, its share is falling as the channel is significantly underperforming in terms of value growth compared to total grocery retailing. ...

In 2019, retailing in Kazakhstan posts growth in line with overall economic development and enhanced consumption. Mixed retailers and e-commerce post highest growth as both channels grow from low base. Mixed retailers grow through active expansion of...

Mixed retailers in Kazakhstan is represented by department stores and variety stores. The channel shows confident growth in 2019 thanks to good performance by both variety stores and department stores. Variety stores benefit from the good selling ...

2019 saw evolving consumer interest in mobile shopping. Although less developed than in neighbouring Russia or Azerbaijan, mobile e-commerce in Kazakhstan posted strong double-digit growth in 2019, driven by increasing availability of gadgets and ...