Kazakhstan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wine in Kazakhstan

Jul 2022

Wine sales continued to grow in Kazakhstan in 2021. However, it is not only quantity but also quality that is increasing. Consumers continue to educate themselves about different wine varieties and the appropriate foods to match with them. Meanwhile,…

USD 1,195
Country Report

Sun Care in Kazakhstan

Jun 2022

Sun care saw a full recovery in value sales in 2021, after recovering from the decline experienced in 2020 when consumers were in home seclusion and had little need for sun care products. As they started returning to their pre-pandemic lifestyle,…

USD 1,195
Country Report

Polishes in Kazakhstan

Feb 2022

Polishes were largely unaffected by COVID-19. Of course, the less frequent visits to offices as a result of the pandemic impacted sales of shoe polishes and consumers prioritised cleaning to stop the spread of COVID-19 over conditioning cleaners such…

USD 1,195
Country Report

Home Insecticides in Kazakhstan

Feb 2022

Home insecticides in Kazakhstan was unaffected by the COVID-19 pandemic and registered one of the lowest volume growth rates of all home care products in 2021, and also the lowest value growth. In 2021, consumers prioritised disinfectant products to…

USD 1,195
Country Report

Coffee in Kazakhstan

Jan 2022

Coffee took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth. However, part of this growth was driven by price rises and volume…

USD 1,195
Country Report

Sanitary Protection in Kazakhstan

May 2022

The pandemic has had little effect on demand for sanitary products in Kazakhstan, and volume sales in 2021 are set to grow in line with historic trends seen over the review period. These are staple products, and even although consumers continued to…

USD 1,195
Country Report

Home Care in Kazakhstan

Feb 2022

2021 was another good year for home care in Kazakhstan, with further strong growth amid ongoing consumer fears of COVID-19 and new daily routines, including spending more time at home and increased standards of hygiene, adding momentum to sales.…

USD 2,750
Country Report

Bleach in Kazakhstan

Feb 2022

Bleach had a strong year in 2020 as consumers used bleach as an effective disinfectant to stop the spread of COVID-19. Growth continued in 2021, albeit at a slower pace, as consumers continued to be concerned about the virus and bleach has a strong…

USD 1,195
Country Report

Hot Drinks in Kazakhstan

Jan 2022

Hot drinks took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth. However, part of this growth was driven by price rises and…

USD 2,450
Country Report

RTD Coffee in Kazakhstan

Jan 2022

Coffee is not a traditional drink in Kazakhstan and the same can be said for RTD coffee, with value sales for RTD tea considerably higher. However, interest is growing fast in RTD, though the consumer is often someone who has spent time in Western…

USD 1,195
Country Report

Bottled Water in Kazakhstan

Jan 2022

Bottled water registered healthy retail volume growth in 2021. With many regions in Kazakhstan continuing to suffer from low-quality tap water, many consumers have no option but to purchase bottled water and this maintains volume sales. There are two…

USD 1,195
Country Report

Alcoholic Drinks in Kazakhstan

Jul 2022

In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of…

USD 2,450
Country Report

Air Care in Kazakhstan

Feb 2022

Air care in Kazakhstan has recorded healthy growth over the entire review period and enjoyed an additional boost during 2020-2021 due to COVID-19. With movement restrictions as a result of the pandemic, consumers spent more time in their homes,…

USD 1,195
Country Report

Spirits in Kazakhstan

Jul 2022

2021 was a pretty good year for the spirits category, which showed an improvement on the previous year’s stagnation and the decline seen in 2019. Spirits not only saw a rise in volume sales, but also witnessed a shift in demand towards higher-quality…

USD 1,195
Country Report

Fragrances in Kazakhstan

Jun 2022

Retail sales of fragrances suffered considerably during 2020 due to COVID-19-related restrictions. Whilst retailers launched active promotions in a bid to boost volume sales, there was little demand as the lack of socialising gave consumers little…

USD 1,195
Country Report

Retail Tissue in Kazakhstan

May 2022

Sales of retail tissue have seen a dip in volume sales in 2021, as consumers returned to schools and the workplace, and restrictions on travel and socialisation have relaxed. Essentially, this has meant that consumption patterns are returning to…

USD 1,195
Country Report

Soft Drinks in Kazakhstan

Jan 2022

Soft drinks registered a second year of double-digit retail value growth in 2021, but part of this growth was driven by prices rises and volume growth was much more moderate, though higher than 2020. Foodservice registered a recovery, with…

USD 2,450
Country Report

Rtds in Kazakhstan

Jul 2022

RTDs is the smallest alcoholic drinks category by volume sales in Kazakhstan (apart from the negligible cider/perry category). The category’s target audience is young adults of legal drinking age up to 30 years-old, and primarily females. So far the…

USD 1,195
Country Report

Skin Care in Kazakhstan

Jun 2022

Skin care has largely benefitted from COVID-19 pandemic as, with more time at home, consumers relaxed their attitude towards beauty routines and instead focused more on skin care. This trend accelerated in 2021 to register double-digit value growth…

USD 1,195
Country Report

Retailing in Kazakhstan

Apr 2022

After the slowdown in 2020, value sales in retailing in Kazakhstan returned to double-digit growth in 2021. This was facilitated by the easing of COVID-19 restrictions, including the removal of the quarantine, which allowed people to freely visit and…

USD 2,450
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