Kazakhstan

Beer brewers import a significant amount of raw malt and other materials to produce beer. Towards the end of the review period, the local tenge currency devaluated, and growth in import prices followed in May-September 2018. Excise tax increases ...

In 2019, the healthy lifestyle trend continued to gain momentum in terms of sports uptake and decreasing alcoholic drinks consumption in Kazakhstan, especially among the population under the age of 30. These consumers are increasingly focusing on new...

The government applied a lower excise rate on low-alcohol drinks in 2014-2019. In contrast, a strong increase in excise caused prices of spirits to grow unaffordably high in 2019, while prices for wine and other low-alcohol drinks remained within ...

With the on-trade forced to close in mid-April due to COVID-19 following several weeks of social distancing measures, and subsequent reduced custom, on the premises, sales of alcoholic drinks declined considerably in Kazakhstan. Earlier in March, the...

There are no sales of cider/perry in Kazakhstan, with this expected to remain the case over the forecast period....

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2019. 2020’s economic prospects are less favourable however, due to the spread of the Coronavirus (COVID-19) and its impact on domestic and external demand in many ...

Cigarettes saw a shift from economy towards mid-priced and premium cigarettes at the end of the review period. This trend was driven by the fact that consumers considered higher-priced cigarettes to provide better quality and to be less harmful to ...

Pipe tobacco registered by far the strongest performance in cigars, cigarillos and smoking tobacco in 2019. This was largely due to the popularity of hookah smoking amongst young adults, who prefer to smoke hookah at bars and cafés. Hookah smoking is...

COVID-19 is having a relatively limited impact on the development of the tobacco market in Kazakhstan. Tobacco products have remained readily available to consumers, as retailing restrictions have been less severe in Kazakhstan than in many other ...

The health and wellness trend and gradual ageing of the population in Kazakhstan encouraged consumers to look for less harmful alternatives to smoking cigarettes as the review period progressed. This gave heated tobacco products a competitive ...

Despite having recorded slight moderation in growth, current value sales of baby and child-specific products nevertheless grew at a robust rate in 2019. In large part, that strong rate was the result of rising household incomes—driven by the ...

Bath and shower recorded strong current value sales growth in 2019, although that growth rate was slightly slower than that recorded in the prior year. Sales performance in the category varied and reflected consumers’ changing personal hygiene ...

Echoing the trend seen during the review period, current value sales of depilatories recorded strong growth in 2019. Growth was supported in large part by the increased number of working women, armed with rising disposable incomes, who want to appear...

Current value sales growth of premium beauty and personal care has seesawed in recent years. Regardless, growth in 2019, while slightly more moderate than that recorded in 2018—2019 was characterised by frequent discounting of premium products—was ...

Current value sales growth in most areas of hair care and in hair care overall slowed in 2019, but all remained in positive territory and most were still strong. Current value sales growth rates of salon professional hair care and colourants ...

After robust growth in recent years, a trend in line with the improving economy, current value sales growth of sun care slowed in 2019. For the most part, the more moderate rise was based on growing price-consciousness amongst consumers which ...

The impact of COVID-19 on beauty and personal care is varied and ongoing, with significant pandemic-related sales declines persisting throughout 2020 in nearly all product areas. With few opportunities to interact with others due to the enforced ...

Wearing a pleasant fragrance is considered by most Kazakhs to be an important feature of good personal grooming, and as a result, fragrances remained amongst the biggest categories within beauty and personal care in Kazakhstan in 2019, exceeded in ...

Most areas of skin care registered robust double-digit current value sales growth in 2019. Facial care posted the fastest growth based on the strong demand for mass acne treatments and mass face masks. In fact, even though premium skin care formats ...

Following the pattern seen during the review period, oral care recorded strong retail volume and current value sales growth in 2019. Indeed, demand for oral care products continued to mirror the heightened awareness amongst consumers of the benefits ...