Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Kazakhstan in 2030: The Future Demographic

    Apr 2019

    High, albeit declining, birth rates will drive the relatively high rate of population growth in Kazakhstan up to 2030. While the retired population will increase by over three percentage points in 2018-2030, the country’s ageing process will be ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Kazakhstan

    Mar 2019

    Improving economic conditions, including strong real GDP growth, stimulated dynamic growth in away-from-home tissue and hygiene products in the country in 2018. Stronger purchasing power enabled consumers to visit restaurants, entertainment centres ...

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    Country Report

    Nappies/Diapers/Pants in Kazakhstan

    Mar 2019

    The population aged 0 to 3 years old shrank in 2018, contributing to lower retail volume growth of nappies/diapers/pants and diminished opportunity to extend the number of potential consumers. Even so, nappies/diapers/pants generated positive growth ...

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    Country Report

    Tissue and Hygiene in Kazakhstan

    Mar 2019

    A number of economic factors in Kazakhstan contributed to continued retail volume and value growth of tissue and hygiene in 2018, including population growth and ongoing urbanisation, while the country registered strong real GDP growth. All these ...

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    Country Report

    Retail Adult Incontinence in Kazakhstan

    Mar 2019

    The gradual improvement in the standard of living and strengthening educational levels among the majority of Kazakhstanis are supporting increasing sales of retail adult incontinence. Medical centres offer doctors’ consultations, while ...

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    Country Report

    Retail Tissue in Kazakhstan

    Mar 2019

    The majority of retail tissue products, especially toilet paper, are regarded as essential products in the everyday lives of Kazakhstanis, leading to strong value and volume growth in 2018. The majority of the population are aware of the importance ...

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    Country Report

    Rx/Reimbursement Adult Incontinence in Kazakhstan

    Mar 2019

    In order to be reimbursed by the healthcare insurance scheme adult incontinence had to be prescribed by a doctor in 2018, which entailed a certain amount of bureaucracy. Even so, there were also limits on the amount of state support available. For ...

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    Country Report

    Sanitary Protection in Kazakhstan

    Mar 2019

    The female population aged 12-54 was relatively stable in 2018, limiting the number of new users of sanitary protection and therefore organic retail volume growth, with companies therefore focusing on retaining existing loyal customers. ...

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    Country Report

    Wipes in Kazakhstan

    Mar 2019

    Greater sanitary awareness among Kazakhstanis supported growth in wipes in 2018. Personal wipes are regarded as a convenient, quick and modern alternative to retail tissue or cloths. Wider product availability in traditional and modern grocery ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Mar 2019

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Bottled Water in Kazakhstan

    Mar 2019

    Many regions In Kazakhstan continue to suffer from low quality tap water. This fact continued to push consumers towards purchasing bottled water in 2018. According to sources, only 75% of the local population has access to a water supply system in ...

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    Country Report

    Carbonates in Kazakhstan

    Mar 2019

    Despite ongoing consumer interest in reduced sugar drinks and an overall strengthening health awareness in the country, carbonates remained very competitive in Kazakhstan. The category posted a stronger performance than juice and RTD tea due to the ...

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    Concentrates in Kazakhstan

    Mar 2019

    Due to the high presence of RTD varieties within soft drinks, concentrates remained unpopular in Kazakhstan. Local consumers perceive these drinks as artificial and are not ready to devote time to having to prepare them. Low opportunities within the ...

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    Country Report

    Energy Drinks in Kazakhstan

    Mar 2019

    Over the review period, negative propaganda surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot ...

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    Country Report

    Juice in Kazakhstan

    Mar 2019

    In Kazakhstan, the health and wellness trend continued to influence the performance of certain soft drinks categories, both positively and negatively in 2018. Consumers with high disposable incomes increasingly searched for healthier options when ...

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    Country Report

    Soft Drinks in Kazakhstan

    Mar 2019

    Kazakhstan generated consistent economic improvement with real GDP growth of 4% in 2018. The improvement in the economy had a positive influence on the gradual increase in consumers’ purchasing power. This therefore, resulted in consumers ...

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    Country Report

    Country Report

    RTD Coffee in Kazakhstan

    Mar 2019

    There was no presence of RTD coffee in Kazakhstan over the review period. There is no data available to suggest its entry over the forecast period....

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    Country Report

    Country Report

    RTD Tea in Kazakhstan

    Mar 2019

    RTD tea remained highly consolidated in Kazakhstan with the three leading companies holding the majority share of off-trade value sales in 2018. The leading brands offer similar product positioning, flavour variations and packaging design. Modern ...

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    Country Report

    Sports Drinks in Kazakhstan

    Mar 2019

    There was no presence of sports drinks in Kazakhstan over the review period. There is no data available to suggest its entry over the forecast period....

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Kazakhstan

    Mar 2019

    Consumers in Kazakhstan continued to display frugal behaviour when shopping, and therefore apparel and footwear specialist retailers that offered a low- to mid-price range generated successful performances in 2018. Examples of such retailers were ...

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