Kazakhstan

Value sales of mobile e-commerce more than doubled in 2020, as a result of COVID-19 and consumers’ wish to avoid physically visiting shops. The increase in value sales was also driven by the increased use of smartphone for various services such as ...

Overall value sales were similar to 2019. However, performance was largely different for chemist/pharmacies, in comparison beauty specialist retailers. Chemist/pharmacies registered healthy value growth, as consumers prioritised health products in ...

Mixed retailing was the worst performing retailer in 2020, with value sales declining by well over a third. It is also be far the smallest type of retailing in Kazakhstan. Variety stores, in particular, were not obliged to close because they also ...

Modern grocery retailers registered current value growth in 2020, albeit not as high as the very healthy value growth recorded in 2019. All the same, modern grocery retailers were one of the better performing retailing channels in 2020. In ...

COVID-19 impact on retailing...

While traditional grocery accounts for the largest portion of value sales of grocery, it is gradually losing value share to modern grocery and it did not perform well in 2020, with a double-digit decline. Many consumers preferred to shop in local ...

As has been seen globally, e-commerce surged in 2020, as consumers turned to shopping online to avoid exposure to COVID-19. Also, with certain brick-and-mortar stores closed for parts of 2020, retailers switched to selling their products online ...

Value sales declined in 2020, as social distancing measures to curb the spread of COVID-19 curtailed selling opportunities. However, with many people losing their jobs, due to the economic fallout of COVID-19. there was increased interest, especially...

Of all retailers, apparel and footwear specialists were one of the worst affected by COVID-19. Many outlets were closed for part of the year, but even when they did open, there was little demand. With people spending a lot of time at home and also ...

COVID-19 gave a boost to home care in 2020, with current value and volume growth. As people were spending more time at home, due to restrictions on movement, they spent more time cooking and cleaning. This growth was in spite of the negative economic...

Air care continued its strong performance with very healthy double-digit value growth. Air care also registered the highest volume growth of all home care products in 2020. However, this strong growth is a continuation of its healthy performance over...

Bleach performed well as a result of COVID-19, with volume demand for the strong astringent significantly higher than in 2019, as consumers used bleach as an effective disinfectant to stop the spread of COVID-19. However, though retail sales were up,...

COVID-19 meant more cleaning of surfaces in 2020 in order to stop spread of infection and surface care registered healthy value and volume growth. Multi-purpose cleaners account for the majority of value sales and there is a limited range of more ...

Toilet care performed strongly in 2020, with increased volume and value sales in 2020, as more cleaning is done to prevent COVID-19 spreading. Also, with people spending more time at home, this also increases cleaning activity. Toilet liquid/foams ...

Dishwashing hugely benefitted from COVID-19 in 2020, with value sales growing by nearly a fifth. Part of the value growth was due to price rises, but there was also healthy volume growth. With people cooking more at home, due to restrictions on ...

Laundry care is far the largest product area, accounting for more value sales than all other home care products combined. It benefitted from COVID-19, with double-digit value growth. However, part of the growth was driven by steep rises prices, due ...

Home insecticides was unaffected by COVID-19 and registered the lowest volume growth of all home care products in 2020, and also the lowest value growth. In 2020, consumers prioritised disinfectant products that stop the spread of COVID-19. Value ...

Polishes largely unaffected by COVID-19, with the similar value growth as in 2019. Volume growth was lower than in 2019. Consumers prioritised cleaning to stop the spread of COVID-19, over conditioning cleaners such as polish. All the same, volume ...

Elevated rates of natural increase will boost Kazakhstan’s population significantly in 2019-2040. Meanwhile, swift growth in older age groups will prevail impacting on consumer trends somewhat, although elevated birth rates will keep the median age ...

Kazakhstan’s real GDP will contract in 2020. Stringent measures to contain the Coronavirus (COVID-19) severely hurt services, triggering contraction in the first half of 2020 despite moderate gains in industry and agriculture. With weaker net exports...