Kazakhstan

In 2020, yoghurt and sour milk products responded well to the COVID-19 pandemic as current value sales rose notably. The main reason for this was due to lockdown and therefore consumers spending more time at home and eating more. Given the healthy…

In 2020, other dairy performed well in response to the COVID-19 pandemic as consumers were spending more time at home and therefore eating more often. As a result, the product area will witness slowed growth in 2021 as restrictions ease and consumers…

In 2020, drinking milk products responded well to the COVID-19 pandemic as consumers spent more time at home and therefore consumed more products than they usually would. Likewise, inflated unit prices also led to more significant current value…

Kazakhstan in general is not a country that has a huge cheese consumption culture. However, in response to the COVID-19 pandemic in 2020, cheese saw impressive current value growth due to consumers spending more time at home cooking and the food…

Butter and spreads responded well to the COVID-19 pandemic in 2020, with current value sales rising notably. As the product area is an essential item, demand increased as consumers spent more time at home and therefore cooked more. In 2021, current…

Baby food performed well in response to the COVID-19 pandemic as parents will not sacrifice products for their children in times of economic hardship. The same is expected in 2021, with baby food set to perform well, however, current value sales will…

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

Category sales in 2021 are expected to be much less vibrant than those seen in the previous year. In 2020 sweet biscuits, snack bars and fruit snacks were demanded by consumers seeking indulgence at home during the lockdowns. Sweet biscuits were…

Both local and foreign players have been focusing on low- and mid-price ranges within sugar confectionery, as Kazakhstanis are often unwilling to spend as much money on these products as they are on chocolate confectionery. This will continue to be…

Snacks largely did not suffer from the pandemic during 2020. In fact, it benefitted from being one of the major indulgences of consumers during lockdowns. Consumers were largely restricted to their homes, with office professionals working remotely…

Savoury snacks in Kazakhstan—particularly potato chips, popcorn, and puffed snacks—are closely linked with indulgence and fun and are therefore popular while watching movies with friends. During the COVID-19 pandemic they have been regarded as…

The onset of the COVID-19 pandemic shook the balance of ice cream and frozen desserts in 2020, tipping the scales in favour of larger take-home options over single portion formats. This was aligned with a channel shift from traditional grocery…

The category suffered during the first year of the pandemic due to a lower level of impulse purchases as consumers stayed at home. With less socialisation, consumers felt little need to ensure their breath was fresh, and thus had reduced demand for…

The COVID-19 pandemic has significantly impacted the economy and employment security in Kazakhstan, leading to diminished disposable incomes and reduced purchasing power. As such, Kazakhstanis are less likely to spend money on unnecessary groceries,…

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify…

COVID-19 had a mixed impact on tobacco in Kazakhstan in 2020. The dominant category of cigarettes was largely unaffected by the ensuing economic and societal disruption, as these products are relatively inexpensive, mainly sold via grocery retailers…

Amendments to the Code of the Republic of Kazakhstan on People's Health and the Healthcare System in 2020 prohibited the importation, production, sale and distribution of smokeless tobacco and goods that imitate tobacco products. These legislative…

Following a legislative change that classified e-vapour products as equivalent to traditional tobacco products like cigarettes, e-liquids became subject to excise duty in Kazakhstan in 2020. Together with the negative economic impact of COVID-19, the…

COVID-19 had a very negative impact on the performance of cigars and cigarillos in 2020, with the category posting double-digit declines in retail volume and current value sales. These products are mainly purchased for consumption while socialising…