Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Tobacco Free Oral Nicotine in Kazakhstan

    Jun 2021

    Amendments to the Code of the Republic of Kazakhstan on People's Health and the Healthcare System in 2020 prohibited the importation, production, sale and distribution of smokeless tobacco and goods that imitate tobacco products. These legislative ...

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    Cigars, Cigarillos and Smoking Tobacco in Kazakhstan

    Jun 2021

    COVID-19 had a very negative impact on the performance of cigars and cigarillos in 2020, with the category posting double-digit declines in retail volume and current value sales. These products are mainly purchased for consumption while socialising ...

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    Cigarettes in Kazakhstan

    Jun 2021

    Lockdown measures imposed to curb the spread of COVID-19 disrupted the supply chains of cigarettes producers and distributors in Kazakhstan in 2020, resulting in temporary shortages of some brands. At the same time, social opportunities for smoking ...

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    Tobacco in Kazakhstan

    Jun 2021

    COVID-19 had a mixed impact on tobacco in Kazakhstan in 2020. The dominant category of cigarettes was largely unaffected by the ensuing economic and societal disruption, as these products are relatively inexpensive, mainly sold via grocery retailers ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan

    Jun 2021

    Following a legislative change that classified e-vapour products as equivalent to traditional tobacco products like cigarettes, e-liquids became subject to excise duty in Kazakhstan in 2020. Together with the negative economic impact of COVID-19, the...

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    Depilatories in Kazakhstan

    May 2021

    Depilatories posted current value growth of just 1%, driven primarily by rising unit prices. Retail sales volume in 2020 was in decline, reflecting women’s weakened demand for shaving products in response to pandemic-related economic uncertainty and ...

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    Baby and Child-Specific Products in Kazakhstan

    May 2021

    The sales of baby and child-specific products grew by 7% in current value terms in 2020, down slightly on the previous years, but still very much in positive territory. The growth was driven by demand for baby wipes and medicated products for babies ...

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    Oral Care in Kazakhstan

    May 2021

    In 2020, oral care sales recorded slightly more dynamic current value growth thana year earlier, driven by consumers’ increased focus on hygiene during the pandemic. The main growth drivers within oral care in 2020 were mouthwashes, power ...

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    Mass Beauty and Personal Care in Kazakhstan

    May 2021

    Sales of mass beauty and personal care stagnated in 2020 due to the impact of COVID-19. Throughout 2020, sales were significantly affected by the pandemic. In early 2020, as the anticipated lockdown loomed, there was a brief spike in demand for some ...

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    Sun Care in Kazakhstan

    May 2021

    In 2020, sun care saw considerable declines in all areas due to enforced summer lockdown and restricted travel opportunities. Adult sun care recorded a 15% current value decline, while baby and child-specific sun care, seen as a more essential ...

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    Bath and Shower in Kazakhstan

    May 2021

    In 2020, sales of bath and shower saw their strongest value and volume growth in the last four years, with soap products being the main drivers against the backdrop of the pandemic. Driven by an increased focus on hygiene during the COVID-19 ...

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    Colour Cosmetics in Kazakhstan

    May 2021

    Sales of colour cosmetics declined by 13% in current value terms in 2020, reflecting the impact of COVID-19 on this category’s products. Lip products and facial make-up were among the most badly affected product areas, posting double-digit percentage...

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    Beauty and Personal Care in Kazakhstan

    May 2021

    The COVID-19 lockdown in Kazakhstan considerably affected sales of beauty and personal care products. Four months of store closures and home confinement in 2020 forced consumers to simplify their beauty and personal care routines and brought about ...

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    Premium Beauty and Personal Care in Kazakhstan

    May 2021

    Premium beauty and personal care products saw a sharp decline in sales in 2020 following the prolonged period of beauty specialist store closures. As consumers spent more time at home in 2020, either as a result of the lockdown or simply as a ...

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    Skin Care in Kazakhstan

    May 2021

    Although growth was slower than in the previous years, skin care was still able to record a 6% sales increase in current value terms in 2020. Pandemic-related restrictions noticeably accelerated the health and wellness trend in Kazakhstan. During the...

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    Hair Care in Kazakhstan

    May 2021

    Hair care was negatively affected by the COVID-19 pandemic and recorded a modest 3% current value growth rate in 2020. Volume sales varied from flat to negative, while the positive current value growth in 2020 was mostly driven by increasing prices. ...

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    Fragrances in Kazakhstan

    May 2021

    Retail sales of fragrances suffered considerably as a result of COVID-19-related restrictions, declining by 11% in current value terms and as much as 17% in volume terms in 2020. Active promotions slightly encouraged sales as stores reopened, ...

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    Men's Grooming in Kazakhstan

    May 2021

    COVID-19-related restrictions negatively affected the demand for men’s grooming in 2020, with the premium segment being hit hardest. Increased economic uncertainty and enforced lockdown measures were the main factors dampening demand, with global ...

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    Deodorants in Kazakhstan

    May 2021

    The spring and summer restrictions on social interaction and outside activities were the key factor behind the dampened demand for deodorants. The second half of 2020 allowed for demand to rebound, helping value sales of deodorants to grow by 2% over...

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    Wine in Kazakhstan

    May 2021

    Wine was negatively impacted by COVID-19 and registered a decrease in overall volume sales. However, off-trade registered positive volume growth, but this was not enough to compensate for the severe decrease in volume sales through off-trade. There ...

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