Kazakhstan

Sales of retail tissue have seen a dip in volume sales in 2021, as consumers returned to schools and the workplace, and restrictions on travel and socialisation have relaxed. Essentially, this has meant that consumption patterns are returning to…

Soft drinks registered a second year of double-digit retail value growth in 2021, but part of this growth was driven by prices rises and volume growth was much more moderate, though higher than 2020. Foodservice registered a recovery, with…

Air care in Kazakhstan has recorded healthy growth over the entire review period and enjoyed an additional boost during 2020-2021 due to COVID-19. With movement restrictions as a result of the pandemic, consumers spent more time in their homes,…

Polishes were largely unaffected by COVID-19. Of course, the less frequent visits to offices as a result of the pandemic impacted sales of shoe polishes and consumers prioritised cleaning to stop the spread of COVID-19 over conditioning cleaners such…

Home insecticides in Kazakhstan was unaffected by the COVID-19 pandemic and registered one of the lowest volume growth rates of all home care products in 2021, and also the lowest value growth. In 2021, consumers prioritised disinfectant products to…

Coffee took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth. However, part of this growth was driven by price rises and volume…

Toilet care benefited from the COVID-19 pandemic as consumers cleaned more to prevent the spread of the virus, and as they were spending more time at home, they wanted to take greater care of their environment. Also, the toilet care market in…

Laundry care, the largest home care category in Kazakhstan, recorded moderate volume growth in 2021, whilst value sales saw a double-digit increase due to significant price inflation in the year. Liquid laundry detergents, both liquid and tablet,…

Concentrates is not a popular drink in Kazakhstan, with limited value sales. All the same, there was healthy retail volume growth in 2021, though from a small base. Powder concentrates dominate and consumption is mainly supported by baby boomers who…

The pandemic has had little effect on demand for sanitary products in Kazakhstan, and volume sales in 2021 are set to grow in line with historic trends seen over the review period. These are staple products, and even although consumers continued to…

2021 was another good year for home care in Kazakhstan, with further strong growth amid ongoing consumer fears of COVID-19 and new daily routines, including spending more time at home and increased standards of hygiene, adding momentum to sales.…

Bleach had a strong year in 2020 as consumers used bleach as an effective disinfectant to stop the spread of COVID-19. Growth continued in 2021, albeit at a slower pace, as consumers continued to be concerned about the virus and bleach has a strong…

Hot drinks took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth. However, part of this growth was driven by price rises and…

Coffee is not a traditional drink in Kazakhstan and the same can be said for RTD coffee, with value sales for RTD tea considerably higher. However, interest is growing fast in RTD, though the consumer is often someone who has spent time in Western…

Bottled water registered healthy retail volume growth in 2021. With many regions in Kazakhstan continuing to suffer from low-quality tap water, many consumers have no option but to purchase bottled water and this maintains volume sales. There are two…

After the slowdown in 2020, value sales in retailing in Kazakhstan returned to double-digit growth in 2021. This was facilitated by the easing of COVID-19 restrictions, including the removal of the quarantine, which allowed people to freely visit and…

Juice registered a second year of double-digit retail value growth in 2021, but part of this growth was driven by prices rises and volume growth was much more moderate and on par with 2020. All the same, volume sales were higher than before the onset…

Energy drinks has been booming in Kazakhstan for several years. In 2020, there a decline in volume sales growth, as on-to-go consumption decreased due to people spending significant amounts of time at home. All the same, volume growth was still…

Carbonates registered a second year of double-digit retail value growth in 2021, but part of this growth was driven by prices rises and volume growth was much more moderate, though higher than 2020. Foodservice registered a recovery, with…

Wipes is wholly made up of personal wipes in Kazakhstan; currently, consumers perceive home care wipes and floor cleaning systems to be completely non-essential and prefer to use traditional home care products. Personal wipes are not held in much…