Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Mobile E-Commerce in Kazakhstan

    Feb 2021

    Value sales of mobile e-commerce more than doubled in 2020, as a result of COVID-19 and consumers’ wish to avoid physically visiting shops. The increase in value sales was also driven by the increased use of smartphone for various services such as ...

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    Health and Beauty Specialist Retailers in Kazakhstan

    Feb 2021

    Overall value sales were similar to 2019. However, performance was largely different for chemist/pharmacies, in comparison beauty specialist retailers. Chemist/pharmacies registered healthy value growth, as consumers prioritised health products in ...

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    Mixed Retailers in Kazakhstan

    Feb 2021

    Mixed retailing was the worst performing retailer in 2020, with value sales declining by well over a third. It is also be far the smallest type of retailing in Kazakhstan. Variety stores, in particular, were not obliged to close because they also ...

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    Modern Grocery Retailers in Kazakhstan

    Feb 2021

    Modern grocery retailers registered current value growth in 2020, albeit not as high as the very healthy value growth recorded in 2019. All the same, modern grocery retailers were one of the better performing retailing channels in 2020. In ...

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    Retailing in Kazakhstan

    Feb 2021

    COVID-19 impact on retailing...

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    Traditional Grocery Retailers in Kazakhstan

    Feb 2021

    While traditional grocery accounts for the largest portion of value sales of grocery, it is gradually losing value share to modern grocery and it did not perform well in 2020, with a double-digit decline. Many consumers preferred to shop in local ...

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    E-Commerce in Kazakhstan

    Feb 2021

    As has been seen globally, e-commerce surged in 2020, as consumers turned to shopping online to avoid exposure to COVID-19. Also, with certain brick-and-mortar stores closed for parts of 2020, retailers switched to selling their products online ...

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    Direct Selling in Kazakhstan

    Feb 2021

    Value sales declined in 2020, as social distancing measures to curb the spread of COVID-19 curtailed selling opportunities. However, with many people losing their jobs, due to the economic fallout of COVID-19. there was increased interest, especially...

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    Apparel and Footwear Specialist Retailers in Kazakhstan

    Feb 2021

    Of all retailers, apparel and footwear specialists were one of the worst affected by COVID-19. Many outlets were closed for part of the year, but even when they did open, there was little demand. With people spending a lot of time at home and also ...

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    Home Care in Kazakhstan

    Feb 2021

    COVID-19 gave a boost to home care in 2020, with current value and volume growth. As people were spending more time at home, due to restrictions on movement, they spent more time cooking and cleaning. This growth was in spite of the negative economic...

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    Air Care in Kazakhstan

    Feb 2021

    Air care continued its strong performance with very healthy double-digit value growth. Air care also registered the highest volume growth of all home care products in 2020. However, this strong growth is a continuation of its healthy performance over...

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    Bleach in Kazakhstan

    Feb 2021

    Bleach performed well as a result of COVID-19, with volume demand for the strong astringent significantly higher than in 2019, as consumers used bleach as an effective disinfectant to stop the spread of COVID-19. However, though retail sales were up,...

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    Surface Care in Kazakhstan

    Feb 2021

    COVID-19 meant more cleaning of surfaces in 2020 in order to stop spread of infection and surface care registered healthy value and volume growth. Multi-purpose cleaners account for the majority of value sales and there is a limited range of more ...

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    Toilet Care in Kazakhstan

    Feb 2021

    Toilet care performed strongly in 2020, with increased volume and value sales in 2020, as more cleaning is done to prevent COVID-19 spreading. Also, with people spending more time at home, this also increases cleaning activity. Toilet liquid/foams ...

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    Dishwashing in Kazakhstan

    Feb 2021

    Dishwashing hugely benefitted from COVID-19 in 2020, with value sales growing by nearly a fifth. Part of the value growth was due to price rises, but there was also healthy volume growth. With people cooking more at home, due to restrictions on ...

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    Laundry Care in Kazakhstan

    Feb 2021

    Laundry care is far the largest product area, accounting for more value sales than all other home care products combined. It benefitted from COVID-19, with double-digit value growth. However, part of the growth was driven by steep rises prices, due ...

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    Home Insecticides in Kazakhstan

    Feb 2021

    Home insecticides was unaffected by COVID-19 and registered the lowest volume growth of all home care products in 2020, and also the lowest value growth. In 2020, consumers prioritised disinfectant products that stop the spread of COVID-19. Value ...

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    Polishes in Kazakhstan

    Feb 2021

    Polishes largely unaffected by COVID-19, with the similar value growth as in 2019. Volume growth was lower than in 2019. Consumers prioritised cleaning to stop the spread of COVID-19, over conditioning cleaners such as polish. All the same, volume ...

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    Future Demographic

    Future Demographic

    Kazakhstan in 2040: The Future Demographic

    Jan 2021

    Elevated rates of natural increase will boost Kazakhstan’s population significantly in 2019-2040. Meanwhile, swift growth in older age groups will prevail impacting on consumer trends somewhat, although elevated birth rates will keep the median age ...

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    Country Profile

    Country Profile

    Kazakhstan: Country Profile

    Jan 2021

    Kazakhstan’s real GDP will contract in 2020. Stringent measures to contain the Coronavirus (COVID-19) severely hurt services, triggering contraction in the first half of 2020 despite moderate gains in industry and agriculture. With weaker net exports...

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