Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Kazakhstan: Country Profile

    Jun 2019

    Kazakhstan’s economy is steadily growing. The energy sector will moderate in 2019 however, the non-oil sector should grow mainly due to reforms. The main risks to the outlook include the likely increasing of global trade tensions and political ...

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    Baby and Child-Specific Products in Kazakhstan

    Jun 2019

    Consumers in Kazakhstan pay very strong attention to ingredients and positioning when it comes to products that are related to their children’s consumption. Therefore, good quality and product safety are the most important and most significant ...

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    Bath and Shower in Kazakhstan

    Jun 2019

    In general, men in Kazakhstan are becoming more aware of the importance of personal care, and they are gradually becoming more responsible for purchasing their own bath and shower products. This trend was supported by modern lifestyles, whereby both ...

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    Colour Cosmetics in Kazakhstan

    Jun 2019

    In Kazakhstan, there is a strong fashion for having well-maintained, emphasised eyebrows. There are many beauty salons which offer eyebrow styling and eyebrow colouring. Alongside the strong focus on eyebrows in the world of fashion and the media, ...

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    Deodorants in Kazakhstan

    Jun 2019

    In Kazakhstan, deodorants are used for their primary purpose, which is to eliminate sweat and unpleasant smells. In 2018, this trend continued amongst Kazakh consumers, with no noticeable changes. However, during next five years, for the better ...

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    Depilatories in Kazakhstan

    Jun 2019

    Depilatories in Kazakhstan recorded a weak performance in terms of new product developments, ingredient innovations, product positioning and claims in 2018; stagnation and deadlock were characteristics of depilatories in this year. The reason is that...

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    Fragrances in Kazakhstan

    Jun 2019

    Fragrances remained one of the biggest categories within beauty and personal care in Kazakhstan in 2018 in terms of value sales; continuing to be used by Kazakhs on a regular basis. The use of fragrances is part of consumers’ personal image and ...

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    Hair Care in Kazakhstan

    Jun 2019

    In 2018, hair care was exposed to the health and wellness trend, just as overall beauty and personal care. Consumers in Kazakhstan paid high attention to products’ ingredients and positioning. For Kazakh consumers it is not just the result which is ...

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    Mass Beauty and Personal Care in Kazakhstan

    Jun 2019

    In 2018, Kazakh consumers become less brand-loyal in mass beauty and personal care, for two main reasons. First, there were many discounts and special offers; therefore, consumers chose brands based on price. In 2018, consumers remained ...

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    Men's Grooming in Kazakhstan

    Jun 2019

    In 2018, having a beard or an unshaven look was increasingly popular amongst men from large towns who follow modern lifestyles and are open to experimenting with their look – not usually employees at state institutions, which have strict rules about ...

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    Oral Care in Kazakhstan

    Jun 2019

    Kazakh consumers are gradually becoming more selective about products; concerned about product ingredients, and demanding new developments and innovations with added-value. Therefore, some consumers in the country are paying more attention to quality...

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    Beauty and Personal Care in Kazakhstan

    Jun 2019

    In 2018, beauty and personal care recorded a positive performance in both volume and current value terms in Kazakhstan. In 2018, it was noticed that consumers more readily spent money than in 2017. Even though people still tended to save money, ...

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    Premium Beauty and Personal Care in Kazakhstan

    Jun 2019

    The growth of premium beauty and personal care in Kazakhstan in 2018 was derived from the moderate development of the economic situation in 2018. Over the forecast period it is anticipated that the economy in Kazakhstan will improve, with growth each...

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    Skin Care in Kazakhstan

    Jun 2019

    In 2018, more women paid higher attention to, and showed greater interest in, step-by-step skin care. Gradually, consumers are becoming more aware and educated, and the rising standard of living is also leading to rising standards in skin care. ...

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    Sun Care in Kazakhstan

    Jun 2019

    Alongside the frequent news and articles broadcast through the internet, television and social networks about the danger of skin cancer, the factors that cause cancer and its consequences, sun care products are gradually becoming considered more ...

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    Future Demographic

    Future Demographic

    Kazakhstan in 2030: The Future Demographic

    Apr 2019

    High, albeit declining, birth rates will drive the relatively high rate of population growth in Kazakhstan up to 2030. While the retired population will increase by over three percentage points in 2018-2030, the country’s ageing process will be ...

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    Away-From-Home Tissue and Hygiene in Kazakhstan

    Mar 2019

    Improving economic conditions, including strong real GDP growth, stimulated dynamic growth in away-from-home tissue and hygiene products in the country in 2018. Stronger purchasing power enabled consumers to visit restaurants, entertainment centres ...

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    Nappies/Diapers/Pants in Kazakhstan

    Mar 2019

    The population aged 0 to 3 years old shrank in 2018, contributing to lower retail volume growth of nappies/diapers/pants and diminished opportunity to extend the number of potential consumers. Even so, nappies/diapers/pants generated positive growth ...

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    Tissue and Hygiene in Kazakhstan

    Mar 2019

    A number of economic factors in Kazakhstan contributed to continued retail volume and value growth of tissue and hygiene in 2018, including population growth and ongoing urbanisation, while the country registered strong real GDP growth. All these ...

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    Retail Adult Incontinence in Kazakhstan

    Mar 2019

    The gradual improvement in the standard of living and strengthening educational levels among the majority of Kazakhstanis are supporting increasing sales of retail adult incontinence. Medical centres offer doctors’ consultations, while ...

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