Kazakhstan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Edible Oils in Kazakhstan

Nov 2022

In general, the consumption of edible oils continues to grow in Kazakhstan. However, manufacturers are facing supply challenges with raw materials since most of the edible oil (mainly sunflower oil) is imported from Russia and Ukraine. Since the war…

USD 1,195
Country Report

Snacks in Kazakhstan

Sep 2022

In general, sales of snacks continue to recover in Kazakhstan after the era of the pandemic, however, this recovery remains somewhat hampered by the uncertain economic climate.

USD 2,450
Country Report

Wine in Kazakhstan

Jul 2022

Wine sales continued to grow in Kazakhstan in 2021. However, it is not only quantity but also quality that is increasing. Consumers continue to educate themselves about different wine varieties and the appropriate foods to match with them. Meanwhile,…

USD 1,195
Country Report

Sun Care in Kazakhstan

Jun 2022

Sun care saw a full recovery in value sales in 2021, after recovering from the decline experienced in 2020 when consumers were in home seclusion and had little need for sun care products. As they started returning to their pre-pandemic lifestyle,…

USD 1,195
Country Report

Polishes in Kazakhstan

Feb 2022

Polishes were largely unaffected by COVID-19. Of course, the less frequent visits to offices as a result of the pandemic impacted sales of shoe polishes and consumers prioritised cleaning to stop the spread of COVID-19 over conditioning cleaners such…

USD 1,195
Country Report

Home Insecticides in Kazakhstan

Feb 2022

Home insecticides in Kazakhstan was unaffected by the COVID-19 pandemic and registered one of the lowest volume growth rates of all home care products in 2021, and also the lowest value growth. In 2021, consumers prioritised disinfectant products to…

USD 1,195
Country Report

Coffee in Kazakhstan

Jan 2022

Coffee took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth. However, part of this growth was driven by price rises and volume…

USD 1,195
Country Report

Baked Goods in Kazakhstan

Nov 2022

Bread remains the most important category of staple foods in Kazakhstan and it is consumed in virtually all households on a daily basis. For this reason, demand for bread continued growing during 2022 despite the remarkable unit price inflation that…

USD 1,195
Country Report

Sports Nutrition in Kazakhstan

Oct 2022

Despite substantial price hikes resulting from high inflation, sports nutrition has seen overall demand increase in 2022, with three of the four main categories poised to record improved performances in volume terms. This is partly explained by…

USD 1,195
Country Report

Analgesics in Kazakhstan

Oct 2022

While analgesics is poised to record a solid performance in terms of total current value sales growth in 2022, this is mainly due to price hikes resulting from high inflation, as volume sales in a number of key categories have contracted or slowed.…

USD 1,195
Country Report

Alcoholic Drinks in Kazakhstan

Jul 2022

In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of…

USD 2,450
Country Report

Air Care in Kazakhstan

Feb 2022

Air care in Kazakhstan has recorded healthy growth over the entire review period and enjoyed an additional boost during 2020-2021 due to COVID-19. With movement restrictions as a result of the pandemic, consumers spent more time in their homes,…

USD 1,195
Country Report

Digestive Remedies in Kazakhstan

Oct 2022

Minor digestive ailments are common among Kazakhstanis, partly due to traditional dietary habits but also because of long-term demographic and socioeconomic trends such as population ageing and increasingly busy albeit sedentary lifestyles. Many…

USD 1,195
Country Report

Cheese in Kazakhstan

Sep 2022

While cheese is expected to register double-digit current value growth, volume growth will be minimal. Kazakhstan imports significant amounts of cheese, with local cheese production being limited. For instance, Kazakhstan has strong trade links with…

USD 1,195
Country Report

Spirits in Kazakhstan

Jul 2022

2021 was a pretty good year for the spirits category, which showed an improvement on the previous year’s stagnation and the decline seen in 2019. Spirits not only saw a rise in volume sales, but also witnessed a shift in demand towards higher-quality…

USD 1,195
Country Report

Fragrances in Kazakhstan

Jun 2022

Retail sales of fragrances suffered considerably during 2020 due to COVID-19-related restrictions. Whilst retailers launched active promotions in a bid to boost volume sales, there was little demand as the lack of socialising gave consumers little…

USD 1,195
Country Report

Retail Tissue in Kazakhstan

May 2022

Sales of retail tissue have seen a dip in volume sales in 2021, as consumers returned to schools and the workplace, and restrictions on travel and socialisation have relaxed. Essentially, this has meant that consumption patterns are returning to…

USD 1,195
Country Report

Soft Drinks in Kazakhstan

Jan 2022

Soft drinks registered a second year of double-digit retail value growth in 2021, but part of this growth was driven by prices rises and volume growth was much more moderate, though higher than 2020. Foodservice registered a recovery, with…

USD 2,450
Country Report

Sweet Spreads in Kazakhstan

Nov 2022

In the jams and preserves category, favourable conditions have arisen from the development of local production in 2022, as there was previously a shortage of this product in Kazakhstan. The main purchasers of jams in the country are dairy and…

USD 1,195
Country Report

Ice Cream in Kazakhstan

Sep 2022

Ice cream is returning to normal consumption patterns in 2022, following the negative impacts seen during 2019-2020 due to the pandemic, when a large portion of impulse purchases and street sales were lost due to COVID-19 restrictions. Overall, ice…

USD 990
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More