Kazakhstan
Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030
Country Profile
Australasia: Regional Profile
Sep 2018
Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...
Country Profile
Asia Pacific: Regional Profile
Sep 2018
Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...
Country Profile
Kazakhstan: Country Profile
Jul 2018
Kazakhstan’s economy is steadily growing. A rise in both oil prices and oil production provide support. An improvement in private consumption and steady gains in exports are other drivers. A moderate process of fiscal consolidation is a drag. A ...
Country Report
Cigarettes in Kazakhstan
Jul 2018
The legal consumption of cigarettes in Kazakhstan continued to decline in 2017. This tendency was attributed to two main factors: the increase in excise duty and a desire for healthy living. Growing excise taxes were followed by hikes in unit prices,...
Country Report
Cigars, Cigarillos and Smoking Tobacco in Kazakhstan
Jul 2018
The culture of smoking cigars and cigarillos is very weak in Kazakhstan. Only a very small share of the population purchases these tobacco products. Tobacco consumers are mostly used to smoking cigarettes although younger adults prefer pipe tobacco ...
Country Report
Tobacco in Kazakhstan
Jul 2018
In 2017, all categories of tobacco, except smoking tobacco, due to pipe tobacco, and newly emerged heated tobacco products, recorded retail volume sales declines. This is explained by higher taxes, growing consumer health concerns and the development...
Country Report
Smokeless Tobacco and Vapour Products in Kazakhstan
Jul 2018
After several years of rapid growth, there was strong fall in retail current value sales of vapour products. The decline was registered both in cig-a-likes and open vapour systems, with poor product positioning discouraging new entrants. Both ...
Country Report
Cider/Perry in Kazakhstan
Jun 2018
However, while the immediate situation remains challenging, growth opportunities do exist in cider/perry, and are likely to be noticed and exploited sooner or later. In particular, a trend has recently emerged in Russia and a number of other Eastern ...
Country Report
Alcoholic Drinks in Kazakhstan
Jun 2018
Alcoholic drinks in Kazakhstan demonstrated moderate growth in 2017. This growth was driven primarily by sales of beer as the most dynamically developing category. The factors behind this trend are mainly a rising culture of beer consumption and the ...
Country Report
Rtds/High-Strength Premixes in Kazakhstan
Jun 2018
Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails ...
Country Report
Spirits in Kazakhstan
Jun 2018
Over the review period, the general performance of spirits has been marked by a very definite downward trend. This is attributed to a combination of adverse factors, namely weak post-crisis economic conditions, harmonisation of excise taxes with ...
Country Report
Beer in Kazakhstan
Jun 2018
In 2017, the main factor behind overall category growth was the upsurge in sales of draught beer. Driven by deteriorating economic conditions and demand for accessibility, the development of draught beer from kegs and bottled to customers’ demand has...
Country Report
Wine in Kazakhstan
Jun 2018
In 2017, white and red wines led the wine category by volume. This situation is typical of a market such as Kazakhstan with an underdeveloped consumption culture and general consumption focused on parties or holiday celebrations. In addition, the ...
Strategy Briefing
Recreation, Entertainment and Arts in Asia Pacific
May 2018
With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...
Country Report
Baby and Child-Specific Products in Kazakhstan
May 2018
Frequent advertising and promotions of baby and child-specific products, as well as the increasing number of mom-blogs in social networks, continues to fuel knowledge and awareness of baby and child-specific products. For many consumers, even in ...
Country Report
Bath and Shower in Kazakhstan
May 2018
In major cities such as Almaty and Astana, there is a trend towards healthy and active lifestyles. Therefore, a growing number of brands are appearing with positioning in areas such as active lifestyles, weight loss, anti-cellulite, and vitamins for ...
Country Report
Colour Cosmetics in Kazakhstan
May 2018
The fastest growing colour cosmetics areas in 2017 were other facial make-up, BB/CC creams and foundation/concealer. The face countering and strobing trend is fuelling demand for primers, highlighters and countering kits. The popularity of BB/CC ...
Country Report
Deodorants in Kazakhstan
May 2018
In 2017, the number of urban households increased by 2%. The growth in the number of people living in bigger cities, where living and hygiene standards are higher, is also having a positive impact on demand for deodorants. Over the coming five years,...
Country Report
Depilatories in Kazakhstan
May 2018
In 2017, the female population in Kazakhstan grew by 1%. However, the growth in the number of potential consumers was not significant. In addition, the number of urban households increased by 2% in 2017. The rise in the number of people in cities, ...
Country Report
Fragrances in Kazakhstan
May 2018
In Kazakhstan, consumers consider a number of factors when choosing a fragrance. For many people, fragrances are used to create a unique image and boost self-esteem. Therefore, fragrances tend to be used on a regular basis, with sales increasing in ...
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