Kazakhstan

Over the review period, negativity surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot positively ...

There were no changes observed in concentrates during 2019; the category remains poorly presented in stores, and there is a limited number of brands and flavours. Also, due to the strong presence of RTD varieties within soft drinks, concentrates ...

Kazakhstan is a country with strong traditions of drinking hot tea, therefore RTD tea remains strongly dependent on weather conditions with sales mostly peaking in the summer period. During the review period, RTD tea players were forced not only to ...

The health and wellness trend continued to influence the juice category in 2019 and resulted in stronger manufacturer focus on product positioning and ingredients. For instance, the Da Da Zdorovoye Utro brand focused consumers’ attention on the fact ...

There was no presence of RTD coffee in Kazakhstan over the review period. There is no data available to suggest its entry over the forecast period....

Despite ongoing consumer interest in reduced sugar drinks and an overall strengthening health awareness in the country, carbonates remained very competitive in Kazakhstan. The category posted a stronger performance than juice and RTD tea due to the ...

There was no presence of sports drinks in Kazakhstan over the review period. There is no data available to suggest its entry over the forecast period....

Many regions in Kazakhstan continue to suffer from low-quality tap water, which continued to push consumers towards purchasing bottled water in 2019. There are two government programmes, “Drinking Water” and “Akbulak”, the main goal of which is to ...

Steady growth of soft drinks in Kazakhstan in 2019 is attributable to population growth, the stable economic situation in the country and the emergence of new product developments that meet the demands of local consumers. Manufacturers focused on ...

A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

Kazakhstan’s economy will accelerate in 2019. The energy sector will moderate due to maintenance at three oil fields, and a weak external sector, will combine to weigh on exports. However, the non-oil sector should grow mainly due to fiscal stimulus ...

While demand for coffee in Kazakhstan continued to increase in 2019, the dominant format of instant coffee showed signs of maturity due to its long-standing presence and its preference amongst traditional coffee drinkers in the country. The category ...

Tea continued to dominate sales of hot drinks in Kazakhstan in 2019, due the strong tea drinking culture in the country. It is consumed regularly throughout the day, accompanying breakfast, brunch, lunch and dinner. Many Kazakhstanis remain ...

Hot drinks in Kazakhstan continued to record stable demand in 2019, supported by a number of factors including increasing consumers’ purchasing power due to an improving economy, further urbanisation and a move towards premiumisation. Black tea ...

The smallest category of other hot drinks continued to record a strong performance in 2019, represented by chocolate-based flavoured powder drinks, the only type present that registered sales in Kazakhstan. Despite the strong growth, the category ...

In 2019, both growth and values sales in packaged food increased in Kazakhstan – a positive result that was due to several key factors. Firstly, an increase in living standards meant that many consumers had higher purchasing power, allowing them to ...

Processed fruit and vegetables is still emerging in Kazakhstan, which accounts for its low volume and value base. This is because, traditionally, Kazakh dwellers purchase, cook and eat fresh fruits and vegetables. However, with the increasing number ...

In 2019, the development of Westernisation in food habits continued. This trend had a positive impact on sales of muesli and granola, children’s breakfast cereals and flakes - especially since there is a growing number of young people who are open to...