Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Analgesics in Kazakhstan

    Jan 2019

    In 2018 adult aspirin recorded the highest value sales growth in analgesics in Kazakhstan. The strong sales of adult aspirin were due to the fact that aspirin eliminates or mitigates various pain syndromes, infectious-inflammatory diseases, cold- and...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

    Jan 2019

    Because Kazakhstani weather conditions strongly vary by the season, the demand for cough, cold and allergy (hay fever) remedies remains seasonal too. For instance, autumn and winter periods in the country can be cold, especially in north Kazakhstan, ...

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    Country Report

    Country Report

    Dermatologicals in Kazakhstan

    Jan 2019

    In 2018, consumers benefitted from the continuously growing standard of living in Kazakhstan. This improvement was especially noted amongst people from large towns with higher disposable incomes. The rising standard of living has caused consumers to ...

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    Country Report

    Dietary Supplements in Kazakhstan

    Jan 2019

    The growing healthy lifestyle trend has a positive impact on consumer demand for dietary supplements. Dietary supplements attract consumers because they are associated with wellbeing and pure living. In Kazakhstan, after probiotic supplements, ...

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    Country Report

    Digestive Remedies in Kazakhstan

    Jan 2019

    In Kazakhstan, there is a wide range of brands in digestive remedies. The product range varies by the ingredients, product positioning, brand name, packaging format and the price. However, there are brands that have the same active ingredient, but ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Kazakhstan

    Jan 2019

    With health and wellness lifestyles being increasingly popular amongst Kazakhstani consumers and rising levels of health consciousness regarding the safety of consumer health products consumption, there was growing demand for herbal/traditional ...

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    Country Report

    Country Report

    Consumer Health in Kazakhstan

    Jan 2019

    There are several factors that contributed to the growing sales of consumer health products in Kazakhstan in 2018, not the least of which was the country’s improved economic conditions. The improving standard of living and disposable income of the ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Kazakhstan

    Jan 2019

    Due to the increasing standard of living and hygiene standards in Kazakhstan and the rising disposable incomes amongst the population, parents are increasingly conscious of the importance of childcare and are better able to afford specialised ...

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    Country Report

    Country Report

    Sports Nutrition in Kazakhstan

    Jan 2019

    In Kazakhstan, young people comprise the consumer segment that drives sales of sports nutrition. These consumers try to follow a healthy lifestyle, keep an eye on the latest trends in the beauty field and want to look as attractive as popular ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Kazakhstan

    Jan 2019

    In Kazakhstan, sales of weight management are strongly supported by women striving to have a perfect and fit body. Demand for weight management is noticeably influenced by social networks and magazines reflecting the mindset of the majority of women ...

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    Country Report

    Country Report

    Wound Care in Kazakhstan

    Jan 2019

    In 2018, the population aged 65+ recorded 4% growth. With a growing standard of living in the country, there is also an increasing number of old people that require specific health care. The reason is that at this age consumers often have wounds that...

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    Country Report

    Vitamins in Kazakhstan

    Jan 2019

    Strong sales of vitamin B in Kazakhstan are explained by the increasingly hectic and stressful lifestyles consumers are leading, especially in large towns. Usually doctors recommend taking vitamin B because it helps to improve the heart condition, ...

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    Country Profile

    Country Profile

    Kazakhstan: Country Profile

    Jan 2019

    Kazakhstan’s economy is steadily growing. The energy sector will moderate in 2019 however, the non-oil sector should grow mainly due to reforms. The main risks to the outlook include the likely increasing of global trade tensions and political ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Kazakhstan

    Jan 2019

    A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...

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    Country Briefing

    Country Briefing

    Households: Kazakhstan

    Jan 2019

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Country Briefing

    Natural Resources: Kazakhstan

    Jan 2019

    Kazakhstan has vast natural resources and is a major exporter of oil and gas. However, its heavy dependence on energy exports has made the economy vulnerable to price fluctuations, while intensive consumption of fossil fuels has led to high levels of...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Kazakhstan

    Dec 2018

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Dec 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Kazakhstan

    Dec 2018

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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