Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Country Report

    Packaged Food in Kazakhstan

    Nov 2019

    In 2019, both growth and values sales in packaged food increased in Kazakhstan – a positive result that was due to several key factors. Firstly, an increase in living standards meant that many consumers had higher purchasing power, allowing them to ...

    US$7,150
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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Oct 2019

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Kazakhstan

    Oct 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

    US$250
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    Country Report

    Country Report

    Analgesics in Kazakhstan

    Oct 2019

    Analgesics remained among the most dynamic OTC categories in Kazakhstan during 2019. The main reason for this is that increasing numbers of consumers are prepared to place their trust in the advice of retail pharmacists when self-medicating. Some ...

    US$990
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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

    Oct 2019

    Based on statements issued by the Ministry of Health towards the end of the review period, there is currently a high chance of Rx to OTC switches being seen in antihistamines/allergy remedies (systemic) during the forecast period. The main motivation...

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    Country Report

    Country Report

    Dermatologicals in Kazakhstan

    Oct 2019

    As self-medication becomes increasingly popular among the population of Kazakhstan, a wider range of dermatologicals is apparent on retail shelves, including more segmented product ranges and new brands as category players seek to tap into spreading ...

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    Country Report

    Country Report

    Dietary Supplements in Kazakhstan

    Oct 2019

    As life becomes increasingly stressful and hectic for Kazakhstan’s urban dwellers, poor dietary habits, eating on-the-go and resorting to meal solutions and fast food are becoming more common. In addition, urban dwellers are now feeling higher stress...

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    Country Report

    Country Report

    Digestive Remedies in Kazakhstan

    Oct 2019

    The positive growth recorded in digestive remedies in 2019 can be attributed in no small part to the emergence of busier and more stressful lifestyles among much of Kazakhstan’s population. In particular, those living in major urban areas such as ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Kazakhstan

    Oct 2019

    Positive growth was recorded again in herbal/traditional products in 2019 as the general health and wellness trend continued to support growth. Moreover, among the most important trends influencing sales in consumer health during the year was the ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Kazakhstan

    Oct 2019

    Kazakh parents generally pay considerable attention to the health and wellness of their children and this continues to support sales growth in paediatric consumer health. Demand continues to rise for effective and safe high-quality products that have...

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    Country Report

    Country Report

    Sports Nutrition in Kazakhstan

    Oct 2019

    Sports nutrition recorded strong growth again in 2019 and this can be attributed mainly to the increasingly prevalent sports and fitness culture among younger Kazakh consumers. It is becoming increasingly important for young men in particular to have...

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    Country Report

    Country Report

    Vitamins in Kazakhstan

    Oct 2019

    Strong growth is registered in sales of vitamins in Kazakhstan during 2019 and the main reason for this is the increasing desire to prevent illness among local consumers. This is tied to rising health awareness on the one hand and the increasingly ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Kazakhstan

    Oct 2019

    Weight management and wellbeing struggled to generate positive sales growth in 2019 as consumers increasingly turned to alternative ways to lose weight that form part of a healthy lifestyle. With the general trends increasingly favouring long-term ...

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    Country Report

    Country Report

    Wound Care in Kazakhstan

    Oct 2019

    After years of very strong growth, sales of wound care appear to have reached some kind of natural ceiling and there appears to be much less potential for future growth than there was at the start of the review period. Although Kazakhstan’s birth ...

    US$990
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    Country Report

    Country Report

    Consumer Health in Kazakhstan

    Oct 2019

    2019 saw consumer health in Kazakhstan again record consistently positive growth as very few product categories registered static growth or sales declines. Prominent among the numerous factors contributing to this positive sales growth across the ...

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    Country Report

    Country Report

    Travel in Kazakhstan

    Sep 2019

    Kazakhstan’s travel market continued to recover during 2019, with inbound arrivals rising modestly and investments in infrastructure and hospitality stimulating domestic tourism. This orientated demand towards local airlines, which is the most widely...

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    Megatrends

    Megatrends

    Shifting Market Frontiers: State of Play 2019

    Sep 2019

    The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

    US$570
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    Country Report

    Country Report

    Cigarettes in Kazakhstan

    Jul 2019

    The legal consumption of cigarettes in Kazakhstan continued to decline in 2018 due to further increases in excise duty and a desire for healthy living. Higher excise taxes were followed by hikes in unit prices, which made legal cigarettes less ...

    US$990
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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Kazakhstan

    Jul 2019

    The culture of smoking cigars and cigarillos is very weak in Kazakhstan, largely due to price constraints. Cigars and cigarillos are significantly more expensive than cigarettes, meaning that many local consumers tend to prefer to buy cheap ...

    US$990
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    Country Report

    Country Report

    Tobacco in Kazakhstan

    Jul 2019

    Tobacco recorded marginal retail value growth in 2018, largely due to ongoing tax hikes across all categories. Cigarettes, by far the largest category within tobacco, again witnessed substantial retail volume declines as smoking prevalence continued ...

    US$2,100
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