Kazakhstan

In 2019, both growth and values sales in packaged food increased in Kazakhstan – a positive result that was due to several key factors. Firstly, an increase in living standards meant that many consumers had higher purchasing power, allowing them to ...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

Analgesics remained among the most dynamic OTC categories in Kazakhstan during 2019. The main reason for this is that increasing numbers of consumers are prepared to place their trust in the advice of retail pharmacists when self-medicating. Some ...

Based on statements issued by the Ministry of Health towards the end of the review period, there is currently a high chance of Rx to OTC switches being seen in antihistamines/allergy remedies (systemic) during the forecast period. The main motivation...

As self-medication becomes increasingly popular among the population of Kazakhstan, a wider range of dermatologicals is apparent on retail shelves, including more segmented product ranges and new brands as category players seek to tap into spreading ...

As life becomes increasingly stressful and hectic for Kazakhstan’s urban dwellers, poor dietary habits, eating on-the-go and resorting to meal solutions and fast food are becoming more common. In addition, urban dwellers are now feeling higher stress...

The positive growth recorded in digestive remedies in 2019 can be attributed in no small part to the emergence of busier and more stressful lifestyles among much of Kazakhstan’s population. In particular, those living in major urban areas such as ...

Positive growth was recorded again in herbal/traditional products in 2019 as the general health and wellness trend continued to support growth. Moreover, among the most important trends influencing sales in consumer health during the year was the ...

Kazakh parents generally pay considerable attention to the health and wellness of their children and this continues to support sales growth in paediatric consumer health. Demand continues to rise for effective and safe high-quality products that have...

Sports nutrition recorded strong growth again in 2019 and this can be attributed mainly to the increasingly prevalent sports and fitness culture among younger Kazakh consumers. It is becoming increasingly important for young men in particular to have...

Strong growth is registered in sales of vitamins in Kazakhstan during 2019 and the main reason for this is the increasing desire to prevent illness among local consumers. This is tied to rising health awareness on the one hand and the increasingly ...

Weight management and wellbeing struggled to generate positive sales growth in 2019 as consumers increasingly turned to alternative ways to lose weight that form part of a healthy lifestyle. With the general trends increasingly favouring long-term ...

After years of very strong growth, sales of wound care appear to have reached some kind of natural ceiling and there appears to be much less potential for future growth than there was at the start of the review period. Although Kazakhstan’s birth ...

2019 saw consumer health in Kazakhstan again record consistently positive growth as very few product categories registered static growth or sales declines. Prominent among the numerous factors contributing to this positive sales growth across the ...

Kazakhstan’s travel market continued to recover during 2019, with inbound arrivals rising modestly and investments in infrastructure and hospitality stimulating domestic tourism. This orientated demand towards local airlines, which is the most widely...

The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

The legal consumption of cigarettes in Kazakhstan continued to decline in 2018 due to further increases in excise duty and a desire for healthy living. Higher excise taxes were followed by hikes in unit prices, which made legal cigarettes less ...

The culture of smoking cigars and cigarillos is very weak in Kazakhstan, largely due to price constraints. Cigars and cigarillos are significantly more expensive than cigarettes, meaning that many local consumers tend to prefer to buy cheap ...

Tobacco recorded marginal retail value growth in 2018, largely due to ongoing tax hikes across all categories. Cigarettes, by far the largest category within tobacco, again witnessed substantial retail volume declines as smoking prevalence continued ...