Beauty and Personal Care

Current value growth for beauty and personal care slowed during the COVID-19 pandemic as income losses and a rise in inflation led consumers to prioritise cheaper and more essential products. However, consumers’ growing attention to personal hygiene…

The challenging economic climate created by Oman’s efforts to reduce its dependence on oil was further exacerbated by the pandemic in 2020 and the government’s response to curtail its spread. As a result, many categories were negatively impacted in…

The beauty and personal care market in Guatemala was characterised by polarisation in 2020, with categories more related to beauty struggling and recording strong decline, whilst cleaning and sanitising categories were less affected and saw growth.…

In 2021, beauty and personal care has continued to be impacted by the COVID-19 pandemic in several ways. For example, purchasing patterns within personal care has shifted, with consumers seeking out products with antibacterial qualities. Meanwhile,…

Cameroon is recovering from the economic upheaval brought on by the lockdowns in 2020. Rising global energy prices in 2021 gave a boost to government coffers and helped the economy stabilise. All the same, ongoing civil conflict is restraining…

Beauty and personal care in Finland saw a solid recovery in retail volume and current value sales in 2021. A number of categories witnessed a normalisation in demand as COVID-19 restrictions were removed and Finns were able to socialise and return to…

Overall, beauty and personal care in Turkey demonstrated positive, albeit marginal volume growth in 2021. Demand for such products was influenced by several factors during the year. In the first half of the year, work-from-home arrangements remained…

In 2021, retail value sales of beauty and personal care products recovered from the steep declines registered in the previous year when restrictions on travel, the temporary closure of workplaces and educational institutions and tightly controlled…

From spring 2021, Vietnam witnessed its most serious outbreak of Coronavirus (COVID-19), with over one million infections registered between April and November 2021. This led to lockdowns in large parts of the country, especially big cities like Ho…

2021 was a year of great change for Taiwan. The pandemic finally broke through the country’s measures to contain COVID-19, with mid-May seeing the country enter Alert Level 3 that lasted for two and a half months before being lowered to Alert Level…

Having declined steeply during 2020, retail constant value sales (2021 prices) of beauty and personal care began to stabilise in 2021, with no more than a marginal decline. Maybe of the trends that were driven by the pandemic during 2020 evaporated…

In response to the COVID-19 pandemic in 2020, beauty and personal care witnessed slowed demand. The wealthy nature of many demographics in the country meant that categories such as fragrances and colour cosmetics, while recording steeper declines…

In 2021, beauty and personal care showed signs of recovery, after being negatively affected by the COVID-19 pandemic in the previous year. While hybrid working arrangements remained in place throughout the year, pandemic-related restrictions were…

This report analyses the market for beauty and personal care in Cambodia. For the purposes of the study, the market has been defined as follows:

COVID-19 remained a threat during 2021 due to the outbreak of further variations of the virus. Nonetheless, the Kingdom took active steps during the year in an effort to bring about a return to normality. This included making it mandatory from 1…

Beauty and personal care witnessed heavy losses in current value terms in 2020 due to the impact of COVID-19 on the lives and spending habits of local consumers. There was a significant improvement in sales of beauty and personal care products in…

In 2021, beauty and personal care registered higher current value and volume growth than 2020, when the sector was negatively impacted by the lockdowns. While all products registered current value and volume growth in 2021, those products that were…

Beauty and personal care faces major challenges, not least the prevalence of counterfeit brands, resulting in very low levels of consumer trust. There is no coordinated nationwide distribution and most sales are generated by small players that focus…

Beauty and personal care appeals to most consumers in Kuwait with affluent demographics spending on premium products and low-income expatriates concentrating on lower priced offerings. However, in 2021, many categories are still being impacted by the…

Beauty and personal care in Kazakhstan will see a rebound in value sales growth in 2021, recovering from the negligible value growth recorded in the first year of the pandemic. Although there were some restrictions at the start of the year, consumers…