Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
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Country Report

Country Report

Beauty and Personal Care in Canada

Jul 2020

During the first few weeks of lockdown, a number of consumers stockpiled basic personal care products, prioritising these over beauty items, with sales of bar soap increasing by 180% compared with 2019 sales in the same period. However, since ...

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Beauty and Personal Care in Egypt

Jul 2020

In light of COVID-19, consumers in Egypt have either shifted spending to focus on everyday commodities or essentials such as food, or are using homemade solutions instead of retail offerings. Low purchasing power has resulted in increased purchases ...

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Beauty and Personal Care in North Macedonia

Jul 2020

The impact of the COVID-19 pandemic on sales in beauty and personal care in 2020 is moderate overall, with some categories being hit severely and others proving to be more resilient. Lockdown measures and social distancing regulations have undermined...

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Beauty and Personal Care in Ukraine

Jul 2020

The outbreak of the COVID-19 pandemic in Ukraine is expected to have a significant impact on growth and sales for both mass and premium beauty and personal care in 2020. With social distancing, travel restrictions and non-essential store closures in ...

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Beauty and Personal Care in the Philippines

Jul 2020

The response to COVID-19 in the Philippines is set to have a polarising effect on demand for certain beauty and personal care categories in 2020, With the country in early lockdown, many consumers displayed panic buying behaviour for products that ...

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Beauty and Personal Care in Norway

Jul 2020

Overall, consumers in Norway have not followed the same stockpiling trends seen in other countries, and retailers noted they do not except to see any changes long-term. Additionally, the premiumisation trend witnessed in Norway in 2019 looks unlikely...

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Beauty and Personal Care in the United Arab Emirates

Jun 2020

The government of the United Arab Emirates reacted robustly to the arrival of COVID-19 in the country. The status of Dubai and Abu Dhabi as major international transit hubs meant that these cities were more exposed than many others to the threat of ...

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Beauty and Personal Care in Turkey

Jun 2020

With a few notable exceptions, beauty and personal care in Turkey has been largely unscathed by the onset of COVID-19. A great deal of COVID-19 impact on beauty and personal care has been temporary, resulting from social distancing and lockdowns of ...

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Beauty and Personal Care in Japan

Jun 2020

Japan began 2020 with optimism for a new start, following economic and literal headwinds in Q4 2019, with all eyes set on the country in the lead-up to the Tokyo Olympic Games. Instead, at the turn of the new year, Japan welcomed some of the first ...

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Beauty and Personal Care in India

Jun 2020

The COVID-19 pandemic in 2020 and the government’s response had a significant impact on India’s beauty and personal care market. Lockdown, social distancing and shielding measures in place to halt the spread of the virus had severe economic ...

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Beauty and Personal Care in Thailand

Jun 2020

After a strong performance over the review period, constant 2019 value growth in beauty and personal care is expected to grind to a halt in Thailand in 2020. Sales outlets such as department stores have been closed during the lockdown, which normally...

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Beauty and Personal Care in Denmark

Jun 2020

The declining demand for beauty and personal care products as a result of the COVID-19 pandemic in 2020 has already been dramatic and sales are expected to continue to fall throughout the remainder of the year. Indeed, as a result of the lockdown and...

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Beauty and Personal Care in Indonesia

Jun 2020

Overall, the COVID-19 pandemic is expected to have a slightly negative impact on sales of beauty and personal care, which is expected to see slower value growth at constant 2019 prices in 2020 in comparison to 2019 and the review period CAGR. With ...

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Beauty and Personal Care in Saudi Arabia

Jun 2020

The arrival of COVID-19 in Saudi Arabia during the first half of 2020 had a strong influence on purchasing behaviours in all retail channels, with the effects of this seen across numerous fmcg industries, not least beauty and personal care. The most ...

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Beauty and Personal Care in Ireland

Jun 2020

The outbreak of COVID-19 in Q1 of 2020 in Ireland saw consumers across the country social distancing, with many working and staying at home, impacting buying behaviours for beauty and personal care goods. These changing consumer behaviours are ...

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Beauty and Personal Care in Australia

Jun 2020

COVID-19 is having a marked impact on the Australian beauty and personal care market, both through the restrictions imposed in order to limit the spread of the disease and the economic impact of those measures. Increased consumer ...

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Beauty and Personal Care in Bosnia and Herzegovina

Jun 2020

The COVID-19 pandemic is impacting all areas of beauty and personal care in Bosnia-Herzegovina in 2020, with some areas seeing vastly reduced levels of demand from consumers due to lockdown measures and growing economic uncertainty. With a couple of ...

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Beauty and Personal Care in Italy

Jun 2020

COVID-19 is having a significant impact on beauty and personal care in 2020, with only one of the main categories, bath and shower, projected to see positive retail value growth at constant 2019 prices over the year as a whole. Italy is among the ...

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Beauty and Personal Care in the United Kingdom

Jun 2020

The COVID-19 pandemic is having a major impact on certain areas of beauty and personal care in 2020, with the effects of the country’s efforts to slow the spread of the virus, such as lockdowns, business closures and travel restrictions, negatively ...

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Beauty and Personal Care in Belgium

Jun 2020

COVID-19 is expected to have a mixed impact on sales of beauty and personal care products in Belgium in 2020. Products such as bar and liquid soap will benefit from increased personal hygiene to prevent the spread of the virus, whilst skin care and ...

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