Beauty and Personal Care

Colombia’s economy began to recover in the second half of 2021 with this being fuelled by a gradual relaxation of home seclusion measures, increased oil prices and a boost in exports. However, renewed mobility restrictions in April 2021, an increase…

Having declined at an unprecedented pace during 2020, the central theme in beauty and personal care in Spain in 2021 was one of gradual recovery. However, the impact of the pandemic on this category has been far from uniform. During 2020, colour…

With the concept of beauty becoming increasingly globalised, inclusivity and diversity have become fundamental components of highly relevant brand messages. As a result, the industry continues to broaden product portfolios to cater for an expanding…

A new COVID-19 wave at the start of the year lead to store closures and a reduction in going out to work and socialising, suppressing demand in many beauty and personal care categories. Later in 2021 the situation improved and many categories saw a…

COVID-19 has been the catalyst for a rapid change in consumer behaviour in Thailand, with the pandemic impacting the local economy, the ability for consumers to move freely and restricting entry to inbound tourism. Further waves of COVID-19 hit…

2021 was a year of great change for Taiwan. The pandemic finally broke through the country’s measures to contain COVID-19, with mid-May seeing the country enter Alert Level 3 that lasted for two and a half months before being lowered to Alert Level…

Having declined steeply during 2020, retail constant value sales (2021 prices) of beauty and personal care began to stabilise in 2021, with no more than a marginal decline. Maybe of the trends that were driven by the pandemic during 2020 evaporated…

The outbreak of COVID-19 had a significant impact on value sales of beauty and personal care in Italy in 2020, with consumers adjusting their lifestyles accordingly. Beauty and personal care returned to growth in current value terms in 2021 with…

Having declined sharply during 2020, retail constant value sales (2021 prices) of beauty and personal care in Mexico saw no more than a partial rebound during 2021. However, the impact of COVID-19 on demand varied significantly by category.…

Overall, beauty and personal care witnessed an increase in current value sales in 2021. In 2020, the impact of COVID-19 on beauty and personal care was particularly felt in areas such as sun care, fragrances and colour cosmetics, with all three…

The comparatively long lockdown Ireland experienced relative to its island neighbour, had a noticeable impact on the recovery of beauty and personal care in 2021. With continued social restrictions and remote working orders in place for much of the…

The COVID-19 crisis had a varied impact on the performance of the beauty and personal care market in Indonesia. The marked reduction in physical social interaction due to stay at home measures and the shift to working and studying from home…

In 2021, COVID-19 related restrictions remained in place for most of the year. This had a mixed impact on the performance of beauty and personal care in 2021, despite recording overall positive volume and value growth. Product areas such as skin…

The rate of growth in retail constant value sales (2021) of beauty and personal care slowed for the second year in a row during 2021. Demand for beauty and personal care products was negatively affected by lockdown measures that extended into the…

Compared to a subdued performance in 2020 due to rising price sensitivity and limited mobility as a result of the pandemic, beauty and personal care recorded dynamic growth rates in 2021, despite the fact that the country continued to suffer from the…

Beauty and personal care saw a quick rebound in its growth rate in 2021, after experiencing a slowdown in growth in 2020, caused by COVID-19. Consumers’ attention to healthy living continued to increase, driving dynamic momentum for related products,…

In 2020, players were speculating that the COVID-19 situation would calm down, anticipating a resumption in tourist flows in 2021, and therefore held back their budgets to reduce costs and survive. However, as recovery of the flow of tourists did not…

Overall, beauty and personal care saw a better year in 2021 than in 2020, albeit it did not recover to the 2019 level of sales. The only categories to see a decline in value terms in 2021 were bath and shower and depilatories. The decline for the…

Consumption patterns, channel dynamics and beauty routines all saw inevitable shifts in the first half of 2020 as a direct result of lockdown measures where selective retail, business and salon closures, and travel restrictions were implemented.…

The COVID-19 lockdown in Kazakhstan considerably affected sales of beauty and personal care products. Four months of store closures and home confinement in 2020 forced consumers to simplify their beauty and personal care routines and brought about…