Beauty and Personal Care

The outbreak of COVID-19 led to the beauty and personal care landscape recording a 3% value decline in 2020, compared to growth of 1% in 2019. This overall decline was due to increase price sensitivity, with consumers giving focus to only essential ...

2020 was a tough year for producers and retailers of beauty and personal care in Austria in 2020, with most products suffering as a result of COVID-19 and the government’s measures to contain it. With many consumers switching to working from home and...

COVID-19 had a negative effect on demand for beauty and personal care in Cameroon during 2020. The economic shock of the pandemic led many local consumers to rein in their discretionary spending, with some trading down from premium to mass offerings....

COVID-19 resulted in single-digit decline in Ireland in 2020. Discretionary categories such as colour cosmetics and fragrances saw the worst impact, with sun care and men’s grooming following closely behind. While many essential categories saw flat ...

Brazil has been severely impacted by COVID-19 – with the virus worsening the already volatile political and economic scenarios and leading to decreasing consumer confidence in spending. With such a challenging background, many fmcg (fast-moving ...

Hair care sales continued to decline in Latin America in 2020, but not at a much faster rate than a year earlier. While products like salon professional hair care and styling agents experienced a major drop in sales due to Coronavirus (COVID-19), ...

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as colour cosmetics or fragrances. While Coronavirus (COVID-19) hit styling agents ...

Western European sales of colour cosmetics, already in decline in recent years, recorded a steep fall in 2020. Coronavirus (COVID-19), and the measures taken to try and control its spread, resulted in much-reduced usage of colour cosmetics products, ...

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products ...

In 2020, overall beauty and personal care turned to decline, after seeing strong growth in all other years of the review period. Discretionary categories within beauty, such as colour cosmetics and fragrances, were hit the hardest by COVID-19 in ...

The COVID-19 pandemic had a noticeable impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country was relatively successful in halting the spread of the virus, the ...

Beauty and personal care sales declined in 2020, with major losses in Western Europe and North America. Colour cosmetics and fragrances were the main casualties, while raised hygiene standards made bath and shower the clear winner. The post-COVID-19 ...

Oral care sales in Western Europe stagnated over 2015-2020, yet are expected to see further growth from 2020 onwards. Toothpaste and toothbrushes constitute the bulk of oral care sales across the region, with sustainable products and products with ...

The COVID-19 lockdown in Kazakhstan considerably affected sales of beauty and personal care products. Four months of store closures and home confinement in 2020 forced consumers to simplify their beauty and personal care routines and brought about ...

Consumption patterns, channel dynamics and beauty routines all saw inevitable shifts in the first half of 2020 as a direct result of lockdown measures where selective retail, business and salon closures, and travel restrictions were implemented. ...

Western Europe’s skin care sales went into decline in 2020, with the region hit by Coronavirus (COVID-19) and the measures implemented to contain its spread. However, hand care recorded strong growth in 2020, as consumers looked to moisturise hands ...

Skin care sales slipped into decline in real value terms in 2020, as Coronavirus (COVID-19) negatively impacted the performances in most countries in the Middle East and Africa region. Even in Saudi Arabia, where value sales rose, this was mainly ...

Sales of beauty and personal care in Lithuanian in 2020 were most negatively impacted by the two national lockdowns and self-isolation recommendations. People were cautious of travelling and attending public events and working from home became a new ...

The COVID-19 pandemic will have a large impact on current value sales of beauty and personal care in 2020 overall, not only due to the impact of the country’s lockdown but also due to rising economic uncertainty. While the country has proved ...

The impact of the COVID-19 pandemic on sales in beauty and personal care in 2020 is moderate overall, with some categories being hit severely and others proving to be more resilient. Lockdown measures and social distancing regulations have undermined...