Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
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Strategy Briefing

Strategy Briefing

Value Creation Through Back to Basics in Health and Beauty

Jul 2021

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed ...

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Strategy Briefing

Strategy Briefing

Democratising Personalisation in Health and Beauty

Jul 2021

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation ...

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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Jul 2021

Consumption patterns, channel dynamics and beauty routines suffered disruptive shifts due to lockdown measures, selective retail, business closures, and travel restrictions. As seen in previous crises, staple toiletries showed more resilience than ...

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Country Report

Country Report

Beauty and Personal Care in Switzerland

Jun 2021

The outbreak of COVID-19 led to the beauty and personal care landscape recording a 3% value decline in 2020, compared to growth of 1% in 2019. This overall decline was due to increase price sensitivity, with consumers giving focus to only essential ...

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Country Report

Country Report

Beauty and Personal Care in Austria

Jun 2021

2020 was a tough year for producers and retailers of beauty and personal care in Austria in 2020, with most products suffering as a result of COVID-19 and the government’s measures to contain it. With many consumers switching to working from home and...

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Country Report

Country Report

Beauty and Personal Care in Cameroon

Jun 2021

COVID-19 had a negative effect on demand for beauty and personal care in Cameroon during 2020. The economic shock of the pandemic led many local consumers to rein in their discretionary spending, with some trading down from premium to mass offerings....

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Country Report

Country Report

Beauty and Personal Care in Ireland

Jun 2021

COVID-19 resulted in single-digit decline in Ireland in 2020. Discretionary categories such as colour cosmetics and fragrances saw the worst impact, with sun care and men’s grooming following closely behind. While many essential categories saw flat ...

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Country Report

Country Report

Beauty and Personal Care in Brazil

Jun 2021

Brazil has been severely impacted by COVID-19 – with the virus worsening the already volatile political and economic scenarios and leading to decreasing consumer confidence in spending. With such a challenging background, many fmcg (fast-moving ...

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Strategy Briefing

Strategy Briefing

Hair Care in Latin America

Jun 2021

Hair care sales continued to decline in Latin America in 2020, but not at a much faster rate than a year earlier. While products like salon professional hair care and styling agents experienced a major drop in sales due to Coronavirus (COVID-19), ...

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Strategy Briefing

Strategy Briefing

Hair Care in Asia Pacific

Jun 2021

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as colour cosmetics or fragrances. While Coronavirus (COVID-19) hit styling agents ...

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Strategy Briefing

Strategy Briefing

Colour Cosmetics in Western Europe

Jun 2021

Western European sales of colour cosmetics, already in decline in recent years, recorded a steep fall in 2020. Coronavirus (COVID-19), and the measures taken to try and control its spread, resulted in much-reduced usage of colour cosmetics products, ...

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Strategy Briefing

Strategy Briefing

Colour Cosmetics in Eastern Europe

Jun 2021

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products ...

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Country Report

Country Report

Beauty and Personal Care in South Africa

Jun 2021

In 2020, overall beauty and personal care turned to decline, after seeing strong growth in all other years of the review period. Discretionary categories within beauty, such as colour cosmetics and fragrances, were hit the hardest by COVID-19 in ...

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Country Report

Country Report

Beauty and Personal Care in Kenya

Jun 2021

The COVID-19 pandemic had a noticeable impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country was relatively successful in halting the spread of the virus, the ...

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Strategy Briefing

Strategy Briefing

World Market for Beauty and Personal Care

Jun 2021

Beauty and personal care sales declined in 2020, with major losses in Western Europe and North America. Colour cosmetics and fragrances were the main casualties, while raised hygiene standards made bath and shower the clear winner. The post-COVID-19 ...

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Strategy Briefing

Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic ...

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Strategy Briefing

Strategy Briefing

Oral Care in Western Europe

May 2021

Oral care sales in Western Europe stagnated over 2015-2020, yet are expected to see further growth from 2020 onwards. Toothpaste and toothbrushes constitute the bulk of oral care sales across the region, with sustainable products and products with ...

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Country Report

Country Report

Beauty and Personal Care in Kazakhstan

May 2021

The COVID-19 lockdown in Kazakhstan considerably affected sales of beauty and personal care products. Four months of store closures and home confinement in 2020 forced consumers to simplify their beauty and personal care routines and brought about ...

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Country Report

Country Report

Beauty and Personal Care in Uzbekistan

May 2021

Consumption patterns, channel dynamics and beauty routines all saw inevitable shifts in the first half of 2020 as a direct result of lockdown measures where selective retail, business and salon closures, and travel restrictions were implemented. ...

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Strategy Briefing

Strategy Briefing

Skin Care in Western Europe

May 2021

Western Europe’s skin care sales went into decline in 2020, with the region hit by Coronavirus (COVID-19) and the measures implemented to contain its spread. However, hand care recorded strong growth in 2020, as consumers looked to moisturise hands ...

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