Mass Beauty and Personal Care

Market research on mass beauty and personal care products. Standardised and cross-comparable statistics including total market sizes, market shares and industry trends.

Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Jul 2021

Consumption patterns, channel dynamics and beauty routines suffered disruptive shifts due to lockdown measures, selective retail, business closures, and travel restrictions. As seen in previous crises, staple toiletries showed more resilience than ...

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Mass Beauty and Personal Care in Switzerland

Jun 2021

Due to the outbreak of COVID-19 in 2020, many consumers became increasingly price sensitive, with working from home, unemployment and reduced working, impacting consumers budgets. However, despite consumers’ growing concerns about economic ...

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Mass Beauty and Personal Care in Austria

Jun 2021

The outbreak of COVID-19 in Austria not only created widespread health concerns but it also led to economic uncertainty and job and wage insecurity. As such, many consumers either chose or were forced to economise, cutting back on non-essentials and ...

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Mass Beauty and Personal Care in Cameroon

Jun 2021

The rate of growth in retail current value sales of mass beauty and personal care slowed significantly during 2020, as COVID-19 forced many local consumers to rein in their discretionary spending. Moreover, the fact that they were spending more time ...

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Mass Beauty and Personal Care in Brazil

Jun 2021

A major highlight in overall beauty and personal care, fragrances also has a determinate role in the mass segment. The category’s retail value sales in 2020 accounted for more than a quarter of total sales in mass beauty and personal care, with a ...

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Mass Beauty and Personal Care in Ireland

Jun 2021

Mass beauty and personal care posted a decline in 2020, however this was marginal in comparison to the overall beauty market in Ireland and particularly to the premium segment. Indeed, mass beauty benefited from the fact that typical mass channels ...

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Mass Beauty and Personal Care in South Africa

Jun 2021

Performances varied across categories within mass beauty and personal care in 2020, with non-essential categories such as mass colour cosmetics and mass fragrances being the hardest hit and witnessing double-digit value decline. Some other ...

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Mass Beauty and Personal Care in Kenya

Jun 2021

Following the outbreak of COVID-19, Kenyan consumers have faced considerable economic uncertainty. With reduced spending power, consumers have been forced to adapt their purchasing habits, which included foregoing some personal care items which are ...

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Mass Beauty and Personal Care in Kazakhstan

May 2021

Sales of mass beauty and personal care stagnated in 2020 due to the impact of COVID-19. Throughout 2020, sales were significantly affected by the pandemic. In early 2020, as the anticipated lockdown loomed, there was a brief spike in demand for some ...

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Mass Beauty and Personal Care in Uzbekistan

May 2021

Mass beauty and personal care will dominant overall beauty and personal care value sales in Uzbekistan in 2020 as it did throughout the review period. Prior to the COVID-19 pandemic, demand was bolstered by population growth, rising ...

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Mass Beauty and Personal Care in Lithuania

May 2021

Mass beauty and personal care was more strongly affected by the pandemic than premium beauty and personal care, because the category’s dominant consumer base was harder hit by the economic crisis COVID-19 caused. Whilst the economic impact in ...

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Mass Beauty and Personal Care in North Macedonia

May 2021

In response to the COVID-19 pandemic, mass beauty and personal care will see a fairly strong decline in 2020 overall, being driven primarily by the fall of sales in non-essential product areas. Products that support health and hygiene, rather than ...

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Mass Beauty and Personal Care in Bolivia

May 2021

Mass beauty and personal care will be negatively impacted as a result of the COVID-19 pandemic in 2020 overall as current value sales decline dramatically. The main cause of this was due to lockdown between March and May which has resulted in many ...

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Mass Beauty and Personal Care in Pakistan

May 2021

Mass products dominate beauty and personal care in Pakistan, with premium brands only having a limited presence in a handful of categories. Accordingly, the mass segment continued to dictate the performance of the entire market in 2020. Demand in ...

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Mass Beauty and Personal Care in Nigeria

May 2021

With consumers’ disposable incomes significantly impacted by the weak economy in 2020 as a result of the pandemic and subsequent lockdown, in addition to restrictions on movement and social gatherings, many Nigerians prioritised their expenditure on ...

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Mass Beauty and Personal Care in Belgium

May 2021

Mass beauty and personal care fared better than premium variants during 2020, due to consumers being more price-sensitive due to the financial impacts of COVID-19. Other than performance in 2008-2009, this was the first year mass beauty and personal ...

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Mass Beauty and Personal Care in Slovenia

May 2021

The best-performing categories in mass beauty and personal care in 2020 were bath and shower and mass facial cleansing wipes which saw marginal growth despite COVID-19. The demand for hygiene personal cleanliness products benefited these categories ...

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Mass Beauty and Personal Care in the United Arab Emirates

May 2021

United Arab Emirates residents quickly acclimatised to the new normal brought about by the pandemic, and malls continued to be busy sources of entertainment when lockdowns lifted, albeit with a clear trend towards reduced spending and trading down. ...

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Mass Beauty and Personal Care in Uruguay

May 2021

In spite of a weakening economy, mass beauty and personal care fared relatively well in 2020 due to a government initiative that formed an agreement with manufacturers and retailers to limit retail price increases for three months on essential beauty...

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Mass Beauty and Personal Care in Georgia

May 2021

Overall mass beauty and personal care as well as several subcategories recorded declining demand in 2020 in response to COVID-19 in Georgia. Home seclusion limited demand for non-essential products such as mass colour cosmetics, mass fragrances and ...

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