Mass Beauty and Personal Care

Uzbekistan is not a wealthy country and the ongoing economic instability, on a global level, is leading consumers in the county to become increasingly price-sensitive. In turn, this is benefiting sales in mass beauty and personal care over premium…

Mass beauty and personal care in Denmark continued to see positive value growth in 2022 as the post COVID-19 recovery continued albeit at a much lower pace of growth. Current value sales was partly driven by higher inflation rates, which worked in…

During the pandemic, the revenue of mass beauty and personal care brands was driven primarily by stockpiling by consumers. As people were uncertain about the future and the availability of products, they began to stock up on essential items,…

Direct selling is an important channel for mass beauty and personal care, thus challenges faced by this channel are affecting overall volume sales. According to industry experts, direct sellers are seeing volume decreases in sales created by…

Performance was muted for mass beauty and personal care in 2022. The energy crisis stemming from the war in nearby Ukraine led to soaring double-digit inflation. With this backdrop, current value sales of mass beauty and personal care increased…

Mass beauty and personal care in Spain stagnated in current value terms in 2022. While the rate of growth accelerated year-on-year, this was due mainly to inflationary pressures, rather than any real upturn in demand. With consumers becoming more…

Mass beauty and personal care enjoyed mid-single digit growth in 2022, a stronger performance than in the previous year. Sales had already returned to pre-pandemic levels in 2021, faster than premium products (which only reached 2019 levels in 2022)…

In 2022, sustainability has emerged as a significant trend in Hungarian mass beauty and personal care. Leading player L'Oréal has made a bold commitment to ensuring that by 2030 95% of its ingredients will be derived from renewable plant sources,…

Overall mass beauty and personal care had a positive performance in 2022, driven by the increased demand for cheaper products in some categories due to high inflation in Bulgaria. This development has particularly positively impacted the performance…

In 2022, mass beauty and personal care products experienced strong value sales growth, but it was largely driven by rising prices. Despite this growth, several categories experienced stagnant or declining volume sales growth due to pressure on…

Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…

Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen…

The mass beauty and personal care products segment recorded moderate value growth in 2022 as consumers started using products more frequently again due to the revival of activity levels - spending more time socialising, being physically active,…

Mass beauty and personal care saw accelerated growth in constant value terms in 2022, with retail sales exceeding pre-pandemic levels. Growth was driven by a proliferation of successful new product launches, the rising popularity of dermocosmetics…

Mass beauty and personal care recorded a positive value sales performance in current terms in 2022, although value growth remained negative in constant price terms, an indication of the impact of high inflation and flagging consumer demand on sales…

Following the outbreak of COVID-19, with enforced home seclusion, lockdowns and store closures, the move towards pre-pandemic lifestyles has encouraged the consumption of beauty and personal care products in 2022. For example, socialising, occasions…

Mass beauty and personal care in Vietnam recorded solid current value growth in 2022, seeing complete recovery from the slight sales decline seen the previous year due to the pandemic. Growth was seen across all categories, although those hit the…

Mass beauty and personal care saw dynamic current value growth in 2022, returning to the pre-pandemic level of sales as COVID-19 ceased to have an impact. Many mass beauty and personal care products are claiming multiple benefits, backed up by…

While overall demand for beauty and personal care in Ireland remained stable in 2022, the premium landscape outperformed mass products, driving higher current retail value growth. However, positive growth was seen from mass colour cosmetics, while…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…