Mass Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Mass Beauty and Personal Care in Uzbekistan

Jun 2022

Mass beauty and personal care dominated overall current value sales in Uzbekistan in 2021 as it did throughout the review period. The vast majority of consumers in Uzbekistan are on low incomes drawing them towards mass beauty and personal care…

USD 1,195
Country Report

Mass Beauty and Personal Care in Denmark

May 2022

Overall mass beauty and personal care saw a decline in current value sales in 2021, reflecting a weaker performance compared to 2020. COVID-19 disrupted demand and retail sales patterns causing upswings in some categories and declines in other. The…

USD 1,195
Country Report

Mass Beauty and Personal Care in Tunisia

Jun 2022

Tunisian companies are increasingly interested in mass beauty and personal care as it represents a large market, and the low purchasing power in the country drives consumer demand for mass products. Sales of mass beauty and personal care products…

USD 1,195
Country Report

Mass Beauty and Personal Care in Estonia

Jun 2022

Mass beauty and personal care continued to account for more values sales than premium in 2021, with sales being more than double that of premium. In 2020, mass beauty and personal care was hit by the pandemic, with value growth being low, mainly due…

USD 1,195
Country Report

Mass Beauty and Personal Care in Egypt

Jun 2022

Mass beauty and personal care witnessed a modest increase in current value sales during 2021 as the category recovered from demand fluctuations in 2020. A high proportion of consumers on low-incomes seek out mass products, since almost one-third of…

USD 1,195
Country Report

Mass Beauty and Personal Care in Greece

May 2022

In general, mass beauty and personal care brands saw smaller fluctuations in sales in Greece during the pandemic in 2020 and 2021, and a key reason is the effect of the restrictive measures on the various distribution channels. More specifically,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Ecuador

May 2022

Most mass products are made through direct sellers, which continue to be impacted by less physical contact due to COVID-19; however, there has been a moderate recovery. In 2020, direct sellers decreased in sales versus 2019 and many independent…

USD 1,195
Country Report

Mass Beauty and Personal Care in Norway

May 2022

Following a surge in demand for most categories in 2020 mass beauty and personal care witnessed a slowdown in 2021, although it still posted solid current value growth. Retail value sales remained well over pre-pandemic levels as demand for mass…

USD 1,195
Country Report

Mass Beauty and Personal Care in Algeria

May 2022

Mass beauty and personal care continued to dominate overall beauty and personal care value sales in Algeria in 2021 as it did throughout the review period, accounting for more than four times the value sales than for premium products. In 2020, mass…

USD 1,195
Country Report

Mass Beauty and Personal Care in Colombia

May 2022

Mass beauty and personal care benefited from price-conscious consumers trading down from the premium segment due to the economic impact of the pandemic and lower disposable income. Demand remained especially resilient in categories comprised of…

USD 1,195
Country Report

Mass Beauty and Personal Care in China

May 2022

In 2021, the competition in the beauty and personal care industry became fiercer. Premium brands actively adopted aggressive promotion and discount strategies to attract consumers, especially during major online shopping festivals such as double 11…

USD 1,195
Country Report

Mass Beauty and Personal Care in France

May 2022

Retail constant value sales (2021 prices) of mass beauty and personal care had been in decline before the onset of the pandemic, but they stabilised during 2020, as the economic shock of COVID-19 led more local consumers to trade down from premium…

USD 1,195
Country Report

Mass Beauty and Personal Care in Chile

May 2022

Mass beauty and personal care had an outstanding 2021, recording double-digit current value growth. This performance was closely linked to the improving demand for categories such as colour cosmetic, fragrances, skin care and adult sun care in…

USD 1,195
Country Report

Mass Beauty and Personal Care in Latvia

Jun 2022

At the end of the review period, sales across beauty and personal care continued to be dominated by mass brands. The general rule across the industry is that the more essential the products within the category, the more likely it is that sales will…

USD 1,195
Country Report

Mass Beauty and Personal Care in Guatemala

Jun 2022

Mass beauty and care in Guatemala saw recovery and growth in 2021 with the reopening of the country following COVID-19 and return to work and social activities. Bar soap and sanitising/cleansing products continued to see strong demand as consumers’…

USD 1,195
Country Report

Mass Beauty and Personal Care in Hungary

Jun 2022

Mass beauty and personal care in Hungary has witnessed increased polarisation since the beginning of the pandemic. On the one hand, as the negative economic impact of COVID-19 has weakened confidence and spending power, some lower-income and…

USD 1,195
Country Report

Mass Beauty and Personal Care in Bulgaria

Jun 2022

In 2021, mass beauty and personal care returned to positive growth as consumer demand for mass beauty and personal care products, particularly mass colour cosmetics and fragrances, stabilised and grew significantly. This came after a year during…

USD 1,195
Country Report

Mass Beauty and Personal Care in Belgium

May 2022

In 2021, retail value sales of mass beauty and personal care products in Belgium remained static. This followed a year of declining retail value sales due to the effects of COVID-19 and the ensuing lockdowns. In 2021, COVID-19 related restrictions…

USD 1,195
Country Report

Mass Beauty and Personal Care in Indonesia

May 2022

During the COVID-19 crisis, mass market brands like Procter & Gamble and Unilever relied heavily on pureplay e-commerce players, such as Tokopedia, Shopee, and Blibli, for online sales. This was partly because the sales channels were already set up…

USD 1,195
Country Report

Mass Beauty and Personal Care in Taiwan

May 2022

The overall status of the pandemic in Taiwan was relatively stable in the first half of 2021, offering greater flexibility to citizens in terms of mobility. However, after the implementation of Alert Level 3 on 15 May, consumers’ mass beauty and…

USD 1,195
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Colgate-Palmolive Co in Beauty and Personal Care

Colgate-Palmolive remains a strong leader in oral care, which continues to record positive annual growth rates globally, particularly in less mature markets.…

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L’Oréal Groupe in Beauty and Personal Care

As the global leader in beauty and personal care, L’Oréal grew in 2021 owing to its diversified portfolio of brands and high growth within its skin care…

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The Gen Z Beauty Consumer

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z beauty…

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