Mass Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Mass Beauty and Personal Care in Germany

Oct 2021

During 2020, the financial concerns of many German consumers generally benefited demand for mass products including within beauty and personal care, where consumers prioritised essentials and focused on personal care categories such as bath and…

USD 990
Country Report

Mass Beauty and Personal Care in Switzerland

Jun 2021

Due to the outbreak of COVID-19 in 2020, many consumers became increasingly price sensitive, with working from home, unemployment and reduced working, impacting consumers budgets. However, despite consumers’ growing concerns about economic…

USD 990
Country Report

Mass Beauty and Personal Care in Austria

Jun 2021

The outbreak of COVID-19 in Austria not only created widespread health concerns but it also led to economic uncertainty and job and wage insecurity. As such, many consumers either chose or were forced to economise, cutting back on non-essentials and…

USD 990
Country Report

Mass Beauty and Personal Care in Cameroon

Jun 2021

The rate of growth in retail current value sales of mass beauty and personal care slowed significantly during 2020, as COVID-19 forced many local consumers to rein in their discretionary spending. Moreover, the fact that they were spending more time…

USD 990
Country Report

Mass Beauty and Personal Care in Ireland

Jun 2021

Mass beauty and personal care posted a decline in 2020, however this was marginal in comparison to the overall beauty market in Ireland and particularly to the premium segment. Indeed, mass beauty benefited from the fact that typical mass channels…

USD 990
Country Report

Mass Beauty and Personal Care in Brazil

Jun 2021

A major highlight in overall beauty and personal care, fragrances also has a determinate role in the mass segment. The category’s retail value sales in 2020 accounted for more than a quarter of total sales in mass beauty and personal care, with a…

USD 990
Country Report

Mass Beauty and Personal Care in South Africa

Jun 2021

Performances varied across categories within mass beauty and personal care in 2020, with non-essential categories such as mass colour cosmetics and mass fragrances being the hardest hit and witnessing double-digit value decline. Some other…

USD 990
Country Report

Mass Beauty and Personal Care in Kenya

Jun 2021

Following the outbreak of COVID-19, Kenyan consumers have faced considerable economic uncertainty. With reduced spending power, consumers have been forced to adapt their purchasing habits, which included foregoing some personal care items which are…

USD 990
Country Report

Mass Beauty and Personal Care in Uzbekistan

May 2021

Mass beauty and personal care will dominant overall beauty and personal care value sales in Uzbekistan in 2020 as it did throughout the review period. Prior to the COVID-19 pandemic, demand was bolstered by population growth, rising…

USD 990
Country Report

Mass Beauty and Personal Care in Kazakhstan

May 2021

Sales of mass beauty and personal care stagnated in 2020 due to the impact of COVID-19. Throughout 2020, sales were significantly affected by the pandemic. In early 2020, as the anticipated lockdown loomed, there was a brief spike in demand for some…

USD 990
Country Report

Mass Beauty and Personal Care in Lithuania

May 2021

Mass beauty and personal care was more strongly affected by the pandemic than premium beauty and personal care, because the category’s dominant consumer base was harder hit by the economic crisis COVID-19 caused. Whilst the economic impact in…

USD 990
Country Report

Mass Beauty and Personal Care in North Macedonia

May 2021

In response to the COVID-19 pandemic, mass beauty and personal care will see a fairly strong decline in 2020 overall, being driven primarily by the fall of sales in non-essential product areas. Products that support health and hygiene, rather than…

USD 990
Country Report

Mass Beauty and Personal Care in Bolivia

May 2021

Mass beauty and personal care will be negatively impacted as a result of the COVID-19 pandemic in 2020 overall as current value sales decline dramatically. The main cause of this was due to lockdown between March and May which has resulted in many…

USD 990
Country Report

Mass Beauty and Personal Care in Pakistan

May 2021

Mass products dominate beauty and personal care in Pakistan, with premium brands only having a limited presence in a handful of categories. Accordingly, the mass segment continued to dictate the performance of the entire market in 2020. Demand in…

USD 990
Country Report

Mass Beauty and Personal Care in Nigeria

May 2021

With consumers’ disposable incomes significantly impacted by the weak economy in 2020 as a result of the pandemic and subsequent lockdown, in addition to restrictions on movement and social gatherings, many Nigerians prioritised their expenditure on…

USD 990
Country Report

Mass Beauty and Personal Care in Slovenia

May 2021

The best-performing categories in mass beauty and personal care in 2020 were bath and shower and mass facial cleansing wipes which saw marginal growth despite COVID-19. The demand for hygiene personal cleanliness products benefited these categories…

USD 990
Country Report

Mass Beauty and Personal Care in Belgium

May 2021

Mass beauty and personal care fared better than premium variants during 2020, due to consumers being more price-sensitive due to the financial impacts of COVID-19. Other than performance in 2008-2009, this was the first year mass beauty and personal…

USD 990
Country Report

Mass Beauty and Personal Care in Uruguay

May 2021

In spite of a weakening economy, mass beauty and personal care fared relatively well in 2020 due to a government initiative that formed an agreement with manufacturers and retailers to limit retail price increases for three months on essential beauty…

USD 990
Country Report

Mass Beauty and Personal Care in the United Arab Emirates

May 2021

United Arab Emirates residents quickly acclimatised to the new normal brought about by the pandemic, and malls continued to be busy sources of entertainment when lockdowns lifted, albeit with a clear trend towards reduced spending and trading down.…

USD 990
Country Report

Mass Beauty and Personal Care in Georgia

May 2021

Overall mass beauty and personal care as well as several subcategories recorded declining demand in 2020 in response to COVID-19 in Georgia. Home seclusion limited demand for non-essential products such as mass colour cosmetics, mass fragrances and…

USD 990
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Personalisation in Beauty: The Next Frontier

Beauty personalisation is gaining ground, supported by the rise of digitalisation and technological advances, and consumers are willing to pay more for the…

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Beauty and Personal Care Quarterly Statement Q3 2021

This briefing provides updates on Euromonitor’s August 2021 forecast restatement for the Beauty and Personal Care industry. A more positive economic outlook…

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Key Beauty Prospects in Asia Pacific

Asia Pacific was the largest engine of growth for the beauty and personal care industry in 2020 when compared to other regions. It was also the first region to…

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