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Mass Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Mass Beauty and Personal Care in Croatia

Jun 2022

Following a contraction in 2020, mass beauty and personal care saw total current value sales return to growth in 2021. Demand in most categories rebounded as Croatians began to go back to the office and spend more of their free time outside the home…

USD 1,195
Country Report

Mass Beauty and Personal Care in Finland

Jun 2022

Mass beauty and personal care in Finland witnessed a solid recovery in 2021 after the COVID-19 pandemic dampened overall sales in 2020. A return to normal living patterns and socialising led to a quick rebound in current value sales in 2021. A number…

USD 1,195
Country Report

Mass Beauty and Personal Care in India

Jun 2022

Mass beauty and personal care has comparatively thin margins, and the competition is quite strong due to the high potential volumes. The pandemic had an impact on supply chains, as governments globally restricted mobility at a domestic or…

USD 1,195
Country Report

Mass Beauty and Personal Care in Malaysia

May 2022

Mass beauty and personal care recorded higher growth rates in both volume and current value terms across a number of categories in 2021. While growth in volume terms was supported by consumers spending more time outdoors compared to the previous…

USD 1,195
Country Report

Mass Beauty and Personal Care in Morocco

May 2022

The rate of growth in retail constant value sales (2021 prices) of mass beauty and personal care doubled during 2021, as the economic situation stabilised and local consumers spent less time at home. After a particularly difficult 2020, mass colour…

USD 1,195
Country Report

Mass Beauty and Personal Care in Latvia

Jun 2022

At the end of the review period, sales across beauty and personal care continued to be dominated by mass brands. The general rule across the industry is that the more essential the products within the category, the more likely it is that sales will…

USD 1,195
Country Report

Mass Beauty and Personal Care in Guatemala

Jun 2022

Mass beauty and care in Guatemala saw recovery and growth in 2021 with the reopening of the country following COVID-19 and return to work and social activities. Bar soap and sanitising/cleansing products continued to see strong demand as consumers’…

USD 1,195
Country Report

Mass Beauty and Personal Care in Hungary

Jun 2022

Mass beauty and personal care in Hungary has witnessed increased polarisation since the beginning of the pandemic. On the one hand, as the negative economic impact of COVID-19 has weakened confidence and spending power, some lower-income and…

USD 1,195
Country Report

Mass Beauty and Personal Care in Bulgaria

Jun 2022

In 2021, mass beauty and personal care returned to positive growth as consumer demand for mass beauty and personal care products, particularly mass colour cosmetics and fragrances, stabilised and grew significantly. This came after a year during…

USD 1,195
Country Report

Mass Beauty and Personal Care in Belgium

May 2022

In 2021, retail value sales of mass beauty and personal care products in Belgium remained static. This followed a year of declining retail value sales due to the effects of COVID-19 and the ensuing lockdowns. In 2021, COVID-19 related restrictions…

USD 1,195
Country Report

Mass Beauty and Personal Care in Indonesia

May 2022

During the COVID-19 crisis, mass market brands like Procter & Gamble and Unilever relied heavily on pureplay e-commerce players, such as Tokopedia, Shopee, and Blibli, for online sales. This was partly because the sales channels were already set up…

USD 1,195
Country Report

Mass Beauty and Personal Care in Taiwan

May 2022

The overall status of the pandemic in Taiwan was relatively stable in the first half of 2021, offering greater flexibility to citizens in terms of mobility. However, after the implementation of Alert Level 3 on 15 May, consumers’ mass beauty and…

USD 1,195
Country Report

Mass Beauty and Personal Care in Spain

May 2022

Retail constant value sales (2021 prices) of mass beauty and personal care began to recover during 2021 but remained well below their pre-pandemic level. During 2021, mass fragrances, mass adult sun care and mass colour cosmetics were the top…

USD 1,195
Country Report

Mass Beauty and Personal Care in Italy

May 2022

In general, mass beauty and personal care was more resilient in 2020 compared to premium beauty and personal care, recording just a single-digit decline in value terms. This was thanks in part to the strong demand for hygiene products, which mainly…

USD 1,195
Country Report

Mass Beauty and Personal Care in Switzerland

Aug 2022

Overall, mass beauty and personal care was less impacted by the pandemic and its negative effects in 2020 compared to premium products, recording a much lower value sales decline. While value growth of premium beauty and personal care was higher than…

USD 1,195
Country Report

Mass Beauty and Personal Care in Romania

Jun 2022

In 2021, mass beauty and personal care registered positive current value growth, driven by increased demand for mass skin care, colour cosmetics and sun care products. In the previous year, demand for products such as colour cosmetics and sun care…

USD 1,195
Country Report

Mass Beauty and Personal Care in Azerbaijan

Jun 2022

Sales in mass beauty and personal care bounced back in 2021, after the declines seen during the time of the pandemic restrictions and associated impacts. Whilst this demonstrates a rather impressive standalone growth, it is comparative to the…

USD 1,195
Country Report

Mass Beauty and Personal Care in Georgia

Jun 2022

Overall, mass beauty and personal care saw a return to positive growth in current value terms in 2021. This was largely driven by the devaluation of the local currency which caused unit prices to rise for imported products, and since most mass beauty…

USD 1,195
Country Report

Mass Beauty and Personal Care in Sweden

Jun 2022

Mass beauty and personal care recovered from the overall small dip in retail current value sales in 2020 to see positive, if quite moderate, growth over 2021. However, this performance was aided by a higher rate of inflation in 2021. Moreover, in…

USD 1,195
Country Report

Mass Beauty and Personal Care in Kenya

May 2022

With pandemic restrictions easing in 2021 and Kenya’s economy opening up, consumer confidence began to improve resulting in stronger growth for the year in current value terms. Demand for mass beauty and personal care products remained strong due to…

USD 1,195
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Consumer Health in India

During the initial months of 2022, India experienced a third wave of COVID-19, which nonetheless, was less severe than other previous waves in the country.…

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Beiersdorf AG in Beauty and Personal Care

Beiersdorf AG is a German multinational manufacturer with a well-established global presence across various beauty and personal care segments. Western Europe…

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Vitamins and Dietary Supplements in Latin America

Sales in Latin America went into decline in real value terms in 2022, although this was understandable, given the strong growth seen during the pandemic,…

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