Mass Beauty and Personal Care

Tunisian companies are increasingly interested in mass beauty and personal care as it represents a large market, and the low purchasing power in the country drives consumer demand for mass products. Sales of mass beauty and personal care products…

Mass beauty and personal care continued to account for more values sales than premium in 2021, with sales being more than double that of premium. In 2020, mass beauty and personal care was hit by the pandemic, with value growth being low, mainly due…

Mass beauty and personal care witnessed a modest increase in current value sales during 2021 as the category recovered from demand fluctuations in 2020. A high proportion of consumers on low-incomes seek out mass products, since almost one-third of…

In general, mass beauty and personal care brands saw smaller fluctuations in sales in Greece during the pandemic in 2020 and 2021, and a key reason is the effect of the restrictive measures on the various distribution channels. More specifically,…

Most mass products are made through direct sellers, which continue to be impacted by less physical contact due to COVID-19; however, there has been a moderate recovery. In 2020, direct sellers decreased in sales versus 2019 and many independent…

Following a surge in demand for most categories in 2020 mass beauty and personal care witnessed a slowdown in 2021, although it still posted solid current value growth. Retail value sales remained well over pre-pandemic levels as demand for mass…

Mass beauty and personal care continued to dominate overall beauty and personal care value sales in Algeria in 2021 as it did throughout the review period, accounting for more than four times the value sales than for premium products. In 2020, mass…

Mass beauty and personal care benefited from price-conscious consumers trading down from the premium segment due to the economic impact of the pandemic and lower disposable income. Demand remained especially resilient in categories comprised of…

In 2021, the competition in the beauty and personal care industry became fiercer. Premium brands actively adopted aggressive promotion and discount strategies to attract consumers, especially during major online shopping festivals such as double 11…

Retail constant value sales (2021 prices) of mass beauty and personal care had been in decline before the onset of the pandemic, but they stabilised during 2020, as the economic shock of COVID-19 led more local consumers to trade down from premium…

Mass beauty and personal care had an outstanding 2021, recording double-digit current value growth. This performance was closely linked to the improving demand for categories such as colour cosmetic, fragrances, skin care and adult sun care in…

Mass beauty and personal care dominated overall current value sales in Uzbekistan in 2021 as it did throughout the review period. The vast majority of consumers in Uzbekistan are on low incomes drawing them towards mass beauty and personal care…

Overall mass beauty and personal care saw a decline in current value sales in 2021, reflecting a weaker performance compared to 2020. COVID-19 disrupted demand and retail sales patterns causing upswings in some categories and declines in other. The…

Following a contraction in 2020, mass beauty and personal care saw total current value sales return to growth in 2021. Demand in most categories rebounded as Croatians began to go back to the office and spend more of their free time outside the home…

Mass beauty and personal care in Finland witnessed a solid recovery in 2021 after the COVID-19 pandemic dampened overall sales in 2020. A return to normal living patterns and socialising led to a quick rebound in current value sales in 2021. A number…

Mass beauty and personal care has comparatively thin margins, and the competition is quite strong due to the high potential volumes. The pandemic had an impact on supply chains, as governments globally restricted mobility at a domestic or…

Mass beauty and personal care recorded higher growth rates in both volume and current value terms across a number of categories in 2021. While growth in volume terms was supported by consumers spending more time outdoors compared to the previous…

The rate of growth in retail constant value sales (2021 prices) of mass beauty and personal care doubled during 2021, as the economic situation stabilised and local consumers spent less time at home. After a particularly difficult 2020, mass colour…

The ongoing impact of the pandemic in Brazil exacerbated the already vulnerable scenario caused by the economic crisis of 2015-2016 that challenged the country. Weak macroeconomic indicators led to high unemployment rates and loss of purchasing power…

The overall performance of mass beauty and personal care in Israel was not strongly affected by the global Coronavirus (COVID-19) pandemic. Retail current value sales continued to grow in 2020 and 2021, supported by consumer price-sensitivity in the…