Mass Beauty and Personal Care

Market research on mass beauty and personal care products. Standardised and cross-comparable statistics including total market sizes, market shares and industry trends.

Country Report

Country Report

Mass Beauty and Personal Care in Romania

Jul 2020

The natural trend continued to gain popularity in Romania in 2019, characterising the performances of key categories within mass beauty and personal care. Bath and shower benefited from product developments that were suitable for sensitive skin with ...

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Mass Beauty and Personal Care in Tunisia

Jul 2020

Beauty and personal care in Tunisia continued to be dominated by mass products in 2019, given that most consumers are price-sensitive, due to their low incomes. Leading players within beauty and personal care, such as LIPP Distribution (L'Oréal ...

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Mass Beauty and Personal Care in Hungary

Jul 2020

Mass beauty and personal care recorded higher current value growth in 2019 than during the previous year of the review period. The largest categories in 2019 were mass bath and shower, skin care and hair care. Since consumers typically regarded mass ...

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Mass Beauty and Personal Care in Latvia

Jul 2020

At the end of the review period, sales across beauty and personal care remained dominated by mass brands. The general rule across the industry is that the more essential the products within the category, the more likely it is that sales will be ...

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Mass Beauty and Personal Care in Estonia

Jul 2020

Mass beauty and personal care saw continued growth and development in Estonia in 2019, with products appealing to a broad consumer base and all income groups. The category faced increased competition from premium beauty and personal care, as ...

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Mass Beauty and Personal Care in Costa Rica

Jul 2020

Mass beauty and personal care maintained strong current value growth in 2019. Mass fragrances stood out with the lowest growth rate, as consumers were more reluctant to purchase such non-necessities in the more difficult economic situation in Costa ...

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Mass Beauty and Personal Care in Croatia

Jul 2020

Despite increasing pressure from premium alternatives and consumers trading up, mass products saw continued growth in 2019. This was underpinned by rising disposable incomes among households. The consumer base in 2019 was still largely ...

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Mass Beauty and Personal Care in Morocco

Jul 2020

While the beauty and personal care market is heavily characterised by mass brands, 2019 witnessed growing demand for premium products, with premium products attracting higher growth rates. Increasing urbanisation in the country and more women in the ...

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Mass Beauty and Personal Care in Israel

Jul 2020

Mass brands dominated colour cosmetics in 2019, driving higher value growth than premium colour cosmetics. This was driven by several factors; firstly, the affordability of mass brands for a wide consumer audience, especially young girls, who are ...

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Mass Beauty and Personal Care in Taiwan

Jul 2020

Beauty specialist retailers and drugstores/parapharmacies remained the two most important distribution channels for mass beauty and personal care in 2019. These retailers stock a wide range of products and brands and have become popular thanks to ...

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Mass Beauty and Personal Care in Peru

Jul 2020

Demand for mass beauty and personal care increased strongly in Peru in 2019. The increasing importance of presenting a neat personal image is leading to growing awareness of these products, while women consumers are increasingly using colour ...

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Mass Beauty and Personal Care in Vietnam

Jul 2020

Over the review period, mass beauty and personal care lost value share to premium brands such as Shiseido, Estée Lauder and L’Oréal. The first contributing factor was rising disposable incomes, resulting in higher living standards. Secondly, social ...

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Mass Beauty and Personal Care in Guatemala

Jul 2020

Mass products continued to dominate sales of beauty and personal care in 2019 in Guatemala, due to the largest target market in the country comprising low- to mid-income consumers. Many of these consumers have restrictive household incomes which ...

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Mass Beauty and Personal Care in Ecuador

Jul 2020

Towards the end of the review period, the government of Ecuador implemented its new regulatory regime for the local manufacture of beauty and personal care products. This was carried out under the auspices of the Sanitary Regulation Agency ARCSA with...

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Mass Beauty and Personal Care in Brazil

Jul 2020

The mass beauty and personal care world since the last crisis in 2014-2015 would seem to have permanently changed, with consumers increasingly looking for value-for-money options, driving down the pre-crisis double-digit current value annual growth ...

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Mass Beauty and Personal Care in Greece

Jul 2020

Mass beauty and personal care registered moderate sales growth during 2019, with sales shifting slightly towards supermarkets over the course of the year. The key categories driving growth during the year were mass bath and shower and mass hair care,...

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Mass Beauty and Personal Care in Argentina

Jul 2020

The combination of a price-conscious environment and increasingly sophisticated demand led consumers to become increasingly interested in products offering two, three or even more benefits. Already common in categories such as mass skin care and mass...

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Mass Beauty and Personal Care in Chile

Jul 2020

Chile’s socio-political problems intensified at the end of the review period, with economic instability having a heavy impact on sales and resulting in a considerably lower current value growth in comparison to the review period CAGR. Unemployment ...

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Mass Beauty and Personal Care in Hong Kong, China

Jul 2020

Mass beauty and personal care saw total current value sales decline sharply in 2019 as the anti-government protests that gripped Hong Kong weakened consumer confidence and caused a dramatic fall in visitor numbers from mainland China. However, ...

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Mass Beauty and Personal Care in Colombia

Jul 2020

Mass beauty and personal care returned to slightly stronger current value growth in 2019. Growth partly continued due to the expansion of drugstores/parapharmacies such as Farmatodo and other health and beauty specialist retailers. These outlets ...

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