Bath and Shower

Market research on the bath and shower industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category reports.
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Company Profile

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Sep 2020

Estée Lauder Cos Inc performed above the industry average in 2019, helped by the Estée Lauder and La Mer brands, skin care, and online sales in the US and China. China is growing in importance, especially in colour cosmetics, which is expected to see...

US$570
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Bath and Shower in Azerbaijan

Sep 2020

In 2019, bath and shower continued to grow both in volume and current value terms in Azerbaijan as the economy maintained momentum, resulting in improving consumers' sentiment and higher disposable incomes. There was a definite yet moderate swift ...

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Bath and Shower in Cameroon

Sep 2020

Bar soap is expected to remain the most popular product in bath and shower and continue seeing strong growth over the forecast period. Bar soap is relatively inexpensive and is widely available due to its long-standing presence in Cameroon. The vast ...

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Bath and Shower in Switzerland

Sep 2020

Similar to other beauty and personal care categories, the trend towards natural and gentle-on-the-skin products was also strong in bath and shower in 2019. Increased awareness of the many different chemicals in their everyday lives has led Swiss ...

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Company Profile

Company Profile

AmorePacific Corp in Beauty and Personal Care

Aug 2020

AmorePacific is a South Korea-based cosmetics manufacturer that has grown to become a global top 20 player. With the strong consumer demand for K-Beauty, the company’s sales are heavily concentrated in Asia Pacific. The company expects wider coverage...

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Bath and Shower in Kenya

Aug 2020

Although many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, such ...

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Bath and Shower in South Africa

Aug 2020

In 2019, bath and shower maintained a similar dynamic current value growth rate to that seen in the previous couple of years. Bar soap remained by far the dominant category in terms of value and volume sales. The category also continued to see ...

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Bath and Shower in Nigeria

Aug 2020

Bath and shower is expected to see healthy growth over the forecast period due to Nigeria’s growing population and ongoing urbanisation. Although the large majority of low-income consumers will stick to standard soap and economy brands, the ...

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Bath and Shower in Pakistan

Jul 2020

Bar soap remained the most common format in bath and shower in 2019. All socioeconomic groups widely use bar soap as awareness of liquid and gel formats remained low. Distribution of body wash/shower gel was also limited to modern grocery retailers ...

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Bath and Shower in Portugal

Jul 2020

Bath and shower is a category threatened with stagnation due to its high penetration rate in Portuguese households. Manufacturers responded to this with a high rate of new product launches with a focus on new formulations, fragrances, textures and ...

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Bath and Shower in Germany

Jul 2020

Bar soap was one of the most dynamic areas in bath and shower in 2019 in Germany, with current value growth benefiting from consumers preferring higher-priced items. Premiumisation has been increasing in bar soap as its buyers were reviving an item ...

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Bath and Shower in Algeria

Jul 2020

Most bath and shower categories saw volume growth rates slow in 2019. While this was partly due increasing maturity, weakening demand was primarily the result of falling purchasing power amidst growing economic hardship in Algeria. These conditions ...

US$990
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Bath and Shower in Uruguay

Jul 2020

Bath and shower products saw significantly lower current value growth in 2019 due to the impact of falling purchasing power, with consumers replacing leading brands with cheaper options. However, premium products continue to grow in popularity as the...

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Bath and Shower in Uzbekistan

Jul 2020

Body wash/shower gel further increased its dominant value share in 2019, being available in all price segments and very well received by consumers, with sales peaking during the famously hot summer months in Uzbekistan. Despite modest gains in liquid...

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Bath and Shower in Bolivia

Jul 2020

Showering is a daily habit in Bolivia, especially in warm locations where people often take a shower twice a day. Bar soap is an indispensable product at shower time, and this product is offered for a wide variety of prices at several distribution ...

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Bath and Shower in Serbia

Jul 2020

A major trend evident within the bath and shower category in 2019 was the increasing popularity of products labelled as “sensitive” or “gentle on the skin”. Many such products were already available, but clearly aimed at babies and children; at the ...

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Bath and Shower in Dominican Republic

Jul 2020

Traditionally, bar soap has been the most popular product category in bath and shower in the Dominican Republic, and it continued to account for more than 80% of category value in 2019. However, as consumers became more exposed to new formats and ...

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Bath and Shower in the Netherlands

Jul 2020

Bath and shower saw solid current value growth in 2019, with bar soap and liquid soap posting the highest volume and value growth, while body wash/shower gel, the largest category saw growth slightly slow down over the previous year. For the second ...

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Bath and Shower in the Czech Republic

Jul 2020

In 2019, bar soap continued to recover from retail current value sales losses during the early-to-mid-review period. Consumers increasingly perceived bar soap as an alternative lifestyle option, rather than as an outdated product type towards the end...

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Bath and Shower in Finland

Jul 2020

Bath and shower is a mature category in Finland, with limited growth opportunities. Despite this, the performance of bar soap was a minor highlight in 2019. Bar soap has largely been replaced by liquid soap in Finland as consumers value its ...

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