Bath and Shower

Offering hundreds of brands spanning multiple industries across the world, Procter & Gamble is a global beauty and personal care heavyweight. In 2019, the company continued to expand its footprint internationally, with growth in multiple developing ...

As the beauty and personal care world sees a growing interest in premium beauty, Johnson & Johnson’s mass-heavy portfolio is holding steady through its power brands Neutrogena, Aveeno and Listerine. While the company is seeing a slowdown in growth, ...

Coty ranks highly in its key categories of colour cosmetics and fragrances, but faces intense competition from the rise of indie brands. The COVID-19 pandemic will also bring further obstacles for Coty’s portfolio, due to its discretionary nature and...

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does...

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

As beauty and personal care sees growth for indie players and private label, Beiersdorf is looking to raise its profile through incubators. Through repositioning Nivea, launching new circular products and running a K-beauty incubator, Beiersdorf saw ...

Estée Lauder Cos Inc performed above the industry average in 2019, helped by the Estée Lauder and La Mer brands, skin care, and online sales in the US and China. China is growing in importance, especially in colour cosmetics, which is expected to see...

In 2019, bath and shower continued to grow both in volume and current value terms in Azerbaijan as the economy maintained momentum, resulting in improving consumers' sentiment and higher disposable incomes. There was a definite yet moderate swift ...

Bar soap is expected to remain the most popular product in bath and shower and continue seeing strong growth over the forecast period. Bar soap is relatively inexpensive and is widely available due to its long-standing presence in Cameroon. The vast ...

Similar to other beauty and personal care categories, the trend towards natural and gentle-on-the-skin products was also strong in bath and shower in 2019. Increased awareness of the many different chemicals in their everyday lives has led Swiss ...

AmorePacific is a South Korea-based cosmetics manufacturer that has grown to become a global top 20 player. With the strong consumer demand for K-Beauty, the company’s sales are heavily concentrated in Asia Pacific. The company expects wider coverage...

Although many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, such ...

In 2019, bath and shower maintained a similar dynamic current value growth rate to that seen in the previous couple of years. Bar soap remained by far the dominant category in terms of value and volume sales. The category also continued to see ...

Bath and shower is expected to see healthy growth over the forecast period due to Nigeria’s growing population and ongoing urbanisation. Although the large majority of low-income consumers will stick to standard soap and economy brands, the ...

Bar soap remained the most common format in bath and shower in 2019. All socioeconomic groups widely use bar soap as awareness of liquid and gel formats remained low. Distribution of body wash/shower gel was also limited to modern grocery retailers ...

Bath and shower is a category threatened with stagnation due to its high penetration rate in Portuguese households. Manufacturers responded to this with a high rate of new product launches with a focus on new formulations, fragrances, textures and ...

Bar soap was one of the most dynamic areas in bath and shower in 2019 in Germany, with current value growth benefiting from consumers preferring higher-priced items. Premiumisation has been increasing in bar soap as its buyers were reviving an item ...

Most bath and shower categories saw volume growth rates slow in 2019. While this was partly due increasing maturity, weakening demand was primarily the result of falling purchasing power amidst growing economic hardship in Algeria. These conditions ...

Bath and shower products saw significantly lower current value growth in 2019 due to the impact of falling purchasing power, with consumers replacing leading brands with cheaper options. However, premium products continue to grow in popularity as the...

Body wash/shower gel further increased its dominant value share in 2019, being available in all price segments and very well received by consumers, with sales peaking during the famously hot summer months in Uzbekistan. Despite modest gains in liquid...