Bath and Shower

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Bath and Shower in Uzbekistan

May 2023

Demand for bath and shower products is stable is Uzbekistan, as such products are incorporated as an essential part of consumers’ daily hygiene. Indeed, health-related and personal hygiene routines were enhanced by the era of the COVID-19 pandemic,…

USD 1,195
Country Report

Bath and Shower in Kazakhstan

May 2023

Body wash/shower gel demonstrated the fastest retail volume growth in 2022 as demand recovered from the pandemic. In addition to its cleansing properties, body wash/shower gel has other positive effects that improve the condition of the skin: such as…

USD 1,195
Country Report

Bath and Shower in Chile

May 2023

Although historically a stable category with positive growth rates, which even reached double digits in 2020, Chilean bath and shower faced challenges in 2022. Inflation reached historic levels, forcing many Chileans to prioritise their consumption…

USD 1,195
Country Report

Bath and Shower in Morocco

May 2023

2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain…

USD 1,195
Country Report

Bath and Shower in Italy

May 2023

Bath and shower remained flat in value terms in 2022, suffering from the shrinking demand for liquid soap and hand sanitisers, which are, however, maintaining a level of sales well above that seen prior to the onset of the COVID-19 crisis. Hand…

USD 1,195
Country Report

Bath and Shower in Tunisia

May 2023

In 2022, hand sanitisers recorded a significant decline, with sales returning to near pre-pandemic levels. For almost two years, this product was in high demand by Tunisians and widely available, including in modern and traditional grocery retailers.…

USD 1,195
Country Report

Bath and Shower in Poland

May 2023

After the unprecedented growth of hand disinfectants and liquid soap in 2020, sales of hand sanitisers fell significantly in 2021, although they remained much higher than before the COVID-19 pandemic. Consumer awareness of the need to take care of…

USD 1,195
Country Report

Bath and Shower in Georgia

May 2023

In 2022, bath and shower registered solid growth in current value terms, while in volume terms it saw lower levels of growth. This is reflective of rising price points, in addition to the normalisation in demand for such products, following the…

USD 1,195
Country Report

Bath and Shower in Indonesia

Apr 2023

The experience of the Coronavirus (COVID-19) pandemic has triggered several significant changes in the lifestyles of many consumers in Indonesia. While the intensity of the pandemic ebbed, some of the habits newly formed during the public health…

USD 1,195
Country Report

Bath and Shower in China

Apr 2023

Bath and shower experienced a slight current value decline in China in 2022, which was worse than its performance in 2020 and 2021. The COVID-19 lockdowns resulted in declining foot traffic to stores, and as consumers prefer to purchase bath and…

USD 1,195
Country Report

Bath and Shower in Cameroon

Jun 2023

Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…

USD 1,195
Country Report

Bath and Shower in Slovenia

May 2023

The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene…

USD 1,195
Country Report

Bath and Shower in Pakistan

May 2023

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

USD 1,195
Country Report

Bath and Shower in Israel

May 2023

Israeli beauty and personal care experienced an increase in prices for various products in 2021 and 2022, including bath and shower. The trend is expected to continue as several popular brands and importers, including Diplomat, announced additional…

USD 1,195
Country Report

Bath and Shower in Colombia

May 2023

Inflation was a significant factor in Colombia in 2022, as in spite of higher oil prices, as a result of the Ukrainian war, which benefitted Colombian oil exports, other factors such as global supply constraints, including for palm oil, and currency…

USD 1,195
Country Report

Bath and Shower in Algeria

Apr 2023

2022 was another positive year for bath and shower in Algeria, although retail volume growth was slightly lower than the previous year as inflation suppressed demand somewhat. Bath and shower benefits from being an essential, everyday product in…

USD 1,195
Country Report

Bath and Shower in Austria

Jun 2023

Overall, in 2022, bath and shower saw a drop in retail volume sales and slow growth in retail current value sales, underpinned by higher prices. However, performances varied strongly from category to category. Having seen exponential growth in 2020,…

USD 1,195
Country Report

Bath and Shower in Japan

May 2023

In 2022, demand for bath and shower stagnated, but both retail volume and value sales remained higher than pre-pandemic levels. In particular, demand for liquid soap and hand sanitisers, which received a significant boost during the first year of the…

USD 1,195
Country Report

Bath and Shower in Lithuania

May 2023

Bath and shower grew less than other beauty and personal care areas in 2022. This was the result of a decline in the use of bar and liquid soap sales, which make up over a quarter of the total bath and shower landscape in Lithuania. Liquid soap and…

USD 1,195
Country Report

Bath and Shower in Egypt

May 2023

Demand for bath and shower products has begun to normalise in the Egyptian market and consumers have stopped stockpiling as they were during the COVID-19 crisis. Moreover, while the pandemic has had a lasting effect on levels of consumer hygiene…

USD 1,195
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