Bath and Shower

Market research on the bath and shower industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category reports.
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Company Profile

Company Profile

Coty Inc in Beauty and Personal Care

Sep 2018

Following the acquisition of P&G brands, Coty earned itself a spot among the leading global beauty companies, and currently leads the fragrance industry. However, it continues to struggle for top line growth, due to challenges to increase revenue ...

US$570
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Company Profile

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Aug 2018

Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...

US$570
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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Aug 2018

Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...

US$570
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Strategy Briefing

Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

US$1,325
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Country Report

Country Report

Bath and Shower in Kenya

Jul 2018

Bath and shower products are increasingly being marketed as antibacterial and therapeutic. This has seen mass-market brands emphasise their luxuriant qualities such as the adding of spa-treatment and aromatherapy ingredients to their products. Bath ...

US$990
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Country Report

Country Report

Bath and Shower in New Zealand

Jun 2018

Intimate hygiene washes and wipes continued to perform well in 2017, as a number of brands are now well-established in supermarkets. Previously only available through chemists/pharmacies, these products have become better-known, as supermarkets saw ...

US$990
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Country Report

Country Report

Bath and Shower in Vietnam

Jun 2018

Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty...

US$990
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Country Report

Country Report

Bath and Shower in Peru

Jun 2018

The most common choice within the bath and shower category continues to be bar soap, as most Peruvians perceive bar soap as cheap and efficient, and use the same bar for all family members. However, liquid soap, body washes and intimate washes have ...

US$990
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Country Report

Country Report

Bath and Shower in Taiwan

Jun 2018

Bath and shower is expected to register a slower performance over the forecast period and this set to be mainly due to the declines expected in bar soap and the poor performance slated for body wash/shower gel. The main reason for this is the shift ...

US$990
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Country Report

Country Report

Bath and Shower in Macedonia

Jun 2018

In 2017, bath and shower continued to see significant innovation and new product launches. This had a positive impact on demand for such products, especially novelties which emerged in the local market. Bath and shower remains one of the most dynamic...

US$990
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Country Report

Country Report

Bath and Shower in Nigeria

May 2018

Population growth is expected to drive sales of bath and shower products in Nigeria, with bar soap in particular being widely used. Value sales will further be driven by growing consumer sophistication, particularly among middle to upper income ...

US$990
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Country Report

Country Report

Bath and Shower in Egypt

May 2018

Bath and shower witnessed a positive value performance in 2017. Moreover, body wash/shower gel witnessed the highest growth performance due to a high unit price increase, while talcum powder witnessed the lowest growth performance in value terms ...

US$990
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Country Report

Country Report

Bath and Shower in Australia

May 2018

Bath and shower is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories except talcum powder projected to see growth. Growth in the category will be driven primarily by shower products, due to ...

US$990
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Country Report

Country Report

Bath and Shower in Singapore

May 2018

Within bath and shower, there is a growing interest in products which claim to be dermatologically tested and/or are free from chemicals such as parabens and silicone. Many consumers are also keen to purchase antibacterial products. In particular, ...

US$990
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Country Report

Country Report

Bath and Shower in Bulgaria

May 2018

Bath and shower is one of the most competitive beauty and personal care categories, with powerful multinational players and traditionally strong local brands competing head to head with direct sellers and private label owners. The extensive product ...

US$990
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Country Report

Country Report

Bath and Shower in the United Kingdom

May 2018

Demand for brands offering a luxury wellness experience at home will continue over the forecast period with this trend also being represented in bath foams and bath oils, both of which are growing in popularity. Moreover, megatrends that are ...

US$990
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Country Report

Country Report

Bath and Shower in Algeria

May 2018

The bath and shower category is expected to continue to show ongoing development over the forecast period, due to growing awareness of hygiene amongst Algerian consumers and because bath and shower is used daily. Indeed, bath and shower will be ...

US$990
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Country Report

Country Report

Bath and Shower in the US

May 2018

Although the demand for natural products is limited to a subset of health-conscious consumers, some major players are incorporating the natural trend through the inclusion of particular ingredients. Plant-based, earth-sourced ingredients and ...

US$990
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Country Report

Country Report

Bath and Shower in Norway

May 2018

Similar to other beauty and personal care categories, products with natural ingredients and products with free-from claims developed strongly within bath and shower in 2017. Rising consumer interest and a high degree of media attention surrounding ...

US$990
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Country Report

Country Report

Bath and Shower in Finland

May 2018

Bath and shower is a mature area within beauty and personal care and intense competition further limits the growth potential in the forecast period. Although key competitors frequently offer small innovations and incremental changes in their ...

US$990
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