Bath and Shower

Market research on the bath and shower industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category reports.
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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Jul 2021

Consumption patterns, channel dynamics and beauty routines suffered disruptive shifts due to lockdown measures, selective retail, business closures, and travel restrictions. As seen in previous crises, staple toiletries showed more resilience than ...

US$570
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Bath and Shower in Austria

Jun 2021

Most areas of bath and shower remained relatively stable in 2020 with consumers continuing to follow daily hygiene routines, including taking regular baths and showers. In fact, some consumers actually took more care over their hygiene as a result of...

US$990
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Bath and Shower in Switzerland

Jun 2021

Sales of bath and shower grew by 7% in 2020, compared to flat-rate growth in 2019. As such, the outbreak of COVID-19 in the country encouraged higher sales of bath and shower products, especially as consumers had a heightened interest in health and ...

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Bath and Shower in Cameroon

Jun 2021

Retail volume and current value sales of bath and shower accelerated at their fastest rate in seven years during 2020. COVID-19 was the main driver of this, as it led many local consumers to wash themselves more frequently in an effort to reduce ...

US$990
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Bath and Shower in Ireland

Jun 2021

With many new players entering the hand sanitiser space, liquid soap (which encompasses hand sanitiser) has expanded throughout 2020 in Ireland as a response to the pandemic. The hand sanitiser category welcomed new players such as Garnier, Purdy and...

US$990
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Bath and Shower in Brazil

Jun 2021

When the COVID-19 pandemic hit the Brazilian market in March 2020, one of the categories expected to see the strongest sales increase due to preventative health and stockpiling was bath and shower. As all authorities and specialists firmly and ...

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Bath and Shower in South Africa

Jun 2021

When countries globally started going into lockdown due to COVID-19, South Africans pre-empted a similar situation locally and demand for bar soap and liquid soap started rising. However, as soon as the first few cases were reported locally, liquid ...

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Bath and Shower in Kenya

Jun 2021

In 2020, bath and shower registered a notable acceleration of both retail volume and retail current value growth. This was due, in part, to the increased health and hygiene awareness during the COVID-19 crisis. Public hand washing campaigns ...

US$990
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Bath and Shower in Kazakhstan

May 2021

In 2020, sales of bath and shower saw their strongest value and volume growth in the last four years, with soap products being the main drivers against the backdrop of the pandemic. Driven by an increased focus on hygiene during the COVID-19 ...

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Bath and Shower in Uzbekistan

May 2021

Bath and shower products on the whole will benefit from being viewed by many as everyday necessities. Combined with widespread concerns over general cleanliness in light of COVID-19, growth is likely to continue throughout 2020. Liquid soap and bar ...

US$990
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Bath and Shower in Lithuania

May 2021

Bath and shower recorded an exceptionally dynamic performance in 2020 as the category benefitted from increased consumer time at home and heightened concerns over cleanliness and personal hygiene. This led some companies to apply intensive limited ...

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Bath and Shower in North Macedonia

May 2021

Unlike many other product areas within beauty and personal care, bath and shower will witness slowed current value growth, rather than current value decline. Overall, bath and shower will be the least impacted by the COVID-19 pandemic due to the ...

US$990
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Bath and Shower in Bolivia

May 2021

At the start of the COVID-19 pandemic in March 2020, consumers became more aware of the roll of optimal hygiene levels to prevent the spread of germs. As the pandemic has continued, consumers are continuing to use more bar soap and liquid soap in ...

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Bath and Shower in Pakistan

May 2021

Overall volume and current value growth rates for bath and shower in 2020 were up significantly on 2019, with demand surging as the threat from COVID-19 made Pakistanis much more hygiene-conscious. Because these types of products are considered daily...

US$990
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Bath and Shower in Nigeria

May 2021

Bath and shower recorded the strongest volume growth rate within overall beauty and personal care in Nigeria in 2020, driven primarily by the preventative health trend, due to heightened health awareness amongst consumers who were advised to ...

US$990
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Bath and Shower in Slovenia

May 2021

The bath and shower category was one of the few to experience positive growth in 2020 as a result of the COVID-19 pandemic. Category growth was mostly attributable to a rise in sales of bar soap and liquid soap products (which includes hand ...

US$990
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Bath and Shower in Belgium

May 2021

Bath and shower received a significant boost from the event of COVID-19 in 2020, due to consumers’ higher standards of personal hygiene as a way to help safeguard against contagion. In particular, liquid soap saw triple-figure value growth, thanks to...

US$990
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Bath and Shower in Dominican Republic

May 2021

Sales of bath and shower increased by double-digits in current value terms in 2020, largely benefitting from the increasingly hygiene-conscious environment ignited by COVID-19. Furthermore, the prominence of hand washing in public health messages ...

US$990
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Bath and Shower in Georgia

May 2021

Bath and shower was not significantly impacted by the response to COVID-19 in 2020, with the category able to sustain the same current value growth in 2020 that was seen in 2019. Bath and shower showed more stability in comparison to other areas of ...

US$990
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Bath and Shower in Uruguay

May 2021

Bath and shower benefitted from COVID-19 in 2020, with current value sales up by a fifth and volume sales also registering healthy growth. Part of this growth was fuelled by the unprecedented demand for hand sanitisers (liquid soap) as people were ...

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