Bath and Shower

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Asia Pacific is the largest spirits market region globally, as a result of its large population, despite low per capita consumption. Growth in the region is largely influenced by China and India, its two biggest markets. While the region is currently...

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

After hair care and skin care, bath and shower is the largest category within beauty and personal care in the Philippines. Nevertheless, unlike the other two categories, bath and shower suffered from a lack of significant product innovation over the ...

In 2018, bar soap and bath additives saw growth in bath and shower. Both categories saw positive performances in current value terms, in spite of the overall negative performance of bath and shower. As seen in 2018, the growth of bar soap is expected...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

Similar to other beauty and personal care categories, the trend towards organic products was also strong in bath and shower in 2018, with Swiss consumers increasingly focusing on organic ingredients and gentle formulations. Increased awareness of the...

Bath and shower products which suggested either indulgence or bringing wellness into consumers’ homes were popular in 2018. The demand for products containing natural ingredients was also very strong. Bath and shower products which imply indulgence, ...

Among all bath and shower products, bar soap still took the largest share of sales in 2018. For a very long time, Egyptian people have used bar soap as their first preference for nearly all hygienic purposes. On the other hand, liquid soap witnessed ...

The further expansion of Uzbekistan’s economy is expected to support healthy growth in bath and shower volume and current value sales over the forecast period. Bath and shower products will become more affordable to consumers as disposable incomes ...

Bath and shower products significantly benefited from generally increasing income levels in Hungary over the review period. Moreover, the growing influence of media channels on consumption trends created higher awareness of personal hygiene. Despite ...

While mass brands dominate this category, premium brands were more dynamic in 218. Average unit prices rose across the category as consumers became slightly less price sensitive in line with improvements in the economy and their disposable incomes. ...

Even though many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, ...

A nascent trend in bath and shower is that simple and natural products are increasingly favoured, especially by young consumers, over products that are positioned as antibacterial. In other words, chemical-laden shower gels are being rejected for ...

Increasing awareness of possible long-term side effects from chemical additives is influencing companies’ production methodology. Consumers are checking product ingredients before making purchases, looking to find out the origin of the ingredients. ...