Bath and Shower

Bath and shower has been one of the main beauty and personal care categories to benefit from COVID-19 as the advent of the pandemic triggered an increased interest in health and hygiene. This trend was carried from 2020 into 2021, even with the…

The year 2021 was another successful year for bath and shower although retail volume and current value growth was slightly lower than the pandemic heights in 2020. Bath and shower products on the whole benefits from being viewed by many as everyday…

Having surged by more than a fifth in 2020, as the pandemic made personal hygiene much more of a priority for many local consumers, in addition to the fact that they were spending much more time at home, retail constant value sales (2021 prices) of…

Bath and shower recorded a decline in current value terms in 2021 after seeing double-digit growth in 2020. Demand for hand sanitisers exploded during the first year of the COVID-19 pandemic, with Italians washing their hands far more often to ensure…

Demand for bath and shower continued to grow in 2021, albeit at a much slower rate compared to the previous year. Growth was mainly driven by access to additional liquidity as a result of successive withdrawals from the pension system in addition to…

Bath and shower one of the few product areas that performed negatively in 2021. The decrease will be the result of lower demand for hand sanitisers/gels, which registered triple-digit growth in 2020. As consumers have become used to living with the…

Bar soap is the dominant product within bath and shower in Guatemala, being an affordable product to the large low-income population that is used on a daily basis. Liquid soap, meanwhile, accounts for a lower share of sales, being virtually…

In a reversal of its results in 2020, bath and shower posted growth in total current value sales in 2021 while total volume sales declined. The overall contraction in volume terms was due to rapidly falling demand in bar soap and hand sanitisers.…

Bar soap remains a very well-penetrated category in India, with people of all ages, genders, social statuses and geographies using them. Hence, it is also a very mature category with only low volume growth rates. However, the pandemic resulted in…

Bath and shower witnessed in a boom in 2020 due to the pandemic and heightened hygiene, which led to dynamic growth rates for soap, particularly liquid soap, and hand sanitisers. The latter’s presence was limited in Portugal prior to the emergence of…

The pandemic has increased hand washing considerably in the country. 2020 was the year with the highest growth due to widespread fear of COVID-19 contagion. During 2021, however, Ecuadorians were less fearful of the virus and washed their hands less…

Consumers of hand sanitisers during 2020 concentrated their consumption in purchases of gel alcohol formats, and because of their fear and uncertainty about COVID-19 consumers bought more products than they needed, finishing the year with an…

Bath and shower received a significant boost from the event of COVID-19 in 2020, due to consumers’ higher standards of personal hygiene as a way to help safeguard against contagion. In particular, liquid soap saw triple-figure value growth, thanks to…

After an outstanding year in 2020, when a heavy focus on hygiene due to the COVID-19 pandemic boosted demand for bath and shower products, demand normalised in 2021 and current value sales declined. Panic buying behaviour of hand sanitisers and…

After recording double-digit current value growth amid a surge in demand in 2020 as a result of pandemic-induced home seclusion and heightened hygiene routines, sales of bath and shower in Switzerland experienced a negative development in 2021.…

Bath and shower recorded a negative performance in terms of retail volume and current value growth in 2021. However, this was a direct consequence of the Coronavirus (COVID-19) crisis on the performance of bath and shower in 2020. The pandemic led to…

After a bumper year of sales in 2020, demand for bath and shower products normalised in 2021 resulting in a decline in both retail volume and current value sales. Even though there was a sizeable drop in demand for hand sanitisers in 2021, the…

Increased consumer awareness of the importance of personal hygiene and a rising focus on physical health and wellbeing since the start of the pandemic greatly boosted sales of bath and shower products in Turkey in 2020 and 2021. Public health…

In 2021, the effects of the Coronavirus COVID-19 pandemic on bath and shower remained uneven in terms of demand and consumption, although signs of stabilisation were evident. On the one hand, Swedish consumers largely changed their consumption habits…

In 2020, during the height of the pandemic, there was significant demand for bath and shower products with benefits such as antibacterial properties. Hand sanitisers were also hugely in demand (see below). However, in 2021, bath and shower returned…