Bath and Shower

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Bath and Shower in Germany

Oct 2021

With the emergence and rapid development of COVID-19 in Germany, local consumers adopted more stringent hygiene routines in an attempt to control the spread of the virus. German consumers are generally fastidious in their approach to hygiene, but…

USD 990
Global Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2021

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

USD 570
Country Report

Bath and Shower in Switzerland

Jun 2021

Sales of bath and shower grew by 7% in 2020, compared to flat-rate growth in 2019. As such, the outbreak of COVID-19 in the country encouraged higher sales of bath and shower products, especially as consumers had a heightened interest in health and…

USD 990
Country Report

Bath and Shower in Austria

Jun 2021

Most areas of bath and shower remained relatively stable in 2020 with consumers continuing to follow daily hygiene routines, including taking regular baths and showers. In fact, some consumers actually took more care over their hygiene as a result of…

USD 990
Country Report

Bath and Shower in Cameroon

Jun 2021

Retail volume and current value sales of bath and shower accelerated at their fastest rate in seven years during 2020. COVID-19 was the main driver of this, as it led many local consumers to wash themselves more frequently in an effort to reduce…

USD 990
Country Report

Bath and Shower in Ireland

Jun 2021

With many new players entering the hand sanitiser space, liquid soap (which encompasses hand sanitiser) has expanded throughout 2020 in Ireland as a response to the pandemic. The hand sanitiser category welcomed new players such as Garnier, Purdy and…

USD 990
Country Report

Bath and Shower in Brazil

Jun 2021

When the COVID-19 pandemic hit the Brazilian market in March 2020, one of the categories expected to see the strongest sales increase due to preventative health and stockpiling was bath and shower. As all authorities and specialists firmly and…

USD 990
Country Report

Bath and Shower in South Africa

Jun 2021

When countries globally started going into lockdown due to COVID-19, South Africans pre-empted a similar situation locally and demand for bar soap and liquid soap started rising. However, as soon as the first few cases were reported locally, liquid…

USD 990
Country Report

Bath and Shower in Kenya

Jun 2021

In 2020, bath and shower registered a notable acceleration of both retail volume and retail current value growth. This was due, in part, to the increased health and hygiene awareness during the COVID-19 crisis. Public hand washing campaigns…

USD 990
Country Report

Bath and Shower in Uzbekistan

May 2021

Bath and shower products on the whole will benefit from being viewed by many as everyday necessities. Combined with widespread concerns over general cleanliness in light of COVID-19, growth is likely to continue throughout 2020. Liquid soap and bar…

USD 990
Country Report

Bath and Shower in Kazakhstan

May 2021

In 2020, sales of bath and shower saw their strongest value and volume growth in the last four years, with soap products being the main drivers against the backdrop of the pandemic. Driven by an increased focus on hygiene during the COVID-19…

USD 990
Country Report

Bath and Shower in Lithuania

May 2021

Bath and shower recorded an exceptionally dynamic performance in 2020 as the category benefitted from increased consumer time at home and heightened concerns over cleanliness and personal hygiene. This led some companies to apply intensive limited…

USD 990
Country Report

Bath and Shower in North Macedonia

May 2021

Unlike many other product areas within beauty and personal care, bath and shower will witness slowed current value growth, rather than current value decline. Overall, bath and shower will be the least impacted by the COVID-19 pandemic due to the…

USD 990
Country Report

Bath and Shower in Bolivia

May 2021

At the start of the COVID-19 pandemic in March 2020, consumers became more aware of the roll of optimal hygiene levels to prevent the spread of germs. As the pandemic has continued, consumers are continuing to use more bar soap and liquid soap in…

USD 990
Country Report

Bath and Shower in Pakistan

May 2021

Overall volume and current value growth rates for bath and shower in 2020 were up significantly on 2019, with demand surging as the threat from COVID-19 made Pakistanis much more hygiene-conscious. Because these types of products are considered daily…

USD 990
Country Report

Bath and Shower in Nigeria

May 2021

Bath and shower recorded the strongest volume growth rate within overall beauty and personal care in Nigeria in 2020, driven primarily by the preventative health trend, due to heightened health awareness amongst consumers who were advised to…

USD 990
Country Report

Bath and Shower in Slovenia

May 2021

The bath and shower category was one of the few to experience positive growth in 2020 as a result of the COVID-19 pandemic. Category growth was mostly attributable to a rise in sales of bar soap and liquid soap products (which includes hand…

USD 990
Country Report

Bath and Shower in Belgium

May 2021

Bath and shower received a significant boost from the event of COVID-19 in 2020, due to consumers’ higher standards of personal hygiene as a way to help safeguard against contagion. In particular, liquid soap saw triple-figure value growth, thanks to…

USD 990
Country Report

Bath and Shower in Uruguay

May 2021

Bath and shower benefitted from COVID-19 in 2020, with current value sales up by a fifth and volume sales also registering healthy growth. Part of this growth was fuelled by the unprecedented demand for hand sanitisers (liquid soap) as people were…

USD 990
Country Report

Bath and Shower in the United Arab Emirates

May 2021

As consumers have become increasingly concerned about hygiene and personal safety in a bid to fight the pandemic, demand for sanitisers, antibacterial wipes and other multipurpose cleaning products saw growth as anxiety around cleanliness increased…

USD 990
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