Bath and Shower

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jan 2022

As beauty consumers exhibited a growing interest in hygiene in the midst of the COVID-19 pandemic, Johnson & Johnson’s sales in certain categories benefited. The company’s use of celebrity and influencer partnerships and brief TikTok fame…

USD 570
Global Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Dec 2021

Colgate remains the leading oral care player globally and continues to see robust growth in the category thanks to rising hygiene routines driving demand in developing regions. Globally, Colgate is also adapting its offering to changing consumer…

USD 570
Global Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Dec 2021

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such…

USD 570
Global Company Profile

Henkel AG & C0 KGaA In Beauty And Personal Care

Dec 2021

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth,…

USD 570
Global Company Profile

Coty Inc in Beauty and Personal Care

Dec 2021

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in…

USD 570
Global Company Profile

L'Oréal Groupe in Beauty and Personal Care

Nov 2021

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

USD 570
Global Company Profile

Unilever in Beauty and Personal Care

Nov 2021

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

USD 570
Country Report

Bath and Shower in Germany

Oct 2021

With the emergence and rapid development of COVID-19 in Germany, local consumers adopted more stringent hygiene routines in an attempt to control the spread of the virus. German consumers are generally fastidious in their approach to hygiene, but…

USD 1,195
Global Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2021

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

USD 570
Country Report

Bath and Shower in Switzerland

Jun 2021

Sales of bath and shower grew by 7% in 2020, compared to flat-rate growth in 2019. As such, the outbreak of COVID-19 in the country encouraged higher sales of bath and shower products, especially as consumers had a heightened interest in health and…

USD 1,195
Country Report

Bath and Shower in Austria

Jun 2021

Most areas of bath and shower remained relatively stable in 2020 with consumers continuing to follow daily hygiene routines, including taking regular baths and showers. In fact, some consumers actually took more care over their hygiene as a result of…

USD 1,195
Country Report

Bath and Shower in Cameroon

Jun 2021

Retail volume and current value sales of bath and shower accelerated at their fastest rate in seven years during 2020. COVID-19 was the main driver of this, as it led many local consumers to wash themselves more frequently in an effort to reduce…

USD 1,195
Country Report

Bath and Shower in Ireland

Jun 2021

With many new players entering the hand sanitiser space, liquid soap (which encompasses hand sanitiser) has expanded throughout 2020 in Ireland as a response to the pandemic. The hand sanitiser category welcomed new players such as Garnier, Purdy and…

USD 1,195
Country Report

Bath and Shower in Brazil

Jun 2021

When the COVID-19 pandemic hit the Brazilian market in March 2020, one of the categories expected to see the strongest sales increase due to preventative health and stockpiling was bath and shower. As all authorities and specialists firmly and…

USD 1,195
Country Report

Bath and Shower in South Africa

Jun 2021

When countries globally started going into lockdown due to COVID-19, South Africans pre-empted a similar situation locally and demand for bar soap and liquid soap started rising. However, as soon as the first few cases were reported locally, liquid…

USD 1,195
Country Report

Bath and Shower in Kenya

Jun 2021

In 2020, bath and shower registered a notable acceleration of both retail volume and retail current value growth. This was due, in part, to the increased health and hygiene awareness during the COVID-19 crisis. Public hand washing campaigns…

USD 1,195
Country Report

Bath and Shower in Uzbekistan

May 2021

Bath and shower products on the whole will benefit from being viewed by many as everyday necessities. Combined with widespread concerns over general cleanliness in light of COVID-19, growth is likely to continue throughout 2020. Liquid soap and bar…

USD 1,195
Country Report

Bath and Shower in Kazakhstan

May 2021

In 2020, sales of bath and shower saw their strongest value and volume growth in the last four years, with soap products being the main drivers against the backdrop of the pandemic. Driven by an increased focus on hygiene during the COVID-19…

USD 1,195
Country Report

Bath and Shower in Lithuania

May 2021

Bath and shower recorded an exceptionally dynamic performance in 2020 as the category benefitted from increased consumer time at home and heightened concerns over cleanliness and personal hygiene. This led some companies to apply intensive limited…

USD 1,195
Country Report

Bath and Shower in North Macedonia

May 2021

Unlike many other product areas within beauty and personal care, bath and shower will witness slowed current value growth, rather than current value decline. Overall, bath and shower will be the least impacted by the COVID-19 pandemic due to the…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More

Shop Our Reports

Direct Selling in Beauty and Personal Care: The Needed Transformation to Thrive Post-Pandemic

Though hit by COVID-19, direct selling stays sixth in beauty and personal care with 8% of value sales in 2020. Flat results in Latin America and good growth in…

View Report

Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

View Report

Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

View Report