Bath and Shower

Market research on the bath and shower industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category reports.
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Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2019

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

US$570
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Company Profile

Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Nov 2019

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

US$570
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Strategy Briefing

Strategy Briefing

Spirits in Asia Pacific

Oct 2019

Asia Pacific is the largest spirits market region globally, as a result of its large population, despite low per capita consumption. Growth in the region is largely influenced by China and India, its two biggest markets. While the region is currently...

US$1,325
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Company Profile

Company Profile

Natura & Co in Beauty and Personal Care

Oct 2019

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

US$570
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Company Profile

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2019

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

US$570
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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal careCompany Profile

Sep 2019

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

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Company Profile

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2019

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

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Company Profile

Company Profile

Coty Inc in Beauty and Personal Care

Aug 2019

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

US$570
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Country Report

Country Report

Bath and Shower in the Philippines

Jul 2019

After hair care and skin care, bath and shower is the largest category within beauty and personal care in the Philippines. Nevertheless, unlike the other two categories, bath and shower suffered from a lack of significant product innovation over the ...

US$990
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Country Report

Country Report

Bath and Shower in Germany

Jun 2019

In 2018, bar soap and bath additives saw growth in bath and shower. Both categories saw positive performances in current value terms, in spite of the overall negative performance of bath and shower. As seen in 2018, the growth of bar soap is expected...

US$990
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Company Profile

Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2019

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

US$570
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Country Report

Country Report

Bath and Shower in Switzerland

Jun 2019

Similar to other beauty and personal care categories, the trend towards organic products was also strong in bath and shower in 2018, with Swiss consumers increasingly focusing on organic ingredients and gentle formulations. Increased awareness of the...

US$990
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Country Report

Country Report

Bath and Shower in Austria

Jun 2019

Bath and shower products which suggested either indulgence or bringing wellness into consumers’ homes were popular in 2018. The demand for products containing natural ingredients was also very strong. Bath and shower products which imply indulgence, ...

US$990
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Country Report

Country Report

Bath and Shower in Egypt

Jun 2019

Among all bath and shower products, bar soap still took the largest share of sales in 2018. For a very long time, Egyptian people have used bar soap as their first preference for nearly all hygienic purposes. On the other hand, liquid soap witnessed ...

US$990
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Country Report

Country Report

Bath and Shower in Uzbekistan

Jun 2019

The further expansion of Uzbekistan’s economy is expected to support healthy growth in bath and shower volume and current value sales over the forecast period. Bath and shower products will become more affordable to consumers as disposable incomes ...

US$990
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Country Report

Country Report

Bath and Shower in Hungary

Jun 2019

Bath and shower products significantly benefited from generally increasing income levels in Hungary over the review period. Moreover, the growing influence of media channels on consumption trends created higher awareness of personal hygiene. Despite ...

US$990
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Country Report

Country Report

Bath and Shower in Slovenia

Jun 2019

While mass brands dominate this category, premium brands were more dynamic in 218. Average unit prices rose across the category as consumers became slightly less price sensitive in line with improvements in the economy and their disposable incomes. ...

US$990
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Country Report

Country Report

Bath and Shower in Kenya

Jun 2019

Even though many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, ...

US$990
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Country Report

Country Report

Bath and Shower in the United Arab Emirates

Jun 2019

A nascent trend in bath and shower is that simple and natural products are increasingly favoured, especially by young consumers, over products that are positioned as antibacterial. In other words, chemical-laden shower gels are being rejected for ...

US$990
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Country Report

Country Report

Bath and Shower in Morocco

Jun 2019

Increasing awareness of possible long-term side effects from chemical additives is influencing companies’ production methodology. Consumers are checking product ingredients before making purchases, looking to find out the origin of the ingredients. ...

US$990
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