Bath and Shower

Bath and shower has been one of the main beauty and personal care categories to benefit from COVID-19 as the advent of the pandemic triggered an increased interest in health and hygiene. This trend was carried from 2020 into 2021, even with the…

The year 2021 was another successful year for bath and shower although retail volume and current value growth was slightly lower than the pandemic heights in 2020. Bath and shower products on the whole benefits from being viewed by many as everyday…

Having surged by more than a fifth in 2020, as the pandemic made personal hygiene much more of a priority for many local consumers, in addition to the fact that they were spending much more time at home, retail constant value sales (2021 prices) of…

Bath and shower recorded a decline in current value terms in 2021 after seeing double-digit growth in 2020. Demand for hand sanitisers exploded during the first year of the COVID-19 pandemic, with Italians washing their hands far more often to ensure…

Demand for bath and shower continued to grow in 2021, albeit at a much slower rate compared to the previous year. Growth was mainly driven by access to additional liquidity as a result of successive withdrawals from the pension system in addition to…

Sales of bath and shower products surged in value terms during 2020, due to skyrocketing demand for products such as hand sanitisers and liquid soap. After the 2020 heights, when triple-digit current value growth was seen, in turn hand sanitisers…

Brazil is a tropical country. Bathing or taking a shower every day, and usually more than once depending on the level of heat intensity, was already a cultural practice for Brazilians, but this has intensified since the beginning of the COVID-19…

Overall per capita consumption of bath and shower products remained relatively stable during the pandemic in 2020 and 2021. While some less essential products, such as those in intimate hygiene, saw sales decline in 2020, with people spending less…

Bath and shower displayed ongoing resilience in 2021. The pandemic has had an undeniable impact, with high sales of hand sanitisers, bar soap and liquid soap arising from the demand for antibacterial hand cleansing products. The shortage experienced…

Bath and shower experienced a steep decline in 2021, as consumers’ intense concerns over hygiene that defined 2020 dissipated. The decrease in COVID-19 rates during 2021, the reopening of the economy, mass vaccination programmes and better awareness…

Bath and shower continued to benefit from the impact of the COVID-19 pandemic on sales in 2021, with all categories recording growth in current value terms. With Thailand continuing to face the threat of further waves of COVID-19 in 2021 demand for…

The pandemic led to heightened hygiene concerns among the Taiwanese, both in the home and on a personal level. Therefore, consumers started to pay greater attention to stricter cleaning and bathing regimes, meaning that they were not only concerned…

There was a clear shift towards higher hygiene procedures in light of the outbreak of the Coronavirus (COVID-19) pandemic. Heightened awareness of the importance of hygiene boosted the demand for bath and shower, with all significant categories,…

In 2020, during the height of the pandemic, there was significant demand for bath and shower products with benefits such as antibacterial properties. Hand sanitisers were also hugely in demand (see below). However, in 2021, bath and shower returned…

Having registered double-digit retail volume and current value growth in 2020, bath and shower witnessed a strong drop in sales over 2021. However, the performances within the category were uneven, with growth for bar soap, bath additives, body…

Bar soap continued to be the most popular bathing product, mainly because it is more economical, with body wash/shower gel still being a niche product. However, more economical brands such as Caen, Senones and Leo are gaining traction. Bath salts are…

Bath and shower was largely unaffected by the pandemic, with value and volume growth in 2021 on par with 2020. Continued population growth also supported value and volume sales. Bar soap accounted for the vast majority of value sales. due to its low…

Liquid soap recorded extraordinary growth in 2020 as consumers to rushed to stock up on hygiene products in response to the outbreak of COVID-19. Although the category witnessed a significant decline in current value terms in 2021, sales of liquid…

Most areas of bath and shower remained relatively stable in 2021 with consumers continuing to follow daily hygiene routines, including taking regular baths and showers. In fact, some consumers actually took more care over their hygiene as a result of…

In 2021, bath and shower retail value sales remained at the same level as in the previous year when the category recorded an exceptionally dynamic performance as it benefitted from increased consumer time at home and heightened concerns over…