Bath and Shower

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

After hair care and skin care, bath and shower is the largest category within beauty and personal care in the Philippines. Nevertheless, unlike the other two categories, bath and shower suffered from a lack of significant product innovation over the ...

In 2018, bar soap and bath additives saw growth in bath and shower. Both categories saw positive performances in current value terms, in spite of the overall negative performance of bath and shower. As seen in 2018, the growth of bar soap is expected...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

Similar to other beauty and personal care categories, the trend towards organic products was also strong in bath and shower in 2018, with Swiss consumers increasingly focusing on organic ingredients and gentle formulations. Increased awareness of the...

Bath and shower products which suggested either indulgence or bringing wellness into consumers’ homes were popular in 2018. The demand for products containing natural ingredients was also very strong. Bath and shower products which imply indulgence, ...

Among all bath and shower products, bar soap still took the largest share of sales in 2018. For a very long time, Egyptian people have used bar soap as their first preference for nearly all hygienic purposes. On the other hand, liquid soap witnessed ...

The further expansion of Uzbekistan’s economy is expected to support healthy growth in bath and shower volume and current value sales over the forecast period. Bath and shower products will become more affordable to consumers as disposable incomes ...

Bath and shower products significantly benefited from generally increasing income levels in Hungary over the review period. Moreover, the growing influence of media channels on consumption trends created higher awareness of personal hygiene. Despite ...

While mass brands dominate this category, premium brands were more dynamic in 218. Average unit prices rose across the category as consumers became slightly less price sensitive in line with improvements in the economy and their disposable incomes. ...

Even though many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, ...

A nascent trend in bath and shower is that simple and natural products are increasingly favoured, especially by young consumers, over products that are positioned as antibacterial. In other words, chemical-laden shower gels are being rejected for ...

Increasing awareness of possible long-term side effects from chemical additives is influencing companies’ production methodology. Consumers are checking product ingredients before making purchases, looking to find out the origin of the ingredients. ...

The strong focus on incorporating natural ingredients and free from claims continued within bath and shower in 2018. Due to the relatively harsh Norwegian climate, consumers have traditionally appreciated bath and shower products marketed towards dry...

Bar soap is the most common format in the country for soaps and is expected to remain the same over the forecast period as well. All socioeconomic groups widely use bars as the awareness of liquid and gel formats remains low and the benefit of liquid...

With volume growth remaining static in bath and shower in 2018, positive value growth was due to the shift towards more expensive products. This trend can be seen across all bath and shower categories, with consumers opting for standard products ...

Whilst bath and shower is approaching maturity in Costa Rica, value and volume growth increased in 2018 over that seen in the previous year. However, price-based competition is having a considerable impact on value growth in this category, as major ...

Bath and shower is set to register slow growth over the forecast period due to maturity of demand, especially in the strongest category body wash/shower gel. This in turn is expected to make the category less attractive to new entrants, especially as...