Bath and Shower

Market research on the bath and shower industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category reports.
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Country Report

Country Report

Bath and Shower in the Philippines

Jul 2019

After hair care and skin care, bath and shower is the largest category within beauty and personal care in the Philippines. Nevertheless, unlike the other two categories, bath and shower suffered from a lack of significant product innovation over the ...

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Country Report

Bath and Shower in Germany

Jun 2019

In 2018, bar soap and bath additives saw growth in bath and shower. Both categories saw positive performances in current value terms, in spite of the overall negative performance of bath and shower. As seen in 2018, the growth of bar soap is expected...

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Company Profile

Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2019

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

US$570
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Country Report

Country Report

Bath and Shower in Switzerland

Jun 2019

Similar to other beauty and personal care categories, the trend towards organic products was also strong in bath and shower in 2018, with Swiss consumers increasingly focusing on organic ingredients and gentle formulations. Increased awareness of the...

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Country Report

Country Report

Bath and Shower in Austria

Jun 2019

Bath and shower products which suggested either indulgence or bringing wellness into consumers’ homes were popular in 2018. The demand for products containing natural ingredients was also very strong. Bath and shower products which imply indulgence, ...

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Country Report

Country Report

Bath and Shower in Egypt

Jun 2019

Among all bath and shower products, bar soap still took the largest share of sales in 2018. For a very long time, Egyptian people have used bar soap as their first preference for nearly all hygienic purposes. On the other hand, liquid soap witnessed ...

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Country Report

Country Report

Bath and Shower in Uzbekistan

Jun 2019

The further expansion of Uzbekistan’s economy is expected to support healthy growth in bath and shower volume and current value sales over the forecast period. Bath and shower products will become more affordable to consumers as disposable incomes ...

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Country Report

Country Report

Bath and Shower in Hungary

Jun 2019

Bath and shower products significantly benefited from generally increasing income levels in Hungary over the review period. Moreover, the growing influence of media channels on consumption trends created higher awareness of personal hygiene. Despite ...

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Country Report

Country Report

Bath and Shower in Slovenia

Jun 2019

While mass brands dominate this category, premium brands were more dynamic in 218. Average unit prices rose across the category as consumers became slightly less price sensitive in line with improvements in the economy and their disposable incomes. ...

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Country Report

Bath and Shower in Kenya

Jun 2019

Even though many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, ...

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Country Report

Bath and Shower in the United Arab Emirates

Jun 2019

A nascent trend in bath and shower is that simple and natural products are increasingly favoured, especially by young consumers, over products that are positioned as antibacterial. In other words, chemical-laden shower gels are being rejected for ...

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Bath and Shower in Morocco

Jun 2019

Increasing awareness of possible long-term side effects from chemical additives is influencing companies’ production methodology. Consumers are checking product ingredients before making purchases, looking to find out the origin of the ingredients. ...

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Country Report

Country Report

Bath and Shower in Norway

Jun 2019

The strong focus on incorporating natural ingredients and free from claims continued within bath and shower in 2018. Due to the relatively harsh Norwegian climate, consumers have traditionally appreciated bath and shower products marketed towards dry...

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Country Report

Bath and Shower in Pakistan

Jun 2019

Bar soap is the most common format in the country for soaps and is expected to remain the same over the forecast period as well. All socioeconomic groups widely use bars as the awareness of liquid and gel formats remains low and the benefit of liquid...

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Country Report

Country Report

Bath and Shower in Latvia

Jun 2019

With volume growth remaining static in bath and shower in 2018, positive value growth was due to the shift towards more expensive products. This trend can be seen across all bath and shower categories, with consumers opting for standard products ...

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Country Report

Bath and Shower in Costa Rica

Jun 2019

Whilst bath and shower is approaching maturity in Costa Rica, value and volume growth increased in 2018 over that seen in the previous year. However, price-based competition is having a considerable impact on value growth in this category, as major ...

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Bath and Shower in Taiwan

Jun 2019

Bath and shower is set to register slow growth over the forecast period due to maturity of demand, especially in the strongest category body wash/shower gel. This in turn is expected to make the category less attractive to new entrants, especially as...

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Country Report

Country Report

Bath and Shower in Uruguay

Jun 2019

Uruguayan consumers remained very traditional towards bath and shower products in the country in 2018. Despite the young population being more open to trying new products, traditional products captured the majority of sales. Bar soap, the most common...

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Country Report

Bath and Shower in Azerbaijan

Jun 2019

In 2018, bath and shower grew both in volume and current value terms in Azerbaijan due to the improved national economy and higher disposable incomes. Consumers were able to trade back up to the standard products they had been using before the ...

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Country Report

Country Report

Bath and Shower in Estonia

Jun 2019

Bath and shower categories saw diverse trends in 2018. Bar soap and bath additives are facing maturity. In the case of bar soap, people have shifted towards more convenient and value-added liquid soap and body wash/shower gel. Meanwhile, in the case ...

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