Bath and Shower

Bath and shower recorded a negative performance in terms of retail volume and current value growth in 2021. However, this was a direct consequence of the Coronavirus (COVID-19) crisis on the performance of bath and shower in 2020. The pandemic led to…

After a bumper year of sales in 2020, demand for bath and shower products normalised in 2021 resulting in a decline in both retail volume and current value sales. Even though there was a sizeable drop in demand for hand sanitisers in 2021, the…

Increased consumer awareness of the importance of personal hygiene and a rising focus on physical health and wellbeing since the start of the pandemic greatly boosted sales of bath and shower products in Turkey in 2020 and 2021. Public health…

In 2021, the effects of the Coronavirus COVID-19 pandemic on bath and shower remained uneven in terms of demand and consumption, although signs of stabilisation were evident. On the one hand, Swedish consumers largely changed their consumption habits…

In 2020, during the height of the pandemic, there was significant demand for bath and shower products with benefits such as antibacterial properties. Hand sanitisers were also hugely in demand (see below). However, in 2021, bath and shower returned…

In 2021, the growth of bath and shower accelerated in both retail volume and current value growth as consumers continued to invest in a wider range of products. Rising numbers of middle-class consumers in Kenya combined with product development and…

Bath and shower benefited strongly from the Coronavirus (COVID-19) pandemic in 2020, underpinned by exponential retail volume and current value growth for liquid soap and hand sanitisers and, to a lesser degree, bar soap and intimate wipes. There…

Having surged by more than two-fifths during 2020, retail constant value sales (2021 prices) of bath and shower exhibited a modest decline in 2021 but remained well above their pre-pandemic level. During 2020, the pandemic was the main driver of…

Demand for bath and shower surged during 2020, with retail constant value sales (2021 prices) rising by almost a third, as COVID-19 made personal hygiene more of a priority for many local consumers. Unsurprisingly, demand for hand sanitisers, bar…

Overall per capita consumption of bath and shower products remained relatively stable during the pandemic in 2020 and 2021. While some less essential products, such as those in intimate hygiene, saw sales decline in 2020, with people spending less…

Bath and shower displayed ongoing resilience in 2021. The pandemic has had an undeniable impact, with high sales of hand sanitisers, bar soap and liquid soap arising from the demand for antibacterial hand cleansing products. The shortage experienced…

Bath and shower experienced a steep decline in 2021, as consumers’ intense concerns over hygiene that defined 2020 dissipated. The decrease in COVID-19 rates during 2021, the reopening of the economy, mass vaccination programmes and better awareness…

Bath and shower continued to benefit from the impact of the COVID-19 pandemic on sales in 2021, with all categories recording growth in current value terms. With Thailand continuing to face the threat of further waves of COVID-19 in 2021 demand for…

The pandemic led to heightened hygiene concerns among the Taiwanese, both in the home and on a personal level. Therefore, consumers started to pay greater attention to stricter cleaning and bathing regimes, meaning that they were not only concerned…

In 2020, during the height of the pandemic, there was significant demand for bath and shower products with benefits such as antibacterial properties. Hand sanitisers were also hugely in demand (see below). However, in 2021, bath and shower returned…

Having registered double-digit retail volume and current value growth in 2020, bath and shower witnessed a strong drop in sales over 2021. However, the performances within the category were uneven, with growth for bar soap, bath additives, body…

Bar soap continued to be the most popular bathing product, mainly because it is more economical, with body wash/shower gel still being a niche product. However, more economical brands such as Caen, Senones and Leo are gaining traction. Bath salts are…

Bath and shower was largely unaffected by the pandemic, with value and volume growth in 2021 on par with 2020. Continued population growth also supported value and volume sales. Bar soap accounted for the vast majority of value sales. due to its low…

Liquid soap recorded extraordinary growth in 2020 as consumers to rushed to stock up on hygiene products in response to the outbreak of COVID-19. Although the category witnessed a significant decline in current value terms in 2021, sales of liquid…

In 2021, bath and shower retail value sales remained at the same level as in the previous year when the category recorded an exceptionally dynamic performance as it benefitted from increased consumer time at home and heightened concerns over…