Sun Care

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

Like in many areas of beauty and personal care in the Philippines, there remained a long-standing trend towards sun care products with skin whitening properties. While consumers typically use SPF50 sun protection to help maintain a fair complexion, ...

German consumers are ready to spend more on sun protection products, with premium sun protection seeing the highest current value growth within sun care in 2018. Germans are also interested in using products with higher SPFs. One of the reasons is ...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

Sun care is expected to see strong growth over the forecast period in current value terms. Increasing consumer awareness of the potential damage of sun exposure will help growth to remain positive over the forecast period. More products with added ...

Awareness of the importance of sun protection when spending time in the sun increased strongly in the review period, which had a positive impact on the performance of the category during 2018. The need for (and therefore the demand for) sun ...

Sun care witnessed growth in both value and volume terms in 2018. Adult sun care dominates, with sun protection as the biggest unit driver of growth. This is to be expected with Egypt’s very hot weather in summer and the sun shining throughout the ...

Sun care looks set to perform well over the forecast period, with robust growth in total volume and current value sales projected. While this is partly because economic conditions in Uzbekistan are expected to improve, the positive development of the...

Sun care saw stable growth over the review period, thanks to the fact that sun protection received increased attention in Hungary. Sun care products are becoming even more sophisticated, and they are available in various product formats, such as ...

Sun care is unique in beauty and personal care, as it is highly seasonal and dependent on the weather. Long, sunny summers lasting from June to early September lead to relatively stable sales, and Slovenia has a moderate climate. However, sun care ...

In line with global health concerns about the effects of long exposure to sunlight, adult sun care is expected to witness growth in the forecast period. Due to the fact that sun protection products remain largely unaffordable for many consumers for ...

Sun protection and sun safety for children are growing topics in the region, and awareness is increasing that products need “broad spectrum protection” to block out both UVA and UVB rays. Parents are told that sun protection should be reapplied every...

Sun care registered steady current value growth in 2018, with the same growth rate as seen the previous year. This was partly because many sun care brands revised their packaging types and sizes and reviewed the placement of their products towards ...

Sales of sun care in 2017 were saved by a warm and sunny autumn, which resulted in strong performance. However, the strong growth of 2017 was surpassed by even more dynamic growth in 2018. The spring and summer of 2018 was unusually long and warm, ...