Sun Care

Market research on the sun care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Sun Care in Tunisia

Jul 2020

Sales increased during the spring and summer in 2019, yet some households also started to purchase sun care products in the autumn and winter, in line with consumers becoming more conscious of the negative effects of sun exposure. Furthermore, ...

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Sun Care in Romania

Jul 2020

Chemists/pharmacies continued to be the main distribution channel for sun care products in 2019. This was being helped by the fact that dermocosmetic sun care products experienced significant growth in popularity among Romanian consumers, ...

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Sun Care in Latvia

Jul 2020

It would be difficult to accurately describe Latvia as a warm and sunny country. However, there is still some demand for sun care products as Latvian summers can be surprisingly warm, while many people among the country’s population have very fair ...

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Sun Care in Costa Rica

Jul 2020

Sun care maintained strong current value growth in 2019, with slower retail volume growth also maintained in all categories. Sun protection and baby and child-specific sun care saw the strongest growth, as protecting the skin from the sun is ...

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Sun Care in Hungary

Jul 2020

Sun care recorded modest current value growth in Hungary in 2019, with the majority of product areas also seeing modest growth. Baby and child-specific sun care and aftersun were the best performers, while self-tanning saw a current value decline in ...

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Sun Care in Estonia

Jul 2020

Sun care saw healthy growth in 2019, benefiting from a particularly warm summer season which boosted sales during the peak months of June-August. Rising disposable incomes also contributed to growth, with increased numbers of Estonians stocking up on...

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Sun Care in Croatia

Jul 2020

Croatia demonstrated somewhat surprising trends regarding sun care, given that it is one of the most sun-drenched countries in Europe. At the end of the review period 52% of the population did not use sun care, but women tended to use such products ...

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Sun Care in Israel

Jul 2020

Consumer awareness of the benefits of sun care was growing in 2019, leading many to choose sun protection with higher SPF, and active ingredients. Consumers also sought products with added benefits, such as sun protection that was also a moisturiser,...

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Sun Care in Morocco

Jul 2020

During 2019, consumer awareness of the need to use sun care products to avoid damage to the skin remained relatively high in Morocco. While sales have historically tended to rise during the spring and summer, some households also started purchasing ...

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Sun Care in Ecuador

Jul 2020

Sales of sun care continue to benefit from better consumer awareness of the importance of shielding one’s skin from the harmful rays of the sun. The sources of information supporting consumer interest in sun care include the marketing campaigns of ...

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Sun Care in Peru

Jul 2020

Although the potential dangers of overexposure to the sun’s rays have been well reported in Peru, having a tan is regarded as a status symbol in the country as it is associated with those who own a beach house or are members of a prestigious social ...

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Sun Care in Guatemala

Jul 2020

Sun care remained a small category in Guatemala in 2019, dominated by sun protection. Sun care mainly caters to mid- to high-income consumers and often, these products are only used when consumers are in the sun for a prolonged period of time, such ...

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Sun Care in Taiwan

Jul 2020

Abnormally poor weather conditions in Taiwan in 2019 put a dampener on the growth of sun protection. Consistently rainy and cloudy days in 2019 led to a drop in the consumption of sun protection with consumers going to the beach less and limiting ...

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Sun Care in Vietnam

Jul 2020

In 2019, sun care saw healthy value and volume growth, mainly due to climate change and higher awareness of the benefits of sun care products. For example, the level of UV in Ho Chi Minh City is usually high during summer, which is harmful to skin. ...

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Sun Care in Greece

Jul 2020

Sun care recorded healthy growth in 2019, with the strong momentum being seen in inbound tourism the key driver of category growth. In addition, category sales are also benefiting from rising consumer awareness of the hazards that are associated with...

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Sun Care in Colombia

Jul 2020

Sun care saw another year of strong current value growth in Colombia in 2019. Recommendations to use sun screen supported the double-digit growth of sun protection, which remained by far the largest category. More consumers now understand the ...

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Sun Care in Argentina

Jul 2020

Argentinean consumers became increasingly aware of the harmful effect of over-exposure to the sun on skin health during the review period. As a result, products with high protective factors gained ground at the expense of those with low factors. The ...

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Sun Care in Brazil

Jul 2020

Sales of sun care products are generally correlated quite closely with the local weather conditions. Hotter weather usually means that sun care sales will perform well – and this was the case in 2019. The summer season in Brazil was very hot in 2019,...

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Sun Care in Chile

Jul 2020

Chileans became more aware of the dangers of unprotected sun exposure during the review period, which resulted in more people including the use of sun protection in their daily routines. This not only supported growing demand for sun protection, ...

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Sun Care in Hong Kong, China

Jul 2020

Sun care saw volume and current value growth rates slow in 2019. This was mainly due to the economic uncertainty, societal disruption and sharp fall in visitor numbers from mainland China caused by the anti-government protests that rocked Hong Kong ...

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