Colour Cosmetics

Colour cosmetics returned to positive retail volume growth in 2022, following two years of decline in the wake of the Coronavirus (COVID-19) pandemic. Heavy restrictions on consumer mobility, work-from-home polices and few social opportunities…

For many women in Serbia, the quality of colour cosmetics remains a top priority, with over 50% of consumers valuing quality over other factors. Low-priced cosmetics are often viewed with scepticism due to doubts about their quality. As such, when…

Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at…

In 2022, both retail volume and current value sales of colour cosmetics in Japan remained lower than pre-pandemic levels due to new lifestyles and the practice of wearing face masks becoming engrained in many consumers’ routines. However, a sales…

Colour cosmetics performed strongly in 2022. In spite of high inflation, caused by the energy crisis stemming from the war in Ukraine, colour cosmetics registered both healthy constant value and volume growth. With society fully opened up and most…

Sales of colour cosmetics grew well in 2022 with demand recovering as pandemic restrictions were lifted. Pandemic restrictions especially hampered sales of the “under the mask” categories such as lip products, but increased demand for such products…

In 2022, colour cosmetics continued to recover thanks to the further easing of COVID-19 related restrictions, such as the lifting of the obligation to wear face masks in shops, which occurred in May 2022 in Italy (and in the summer for offices, and…

2022 marks the second year of recovery for colour cosmetics after the landscape experienced a sharp decline during the outbreak of COVID-19. As a result of home seclusion and mask-wearing, huge declines were seen for various colour cosmetics in 2020.…

Colour cosmetics was the category that took the biggest hit during the pandemic, witnessing a free-fall in sales amidst lockdowns (notably including the closure of department stores and beauty specialist retailers), mask-wearing and reduction in…

Beauty is one of the more dynamic industries in Indonesia. Beauty-related categories see constant innovation, and all players must be ready to adapt to industry and market changes. This awareness, required before and during the Coronavirus (COVID-19)…

Colour cosmetics continue to face challenges. After the removal of COVID-19 quarantine restrictions, the category gradually began to recover as the pandemic face masks were removed, and society reopened. However, due to geopolitical conflicts in…

Consumers tend to favour make-up with complementary skin care properties, with the most important products being those that clean, moisturise and hydrate. In this environment, hybrid formats that cross beauty and personal care categories, such as…

Changes in consumer habits in Chile were reflected in the performance of colour cosmetics in 2022, a category which experienced significant declines compared to the previous year, when both retail volume and value sales recorded double-digit growth.…

2021 recorded robust value sales growth for eye make-up in Israel, as people had to wear masks due to the COVID-19 pandemic, making their eyes the focal point when wearing a mask. This trend continued during the first quarter of 2022, when the mask…

The lifting of the requirement to wear face masks in public places in Malaysia at the end of 2022 helped support a partial recovery of demand for colour cosmetics, especially in categories like lip products. With COVID-19 fears subsiding and…

Colour cosmetics saw strong growth in retail value sales in 2022, buoyed by consumers returning to workplaces, out-of-home activities, and social events as governments rolled back COVID-19 safety measures and the economy reopened. With the removal of…

After two tight years in 2020 and 2021 due to the onset of COVID-19, 2022 proved to be a year of recovery for sales of colour cosmetics in Tunisia. During the height of the pandemic, demand recorded a significant decline because many women had to…

In 2022, colour cosmetics recorded a positive recovery stimulated by recovering tourism and returning to pre-COVID-19 lifestyles, with consumers socialising more, and attending occasions and events. The influx of tourism stimulated sales of more…

Despite poor economic conditions, colour cosmetics recorded a positive performance in 2022. However, most products saw slower retail volume sales due to weaker consumer spending power caused by high inflation, while the high increases in unit prices,…

Colour cosmetic witnessed dynamic growth in value and volume terms in 2022. The category is still far from maturity and is attracting a rising number of consumers. In particular, younger generations such as Millennials and generation Z are among the…