Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Coty Inc in Beauty and Personal Care

Oct 2020

Coty ranks highly in its key categories of colour cosmetics and fragrances, but faces intense competition from the rise of indie brands. The COVID-19 pandemic will also bring further obstacles for Coty’s portfolio, due to its discretionary nature and...

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Company Profile

Company Profile

Unilever in Beauty and Personal Care

Oct 2020

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does...

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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Oct 2020

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2020

As beauty and personal care sees growth for indie players and private label, Beiersdorf is looking to raise its profile through incubators. Through repositioning Nivea, launching new circular products and running a K-beauty incubator, Beiersdorf saw ...

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Country Report

Country Report

Deodorants in Azerbaijan

Sep 2020

In 2019, deodorants grew in Azerbaijan both in volume and value terms, as the economic situation kept improving and with it discretionary income across consumers. Moreover, the habit of using deodorants is slowly making inroads within communities ...

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Country Report

Deodorants in Switzerland

Sep 2020

A fresh and clean feeling – and scent – are important for most Swiss consumers. Deodorants that provide good odour protection, leave a long-lasting fresh feeling without being too strong in terms of scent are in strong demand. Sprays is expected to ...

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Country Report

Country Report

Deodorants in Cameroon

Sep 2020

Deodorants continued to perform well in 2019, driven by urbanisation and a growing young population that is increasingly engaged in formal employment. Pricing is the major factor in consumers’ purchasing decisions. Most consumers within the low- and ...

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Country Report

Country Report

Deodorants in Kenya

Aug 2020

In general, deodorants contain aluminium, which is the primary ingredient to block the sweat glands. They also usually contain propylene glycol, a petroleum-based substance used to create a soft and sleek consistency, and phthalates, which are also ...

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Country Report

Country Report

Deodorants in South Africa

Aug 2020

In 2019, deodorants maintained a similar current value growth rate to the rates seen in the review period. Deodorants are considered essential for South African consumers to maintain hygiene, which continued to drive sales, with such products also ...

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Country Report

Country Report

Deodorants in Nigeria

Aug 2020

Deodorants in Nigeria are yet to reach maturity and so have great scope to grow over the forecast period. While the weak economy over the review period limited performance, economic recovery over the coming years will contribute to significant growth...

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Country Report

Deodorants in Pakistan

Jul 2020

The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care led to robust growth of deodorants in 2019, especially among the young population that makes up 57% of the consumer market. A massively ...

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Country Report

Deodorants in Germany

Jul 2020

Deodorants in Germany was still growing at a stable pace in 2019. The category was also projected to post positive, albeit relatively modest, current value growth over the forecast period. It is felt that, with already frequent purchases of the ...

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Country Report

Country Report

Deodorants in Portugal

Jul 2020

Deodorants saw slow growth of less than 1% in 2019: although they are purchased all year round they are also subject to a significant degree of seasonality, with volume sales peaking in the summer. 2019 saw a cool summer, following on from a similar ...

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Country Report

Country Report

Deodorants in Algeria

Jul 2020

Growth in total deodorants current value sales in 2019 surpassed that recorded in 2018. This improvement was driven by steep price hikes that ensued from rising inflation, the imposition of higher customs duties and the depreciation of the Algerian ...

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Country Report

Country Report

Deodorants in Uruguay

Jul 2020

Deodorants struggled in 2019, seeing a strong decrease in volume sales. This can mainly be attributed to the fact that prices are cheaper in neighbouring Argentina and Brazil. Despite the devaluation of the local currency, the price of deodorants ...

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Country Report

Country Report

Deodorants in Uzbekistan

Jul 2020

The deodorants category remained far from saturated in 2019, with a large number of untapped potential consumers who still do not use deodorants on a daily basis present in rural areas, and the urban population remaining the primary consumers. Sales ...

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Country Report

Country Report

Deodorants in Bolivia

Jul 2020

Uptake of deodorants is relatively low in Bolivia, for both men and women, in the beauty and personal care market, especially in lower-income households. Nevertheless, hygiene habits of consumers are changing and people are becoming increasingly ...

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Deodorants in Dominican Republic

Jul 2020

While price remained a key factor in purchasing decisions in the deodorants category in 2019, manufacturers sought to drive growth through innovation and consumers increasingly looked for products offering extra benefits and new technological ...

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Country Report

Deodorants in Serbia

Jul 2020

Deodorant sprays remained dominant in Serbia’s deodorants category in 2019. Sprays did lose value share as other categories demonstrated stronger growth, but this loss was slight. Sprays are considered the most convenient by the majority of Serbian ...

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Country Report

Country Report

Deodorants in the Netherlands

Jul 2020

In the Netherlands, there has been a shift within deodorants away from products that focus on offering consumers an attractive scent towards products that offer elements of skin care. Many of the latest product developments promise benefits such as ...

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