Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2019

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

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Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Nov 2019

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

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Company Profile

Natura & Co in Beauty and Personal Care

Oct 2019

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2019

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

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Company Profile

Beiersdorf AG in Beauty and Personal careCompany Profile

Sep 2019

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

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Company Profile

Coty Inc in Beauty and Personal Care

Aug 2019

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

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Country Report

Country Report

Deodorants in the Philippines

Jul 2019

Although deodorants have long been widely available across the Philippines, their penetration has been weaker among lower-income groups. However, with the availability of smaller pack sizes and more affordable prices, deodorants are becoming more ...

US$990
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Country Report

Country Report

Deodorants in Germany

Jun 2019

Deodorants saw current value and volume growth in 2018, but some individual categories performed better than others. Deodorant sprays remained the largest category, followed by deodorant roll-ons, although the latter saw the highest current value ...

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Country Report

Country Report

Deodorants in Switzerland

Jun 2019

Deodorants is projected to post positive, albeit modest, current value growth over the forecast period. Indeed, despite frequent purchases in the category, growth is projected to be slow due to its relative maturity. Although manufacturers of ...

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Country Report

Deodorants in Austria

Jun 2019

The most evident trend within deodorants in 2018 was the significant consumer demand for aluminium-free products. This high demand was based on consumer concerns that deodorants containing aluminium could be harmful to their health, as this issue was...

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Country Report

Country Report

Deodorants in Egypt

Jun 2019

Deodorants witnessed growth in 2018 in both volume and value terms after the general volume decline in 2017. The stabilisation of economic conditions has made consumers regain their trust in and psychologically adapt to the new prices. Deodorants are...

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Country Report

Country Report

Deodorants in Uzbekistan

Jun 2019

Deodorants is expected to record steady growth in volume and current value sales over the forecast period. The category will continue to benefit as economic development not only makes deodorants affordable to more consumers, but also encourages the ...

US$990
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Country Report

Country Report

Deodorants in Hungary

Jun 2019

Demand for deodorants continued to increase in Hungary in 2018, in spite of the fact that the growth potential of deodorants is not particularly high on a per capita basis. Thanks to generally increasing awareness of personal hygiene and higher ...

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Country Report

Deodorants in Slovenia

Jun 2019

Value sales growth of deodorants registered a considerable improvement in 2018 compared to the review period contraction. Deodorant roll-ons had a significant impact on the overall performance of deodorants, as it declined once again due to ...

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Country Report

Country Report

Deodorants in Kenya

Jun 2019

In general, deodorants contain aluminium, which is the primary ingredient included in antiperspirant deodorants, the function of which is to block the sweat glands, decreasing sweating. They also usually contain propylene glycol, which is a ...

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Country Report

Country Report

Deodorants in the United Arab Emirates

Jun 2019

Deodorant sprays was the most popular format within deodorants in the United Arab Emirates in 2018, due to ease of usage and perceived higher hygiene. Considering consumers’ fast-paced lifestyles and the very hot weather in the country, spray ...

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Country Report

Country Report

Deodorants in Morocco

Jun 2019

Awareness of the risks and long-term side effects of using deodorants became more widespread in the last years of the review period, which led some consumers to seek natural substitutes and even home-made alternatives. However, due to continuous ...

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Country Report

Country Report

Deodorants in Norway

Jun 2019

Deodorants continued to register negative value sales development in 2018. Despite a high degree of maturity, deodorants managed to register positive value growth for most years at the beginning of the review period. This was a result of ...

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Country Report

Country Report

Deodorants in Pakistan

Jun 2019

The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care have led to robust growth of deodorants in Pakistan, especially among the young population that makes up 57% of the consumer market. A ...

US$990
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Country Report

Country Report

Deodorants in Latvia

Jun 2019

Deodorants are already seen as essential products by the vast majority of Latvian people and for this reason sales of deodorants are already well-developed and the category is already highly mature. This means that it can be difficult for companies ...

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