Deodorants

Deodorant roll-ons remained the leading category in terms of value sales within deodorants in 2022, and also continued to see the strongest growth. Marks and Spencer (M&S) entered this category in 2021 and immediately accounted for a notable share of…

Thanks to a successful vaccination campaign Saudi Arabia was able to lift its remaining COVID-19 restrictions in 2022 with consumers returning to more active work and social lives. With consumers spending more time out the home again there was…

The return to overall positive retail volume growth for deodorants in 2022 was underpinned by the fuller resumption of work, social and fitness/exercise/sports norms as the Coronavirus (COVID-19) pandemic and related restrictions eased. Meanwhile,…

After a year of slow decline in 2021, deodorants in Vietnam returned to current value growth in 2022, as activities outside the home gradually resumed after the pandemic. However, sales were unable to see full recovery, not quite reaching the level…

Deodorants, which is a very mature category in Norway, struggled to generate retail volume growth throughout the review period, including a sharp decline in 2022, while the decrease in retail current value sales was limited by inflation and rising…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war in 2022 - on the flip side, Azerbaijan is heavily dependent on trade and…

Deodorants is seeing small volume growth and strong value growth, having recovered from a negative-figure sales slump in recent years. The COVID-19 quarantine period is one of the factors contributing to the slump, as are the supply chain disruptions…

Retail volume sales of deodorants rebounded in 2022, after two years of decline, although the market size remained smaller than the 2019 pre-Coronavirus (COVID-19) level. Nonetheless, the demand for deodorants increased in line with the gradual…

Deodorants achieved another solid year of growth in 2022 as the category recovered from the pandemic. Many people had spent time at home and used far less deodorant during the long periods spent at home. As consumers resumed normal lifestyles in…

In 2022, current value growth of deodorants in Finland outpaced volume growth, due in part to the impact of inflation on pricing. Volume sales levels remained stable during the year, with an increasing demand for value-added products contributing to…

The ongoing economic hardship in Algeria was exacerbated by the start of the war in Ukraine leading to rising inflation and the depreciation of the Algerian dinar in 2022. With levels of disposable income being squeezed, affordability became a…

Sales of deodorants experienced further growth in 2022 as most Bulgarians returned to the office or to school, and there were no restrictions on travel, socialising and entertainment. The relatively low household penetration of these products also…

Deodorant sales experienced a surge in growth in value terms in 2022 as consumers returned to workplaces, schools, and social activities after the rollback of most COVID-19 safety measures. Additionally, domestic and international travel resumed,…

Traditional deodorants is experiencing slight demand due to consumers purchasing it less frequently. Conversely, antiperspirants, which forms part of deodorants, are generally more popular than classic deodorants, which drove healthy value sales…

In 2022, deodorants presented a strong retail value growth and appeared among the leading product areas for both growth and recovery from the impact of COVID-19. The COVID-19 pandemic negatively impacted demand for deodorants as consumers worried…

Deodorants was marginally impacted by the pandemic due to the essential nature of such products. While consumers engaged in fewer social events, consumers still used deodorants on a daily basis, with demand being further boosted by the strong…

Sales of deodorants registered strong growth in 2022 as consumers returned to their social and professional lives, and participated in activities such as sport. Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people…

Mainstream deodorant brands such as Nivea, Rexona and Dove continued to dominate the product area in 2022, benefitting from their strong presence at major grocery retailers. As most consumers purchase deodorants during their grocery runs, mainstream…

In August 2022, Unilever Israel Ltd decided to stop offering discounts on their products, including deodorants, which in turn caused an increase in the prices of their products. Osher Ad, a retail chain, consequently decided to stop selling the…

Similarly, to other beauty and personal care product areas, “clean” and natural ingredients have remained highly sought after by consumers, boosted by the COVID-19 health crisis. Companies have been promoting natural and organic trends, alongside…