Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Deodorants in Nigeria

Aug 2020

Deodorants in Nigeria are yet to reach maturity and so have great scope to grow over the forecast period. While the weak economy over the review period limited performance, economic recovery over the coming years will contribute to significant growth...

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Deodorants in Pakistan

Jul 2020

The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care led to robust growth of deodorants in 2019, especially among the young population that makes up 57% of the consumer market. A massively ...

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Deodorants in Germany

Jul 2020

Deodorants in Germany was still growing at a stable pace in 2019. The category was also projected to post positive, albeit relatively modest, current value growth over the forecast period. It is felt that, with already frequent purchases of the ...

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Deodorants in Portugal

Jul 2020

Deodorants saw slow growth of less than 1% in 2019: although they are purchased all year round they are also subject to a significant degree of seasonality, with volume sales peaking in the summer. 2019 saw a cool summer, following on from a similar ...

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Deodorants in Algeria

Jul 2020

Growth in total deodorants current value sales in 2019 surpassed that recorded in 2018. This improvement was driven by steep price hikes that ensued from rising inflation, the imposition of higher customs duties and the depreciation of the Algerian ...

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Deodorants in Uruguay

Jul 2020

Deodorants struggled in 2019, seeing a strong decrease in volume sales. This can mainly be attributed to the fact that prices are cheaper in neighbouring Argentina and Brazil. Despite the devaluation of the local currency, the price of deodorants ...

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Deodorants in Uzbekistan

Jul 2020

The deodorants category remained far from saturated in 2019, with a large number of untapped potential consumers who still do not use deodorants on a daily basis present in rural areas, and the urban population remaining the primary consumers. Sales ...

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Deodorants in Bolivia

Jul 2020

Uptake of deodorants is relatively low in Bolivia, for both men and women, in the beauty and personal care market, especially in lower-income households. Nevertheless, hygiene habits of consumers are changing and people are becoming increasingly ...

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Deodorants in Dominican Republic

Jul 2020

While price remained a key factor in purchasing decisions in the deodorants category in 2019, manufacturers sought to drive growth through innovation and consumers increasingly looked for products offering extra benefits and new technological ...

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Deodorants in Serbia

Jul 2020

Deodorant sprays remained dominant in Serbia’s deodorants category in 2019. Sprays did lose value share as other categories demonstrated stronger growth, but this loss was slight. Sprays are considered the most convenient by the majority of Serbian ...

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Deodorants in the Netherlands

Jul 2020

In the Netherlands, there has been a shift within deodorants away from products that focus on offering consumers an attractive scent towards products that offer elements of skin care. Many of the latest product developments promise benefits such as ...

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Deodorants in the Czech Republic

Jul 2020

Deodorants continued to see positive retail current value growth in 2019. The fitness and healthy lifestyle trends stimulated higher demand for deodorants to reduce perspiration and body odour. Players continually looked to improve the effectiveness ...

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Deodorants in Finland

Jul 2020

Deodorants was a mature category in Finland, with little room for growth. Companies therefore need to work hard and be innovative in order to differentiate their products. In 2019, players tried to stand out by offering hydrating features in their ...

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Deodorants in Sweden

Jul 2020

In Sweden, deodorants are everyday consumer goods, used by most of the Swedish population, with the only exception being those of very low income or recent arrivals from areas with differing consumption patterns. As a result, mass products dominate ...

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Deodorants in Lithuania

Jul 2020

2019 saw deodorant roll-ons remain the largest and most dynamic category of deodorants in Lithuania. Consumers tend to prefer these over deodorant sprays, which are often regarded as potentially harmful due to the effects of aerosol chemicals on the ...

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Deodorants in Georgia

Jul 2020

Deodorant sprays remained the most popular format within the category in Georgia in 2019, in addition to recording the most impressive current value and volume growth. This is supported by the high availability of sprays, affordability compared to ...

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Deodorants in Kazakhstan

Jul 2020

Although all areas of deodorants registered current value sales growth in 2019, that growth tended to be far slower than that recorded in prior year, a result due in part to increasingly competitive pricing and deep discounting. Nevertheless, ...

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Deodorants in Slovakia

Jul 2020

Deodorant roll-ons and creams were the two most dynamic categories in 2019. These products benefited from growing concerns over the potential harm to the environment from using deodorant sprays, the perceived greater protection offered by deodorant ...

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Deodorants in Belarus

Jul 2020

Growing hygiene standards amongst both urban and rural Belarusians continued to stimulate demand for deodorants in 2019. Sales were also boosted by the development of modern grocery retailing in the country, which made these products more accessible ...

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Deodorants in New Zealand

Jul 2020

Natural deodorants experienced growing demand in New Zealand in 2019 as consumers are looking more closely at ingredients. Only Good’s natural deodorant has been doing well in supermarkets by giving customers an alternative to traditional deodorants ...

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