Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Johnson & Johnson Inc. in Beauty and Personal Care

Mar 2019

J&J Inc.’s consumer division kept a steady growth in 2017. The division’s sales have mainly been stemming from skin care products thanks to strong well-established brands such as Aveeno or Neutrogena. The company’s sales in baby products has been ...

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Company Profile

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jan 2019

Japanese beauty giant Shiseido Co Ltd ranked ninth globally in 2017. The company is undergoing a Vision 2020 strategic overhaul, rebuilding its business structure and growing sales beyond Japan. Accelerating the growth momentum via “Prestige First” ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Dec 2018

Henkel recorded another year of positive growth in beauty in 2017, however the company continues to perform below industry average due to its strong historic reliance on colourants, a category with limited prospects. To ensure future growth, Henkel ...

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Strategy Briefing

Strategy Briefing

Competitive Strategies in Beauty and Personal Care

Dec 2018

International players and heritage brands are increasingly facing competition from local and regional companies, niche labels and alternative business concepts. These challenges serve as an inspiration for innovation with multinationals actively ...

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Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2018

Unilever continued to outperform the industry in 2017 fuelled by its series of acquisitions of trendy and premium brands. These acquisitions allowed the company to diversify its portfolio and strengthen key categories such as skin care. Unilever has ...

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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Nov 2018

L’Oréal leads global beauty and personal care. Facing dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart diagnostics, healthy living ...

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Company Profile

Company Profile

Natura&Co in Beauty and Personal Care

Nov 2018

Natura&Co´s challenges go global with the integration of all three brands: Natura, Aesop and The Body Shop. Natura brand grows in Latin America, thanks to the rebound in its Brazilian operations. The integration process with TBS is expected to ...

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Company Profile

Company Profile

Kao Corp in Beauty and Personal Care

Oct 2018

In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...

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Company Profile

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Oct 2018

Colgate-Palmolive Co once again outperformed the BPC market this year, but with a narrowing advance. Colgate’s oral care engine is slowing relative to local competitors who find new ways to challenge the global leader, especially in dynamic ...

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Company Profile

Company Profile

Coty Inc in Beauty and Personal Care

Sep 2018

Following the acquisition of P&G brands, Coty earned itself a spot among the leading global beauty companies, and currently leads the fragrance industry. However, it continues to struggle for top line growth, due to challenges to increase revenue ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Aug 2018

Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...

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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Aug 2018

Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...

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Strategy Briefing

Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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Country Report

Country Report

Deodorants in Kenya

Jul 2018

There is low consumer awareness with regard to deodorants, but this is changing. Notably, brands such as Nivea are using this opportunity to market their products as having modern skin care technology. Generally, the aim is that through in-store ...

US$990
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Country Report

Country Report

Deodorants in New Zealand

Jun 2018

Deodorant sprays was revitalised over the review period with the introduction of body mists. Previously, deodorant sprays were either antiperspirant aerosol sprays for underarm odour protection, or body sprays used for more general body refreshing. ...

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Country Report

Country Report

Deodorants in Vietnam

Jun 2018

Over the forecast period, deodorants is expected to grow faster than ever due to the increasing demand for men’s personal care products. Vietnamese males are found to be more concerned about their appearance and wish to look more attractive and ...

US$990
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Country Report

Country Report

Deodorants in Peru

Jun 2018

Due to the slower economy, volume sales of deodorants have declined, since consumers have reduced the amount of product that they apply on each occasion. However, they still use deodorants after showering or when changing clothes, because it is ...

US$990
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Country Report

Country Report

Deodorants in Taiwan

Jun 2018

The forecast period is expected to see volume sales of deodorants continue to increase due to rising per capita usage. More consumers are becoming interested in deodorants as the acceptance of body odour continues to decline and people become more ...

US$990
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Country Report

Country Report

Deodorants in Macedonia

Jun 2018

Despite the maturity of the largest deodorants category – deodorant sprays – the leading players within deodorants have been at the forefront of innovation and new product development, which has helped maintain consumers’ focus on this category and ...

US$990
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Country Report

Country Report

Deodorants in Nigeria

May 2018

Deodorants is expected to perform well over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products ...

US$990
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