Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Deodorants in the Philippines

Jul 2019

Although deodorants have long been widely available across the Philippines, their penetration has been weaker among lower-income groups. However, with the availability of smaller pack sizes and more affordable prices, deodorants are becoming more ...

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Deodorants in Germany

Jun 2019

Deodorants saw current value and volume growth in 2018, but some individual categories performed better than others. Deodorant sprays remained the largest category, followed by deodorant roll-ons, although the latter saw the highest current value ...

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Deodorants in Switzerland

Jun 2019

Deodorants is projected to post positive, albeit modest, current value growth over the forecast period. Indeed, despite frequent purchases in the category, growth is projected to be slow due to its relative maturity. Although manufacturers of ...

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Deodorants in Austria

Jun 2019

The most evident trend within deodorants in 2018 was the significant consumer demand for aluminium-free products. This high demand was based on consumer concerns that deodorants containing aluminium could be harmful to their health, as this issue was...

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Deodorants in Egypt

Jun 2019

Deodorants witnessed growth in 2018 in both volume and value terms after the general volume decline in 2017. The stabilisation of economic conditions has made consumers regain their trust in and psychologically adapt to the new prices. Deodorants are...

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Deodorants in Uzbekistan

Jun 2019

Deodorants is expected to record steady growth in volume and current value sales over the forecast period. The category will continue to benefit as economic development not only makes deodorants affordable to more consumers, but also encourages the ...

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Deodorants in Hungary

Jun 2019

Demand for deodorants continued to increase in Hungary in 2018, in spite of the fact that the growth potential of deodorants is not particularly high on a per capita basis. Thanks to generally increasing awareness of personal hygiene and higher ...

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Deodorants in Slovenia

Jun 2019

Value sales growth of deodorants registered a considerable improvement in 2018 compared to the review period contraction. Deodorant roll-ons had a significant impact on the overall performance of deodorants, as it declined once again due to ...

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Deodorants in Kenya

Jun 2019

In general, deodorants contain aluminium, which is the primary ingredient included in antiperspirant deodorants, the function of which is to block the sweat glands, decreasing sweating. They also usually contain propylene glycol, which is a ...

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Deodorants in the United Arab Emirates

Jun 2019

Deodorant sprays was the most popular format within deodorants in the United Arab Emirates in 2018, due to ease of usage and perceived higher hygiene. Considering consumers’ fast-paced lifestyles and the very hot weather in the country, spray ...

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Deodorants in Morocco

Jun 2019

Awareness of the risks and long-term side effects of using deodorants became more widespread in the last years of the review period, which led some consumers to seek natural substitutes and even home-made alternatives. However, due to continuous ...

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Deodorants in Norway

Jun 2019

Deodorants continued to register negative value sales development in 2018. Despite a high degree of maturity, deodorants managed to register positive value growth for most years at the beginning of the review period. This was a result of ...

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Deodorants in Pakistan

Jun 2019

The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care have led to robust growth of deodorants in Pakistan, especially among the young population that makes up 57% of the consumer market. A ...

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Deodorants in Latvia

Jun 2019

Deodorants are already seen as essential products by the vast majority of Latvian people and for this reason sales of deodorants are already well-developed and the category is already highly mature. This means that it can be difficult for companies ...

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Deodorants in Costa Rica

Jun 2019

The desire for a positive self-image based on odour and stain control whilst enjoying multiple types of aspirational lifestyle concepts drove demand for deodorants from sports fans to nightclub enthusiasts in 2018. Major manufacturers continued ...

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Deodorants in Taiwan

Jun 2019

Most deodorants products in Taiwan not only prevent body odour caused by bacteria but also contain fragrances. However, it is a common concern that scented deodorants clash with perfume or other scented beauty and personal care products consumers ...

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Deodorants in Uruguay

Jun 2019

Deodorants spray remained Uruguayan consumers’ preferred format for deodorants in 2018, and deodorant sprays remained the largest category in terms of value sales. Sprays are readily available in stores throughout the country, and it is easy to find ...

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Deodorants in Azerbaijan

Jun 2019

In 2018, deodorants grew in Azerbaijan both in volume and current value terms, reflecting the improved economic situation and growing disposable incomes of local consumers. Busy lifestyles and increased physical activity increased consumer interest ...

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Deodorants in Estonia

Jun 2019

Estonians tend to prefer more traditional deodorant types, which explains the dominance of deodorant roll-ons and deodorant sprays. At the same time, the constant innovation and regular updates in deodorant offerings show that consumers always look ...

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Deodorants in Kazakhstan

Jun 2019

In Kazakhstan, deodorants are used for their primary purpose, which is to eliminate sweat and unpleasant smells. In 2018, this trend continued amongst Kazakh consumers, with no noticeable changes. However, during next five years, for the better ...

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