Deodorants

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Deodorants in Serbia

Jun 2022

Most consumers cut back on expenditure for deodorants in 2020 as lockdowns, social distancing, remote working and distance learning and limited social opportunities militated against usage. Consumers were also wary of the impending economic crisis in…

USD 1,195
Country Report

Deodorants in Croatia

Jun 2022

After recording steep declines in 2020 due to home seclusion, remote working and lockdown measures, deodorants saw total volume and current value sales return to growth in 2021 as the rollout of COVID-19 vaccines and the easing of public health…

USD 1,195
Country Report

Deodorants in Israel

Jun 2022

Most types of deodorants maintained positive, if significantly slower, retail volume and current value growth rates in 2020, compared to 2019. Nonetheless, the measures introduced to deal with the Coronavirus (COVID-19) pandemic resulted in less time…

USD 1,195
Country Report

Deodorants in Lithuania

Jun 2022

Demand for deodorants was negatively impacted by the COVID-19 pandemic during the previous year as consumer worried less about their body odour due to spending extended time at home in isolation. However, the decline remained small, because…

USD 1,195
Country Report

Deodorants in Sweden

Jun 2022

During 2021 and throughout the pandemic, deodorants, particularly mass brands like Rexona and Nivea Roll-on, typically sold through modern grocery retailers like hypermarkets and supermarkets. In these retail spaces, such deodorants have remained…

USD 1,195
Country Report

Deodorants in Estonia

Jun 2022

Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not participating in activities such as sport, there was less demand for deodorants. In 2021, with society gradually…

USD 1,195
Country Report

Deodorants in Kenya

May 2022

Deodorant usage and demand is on the increase in Kenya owing to improvements in consumer’s lifestyles and rising disposable incomes in general. Growing demand has pushed manufacturers to innovate underpinning a moderate rise in current value growth…

USD 1,195
Country Report

Deodorants in Bolivia

May 2022

In Bolivia, companies in the deodorants market suffered decreased sales during 2021 because of the illegal market. This is the second year that sales of deodorants have decreased. During 2020, the COVID-19 pandemic reduced consumption because of home…

USD 1,195
Country Report

Deodorants in New Zealand

May 2022

Deodorant sales in 2020 underperformed in the wake of the pandemic outbreak as a result of a nationwide lockdown and social distancing measures implemented to contain the spread of COVID-19. However, sales experienced a rebound in 2021. The upward…

USD 1,195
Country Report

Deodorants in South Korea

Jun 2022

New product developments and new trends are hard to spot in deodorants. The category has limited room for growth in South Korea, and the competition is not severe, which makes the category less innovative and thus unappealing to consumers. There have…

USD 1,195
Country Report

Deodorants in Georgia

Jun 2022

In 2021, deodorants experienced higher current value growth than retail volume growth. Much of this is tied to the ongoing local currency devaluation in Georgia, which resulted in average unit price growth in current terms in 2021.

USD 1,195
Country Report

Deodorants in North Macedonia

Jun 2022

Having seen sales fall in the previous year, deodorants registered a further, albeit marginal, decline in 2021. The poor performance of the category derived from the continued lack of in-person social interaction resulting from factors such as the…

USD 1,195
Country Report

Deodorants in India

Jun 2022

Deodorants saw a strong recovery in demand in 2021, on the back of a return to some degree of normality in the daily lives of consumers. The majority of demand for deodorants comes from the urban working classes and people going to college in India.…

USD 1,195
Country Report

Deodorants in Japan

May 2022

Deodorants remained in a difficult situation due to the prolonged COVID-19 pandemic in 2021, with current value sales continuing to decline. The largest category in value terms, deodorant wipes, which are popular because of their refreshing feeling,…

USD 1,195
Country Report

Deodorants in China

May 2022

Due to pandemic restrictions and venue closures, deodorants recorded a current value decline in 2020, as a result of fewer outings and therefore less sweating, and less need for deodorants. In 2021, as businesses gradually returned to normal,…

USD 1,195
Country Report

Deodorants in Spain

May 2022

Retail constant value sales of deodorants continued to decline during 2021, albeit at a somewhat more modest rate than in the previous year. During 2020, demand was undermined by the fact that local consumers were spending much more time at home,…

USD 1,195
Country Report

Deodorants in Morocco

May 2022

Having declined sharply during 2020, retail constant value sales (2021 prices) of deodorants saw no more than a modest rebound during 2021, in spite of the easing of COVID-19 restrictions. During 2020, the fact that local consumers were spending more…

USD 1,195
Country Report

Deodorants in Romania

Jun 2022

Deodorants showed a moderate rebound in 2021 after a year of notable decline in sales due to the impact of the pandemic. As gyms and other sports facilities reopened during the year, demand for deodorants grew. In addition, while many Romanians…

USD 1,195
Country Report

Deodorants in Kazakhstan

Jun 2022

Deodorants was not significantly affected by COVID-19 in 2020, recording only dampened retail value growth as consumers stayed home and applied such products slightly less. Nevertheless, deodorants are considered essential products, leading most…

USD 1,195
Country Report

Deodorants in Tunisia

Jun 2022

Deodorants recorded further strong growth in 2021 as, despite the price inflation and low purchasing power during the economic and health crisis, most consumers use these products on a daily basis, especially given the hot climate of the country.…

USD 1,195
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