Deodorants

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Deodorants in Azerbaijan

Jun 2022

2021 was the year when consumers started to return to civilisation beyond the lockdowns of 2020 and once again started to engage in social activity. This has resulted in more robust sales for the category, following the drop seen in 2020, as…

USD 1,195
Country Report

Deodorants in Slovakia

Jun 2022

From a low base, deodorant creams was the best performer in 2021, given the fact that most formulations already available in Slovakia have natural ingredients and provide rather good protection, not just against sweat but also against odour.…

USD 1,195
Country Report

Deodorants in Saudi Arabia

Jun 2022

COVID-19 led to unusually high demand for deodorants during 2020, with the category seeing dynamic growth in retail volume terms. During the early stages of the pandemic, some consumers stocked up on personal care products like deodorants due to a…

USD 1,195
Country Report

Deodorants in Vietnam

May 2022

Retail volume and current value growth rates slowed appreciably across categories of deodorants in 2020 as the country experienced the outbreak of the global Coronavirus (COVID-19) pandemic. Moreover, in 2021, many cities in Vietnam executed…

USD 1,195
Country Report

Deodorants in Norway

May 2022

Deodorants posted a solid year of growth in 2021, in current value terms as COVID-19 restrictions subsided, the economy moved towards normalisation and Norwegians spent more time outside of the home. The category struggled for a long time prior to…

USD 1,195
Country Report

Deodorants in Mexico

May 2022

Retail constant value sales of deodorants will continue to decline during 2021, albeit at a much more modest pace than in the previous year. Having recorded healthy retail volume and current value growth during the review period prior to the onset of…

USD 1,195
Country Report

Deodorants in Singapore

May 2022

For the consumer base in Singapore, applying deodorant is part of their daily routine, and not contingent on their level of activity. Although multiple applications of deodorant may be the norm if an individual is heading out to socialise or…

USD 1,195
Country Report

Deodorants in Austria

Nov 2022

In 2021, deodorants sales recorded positive growth in retail current value terms. Inflationary pressures were a key contributor to this value increase. For many people wearing deodorants is seen as a part of their daily personal care routine and thus…

USD 1,195
Country Report

Deodorants in Serbia

Jun 2022

Most consumers cut back on expenditure for deodorants in 2020 as lockdowns, social distancing, remote working and distance learning and limited social opportunities militated against usage. Consumers were also wary of the impending economic crisis in…

USD 1,195
Country Report

Deodorants in Croatia

Jun 2022

After recording steep declines in 2020 due to home seclusion, remote working and lockdown measures, deodorants saw total volume and current value sales return to growth in 2021 as the rollout of COVID-19 vaccines and the easing of public health…

USD 1,195
Country Report

Deodorants in Israel

Jun 2022

Most types of deodorants maintained positive, if significantly slower, retail volume and current value growth rates in 2020, compared to 2019. Nonetheless, the measures introduced to deal with the Coronavirus (COVID-19) pandemic resulted in less time…

USD 1,195
Country Report

Deodorants in Lithuania

Jun 2022

Demand for deodorants was negatively impacted by the COVID-19 pandemic during the previous year as consumer worried less about their body odour due to spending extended time at home in isolation. However, the decline remained small, because…

USD 1,195
Country Report

Deodorants in Sweden

Jun 2022

During 2021 and throughout the pandemic, deodorants, particularly mass brands like Rexona and Nivea Roll-on, typically sold through modern grocery retailers like hypermarkets and supermarkets. In these retail spaces, such deodorants have remained…

USD 1,195
Country Report

Deodorants in Estonia

Jun 2022

Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not participating in activities such as sport, there was less demand for deodorants. In 2021, with society gradually…

USD 1,195
Country Report

Deodorants in Kenya

May 2022

Deodorant usage and demand is on the increase in Kenya owing to improvements in consumer’s lifestyles and rising disposable incomes in general. Growing demand has pushed manufacturers to innovate underpinning a moderate rise in current value growth…

USD 1,195
Country Report

Deodorants in Bolivia

May 2022

In Bolivia, companies in the deodorants market suffered decreased sales during 2021 because of the illegal market. This is the second year that sales of deodorants have decreased. During 2020, the COVID-19 pandemic reduced consumption because of home…

USD 1,195
Country Report

Deodorants in New Zealand

May 2022

Deodorant sales in 2020 underperformed in the wake of the pandemic outbreak as a result of a nationwide lockdown and social distancing measures implemented to contain the spread of COVID-19. However, sales experienced a rebound in 2021. The upward…

USD 1,195
Country Report

Deodorants in Romania

Jun 2022

Deodorants showed a moderate rebound in 2021 after a year of notable decline in sales due to the impact of the pandemic. As gyms and other sports facilities reopened during the year, demand for deodorants grew. In addition, while many Romanians…

USD 1,195
Country Report

Deodorants in Kazakhstan

Jun 2022

Deodorants was not significantly affected by COVID-19 in 2020, recording only dampened retail value growth as consumers stayed home and applied such products slightly less. Nevertheless, deodorants are considered essential products, leading most…

USD 1,195
Country Report

Deodorants in Tunisia

Jun 2022

Deodorants recorded further strong growth in 2021 as, despite the price inflation and low purchasing power during the economic and health crisis, most consumers use these products on a daily basis, especially given the hot climate of the country.…

USD 1,195
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