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Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Deodorants in Cameroon

Jun 2021

COVID-19 had no more than a modest negative effect on deodorants. Despite the economic shock of the pandemic, both retail volume and current value sales continued to rise during 2020, as these products are relatively inexpensive and are considered to...

US$990
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Deodorants in Ireland

Jun 2021

Whilst personal hygiene has become a primary concern in the midst of the pandemic, many consumers have adopted what could be described as a more relaxed approach to personal grooming in 2020, with morning routines being reduced as a result of ...

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Deodorants in Brazil

Jun 2021

Due to the COVID-19 pandemic, many consumers had to comply with quarantine rules from March 2020. Thus, many people were secluded at home most of the time, although they still went to supermarkets and drugstores/parapharmacies even during the ...

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Deodorants in South Africa

Jun 2021

With home seclusion and more people spending time indoors due to COVID-19, consumers adopted more relaxed personal hygiene routines, and the replacement rate for deodorants fell as a result. With gyms being closed for a prolonged period of time and a...

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Deodorants in Kenya

Jun 2021

In 2020, the COVID-19 pandemic had a dramatic negative impact on the Kenyan economy. Many consumers around the country saw their income reduced, with the threat of unemployment and salary cuts affecting consumer spending following the outbreak of the...

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Deodorants in Uzbekistan

May 2021

In response to the COVID-19 pandemic, deodorants will see slowed current value growth in 2020 overall as lockdown leads consumers to abandon their daily care routines. Nonetheless, growth will still be seen as consumers prioritise necessities and ...

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Deodorants in Kazakhstan

May 2021

The spring and summer restrictions on social interaction and outside activities were the key factor behind the dampened demand for deodorants. The second half of 2020 allowed for demand to rebound, helping value sales of deodorants to grow by 2% over...

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Deodorants in Lithuania

May 2021

Demand for deodorants was negatively impacted by the COVID-19 pandemic during 2020 as consumer worried less about their body odour due to spending extended time at home in isolation. However, the decline remained small, because deodorants are widely ...

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Deodorants in Bolivia

May 2021

All product areas within deodorants will witness declining current value sales in 2020 overall with this chiefly due to the impact of lockdown. The first half of 2020 saw most workplaces closed and consumers tending to stay at home. Therefore, some ...

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Deodorants in North Macedonia

May 2021

Deodorants overall is expected to suffer a small impact from the COVID-19 pandemic with its products considered to be an important part of personal hygiene that consumers are not willing to give up entirely. All product areas in deodorants will ...

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Deodorants in Pakistan

May 2021

COVID-19 weakened overall demand for deodorants in 2020, with all categories registering markedly slower volume growth rates than in 2019. This was mainly because Pakistanis were less inclined to maintain their regular personal grooming and hygiene ...

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Deodorants in Nigeria

May 2021

The pandemic had a major impact on demand for deodorants in 2020, with the category recording double-digit volume decline. The weak economy, high inflation, and depressed consumer spending power resulted in many local consumers focusing their ...

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Deodorants in Belgium

May 2021

Whilst sales of deodorants improved outside of lockdowns, when consumers were able to move around more, or during the weeks of the stockpiling trend at the start of the COVID-19 pandemic, deodorants was negatively affected by the overall restricted ...

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Deodorants in Slovenia

May 2021

Decline was recorded in deodorants overall in 2020 due to social distancing measures and working for home mandates as a result of COVID-19. The concept of self-care and hygiene is an important one for Slovenian consumers, which cushioned this ...

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Deodorants in Uruguay

May 2021

Deodorants was negatively impacted by COVID-19, with current value and volume declines. With people moving around less and many opting to work from home, these was less demand for deodorant. Deodorant also registered high average price increases, ...

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Deodorants in Dominican Republic

May 2021

Despite the essential status that deodorants have already established for many consumers, deodorants still experienced a negative effect from COVID-19. In 2020, the current value sales of deodorants experienced a decline, with deodorant pumps the ...

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Deodorants in the United Arab Emirates

May 2021

After several years of growth in this category, 2020 saw a decline due to the population contraction of the United Arab Emirates, and the fact that fewer people were spending time outside the house and therefore using deodorants less regularly than ...

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Deodorants in Georgia

May 2021

Demand for deodorants marginally declined in 2020 in response to COVID-19. With home seclusion restricting local consumers’ movements outside of the home environment, many consumers were unable to attend the workplace, visit gyms or socialise, ...

US$990
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Deodorants in the Philippines

May 2021

Deodorants is seen as an essential personal hygiene item by an increasing number of Filipinos, with the category starting to greater penetration of lower-income groups prior to the emergence of the pandemic. However, volume sales stagnated in 2020 ...

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Deodorants in Serbia

May 2021

Sales of deodorants remain relatively low in Serbia as not all consumers deem these products to be necessary. Among those who purchase deodorants, the majority still prefer sprays as this format is considered the most convenient and less prone to ...

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