Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Aug 2018

Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...

US$570
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Strategy Briefing

Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

US$1,325
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Country Report

Country Report

Deodorants in Kenya

Jul 2018

There is low consumer awareness with regard to deodorants, but this is changing. Notably, brands such as Nivea are using this opportunity to market their products as having modern skin care technology. Generally, the aim is that through in-store ...

US$990
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Country Report

Country Report

Deodorants in New Zealand

Jun 2018

Deodorant sprays was revitalised over the review period with the introduction of body mists. Previously, deodorant sprays were either antiperspirant aerosol sprays for underarm odour protection, or body sprays used for more general body refreshing. ...

US$990
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Country Report

Country Report

Deodorants in Vietnam

Jun 2018

Over the forecast period, deodorants is expected to grow faster than ever due to the increasing demand for men’s personal care products. Vietnamese males are found to be more concerned about their appearance and wish to look more attractive and ...

US$990
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Country Report

Country Report

Deodorants in Peru

Jun 2018

Due to the slower economy, volume sales of deodorants have declined, since consumers have reduced the amount of product that they apply on each occasion. However, they still use deodorants after showering or when changing clothes, because it is ...

US$990
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Country Report

Country Report

Deodorants in Taiwan

Jun 2018

The forecast period is expected to see volume sales of deodorants continue to increase due to rising per capita usage. More consumers are becoming interested in deodorants as the acceptance of body odour continues to decline and people become more ...

US$990
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Country Report

Country Report

Deodorants in Macedonia

Jun 2018

Despite the maturity of the largest deodorants category – deodorant sprays – the leading players within deodorants have been at the forefront of innovation and new product development, which has helped maintain consumers’ focus on this category and ...

US$990
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Country Report

Country Report

Deodorants in Nigeria

May 2018

Deodorants is expected to perform well over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products ...

US$990
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Country Report

Country Report

Deodorants in Egypt

May 2018

Deodorants continued to record a strong value performance in Egypt in 2017. Deodorant creams was partly responsible for the overall value growth, along with deodorant roll-ons and deodorant sticks, although the strongest influence was deodorant ...

US$990
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Country Report

Country Report

Deodorants in Australia

May 2018

Deodorants is projected to increase in value terms at constant 2017 prices over the forecast period. However, despite frequent purchases in the category, growth is projected to be slow, due to maturity. Deodorants is not expected to become an ...

US$990
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Country Report

Country Report

Deodorants in Singapore

May 2018

The current hectic lifestyles of Singaporeans are expected to continue, with Singapore clocking the longest working hours in the world. Therefore, consumers are searching for a more effective solution for their personal care. Companies are responding...

US$990
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Country Report

Country Report

Deodorants in Bulgaria

May 2018

Despite being a mature category, deodorants continues to grow, driven by increased awareness of personal hygiene and stressful and dynamic lifestyles in urban areas. Prolonged and hot summer seasons further benefitted the category’s sustained growth ...

US$990
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Country Report

Country Report

Deodorants in the United Kingdom

May 2018

The deodorants category is mature, and therefore prices must be competitive, whilst packaging must provide consumers with convenience. Deodorant sprays continued to benefit from the compressed format launched in 2014 by Unilever and which has since ...

US$990
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Country Report

Country Report

Deodorants in Algeria

May 2018

Deodorants is expected to show healthy growth over the forecast period, underpinned by the hot climate, increasing urbanisation and the continuous use of deodorants as substitutes for fragrances, especially given the predicted decline in consumer ...

US$990
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Country Report

Country Report

Deodorants in the US

May 2018

Deodorants in the US is dominated by deodorant sticks, followed by deodorant sprays, although the latter experienced faster growth in current value terms in 2017. Deodorant sprays is still experiencing steady growth, following a robust performance in...

US$990
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Country Report

Country Report

Deodorants in Norway

May 2018

Following health concerns around using deodorants, formulations are coming under greater scrutiny, and natural ingredients are becoming more popular. Despite high maturity, deodorants saw a current value increase in 2017, partly as a result of ...

US$990
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Country Report

Country Report

Deodorants in Finland

May 2018

Finns have traditionally opted for roll-on deodorants and their selection has been better than for other deodorant types. Although other areas of deodorants have become more attractive to consumers, roll-ons still accounted for well above half of the...

US$990
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Country Report

Country Report

Deodorants in Chile

May 2018

Deodorant purchases tend to not to be planned. However, in the context of a gloomy Chilean economy, consumers tended to be more price-sensitive and more rational in their purchases even when it came to deodorants. Consequently, players relied more ...

US$990
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Country Report

Country Report

Deodorants in Romania

May 2018

With per capita consumption of deodorants in Romania being below the European average, the category recorded another year of modest current value growth in 2017. Sales were supported by new product developments as well as consumer interest in ...

US$990
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