Deodorants

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Dec 2021

Colgate remains the leading oral care player globally and continues to see robust growth in the category thanks to rising hygiene routines driving demand in developing regions. Globally, Colgate is also adapting its offering to changing consumer…

USD 570
Global Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Dec 2021

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such…

USD 570
Global Company Profile

Henkel AG & C0 KGaA In Beauty And Personal Care

Dec 2021

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth,…

USD 570
Global Company Profile

Coty Inc in Beauty and Personal Care

Dec 2021

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in…

USD 570
Global Company Profile

L'Oréal Groupe in Beauty and Personal Care

Nov 2021

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

USD 570
Global Company Profile

Unilever in Beauty and Personal Care

Nov 2021

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

USD 570
Country Report

Deodorants in Germany

Oct 2021

The pandemic and resulting lockdowns in 2020 led to a significant reduction in consumption of deodorants in Germany. While other personal care categories appeared to benefit from a level of stockpiling, deodorants emerged as less of a priority for…

USD 1,195
Country Report

Deodorants in Switzerland

Jun 2021

Sales of deodorants decline by 4% in 2020, compared to growth of 2% the previous year, due to the impact of the COVID-19 outbreak. The difference between the two growth figures was the result of home seclusion and price sensitivity, with consumers…

USD 1,195
Country Report

Deodorants in Austria

Jun 2021

As a result of COVID-19 consumers spent considerably more time at home during 2020 spending less time taking part in sport and physical activity. As such, there was a small drop off in demand for some products such as antiperspirants. Nevertheless,…

USD 1,195
Country Report

Deodorants in Cameroon

Jun 2021

COVID-19 had no more than a modest negative effect on deodorants. Despite the economic shock of the pandemic, both retail volume and current value sales continued to rise during 2020, as these products are relatively inexpensive and are considered to…

USD 1,195
Country Report

Deodorants in Ireland

Jun 2021

Whilst personal hygiene has become a primary concern in the midst of the pandemic, many consumers have adopted what could be described as a more relaxed approach to personal grooming in 2020, with morning routines being reduced as a result of…

USD 1,195
Country Report

Deodorants in Brazil

Jun 2021

Due to the COVID-19 pandemic, many consumers had to comply with quarantine rules from March 2020. Thus, many people were secluded at home most of the time, although they still went to supermarkets and drugstores/parapharmacies even during the…

USD 1,195
Country Report

Deodorants in South Africa

Jun 2021

With home seclusion and more people spending time indoors due to COVID-19, consumers adopted more relaxed personal hygiene routines, and the replacement rate for deodorants fell as a result. With gyms being closed for a prolonged period of time and a…

USD 1,195
Country Report

Deodorants in Kenya

Jun 2021

In 2020, the COVID-19 pandemic had a dramatic negative impact on the Kenyan economy. Many consumers around the country saw their income reduced, with the threat of unemployment and salary cuts affecting consumer spending following the outbreak of the…

USD 1,195
Country Report

Deodorants in Uzbekistan

May 2021

In response to the COVID-19 pandemic, deodorants will see slowed current value growth in 2020 overall as lockdown leads consumers to abandon their daily care routines. Nonetheless, growth will still be seen as consumers prioritise necessities and…

USD 1,195
Country Report

Deodorants in Kazakhstan

May 2021

The spring and summer restrictions on social interaction and outside activities were the key factor behind the dampened demand for deodorants. The second half of 2020 allowed for demand to rebound, helping value sales of deodorants to grow by 2% over…

USD 1,195
Country Report

Deodorants in Lithuania

May 2021

Demand for deodorants was negatively impacted by the COVID-19 pandemic during 2020 as consumer worried less about their body odour due to spending extended time at home in isolation. However, the decline remained small, because deodorants are widely…

USD 1,195
Country Report

Deodorants in North Macedonia

May 2021

Deodorants overall is expected to suffer a small impact from the COVID-19 pandemic with its products considered to be an important part of personal hygiene that consumers are not willing to give up entirely. All product areas in deodorants will…

USD 1,195
Country Report

Deodorants in Bolivia

May 2021

All product areas within deodorants will witness declining current value sales in 2020 overall with this chiefly due to the impact of lockdown. The first half of 2020 saw most workplaces closed and consumers tending to stay at home. Therefore, some…

USD 1,195
Country Report

Deodorants in Pakistan

May 2021

COVID-19 weakened overall demand for deodorants in 2020, with all categories registering markedly slower volume growth rates than in 2019. This was mainly because Pakistanis were less inclined to maintain their regular personal grooming and hygiene…

USD 1,195
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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