France

Despite administrative complexities, sales of spectacles in France are set to maintain steady growth in both volume and current value terms throughout 2023, although this is likely to vary across different regions and types of opticians –…

The pet care industry in France has been hit hard by price rises, which started in 2022 and have continued into 2023. Manufacturers and retailers have faced mounting pressure to raise prices due to increasing costs, including raw materials,…

Depilatories saw small positive volume growth in 2022, in addition to stronger value growth driven by inflation. These sales are attributed to the post-pandemic catch-up effect, in addition to a hot summer in France in 2022 compared to the gloomier…

Throughout 2020 and most of 2021, consumers in France were confined to their homes for extended periods of time due to the pandemic. Gardening emerged as a popular activity during this period, providing a source of pleasure and a way for consumers to…

Against all expectations, and despite a huge drop during the first half of 2020, not only was direct selling one of the most resilient non-grocery channels during 2020, but it was also able to rebound in 2021 and 2022, returning to the pre-pandemic…

Sanitary protection in France is a reasonably consistent category, given the light population increase every year. The demand and purchasing rate for these goods is stable given the regularity of use by the menstruating population. The main downtrend…

Air care remains a niche category which was boosted by the onset of the pandemic, during which people remained at home and sought to make their living spaces cosier. Despite an expected sales slump following this boost, the new hybrid working models…

Eyewear in France will not see witness growth as robust as it enjoyed in 2022. This is in large part due to the fact that consumers do not typically indulge in annual purchases of new sunglasses or prescription glasses. Nonetheless, there persists a…

The cat population in France continues to grow and has now reached over 15 million with at least 9 million households having one cat or more. As a result, cat food continues to grow in both value and volume terms, although the former has seen much…

Sun care was the big winner in 2022, in both value and volume terms, thanks to the full reopening of society after the era of the pandemic, with the return of tourism and international travel, coupled with a long and hot summer in France during the…

Fragrances saw excellent value growth in 2022, with volume notably slower and expected to continue to decline. This positive performance is very much driven by sales of premium fragrances, with mass fragrances remaining in a slump in both value and…

Sales in wipes tend to not have a fixed demand or seasonality in their purchasing patterns, therefore the era of the pandemic was fruitful for the category as people stayed home and improved their hygiene habits during this time, thus seeing a higher…

Home care is seeing overall sluggish volume growth in 2022, with value faring slightly better. Whilst different subcategories are performing to greater or lesser degrees depending on their individual dynamics, the overall trend is a movement back to…

In 2022, the value sales of video games in France declined again, having recorded strong positive growth in 2020 due to COVID-19 lockdowns and home seclusion. During this time, consumers searched for entertainment and ways to pass the time within the…

After a boosted year in 2020, due to the situation of the pandemic with consumers in lockdown at home, retail tissue has since been returning to normal sales patterns. Whilst 2021 showed a decline, 2022 heralds a steeper drop. It is also noted that…

Prices have risen for many pet products and accessories due to the increased costs faced by manufacturers, including raw materials, packaging, energy and transportation. As a result, growth in terms of volume has slowed a little as pet owners have…

Value sales of cordless drills continued to increase in 2022, albeit with growth stabilising following considerable demand during the pandemic when consumers increasingly invested in renovation projects in their homes. One factor driving the…

In 2022, France witnessed high inflation, which was mainly attributed to the hike in energy and commodity prices. Consequently, local consumers sought ways to reduce their expenses and turned to more affordable options, including light-emitting diode…

Value sales of beverageware declined in 2022 following double-digit growth the previous year, primarily because most local consumers had already purchased such products in 2021 during home seclusion as a result of the pandemic. In addition, in 2022,…

Theoretically, discounters should have seen a strong rebound in 2022, after experiencing a decline at the beginning of the pandemic. In 2020, this channel suffered from its lack of all-under-the-same-roof and less human positioning than convenience…