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France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Polishes in France

    Feb 2020

    Demand for polishes continued to decline in 2019 across the category, driven by French consumers’ changing lifestyles and habits. This trend is particularly noticeable amongst the younger generation, including millennials, as their busier lifestyles ...

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    Toilet Care in France

    Feb 2020

    Toilet care, like many other home care categories, continued to suffer from maturity and a rising interest in alternative solutions to cleaning and disinfecting, either through the use of ecological brands or home-made alternatives. Some French ...

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    Laundry Care in France

    Feb 2020

    Laundry care reached stagnation in terms of demand in 2019, despite the positive performance of the largest category in retail volume terms, concentrated liquid detergents. Further development within the concentrated format will continue to drive ...

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    Home Insecticides in France

    Feb 2020

    Home insecticides continued to record positive demand in 2019 in France due to prevailing warmer conditions in the country, leading to a proliferation of insects, including new invasive species such as the Asian hornet. However, while volume sales ...

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    Surface Care in France

    Feb 2020

    Surface care continued to experience ongoing stagnation overall, influenced by low growth opportunities for larger more mature categories such as multi-purpose cleaners, despite the general trend amongst French consumers to search for more convenient...

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    Dishwashing in France

    Feb 2020

    Dishwashing in France continued to experience positive but undynamic demand in 2019, dominated by the low value, but high volume, category of hand dishwashing. Automatic dishwashing on the other hand, continued to experience gradually strengthening ...

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    Home Care in France

    Feb 2020

    Home care continued to suffer from marginally declining demand due to maturity and the rising health and wellness trend. The latter is being strongly driven by environmentally-aware consumers in France who are concerned about the potentially toxic ...

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    Bleach in France

    Feb 2020

    Bleach continued to record a weak performance in 2019 in France, recording declining sales in both retail volume and current value terms. This is mainly linked to rising health and wellness concerns amongst the French population, in addition to ...

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    Air Care in France

    Feb 2020

    Demand for air care continued to dwindle, driven by declining sales of the largest categories, spray/aerosol air fresheners, and air liquid fresheners. In line with environmental concerns and the perception amongst French consumers that many ...

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    Pulses in France

    Feb 2020

    Pulses are considered as superfood products, with fibre comprising some 25% of product weight. They are rich in vitamins and minerals such as iron (especially in lentils), magnesium and zinc. Consumers are more conscious about what they eat and are ...

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    Starchy Roots in France

    Feb 2020

    In 2019, the potato harvest was more successful compared to 2018. However, new consumer trends, such as avoiding carbs and starch and reducing the time spent on cooking, are impacting sales of potatoes, which are decreasing in volume terms in 2019. ...

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    Fresh Food in France

    Feb 2020

    Fresh food sales in volume terms are growing less significantly compared to recent years. However, sales in value terms are rising. This switch is the result of the evolution of consumers’ mindsets and lifestyles. There are now more factors ...

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    Eggs in France

    Feb 2020

    In 2019, volume and value sales of eggs increased. However, value growth was higher than volume growth. Consumers are more aware of the products they are buying and more factors are influencing their purchase decision. Animal welfare and fair ...

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    Meat in France

    Feb 2020

    Meat sales continued decreasing in 2019. French consumers are more self-conscious about what they are eating, and meat is one of the products that consumers are trying to reduce. Meat is a key element in French cuisine and reduction of consumption ...

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    Vegetables in France

    Feb 2020

    Through TV advertising and other social media initiatives, the French Ministry of Agriculture encourages French consumers to buy more seasonal and local vegetables. These campaigns have been impactful and consumers are now switching their consumption...

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    Nuts in France

    Feb 2020

    Packaging reduction became a real concern for consumers over the last few years. Retailers are implementing loose products stands in their shops where consumers can come with their own containers or use paper or fabric bags provided by the store. ...

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    Fish and Seafood in France

    Feb 2020

    Fish and seafood volume sales increased marginally in France in 2019. In the past years, consumers used to look for fresh fish that had been prepared already cut and packaged such as fresh salmon fillets. It was easy to prepare and usually packaged ...

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    Fruits in France

    Feb 2020

    Glyphosate weedkiller was commonly used in the French market. The product is known to destroy any kind of plant from the root up damaging the entire soil. In 2018, organisations and media communicated the toxicity of the fertiliser and its presence ...

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    Sugar and Sweeteners in France

    Feb 2020

    For the last few years, white sugar consumption has decreased in volume in France. Consumers are progressively changing their food habits and white sugar is a product that they tend to avoid. Aspartame sweetener consumption has decreased as well ...

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    Fortified/Functional Beverages in France

    Feb 2020

    FF beverages saw its strongest growth rate in the review period in retail current value terms in 2019. As FF energy drinks is the largest category within FF beverages, its recovery in the last three years of the review period boosted overall sales of...

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