France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Strategy Briefing

    Watches in Western Europe

    Jan 2020

    Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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    Country Report

    Country Report

    Personal Care Appliances in France

    Dec 2019

    The decline in body shavers continues to be seen, with this resulting from a number of factors. The first main reason is that beards are trendy at the moment, meaning that men are therefore shaving less often. In addition, women tend to be more ...

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    Country Report

    Country Report

    Refrigeration Appliances in France

    Dec 2019

    According to an interview with one of the leading players, Samsung, “multi-portes” fridge-freezers, which takes in models with at least three doors that generally open like a window, are seeing strong growth. Its multi-portes 564L - RF56J9040SR ...

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    Country Report

    Country Report

    Food Preparation Appliances in France

    Dec 2019

    After returning to positive growth in 2018, food processors recorded a stronger increase in volume sales in 2019, helped by private label, with Lidl launching its Monsieur Cuisine Connect at a very affordable price. It was a major success, with trade...

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    Country Report

    Country Report

    Dishwashers in France

    Dec 2019

    With only just over half of French households owning a dishwasher, trade experts feel there is still scope for further growth in this product’s sales, with volume sales of dishwashers expected to increase slowly over the forecast period. However, ...

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    Country Report

    Country Report

    Home Laundry Appliances in France

    Dec 2019

    Washer dryers are products that are seeing strong growth thanks to their popularity in bigger cities and other urban areas, in particular built-in models. With living space at a premium in such areas, an all-in-one product is much more practical than...

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    Country Report

    Country Report

    Vacuum Cleaners in France

    Dec 2019

    Except for cylinder and handheld vacuum cleaners, all other categories saw healthy growth in 2019. With busy lifestyles, consumers look to reduce the the time spent on chores as well as making such housework easier. For floor cleaning, consumers are ...

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    Country Report

    Country Report

    Large Cooking Appliances in France

    Dec 2019

    With high penetration rates of primary large cooking appliances – cookers, built-in hobs, microwaves – in French households, much of the demand for these products comes from replacement purchases. Although French kitchens are increasingly being ...

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    Country Report

    Country Report

    Consumer Appliances in France

    Dec 2019

    Consumer appliances in France continued to record positive growth in volume and current value terms in 2019, with demand for both major and small appliances continuing to grow. For major appliances, built-in equipment was more dynamic than ...

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    Country Report

    Country Report

    Microwaves in France

    Dec 2019

    Microwaves continue to have important advantages in French consumers’ busy lifestyles – being simple, quick and convenient to use – so they are set to remain popular with time-pressed consumers, who value these benefits. Equipment upgrades and ...

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    Country Report

    Country Report

    Air Treatment Products in France

    Dec 2019

    Air purifiers is expected to continue recording a strong performance in France. While the category is still something of a niche, French consumers are becoming increasingly concerned about air quality, which is also becoming an increasing concern for...

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    Country Report

    Country Report

    Small Cooking Appliances in France

    Dec 2019

    Some products in coffee machines look set for a bright future, with continued strong growth, while others are expected to record declining sales. Most dynamic will continue to be the growing niche of expresso coffee machines. French consumers love ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Dec 2019

    Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

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    Country Report

    Country Report

    Carbonates in France

    Dec 2019

    Off-trade demand for carbonates continued to decline in 2019, apart from a surge during the summer months when the country experienced a heatwave. The decline was mainly driven by the ongoing weak volume performance of cola carbonates, the largest ...

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    Country Report

    Country Report

    Soft Drinks in France

    Dec 2019

    Soft drinks in France recorded a stronger performance in 2019 for both off-trade volume and current value sales, in addition to on-trade sales compared to 2018. This is impressive considering the positive impact that the FIFA World Cup had on the ...

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    Country Report

    Country Report

    Energy Drinks in France

    Dec 2019

    Energy drinks in France continued to record a strong performance in 2019, and still has the potential for further growth over the forecast period; although this will growth be marginally slower than RTD tea, another dynamic category that enjoys a ...

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    Country Report

    Country Report

    Sports Drinks in France

    Dec 2019

    Demand for sports drinks remained low but stable in France in 2019, despite the growing consumer base of sports enthusiasts in the country, with the free sport of running extremely popular. Gym membership, while lower in terms of number of members ...

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    Country Report

    Country Report

    RTD Coffee in France

    Dec 2019

    RTD coffee remained a strongly performing niche in France in 2019, with potential for further expansion over the forecast period with younger consumers generally willing to try new innovative concepts, especially if they have been exposed to them on ...

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    Country Report

    Country Report

    Asian Speciality Drinks in France

    Dec 2019

    The niche of Asian speciality drinks continued to record low stable demand in France in 2019. There is not a great deal of room for this category to grow in France, with availability mostly limited to outlets that cater to a high number of Asian ...

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    Country Report

    Country Report

    Concentrates in France

    Dec 2019

    Despite the hot summer months of 2019, concentrates recorded a fairly static performance in 2019 with a marginal rise in off-trade volume sales, while sales through the on-trade channel continued to rise strongly, driven by liquid concentrates. The ...

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