France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Report

    Country Report

    Digital Landscape in France

    May 2020

    France had 52.9 million internet users in February 2020, or 84.4% of French people aged two and over, according to figures from Médiamétrie, representing a marginal 0.2-pecentage-point increase over a year earlier. On average, 45.3 million people are...

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    Country Report

    Country Report

    Digital Commerce in France

    May 2020

    New buyers and a more diversified offer continue to push e-commerce to new heights. The industry gained over 1.5 million new online buyers in 2019. Its growth is also being boosted by the diversity of the offer, translating into a stronger ...

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    Country Report

    Country Report

    Digital Consumer in France

    May 2020

    Digital commerce in France continues to see strong growth. France has the third largest e-commerce market in Europe and ranks seventh in the world. Since the election of current president Emmanuel Macron in 2017, efforts to make France a digital ...

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    Country Report

    Country Report

    Pet Care in France

    May 2020

    Pet care in France continues to achieve positive value growth, driven by the ever-strengthening humanisation trend. The humanisation of pets has an increasingly apparent influence on pet food, which features more brands and products that are organic,...

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    Country Report

    Country Report

    Dog Food in France

    May 2020

    Premiumisation and pet humanisation remain prominent trends in dog food in France, with owners continuing to regard their dogs as members of the family and thus increasingly seeking premium wet and dry dog food with which they can take care of the ...

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    Country Report

    Country Report

    Pet Products in France

    May 2020

    Toys for pet animals are usually acquired as impulse purchases in pet stores or online. While toys used to be sold in bulk and not marketed specifically, greater interest in the wellbeing, amusement, education and mental stimulation of pets is ...

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    Country Report

    Country Report

    Cat Food in France

    May 2020

    Despite demand for natural cat food having been slow to penetrate France, the natural and therapeutic sectors have come to witness the highest growth within cat food with the introduction of clean labels such as organic, GMO-free, or fresh meat. ...

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    Country Report

    Country Report

    Other Pet Food in France

    May 2020

    In France, the total population of other pets remains significant as owners like to have pets which require little living space and are easy and affordable to care for. However, the overall number of other pets continues to decrease slightly. With ...

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    Country Briefing

    Country Briefing

    Households: France

    May 2020

    French households are benefiting from the initial optimism of a new government, with positive economic indicators and a healthy property market driving consumer confidence. Major new state plans are focusing on improving household infrastructure, ...

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    Country Profile

    Country Profile

    France: Country Profile

    May 2020

    The French economy will experience a sharp recession in 2020. The impact of measures to contain the COVID-19 pandemic will weigh on domestic demand whilst global economic conditions due to the virus will weigh on exports. Investment was already ...

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    Strategy Briefing

    Strategy Briefing

    The Impact of Coronavirus on the Global Economy

    May 2020

    The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the...

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    Country Report

    Country Report

    Home and Garden in France

    Apr 2020

    Home and garden saw a difficult year in 2018, as demand was negatively impacted by social and financial pressures. However, 2019 brought hope of recovery, with a return to slow current value growth. Nevertheless, economic and social uncertainty means...

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    Country Report

    Country Report

    Homewares in France

    Apr 2020

    Homewares saw a much better performance in 2019, with the strongest current value growth seen for many years. A wider range of loyalty-based marketing campaigns was seen in homewares in 2019, which boosted sales at the low-end of the market. However,...

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    Country Report

    Country Report

    Home Improvement in France

    Apr 2020

    Home improvement saw slight current value declines in both 2018 and 2019, due mainly to maturity. Social, financial and political pressures understandably affect home improvement purchasing decisions, and hampered growth at the end of the review ...

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    Country Report

    Country Report

    Home Furnishings in France

    Apr 2020

    The decline in the housing, real estate and construction markets, combined with actions by the social movement “gilets jaunes” led to a decline in home furnishings in 2018. However, a return to growth was seen in 2019, as consumers took advantage of ...

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    Country Report

    Country Report

    Gardening in France

    Apr 2020

    Gardening maintained slow but stable current value growth in France in 2019. Social and political turbulence in the country led consumers to curb their desire to spend. With concerns about the housing, real estate and construction markets in France, ...

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    Country Briefing

    Country Briefing

    Sustainability: France

    Apr 2020

    France has a strong nuclear sector allowing it to successfully limit usage of fossil fuels for electricity generation, yet its transportation sector remains heavily reliant on imported petroleum thus elevating urban air pollution levels. Despite ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in France

    Apr 2020

    Consumer foodservice through travel (motorways, railways, airports) was the strongest performing location in France in current value terms in 2019, and has the potential to continue to strengthen this growth over the forecast period. This trend has ...

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    Country Report

    Country Report

    Full-Service Restaurants in France

    Apr 2020

    Full-service restaurants experienced a marginal improvement in current value sales terms in 2019 due to the performance of chained operators. However, the ongoing decline recorded by dominant independent operators, mainly linked to the largest ...

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