France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Country Report

    Country Report

    Packaging Industry in France

    Aug 2018

    Two converse trends, namely social sharing and the need for ultra-convenient and self-indulging products play a key role in the packaging industry. Following the terrorist attacks of 2015 and 2016, the cocooning/homing trend encouraged a growing ...

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    Strategy Briefing

    Strategy Briefing

    Disruptors: SMEs Harness Technology to Transform Consumer Markets

    Aug 2018

    The competitive landscape is changing as SMEs are increasing pressure on large well-established businesses compelling them to change their game plan and traditional business models. The question is what are these technological developments, how are ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Country Report

    Country Report

    Eyewear in France

    Jul 2018

    France remains one of the strongest eyewear markets in Western Europe, despite a slight slowdown in value growth in 2018. Over the forecast period, new French legislation on the frequency of reimbursement and the cap on reimbursement are expected to ...

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    Country Report

    Country Report

    Spectacles in France

    Jul 2018

    French legislation was extremely favourable for spectacles over recent years, which was one of the reasons why the category performed well. However, this is set to change over the forecast period. As new legislation has been passed, the reimbursement...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Strategy Briefing

    Strategy Briefing

    Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

    Jul 2018

    Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

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    Strategy Briefing

    Strategy Briefing

    Sanitary Protection in Western Europe

    Jul 2018

    Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...

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    Country Report

    Country Report

    Cigarettes in France

    Jul 2018

    After years of structural but modest decline, all experts concur that volume sales of cigarettes will begin to collapse over the 2018-2023 period. Conversely to what was previously expected, this is not likely to stem from the standardised plain ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in France

    Jul 2018

    Clouds are gathering over the outlook for sales of cigars, cigarillos and fine cut tobacco. Cigars and cigarillos appeal mainly to older consumers, while struggling to attract younger generations. In addition, the social acceptance of such products ...

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    Country Report

    Country Report

    Tobacco in France

    Jul 2018

    2018 could be the year of great change in tobacco. Until the end of 2017, cigarettes, cigars, cigarillos and smoking tobacco faced regular but rather slow decline in volume sales due to frequent, but limited, tax increases and the impact of smoking ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in France

    Jul 2018

    After having lost pace slightly as a result of the anarchic development of its distribution, vapour products regained momentum in 2017 which is expected to continue. The sudden increase of taxes on cigarettes and smoking tobacco from November 2017 to...

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    Country Report

    Country Report

    Bags and Luggage in France

    Jul 2018

    After a challenging year in 2016 marked by a dip in tourist numbers following the terrorist attacks, bags and luggage returned to growth in 2017 and should maintain this growth in 2018. In 2017, foreign tourists returned to France with inbound ...

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    Country Report

    Country Report

    Jewellery in France

    Jul 2018

    In 2017, foreign tourists returned to France after a slight decline in 2016, including affluent Chinese tourists who are important to French luxury sales. This benefited luxury fine jewellery which in turn drove the entire jewellery category due to ...

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    Country Report

    Country Report

    Personal Accessories in France

    Jul 2018

    After a challenging year in 2016 marked by a drop in tourist numbers in the aftermath of the terror attacks in France since 2015, international tourists started returning to France and the number of international inbound trips to France is set to ...

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    Country Report

    Country Report

    Watches in France

    Jul 2018

    After a challenging 2016, watches bounced back since 2017, driven mainly by the high end. As Chinese tourists, the main buyers of luxury watches, returned to Paris, luxury products fared well in France, including watches. This trend is expected to ...

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    Country Report

    Country Report

    Writing Instruments in France

    Jul 2018

    The start of the school year in September sees nearly half of sales of the entire writing instruments category. Therefore, most product innovations and promotions in the mass market take place at the end of summer to coincide with this. These product...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in France

    Jul 2018

    Despite the negative impact of the recent “drink less but better” trend, local experts are optimistic about the scope for development within alcoholic drinks packaging. The recovery of the local economy should limit the structural decline of on-trade...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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