France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Dog Food in France

    Apr 2021

    As the pet dog population continues to grow in France, dog food is seeing steady growth in value in 2021. However, the small dog population is increasing at a higher rate than the populations of medium and large dogs, notably in urban locations, and ...

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    Cat Food in France

    Apr 2021

    The cat population increased in France in 2020 and continues to rise in 2021, albeit at a slower rate, with the COVID-19 pandemic encouraging cat ownership as consumers are staying at home more and not travelling. Cat treats and mixers continues to ...

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    Pet Care in France

    Apr 2021

    Pet care in France is performing well in 2021. The market appears to be thriving overall with the effects of COVID-19 having a limited impact on sales. 2020 did not see a dramatic rise in pet numbers, with sales reflecting this. However, pet numbers ...

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    Other Pet Food in France

    Apr 2021

    In 2021, the total population of other pets continues to see slight decline in France, although it remains higher in comparison to the number of pet cats and dogs in the country. Owners of other pets like to have pets which require little living ...

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    Pet Products in France

    Apr 2021

    The value growth of pet products accelerated in France in 2020 and is expected to continue on this trajectory in 2021. Pet products sales are seeing solid growth during the COVID-19 pandemic as owners are spending more time at home with their pets ...

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    Fragrances in France

    Apr 2021

    The two lockdowns in 2020, imposing the closures of non-essential stores including beauty specialist retailers (such as Sephora, Marionnaud, Nocibé, and Yves Rocher), brand-name stores (like Chanel and Guerlain), and department stores, significantly ...

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    Bath and Shower in France

    Apr 2021

    The onset of COVID-19 in March 2020 led to a sharp increase in sales of hand sanitisers/gels (within liquid soap) as consumers suddenly became more conscious of their hand hygiene. The brands that already offered hand sanitisers/gels were ...

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    Mass Beauty and Personal Care in France

    Apr 2021

    Mass beauty and personal care was less impacted than premium beauty and personal care because supermarkets and hypermarkets, where the category’s offerings are mainly offered, remained open throughout 2020. Beauty specialist retailers have had to ...

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    Colour Cosmetics in France

    Apr 2021

    Colour cosmetics is the beauty and personal care category that will be most affected by COVID-19 in 2020. The two lockdowns and curfews meant that many retailers selling colour cosmetics had to close their outlets temporarily, eliminating in-store ...

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    Sun Care in France

    Apr 2021

    Sales of sun care will record a decline in 2020, largely due to the spring lockdown and the absence of foreign tourism in France during the summer. About two thirds of sun care product sales are typically made each year between April and September ...

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    Hair Care in France

    Apr 2021

    Whilst hair care appears to be resisting the impact of the COVID-19 crisis 2020 with stable current value growth, this figure masks highly contrasting trends with strongly positive and strongly negative sales for different categories. Sales of salon ...

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    Oral Care in France

    Apr 2021

    Oral care will be one of the few categories to see small but stable growth in 2020, benefitting from increased mouth hygiene practises at home. The reason for this is that consumers spend extended time at home and were unable to visit dentists during...

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    Beauty and Personal Care in France

    Apr 2021

    Beauty and personal care was negatively impacted by COVID-19 in France in 2020 as two national lockdowns (one from mid-March to mid-May and a second from November to mid-December) enforced the temporary closures of all non-essential stores. This hit ...

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    Deodorants in France

    Apr 2021

    The first lockdown of 2020 led to sales of deodorants plunging as consumers, forced to stay at home, reduced their beauty routines and took less care of their body odour. Throughout 2020, social restrictions persisted as nightclubs/bars/ restaurants ...

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    Men's Grooming in France

    Apr 2021

    Men’s grooming will experience a small negative impacted from the COVID-19 crisis in 2020. The lockdowns and prominence of remote working led French men to pay less attention to their home hair and beauty routines. The drop in interest in men was ...

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    Skin Care in France

    Apr 2021

    Skin care will see a decline in sales in 2020 but will nevertheless suffer less from the impact of COVID-19 than colour cosmetics and fragrances. Some consumers see skin care products as an unnecessary luxury that they were unwilling to purchase ...

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    Premium Beauty and Personal Care in France

    Apr 2021

    Premium beauty and personal care has been particularly negatively impacted by the COVID-19 crisis in 2020 as spending more time at home led to many consumers relaxing their grooming regimes and many who were impacted financially switching to mass ...

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    Baby and Child-Specific Products in France

    Apr 2021

    Sales of baby and child-specific products have been suffering in France for several years and will continue to see a decrease, albeit negligible, in 2020. The steadily declining birth rate is a strong contributing factor for this: with fewer babies ...

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    Depilatories in France

    Apr 2021

    There are many beauty salons in France and pre-pandemic a large proportion of French women visited them regularly for hair removal treatments. These salons offer consumers professionalism, an accessible quality to price ratio, and allowed consumers ...

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    Homewares in France

    Apr 2021

    Overall, homewares registered positive current value growth rates, although polarising trends influenced individual performances within the category in 2020. The home seclusion trend as a result of pandemic-induced lockdowns and movement restrictions...

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