France

Air care remains a niche category which was boosted by the onset of the pandemic, during which people remained at home and sought to make their living spaces cosier. Despite an expected sales slump following this boost, the new hybrid working models…

Polishes continues its ongoing decline as sales revert back to normal patterns, despite the small positive value growth seen in 2022. Essentially, polishes are seen as a category which is easy to switch out of and replace in home care, in line with…

The lifting of COVID-19 restrictions in France in 2021, with the resumption of out-of-home activities and socialising, alongside employees returning to the office and students to in-person schooling in 2022, have led to people spending relatively…

Laundry care has seen a rebound back to positive growth in 2022, following declines during the era of the pandemic lockdowns due to home seclusion meaning a lower need for frequent, large, clothes washing cycles. Consumers also limited their use of…

Home care is seeing overall sluggish volume growth in 2022, with value faring slightly better. Whilst different subcategories are performing to greater or lesser degrees depending on their individual dynamics, the overall trend is a movement back to…

Toilet care is facing a similar situation to other home care categories, in the sense that consumers are spending less time at home than during the pandemic era, thus are cleaning less frequently and this is placing downwards pressure on sales.…

The strong growth of surface care at the height of the pandemic lockdowns in 2020 was short-lived, with declines in both value and volume sales following, before normalisation starts to resume in 2022. However, whilst value has returned to a positive…

Sales in home insecticides rebound back to strength in 2022, following the slump seen in 2021. According to trade sources, July/August were not very good months for these products in 2021, as the weather plays a key role in the demand for home…

The retail volume of bleach continues to decline in 2022, following atypical strong growth in 2020 due to the onset of the pandemic which boosted demand for strong disinfectants. However, the rate of the retail volume decline is slower than initially…

Following strong and sustained growth in 2020, retail volume sales of meat in France began to decline in 2021, and have also been significantly disrupted in 2022, due to several important factors creating supply shortages, pushing prices up and…

BSH France holds the lead in refrigeration appliances with its Bosch brand. However, it is the lesser-known German brand, Liebherr (from Eberhardt Freres SA) which is attracting attention in 2022. Specifically, the brand received the Grand Prix de…

2022 had been expected to be the year in which sports drinks saw a full recovery to pre-pandemic sales levels. The full lifting of France’s remaining COVID-19 restrictions in spring 2022, the resumption of endurance competitions (running, cycling…

Russia's invasion of Ukraine has had a detrimental effect on the recovery of edible oils in France, with Ukraine and Russia supplying more than half of France’s sunflower oil and associated products. The impact this has had on the supply chain has…

Consumer credit and, particularly, card lending have gotten off to good starts in 2022. Despite a modest increase in outstanding balances, gross card lending is seeing positive factors to growth following the disruptions seen during the time of the…

The COVID-19 pandemic accelerated changes in French consumer behaviour that were already underway. This is especially so in terms of the shift towards dietary supplements as a means to prevent ailments rather than looking for cures once ill. Dietary…

Cheese is set to record a decline in retail volume sales, reflecting a resurgence in foodservice volume sales as local consumers flock to horeca establishments as the country’s vaccination programme has largely been completed and COVID-19 related…

The boom in pet ownership throughout the time of lockdowns and working-from-home models has, in turn, boosted growth across pet products. As pet populations increase, therefore cat litter, pet healthcare, and other pet products are seeing benefits.…

Home improvement continued to be a focus for French consumers in 2021 albeit to a lesser extent than in 2020. With consumers spending longer periods of time at home and restricting major renovation works due to financial concerns, many customers…

Home Furnishings is set to see a strong recovery in value sales in 2021 after the negative impact of store closures in 2020. The dominant category, indoor furnishings is set to see the best performance in 2021, driven by mainly kitchen furniture and…

Warehouse clubs remain a niche retail category in France as only one outlet remained in operation mid-2021, under the operation of the US-origin chained Costco upon its entry into the country in June 2017. The introduction of this business model has…