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France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Jeans in France

    Mar 2020

    As was the case in other European markets, jeans registered a negative performance in France in 2019, with total volume and current value sales declining. The category’s poor showing was partly the result of the deconsumption trend, with many ...

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    Childrenswear in France

    Mar 2020

    Childrenswear looks set to post a marginal decline in total volume sales over the forecast period, while growth in total current value sales is expected to be modest. Like womenswear and menswear, childrenswear will continue to struggle as economic ...

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    Apparel and Footwear in France

    Mar 2020

    The prolonged slump in apparel and footwear in France persisted in 2019, with total volume and current value sales declining marginally. Economic and political uncertainty continued to subdue demand, with maturity, saturation, aggressive price ...

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    Sportswear in France

    Mar 2020

    Sportswear posted the fastest growth in current value sales of any of the main categories in the French apparel and footwear market in 2019, and looks set to remain the most dynamic performer in this respect over the forecast period. This is partly ...

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    Hosiery in France

    Mar 2020

    Sheer hosiery volume sales declined consistently over 2014-2019, and the negative trend looks set to persist over the forecast period. This is partly the result of changing fashions, with demand falling due to the popularity of athleisure wear and ...

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    Apparel Accessories in France

    Mar 2020

    While apparel accessories saw current value sales stagnate and only posted a marginal increase in volume terms, it still outperformed most of the other main apparel and footwear categories in France in 2019. The category continued to weather the ...

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    Womenswear in France

    Mar 2020

    Aside from continued economic uncertainty, one of the main reasons for the decline in total womenswear volume and current value sales in 2019 was the deconsumption trend. A 2018 survey by the French Fashion Institute (IFM) suggests this trend – ...

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    Menswear in France

    Mar 2020

    As is the case with womenswear, in recent years the development of menswear in France has been undermined by the deconsumption trend, whereby people choose to buy new clothes less frequently due to budgetary constraints or sustainability concerns. ...

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    Footwear in France

    Mar 2020

    Strong demand for sports-oriented products was the main driver of growth in footwear current value sales in 2019, and will continue to underpin the expansion of the category over the forecast period. As more people in France partake in sports and ...

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    Mobile E-Commerce in France

    Mar 2020

    Mobile e-commerce continued to outperform online sales through desktops in France and will continue to do so over the forecast period. This trend is being mainly driven by what is now commonly referred to as the “ultra” connected population of ...

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    Convenience Stores in France

    Mar 2020

    Convenience stores continued to record a strong performance in current value, selling space and outlet growth terms in 2019, with the latter positively impacted by the expanding networks of Casino Shop (Casino Guichard-Perrachon SA), and Votre Marché...

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    Direct Selling in France

    Mar 2020

    Direct selling continued to record stable current value growth in 2019, with stronger sales predicted for the forecast period, as the channel continued to attract smaller players with a diverse range of products. Direct selling has gradually managed ...

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    Vending in France

    Mar 2020

    Vending in France experienced a mixed performance across different product categories, with hot drinks vending and packaged drinks vending recording the highest current value growth rates. While the latter remains the larger of the two in value size ...

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    Department Stores in France

    Mar 2020

    Despite a reduction in outlet numbers over the last few years of the review period, mainly driven by the activities of dominant players Galeries Lafayette SA and Printemps SA, department stores continued to record improving current value growth in ...

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    Retailing in France

    Mar 2020

    Overall, retailing in France recorded slowing current value sales in 2019, although the market experienced a mixed performance amongst the various channels. The effect felt by the “Gilet Jaune” (Yellow Jackets) movement in late 2018, which rallied ...

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    Hypermarkets in France

    Mar 2020

    Hypermarkets experienced another year of declining current value sales in 2019, exacerbated by a strong decline in outlet numbers, mainly linked to restructuring within the channel, with divestment of stores by Casino Guichard-Perrachon (Géant ...

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    E-Commerce in France

    Mar 2020

    E-commerce continued to record double-digit current value growth in 2019 as local consumers continued to search for competitive prices and choose from a wide range of options offered by this channel, as they became increasingly confident about ...

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    Variety Stores in France

    Mar 2020

    Variety stores recorded another impressive performance in 2019 in both outlet and current value growth terms. The channel continued to flourish at the end of the review period, as slow economic recovery resulted in general restrained purchasing power...

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    Traditional Grocery Retailers in France

    Mar 2020

    Traditional grocery retailers recorded a stable performance in 2019, as the channel continues to address the demands from older generations who are used to visiting small often family-run stores with which they have built a relationship over the ...

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    Warehouse Clubs in France

    Mar 2020

    Warehouse clubs remained an underdeveloped but fast-growing channel in French retailing in 2019, with only one player, Costco Wholesale Corp present after its entry June 2017, following the opening of its first outlet in the Parisian area in ...

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