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Company Profile
Apple Inc in Consumer Electronics
Mar 2018
After a lacklustre 2016 with the underwhelming iPhone 7 range, the pressure was on Apple to impress in 2017, the 10th anniversary of the first iPhone launch. The company posted stellar financial results, and moving into 2018 Apple looks set to ...
Company Profile
Apple Inc in Retailing
Mar 2017
Apple’s retailing business remains a core part of its overall development strategy; its flagship stores (which are in the middle of a redesign) and its in-store service offer support to the brand’s premium positioning. A lack of meaningful product ...
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