The trend of e-readiness has accelerated as COVID-19 has struck the world. LVMH was one of the first luxury goods companies to venture into e-commerce, with its multi-brand online platform 24 Sèvres in 2016-2017, known as 24S by 2019, to cater to a…
LVMH Moët Hennessy Louis Vuitton SA (LVMH) is the world’s largest luxury goods operator, with a broad portfolio of brands, including Moët & Chandon, Bulgari and, above all, Louis Vuitton. The last five years have thrown up some of the toughest global…
LVMH Moët Hennessy Louis Vuitton is the world’s largest luxury goods company, and the global leader in cognac and champagne. This profile analyses the company’s position in its core categories, but also looks at what it could do to develop its…
LVMH’s perfume and cosmetics division achieved 8% year-on-year growth in 2015. Its revenue is derived primarily from fragrances, where it thrives on the equity of its iconic brands. In colour cosmetics, heritage brands have experienced steady growth,…
After driving bags and luggage sales over 2009-2012, several luxury conglomerates have seen lower growth rates and have lost market share since. This briefing analyses the factors which will affect bags and luggage sales over 2015-2019. In doing so,…
LVMH’s key focus in spirits is the cognac market with its Hennessy brand. However, it has expanded in other categories in recent years including single malt Scotch whisky, vodka and Chinese baijiu. China has emerged as the company’s second largest…
LVMH is the largest personal accessories player in the world, and has steadily increased its share through acquisitions and organic growth. However, a recent slowdown in sales growth has highlighted some weaknesses in the company’s portfolio. While…