Austria

Trends within tea will result in stagnant current retail value sales growth and a slight decline in retail total volume sales, while still residing at a sales level notably higher than before the outbreak of COVID-19. The main reason for the decrease…

The growing demand for energy drinks is a seemingly opposing development to current health and wellness trends in Austria. Despite their questionable reputation among many consumers, they continued to grow in popularity in 2022, with growth in sales…

In 2022, carbonates in Austria continue to grow in current value terms while recording a decline in retail volume sales. This is due to various factors, including inflation, which is raising price points and boosting current retail value sales while…

Cats continued to be more popular and common in Austrian households than dogs in 2022 albeit with significantly lower growth rates with regard to population growth than in 2020. The popularity of keeping cats is related to the fact that they tend to…

After a peak the year before, retail volume sales remained at a high level and significantly superior to pre-pandemic levels in the second year of the pandemic in 2021. Defying the increasing health awareness trends and a worsening image of smoking,…

Vending will see a considerable recovery in 2021 after a strong drop in the 2020 due to low consumer traffic in offices and other major vending locations. However, sales will nevertheless remain significantly below 2019 levels as consumers continue…

In 2021, variety stores will register strong growth in value sales. The drop in 2020 when consumer traffic was low, especially during the peaks of the pandemic, was smaller than for many other retailing channels as there was less of a shift online.…

Just as in several other areas in home care, demand cooled notably in toilet care in 2021 after the sales spike in 2020, when consumers used their bathrooms/toilets significantly more often due to lockdowns and working/learning from home.…

Menswear saw a strong decline in 2020 due to the COVID-19 pandemic, as the shift to working from home and the postponement of social engagements removed the incentive to buy new or replacement apparel. However, menswear saw a rebound to single-digit…

Consumers became more health aware during the outbreak of COVID-19, resulting in intensified efforts to improve fitness, health and wellbeing. In addition, Austrian consumers tend to pursue generally active lifestyles, with activities such as hiking,…

In 2021, the COVID-19 pandemic continued to exert a negative effect on sales of depilatories. Since the onset of the pandemic, depilatories witnessed a significant decline in retail volume terms with the government’s COVID-19 measures bringing a halt…

In the face of ever-improving smartphone cameras, imaging devices has seen a strong downward trend. Retail volume sales in the category fell to a low level during the Coronavirus (COVID-19) pandemic, when demand was further curbed by limited…

In 2022, as the threat posed by the Coronavirus (COVID-19) pandemic became more manageable and public life and consumer patterns largely returned back to normal, retail volume sales in home video also reverted back to their pre-pandemic decline…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Pet products continues to grow in current value terms in 2022, with consumers continuing to invest in pampering and caring for their pets as much as possible. Most pet owners now consider their pets part of the family or a valued companion and…

As the COVID-19 pandemic subsides consumer spending on pet care is declining in 2022, while remaining at a higher sales level than recorded in 2019. This is mainly due to fewer consumers getting new pets as they return to busier lives outside the…

After the dynamic growth seen in dog food in 2020 – which was driven by the large increase in the dog population – 2022 is set to record a decline in current value and retail volume terms. Consumers are spending less time at home with their dogs…

Personal wipes accounts for the bulk of value sales within overall wipes. The performance of personal wipes has the strongest impact on total wipes sales. Personal wipes recorded a good performance in terms of value sales, along with stable volume…

Discounters will see a notable drop in value sales in 2021, mostly due to the spike experienced in 2020 when grocery retailing benefitted from home seclusion and closed foodservice venues. However, pandemic-related fluctuations were relatively small…

Concentrates is set to record decent mid-single digit current retail value growth while showing a minimal increase in off-trade volume sales. This results from increasing unit prices, caused by higher production and supply costs as well as a growing…