AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Country Briefing

    Natural Resources: Austria

    Jan 2019

    Although Austria is highly reliant on agricultural, energy, mineral, and metal imports, it is rich in water resources and has significant production of high quality organic agricultural and food products. Also, the country’s dependence on energy ...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Austria

    Dec 2018

    After a prolonged period of stagnation, real consumer income and expenditure growth accelerated in 2017. Elevated growth is predicted to prevail over the forecast period. Improving economic conditions and a stronger labour market are expected to ...

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    Strategy Briefing

    Strategy Briefing

    Economies in 2019

    Dec 2018

    Euromonitor International predicts that the global economy will slow in 2019 with annual growth of 3.6% in real terms. We offer key insights from economy, finance and trade; cities; business dynamics; industrial; and natural resources perspectives. ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Packaged Food in Austria

    Nov 2018

    Packaged food in Austria continued to profit from an abundance of new product launches in 2018. The efforts of manufacturers to introduce new and attractive concepts did not go unnoticed, with many consumers spending more on new and innovative ...

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    Country Report

    Country Report

    Baked Goods in Austria

    Nov 2018

    Baked goods and especially packaged bread are expected to profit from offering great convenience to busy working consumers. In addition, bread is also expected to continue to profit from the ongoing health and wellness trend that is encouraging ...

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    Country Report

    Country Report

    Breakfast Cereals in Austria

    Nov 2018

    Breakfast cereals is expected to continue to be strongly influenced by growing consumer focus on limiting sugar intake. In addition to information offered by the latest Austrian Nutritional Report in 2017, which reported excessive sugar consumption ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Austria

    Nov 2018

    With the growing influence of the health and wellness trend and the desire to live healthier, consumers in Austria are expected to increasingly focus on healthy nutrition and natural ingredients. Processed fruit and vegetables is anticipated to ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Austria

    Nov 2018

    Barbecuing is perceived as both a pastime and a socialising event in Austria, with many consumers eating with friends at the weekend. According to daily papers like Der Standard and Die Presse, barbecuing is not perceived as an activity that is only ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Austria

    Nov 2018

    While pasta and noodles are still considered a key source of carbohydrates and thus rich in calories, a recent study conducted by St. Michael’s Hospital in Toronto, Canada (cited in daily magazine Kurier) revealed that pasta and noodles actually do ...

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    Country Report

    Country Report

    Charge Cards in Austria

    Nov 2018

    In the Austrian market, there is little distinction between charge and credit cards. At the end of the review period when Austrians spoke of credit cards (“Kreditkarten”), they usually meant charge cards, with the concept of payment cards with a ...

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    Country Report

    Country Report

    Credit Cards in Austria

    Nov 2018

    Euromonitor International’s statistics on credit cards rely heavily on official data published by the European Central Bank (ECB) but must be looked at with care due to the fact that the concept of payment cards with a revolving line of credit is ...

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    Country Report

    Country Report

    Debit Cards in Austria

    Nov 2018

    After some fluctuations over the review period, debit cards can be expected to return to steady growth over the forecast period, maintaining their status as the nation’s preferred payment card. Already at a high level, transaction value in debit ...

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    Country Report

    Country Report

    Financial Cards and Payments in Austria

    Nov 2018

    Card and electronic transactions increased further in 2018 but payments in Austria continued to be dominated by cash. Cash has a very high emotional value for Austrian consumers and the concept of a cashless society is unpopular. Following an intense...

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    Country Report

    Country Report

    Pre-Paid Cards in Austria

    Nov 2018

    Pre-paid cards will likely see significant growth in terms of number of cards in circulation and transaction volume over the forecast period, while growth in transaction value will be more modest. Growth will be largely driven by closed loop pre-paid...

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    Country Report

    Country Report

    Store Cards in Austria

    Nov 2018

    Store cards in Austria faced a major setback over the review period as the Douglas Card was withdrawn from the marketplace. The current products available attract little consumer attention, while the issuing retailers are not willing to invest ...

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    Country Report

    Country Report

    Edible Oils in Austria

    Nov 2018

    With the ongoing and unyielding influence of the health and wellness trend in Austria, consumers continued to look for healthier food choices in 2018. This was visible in overall packaged food as well as in edible oils, influencing many consumers ...

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    Country Report

    Country Report

    Ready Meals in Austria

    Nov 2018

    Ready meals are expected to continue to profit from their high levels of convenience. While many consumers used to find ready meals unhealthy, an increasing number of manufacturers (retailers such as Rewe International and Spar Österreichische ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Austria

    Nov 2018

    The increasingly hectic lifestyles of Austrians are expected to continue to fuel the demand for convenient products that deliver quick preparation and immediate consumption. Even though they are faced with time constraints, many local consumers opt ...

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