Austria

Along with other major grocery retailing channels, hypermarkets benefitted greatly in the initial stages of the pandemic in 2020, as consumers rushed to purchase essential groceries and household products ahead of home confinement. The closure of…

Department stores continues to play only a minor role in retailing in Austria in 2021 with most consumers favouring shopping centres instead. Steffl in Vienna and Kastner & Öhler Warenhaus’ flagship store in Graz remain the only department stores in…

Polish products are perceived as being very old-fashioned among modern Austrian consumers, who, prior to lockdown and home seclusion, tended not to have the time or inclination to polish floors and furniture separately with specific products.…

Home insecticides was less affected by fluctuations in demand due to the pandemic than other categories in home care. Home insecticides continued to see solid growth at a similar level in both 2020 and 2021 as it had done prior to the pandemic.…

The Austrian home care market registered a minimal decline in current value terms in 2021, as the impact of the Coronavirus (COVID-19) pandemic lessened in this year. However, sales remained higher than their pre-pandemic levels, following the strong…

Demand in air care slowed notably in 2021 after something of a sales spike was seen in 2020. Consumers spent a lot more time at home due to the pandemic during 2020, as a result of remote working/learning, quarantines and lockdowns. They therefore…

In 2020 jeans was hard hit by the outbreak of COVID-19, with the strong decline in sales being down to several factors. With consumers forced to spend considerably more time at home, the focus switched from fashion to comfort, whilst there were also…

As with most areas of apparel, the lockdown and home seclusion took their toll on sales of hosiery, with consumers lacking the incentive to buy new products. In particular, with many consumers switching to working from home following the outbreak of…

Although childrenswear did not see such a negative retail current value performance as many other categories in 2020, it still declined as a result of the COVID-19 pandemic, as children were forced to spend considerably more time at home, which…

After a massive drop in 2020, consumer foodservice experienced another significant drop in value sales in 2021, the second year of the pandemic in Austria. It suffered under COVID-19-related measures (eat-in was prohibited for five months and one…

Dishwashing products experienced a significant growth spike in 2020 as people had to stay at home for many months during the course of the year as a result of lockdowns, remote working/learning and restrictions on travel and mobility. Moreover, due…

Sales of apparel accessories continued to grow in 2020 despite the impact of the pandemic. This was due to the emergence and dynamic retail volume and current value growth of fashion face masks (included within other apparel accessories) to help stop…

In 2021, the COVID-19 crisis has continued to exert a considerable influence on the development of the hot drinks market in Austria. Retail has seen even more dynamic growth than in the previous year, driven in particular by demand for coffee, which…

Personal wipes accounts for the bulk of value sales within overall wipes. The performance of personal wipes has the strongest impact on total wipes sales. Personal wipes recorded a good performance in terms of value sales, along with stable volume…

Discounters will see a notable drop in value sales in 2021, mostly due to the spike experienced in 2020 when grocery retailing benefitted from home seclusion and closed foodservice venues. However, pandemic-related fluctuations were relatively small…

Vending will see a considerable recovery in 2021 after a strong drop in the 2020 due to low consumer traffic in offices and other major vending locations. However, sales will nevertheless remain significantly below 2019 levels as consumers continue…

In 2021, variety stores will register strong growth in value sales. The drop in 2020 when consumer traffic was low, especially during the peaks of the pandemic, was smaller than for many other retailing channels as there was less of a shift online.…

Just as in several other areas in home care, demand cooled notably in toilet care in 2021 after the sales spike in 2020, when consumers used their bathrooms/toilets significantly more often due to lockdowns and working/learning from home.…

Menswear saw a strong decline in 2020 due to the COVID-19 pandemic, as the shift to working from home and the postponement of social engagements removed the incentive to buy new or replacement apparel. However, menswear saw a rebound to single-digit…

After having experienced strong growth in retail sales in both volume and value terms in 2020 driven by the rise in at-home consumption as a result of the COVID-19 crisis, tea has recorded more modest growth in 2021. Austrian consumers enjoy…