Austria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Other Dairy in Austria

Sep 2023

Other dairy is set to record a stable performance in terms of current retail value and volume sales in 2023. Although average unit prices have remained stable during 2023, they continue to be at a high level. As consumers have less money to spend,…

USD 1,195
Country Report

Tobacco in Austria

Jun 2023

Demand for cigarettes continued to cool down in Austria during 2022 as sales edged closer to the levels seen in 2019, prior to the onset of the COVID-19 pandemic. As the threat of contagion receded over the course of 2021 and into 2022, COVID-19…

USD 2,450
Country Report

Breakfast Cereals in Austria

May 2023

Breakfast cereals was one of the beneficiaries of the pandemic years as consumers in Austria ate their breakfast at home more frequently, which helped drive strong volume growth in 2020 and to a lesser extent in 2021. However, with the good progress…

USD 1,195
Country Report

Microwaves in Austria

Apr 2023

Total volume sales in microwaves fell below pre-pandemic 2019 levels in 2022, as a result of atypical extra purchases made during the lockdowns in 2020 and 2021, due to the home improvement trends during that time. With consumers isolated at home,…

USD 1,195
Country Report

Cat Food in Austria

Apr 2023

Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…

USD 1,195
Country Report

Vending in Austria

Mar 2023

Vending experienced strong retail current value growth in 2021 and 2022. To some extent, this was the result of recovery effects, as Coronavirus (COVID-19) became a manageable threat and public life and consumer mobility largely returned to…

USD 1,195
Country Report

Toilet Care in Austria

Jan 2023

After spiking significantly during the pandemic in 2020, toilet care remained fairly stagnant in value and volume sales in 2022. However, value sales levels remained higher than in 2019. In 2020, consumers used their bathrooms/toilets significantly…

USD 1,195
Country Report

Wound Care in Austria

Jan 2023

In 2021, wound care rebounded from the drop in demand in 2020 due to the restrictions on movement during the Coronavirus (COVID-19) pandemic. As consumers returned to the workplace and schools and resumed outdoor activities, retail volume sales…

USD 1,195
Country Report

Menswear in Austria

Jan 2023

Menswear was characterised by solid growth in current value terms throughout 2022 with the reopening of stores, greater mobility and relaxation of COVID-19 measures boosting sales. After two years of home seclusion and working from home there was a…

USD 1,195
Country Report

Oral Care in Austria

Jun 2023

Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in…

USD 1,195
Country Report

Hair Care in Austria

Jun 2023

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…

USD 1,195
Country Report

Fragrances in Austria

Jun 2023

Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…

USD 1,195
Country Report

Edible Oils in Austria

Apr 2023

Edible oils such as sunflower and rapeseed oil continue to be staple items in Austrian households. In the first year of the COVID-19 pandemic, demand for these oils soared due to stockpiling and home seclusion. However, sales have been on the decline…

USD 1,195
Country Report

Dishwashers in Austria

Apr 2023

Dishwashers in another category which saw a relative boom from the trend of home improvements during the era of the pandemic, as consumers invested in home appliances to make their environments and lives as comfortable and convenient as possible.…

USD 1,195
Country Report

Eye Care in Austria

Jan 2023

Following the lockdowns and home seclusion of the Coronavirus (COVID-19) pandemic, most consumers returned to spending more time outdoors from 2021. During 2022, consumers continued to return more fully to work, social and leisure norms. Due to the…

USD 1,195
Country Report

Supermarkets in Austria

Mar 2023

Supermarkets saw retail current value growth that was slightly higher than the average for grocery retailers in Austria in 2022. However, retail current value growth was driven by strong product price increases, due to the energy crisis, while…

USD 1,195
Country Report

Retail Tissue in Austria

Mar 2023

Retail tissue recorded significant growth in value terms during 2022, attributed to the severe increase in average unit prices during the year. Not only has the costs for energy and transport increased substantially, but the cost of raw material for…

USD 1,195
Country Report

Bleach in Austria

Jan 2023

Demand for bleach in Austria notably declined in 2022, following the sales spike seen in 2020, with consumer demand for cleanliness and hygiene extremely high when the pandemic first hit the country. In addition, usage was further boosted by the…

USD 1,195
Country Report

Dermatologicals in Austria

Jan 2023

As the threat and related restrictions of Coronavirus (COVID-19) eased, most consumers in Austria returned to more regular shopping behaviours and pre-pandemic activities in general. As a result, retail volume and current value sales of…

USD 990
Country Report

Womenswear in Austria

Jan 2023

Womenswear witnessed significant growth in current value terms in 2022 as sales saw a significant recovery from the sharp drop in sales seen in 2020 following the outbreak of COVID-19. However, despite double-digit growth sales still did not see a…

USD 1,195
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