Austria

Yoghurt and sour milk products is set to see sales stagnate in 2021 having experienced a surge in the previous year as a result of strict lockdown measures and home seclusion due to COVID-19. Yoghurt and sour milk products value sales remained high…

While overall other dairy sales are set to fall in 2021, chilled dairy desserts is expected to record good growth during the year. The category’s positive performance is being supported by demand for premium products including new launches in…

Milk is the largest category in drinking milk products in both volume and value terms. Milk sales are set to decline in 2021, having seen a dramatic increase in the previous year as home seclusion and restrictions on the operations of the foodservice…

Austria is a country with a strong tradition of cheese making, and cheese consumption is well-established amongst local consumers. Indeed, cheese remains the most valuable category in the Austrian dairy products and alternatives market in 2021, and…

Butter and spreads is set to see a slight decline in both value and volume terms in 2021. The continued strict lockdown measures in Austria during the first months of the year due to COVID-19 served to maintain strong demand for butter and spreads,…

Austria’s birth rate is expected to see continued stagnation in 2021, limiting potential for generating volume growth in baby food. In this context, manufacturers are seeking to drive sales through value-adding innovation, including introducing…

Austria is one of the most environmentally sustainable countries in the world. The country has well developed renewable energy capacity, ample freshwater and good food affordability. Furthermore, the government is directing focus on the importance of…

With a still relatively low but rising penetration rate, wearable electronics continues to become increasingly accepted as a more commonly used device amongst a growing audience in Austria. It is therefore predicted to continue to register dynamic…

After a massive drop in the first year of the pandemic in Austria in 2020, portable players is set to continue to experience declines in 2021. In addition to the long-term demise of portable media players and e-readers, which have continued to be…

Mobile phones, driven by the dominant smartphones, continue to enjoy a high, and increasing, level of penetration in Austrian households with stable demand and an ever-continuing, slow upward trend in the average unit price. Smartphones have become a…

In contrast to a long-term declining trend in Austria, in-car entertainment is set to experience an upturn in demand in 2021, after experiencing a massive drop in the first year of the pandemic in 2020 when car sales as well as travel activities were…

Imaging devices in Austria was already struggling pre-pandemic, as most consumers are content to substitute these specific devices for their multifunctional smartphones. The latter have continued to see improvements in terms of photographic and…

Demand for home video depends heavily on televisions, particularly the dominant LCD TVs, with 2020 benefiting from the home seclusion trend as a result of pandemic-induced lockdowns. Consumers were therefore more willing to invest in upgrading their…

A number of home audio and cinema products, namely hi-fi systems, home cinema and speaker systems, and speakers, had benefited from the home seclusion trend as a result of the pandemic, when consumers invested in home entertainment during the first…

Sales of headphones are set to reach new highs in 2021 as wireless devices remain one of the most dynamic areas of consumer electronics for both convenience and fashion reasons. Waning scepticism amongst many local consumers in terms of battery…

Following a more dynamic 2020 when a number of consumer electronics categories benefited from the home seclusion trend as a result of COVID-19 and subsequent lockdowns to control the spread of the virus, the market is predicted to return to…

While computers and peripherals is predicted to experience a further drop in demand in 2021 in line with a general declining trend due to maturity of the category in Austria, the rate of retail volume decline continues to weaken, supported by the…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

Due to the COVID-19 pandemic, a strong decline in cross-border traffic alongside the home seclusion made a positive contribution to tobacco sales in 2020, particularly for the main category, cigarettes. Border closures and restrictions on…