AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Analgesics in Austria

    Sep 2018

    With ever busier lifestyles and long working hours, which are only expected to increase in Austria over the forecast period, more consumers are being affected by various types of pain caused by increasing amounts of stress due to mounting ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Austria

    Sep 2018

    Cough, cold and allergy (hay fever) remedies benefited from a strong flu season in 2018, which was stronger than in 2017 according to publications such as Der Standard and Oberösterreichische Nachrichten. Strong flu seasons are also expected over the...

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    Dermatologicals in Austria

    Sep 2018

    Over the forecast period dermatologicals in Austria is expected to benefit from an increasing number of people investing in beauty and personal appearance, two characteristics which are becoming increasingly important to many Austrians. On the one ...

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    Dietary Supplements in Austria

    Sep 2018

    Over the forecast period dietary supplements is expected to further benefit from the growing health awareness of Austrian consumers. The category will also be supported by the results of the latest Austrian Nutritional Report, which revealed a low ...

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    Digestive Remedies in Austria

    Sep 2018

    With ever busier lifestyles, many Austrians are expected to become increasingly exposed to stress in both their professional and personal lives. This is anticipated to potentially lead to various types of disorders and ailments, from sleep ...

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    Herbal/Traditional Products in Austria

    Sep 2018

    Over the forecast period herbal/traditional products is anticipated to profit from an increasing number of consumers looking to adopt a healthier lifestyle, with this including not only healthier food and more physical exercise but also a greater ...

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    NRT Smoking Cessation Aids in Austria

    Sep 2018

    While Austria still does not have a total smoking ban, the number of consumers who are trying to kick the habit is constantly increasing. According to the daily newspaper Die Presse, around 24% of the Austrian adult population smoke on daily basis, ...

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    Consumer Health in Austria

    Sep 2018

    In spite of the rather restrictive attitude of the Austrian government towards the distribution of OTC products as well as towards switches, consumer health posted a good overall performance in terms of value growth in 2018. Strong growth was ...

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    Paediatric Consumer Health in Austria

    Sep 2018

    With a very well-developed national healthcare system, many Austrians will first visit their physician to seek professional advice and obtain prescription medicine in the case of illness. Self-medication tends to be a last resort if a visit to the ...

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    Sleep Aids in Austria

    Sep 2018

    With the faster pace of life and longer working hours, many Austrians are increasingly facing stressful situations throughout the day, which often leads to a state of agitation and anxiety. While life out of the office should be more relaxed, many ...

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    Sports Nutrition in Austria

    Sep 2018

    Austrians are expected to become increasingly aware of the fact that eating less is not the only factor which can help them lose weight. As they become more knowledgeable about their bodies and health, they are expected to realise that the amount of ...

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    Vitamins in Austria

    Sep 2018

    While vitamins posted a positive performance in terms of value sales in 2018, the category is expected to be less successful over the forecast period. In addition to a high level of competition between the many producers present in Austria, vitamins ...

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    Weight Management and Wellbeing in Austria

    Sep 2018

    The ongoing impact of the health and wellness trend and increasingly changing attitudes towards beauty, personal appearance and privacy are expected to influence the future performance of weight management and wellbeing. “Looking good”, which ...

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    Airlines in Austria

    Sep 2018

    In spite of many challenges in 2017 and 2018 and a rather moderate increase in the number of passengers, airlines performed well in terms of total value sales in Austria. One of the main challenges was the insolvency of Air Berlin GmbH & Co ...

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    Eye Care in Austria

    Sep 2018

    According to recent surveys published by Mobile Marketing Association Austria (MMAA), the percentage of the population with a smartphone reached 94% in 2017. Exposure to screens on smartphones, televisions, PCs and laptops is only expected to ...

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    Wound Care in Austria

    Sep 2018

    Wound care is expected to continue to benefit from being a commodity product. Products like gauze, plasters and adhesive bandages, as well as first aid kits, are kept at home or in cars in case of an accident. Small injuries at home are inevitable, ...

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    Car Rental (Destination) in Austria

    Sep 2018

    Car rental remained relatively stable in Austria in 2018. Whilst total value sales and transactions increased, the overall number of operators and fleet size saw rather moderate increases. This is attributable to the fact that car rental in Austria ...

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    Lodging in Austria

    Sep 2018

    Given the positive outlook in tourism in Austria, lodging is expected to see continuing value growth at constant 2018 prices, with an overall performance comparable to that seen over the review period. Growth will likely be strongest in hotels, ...

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    Online Travel Sales and Intermediaries in Austria

    Sep 2018

    Whilst offline value sales of intermediaries continued to account for the largest share of overall value sales in 2018, online value sales continued to show strong growth. In car rental, other transportation, cruise and package holidays, offline ...

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    Travel in Austria

    Sep 2018

    Travel in Austria continued to see good growth across all areas in 2018, including inbound, outbound and domestic tourists. Inbound tourism continued to benefit from the country’s central position in Europe and great popularity with neighbouring ...

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