Austria

Other dairy is set to record a stable performance in terms of current retail value and volume sales in 2023. Although average unit prices have remained stable during 2023, they continue to be at a high level. As consumers have less money to spend,…

Demand for cigarettes continued to cool down in Austria during 2022 as sales edged closer to the levels seen in 2019, prior to the onset of the COVID-19 pandemic. As the threat of contagion receded over the course of 2021 and into 2022, COVID-19…

Breakfast cereals was one of the beneficiaries of the pandemic years as consumers in Austria ate their breakfast at home more frequently, which helped drive strong volume growth in 2020 and to a lesser extent in 2021. However, with the good progress…

Total volume sales in microwaves fell below pre-pandemic 2019 levels in 2022, as a result of atypical extra purchases made during the lockdowns in 2020 and 2021, due to the home improvement trends during that time. With consumers isolated at home,…

Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…

Vending experienced strong retail current value growth in 2021 and 2022. To some extent, this was the result of recovery effects, as Coronavirus (COVID-19) became a manageable threat and public life and consumer mobility largely returned to…

After spiking significantly during the pandemic in 2020, toilet care remained fairly stagnant in value and volume sales in 2022. However, value sales levels remained higher than in 2019. In 2020, consumers used their bathrooms/toilets significantly…

In 2021, wound care rebounded from the drop in demand in 2020 due to the restrictions on movement during the Coronavirus (COVID-19) pandemic. As consumers returned to the workplace and schools and resumed outdoor activities, retail volume sales…

Menswear was characterised by solid growth in current value terms throughout 2022 with the reopening of stores, greater mobility and relaxation of COVID-19 measures boosting sales. After two years of home seclusion and working from home there was a…

Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in…

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…

Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…

Edible oils such as sunflower and rapeseed oil continue to be staple items in Austrian households. In the first year of the COVID-19 pandemic, demand for these oils soared due to stockpiling and home seclusion. However, sales have been on the decline…

Dishwashers in another category which saw a relative boom from the trend of home improvements during the era of the pandemic, as consumers invested in home appliances to make their environments and lives as comfortable and convenient as possible.…

Following the lockdowns and home seclusion of the Coronavirus (COVID-19) pandemic, most consumers returned to spending more time outdoors from 2021. During 2022, consumers continued to return more fully to work, social and leisure norms. Due to the…

Supermarkets saw retail current value growth that was slightly higher than the average for grocery retailers in Austria in 2022. However, retail current value growth was driven by strong product price increases, due to the energy crisis, while…

Retail tissue recorded significant growth in value terms during 2022, attributed to the severe increase in average unit prices during the year. Not only has the costs for energy and transport increased substantially, but the cost of raw material for…

Demand for bleach in Austria notably declined in 2022, following the sales spike seen in 2020, with consumer demand for cleanliness and hygiene extremely high when the pandemic first hit the country. In addition, usage was further boosted by the…

As the threat and related restrictions of Coronavirus (COVID-19) eased, most consumers in Austria returned to more regular shopping behaviours and pre-pandemic activities in general. As a result, retail volume and current value sales of…

Womenswear witnessed significant growth in current value terms in 2022 as sales saw a significant recovery from the sharp drop in sales seen in 2020 following the outbreak of COVID-19. However, despite double-digit growth sales still did not see a…