AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Country Briefing

    Households: Austria

    Nov 2018

    Austrian households have benefited from a stable economy and property prices untouched by the global economic downturn of 2008-2009. While urbanisation continues, more households are moving to suburban and rural areas in search of less congestion and...

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    Strategy Briefing

    Strategy Briefing

    Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement

    Oct 2018

    Explore how underlying drivers could change different consumer worlds over the next 20 years. In this report, Euromonitor outlines a vision for commerce in 2040, highlighting the new formats, business models and experiences that consumers of tomorrow...

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    Country Briefing

    Country Briefing

    Business Dynamics: Austria

    Oct 2018

    Austria’s business landscape is relatively attractive, although a lack of reforms has led to a deterioration in global rankings. Nevertheless, businesses enjoy a solid regulatory environment and benefit from historic investment in innovation, ...

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    Country Report

    Country Report

    Consumer Credit in Austria

    Oct 2018

    After strong growth in demand for consumer credit towards the end of the review period, the upward trend in gross lending is expected to slow considerably over the forecast period, but at the same time remain at a high level. Earlier in the review ...

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    Country Report

    Country Report

    Consumer Lending in Austria

    Oct 2018

    In 2018, consumer lending in Austria was supported by growing demand for consumer credit, while gross lending in mortgages/housing largely stagnated following a significant rise the previous year. In a period of ongoing low interest rates, economic ...

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    Country Report

    Country Report

    Analgesics in Austria

    Sep 2018

    With ever busier lifestyles and long working hours, which are only expected to increase in Austria over the forecast period, more consumers are being affected by various types of pain caused by increasing amounts of stress due to mounting ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Austria

    Sep 2018

    Cough, cold and allergy (hay fever) remedies benefited from a strong flu season in 2018, which was stronger than in 2017 according to publications such as Der Standard and Oberösterreichische Nachrichten. Strong flu seasons are also expected over the...

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    Country Report

    Country Report

    Dermatologicals in Austria

    Sep 2018

    Over the forecast period dermatologicals in Austria is expected to benefit from an increasing number of people investing in beauty and personal appearance, two characteristics which are becoming increasingly important to many Austrians. On the one ...

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    Country Report

    Country Report

    Dietary Supplements in Austria

    Sep 2018

    Over the forecast period dietary supplements is expected to further benefit from the growing health awareness of Austrian consumers. The category will also be supported by the results of the latest Austrian Nutritional Report, which revealed a low ...

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    Country Report

    Country Report

    Digestive Remedies in Austria

    Sep 2018

    With ever busier lifestyles, many Austrians are expected to become increasingly exposed to stress in both their professional and personal lives. This is anticipated to potentially lead to various types of disorders and ailments, from sleep ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Austria

    Sep 2018

    Over the forecast period herbal/traditional products is anticipated to profit from an increasing number of consumers looking to adopt a healthier lifestyle, with this including not only healthier food and more physical exercise but also a greater ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Austria

    Sep 2018

    While Austria still does not have a total smoking ban, the number of consumers who are trying to kick the habit is constantly increasing. According to the daily newspaper Die Presse, around 24% of the Austrian adult population smoke on daily basis, ...

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    Country Report

    Country Report

    Consumer Health in Austria

    Sep 2018

    In spite of the rather restrictive attitude of the Austrian government towards the distribution of OTC products as well as towards switches, consumer health posted a good overall performance in terms of value growth in 2018. Strong growth was ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Austria

    Sep 2018

    With a very well-developed national healthcare system, many Austrians will first visit their physician to seek professional advice and obtain prescription medicine in the case of illness. Self-medication tends to be a last resort if a visit to the ...

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    Country Report

    Country Report

    Sleep Aids in Austria

    Sep 2018

    With the faster pace of life and longer working hours, many Austrians are increasingly facing stressful situations throughout the day, which often leads to a state of agitation and anxiety. While life out of the office should be more relaxed, many ...

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    Country Report

    Country Report

    Sports Nutrition in Austria

    Sep 2018

    Austrians are expected to become increasingly aware of the fact that eating less is not the only factor which can help them lose weight. As they become more knowledgeable about their bodies and health, they are expected to realise that the amount of ...

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    Country Report

    Country Report

    Vitamins in Austria

    Sep 2018

    While vitamins posted a positive performance in terms of value sales in 2018, the category is expected to be less successful over the forecast period. In addition to a high level of competition between the many producers present in Austria, vitamins ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Austria

    Sep 2018

    The ongoing impact of the health and wellness trend and increasingly changing attitudes towards beauty, personal appearance and privacy are expected to influence the future performance of weight management and wellbeing. “Looking good”, which ...

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    Country Report

    Country Report

    Eye Care in Austria

    Sep 2018

    According to recent surveys published by Mobile Marketing Association Austria (MMAA), the percentage of the population with a smartphone reached 94% in 2017. Exposure to screens on smartphones, televisions, PCs and laptops is only expected to ...

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    Country Report

    Country Report

    Wound Care in Austria

    Sep 2018

    Wound care is expected to continue to benefit from being a commodity product. Products like gauze, plasters and adhesive bandages, as well as first aid kits, are kept at home or in cars in case of an accident. Small injuries at home are inevitable, ...

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