AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Austria

    Sep 2018

    The Austrian economy grew at a healthy pace in 2017, mainly supported by robust growth in exports and investment. The nation’s budget deficit reached over-a-decade low in 2017, highlighting an improving fiscal stance, given a positive economic ...

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    Country Report

    Country Report

    In-Car Entertainment in Austria

    Aug 2018

    In-car entertainment is expected to continue declining in volume and value terms at constant 2018 prices in the forecast period in Austria due to continuing losses in all categories. However, the decline is likely to slow down from the review period....

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    Country Report

    Country Report

    Computers and Peripherals in Austria

    Aug 2018

    Computers and peripherals (retail) recorded strong volume sales declines in Austria over most of the review period and into 2018, mainly caused by continued strong declines in demand for tablets and desktops. Most households in Austria already have ...

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    Country Report

    Country Report

    Home Audio and Cinema in Austria

    Aug 2018

    Home audio and cinema in Austria recorded further volume and value declines in 2018. The growing popularity of mobile devices such as tablets or smartphones as audio players as well as the increasing selection and acceptance of wireless speakers ...

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    Country Report

    Country Report

    Home Video in Austria

    Aug 2018

    In terms of TV viewing time Austrian consumers compare to most neighbouring Western European countries but, during special events like the Winter Olympics or the FIFA World Cup, rates tend to go up. In years with such events, Austrian consumers are ...

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    Country Report

    Country Report

    Imaging Devices in Austria

    Aug 2018

    Demand for imaging devices experienced another drop in 2018 in Austria and the negative trend is expected to continue in the forecast period in both retail volume and value terms. For most consumers, additional imaging devices became obsolete in the ...

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    Country Report

    Country Report

    Mobile Phones in Austria

    Aug 2018

    At a high level, demand for mobile phones was basically stable in Austria in 2018. This along with the willingness of consumers to spend more and more money on their new smartphone led to significant increases in average unit price and overall value ...

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    Country Report

    Country Report

    Consumer Electronics in Austria

    Aug 2018

    Consumer electronics in Austria is to a large degree mature and saturated. Newer, more promising technologies mainly replace traditional products, thereby only minimally affecting the overall volume growth development of consumer electronics. ...

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    Country Report

    Country Report

    Portable Players in Austria

    Aug 2018

    Continuing growth in wireless speakers is expected to compensate for losses in the other categories and help portable players see positive growth in both volume and value terms over the forecast period. This is a clear improvement compared to the ...

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    Country Report

    Country Report

    Wearable Electronics in Austria

    Aug 2018

    Demand for wearable electronics is expected to continue increasing in Austria over the forecast period but, compared to the review period, growth will slow significantly. Many technology enthusiasts already own smart wearables or activity wearables, ...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment in Western Europe

    Aug 2018

    With production of USD449.3 billion, Western Europe is the world’s second-largest drug and medical device producer (behind Asia Pacific) and the leading exporter. Although the region’s growth is anticipated to decelerate, the positive overall ...

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    Country Profile

    Country Profile

    Austria: Country Profile

    Aug 2018

    The Austrian economy will weaken in 2018. Exports (which are equivalent to almost two-fifths of GDP) will see double-digit gains but increases in private consumption will be subdued. Investment should continue to grow as rates of capacity utilisation...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Austria

    Jul 2018

    Volume sales of cigarettes continued to decline only slowly in 2017 due to rising health awareness and the poor image of smoking. Value growth remained positive as a result of a further tax increase. The category’s volume decline is expected to ...

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    Country Report

    Country Report

    Tobacco in Austria

    Jul 2018

    The consumption of tobacco continued to decline only relatively slowly in Austria in 2017, driven by rising health awareness and the increasingly poor image of smoking, especially among a younger audience. Value growth remained positive as a result ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Austria

    Jul 2018

    Sales of smokeless tobacco remained negligible in 2017 but vapour products continued to perform well as many consumers switched from conventional smoking to less harmful or cheaper alternatives. Despite strong growth in the number of regular vapers, ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Austria

    Jul 2018

    Cigars, cigarillos and smoking tobacco is expected to stagnate in value terms at constant 2017 prices over the forecast period. While cigars and cigarillos is predicted to record positive growth in both volume and value terms, the wider category’s ...

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    Country Report

    Country Report

    Better For You Beverages in Austria

    Jul 2018

    Better for you beverages registered slower growth than the average for non-alcoholic drinks in 2017 in Austria. This shows that better for you is becoming less important among beverages. Consumers are looking instead for naturally healthy drinks or ...

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    Country Report

    Country Report

    Better For You Packaged Food in Austria

    Jul 2018

    BFY packaged food benefited from consumers seeking to lose weight and improve their health in 2017. With busier lifestyles and prolonged working hours, many Austrians struggled with the lack of spare time for sport or exercise. This, among other ...

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