AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Country Briefing

    Business Dynamics: Austria

    Jan 2020

    Austria’s business landscape is relatively attractive, although a lack of reforms has led to a deterioration in global rankings. Nevertheless, businesses enjoy a solid regulatory environment and benefit from historic investment in innovation, ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Austria

    Dec 2019

    Solid domestic demand has supported the Austrian economy and will continue to do so going forward, especially given strong labour market conditions that will drive consumption. However, significant reliance on Germany for trade could negatively ...

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    Country Profile

    Country Profile

    Austria: Country Profile

    Dec 2019

    The Austrian economy will cool slightly in 2019. Economic growth is supported by robust domestic demand, in particular from private consumption. Export growth is suffering from weak growth in trading partners, especially in the key export markets, ...

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    Country Report

    Country Report

    Bottled Water in Austria

    Dec 2019

    In Austria, domestic natural mineral bottled water is key. There is no interest in purified water for a simple reason: Austria has high-quality water and is a country very rich in water resources. It is unlikely that minor brands that offer purified ...

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    Country Report

    Country Report

    Carbonates in Austria

    Dec 2019

    The reduction of sugar in beverages, in particular carbonates, is not a new topic. However, consumers distinguish between home consumption and out of home consumption. While retail outlets saw a decline in volume sales for regular cola carbonates and...

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    Country Report

    Country Report

    Energy Drinks in Austria

    Dec 2019

    Energy drinks remain widely popular but are showing signs of maturity. Energy drinks also increasingly come under public and political pressure due to being considered unhealthy, especially for their target group of teenagers and young adults. ...

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    Country Report

    Country Report

    Juice in Austria

    Dec 2019

    Towards the end of the review period, off-trade volume sales of juice declined fairly sharply. This is mainly due to the high sugar content of juice and a situation where consumers are increasingly aware of added sugar in juice drinks. This is ...

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    Country Report

    Country Report

    RTD Coffee in Austria

    Dec 2019

    Whether in coffee shops or retail channels, cold brewed coffee is increasingly trendy. This trend is also impacting RTD coffee, where besides established “classics” such as Caffe Latte, Cappuccino or Macchiato there is growing consumer demand for new...

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    Country Report

    Country Report

    Soft Drinks in Austria

    Dec 2019

    The soft drinks industry is under pressure. However, new challenges can be new opportunities. Many Austrian start-ups are emerging in RTD tea and RTD coffee, where growth opportunities are strong. Steady premiumisation is taking place. Consumers are ...

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    Country Report

    Country Report

    Sports Drinks in Austria

    Dec 2019

    Sports drinks in Austria remain rather niche. This seems surprising given Austrian consumers’ interest in outdoor activities and winter sports and it may be expected that sports drinks should be more popular. However, sports drinks are generally ...

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    Country Report

    Country Report

    Concentrates in Austria

    Dec 2019

    Volume sales of concentrates decreased during the review period, although current value sales continue to see a slow increase. This is due to the premiumisation trend affecting overall soft drinks including concentrates. This is proving particularly ...

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    Country Report

    Country Report

    RTD Tea in Austria

    Dec 2019

    In hot tea, spiced tea such as ginger or cinnamon tea is increasingly popular. Also fruit/herbal tea are widely popular in Austria, with many preferring these to black tea or green tea. However, when it comes to RTD tea, drinks based on black tea and...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Dec 2019

    Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

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    Country Briefing

    Country Briefing

    Sustainability: Austria

    Dec 2019

    Overall, Austria ranked sixth out of 97 global countries in overall Environmental Sustainability Index in 2018, the favourable ranking secured by high share of renewables in energy generation, ample freshwater resources, relatively curbed pollution ...

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    Country Report

    Country Report

    Hot Drinks in Austria

    Dec 2019

    The most important trend that is affecting the hot drinks industry is premiumisation. While volume sales are rather stable, value sales are increasing at a faster rate due to higher spending. This is not only affecting coffee and other hot drinks, it...

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    Country Report

    Country Report

    Other Hot Drinks in Austria

    Dec 2019

    Drinks that target younger consumer groups have been under scrutiny in recent years. These include other hot drinks such as malt-based hot drinks and chocolate-based flavoured powder drinks. These drinks often contain high levels of sugar and other ...

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    Country Report

    Country Report

    Coffee in Austria

    Dec 2019

    In Austria, fully automatic coffee machines that use fresh coffee beans are driving growth in coffee. Austria is known for having a coffee house culture that is thriving in its capital Vienna. Austrian consumers thus also like to enjoy cups of coffee...

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    Country Report

    Country Report

    Tea in Austria

    Dec 2019

    Traditionally, tea in Austria was a drink only used for certain occasions; it had a rather unpleasant connotation as it was drunk either when feeling unwell or when freezing cold in winter. However, it is increasingly becoming a drink used to relieve...

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    Country Briefing

    Country Briefing

    Households: Austria

    Dec 2019

    Political stability and economic growth have underpinned the wellbeing of Austrian households, which have benefited from strong housing policies and a positive real estate market. Early retirement by Austrian household heads is a potential concern, ...

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    Strategy Briefing

    Strategy Briefing

    Professional Sports in Western Europe: League Performance and Global Commercial Opportunities

    Nov 2019

    This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...

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