AUSTRIA

Austria’s business landscape is relatively attractive, although a lack of reforms has led to a deterioration in global rankings. Nevertheless, businesses enjoy a solid regulatory environment and benefit from historic investment in innovation, ...

Solid domestic demand has supported the Austrian economy and will continue to do so going forward, especially given strong labour market conditions that will drive consumption. However, significant reliance on Germany for trade could negatively ...

The Austrian economy will cool slightly in 2019. Economic growth is supported by robust domestic demand, in particular from private consumption. Export growth is suffering from weak growth in trading partners, especially in the key export markets, ...

In Austria, domestic natural mineral bottled water is key. There is no interest in purified water for a simple reason: Austria has high-quality water and is a country very rich in water resources. It is unlikely that minor brands that offer purified ...

The reduction of sugar in beverages, in particular carbonates, is not a new topic. However, consumers distinguish between home consumption and out of home consumption. While retail outlets saw a decline in volume sales for regular cola carbonates and...

Energy drinks remain widely popular but are showing signs of maturity. Energy drinks also increasingly come under public and political pressure due to being considered unhealthy, especially for their target group of teenagers and young adults. ...

Towards the end of the review period, off-trade volume sales of juice declined fairly sharply. This is mainly due to the high sugar content of juice and a situation where consumers are increasingly aware of added sugar in juice drinks. This is ...

Whether in coffee shops or retail channels, cold brewed coffee is increasingly trendy. This trend is also impacting RTD coffee, where besides established “classics” such as Caffe Latte, Cappuccino or Macchiato there is growing consumer demand for new...

The soft drinks industry is under pressure. However, new challenges can be new opportunities. Many Austrian start-ups are emerging in RTD tea and RTD coffee, where growth opportunities are strong. Steady premiumisation is taking place. Consumers are ...

Sports drinks in Austria remain rather niche. This seems surprising given Austrian consumers’ interest in outdoor activities and winter sports and it may be expected that sports drinks should be more popular. However, sports drinks are generally ...

Volume sales of concentrates decreased during the review period, although current value sales continue to see a slow increase. This is due to the premiumisation trend affecting overall soft drinks including concentrates. This is proving particularly ...

In hot tea, spiced tea such as ginger or cinnamon tea is increasingly popular. Also fruit/herbal tea are widely popular in Austria, with many preferring these to black tea or green tea. However, when it comes to RTD tea, drinks based on black tea and...

Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

Overall, Austria ranked sixth out of 97 global countries in overall Environmental Sustainability Index in 2018, the favourable ranking secured by high share of renewables in energy generation, ample freshwater resources, relatively curbed pollution ...

The most important trend that is affecting the hot drinks industry is premiumisation. While volume sales are rather stable, value sales are increasing at a faster rate due to higher spending. This is not only affecting coffee and other hot drinks, it...

Drinks that target younger consumer groups have been under scrutiny in recent years. These include other hot drinks such as malt-based hot drinks and chocolate-based flavoured powder drinks. These drinks often contain high levels of sugar and other ...

In Austria, fully automatic coffee machines that use fresh coffee beans are driving growth in coffee. Austria is known for having a coffee house culture that is thriving in its capital Vienna. Austrian consumers thus also like to enjoy cups of coffee...

Traditionally, tea in Austria was a drink only used for certain occasions; it had a rather unpleasant connotation as it was drunk either when feeling unwell or when freezing cold in winter. However, it is increasingly becoming a drink used to relieve...

Political stability and economic growth have underpinned the wellbeing of Austrian households, which have benefited from strong housing policies and a positive real estate market. Early retirement by Austrian household heads is a potential concern, ...

This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...