AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Pet Care in Austria

    May 2021

    Like many markets, pet care in Austria was strongly affected by the COVID-19 pandemic. 2021 started with another lockdown for Austrians, which meant that many leisure activities were no longer possible and more time was spent at home. As a result, ...

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    Other Pet Food in Austria

    May 2021

    2020 and 2021 have been years when Austrians spent significantly more time at home. Due to the Austrian government's contact restrictions and the reduced leisure and cultural activities undertaken over several months, more leisure time was spent ...

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    Pet Products in Austria

    May 2021

    The COVID-19 pandemic has greatly changed the daily lives of many Austrians. Due to contact restrictions and a loss of many leisure and holiday activities, Austrians had more time at home on average. In addition, more employees were able to work from...

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    Dog Food in Austria

    May 2021

    The COVID-19 pandemic continues to preoccupy Austria in 2021 and so the amount of time Austrians spend at home, similar to 2020, remains high. With government-imposed contact restrictions, fewer leisure and cultural activities and more employees ...

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    Cat Food in Austria

    May 2021

    The COVID-19 pandemic has greatly changed the lives of many Austrians. Of course, this also had an impact on the cats kept by Austrians. In 2020 and 2021, most people spent much more time in their own homes. On the one hand, the government's ...

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    Country Profile

    Country Profile

    PEST Analysis: Austria

    Apr 2021

    Relative political stability helps to enhance Austria’s business landscape. However, the tax burden on firms remains high. State support has shielded an economy impacted by the Coronavirus (COVID-19) pandemic, but recovery is likely to be slow in the...

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    Menswear in Austria

    Mar 2021

    Menswear witnessed a huge decline in sales in 2020 with the measures taken to control COVID-19 having a devastating effect. Like with womenswear, the shift to work-from-home arrangements and the postponement of social engagements removed the ...

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    Apparel Accessories in Austria

    Mar 2021

    Following the outbreak of COVID-19 there was a huge surge in demand for face masks, with this resulting in other apparel accessories recording extraordinary growth. Many brands and retailers looked to launch their own face masks to compensate for the...

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    Jeans in Austria

    Mar 2021

    Jeans was hard hit by the outbreak of COVID-19, with the heavy decline in sales being down to several factors. With consumers forced to spend considerably more time at home the focus switched from fashion to comfort, with far fewer opportunities to ...

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    Sportswear in Austria

    Mar 2021

    Sportswear posted a significant decline in current value terms in 2020, but it still fared better than most other categories. The decline in sales was mainly due to store closures as well as the government’s COVID-19 restrictions which included the ...

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    Footwear in Austria

    Mar 2021

    Sales of footwear plummeted following the introduction of the lockdown in March in response to the outbreak of COVID-19. Unable to visit store-based retailers to try shoes on many consumers postponed purchases. Even once the initial lockdown was ...

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    Womenswear in Austria

    Mar 2021

    Following the outbreak of COVID-19 there was a huge shift towards home working, with businesses encouraged to allow employees to work from home where possible. With social engagements also put on hold consumers found themselves spending the majority ...

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    Childrenswear in Austria

    Mar 2021

    Childrenswear performed comparatively better than menswear and womenswear in current value terms in 2020, although this was largely due to more limited discounting activity within this category. In retail volume terms the decline was very similar ...

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    Apparel and Footwear in Austria

    Mar 2021

    Apparel and footwear was hard hit following the outbreak of COVID-19, with value and volume sales plummeting in most categories. Apparel and footwear specialist retailers and other non-essential retailers closed on 13 March following the introduction...

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    Hosiery in Austria

    Mar 2021

    As with most areas of apparel, the lockdown and home seclusion took a heavy toll on sales of hosiery, with consumers lacking the incentive to buy new products. With many consumers switching to working from home following the outbreak of COVID-19 the ...

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    Homeshopping in Austria

    Mar 2021

    Homeshopping continued to experience declining sales in 2020, with the channel struggling due to the ongoing shift towards e-commerce. However, the drop in value sales was much less severe in comparison to annual declines witnessed over the review ...

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    Mobile E-Commerce in Austria

    Mar 2021

    Mobile e-commerce, which had already been gaining ground within Austrian retailing over the review period, experienced a significant push in 2020 mainly due to the fact that consumers wanted to avoid stores as a result of the pandemic, a trend which ...

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    Convenience Stores in Austria

    Mar 2021

    Convenience stores in Austria received a marginal boost to value sales in 2020 as a result of some initial stockpiling following the announcement of the pandemic-induced lockdown, following several years of undynamic performances. However, the ...

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    Variety Stores in Austria

    Mar 2021

    The pandemic has had a marginally negative impact on variety stores during the early stages due to the lockdown and general home seclusion trend, which reduced the desire to spend longer in stores than consumers would like for fear of increased risk ...

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    Traditional Grocery Retailers in Austria

    Mar 2021

    In stark contrast to modern grocery retailers, traditional grocery retailers experienced a significant drop in current value sales in 2020 due to the pandemic despite a general shift from foodservice to grocery retailing. Traditional grocery ...

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