AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Carbonates in Austria

    Jan 2021

    The outbreak of COVID-19 had a positive impact on off-trade sales for carbonates, moving value growth from 3% in 2019, to a prediction of 6% in 2020. Growth was driven in the first lockdown period which started in March 2020, when consumers stocked ...

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    Energy Drinks in Austria

    Jan 2021

    Due to high levels of innovation and growing popularity, energy drinks performed very well in the off-trade in both 2018 and 2019. Despite new launches continuing to take place in 2020, and a general shift from the on-trade to the off-trade channel, ...

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    Bottled Water in Austria

    Jan 2021

    Bottled water is the area within soft drinks that is set to record the highest uplift in off-trade growth in 2020, having seen sales rise during lockdown periods. This was due to stockpiling behaviour noted in Austria, with consumers stockpiling ...

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    RTD Tea in Austria

    Jan 2021

    While several soft drink areas are set to record an uplift in off-trade sales in 2020, due to stockpiling, lockdown and an increased amount of time spent at home, RTD tea is set to record stifled growth. This is due to RTD tea being an impulse ...

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    RTD Coffee in Austria

    Jan 2021

    Due to the outbreak of COVID-19, off-trade volume and value sales are both set to record a decline in 2020, compared to positive growth recorded in 2019. RTD coffee faces the same challenges as RTD tea and energy drinks; it is mainly an impulse ...

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    Juice in Austria

    Jan 2021

    The closure of foodservice outlets from March-May is set to have a negative impact on on-trade volume sales in 2020. In addition, the implementation of a second lockdown from November, partnered with some consumers ongoing fears to visit ...

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    Soft Drinks in Austria

    Jan 2021

    The outbreak of COVID-19 in Austria led to restrictions being implemented in the country, with the first lockdown in place from March 2020 until May. This required the closure of all non-essential retailers and foodservice outlets and recommended ...

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    Sports Drinks in Austria

    Jan 2021

    In Austria, sports drinks remains a niche area, generally perceived as suited for specific occasions, particularly after working out at the gym, or doing outdoor exercise. As such, restrictions to outside activities during the lockdown had a negative...

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    Concentrates in Austria

    Jan 2021

    On-trade sales of concentrates is set to be negatively impacted by the outbreak of COVID-19, recording a double-digit decline, compared to on-trade volume growth of 1% in 2019. In the on-trade channel, concentrates are served within nightlife venues,...

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    Hot Drinks in Austria

    Jan 2021

    Due to the outbreak of COVID-19 in Austria, hot drinks are set to record a significant decline in on-trade sales, with a foodservice volume growth of 2% recorded in 2019, compared to a decline of 24% predicted for 2020. This result will be the ...

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    Coffee in Austria

    Jan 2021

    Foodservice is expected to record a significant loss in 2020, recording a double-digit decline compared to growth of 3% in 2019. This is predominately due to foodservice closures which were put in place from 16 March, that aligned with the closure of...

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    Other Hot Drinks in Austria

    Jan 2021

    Due to having a high sugar content, other hot drinks are often perceived as unhealthy in Austria. This consumer concern, coupled with competition from tea and coffee, resulted in a long-standing declining trend over the review period. However, due to...

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    Tea in Austria

    Jan 2021

    Following the trends noted in coffee, the impact of COVID-19 will result in two distinctive changes. Firstly, a double-digit decline will be noted for foodservice sales, which will be the consequence of venue closures in March and November, and ...

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    Digestive Remedies in Austria

    Jan 2021

    Overall, COVID-19 has had a negative impact on sales of digestive remedies in Austria in 2020. Like many OTC products, there was some short-term stockpiling seen in Q1 with consumers concerned about retailers’ shelves becoming bare. However, as these...

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    Wound Care in Austria

    Jan 2021

    Minor injuries obtained during sport and exercise and other activities outside the home are a key driver of sales of wound care in Austria. As such, the home seclusion seen in 2020 resulting from COVID-19 and the lockdown has limited demand for wound...

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    Vitamins in Austria

    Jan 2021

    As the threat of COVID-19 became apparent in Austria there was a surge in demand for products which claim to boost the immune system, with this also having a big impact on vitamins. Concerned that their diet may be insufficient to support a healthy ...

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    Analgesics in Austria

    Jan 2021

    Analgesics has seen similar growth in 2020 to that seen in 2019 in current value terms, although COVID-19 has nonetheless had an impact on the sale, supply, and distribution of these products in Austria. As concerns started to rise around the threat ...

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    Consumer Health in Austria

    Jan 2021

    COVID-19 had a significant impact on consumer health in Austria in 2020 with it resulting in consumers reassessing their priorities and focusing on their immediate concerns. As concerns rose about the threat posed by COVID-19 many households started ...

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    Sleep Aids in Austria

    Jan 2021

    COVID-19 and the measures taken to control it have put a strain on consumers who face job and wage insecurity, as well as general concerns over their health and the health of their family and friends. These added stresses and concerns have led to ...

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    Weight Management and Wellbeing in Austria

    Jan 2021

    Weight management and wellbeing witnessed a slump in sales in 2020 with COVID-19 taking a heavy toll. Concerns over the spread of COVID-19, its impact on the economy, and the added stress and anxiety created by home seclusion all had an impact, with ...

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