AUSTRIA

The most important trend that is affecting the hot drinks industry is premiumisation. While volume sales are rather stable, value sales are increasing at a faster rate due to higher spending. This is not only affecting coffee and other hot drinks, it...

Drinks that target younger consumer groups have been under scrutiny in recent years. These include other hot drinks such as malt-based hot drinks and chocolate-based flavoured powder drinks. These drinks often contain high levels of sugar and other ...

In Austria, fully automatic coffee machines that use fresh coffee beans are driving growth in coffee. Austria is known for having a coffee house culture that is thriving in its capital Vienna. Austrian consumers thus also like to enjoy cups of coffee...

Traditionally, tea in Austria was a drink only used for certain occasions; it had a rather unpleasant connotation as it was drunk either when feeling unwell or when freezing cold in winter. However, it is increasingly becoming a drink used to relieve...

Political stability and economic growth have underpinned the wellbeing of Austrian households, which have benefited from strong housing policies and a positive real estate market. Early retirement by Austrian household heads is a potential concern, ...

Convenience remained a stronger growth driver of packaged food in Austria in 2019, as busy time-constrained Austrians continued to look for packaged food that could be quickly heated up to prepare a meal or other products that complement prepared ...

Baked goods continued to be marked by a high level of maturity in Austria in 2019, influenced by the largest category of leavened bread, which declined in retail volume terms. Therefore, producers looked to innovation to attract consumers with a ...

Ongoing stable demand for processed fruit and vegetables is supported by the convenience they offer; while Austrians’ increasingly hectic lifestyles including sedentary desk jobs, and limited activity means that on the one hand they would like to ...

Processed meat and seafood continued to record stable demand in 2019, supported by demand for chilled variants, as the trend for barbecuing and grilling in Austria continued, with many consumers viewing this activity as a pastime to be enjoyed at ...

Demand for breakfast cereals continued to rise in line with the ongoing strong performance of the largest category of muesli and granola, which recorded the highest growth in 2019 in current value and retail volume terms. To maintain this popularity,...

Rice, pasta and noodles remained a large, maturing category which recorded stable demand in 2019. With limited preparation and cooking time, the category offers convenience and a popular staple as side dishes for quick and balanced meals. Pasta, ...

Ready meals continued to experience solid demand in 2019, supported by the convenience factor. While traditionally, ready meals were perceived as unhealthy, the efforts of players to offer well-balanced meal solutions using good quality ingredients ...

Sweet spreads made a marginal recovery in 2019 following declines in both retail volume and current value terms the previous year. This improvement in growth rates was supported by the positive performances of the largest categories, jams and ...

Soup continued to record a stable performance in 2019, supported by its offer of a quick convenient meal for lunch or even as an evening meal. The category continued to be dominated by shelf stable soup which benefits from its quick preparation time ...

Sauces, dressings and condiments recorded a solid performance as consumers continued to search for “fast good food” which offers both convenience and natural, regional and organic products to add interest to dishes or help them quickly prepare a ...

Edible oils continued to record a stable performance in 2019 in both retail volume and current value terms, supported by the ongoing health trend in Austria. Local consumers are increasingly looking for ways to prepare quick but healthy meals, opting...

Store cards witnessed significant declines in all metrics in 2019 and the forecast remains pessimistic at all levels as store cards is expected to remain a niche product in Austria with new launces unlikely. The potential of store cards in Austria ...

In the Austrian market, there is little distinction between charge and credit cards. At the end of the review period when Austrians spoke of credit cards (Kreditkarten), they usually meant charge cards, with the concept of payment cards with a ...

The concept of payment cards with a revolving line of credit is not common in Austria and even unknown to most consumers. When Austrians speak of credit cards (Kreditkarten), they are usually referring to charge cards. Indeed, from a consumer’s ...

After some fluctuations over the review period, the number of debit cards recorded moderate growth in 2019, with growth expected to accelerate over the forecast period, maintaining its status as the nation’s preferred payment card. This is largely ...