Laos

Recent increases in the minimum wage, rising incomes and urbanisation have enabled some mid-income consumers to trade up from unpackaged alternatives. Wealthier demographics, on the other hand, continued to demand convenience while low socioeconomic…

This report analyses the market for alcoholic drinks in Laos. For the purposes of the study, the market has been defined as follows:

Prior to the COVID-19 pandemic, steady economic growth and rising incomes continued to boost hot drinks sales in Laos. However, these trends have since been undermined by the pandemic. Nevertheless, more tea drinkers are switching to packaged tea as…

Retailing grew steadily in 2021 as the pandemic receded in the second half of the year and lifestyles slowly normalised. However, Laos’ retailing industry remains underdeveloped, with informal retailing dominant especially given the recent drop in…

The home care market in Laos is growing mainly due to changes in consumer lifestyles, with many people moving from rural to urban areas. Moreover, there is also a growing trend towards health and wellness in the country, especially among younger…

Snacks in 2022: The big picture

Despite government efforts to reduce smoking prevalence, cigarettes remain popular among the country’s large population of low-income men. Despite the struggling economy, consumers are not likely to cut out smoking but instead trade down to lower…

Although Laos remains a poor country overall, prior to the COVID-19 pandemic, urbanisation, strong economic growth and rising incomes were supporting sales of soft drinks, including more expensive options such as sports drinks. In response to the…

In general, tissue and hygiene is performing well in 2021, a usage is not yet widespread in most categories, which means there is considerable room for further sales growth. However, in 2020, the COVID-19 pandemic had a generally unfavourable impact…

In 2021, beauty and personal care has continued to be impacted by the COVID-19 pandemic in several ways. For example, purchasing patterns within personal care has shifted, with consumers seeking out products with antibacterial qualities. Meanwhile,…

This report analyses the market for consumer health in Laos. For the purposes of the study, the market has been defined as follows:

Whilst the business environment is marred by regulatory opacity and hampered by corruption, communist rule has enabled political stability. The economy is forecast to rebound relatively strongly from the Coronavirus (COVD-19) pandemic, but exposure…

Laos will see only modest gains in 2020. The economy will be limited by COVID-19 containment measures in 2020, but growth will be driven by economic diversification towards agriculture, services and manufacturing. Hydropower will continue to support…

While COVID-19 forced some business to temporarily close, others expanded with many using more cooking ingredients than they had in the past due to growth in food orders. Moreover, prior to the pandemic, recent increases in the minimum wage, rising…

The COVID-19 pandemic has placed some pressure on demand for dairy and alternatives in Laos. However, the reputation of dairy as a key source of nutrition and the status of baby food as essential for all households with babies and infants ensured…

The initial impact of COVID-19 in Laos began in late March, as the government announced a state of emergency which included government-enforced restrictions such as the closure of land borders and a ban on most flights, with some exceptions for…

The number of households is set to increase rapidly in Laos over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels by 2022, the fastest household expenditure growth is…

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Laos. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption, public…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…