Consumer Health

Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in ...

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Strategy Briefing

Strategy Briefing

Consumer Health: Quarterly Statement Q3 2020

Aug 2020

In mid-July 2020, Euromonitor published revised forecasts for Consumer Health in the wake of the Coronavirus pandemic. On the whole, Coronavirus (COVID-19) is expected to somewhat suppress global growth of Consumer Health in 2020, but the effects are...

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Strategy Briefing

Strategy Briefing

Health by Generation: Understanding Healthy Lifestyles and Behaviours

Jul 2020

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food, and nutrition....

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Strategy Briefing

Strategy Briefing

China’s 100 Days of Action and its Effects on Consumer Health Marketplace

Jun 2020

Direct selling has been a dominant channel for vitamins and dietary supplements in China, but due to consumer complaints and claims of exaggerated advertising, the Chinese government carried out the so-called “100 Days of Action” in January 2019, ...

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Strategy Briefing

Strategy Briefing

The Coronavirus Basket in Consumer Health: A Framework for Future Growth

May 2020

The March 2020 peak of Coronavirus (COVID-19) purchases offered clues to how sales of consumer health products are likely to develop in the near term as the pandemic continues. The peak showed that COVID-19 energised sales of a subset of consumer ...

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Strategy Briefing

Strategy Briefing

Premiumisation in Australia

Mar 2020

Premiumisation is a key consumer trend in Australia, but it’s meaning is changing. Where once price and quality were paramount, consumers are moving to more thoughtful and emotional consumption. Simplification and provenance are also key, with ...

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Company Profile

Company Profile

Herbalife Nutrition Ltd in Consumer Health

Mar 2020

An initiative by the Chinese authorities to stop illegal practices among direct sellers impacted Herbalife Nutrition Ltd sales in this country in 2019, and the US once again became largest market for the company. Asia Pacific is, however, expected be...

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Company Profile

Company Profile

Reckitt Benckiser in Consumer Health

Mar 2020

Reckitt Benckiser remains the sixth largest consumer health company, with its sales mainly concentrated in the US and the UK; in the latter it is the leading company. Its global portfolio spans many consumer health categories, with its top markets ...

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Strategy Briefing

Strategy Briefing

Understanding Consumers’ Behaviour-Led Habits in Health and Nutrition

Feb 2020

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data, ...

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Country Report

Country Report

Consumer Health in South Africa

Feb 2020

Consumer health is benefiting from a rise in self-medication, with this linked to economic uncertainty and declining disposable income levels. Inadequacies in the public health system and the high cost of private healthcare are encouraging more ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Consumer Health

Jan 2020

Chemists benefit from local regulations, while drugstores are transitioning to offering more healthcare services. Personalisation and enhanced in-store experiences will benefit store-based retailers. Dominant non-store channels direct selling and ...

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Strategy Briefing

Strategy Briefing

Practical Strategies in Digital Health

Jan 2020

Digital health is a concept that consumer health companies have struggled to commercialise effectively. This briefing tackles the practical strategies the industry should incorporate when expanding into the digital health space, including how to ...

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Strategy Briefing

Strategy Briefing

How to Win in Naturals

Jan 2020

Increasingly consumers are looking for natural alternatives for their healthcare needs. Though naturals is still only a small percentage of overall consumer health sales, it is growing faster than traditional OTCs. For traditional consumer health ...

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Company Profile

Company Profile

Procter & Gamble Co, The (P&G) in Consumer Health

Jan 2020

Procter & Gamble remains a key player in consumer health. In recent years the company has strengthened its position in the industry by expanding its presence in vitamins and dietary supplements (VDS) through the acquisition of Merck KGaA and ...

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Strategy Briefing

Strategy Briefing

What to Expect in the 2019/2020 Cold and Flu Season

Dec 2019

Though the 2018/2019 seasonal influenza was less severe in the northern hemisphere than in past years, a more severe season in Australia indicates a poor match between the influenza vaccine and the circulating virus. This report discusses several ...

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Strategy Briefing

Strategy Briefing

Weight Management and Wellbeing in Asia Pacific

Dec 2019

Asia Pacific witnessed the fastest global growth in weight management and wellbeing over 2014-2019, registering a 5% CAGR. Factors such as rising awareness of the health risks of obesity and healthy living trends generated growth opportunities for ...

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Strategy Briefing

Strategy Briefing

Top Consumer Trends Impacting Health and Nutrition (Part 2)

Nov 2019

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food and nutrition....

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Strategy Briefing

Strategy Briefing

Sports Nutrition in Eastern Europe

Nov 2019

Buoyed by healthier lifestyles, rising awareness and higher disposable incomes in most of the region, sports nutrition raced ahead over the period 2014 – 2019. Disappointing performance of region’s largest country Russia was more than made up for by ...

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Strategy Briefing

Strategy Briefing

Herbal/Traditional Products in Consumer Health

Nov 2019

The global market for herbal/traditional consumer health goods totalled more than USD46 billion in 2019, driven predominantly by sales in China and the US, which together contributed 41% of sales. Growing interest in preventative health was a key ...

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Country Report

Country Report

Consumer Health in Hong Kong, China

Nov 2019

Popularisation of various health concerns continues to fuel stable growth across all consumer health categories but most notably for over-the-counter (OTC) drugs. Given the lack of government health facilities, expensive price points of private ...

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