Consumer Health

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the consumer health industry, drawing on the Voice of the Industry: Consumer Health Survey.

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

Expectations for the global consumer health industry have improved slightly for Q2 2021. Improved macroeconomic forecasts due to widening vaccination rates in markets such as the US will benefit consumer health, especially as consumers emerge from…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

This report analyses the market for consumer health in Cambodia. For the purposes of the study, the market has been defined as follows:

In mid-March 2021, Euromonitor International published revised Q1 forecasts for consumer health in the context of a slightly more positive macroeconomic outlook. The implications of this revision are expected to be muted for consumer health, as it is…

Bayer maintained its status as a leading global consumer health company in 2020. The company continued to see steady growth in its renowned OTC brands, despite the impact of COVID-19. Against the backdrop of COVID-19, vitamins have been a central…

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…

There were stronger sales increases seen almost across the board in vitamins and dietary supplements in 2020, including explosive growth for vitamin C, as consumers looked to boost their immune systems, given the threat of Coronavirus (COVID-19).…

Wound care in Colombia is a mature category which had been experiencing an undynamic performance prior to the emergence of the pandemic, as many local consumers traditionally tend to purchase these products when they are needed rather than stocking…

Meal replacement was already driving sales of weight management and wellbeing in Colombia prior to the pandemic. Due to hectic lifestyles, many Colombians were increasingly relying on processed or fast foods resulting in weight gain, which encouraged…

Although Colombians had continued to show an increasing interest in self-care and prevention towards the end of the review period, many did not see purchasing vitamins to prevent serious health problems in the long term as a priority for them due to…

Despite the closure of gyms and sports centres in Colombia in 2020 as part of the country’s lockdown measures in an attempt to control the spread of the virus, demand for sports nutrition continued. Some categories even experienced a notable upturn…

The emergence of COVID-19 in 2020 and subsequent lockdown measures resulted in changing daily routines for many Colombians due to home confinement, rising unemployment and decreasing disposable incomes. These factors resulted in many consumers having…

While there was limited interaction between children over much of 2020 due to lockdown restrictions, a number of paediatric consumer health products still experienced an upturn in demand due to a certain level of initial stockpiling amongst Colombian…

Negative social perceptions linked to smoking including the fallout of second-hand smoke on more vulnerable sections of society including children, combined with a public policy of prevention and reduced use of cigarettes in Colombia, have helped…

Herbal/traditional products remains a fairly small category in overall consumer health, yet it recorded a fairly positive performance in 2020, with varied growth rates across the category. An increasing number of Colombians are searching for…