Consumer Health

Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

The Evolution of Sports Nutrition: A 2019 Update on Trends and Innovations

Mar 2019

Sports nutrition has sustained remarkably fast long-term growth due to an expansion of the category’s consumer base, the mainstreaming of protein as a super ingredient, and increasingly widespread adoption across emerging markets. This growth is ...

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Strategy Briefing

Strategy Briefing

The Cannabis Index: Where and How Legalisation Will Move Next

Mar 2019

The Euromonitor Cannabis Legalisation Proximity and Attractiveness Index is the first publicly available overview of the current and future dynamism of cannabis regulation and market forces in 100 of the world’s biggest global consumer markets. ...

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Strategy Briefing

Strategy Briefing

Global Trends in Paediatric Consumer Health

Feb 2019

The global market for paediatric consumer health is booming, as changing family demographics mean that parents have more money to spend per child and are increasingly willing to pay more for products they consider natural and safe. Paediatric market ...

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Country Report

Country Report

Consumer Health in Mexico

Feb 2019

Consumer health registered single-digit retail current value growth in 2018. Growth drivers included population growth, marketing and innovation, and a population increasingly aware of the importance of taking action to achiever healthier lifestyles ...

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Country Report

Country Report

Consumer Health in Thailand

Feb 2019

Thai consumers show stronger awareness of health and healthier lifestyles, engaging in preventive measures and self-medication. They have wide access to public/private hospitals and drugstores/pharmacies nationwide. As the health system improves, ...

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Strategy Briefing

Strategy Briefing

Cannabis Market Disruptor Handbook Part II: Which Consumer Industries Will It Disrupt?

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as ...

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Strategy Briefing

Millennial Parents in Consumer Health

Feb 2019

Millennials are starting to have children or already have young families, and are disrupting traditional parenting norms in many ways, being slightly older and more likely to share parenting responsibilities with their partner than their ...

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Strategy Briefing

Strategy Briefing

New Approaches to Functional Coffee

Feb 2019

Coffee’s functional uses are expanding far beyond its traditional role as a source of caffeinated energy. Nootropics, protein, collagen, MCT oil, and cannabis are just some of the areas seeing experimentation thanks to coffee’s natural advantage as a...

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Country Report

Country Report

Consumer Health in Bulgaria

Feb 2019

Economic development in Bulgaria combined with a record high employment rate had a positive effect on consumer health sales in 2018. The overall impact of negative demographics and declining birth rates were balanced by increasing migration of the ...

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Country Report

Country Report

Consumer Health in Slovakia

Feb 2019

The consumption of consumer health products rose in 2018, driven by the improvement of the economic situation in Slovakia. Consumers could afford to invest more in caring for their health and this rising importance led to higher priced products with ...

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Country Report

Country Report

Consumer Health in the Czech Republic

Feb 2019

After consistent growth in the review period, consumer health in the Czech Republic saw another year of healthy growth in 2018, driven by the further strengthening of disposable incomes and better economic conditions, as well as growing health ...

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Country Report

Country Report

Consumer Health in France

Feb 2019

Self-care is accompanying the transformation of French consumers’ health choices. After years of growth, consumer health stagnated in 2018, but this general picture does not reflect a diverse situation among the different categories it covers. First,...

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Country Report

Country Report

Consumer Health in Germany

Feb 2019

In 2018, consumer health in Germany recorded a further increase in value sales as several trends had a positive impact on growth in different categories. Consumers continued to show a greater interest in treating minor ailments themselves with OTC ...

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Country Report

Country Report

Consumer Health in Estonia

Feb 2019

Despite positive growth for most categories due to the reviving economy and improving purchasing power, the general performance of consumer health products could be defined as stable in terms of regulatory changes and lack of any significant trend or...

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Country Report

Country Report

Consumer Health in Italy

Feb 2019

Consumer health posted solid current value growth in Italy in 2018, driven by the increasing health-culture focusing on long-term health and prevention, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional ...

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Country Report

Country Report

Consumer Health in Poland

Feb 2019

In 2018, consumer health in Poland recorded another positive year with moderate growth. Recent regulatory changes (a new law was introduced in 2017 called “Pharmacy for Pharmacists”, aiming for greater fragmentation within the pharmacy channel and to...

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Country Report

Country Report

Consumer Health in Georgia

Feb 2019

Most categories within consumer health were either already mature or approaching maturity; as a result, overall consumer health in Georgia did not record outstanding growth. However, minor areas in consumer health started to emerge thanks to changing...

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Country Report

Country Report

Consumer Health in Morocco

Feb 2019

Consumer health in Morocco is growing at a moderate pace. Households’ awareness regarding the use of medicinal drugs, sports nutrition as well as traditional products has risen in Morocco. Consumers research products and have become increasingly ...

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Country Report

Country Report

Consumer Health in Nigeria

Feb 2019

Nigeria is an increasingly important market. It is currently home to a growing middle class now estimated at around 50 million, and the increasing population of Nigerians has helped drive demand for medicine in the country. In addition to the ...

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Country Report

Country Report

Consumer Health in Sweden

Feb 2019

Increasing technological transformation shaped distribution in consumer health in Sweden 2018, and will lead to a fierce competitive environment and lower projected growth in the forecast period. The disruption of new technologies is largest in the ...

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