Consumer Health

Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

Bayer in Consumer Health

Feb 2021

Bayer maintained its status as a leading global consumer health company in 2020. The company continued to see steady growth in its renowned OTC brands, despite the impact of COVID-19. Against the backdrop of COVID-19, vitamins have been a central ...

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Strategy Briefing

Strategy Briefing

Exploring Women’s Health: Breaking Taboos in Menopause

Feb 2021

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in ...

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Strategy Briefing

Vitamins and Dietary Supplements in Latin America

Feb 2021

There were stronger sales increases seen almost across the board in vitamins and dietary supplements in 2020, including explosive growth for vitamin C, as consumers looked to boost their immune systems, given the threat of Coronavirus (COVID-19). ...

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Country Report

Country Report

Consumer Health in Colombia

Jan 2021

The emergence of the pandemic in Colombia and subsequent lockdown by the government in an attempt to control the spread of the virus resulted in rising unemployment and decreasing disposable incomes, and led to many local consumers prioritising their...

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Country Report

Country Report

Consumer Health in South Africa

Jan 2021

Consumer health has seen slightly higher growth overall in current value terms in 2020 compared to the previous year. Nevertheless, growth has remained largely in line with the review period average, with economic pressures preventing any more ...

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Strategy Briefing

Strategy Briefing

Competitor Strategies in Consumer Health

Jan 2021

The onset of the Coronavirus pandemic in 2020 upended the consumer health competitive landscape, as larger companies consolidated market share and companies with portfolios suited to pandemic life flourished, while most brands suffered from ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Consumer Health

Jan 2021

2020 accelerated the long overdue shift of the industry to e-commerce. It also saw direct sellers embrace digital selling and store-based retailers experiment with different strategies to keep consumers coming back for more. As global consumers put ...

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Country Report

Country Report

Consumer Health in Switzerland

Jan 2021

In response to COVID-19 the Swiss government introduced a range of measures to limit the spread of the virus, with this having a mixed impact on the various categories of consumer health. Nonetheless, there was an overall improvement seen in 2020, ...

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Country Report

Country Report

Consumer Health in Austria

Jan 2021

COVID-19 had a significant impact on consumer health in Austria in 2020 with it resulting in consumers reassessing their priorities and focusing on their immediate concerns. As concerns rose about the threat posed by COVID-19 many households started ...

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Strategy Briefing

Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The ...

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Country Report

Country Report

Consumer Health in Germany

Dec 2020

2020 has proven to be a fairly turbulent year for consumer health in Germany following the emergence of the pandemic. After the ‘’hamster’’ (stockpiling purchases) period in March due to various lockdown restrictions by the government in an effort to...

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Company Profile

Company Profile

STADA Arzneimittel AG in Consumer Health

Dec 2020

STADA has continued to grow strongly during challenging times and, despite the difficult operating environment created by the coronavirus pandemic, which has reduced growth rates across most of the consumer health industry, the company doubled its ...

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Country Report

Country Report

Consumer Health in Argentina

Nov 2020

Consumer health value sales will continue to grow in 2020, despite the negative economic impact of COVID-19 on the economy. Lower purchasing power among middle-income consumers and the rising cost of healthcare in Argentina have fuelled a shift ...

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Country Report

Country Report

Consumer Health in Vietnam

Nov 2020

Overall consumer health is not expected to see a significant difference in its growth rate in 2020 compared with the previous year, with just a marginally higher current value increase. However, the emergence of the COVID-19 virus in the country at ...

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Country Report

Country Report

Consumer Health in Uruguay

Nov 2020

Consumer health is expected to see slightly higher current value growth in 2020 than was seen in 2019, with COVID-19 expected to be one of the main factors dictating growth in Uruguay. While the COVID-19 outbreak in Uruguay had little impact in terms...

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Country Report

Country Report

Consumer Health in Malaysia

Nov 2020

The Malaysian Government implemented the Movement Control Order (MCO) from 18 March to 4 May in an effort to contain the spread of the COVID-19 pandemic in the country. There followed the Conditional Movement Control Order (CMCO) – between 4 May and ...

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Country Report

Country Report

Consumer Health in Israel

Nov 2020

Consumer health is expected to see slower current value growth in 2020 than was seen the previous year. One of the factors dictating growth in this year is expected to be COVID-19. As news about the virus emerged in the country, consumers began ...

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Country Report

Country Report

Consumer Health in Pakistan

Nov 2020

Consumer health is expected to see higher current value growth in 2020 than was seen the previous year. One of the factors driving growth in this year is COVID-19. As news about the virus emerged and the country went into lockdown, consumers began ...

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Country Report

Country Report

Consumer Health in Nigeria

Nov 2020

Overall, COVID-19 is not expected to have a major impact on consumer health in Nigeria and it expected that current value growth in 2020, will be similar to 2019 and will continue to register double-digit growth, as it has over the review period. ...

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Company Profile

Company Profile

GlaxoSmithKline Plc in Consumer Health

Nov 2020

GSK maintained its market-leading position in 2020, on the back of its merger with Pfizer. While Advil sales faltered, Panadol and Centrum buoyed the company’s growth globally in 2020 and Voltaren’s Rx-to-OTC switch benefited the US. Emergen-C was ...

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