United Kingdom

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Kingdom. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

United Kingdom StatisticsConsumer Lifestyles in the United KingdomUnited Kingdom Country BriefingsFuture Demographics: United Kingdom in 2030

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    Deodorants in the United Kingdom

    May 2021

    In 2020, British consumers appeared to be more relaxed about their personal hygiene. As a result of limited social interaction, home working and home seclusion they have significantly reduced the time spent on their morning routines. In addition, ...

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    Bath and Shower in the United Kingdom

    May 2021

    Liquid soaps that also include hand sanitisers witnessed value growth of 120% in 2020. According to Euromonitor’s elastic pricing tool, Via, it is estimated the unit prices hit an all-time high this year, particularly with sanitisers, which averaged ...

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    Sun Care in the United Kingdom

    May 2021

    2020 has been a challenging year for the UK sun care industry. With travel remaining limited throughout the year and all concerts and sports events called off, consumers spent most of their time indoors, due to government lockdown restrictions ...

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    Baby and Child-Specific Products in the United Kingdom

    May 2021

    Reduced spending on non-essential baby care such as haircare and skincare has been a major short-term issue affecting the industry in recent years due to increasingly fewer people in developed nations having children. In 2020, COVID-19 further ...

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    Beauty and Personal Care in the United Kingdom

    May 2021

    Overall, the pandemic has deeply impacted the UK beauty and personal care market. Repetitive lockdowns, non-essential store closure, social restrictions, working from home policies, limited travel, economic uncertainty and rising unemployment were ...

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    Depilatories in the United Kingdom

    May 2021

    After another year of decline in 2019, in 2020 depilatories continued to see a decrease in value and volume sales due to the lifestyle changes caused by the pandemic, though the decline was less pronounced than in previous years. COVID-19 caused ...

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    Mass Beauty and Personal Care in the United Kingdom

    May 2021

    Mass beauty and personal care recorded minimal growth in 2020, but outperformed the premium segment by a long mile. The closure of non-essential stores during lockdowns in the UK meant that many consumers were forced to shop in supermarkets and ...

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    Premium Beauty and Personal Care in the United Kingdom

    May 2021

    The economic impact of COVID-19 has had a significant effect on the premium segment, underpinned by furlough schemes, rising unemployment rates, and disposable incomes contracting by 12% in the UK in 2020. This has resulted in tightened spending for ...

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    Colour Cosmetics in the United Kingdom

    May 2021

    Colour cosmetics has taken one of the greatest hits during COVID-19, as retail store closures, home working environments and a lack of social interaction has limited the need for such products. Throughout 2020, eye make-up has remained somewhat more ...

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    Fragrances in the United Kingdom

    May 2021

    With consumers spending more time at home and being more concerned about hygiene issues due to the COVID-19 pandemic, they have generally not bought as many discretionary or social beauty products, instead prioritising more essential items. As a ...

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    Skin Care in the United Kingdom

    May 2021

    Skin care was less impacted than other categories in 2020 showing only a slight decline as the category was buoyed by its health associations and self pampering trends. Face masks and body care performed particularly well as self-care acted as a ...

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    Hair Care in the United Kingdom

    May 2021

    Hair care sees low single digit decline in 2020, led by an acceleration in the decline in styling agents. While the category has long suffered from a preference for low maintenance, natural looks and longer hairstyles, home seclusion and work from ...

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    Men's Grooming in the United Kingdom

    May 2021

    Social distancing, lockdowns, retail closures and the decline of tourism are all important drivers contributing to the category’s heavy loss in 2020. Men’s fragrances, just like the whole of fragrances, has witnessed a decline in price as retailers ...

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    Oral Care in the United Kingdom

    May 2021

    The COVID-19 pandemic has generated more stress and poorer quality sleep among the population. As a result, the UK has witnessed increased smoking among smokers and a dramatic change in dietary habits with furthered unhealthy eating and drinking ...

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    Pet Products in the United Kingdom

    Apr 2021

    After seeing solid current value growth during most of the review period, pet products is expected to turn to decline in 2021. Increased time spent at home in 2020 due to COVID-19 lockdowns allowed more time to look after pets, with owners actively ...

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    Cat Food in the United Kingdom

    Apr 2021

    In 2021, cat food is expected to maintain a similar slight decline to that seen in 2020 in retail volume terms. Although current value growth is set to rise, this will be at a slower rate than in the previous year due to lower price rises. As in the ...

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    Other Pet Food in the United Kingdom

    Apr 2021

    In 2021, other pet food is set to see a slightly negative performance in retail volume terms, similar to that seen in 2020. Meanwhile, current value sales are expected to barely achieve growth, due to slower increases in prices than in the previous ...

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    Dog Food in the United Kingdom

    Apr 2021

    Retail volume sales of dog food were on a declining trend until 2019, mainly due to the slow decline in the dog population. In 2020, volume sales returned to growth, thanks to the first rise in the dog population for many years. The rise in dog ...

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    Pet Care in the United Kingdom

    Apr 2021

    After seeing current value growth in all other years of the review period, and after a particularly strong increase in 2020, in 2021 pet care is set to turn to decline. The impact of COVID-19 increased sales of pet food in 2020, with sales seeing ...

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    Home Furnishings in the United Kingdom

    Apr 2021

    As part of the first nation-wide imposed lockdown in the United Kingdom from the end of March 2020, non-essential retailers were forced to close temporarily. Only retailers selling essential home items were allowed to open for in-store sales, and ...

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