Ethiopia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.
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    Future Demographic

    Future Demographic

    Ethiopia in 2040: The Future Demographic

    Mar 2020

    Strong positive natural change will drive swift population growth in Ethiopia up to 2040. Despite a rapid rise in older age groups and the median age, the country will remain young with nearly 60% of the population being under 30 years old. Some ...

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    Country Report

    Country Report

    Retailing in Ethiopia

    Mar 2020

    This report analyses the market for retailing in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Country Report

    Country Report

    Home Care in Ethiopia

    Feb 2020

    The consumer base for home care is widening due to investment in sanitation projects and modern housing developments. Middle- and high-income consumers form the key consumer base for home care, with urbanisation and rising incomes spurring demand. ...

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    Country Report

    Country Report

    Soft Drinks in Ethiopia

    Feb 2020

    This report analyses the market for soft drinks in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Strategy Briefing

    Strategy Briefing

    Income and Expenditure in Middle East and Africa

    Jan 2020

    Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. ...

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    Country Briefing

    Country Briefing

    Sustainability: Ethiopia

    Jan 2020

    While Ethiopia’s renewable energy capacity is increasing, low electrification indicators combined with a weak industrial base place it among the three least polluted countries globally. Nevertheless, CO2 emissions from fossil fuels are growing ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Ethiopia

    Jan 2020

    Consumer income and expenditure growth is anticipated to remain strong in the long term. The growth is, in part, associated with rapidly growing employment opportunities in urban areas and, therefore, declining high self-employment rates. In ...

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    Country Briefing

    Country Briefing

    Households: Ethiopia

    Jan 2020

    Ethiopian households are enjoying some of the fastest economic growth rates worldwide. However, household disposable incomes are starting from a very low base, with poverty and homelessness common across the country. International aid programmes ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Ethiopia

    Dec 2019

    Ethiopia continues performing poorly in all key rankings. High corruption and ineffective governance result in weak reforms and distract from the economic and social development of the country. Low literacy levels and an inability to promote ...

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    Country Report

    Country Report

    Hot Drinks in Ethiopia

    Dec 2019

    This report analyses the market for hot drinks in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Country Report

    Country Report

    Packaged Food in Ethiopia

    Nov 2019

    This report analyses the market for packaged food in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Country Profile

    Country Profile

    Ethiopia: Country Profile

    Oct 2019

    The economy will see another year of strong growth in 2019. Public investment and consumption will remain key elements of growth as the second Growth and Transformation Plan is implemented. While no new projects will be launched in 2019, the ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Middle East and Africa

    Oct 2019

    The region has recovered from economic uncertainties. Over the forecast period, improved stability is expected to continue driving consumer spending. Store-based retailing maintained dominance. Nonetheless, online retail has been gaining importance, ...

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    Country Report

    Country Report

    Consumer Health in Ethiopia

    Oct 2019

    Ethiopia’s consumer health industry achieved solid growth in 2019 due to the country’s large and growing population of 110 million and its expanding urban middle class. However, poverty among the rural-dwelling majority and limited development ...

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    Megatrends

    Megatrends

    Shifting Market Frontiers: State of Play 2019

    Sep 2019

    The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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    Country Report

    Country Report

    Tobacco in Ethiopia

    Jul 2019

    This report analyses the market for tobacco in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Country Report

    Country Report

    Alcoholic Drinks in Ethiopia

    Jun 2019

    This report analyses the market for alcoholic drinks in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Country Report

    Country Report

    Beauty and Personal Care in Ethiopia

    Jun 2019

    This report analyses the market for beauty and personal care in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Country Report

    Country Report

    Tissue and Hygiene in Ethiopia

    Apr 2019

    This report analyses the market for tissue and hygiene in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment Global Industry Overview

    Mar 2019

    Growth of the global pharmaceuticals and medical equipment industry accelerated in 2018 on the back of strong performance of companies within Asia Pacific and Western Europe. Lucrative Asian markets, surging biologics production, and investment into ...

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