Ethiopia

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. Even as the pandemic comes to an end, these trends will persist, thus boosting the demand…

Staple foods in 2021: The big picture

Consumption of soft drinks continues to steadily grow in Ethiopia even though the country has faced major setbacks in terms of political stability and COVID-19. Urbanisation and population growth are the leading contributors to the increase in the…

Coffee dominates retail volume sales of hot drinks in Ethiopia. Coffee has a long history in Ethiopia and is regularly consumed by most adults. Retail volume sales of coffee continued to expand at a robust pace in 2021, with the economic shock of the…

Ethiopia’s political landscape has experienced instability, whilst economic freedom remains constricted. In the long run, the economy is expected to outperform regional peers, partly supported by greater foreign investment, although high inflation is…

Consumer health in 2021: The big picture

The economic shock of COVID-19 led to a sharp slowdown in the rate of growth in retail volume sales of snacks during 2020, and this sluggish performance will persist into 2021. Ice cream and confectionery bore the brunt of the downturn, but retail…

Retail volume sales of cooking ingredients and meals in Ethiopia exhibited their highest rate of growth in over a decade during 2021. Edible oils account for the bulk of retail volume sales in this category, and as an essential product for most,…

Dairy products and alternatives in 2021: The big picture

This report analyses the market for tobacco in Ethiopia. For the purposes of the study, the market has been defined as follows:

This report analyses the market for alcoholic drinks in Ethiopia. For the purposes of the study, the market has been defined as follows:

The economy will slow in 2020. Ethiopia is highly exposed to the Coronavirus (COVID-19) pandemic-related shock through the large contribution of air transportation to exports. Flower exports to Europe have also declined significantly. Finally, the…

This report analyses the market for tissue and hygiene in Ethiopia. For the purposes of the study, the market has been defined as follows:

This report analyses the market for beauty and personal care in Ethiopia. For the purposes of the study, the market has been defined as follows:

Ethiopia ranks among the bottom third countries globally in the Economic Freedom Ranking, struggling with an unfavourable business environment, soaring skills shortages and underdeveloped infrastructure. However, as one of the largest African…

Due to its extremely low electricity production, poor water equity and insufficient food availability, Ethiopia is at the bottom in the global Environmental Sustainability Index. Moreover, the country lacks coping mechanisms, and climate change is…

The number of households is set to soar in Ethiopia through to 2040, with single person households and couples without children growing at the fastest pace. Despite rapid economic development, per household disposable income levels are forecast to…

Consumer income and expenditure growth is anticipated to remain strong in the long term. The growth is, in part, associated with rapidly growing employment opportunities in urban areas and, therefore, declining high self-employment rates. In…

Addis Ababa is set to remain the largest consumer market in Ethiopia, thanks to its large population and concentration of economic and financial activities. Adama, Hawassa and a number of other major cities are collaborating with China on the…

Ethiopian economic growth slowed down considerably in 2020, due to the COVID-19 pandemic and geopolitical conflicts. Pandemic-containment measures triggered high inflation, and increased income inequality and poverty, thus subduing not only corporate…