Ethiopia

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.

Country Report

Tobacco in Ethiopia

Aug 2022

Ethiopia’s tobacco industry is dominated by the previously state-owned tobacco company National Tobacco Enterprise Ethiopia, which generates its revenues entirely from sales of cigarettes. While retail volume sales of tax-paid cigarettes are rising,…

USD 2,450
Country Report

Retailing in Ethiopia

Jun 2022

Amid the COVID-19 pandemic, health protocols had to be implemented altering the shopping experience of Ethiopians. The use of masks and social distancing among consumers and staff were strictly enforced in stores. The pandemic and the war in Tigray…

USD 2,450
Country Report

Home Care in Ethiopia

May 2022

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. Even as the pandemic comes to an end, these trends will persist, thus boosting the demand…

USD 2,750
Country Report

Staple Foods in Ethiopia

Mar 2022

Staple foods in 2021: The big picture

USD 2,450
Country Report

Soft Drinks in Ethiopia

Mar 2022

Consumption of soft drinks continues to steadily grow in Ethiopia even though the country has faced major setbacks in terms of political stability and COVID-19. Urbanisation and population growth are the leading contributors to the increase in the…

USD 2,450
Country Report

Snacks in Ethiopia

Aug 2022

The economic shock of COVID-19 led to a sharp slowdown in the rate of growth in retail volume sales of snacks during 2020, and this sluggish performance persisted in 2021. However, in 2022, recovery is slowly starting to be seen. Demand for packaged…

USD 2,450
Country Report

Alcoholic Drinks in Ethiopia

Aug 2022

Alcoholic drinks recorded robust growth in 2021 after volume sales fell in 2020 due to the impact of the COVID-19 pandemic and excise tax increases. Expanding local production, especially in wine and beer, has supported sales growth by offering…

USD 2,450
Country Report

Hot Drinks in Ethiopia

Apr 2022

Coffee dominates retail volume sales of hot drinks in Ethiopia. Coffee has a long history in Ethiopia and is regularly consumed by most adults. Retail volume sales of coffee continued to expand at a robust pace in 2021, with the economic shock of the…

USD 2,450
Country Report

Tissue and Hygiene in Ethiopia

May 2022

After being impacted by the COVID-19 pandemic in 2020, tissue and hygiene in Ethiopia has entered a period of normalisation in 2021. However, many of the challenges witnessed throughout 2020 persist. For example, the ongoing foreign currency…

USD 2,750
Country Report

Beauty and Personal Care in Ethiopia

Jun 2022

Beauty and personal care products are common household items among Ethiopian families. Bath and shower, and hair care products are the leading categories and these products are widely available, with most of the population aware of the various types…

USD 2,750
Country Report

PEST Analysis: Ethiopia

Jun 2021

Ethiopia’s political landscape has experienced instability, whilst economic freedom remains constricted. In the long run, the economy is expected to outperform regional peers, partly supported by greater foreign investment, although high inflation is…

USD 300
Country Report

Consumer Health in Ethiopia

Nov 2021

Consumer health in 2021: The big picture

USD 2,750
Country Report

Cooking Ingredients and Meals in Ethiopia

Nov 2021

Retail volume sales of cooking ingredients and meals in Ethiopia exhibited their highest rate of growth in over a decade during 2021. Edible oils account for the bulk of retail volume sales in this category, and as an essential product for most,…

USD 2,450
Country Report

Dairy Products and Alternatives in Ethiopia

Sep 2021

Dairy products and alternatives in 2021: The big picture

USD 2,100
Country Report

Ethiopia: Country Profile

Dec 2020

The economy will slow in 2020. Ethiopia is highly exposed to the Coronavirus (COVID-19) pandemic-related shock through the large contribution of air transportation to exports. Flower exports to Europe have also declined significantly. Finally, the…

USD 300
Country Briefing

Households: Ethiopia

Jun 2022

The number of households is set to increase rapidly in Ethiopia over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…

USD 300
Country Briefing

Business Dynamics: Ethiopia

Jan 2022

Ethiopia ranks among the bottom third countries globally in the Economic Freedom Ranking, struggling with an unfavourable business environment, soaring skills shortages and underdeveloped infrastructure. However, as one of the largest African…

USD 300
Cities

Ethiopia Cities Review

Jun 2022

Mekele and Hawassa are Ethiopia’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure, compared to the other Ethiopian cities. Nevertheless, Dire Dawa holds the highest potential for…

USD 725
Country Briefing

Economy, Finance and Trade: Ethiopia

Jul 2022

Due to prevailing civil war in Tigray, Ethiopian economic growth slowed down in 2021, with rising inflation, stagnating industrial activity and increasing public debt. Rising military expenditure and suspension from trade agreements constrained…

USD 300
Country Briefing

Income and Expenditure: Ethiopia

Oct 2021

Consumer income and expenditure growth is anticipated to remain strong in the long term. The growth is, in part, associated with rapidly growing employment opportunities in urban areas and, therefore, declining high self-employment rates. In…

USD 300
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