Consumer Electronics

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Consumer Electronics

Apr 2020

The coronavirus (COVID-19) pandemic has already had a wide-ranging impact on sales of consumer electronics and the industry’s forecast outlook. Some categories like computers and peripherals have benefited as consumers are working from home, leading ...

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Country Report

Country Report

Electronics and Appliance Specialist Retailers in Peru

Mar 2020

Electronics and appliance specialist retailers continued to see current value growth in 2019, although this was slower than in the previous two years. Sports events, such as the soccer World Cup and Copa America, tend to stimulate sales in ...

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Strategy Briefing

Strategy Briefing

Selling Tech to Millennials

Mar 2020

Millennials are the key consumer group for tech products, which they consider a necessity rather than a luxury. Growing social media influence has reshaped consumer awareness when buying technology. Companies are targeting millennials by introducing ...

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Strategy Briefing

Strategy Briefing

Disruptors: The Genie in the Chatbot

Feb 2020

With the increasing demand for customization from retail, finance and various services industries, continuous development in conversational artificial intelligence were made to meet the need. The capability of chatbot grew significantly on a monthly ...

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Strategy Briefing

Strategy Briefing

Computer and Peripherals in Latin America

Feb 2020

Smartphones continue to be the biggest negative driver in the performance of computers and peripherals in Latin America, as consumers are opting for accessibly priced portable options without having to compromise on performance. Laptops have adapted ...

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Company Profile

Company Profile

Bose Corp in Consumer Electronics

Feb 2020

Bose has a strong presence in home audio and cinema as well as wireless speakers, mainly in developed nations due to the high retail prices. The successful performance in wireless speakers has attracted young consumers, typically not the major ...

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Company Profile

Company Profile

HP Inc in Consumer Electronics

Jan 2020

HP’s position in the overall consumer electronics market is hampered by its focus on the computing industry, unlike its competitors, which are branching out into other categories. To succeed in a struggling computers and peripherals market, HP will ...

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Strategy Briefing

Strategy Briefing

Wireless Speakers: Can Bose and JBL Compete Against Amazon and Google?

Jan 2020

Wireless speakers is one of the fast-growing categories in consumer electronics and is dominated by just a few brands. Is the market big enough for other brands to thrive?...

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Strategy Briefing

Strategy Briefing

Peak Smartphone: What Comes Next

Jan 2020

The mobile industry is on the verge of a new era of 5G, at a time when smartphone sales are plateauing. 5G will make connectivity likely as pervasive as electricity while at the same time making annual or bi-annual handset upgrades a thing of the ...

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Company Profile

Company Profile

Huawei Technologies Co Ltd in Consumer Electronics

Dec 2019

China-based Huawei has risen to the top three consumer electronics manufacturers very quickly but is now facing scrutiny over its carrier business due to its alleged ties to the country’s government. As Huawei has failed to establish brand ...

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Strategy Briefing

Strategy Briefing

Portable Consumer Electronics in Latin America

Dec 2019

Smartphones continue to dominate a Latin American portable consumer electronics market that was in something of a state of flux between 2014 and 2019, with Brazil and Argentina in decline, but Mexico and Chile offsetting this to some extent, and ...

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Company Profile

Company Profile

Guangdong Oppo Mobile Telecommunications Co Ltd in Consumer Electronics

Dec 2019

Oppo was a latecomer to the competitive smartphone category, but quickly became one of the most successful manufacturers in the world. The company offers mid-priced devices targeting young consumers in emerging countries, and understands the needs of...

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Strategy Briefing

Strategy Briefing

In-Home Consumer Electronics in Western Europe

Dec 2019

Decreasing sales throughout the region driven by saturation of market OLED sees steepest growth rate through out forecast period Companies adapt to consumers need for flexibility through the introduction of portable products which substitute ...

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Strategy Briefing

Strategy Briefing

Which Industries Will Benefit From Early 5G Adoption?

Dec 2019

The fifth generation of cellular network technology (5G) is touted as a game changer, offering enormous commercial and economic benefits and narrowing the digital divide. Which industries will benefit from early 5G adoption?...

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Company Profile

Company Profile

Xiaomi Corp in Consumer Electronics

Nov 2019

Xiaomi is one of the top smartphone manufacturers. Expanding in several directions. Xiaomi rolls out more brand shops to gain exposure across Asia Pacific, Europe, Latin America and the Middle East and Africa. Leveraging its popular ecosystem, the ...

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Country Report

Country Report

Consumer Electronics in Brazil

Nov 2019

At the beginning of the year, most industries were quite confident that 2019 would be a year of strong GDP expansion, but the scenario has shifted. Even though important legislation such as pension reform was undertaken and basic credit rates slashed...

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Country Report

Country Report

In-Car Entertainment in Brazil

Nov 2019

Although the automotive market is still facing moderate growth projections, the industry has continuously recovered after the great shock of the economic crisis that led companies to close their doors in Brazil. Political and economic uncertainty ...

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Company Profile

Company Profile

Lenovo Group Ltd in Consumer Electronics

Nov 2019

Lenovo Group Ltd is one of the most successful global consumer electronics manufacturers, but is struggling to increase sales in the midst of the smartphone era. This profile analyses the company’s efforts to counter maturity and intensifying ...

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Strategy Briefing

Strategy Briefing

In-Car Entertainment in Asia Pacific

Nov 2019

In-car entertainment saw volume declines in Asia Pacific throughout the review period, driven mainly by in-car navigation in China. This report looks at factors causing this decline, including smartphones and pre-installation of quality devices, and ...

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Strategy Briefing

Strategy Briefing

IFA 2019 Berlin Review: Consumer Electronics

Oct 2019

IFA Berlin is one of the biggest events of the year for the consumer electronics industry alongside the CES in Las Vegas earlier in the year. However, this years event stood out by lacking innovation on the hardware side. Software was the big topic ...

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