Consumer Electronics

Apple achieved its highest ever sales in 2021 amidst an ongoing challenging economic situation. Apple shifted its business to be less dependent on iPhones, and revenues from services and wearables received a boost due to the Coronavirus (COVID-19)…

Headphones is the fastest growing category in consumer electronics with many brands flooding the market. How can new entrants or established brands stay relevant in the overly crowded headphones marketplace?

Sales of consumer electronics are projected to make a full recovery in 2022 as they exceed the pre-pandemic level. As the world moves into the new normal, restored consumer confidence in income stability, rising vaccination levels across markets, and…

Products that offer premium features without the high price tags are becoming popular. What are the factors driving this trend and how are companies like Apple and Samsung affected?

Global tech companies face a supply chain crisis and the only way for them to be competitive is to innovate and change their business model. This report sets out to examine the strategies employed by top players, as well as new players on how they…

Wearable electronics is expected to see a stronger performance in 2021 compared with other categories within consumer electronics, given its steep innovation curve. German consumers have become more health-orientated due to COVID-19, boosting demand,…

Portable players is expected to see a strong performance in Germany in 2021, but solely due to the dynamic performance of wireless speakers. E-readers, portable multimedia players and other portable media players are all set to see retail volume…

Mobile phones is expected to see negligible retail volume growth in Germany in 2021. As smartphones is a mature category in Germany, it is only expected to see slow growth. The reason is saturation, as most German consumers now own at least one…

In-car entertainment in Germany is set to see a further retail volume decline in 2021, confirming the trend seen in previous years, although the decline is expected to be slower than in 2020. In 2021 some consumers improved and upgraded their…

Far fewer digital cameras are expected to be purchased in Germany in 2021 than in recent years. In particular, the SLR camera hype is coming to an end. Compact cameras (defined as cameras with built-in lenses) and DSLR cameras accounted for most of…

In 2021, the pandemic has been an important factor driving sales of high-end televisions in Germany. German consumers continued to find themselves in lockdown at home, especially in the first half of the year, which encouraged listening to music and…

Volume sales of home audio and cinema have been declining since 2017, with a return to positive growth unlikely in 2021 or even in the forecast period, as mainstream consumers have typically migrated to substitute products in recent years. A…

In 2021, overall headphones in Germany is expected to see strong growth, although wireless headbands is set to see the strongest increase, while wireless earphones is expected to continue its significant decline. However, TWS earbuds is also…

German consumers have made strong shifts in the use of technology during the COVID-19 pandemic in 2020 and 2021, leading to growth in consumer electronics. Although they might have been late in adopting the use of some devices, they are traditionally…

Home offices and home schooling due to COVID-19 increased demand for monitors in particular in 2020, which showed the strongest growth in computers and peripherals. Retail volume sales of tablets also rose, particularly due to online schooling, and…

Sales of portable consumer electronics went into decline in Asia Pacific in 2020 due to Coronavirus (COVID-19), but will quickly bounce back into positive growth in 2021, with further annual increases expected over the forecast period. Wireless…

The Western European computers and peripherals market recorded its strongest growth for many years in 2020 due to Coronavirus (COVID-19). Further modest growth is expected in 2021, before these products return to recording annually declining sales…

Smart wearables, namely smart watches, continues to consolidate its dominate position within Japanese wearable electronics as a health tracking device. In the initial stages of smart watches, it was perceived to be a device for tech-savvy…

With the enhancement of Bluetooth technology and the gradually expanding AI voice assistant models offered by the likes of Amazon Alexa and Google Assistant in consumers’ homes, wireless speakers has continued to experience demand over the review…

2021 has become a memorable year for mobile phones in Japan. The three largest telecom players in Japan, Docomo (operated by NTT Docomo), au (operated by KDDI) and SoftBank (operated by SoftBank), all launched second brands. KDDI already had a second…