Mobile Phones

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Mobile Phones in Germany

Mar 2023

Mobile phones in Germany experienced a slight decrease in volume sales in 2022, although with increases in unit prices, current value sales continued to rise. This category is now in the mature phase of its life cycle, and is getting closer and…

USD 990
Country Report

Mobile Phones in China

Jan 2023

In 2022, the spread of the Omicron variant of COVID-19 in various parts of China is expected to bring down volume sales of mobile phones. Although the second half of 2022 is less likely to witness as dramatic a decrease due to seasonal sales…

USD 990
Country Report

Mobile Phones in Israel

Aug 2022

As the market recovers from the economic fallout from the COVID-19 pandemic many people are in a better financial position and thus can afford to upgrade their mobile phones. Having spent a considerable amount of time couped up at home there has also…

USD 990
Country Report

Mobile Phones in Norway

Aug 2022

The downward trajectory in mobile phones is predicted to continue over 2022 and the forecast period, primarily as a result of economic uncertainty and plummeting sales of feature phones. Older Norwegian consumers traditionally used feature phones,…

USD 990
Country Report

Mobile Phones in Taiwan

Aug 2022

In 2021 the new outbreak of COVID-19 impacted severely on mobile phones in Taiwan. The effect of 2022’s virus wave is less severe, though sales continue to decline. Taiwanese consumers remain concerned over their personal health. Low consumer…

USD 990
Country Report

Mobile Phones in Spain

Jul 2022

Smartphone ownership in Spain is now close to universal – at least among those aged between 15 and 65 years – with more mobile lines than people in 2022. As a result, replacement purchases now account for the bulk of demand. However, retail constant…

USD 990
Country Report

Mobile Phones in Australia

Sep 2022

Despite supply chain problems in the second half of 2021, sales of smartphones were high due to strong consumer demand for the iPhone 12 and the popularity of 5G handsets. The strong growth momentum is set to cool in 2022, with only marginal growth…

USD 990
Country Report

Mobile Phones in Greece

Aug 2022

In smartphones in Greece, Xiaomi managed to take over the leadership from Samsung in 2021 with retail volume sales posting a double-digit increase across most years of the review period, including those projected for 2022. Looking at its best-selling…

USD 990
Country Report

Mobile Phones in Portugal

Aug 2022

Following positive sales in 2021, mobile phones are showing a decline in 2022. This is attributed to financial insecurity caused by rising inflation, further accelerated by the Ukraine-Russia war, along with exponential growth in energy costs and the…

USD 990
Country Report

Mobile Phones in Brazil

Jul 2022

In 2022, mobile phones is set to post double-digit retail current value growth. The supply chain highly depends on imported inputs, the costs of which increased due to the global semiconductor crisis during the pandemic. This scenario is still in…

USD 990
Country Report

Mobile Phones in India

Oct 2022

The early months of 2022 saw India affected by a third wave of COVID-19, which was driven by Omicron. Although the number of cases was high, the rate of hospitalisation was significantly lower. The wave passed within three months, and the situation…

USD 990
Country Report

Mobile Phones in Poland

Sep 2022

Sales of smartphones have levelled as market penetration has reached its peak. The economic impact of measures introduced to limit the spread of COVID-19, as well as inflationary pressure, have undermined the development of smartphones, with…

USD 990
Country Report

Mobile Phones in Mexico

Jul 2022

Retail volume sales of mobile phones will continue to grow during 2022. Before the onset of the pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the increasing affordability of entry-level models. As a…

USD 990
Country Report

Mobile Phones in Indonesia

Jul 2022

The demand for smartphones continues to grow in Indonesia with sales expected to continue showing dynamism in both value and volume terms, with these products dominating sales of mobile phones. Improvements in the economic conditions in the country…

USD 990
Country Report

Mobile Phones in Austria

Oct 2022

With demand at a high level and characterised by a high penetration rate, mobile phones is projected to see positive, if slight, retail volume growth over 2022. Population growth, including rising migration numbers, has certainly helped to maintain a…

USD 990
Country Report

Mobile Phones in Hungary

Sep 2022

Mobile phones are expected to register a marginal increase in volume sales in 2022, as the segment matures and consumers are not as quick to replace older models. Advancement in key features such as battery life is enabling consumers to hold on to a…

USD 990
Country Report

Mobile Phones in Japan

Aug 2022

2021 was a memorable year for mobile phones in Japan. The three largest telecoms players in Japan, Docomo (operated by NTT Docomo), au (operated by KDDI) and SoftBank (operated by SoftBank), all launched second brands. KDDI already had a second…

USD 990
Country Report

Mobile Phones in Colombia

Jul 2022

Mobile phones is falling for the third consecutive year. While inflationary pressures have been taking their toll, Colombia’s economy is posting a second consecutive year of growth. Thus, the environment seems ideal for boosting sales in smartphones.…

USD 990
Country Report

Mobile Phones in Argentina

Jul 2022

Sales in smartphones skyrocketed in 2021, rebounding from a sharp, pandemic-induced fall. The recovery would have been even more dramatic if global supply chain disruptions had not caused problems in accessing smartphone components. Production…

USD 990
Country Report

Mobile Phones in Singapore

Jul 2022

Consumers are now more optimistic about their financial outlook, and are more willing to spend on products and upgrades as the economy recovers from COVID-19. Smartphone usage has shot up since the onset of the pandemic, with many consumers using…

USD 990
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