Mobile Phones

Market research on the mobile phones industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Mobile Phones in South Africa

Sep 2019

Smartphone availability at different price points is proving to be a crucial factor in the increased uptake of smartphones across the country. This is evident in the large volume sales of mid- and low-tier smartphones, that are priced below ZAR6,000....

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Mobile Phones in India

Sep 2019

An increased number of feature phone users have been upgrading to smartphones, causing the consumer base to expand. Since the launch of Jio Phone’s Lyf, the number of feature phone users has grown because the phone offers smartphone-like benefits, ...

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Mobile Phones in Germany

Aug 2019

The 5G auction finally ended in June 2019, decided in favour of the operators Telekom, Vodafone, Telefónica and 1&1 Drillisch. The 5G developments will not only shape the whole country’s infrastructure when it comes to digitisation but will also have...

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Mobile Phones in the United Arab Emirates

Aug 2019

Smartphones are expected to continue registering healthy volume growth over the forecast period, while many other areas of the consumer electronics market continue to suffer. Smartphones are in a very strong position, helped by recent declines in ...

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Mobile Phones in Portugal

Aug 2019

Despite the continued retail volume decline, with longer replacement cycles and maturity negatively affecting volume sales, the healthy economic situation in 2019 and positive prospects over the forecast period are increasing consumers’ confidence ...

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Mobile Phones in Ukraine

Aug 2019

At the end of the review period, three Ukrainian mobile operators bought 4G internet licences. The new technology is now being implemented, although the date at which full coverage can be expected has not been announced yet. The good quality and ...

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Mobile Phones in the Philippines

Aug 2019

The implementation of the TRAIN Act (Tax Reform for Acceleration and Inclusion) in the Philippines has increased the take-home pay of some employees, thus boosting the upgrading of phones. 2019 saw a greater shift to mid-priced smartphones at the ...

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Mobile Phones in Saudi Arabia

Aug 2019

In 2019, feature phones continued to slump in Saudi Arabia, with a double-digit decline in sales, while smartphones saw further growth in popularity, and a positive performance. Saudi Arabia ranks third globally in terms of smartphone usage, with ...

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Mobile Phones in Poland

Aug 2019

Smartphones again recorded strong retail volume growth in 2019, although the rate continued to decline as the category matured. However, technology is developing rapidly, offering new solutions which offer increased convenience and functionality. ...

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Mobile Phones in Vietnam

Aug 2019

Consumers in Vietnam have become somewhat resistant to the current marketing activities of mobile phone players as the majority are satisfied with their existing smartphones. After a long period of constantly upgrading their smartphones, many ...

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Mobile Phones in Australia

Aug 2019

Retail volume sales of smartphones recorded a marginal recovery in 2019 compared to the decline of 2018. However, despite some more affluent consumers willing to upgrade to the latest models from known brands such as the iPhone X, iPhone 8 and iPhone...

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Mobile Phones in France

Aug 2019

While saturation is expected to cause smartphones volume sales to decline slightly over the forecast period, current value growth is projected to remain robust thanks to rising demand for higher-end and more technologically advanced products. In ...

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Mobile Phones in Egypt

Aug 2019

Sales of smartphones in Egypt grew strongly in 2018 and 2019. Growth was supported by two major developments. The increasing competition in the telecom industry yielded highly affordable data packages, making mobile internet available to the masses. ...

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Mobile Phones in Italy

Aug 2019

Smartphones remain ubiquitous in Italy, with an increasing number of consumers not replacing outdated desktops and laptops, using only a smartphone. Especially for private use, consumers have been replacing e-mails with social media, making it easier...

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Mobile Phones in Mexico

Aug 2019

Ownership of smartphones in Mexico continued to soar during 2019 with penetration rates having more than doubled over the review period. The majority of consumers now use their smartphones to connect to the internet as well as using their handsets ...

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Mobile Phones in Malaysia

Aug 2019

In the era of social media platforms such as Instagram and Facebook with over 24 million active Malaysian users, manufacturers are aiming to compete by facilitating the near obsession of consumers to share/post selfies, food and holiday pictures. ...

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Mobile Phones in the Netherlands

Aug 2019

Maturity was the main factor behind the continued decline in smartphones volume sales in 2019. Historically, it was common for Dutch consumers to upgrade their smartphones every two years. However, upgrades became less frequent towards the end of the...

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Mobile Phones in Colombia

Aug 2019

Sales of smartphones are expected to remain strong over the forecast period. Consumers continue to demand more storage, with better processors and advanced cameras, seeking smartphones that can support entertainment and activities such as games, ...

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Mobile Phones in the Czech Republic

Aug 2019

Chinese brands continued to gain strength on the Czech market over the review period. With their highly stylish, technologically advanced new launches and increasingly attractive price spectrums, the leading Chinese smartphone players Huawei (with ...

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Mobile Phones in Hungary

Aug 2019

Retail volume sales of mobile phones stagnated in Hungary, with low ongoing demand for the largest category of smartphones offset by the continuing decline of feature phones. The latter continued to hold limited appeal, with older consumers mainly ...

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