Mobile Phones

Market research on the mobile phones industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Mobile Phones in Brazil

Nov 2020

Retail volume sales of mobile phones were negatively affected in 2020 due to the COVID-19 pandemic and resultant economic crisis, and the impact of this on consumer confidence. With rising unemployment, many consumers adopted more conservative ...

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Mobile Phones in Chile

Oct 2020

Indirectly impacted by the lootings, store closures and the decline in the consumption of non-essential products during the social unrest protest of 2019, mixed retailers were experiencing major cashflow problems. With mixed retailers being the most ...

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Mobile Phones in Singapore

Oct 2020

After a period of positive volume growth, 2020 will see sales of mobile phones drop back by 3%. COVID-19 had a negative impact on mobile phone sales, with the ensuing concerns about financial security causing many to postpone expenditure on expensive...

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Mobile Phones in Morocco

Oct 2020

Smartphones continued to see growth in Morocco in 2020, although the category’s performance was lower than in 2019 due to the impact of the shutdown resulting from COVID-19. However, use of smartphones is growing in the country thanks to the ...

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Mobile Phones in Austria

Oct 2020

The impact of COVID-19 on sales of smartphones has not been particularly significant, despite the lockdown forcing the closure of the dominant store-based electronics and appliance specialist retailers. Indeed, smartphone penetration has continued to...

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Mobile Phones in Hungary

Oct 2020

Mobile phones are expected to record further marginal retail volume decline in 2020 as Hungarians are increasingly cost conscious. If a new device does not offer something completely new, either in application, experience or efficiency, consumers ...

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Mobile Phones in South Korea

Oct 2020

Mobile phones will continue to record declining volume sales in 2020, despite the recent launches of Samsung’s Galaxy S20, LG’s Velvet and Apple’s SE2. In addition, telecom subsidies have been increasing and the government has also provided emergency...

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Mobile Phones in Vietnam

Oct 2020

With electronics and appliance specialist retailers closed during the national lockdown, it was left largely to the e-commerce channel to handle demand for mobile phones. Smartphone sales online were already significant prior to COVID-19 thanks to ...

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Mobile Phones in Mexico

Oct 2020

In 2020, mobile phones is expected to record a similar solid retail volume growth rate to that seen in 2019, seeing little impact from COVID-19. Mobile phones are considered essential for daily life, and consumers have continued to replace their ...

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Mobile Phones in Poland

Oct 2020

Smartphones continues to see further growth, but feature phones remains in decline in terms of volume sales. Smartphones are being used for more purposes than just acting as a phone or a means of communication, often replacing other consumer ...

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Mobile Phones in Colombia

Oct 2020

Smartphones are rapidly being regarded as essential products throughout the world, offering a vast array of information and entertainment apps which make businesses and consumers more efficient and offer portable entertainment which can be integrated...

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Mobile Phones in Israel

Oct 2020

The mobile phones category saw limited impact arising from the COVID-19 pandemic in 2020, with both smartphones and feature phones maintaining the trends seen the previous year: while feature phones saw continued negative growth, the smartphones ...

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Mobile Phones in Germany

Oct 2020

Mobile phone sales in Germany are already mature, having reached a very high penetration rate. With most purchases now generally being replacements, volume sales have been in decline for a few years already. In 2020, against the backdrop of the ...

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Mobile Phones in Greece

Oct 2020

Smartphones in Greece is expected to post steep declines in volume and current value sales for 2020 as a whole. This is primarily because the economic devastation wrought by COVID-19 has weakened consumer confidence and made Greeks much more cautious...

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Mobile Phones in Egypt

Oct 2020

From the middle of the review period onwards, Egypt had seen increasing demand for smartphones, driven by lower penetration rates compared to Western countries, and increasing competition in the telecom industry which yielded highly affordable data ...

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Mobile Phones in the Czech Republic

Oct 2020

Amongst the ongoing factors behind the moderation in demand for smartphones is that Czech consumers are increasingly keeping their current smartphone models for longer periods, dampening volume sales of new products. Recent innovations in smartphones...

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Mobile Phones in Australia

Oct 2020

Due to the impact of COVID-19, mobile phone shipments were declining in Australia in 2020, especially in the first and second quarters of the year. Low consumer confidence and declining income per household have been affecting replacement cycles, ...

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Mobile Phones in Nigeria

Oct 2020

The performance of the smartphones category was adversely impacted by COVID-19 in 2020, shifting into negative growth territory. This was partly due to supply challenges, as most mobile phones are imported from China, although the economic impact of ...

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Mobile Phones in Romania

Oct 2020

Given the large-scale production of mobile phones in China, Coronavirus (COVID-19) is causing some disruption to supply chains. Furthermore, the financial consequences of the global pandemic are seeing some consumers postpone purchases of new mobile ...

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