Mobile Phones

Market research on the mobile phones industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

The Interplay Between Smart and Traditional Watches

Jun 2018

The decline of traditional watches and the explosion of smartwatches ignited a cause-effect narrative. Yet, the recovery of traditional watches, and the slowdown of wearable electronics, clearly indicates the two categories tap into different ...

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Strategy Briefing

Strategy Briefing

Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later

Mar 2018

Demonetisation in India was declared on November 8th, 2016. All the existing Rs500 and Rs1,000 notes were banned by the government of India, which caused an acute shortage of cash flow in the economy. With the help of this deck, we will highlight ...

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Strategy Briefing

Strategy Briefing

Global Key Insights of Growing Connected Appliances Ecosystem

Feb 2018

The key selling point of connected appliances is not connectivity but services offered by the eco-system. A huge business eco-system is expected to be built, with collective efforts from upstream industries, such as semiconductor and artificial ...

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Strategy Briefing

Strategy Briefing

5G: Opportunities and Challenges Offered by the 5G Era in Mobile Internet Connectivity

Feb 2018

Global mobile networks are getting more sophisticated with plans for commercial 5G launches gaining steam. The developed world with its advanced cellular networks will take the lead in 5G while the developing world will transition to 4G LTE. In time,...

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Strategy Briefing

Strategy Briefing

Portable Consumer Electronics in Latin America

Feb 2018

Political instability and weakness in the region’s economy were major stumbling blocks to the growth of consumer electronics in the region. As these economies begin to return to growth, spending on electronics is set to recover over the forecast ...

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Strategy Briefing

Strategy Briefing

Top 10 Countries to Drive Global Electronics Production Over 2017-2025

Jan 2018

The global electronics sector is expected to see a 3% CAGR over 2017-2025. Expanding Asian markets will land most investments into production in Asia Pacific. Unsurprisingly, nine out of 10 key electronics-driving countries will be based in the ...

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Strategy Briefing

Strategy Briefing

Rise of the She-conomy: Unlocking the Spending Power of Women in Electronics

Nov 2017

With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is driving the rise of the She-conomy. There is no need for all electronics to be customised ...

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Country Report

Country Report

Mobile Phones in Singapore

Nov 2017

Sales of feature phones fell to 46,600 units in 2017, a year-on-year decline of 48% in volume terms. Feature phones have been rendered obsolete by the existence of low-priced smartphones. Furthermore, the Nokia 3310 feature phone, which may have ...

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Country Report

Country Report

Mobile Phones in Vietnam

Oct 2017

In 2017, the most famous brands such as Samsung, Oppo, Sony, HTC and Microsoft started to target the middle income segment. For example, Samsung launched both its J5 and J7 models for the middle income segment. These series received a lot of ...

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Strategy Briefing

Strategy Briefing

Old is Gold: Selling Electronics to the Elderly

Sep 2017

Nearly one-third of the population in Western Europe will be 60 or over by 2030. Manufacturers and retailers cannot afford to ignore the silver dollar, and must release products tailored to elderly consumers’ lifestyles....

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Country Report

Country Report

Mobile Phones in Australia

Sep 2017

Retail volume sales of smartphones in Australia are increasingly being driven by replacement sales rather than first-time purchases. Leading brand manufacturers such as Apple and Samsung release their latest flagship models annually. However, ...

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Country Report

Country Report

Mobile Phones in Japan

Sep 2017

A shift away from feature phones towards smartphones was seen in Japan towards the end of the review period after new legislation was passed in May 2015 requiring all smartphones and tablets to be sold with the SIM card reader unlocked if requested ...

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Country Report

Country Report

Mobile Phones in Malaysia

Sep 2017

Mobile photography continued to be popular in 2017, driving phone makers such as Huawei, OPPO and LG to continue to promote the camera capabilities of their products as a key selling point....

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Country Report

Country Report

Mobile Phones in South Korea

Aug 2017

Mobiles phones in 2017 suffered from category maturity, with both feature phones and smartphones registering a decline in volume sales. Smartphone penetration in the country was already very high among all age groups, even older generations....

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Country Report

Country Report

Mobile Phones in the US

Aug 2017

In 2017, the US saw overall decline in mobile phones for the third straight year, as total volume sales dropped by 1% to 162 million. This top line decline is in spite of – not because of – smartphone sales; volume sales of smartphones actually edged...

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Country Report

Country Report

Mobile Phones in Mexico

Aug 2017

A mobile phone is the preferred device for connecting to the internet; therefore, sales of smartphones continued to experience a strong positive trend as consumers upgraded from their feature phones. Seven out of 10 people use smartphones and on ...

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Country Report

Country Report

Mobile Phones in Taiwan

Aug 2017

Retail volume sales of smartphones slowed down due to higher penetration rates and lengthening replacement cycles. A lack of major technical breakthroughs resulted in consumers extending their replacement of models and the declining trend in ...

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Country Report

Country Report

Mobile Phones in Venezuela

Aug 2017

Lower sales of mobile phones can be traced back to a sharp reduction of the supply caused by limited access to foreign currency for imports. Whenever a telecom operator wants to purchase mobile phones, it must introduce an application for foreign ...

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Country Report

Country Report

Mobile Phones in India

Aug 2017

The growing influx of Chinese manufacturers into the category played a key role in shaping the Indian mobile phone industry. Brands such as Vivo, Oppo and Gionee have entered mobile phones and pose a significant threat to Indian manufacturers. ...

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Country Report

Country Report

Mobile Phones in France

Aug 2017

In 2017, total mobile phone sales fell by 3% in volume terms primarily due to three factors: a sharp decline in the demand for feature phones caused by the ongoing consumer switch to smartphones; saturation and maturity as a result of a high ...

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