Australasia

New Zealand’s business climate is dynamic and ‘mostly free’ for economic freedom, whilst corruption is not a problem, but political instability is rising owing to the scheduled general election in October 2023. As inflation continues to trouble…

Australia is one of the freest economies in the world, with limited corruption and improving government finances. The economy is facing slowing growth and inflation continues to be high, but the export environment is becoming more favourable as…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Video games saw an acceleration of growth during the first year of the pandemic, and although a slowdown in the growth momentum was seen in 2022 compared with 2020, growth remained solid. In 2022, players faced higher costs due to the impact of…

In 2022, traditional toys and games in Australia was impacted by high inflation, resulting in increases in unit prices. Inflation changed consumers’ behaviour in terms of how much they spent on traditional toys and games, and when and where they…

In 2022, toys and games in Australia saw solid current value growth, although video games saw higher growth than traditional toys and games. However, growth was driven mainly by inflation, with unit prices increasing significantly compared with the…

Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous…

Sports drinks was one of the soft drinks categories that was strongly impacted by the pandemic-induced mobility restrictions. Many of the traditional consumption occasions involve on-the-go consumption, after workouts at the gym or at public fitness…

While the impact of the pandemic continues to wane in Australia, consumers’ engagement with digital screens, such as computers and smartphones, remains high, increasing their exposure to blue light. With remote working blurring the line between work…

With Australia experiencing strict and lengthy lockdowns in both 2020 and 2021 due to the pandemic, as well as closed borders for much of this period, most fmcg industries were impacted by this, with soft drinks no exception. However, the on-trade…

Reduced-sugar still RTD teas continue to only make up a relatively small portion of the overall RTD tea category in Australia, with few brands competing in this space. Lipton was among the first to enter the space with a reduced-sugar offering and…

RTD coffee was one of the few soft drinks categories that continued to see strong growth throughout the pandemic in 2020 and 2021. Despite the general reduction in mobility of the population, blue-collar workers and tradespeople largely did not alter…

Consumers have continued to trade up in the juice category, opting to purchase not from concentrate 100% juice from the refrigerated section over purchasing shelf-stable reconstituted juice or juice drinks. With health and wellness front of mind for…

Demand for eyewear continues to grow in 2023 following several challenging years in Australia during pandemic-induced lockdowns; while demand for contact lenses remained strong during this difficult period (driven by repeat purchases online), sales…

Energy drinks was one of the few categories that experienced robust growth throughout the pandemic. Energy drinks powered through pandemic restrictions, with many key consumption occasions unaffected by movement restrictions – such as gaming or…

Over the review period, consumer preferences in Australia have gradually shifted towards daily disposable lenses (DD) instead of frequent replacement lenses (FRP), which users would replace each week or month rather than each day. This trend…

The concentrates industry in Australia has experienced a long-term gradual decline in consumption, as the main demographic ages and the category has not gained traction with younger consumers. This trend experienced a reversal during the pandemic,…

Soft drinks producers have seen rising input costs and supply chain challenges in a variety of areas. Increasing energy prices, supply chain bottlenecks, high transportation costs and higher commodity prices for primary packaging materials along with…

Bottled water was one of the hardest-hit soft drinks categories during the COVID-19 pandemic, with demand dropping steeply across channels as on-the-go consumption came to a halt, on-trade consumption was significantly reduced, and people staying at…

Asian speciality drinks have expanded out of the domain of small Asian grocers into the aisles of mainstream grocery retailers in Australia. The category has long had an established consumer base in Australia, primarily driven by the large Asian…