Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…
Natural decrease will be the main driver of further depopulation in Greece in 2020-2040. Ageing will continue to be a key trend as birth and fertility rates remain low, impacting consumer habits and putting increased pressure on state resources.…
Population ageing, urbanisation and rising health risks continue to be major demographic shifts shaping economies and consumer markets. The global population aged 65+ kept expanding in 2020, as lifespans rose, while the number of children aged 0-4…
The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older consumers are also becoming more important in the digital sphere, given their rising tech…
A combination of natural increase and positive net migration will boost population expansion in Norway in 2020-2040. As the country ages and the population composition becomes more top heavy, consumer trends will change and state resources will be…
Despite the rising protectionism and the shock of the coronavirus (COVID-19) pandemic, globalisation is proving to endure. However, our world is entering a new era of globalisation, with paths forward encompassing supply chain shifts, digital…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
Strong rates of natural increase will drive swift population expansion in Uganda in 2020-2040. High birth and fertility rates and low life expectancy mean that the country will remain one of the youngest globally, despite a slight rise in the median…
Strong natural increase will boost population expansion in Angola up to 2040. Extremely high birth rates and comparatively low longevity drive Angola to remain one of the youngest countries regionally and globally. Urbansation will continue to be…
Depopulation will occur in Uruguay in 2020-2040 driven by negative net migration, as well as natural decrease from 2027. As the ageing trend accelerates consumer trends will be impacted as lifestyles and spending habits adapt. Uruguay will remain one…
As the UN Climate Summit "COP 26" approaches, the world is finally confronting the reality of the climate crisis. With consumers calling for climate action, governments declaring climate emergency, businesses facing potential disruption to their…
In 2020-2040 natural decrease will drive sustained depopulation in Lithuania, while negative net migration rates will contribute to a lesser extent. The ageing trend will gain pace with Lithuania continuing to be one of the oldest countries globally,…
This report looks at the top10 global consumer trends Euromonitor International has identified as set to have the most impact on business in 2021. It explores the changing consumer values and behaviour driving the trends, the impact on…
After peaking in 2019, North Macedonia’s population is set to drop in 2020-2040 as a result of natural decrease alongside negative net migration. The ageing trend is set to accelerate further as birth rates drop, longevity climbs and young workers…
Swift population growth in Sweden in 2020-2040 will be driven by strong net migration as well as natural increase. Sweden’s population will remain relatively young due to its high birth rate and youthful immigrant population. High quality healthcare…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
Rapid population expansion in Cameroon in 2020-2040 will be driven by high rates of natural increase. Relatively high birth rates and low longevity ensure that ageing will be moderate as Cameroon remains one of the youngest countries globally over…
Natural decrease will be the main driver of population decline in Bulgaria in 2020-2040. Ageing will remain a key demographic trend as the country remains the oldest in the region over this timeframe, putting increasing pressure on public services.…
Net migration will be the main driver of population expansion in Switzerland in 2020-2040. The ageing trend is expected to hasten over this time, as already elevated longevity climbs further and fertility remains low, impacting consumer trends.…
Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…