Belgium

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belgium StatisticsConsumer Lifestyles in BelgiumBelgium Country BriefingsFuture Demographics: Belgium in 2030

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    Country Briefing

    Business Dynamics: Belgium

    Sep 2018

    Rankings in key indices point to some challenges for Belgium’s business environment. However, in order to raise competitiveness, the corporate tax rate is being reduced considerably and the labour market is also seeing a greater pace of reforms. ...

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    Country Report

    Country Report

    Car Rental (Destination) in Belgium

    Sep 2018

    The car rental category in Belgium grew slightly in value terms in 2018. Nevertheless, the volume of transactions was modest and the number of cars declined marginally. Indeed, while Belgium developed as a tourist and business destination, welcoming ...

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    Country Briefing

    Country Briefing

    Households: Belgium

    Sep 2018

    Belgium has an extremely urbanised households market, with a dynamic though potentially overvalued real estate market. A major renewable energy drive is providing more electricity for households through wind turbines, helping to lower costs of ...

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    Country Report

    Country Report

    Airlines in Belgium

    Sep 2018

    Past and future investment in airports facilitated an increase in capacity, smoother processes and improved security offering for passengers. In 2018, Brussels airport inaugurated a new extended free drop-off area and Charleroi Airport opened new ...

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    Country Report

    Country Report

    Lodging in Belgium

    Sep 2018

    Traditional hotels absorbed the shock of the 2016 terror attacks well by 2017, and recovered fully in 2018. While the total number of outlets continued declining slightly, due to the pressure on independent hotel operators, category value sales ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Belgium

    Sep 2018

    Travel sales to Belgian residents increased in 2018 and are expected to continue to increase over the forecast period. Indeed, the economic environment was good in Belgium at the end of the review period and the majority of Belgians could still ...

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    Country Report

    Country Report

    Travel in Belgium

    Sep 2018

    Following a very difficult 2016, when the country saw a dramatic drop of inbound arrivals, especially in Brussels, due to terror attacks, tourist flows recovered by the end of 2017. In 2018, the positive trend continued: total inbound arrivals showed...

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    Country Report

    Country Report

    Tourism Flows in Belgium

    Sep 2018

    Tourist flows in Belgium fully recovered in 2017, following a very difficult 2016, when the country saw a dramatic drop of inbound arrivals, especially in Brussels, due to terror attacks. In 2018, the positive trend continued: total inbound arrivals ...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment in Western Europe

    Aug 2018

    With production of USD449.3 billion, Western Europe is the world’s second-largest drug and medical device producer (behind Asia Pacific) and the leading exporter. Although the region’s growth is anticipated to decelerate, the positive overall ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Belgium

    Aug 2018

    The Belgian economy continues to grow at a modest pace, mainly supported by robust growth in exports. However, uncertainties surrounding Brexit and a more protectionist stance amongst some trading partners could hurt the very open Belgian economy. ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Belgium

    Jul 2018

    At the beginning of 2017, the Belgian government implemented a severe excise duty increase. The authorities were expecting, by the end of the year, to collect more money from taxes than in 2016. What happened in 2017 was the opposite, as cigarette ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Belgium

    Jul 2018

    Regulation had a significantly adverse effect on cigars and cigarillos in Belgium in 2017. The implementation of the EU Tobacco Products Directive in May 2016 led to a disruption in the supply chain for cigars and cigarillos, and several brands were ...

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    Country Report

    Country Report

    Tobacco in Belgium

    Jul 2018

    The three biggest tobacco categories in Belgium – cigarettes, smoking tobacco, and cigars and cigarillos – registered strongly negative performances in 2017. For cigarettes and smoking tobacco, the main negative factor in 2017 was taxation, as excise...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Belgium

    Jul 2018

    From January 2017, vapour products are treated as tobacco products in Belgian law. Among the most relevant consequences for vapour products of the legislation change are the smoking ban in public places, the advertising ban except in print press and ...

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    Country Report

    Country Report

    Better For You Beverages in Belgium

    Jul 2018

    In 2017, carbonates continued to decline in volume terms in Belgium, due to its sugar content and perceived unnatural image. Belgians are becoming ever more health-conscious as it is a mainstream topic in the media. As a result, regular carbonates ...

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    Country Report

    Country Report

    Better For You Packaged Food in Belgium

    Jul 2018

    The big paradox concerning better for you food is that its sales were declining whilst health was the major packaged food trend in 2017. Actually, for Belgian consumers, healthy food means natural food. In that regard, people will try to avoid ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Belgium

    Jul 2018

    FF energy drinks will remain the biggest part of fortified/functional beverages. Energy drinks is one of the few soft drinks categories that grew in 2017. FF energy drinks are more popular among the young generation, but the development of new ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Belgium

    Jul 2018

    Sales growth for fortified/functional packaged food continues to be hindered by consumer scepticism. Indeed, most Belgian consumers no longer believe in claims fortified/functional packaged food manufacturers make about their products. For instance, ...

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