Belgium

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Belgium

Feb 2022

Surface care saw a sharp spike in sales in 2020 due to people spending a lot more time at home, but also due to heightened hygiene concerns resulting from the COVID-19 crisis. With the easing of restrictions in 2021, surface care sales dropped.…

USD 1,195
Country Report

Air Care in Belgium

Feb 2022

Prior to the outbreak of COVID-19 sales of air care had been stagnating with consumers showing a preference for more natural solutions. However, the pandemic and the measures taken to contain it provided a major boost to category sales in 2020 with…

USD 1,195
Country Report

Retailing in Belgium

Feb 2022

In 2021, the retailing environment in Belgium benefitted from the gradual lifting of restrictions related to COVID-19. Indeed, whilst store-based sales in non-grocery showed recovery, e-commerce continued to record strong growth in the year due to…

USD 2,450
Country Report

Sports Drinks in Belgium

Jan 2022

Prior to the pandemic, sports drinks struggled amid arising anti-sugar sentiments as the category’s image took on an unhealthy aspect and competition from flavoured and functional bottled water became more intense. Already in decline, sports drinks…

USD 1,195
Country Report

Dishwashing in Belgium

Feb 2022

Sales of dishwashing products shot up in 2020 as consumers were forced into hibernation by COVID-19. This resulted in consumers eating more meals at home which in turn created increased demand for dishwashing. Although restrictions were eased in 2021…

USD 1,195
Country Report

Direct Selling in Belgium

Feb 2022

Direct selling managed to perform positively in both 2020 and 2021. Indeed, most direct sellers took advantage of digitalisation and were able to increase their sales thanks to social selling (direct selling through social media, MLM) and home…

USD 1,195
Country Report

Convenience Stores in Belgium

Feb 2022

Proximity and convenience proved to be key factors behind the very strong growth of convenience stores in 2020. Following such a performance, and in the context of the progressive lifting of restrictions related to COVID-19, convenience stores’ value…

USD 1,195
Country Report

Coffee in Belgium

Jan 2022

Coffee declined in retail volume terms in 2021. This comes after the boost seen in 2020 because of the enormous amount of consumption occasions that moved from foodservice and institutional channels to retail, forcing consumers to prepare coffee at…

USD 1,195
Country Report

RTD Coffee in Belgium

Jan 2022

Off-trade volume growth in RTD coffee declined in 2021. Growth had been high for the whole review period, peaking in 2018 when Starbucks Discoveries entered. Sales were negatively affected during the pandemic, with decline in demand caused by fewer…

USD 1,195
Country Report

Juice in Belgium

Jan 2022

As foodservice outlets resumed activity in 2021 and Belgians began frequenting cafés and restaurants again, on-trade sales of juice increased in both volume and value terms after the steep decline in 2020. In the foodservice channel, not from…

USD 1,195
Country Report

Carbonates in Belgium

Jan 2022

Carbonates continued to portray a positive growth rate in the off trade in 2021. Most Belgians continued to work from home throughout the year, supporting retail sales of soft drinks for at-home consumption. However, as foodservice establishments…

USD 1,195
Country Report

Homeshopping in Belgium

Feb 2022

The circumstances of the COVID-19 pandemic had opposite effects on the performance of homeshopping in both 2020 and 2021. Categories such as apparel and beauty and personal care, for instance, strongly declined, mostly due to both retailers and…

USD 1,195
Country Report

Polishes in Belgium

Feb 2022

Sales of polishes had been on a downward trajectory for over a decade when the COVID-19 crisis hit Belgium with many consumers no longer investing in polishes. The category experienced an unexpected turnaround in fortunes in 202O due to people…

USD 1,195
Country Report

Department Stores in Belgium

Feb 2022

Department stores in Belgian is a small category, with only two players, Hudson's Bay Co and Sogesma SA. Following a very negative 2020 due to stores closures, and mobility and social life restrictions, the channel recovered partially in 2021 thanks…

USD 1,195
Country Report

Free From in Belgium

Jan 2022

Throughout the review period free from continued to post double-digit current value growth, and the COVID-19 pandemic boosted sales even more. Free from dairy products continued to grow strongly in 2021 as consumers seek to reduce their dairy…

USD 990
Country Report

Soft Drinks in Belgium

Jan 2022

In 2021, off-trade volume sales of soft drinks declined, while off-trade current value sales grew, albeit at a lower rate than observed in 2020. The negative volume growth for soft drinks was in part down to channel shifts as horeca establishments…

USD 2,450
Country Report

Energy Drinks in Belgium

Jan 2022

Overall, off-trade volume sales and current value sales rose in 2021, while foodservice sales only partially recovered after a substantial drop in 2020. This resulted primarily from the closure of night clubs, where a high proportion of on-trade…

USD 1,195
Country Report

Retail Tissue in Belgium

May 2022

Following a notable surge in demand for much of retail tissue due to stockpiling tendencies amongst consumers during the pandemic, the category returned to declining demand in 2021. While the home seclusion trend remained due to ongoing remote…

USD 1,195
Country Report

Hypermarkets in Belgium

Feb 2022

Hypermarkets only marginally benefitted from the circumstances of the COVID-19 pandemic in 2020 as they offer a wide range of products including non-grocery products, but then saw strong decline in 2021. This was mostly due to competition from…

USD 1,195
Country Report

Concentrates in Belgium

Jan 2022

In 2021, liquid concentrates off-trade volume sales remained at the same level as in 2020. Powder concentrates, however, saw its review period downward trajectory accelerated during the pandemic. Patterns in retail current value sales were similar…

USD 1,195
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