Belgium

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belgium StatisticsConsumer Lifestyles in BelgiumBelgium Country BriefingsFuture Demographics: Belgium in 2030

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    Nappies/Diapers/Pants in Belgium

    Mar 2021

    Stagnant demand witnessed towards the end of the review period due to a declining birth rate in Belgium turned to notable declines in 2020 as a result of the pandemic and subsequent lockdown. With parents working from home, there was a greater ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Belgium

    Mar 2021

    Demand for retail adult incontinence remained positive in 2020, as the largest consumer group of elderly citizens were deemed the most vulnerable to the virus and were advised to self-isolate, resulting in some initial stockpiling. However, with this...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Belgium

    Mar 2021

    Demand for away-from-home tissue was significantly impacted by the pandemic and subsequent lockdown in 2020. The closure of horeca outlets for several months, followed by limited access due to social distancing measures when restrictions were eased, ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Belgium

    Mar 2021

    There were some short-term disruptions to the provision of RX/reimbursement adult incontinence in 2020 as a result of the pandemic, with many healthcare institutions overwhelmed by the spread of the virus. As a result, some users struggled to obtain ...

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    Country Report

    Country Report

    Retail Tissue in Belgium

    Mar 2021

    The pandemic gave a much needed boost to the mature retail tissue in 2020, with demand across the category notably up from 2019 with the exception of paper tableware due to limited entertaining opportunities at home. Overall increased demand however,...

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    Country Report

    Country Report

    Sanitary Protection in Belgium

    Mar 2021

    Demand for sanitary protection in Belgium was already declining prior to the emergence of the pandemic, due to an ageing population as greater numbers of Belgian women reach the menopause, in addition to the widening popularity of long-term ...

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    Country Report

    Country Report

    Wipes in Belgium

    Mar 2021

    While overall current value sales of wipes remained stagnant in 2020, demand for a number of product areas relating to antibacterial properties saw an increase as a result of the pandemic, due to heightened awareness amongst consumers for the need to...

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    Country Report

    Tissue and Hygiene in Belgium

    Mar 2021

    Retail value sales of tissue and hygiene largely overall benefited from the pandemic in 2020, although categories performed differently depending on whether consumers perceived them to be essential. The announcement of a lockdown in the March by the ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Belgium

    Mar 2021

    Belgium was hit hard by the COVID-19 pandemic, sending the country’s economy into a slowdown in 2020. The counter-crisis measures helped to contain the virus spread, yet left a huge mark on public finances, investment and the socio-economic ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Belgium

    Mar 2021

    Despite the higher demand for groceries seen in 2020, which benefited almost all grocery retailers, traditional grocery retailers failed to see any positive growth. This is because traditional grocery retailers have been facing increasing competition...

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    Food and Drink E-Commerce in Belgium

    Mar 2021

    Demand for food and drink e-commerce rose very significantly in 2020, mostly due to the circumstances surrounding COVID-19 and lockdowns, including the stockpiling trend, restrictions to movements, and the need for social distancing. ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Belgium

    Mar 2021

    Apparel and footwear specialist retailers saw steep declines in 2020, due to the various impacts from COVID-19. Lockdowns and home-working, with no dressing up or formal occasions, have resulted in a consumer malaise about purchasing apparel. ...

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    Country Report

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    Vending in Belgium

    Mar 2021

    Restriction of movement during lockdowns in March to May 2020 had a negative impact on vending sales, due to significantly lower foot traffic in vending locations, such as those in travel and retail. This was somewhat counterbalanced by an increase ...

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    Country Report

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    Direct Selling in Belgium

    Mar 2021

    Physical sales in direct selling, especially through home parties, took a hit at the beginning of the lockdown in 2020, with direct sellers only able to retrieve their physical activities, by royal decree, from June 2020. ...

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    Country Report

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    Hypermarkets in Belgium

    Mar 2021

    Value declines in hypermarkets slowed down in 2020, due to the stockpiling trend which benefited grocery retailers overall. Hypermarkets were favoured by consumers during the time of COVID-19, as they offer a wide range of products catering for the ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Belgium

    Mar 2021

    Home improvement and gardening stores were among the least affected channels in non-grocery retailing in 2020, as many Belgian consumers used the time of lockdown to complete home improvements and also spent more time in their gardens and outside ...

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    Country Report

    Country Report

    Retailing in Belgium

    Mar 2021

    COVID-19 factors had strong impacts on retailing in 2020. A strong GDP decline, alongside a significant contraction in foodservice and in-store shopping, determined a very particular situation in retailing. The biggest gains are seen in grocery ...

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    Country Report

    Country Report

    Mobile E-Commerce in Belgium

    Mar 2021

    Mobile e-commerce comes out top in 2020, thanks to the growing penetration of smartphones and mobile apps within a strong e-commerce environment. Already growing as a trend, mobile e-commerce has seen an additional boost from the time of COVID-19 in ...

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    Country Report

    Country Report

    E-Commerce in Belgium

    Mar 2021

    E-commerce was the clear winner in 2020, due to the format lending itself perfectly to the time of COVID-19, with lockdowns, physical store closures, and social distancing requirements. This was evident in both grocery and non-grocery retailing, and ...

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    Country Report

    Country Report

    Department Stores in Belgium

    Mar 2021

    Department stores in Belgian is a small category, with only two players (Hudson's Bay Co and Sogesma SA), and sales were heavily impacted by the decline in apparel purchases during 2020. Further downwards pressure also comes from the ongoing growth ...

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