Belgium

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belgium StatisticsConsumer Lifestyles in BelgiumBelgium Country BriefingsFuture Demographics: Belgium in 2030

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    Analgesics in Belgium

    Feb 2019

    While it was previously perceived as yet another variable, weather could become the primary concern for players in analgesics in the coming years. Given that Belgians usually over-consume systemic analgesics at the first sign of cold or flu symptoms,...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Belgium

    Feb 2019

    The incidence of weather and increasingly disordered seasons is likely to be even greater in cough, cold and allergy (hay fever) remedies than in analgesics. While 2018 was predicted to be a year of recovery due to a cold winter in February and the ...

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    Country Report

    Country Report

    Dermatologicals in Belgium

    Feb 2019

    After another year of decline in 2017, the marginal current value growth of dermatologicals in 2018 could be the sign of an improvement for dermatologicals. Topical antifungals and, in particular, vaginal antifungals often have a semi-ethical and ...

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    Dietary Supplements in Belgium

    Feb 2019

    In 2018, there was debate over whether dietary supplements appeared to be less scrutinised by the EFSA (European Food Safety Authority) and local authorities, or if it was the growing ingenuity of players to efficiently adapt to EFSA constraints. ...

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    Country Report

    Country Report

    Digestive Remedies in Belgium

    Feb 2019

    After years of sluggish performance following a disastrous year in 2014, manufacturers hoped in 2017 that digestive remedies would make a recovery. The robust performances of 2016 and 2017 were promising for the future due to dynamic products such as...

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    Country Report

    Country Report

    Eye Care in Belgium

    Feb 2019

    After years of doubts, manufacturers believe self-medication should really progress in eye care. In 2017 and, to a lesser extent, 2018, there was an atypically sluggish increase in sales due to the slower performance by allergy eye care and some ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Belgium

    Feb 2019

    Regardless of possible threats to this category, most players concur with Euromonitor International in the expectation that low growth is possible for herbal/traditional products over the forecast period. First, as in most other Western countries, ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Belgium

    Feb 2019

    Most players are disappointed and concerned about the outlook for NRT smoking cessation aids due to the increasing sales of vapour products (not included in consumer health). Whilst sales took off later in Belgium than in other countries, ...

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    Country Report

    Country Report

    Consumer Health in Belgium

    Feb 2019

    Once again, the status of consumer health – OTC remedy or non-OTC: vitamins and dietary supplements, weight management and wellbeing and sleep aids – made the difference in 2018. The number and strength of ailments that rely on climatic conditions ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Belgium

    Feb 2019

    Although there will be some niche areas with potential, most players have no illusions about the outlook for paediatric consumer health. Due to the expected stagnation of the birth rate, the size of the population aged 0-4 years will not increase ...

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    Country Report

    Country Report

    Sleep Aids in Belgium

    Feb 2019

    Even though sleep aids was the fastest growing product during the review period, with double-digit current value growth in most years, the category could reach saturation during the forecast period. After such a high penetration rate and high number ...

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    Country Report

    Country Report

    Sports Nutrition in Belgium

    Feb 2019

    Sports nutrition is a dynamic category that is more driven by innovation than others. It is in constant movement and the most recent novelties of 2018 give an indication of what should drive sales in the short term. Naturally healthy offerings in ...

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    Country Report

    Country Report

    Vitamins in Belgium

    Feb 2019

    The future for vitamins looks more positive than it did earlier in the review period due to room for growth in single vitamins, which became the growth driver for the entire category. Although such products are purchased less frequently on impulse ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Belgium

    Feb 2019

    Manufacturers were rather satisfied by the favourable weather from April to June 2018 – these are the months of dieting prior to taking a holiday. This led to positive current value growth for weight management and wellbeing in 2018....

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    Country Report

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    Wound Care in Belgium

    Feb 2019

    As in 2017 and 2018, sales of wound care could enjoy a favourable environment if the climatic conditions Belgium experienced during spring and summer over 2017-2018 continue. There is a strong correlation between climatic conditions and sales of ...

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    Strategy Briefing

    Strategy Briefing

    Hi-Tech Goods in Western Europe

    Jan 2019

    Western European production of hi-tech goods demonstrated strong results in 2017, benefitting from optimistic global economic trends during the year. The region further cemented its position as the global advanced goods production hub, with numerous ...

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    Country Briefing

    Country Briefing

    Natural Resources: Belgium

    Jan 2019

    Belgium lacks metal and mineral resources, but is endowed with sufficient renewable water resources to ensure a stable water supply to all residents. Its agriculture sector is small and focuses on the cultivation of potatoes, sugar beets and various ...

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    Country Profile

    Country Profile

    Belgium: Country Profile

    Dec 2018

    Belgium’s economy will continue to grow modestly in 2018. The economy is driven by strong investment and solid consumption growth, and supported by favourable financial conditions as well as a strengthening recovery throughout Europe. Growth of ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Belgium

    Dec 2018

    The poor performance of apparel and footwear specialists in 2018 can be attributed to competition from both internet players and fast fashion retailers. As e-commerce is growing in Belgium, most online apparel and footwear sales are accounted for by ...

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    Country Report

    Country Report

    Convenience Stores in Belgium

    Dec 2018

    The number of convenience stores in Belgium rose in 2018 despite increasing competition from internet grocery retailing. This was down to several factors, including the decline of traditional grocery stores, an ageing population and busier ...

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