Belgium

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belgium StatisticsConsumer Lifestyles in BelgiumBelgium Country BriefingsFuture Demographics: Belgium in 2030

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    Country Briefing

    Natural Resources: Belgium

    Jan 2019

    Belgium lacks metal and mineral resources, but is endowed with sufficient renewable water resources to ensure a stable water supply to all residents. Its agriculture sector is small and focuses on the cultivation of potatoes, sugar beets and various ...

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    Country Profile

    Country Profile

    Belgium: Country Profile

    Dec 2018

    Belgium’s economy will continue to grow modestly in 2018. The economy is driven by strong investment and solid consumption growth, and supported by favourable financial conditions as well as a strengthening recovery throughout Europe. Growth of ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Belgium

    Dec 2018

    The poor performance of apparel and footwear specialists in 2018 can be attributed to competition from both internet players and fast fashion retailers. As e-commerce is growing in Belgium, most online apparel and footwear sales are accounted for by ...

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    Country Report

    Country Report

    Convenience Stores in Belgium

    Dec 2018

    The number of convenience stores in Belgium rose in 2018 despite increasing competition from internet grocery retailing. This was down to several factors, including the decline of traditional grocery stores, an ageing population and busier ...

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    Country Report

    Country Report

    Department Stores in Belgium

    Dec 2018

    In 2018, department stores remained under strong pressure from specialist retailers, especially of apparel and footwear. Internet pure players and multi-channel retailers also gained ground at the expense of department stores. In order to try and ...

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    Country Report

    Country Report

    Direct Selling in Belgium

    Dec 2018

    Direct selling posted a further decline in value sales in 2018, largely as a result of both competition from internet retailing and the diminished threat of terrorism in the country, which meant that consumers once again felt more comfortable going ...

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    Country Report

    Country Report

    Discounters in Belgium

    Dec 2018

    Discounters continued to perform well in 2018 despite an improved economic climate and busier lifestyles, with many Belgian consumers still demanding value for money. Part of the channel’s growth was driven by Lidl opening new stores in 2017 and ...

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    Country Report

    Country Report

    Electronics and Appliance Specialist Retailers in Belgium

    Dec 2018

    2018 saw further store closures due to the strengthening presence of online retailers and the ease of buying goods online. The number of closures of independent stores remained high in 2018, while some chains also saw their number of outlets decline ...

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    Country Report

    Country Report

    Food and Drink Internet Retailing in Belgium

    Dec 2018

    When compared to neighbouring countries, the share of internet sales accounted for by food and drink was rather low in Belgium over the review period. This can be attributed on the one hand to cultural factors, such as a risk-averse attitude, and on ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Belgium

    Dec 2018

    Online sales continued to grow rapidly in 2018 despite a dense network of physical stores. New online players like newpharma.be carry a wide range of health and beauty products. The threat from online players forced store-based retailers to develop ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Belgium

    Dec 2018

    2018 was another difficult year for home and garden specialist retailers in Belgium as younger generations were not particularly interested in DIY. This can be attributed to the fact that Belgians are not buying homes until they are much older, or ...

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    Country Report

    Country Report

    Homeshopping in Belgium

    Dec 2018

    In 2018, homeshopping was another channel which continued to be adversely impacted by internet retailing as Belgian consumers became more confident shopping online. In view of this, homeshopping companies, especially in categories such as apparel and...

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    Country Report

    Country Report

    Hypermarkets in Belgium

    Dec 2018

    Hypermarkets faced strong pressure in 2018 from convenience stores. Carrefour Belgium has recognised the need to innovate and has started to change the image of its hypermarkets. In 2018, Carrefour hypermarkets benefited from more modern designs but ...

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    Country Report

    Country Report

    Internet Retailing in Belgium

    Dec 2018

    In 2018, Belgians were ever more at home with internet retailing. An increasing number of consumers bought goods online when compared to 2017. They also purchased goods online more frequently. These two factors, combined with a slightly higher spend ...

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    Country Report

    Country Report

    Mobile Internet Retailing in Belgium

    Dec 2018

    Mobile internet retailing continued to outperform desktop-based internet retailing in 2018. However, while in 2017 this was mainly due to Belgians being late adopters, in 2018 this was only partly the case. Another factor behind the channel’s growth ...

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    Country Report

    Country Report

    Supermarkets in Belgium

    Dec 2018

    Despite a focus on upgrading and premiumisation from leading supermarket chains such as Colruyt and Delhaize ‘Le Lion’, the supermarket channel registered a slight decline in current value sales in 2018. This was mainly due to Carrefour Belgium’s ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Belgium

    Dec 2018

    Despite rising competition from modern grocery retailers, food and drink specialists registered positive current value growth in 2018. Indeed, players which specialise in artisanal chocolate, such as Pierre Marcolini and Darcis, and premium hot ...

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    Country Report

    Country Report

    Variety Stores in Belgium

    Dec 2018

    Over the forecast period the number of variety stores in Belgium is expected to continue to fall as retailers such as Hema and Blokker will likely focus on their internet retailing activities. On the other hand, those players positioning themselves ...

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    Country Report

    Country Report

    Vending in Belgium

    Dec 2018

    Vending continued to record modest current value growth in 2018 thanks to positive performances from products such as hot and soft drinks. Both hot and soft drinks vending benefited from the placement of machines in busy locations such as metro and ...

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    Country Report

    Country Report

    Warehouse Clubs in Belgium

    Dec 2018

    Up until 2016, Makro Cash & Carry Belgium’s Makro, along with Metro, was active in the cash and carry channel, focusing mainly on wholesale activities and trade with medium and small businesses and the self-employed. In 2017, the company decided to ...

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