Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Apparel and Footwear Specialist Retailers in Latvia

    Feb 2019

    Apparel and footwear specialist retailing was one of the most dynamic non-grocery channels in 2018. Due to the favourable economic climate and rising disposable incomes, Latvians were willing to spend more money on items such as clothing and ...

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    Direct Selling in Latvia

    Feb 2019

    Despite the growing threat posed by internet retailing, direct selling continued to record steady growth in 2018, with this expected to continue over the forecast period. This can be attributed to the motivation of direct selling agents and the ...

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    Health and Beauty Specialist Retailers in Latvia

    Feb 2019

    Latvia’s population is both rapidly ageing and shrinking. Many consumers, especially pensioners, are having to try and save money on other products in order to be able to afford expensive drugs. Due to many people moving away from more rural areas, ...

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    Internet Retailing in Latvia

    Feb 2019

    The speed of modern life has naturally created demand for time-saving solutions, with one of these being internet retailing, which enables consumers to shop when they have a few spare minutes at work, while watching television or while commuting. ...

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    Mixed Retailers in Latvia

    Feb 2019

    Over 2014-2017 mixed retailers posted a decline in value sales, largely due to the poor performance of the channel’s main player, Stockmann. However, Elkor Trade and Tiger Shop also struggled. Due to growing competition from modern grocery retailers ...

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    Mobile Internet Retailing in Latvia

    Feb 2019

    In 2018, mobile internet retailing continued to outperform overall internet retailing in Latvia, partly due to being at a nascent stage and thus growing from a very low base. Nevertheless, Latvians are more actively using their mobile phones to shop....

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    Modern Grocery Retailers in Latvia

    Feb 2019

    Modern grocery retailing continued to record solid current value growth in 2018 as consumers have become accustomed to one-stop outlets where they can buy a wide range of food and beverages. They also appreciate the promotions on offer in such stores...

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    Retailing in Latvia

    Feb 2019

    In 2018, Latvian GDP recorded solid growth, as did the country’s retailing industry. Retail sales were driven by changes in legislation which supported the growth of basic salaries. Another factor behind rising salaries was a growing shortage of ...

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    Traditional Grocery Retailers in Latvia

    Feb 2019

    In July 2017, the Latvian government approved a more rapid rise in excise duty on tobacco, alcohol and fuel, with a new rate for tobacco taking effect in January 2018 and for alcohol in March 2018. According to the state revenue agency, in the first ...

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    Analgesics in Latvia

    Feb 2019

    The number of consumers that self-medicate grew as analgesics continued to be one of the largest OTC categories in terms of value sales. Self-medication plays an important role in Latvian healthcare for several reasons. For minor illnesses, ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

    Feb 2019

    Due to the climatic conditions in Latvia, the cold and flu season can last up to nine months of the year. The consumption of cough, cold and allergy (hay fever) remedies is relatively high, with peaks in autumn and spring. The increasing number of ...

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    Dermatologicals in Latvia

    Feb 2019

    Social stigmas associated with different skin conditions waned in Latvia. Stigma traditionally surrounded categories such as haemorrhoid treatments and vaginal antifungals, which are generally regarded as personal products. Retail value sales of ...

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    Dietary Supplements in Latvia

    Feb 2019

    Overall, the number of consumers using dietary supplements continued to increase within different consumer and age groups. The focus of healthcare slowly shifted from disease treatment to prevention, from being reactive to proactive which resulted in...

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    Digestive Remedies in Latvia

    Feb 2019

    Latvia’s ageing population continued to stimulate growth for the digestive remedies category as older consumers are more likely to suffer from digestive issues and illnesses. Laxatives grew because peristalsis in the digestive system tends to slow ...

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    Herbal/Traditional Products in Latvia

    Feb 2019

    Consumers in Latvia are familiar with using herbal/traditional remedies for the treatment and prevention of diseases. Traditional/herbal remedies is a strong part of Latvia’s heritage. Knowledge about herbal/traditional remedies and plants with ...

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    Consumer Health in Latvia

    Feb 2019

    The Latvian consumer health market can be characterised as saturated with low to moderate volume growth in most categories. Market development is driven by increased differentiation and development of new niche products and formulations. Paediatric ...

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    Paediatric Consumer Health in Latvia

    Feb 2019

    There is one paediatric consumer health category that dominates when looking at total value sales. Paediatric vitamins and dietary supplements accounted for nearly half of total value sales within paediatric consumer health. As in the case of adult ...

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    Vitamins in Latvia

    Feb 2019

    Latvia has an ageing population and population growth has been negative since 1991. Demographic projections for Latvia assume that the population will continue to contract and age. The average age in Latvia was 42.8 years old in 2018. The prevention ...

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    Weight Management and Wellbeing in Latvia

    Feb 2019

    The overall wellness trend in Latvia continued to stimulate the growth of weight management and wellbeing. In Latvia, the obesity figure gradually increased year after year since the 2000s. As a consequence of the overall health and wellness trend, ...

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    Wound Care in Latvia

    Feb 2019

    Wound care is crucial in caring for older consumers. The demographic structure of the Latvian population reflects sharp ageing as the pre-retirement age and elderly population grows each year. Impaired wound healing in the geriatric population ...

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