Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Laundry Care in Latvia

    Feb 2021

     Due to the outbreak of COVID-19 in Latvia, a lockdown was implemented in March 2020, leading to consumers spending more time within the household. This was partnered with a heightened interest in health and hygiene, with consumers keen to keep their...

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    Toilet Care in Latvia

    Feb 2021

    Lockdown positively impacted the performance of toilet care in 2020. As consumers spent more time within the house, with many working and learning from home, this increased the frequency the bathroom was used, boosting sales for toilet care. This ...

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    Polishes in Latvia

    Feb 2021

    The outbreak of COVID-19 in 2020 did not lead to heightened growth for polishes, with value growth of 1% recorded, compared to growth of 4% in 2019. With consumers focusing on hygiene and sanitation, many prioritised home care items that contained ...

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    Home Care in Latvia

    Feb 2021

    In 2020, home care volume growth increased to 1%, compared to a volume decline recorded in 2019. This increase in sales was the result of the COVID-19 outbreak in the country, which heightened consumers focus on hygiene and sanitation while requiring...

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    Home Insecticides in Latvia

    Feb 2021

    The outbreak of COVID-19 in 2020 meant that people spent more time within the household and in the countryside, unable to travel far. With consumers at home, they had more time to address and take care of home insects. As such, volume growth for home...

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    Air Care in Latvia

    Feb 2021

    In 2020, price-sensitivity impacted consumers purchasing decisions, with many consumers out of work or working from home. This meant that an increasing number of consumers worked to specific budgets and prioritised home care items aligned with the ...

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    Bleach in Latvia

    Feb 2021

    The outbreak of COVID-19 in Latvia resulted in heightened volume and value growth for bleach compared to 2019, with volume growth moving from negative results in 2019 to positive growth. Stockpiling of bleach started during the lockdown period, with ...

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    Surface Care in Latvia

    Feb 2021

    An increased interest in health and hygiene partnered with rising time spent at home during 2020, boosting value growth for surface care to 4%. These sales were driven by the outbreak of the COVID-19 virus, which heightened concerns surrounding ...

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    Dishwashing in Latvia

    Feb 2021

    The lockdown period in Latvia encouraged consumers to stay at home as much as possible, with many consumers working from home. Once the first lockdown period was over, increased time spent at home remained throughout the year, boosting home cooking ...

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    Other Hot Drinks in Latvia

    Jan 2021

    As with coffee and tea, other hot drinks will also perform well in response to the pandemic in 2020. Although the government has not issued a strict lockdown in Latvia, many consumers have decided to spend more time at home as to avoid possible ...

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    Coffee in Latvia

    Jan 2021

    Coffee is predicted to perform remarkably well in response to the outbreak of COVID-19, with both current value and volume sales rising significantly. Although the Latvian government has not implemented a strong lockdown, many locals have been ...

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    Hot Drinks in Latvia

    Jan 2021

    Retail hot drinks will perform well overall in response to the pandemic, with volume sales across all the product areas rising notably. Despite having a lenient lockdown, many Latvian consumers have opted to stay at home during 2020, in order to ...

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    Tea in Latvia

    Jan 2021

    Tea will largely benefit as a result of the pandemic in 2020, with both current value and volume sales rising impressively. Although the Latvian government has not imposed a strict lockdown, many consumers have chosen to stay at home throughout 2020 ...

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    RTD Tea in Latvia

    Jan 2021

    In 2020, RTD tea will see declining volume sales. The product area has continued to be negatively affected by consumers migrating to perceived healthier alternatives such as bottled water. In addition, despite a long-standing presence in Latvia, ...

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    Concentrates in Latvia

    Jan 2021

    Towards the end of the review period, concentrates has been seen gradually slowed growth and this is expected to continue in 2020. Regardless of the pandemic, concentrates has been losing traction as it is largely perceived as an outdated product ...

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    Energy Drinks in Latvia

    Jan 2021

    In response to the pandemic, energy drinks is expected to see slight slowed growth in volume terms. As demand for energy drinks primarily relies on the hectic lifestyles of consumers, demand has dropped as many Latvians have been spending more time ...

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    Soft Drinks in Latvia

    Jan 2021

    Despite the lenient lockdown imposed by the Latvian government, soft drinks will perform negatively in 2020 overall as volume sales decline. Unlike hot drinks, soft drinks has been less resilient to the pandemic as the majority of product areas ...

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    RTD Coffee in Latvia

    Jan 2021

    RTD coffee will see a drastic slowdown in 2020 as a result of the outbreak of COVID-19. The main reason for this is due to the ongoing restrictions implemented by the government in Latvia. Consequently, the day-to-day routines of consumers have been ...

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    Sports Drinks in Latvia

    Jan 2021

    Sports drinks will be negatively impacted by the pandemic due to lockdown restrictions seen throughout the country. The Latvian government issued all gym and sports facilities to close for some time which has resulted in declining demand for sports ...

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    Juice in Latvia

    Jan 2021

    In regard to the COVID-19 pandemic, juice is expected to respond well in 2020 overall as volume sales increase impressively. Due to increased time being spent at home during lockdown, consumption opportunities have risen. As juice is especially ...

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