Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Latvia: Country Profile

    Sep 2018

    The economy continues to grow strongly. Steady gains in consumer spending are the main driver. Exports – which represent more than two-fifths of GDP – are growing at a double-digit pace. A rise in fixed investment – driven in part by driven by the ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Cigarettes in Latvia

    Jul 2018

    The global health and wellness trend gained ground in Latvia in 2017 and contributed to declining volume sales of conventional cigarettes worldwide. In line with the EU-wide policy to curb smoking and cigarette consumption and gradually reduce the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Latvia

    Jul 2018

    Fine cut tobacco remained the main cheap alternative for smokers in Latvia in 2017. With tax rises in the cigarettes and cigarillos categories, demand for fine cut tobacco increased among price-sensitive consumers....

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    Country Report

    Country Report

    Tobacco in Latvia

    Jul 2018

    In the face of declining population rates, decreasing smoking incidents and increasing health concerns the legal retail sales of tobacco experienced a drop in 2017, accompanied by a drop in illicit trade following successful efforts to combat the ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Latvia

    Jul 2018

    Cig-a-likes remained negligible in Latvia in 2017 due largely to the increasing popularity of vaping culture among younger consumers, who consider cig-a-likes as inferior to open system vaping devices. The latter devices, which can be more easily ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Report

    Country Report

    Beer in Latvia

    Jun 2018

    Due to Latvia’s constantly contracting population and increasing health and wellness awareness, local beer consumption is decreasing. Despite the boom in sales of craft beer, which millennials highly favour, and increasing GDP, beer sales will be ...

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    Country Report

    Country Report

    Cider/Perry in Latvia

    Jun 2018

    As in the majority of alcoholic drinks categories, the largest sales boost for cider/perry during 2017 came from increased demand on the border. This largely fuelled sales of the most familiar mid-priced products such as Somersby and Sheerwood. ...

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    Country Report

    Country Report

    Alcoholic Drinks in Latvia

    Jun 2018

    During 2017 the major trend that shifted consumer preferences was the ever-expanding cross-border sales. Due to the widening excise tax gap, set at different base prices, and a highly competitive domestic alcoholic beverages production environment, ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Latvia

    Jun 2018

    In contrast to the cider/perry category, which has caught the wave in terms of offering an increasing variety of premium production, RTDs/high-strength premixes is still largely populated by the same set of drinks that were present over the review ...

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    Country Report

    Country Report

    Spirits in Latvia

    Jun 2018

    During 2017 there were observable trends that will affect the entire forecast period, in view of how consumers chose to spend their additional free income. In line with their increasing spending power, consumers were moving between spirits segments, ...

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    Country Report

    Country Report

    Wine in Latvia

    Jun 2018

    Whilst still red wine has been the category leader in past years, gradual shifts in consumer lifestyle habits have shifted consumer attention towards white wine and rosé. Because of the healthy lifestyle trend, people are putting more emphasis on ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Latvia

    May 2018

    The global health and wellness trend is driving demand for organic, petroleum and paraben-free products. Latvian parents are becoming increasingly eco-savvy and concerned about the potentially harmful effects of the synthetic ingredients commonly ...

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    Country Report

    Country Report

    Bath and Shower in Latvia

    May 2018

    Bath and shower products tend to be impulse buys in Latvia, often chosen randomly by consumers while doing their shopping. They are increasingly opting for liquid soap, mainly at the expense of bar soap. This can be attributed to the former’s ease of...

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    Country Report

    Country Report

    Colour Cosmetics in Latvia

    May 2018

    BB/CC creams continued to perform well in 2017 as these products offer multiple benefits and are perceived as an effective alternative to foundation. However, the category’s growth is likely to slow over the forecast period as it becomes more ...

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    Country Report

    Country Report

    Deodorants in Latvia

    May 2018

    Deodorant sprays used to be very popular in Latvia but in recent years have lost ground to other formats such as roll-ons, creams and sticks, although the latter two remained very small categories in 2017, largely due to a limited number of products....

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    Country Report

    Country Report

    Depilatories in Latvia

    May 2018

    Women’s razors and blades, which are seen as both convenient and quick and easy to use, are facing increasing competition from more time-consuming hair removal products. 2017 witnessed the rising popularity of waxing, although these products are also...

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    Country Report

    Country Report

    Fragrances in Latvia

    May 2018

    Getting value for money remained a priority for Latvian consumers in 2017 and so larger pack sizes such as 100ml performed well, with retailers displaying different sizes alongside each other to highlight the cost benefit to consumers. On the other ...

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    Country Report

    Country Report

    Hair Care in Latvia

    May 2018

    Salon professional hair care performed well in 2017, with sales largely driven by shampoos, conditioners and treatments and colourants, but also styling agents such as sprays and mousses. Hair stylists are key influencers in this category as many ...

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