Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Away-From-Home Tissue and Hygiene in Latvia

    Mar 2019

    AFH tissue and hygiene continued to record strong growth in current value terms in 2018. The strong growth of Latvia’s economy has driven this performance with a large share of sales going through the horeca channel, which is heavily reliant on the ...

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    Nappies/Diapers/Pants in Latvia

    Mar 2019

    Nappies/diapers/pants continued to record moderate growth in current value and volume terms in 2018 thanks to a gradual increase in the population aged 0-3 years and strong growth in the country’s economy. Nevertheless, with Latvia’s birth rate ...

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    Tissue and Hygiene in Latvia

    Mar 2019

    Latvia’s economy continued to see healthy growth in 2018 with improving disposable income and falling unemployment. This helped to support ongoing growth within tissue and hygiene with consumers showing a greater willingness to invest in products ...

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    Retail Adult Incontinence in Latvia

    Mar 2019

    Latvia’s population continued to age at the end of the review period with 20% of the population aged 65+ years in 2017. With ageing set to continue over the forecast period demand for retail adult incontinence should continue to see strong growth, ...

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    Retail Tissue in Latvia

    Mar 2019

    Retail tissue continued to record steady growth in current value and retail volume terms in 2018. With disposable income rising some consumers shifted towards more premium options within toilet paper and facial tissues such as products which are ...

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    Rx/Reimbursement Adult Incontinence in Latvia

    Mar 2019

    Adult incontinence products are reimbursed in Latvia for a set list of diagnosed conditions. Patients diagnosed with these conditions are eligible to a 50% reimbursement from the state for up to three units of adult incontinence. The state support ...

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    Sanitary Protection in Latvia

    Mar 2019

    Sanitary protection continued to record healthy current value growth in 2018. Latvia’s economy continues to see strong growth which has resulted in rising disposable income, including a hike in the country’s minimum wage. As a result, consumers have ...

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    Wipes in Latvia

    Mar 2019

    Baby wipes continued to dominate value sales within wipes in 2018, with this category also seeing the largest increase in absolute value terms. Value growth has benefited from Latvia’s strong economic performance, with disposable income rising and ...

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    Country Profile

    Country Profile

    Latvia: Country Profile

    Mar 2019

    The economy continues to grow strongly. Steady gains in consumer spending are the main driver. Exports – which represent more than two-fifths of GDP – are growing at a double-digit pace. A rise in fixed investment – driven in part by driven by the ...

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    Bottled Water in Latvia

    Mar 2019

    The health and wellness trend remained an important driver of bottled water’s innovation and growth. Products helping consumers to healthily hydrate and live more productive lives are to remain in high demand and continue shaping the category. At the...

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    Carbonates in Latvia

    Mar 2019

    Increasing health consciousness is motivating adults to make healthier choices for themselves and their families, more often choosing bottled water over carbonated drinks rich in sweeteners, caffeine and artificial additives. Such behaviour is partly...

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    Concentrates in Latvia

    Mar 2019

    Most syrups available in mainstream retail over the review period were extremely rich in sugar and contained artificial colourants and flavours. As consumers increasingly paid attention to product labels and ingredients and switched to low calorie, ...

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    Energy Drinks in Latvia

    Mar 2019

    Over the review period, players continued to experience the effects of the Law on Circulation of Energy Drinks introduced in mid-2016. However, the drop in consumption was also likely to be a result of the health scare generated by the pre-law public...

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    Country Report

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    Juice in Latvia

    Mar 2019

    Despite juice manufacturers’ efforts to position juice as a vitamin booster, many local consumers have become suspicious of packaged juice, nectars and juice drinks (up to 24% juice) due to high sugar content and other additives. Therefore, it is not...

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    Soft Drinks in Latvia

    Mar 2019

    Bottled water, benefitting from the health and wellness trend, is expected to remain the largest and the most dynamic category in soft drinks in Latvia in the coming years, while the remaining categories are to remain stable or decline as a result of...

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    RTD Coffee in Latvia

    Mar 2019

    In off-trade terms, RTD coffee is expected to further benefit from the popular coffee culture in Latvia, especially in the hot summer months. While RTD coffee is present on the shelves of the main retailers such as Maxima and Rimi, the offer is ...

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    RTD Tea in Latvia

    Mar 2019

    RTD tea is declining in off-trade volume terms, as it is negatively affected by consumers’ migration to healthier options such as bottled water, in particular flavoured water. Despite its long-standing presence in Latvia, the format of iced tea in ...

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    Sports Drinks in Latvia

    Mar 2019

    Sports drinks is a relatively new and small category in comparison to other soft drinks in Latvia. It is increasingly present outside of specialist sports nutrition stores, and the share of sports drinks on the shelves of mainstream hypermarkets and ...

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    Country Report

    Country Report

    Coffee in Latvia

    Mar 2019

    Along with the increasing incomes and the overall strengthening Latvians’ awareness of the latest trends in coffee consumption, demand for premium-perceived types of coffee increases. Fresh coffee (especially fresh coffee beans and fresh ground ...

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    Country Report

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    Other Hot Drinks in Latvia

    Mar 2019

    Chocolate-based flavoured hot drinks are very popular and continued to see higher growth than other plant-based hot drinks in 2018.These drinks are predominantly popular with children and thus will be strongly affected by the dynamics of the ...

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