Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Travel in Latvia

    Oct 2020

    The initial impact of COVID-19 in Latvia first started at the beginning of March 2020 with the prohibition of cross border travel with the rest of the EU. The only exemptions from this were cargo flights and shipments. As the situation worsened, ...

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    Beer in Latvia

    Aug 2020

    Beer volume sales declined in 2019 as a result of a relatively cool and short summer and slowing cross-border trade. Continuing excise tax increases are driving beer prices up above the rate of inflation, discouraging sales, while the ban on large ...

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    Cider/Perry in Latvia

    Aug 2020

    There was a strong rise in consumer interest in cider over the review period, which continued into 2019, translating into solid volume sales growth. Cider was proving highly popular among young adult consumers of legal drinking age, who tend to ...

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    Spirits in Latvia

    Aug 2020

    Vodka, the largest spirits category, continued declining in volume sales in 2019, as both local consumers’ habits were changing and cross-border trade was becoming less active. It is evident that vodka is losing its popularity to more fashionable and...

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    Wine in Latvia

    Aug 2020

    The local wine culture continued to develop in 2019, driving sales of still light grape wine up despite the declining cross-border demand. A wider and more sophisticated assortment of brands is becoming available in both the on-trade and the ...

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    Alcoholic Drinks in Latvia

    Aug 2020

    The influence of COVID-19 on Latvia has negatively affected per capita consumption of alcoholic drinks owing to the voluntary closure of on-trade establishments during the initial weeks of the lockdown. Demands on these outlets regarding the ...

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    Country Profile

    Country Profile

    Latvia: Country Profile

    Aug 2020

    The economy will experience a sharp recession in 2020, having been held back by measures taken to contain the Coronavirus (COVID-19) pandemic in the first half of the year. Domestic demand was affected by social distancing measures and falling ...

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    Cigars, Cigarillos and Smoking Tobacco in Latvia

    Jul 2020

    Cigars and cigarillos continued to record a decline in both volume and value sales in 2019, with the high excise tax applied to the products negatively impacting sales. Although disposable incomes are rising in the country, many consumers remain ...

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    Cigarettes in Latvia

    Jul 2020

    Cigarettes, like other tobacco products, is suffering from the global health and wellness trend, which has gained ground in Latvia and contributed to declining volume sales of conventional cigarettes worldwide. In line with the EU-wide policy to curb...

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    Tobacco in Latvia

    Jul 2020

    The outbreak of COVID-19 in Latvia increased financial concerns in the country during Q1 of 2020. This was intensified as concerts and events were cancelled, while shopping centres closed, resulting in many of the population being out of work. With ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

    Jul 2020

    The first heated tobacco products were introduced to Latvia in 2018 when Philip Morris Latvia SIA launched the ISOQ and HEETS on the landscape. Heated tobacco products are subject to VAT and specific excise, just like traditional tobacco, and further...

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    Oral Care in Latvia

    Jul 2020

    During 2019, oral care registered moderate sales growth as the high levels of saturation in the key categories of toothpaste and manual toothbrushes placed limits on the growth potential of oral care overall. Value growth is being seen largely due to...

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    Bath and Shower in Latvia

    Jul 2020

    The unusually long, hot summer seen in Latvia in 2019 supported a strong performance in bath and shower over the course of the year as many consumers bathed and showered more often amidst high temperatures and humidity. With most products categorised...

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    Premium Beauty and Personal Care in Latvia

    Jul 2020

    Towards the end of the review period, strong sales growth was recorded in premium beauty and personal care. Dynamic growth was recorded in the category again in 2019 as consistent increases in consumer purchasing power and higher awareness of the ...

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    Fragrances in Latvia

    Jul 2020

    At the end of the review period, demand for mass fragrances remained very mature, with demand for premium fragrances also relatively saturated after many years of strong growth. However, strong value growth was still recorded across fragrances during...

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    Hair Care in Latvia

    Jul 2020

    Hair care in Latvia registered positive sales growth in 2019 despite the high levels of maturity and saturation have defined the category for many years. Among the main reasons for the category’s strong performance during the year was the unusually ...

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    Depilatories in Latvia

    Jul 2020

    Depilatories in Latvia remains a rather stagnant category with no major opportunities for strong sales growth. Demand for these products has already reached saturation point, with stagnant population growth due to high levels of emigration among ...

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    Men's Grooming in Latvia

    Jul 2020

    Men’s grooming continued to register positive sales growth in 2019 as demand shifted towards male-specific products in numerous categories of beauty and personal care. Although it was previously anticipated that men’s grooming would be one of the ...

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    Skin Care in Latvia

    Jul 2020

    2019 saw skin care remain one of the most dynamic categories in beauty and personal care, with the category’s strong performance based on innovation and the increasing tendency of consumers tend to spend more on their skin care routines. In ...

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    Mass Beauty and Personal Care in Latvia

    Jul 2020

    At the end of the review period, sales across beauty and personal care remained dominated by mass brands. The general rule across the industry is that the more essential the products within the category, the more likely it is that sales will be ...

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