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Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Country Briefing

    Business Dynamics: Latvia

    Jan 2020

    A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...

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    Country Report

    Country Report

    RTD Coffee in Latvia

    Dec 2019

    RTD coffee is seeing exponential off-trade volume and current value growth, albeit from a very low base, in 2019. The category is deriving interest from the popular coffee culture in Latvia, especially in summer. This is translating into stronger ...

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    Country Report

    Country Report

    Bottled Water in Latvia

    Dec 2019

    Latvians are increasingly consuming bottled water in preference to perceived less healthy soft drinks. While carbonated bottled water accounts for the highest off-trade volume sales, still, flavoured and functional products are seeing fast sales ...

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    Country Report

    Country Report

    RTD Tea in Latvia

    Dec 2019

    RTD tea is seeing slow growth in off-trade volume terms in 2019, although this continues the 2018 rebound following unhealthy declines in the early-to-mid-review period. The category remains negatively affected by the consumer migration to perceived ...

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    Country Report

    Country Report

    Soft Drinks in Latvia

    Dec 2019

    A shorter and cooler summer compared with 2018 slowed consumption in 2019. As a result, soft drinks is seeing much slower off-trade volume sales growth. The early onset of summer provided an impetus to sales, but a cool July resulted in lower sales ...

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    Country Report

    Country Report

    Sports Drinks in Latvia

    Dec 2019

    Sports drinks is a relatively new and small category in soft drinks in Latvia. These products are increasingly available outside of specialist sports nutrition stores, and the share of sports drinks on the shelves of mainstream hypermarkets and ...

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    Country Report

    Country Report

    Carbonates in Latvia

    Dec 2019

    Carbonates is seeing a downturn in off-trade volume sales in 2019, as the population, notably the younger audience, declines and migrates to healthier options, such as bottled water. In addition, the cooler summer of 2019 hindered the impact of ...

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    Country Report

    Country Report

    Concentrates in Latvia

    Dec 2019

    The syrups available in the main grocery retail stores tend to be high in sugar and contain artificial colourants and flavours. Closer attention to product labels and ingredients is seeing consumers move to low calorie, low sugar beverages. This also...

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    Country Report

    Country Report

    Energy Drinks in Latvia

    Dec 2019

    The Law on the Circulation of Energy Drinks provides regulatory limitations on the promotion and distribution of energy drinks to minors, in particular. This legislation remains a strong obstacle to development and sales growth in energy drinks in ...

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    Country Report

    Country Report

    Juice in Latvia

    Dec 2019

    Manufacturers continue to try to position juice as a vitamin booster to offset concerns about the health credentials of their products. More and more local consumers are increasingly suspicious of packaged 100% juice, nectars and juice drinks (up to ...

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    Country Briefing

    Country Briefing

    Households: Latvia

    Dec 2019

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Latvia

    Dec 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Report

    Country Report

    Other Hot Drinks in Latvia

    Nov 2019

    Chocolate-based flavoured powder drinks are very popular and continued to see higher value sales growth than the larger other plant-based hot drinks category in 2019. These drinks are predominantly popular with children and thus will be strongly ...

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    Country Report

    Country Report

    Hot Drinks in Latvia

    Nov 2019

    Latvia’s improving economy is evident in growing salaries and decreasing unemployment. These aspects were key consumption drivers for hot drinks in 2019, especially given the declining population, and continued fuelling interest in sophisticated ...

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    Country Report

    Country Report

    Coffee in Latvia

    Nov 2019

    Coffee remains an eventful, heavily supported and fashionable category, which ensures it is the best-performing beverage in volume terms in hot drinks within Latvia. Along with Latvians’ increasing incomes and overall strengthening awareness of the ...

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    Country Report

    Country Report

    Tea in Latvia

    Nov 2019

    Tea volume sales are decreasing further as a result of depopulation in Latvia. The number of people living in the country dropped continually throughout the review period, including 2019, and is set to keep doing so over the forecast period. Coffee ...

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    Future Demographic

    Future Demographic

    Latvia in 2030: The Future Demographic

    Nov 2019

    Low birth rates will be the main driver of depopulation in Latvia up to 2030, while negative net migration will also contribute. Latvia will become the third oldest regional country by 2030 as the ageing trend accelerates, putting additional pressure...

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    Country Report

    Country Report

    Packaged Food in Latvia

    Nov 2019

    The Latvian packaged food market is in the throes of significant transition period. Population decline and maturity in key categories are placing constraints on volume growth, while changing consumer lifestyles, erosion of traditional consumption ...

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    Country Report

    Country Report

    Baked Goods in Latvia

    Nov 2019

    A premiumisation trend was evident in the baked goods category in 2019, especially within baked bread. This came in the form of bread with greater added value. In Estonia, value added bread currently accounts for 46% of bread sales, but in Latvia the...

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    Country Report

    Country Report

    Breakfast Cereals in Latvia

    Nov 2019

    The breakfast cereals category saw continued growth in 2019, with an improved performance in current value terms as consumers demonstrated growing interest in more premium, higher-value offerings. Products in the breakfast cereals category are ...

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