Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Country Briefing

    Households: Latvia

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Profile

    Country Profile

    Latvia: Country Profile

    Apr 2020

    The economy will improve somewhat In 2020. The economy will be held back by measures taken to contain COVID-19. Domestic demand will be affected by social distancing measures, whilst export demand will be affected by the global slowdown due to the ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Eastern Europe

    Mar 2020

    Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

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    Country Report

    Country Report

    Mixed Retailers in Latvia

    Feb 2020

    During the review period, mixed retailers posted a decline in value sales, primarily due to the poor performance of the channel's main player, Stockmann, with Elkor Trade and Tiger Shop also struggling. Due to growing competition from modern grocery ...

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    Country Report

    Country Report

    Direct Selling in Latvia

    Feb 2020

    Despite the growing threat posed by e-commerce, direct selling posted strong value growth in 2019, with this expected to continue over the forecast period. This can be attributed to the motivation of direct selling agents and the favourable economic ...

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    Country Report

    Country Report

    Retailing in Latvia

    Feb 2020

    In 2019, retailing in Latvia recorded healthy growth, boosted by several factors. Firstly, retail benefited from improving incomes and a higher amount of disposable incomes, which led to increased consumer spending confidence and positive consumer ...

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    Country Report

    Country Report

    E-Commerce in Latvia

    Feb 2020

    The increasing speed of modern life in Latvia has created demand for time-saving solutions, with one of these being e-commerce, which enables consumers to shop when they have a few spare minutes at work, while watching television or while commuting. ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Latvia

    Feb 2020

    Apparel and footwear specialist retailing was one of the most dynamic non-grocery channels over the review period, however, in 2019 the area has experienced a slight decline in growth. The competitive landscape suffers from being fragmented, as well ...

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    Country Report

    Country Report

    Mobile E-Commerce in Latvia

    Feb 2020

    In 2019, mobile e-commerce continued to outperform overall e-commerce in Latvia, recording more than double the growth of e-commerce. This is partly due to being at a nascent stage and therefore growing from a very low base, and partly due to the ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Latvia

    Feb 2020

    Despite the wide availability of modern trade outlets across Latvia, many shoppers still prefer buying fresh produce in traditional retailers, such as open markets, as well as specialised stores. Therefore, in a bid to be competitive, traditional ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Latvia

    Feb 2020

    Latvia’s population is both rapidly ageing and shrinking. Many consumers, especially pensioners, are having to try and save money on other products, to be able to pay for expensive drugs. Due to many people moving away from more rural areas, many ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Latvia

    Feb 2020

    In 2019, modern grocery retailing continued to record robust current value growth, a reflection of the country’s changing shopping habits, as consumers have become accustomed to one-stop outlets where they can buy a wide range of food and beverages. ...

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    Country Report

    Country Report

    Air Care in Latvia

    Feb 2020

    Air care is not traditionally regarded as a household essential in Latvia; therefore, the category performance is heavily influenced by the economic situation. As Latvia’s economy performed well towards the end of the review period, and with a ...

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    Country Report

    Country Report

    Polishes in Latvia

    Feb 2020

    In general, the demand for polishes is waning in Latvia, and many consumers no longer consider such products to be essential or even necessary. Shoe polish, which accounts for the majority of retail value sales, has a strong influence on the ...

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    Country Report

    Country Report

    Toilet Care in Latvia

    Feb 2020

    In Latvia, toilet care is still developing as a category. Retail volume sales stagnation is largely due to a shift towards better quality products, which provide better results with less product used. Moreover, categories like in-cistern devices and ...

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    Country Report

    Country Report

    Home Care in Latvia

    Feb 2020

    Home care registered its highest retail current value sales increase of the review period in 2019, with all categories except bleach seeing faster growth compared with 2018. This performance was underpinned by economic growth, leading to higher ...

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    Country Report

    Country Report

    Bleach in Latvia

    Feb 2020

    Bleach is a mature and rather limited category in Latvia. Bleach is widely perceived as old-fashioned and harmful to health and surfaces or clothes. As a result, the decline in retail volume sales is projected to continue in the forecast period. The ...

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    Country Report

    Country Report

    Home Insecticides in Latvia

    Feb 2020

    Home insecticides is a quite mature category in Latvia. Moreover, demand exhibits a high level of seasonality, with the category’s performance dependent on weather conditions in summer months. The climate not only determines the size of insect ...

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    Country Report

    Country Report

    Dishwashing in Latvia

    Feb 2020

    While the possession rate of dishwashers remained low, there was a further steady increase in 2019. The growth in sales of dishwashers is underpinned by economic stability and higher consumer purchasing power. Demand is also enhanced by the ...

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    Country Report

    Country Report

    Surface Care in Latvia

    Feb 2020

    Surface care continues to see positive retail volume and current value sales growth in 2019, as a significant share of categories are still developing in Latvia. For example, multi-purpose cleaners, but also task-specific kitchen cleaners, descalers ...

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