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Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Spirits in Latvia

    May 2021

    Due to the outbreak of COVID-19 in 2020, total volume sales decreased by 2%, with on-trade volume sales falling by 26%. Meanwhile, off-trade volume sales of spirits increased by 3%, compared to a decline in sales the previous year, with the outbreak ...

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    Wine in Latvia

    May 2021

    In 2020, total volume sales only recorded marginal growth for wine, compared to positive growth of 4% the previous year. This weaker level of growth was due to a decline in on-trade volume sales, with the impact of COVID-19 in the country leading to ...

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    Alcoholic Drinks in Latvia

    May 2021

    Due to the outbreak of COVID-19 in Latvia, alcoholic drinks recorded a volume decline of 1% in 2020, driven by a double-digit decline in the on-trade. From March 2020, a lockdown was put in place in the country that required the closure of ...

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    Cider/Perry in Latvia

    May 2021

    Total volume sales in 2020 declined by 4%, driven by a double-digit decline in on-trade sales. This double-digit decline of 27%, compared to growth over the review period, as the on-trade market for cider was benefiting from being a weaker alcoholic ...

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    Rtds in Latvia

    May 2021

    Due to the outbreak of COVID-19 in 2020, on-trade volume sales of RTDs declined by 28%, while off-trade sales also took a decline, compared to off-trade growth of 1% in 2019....

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    Beer in Latvia

    May 2021

    Due to the outbreak of COVID-19 in 2020, total volume sales of beer fell, mainly driven by an on-trade volume decline of 25%, which compares to a marginal on-trade volume decline the previous year....

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    Country Profile

    Country Profile

    PEST Analysis: Latvia

    May 2021

    Political stability has resulted in a favourable business environment, whilst economic freedom is solid. However, corruption is pervasive and state finances are worsening. The economy is forecast to recover well from the Coronavirus (COVID-19) ...

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    Mass Beauty and Personal Care in Latvia

    May 2021

    Mass beauty and personal care suffered from the outbreak of Coronavirus (COVID-19) and the measures introduced to stem the tide of the virus, albeit to a lesser extent than premium beauty and personal care. As the economic fallout of the pandemic was...

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    Hair Care in Latvia

    May 2021

    The Coronavirus (COVID-19) pandemic had a negative impact on a hitherto strong-performing category in 2020. Lockdown, social distancing, few opportunities for socialising and smart/remote working and distance learning reduced the need or desire to ...

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    Premium Beauty and Personal Care in Latvia

    May 2021

    Premium beauty and personal care was hit hard by Coronavirus (COVID-19) in Latvia. These products are used mainly when in the office or at receptions and meetings and when out socialising. Thus, lockdown strongly reduced the use of premium beauty and...

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    Beauty and Personal Care in Latvia

    May 2021

    Beauty and personal care suffered strongly from the outbreak of Coronavirus (COVID-19) in 2020, and the measures introduced to halt the spread of the virus in Latvia. More decorative categories and premium segments tended to be most negatively ...

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    Bath and Shower in Latvia

    May 2021

    In 2020, bath and shower witnessed a surge in retail volume growth, and faster current value growth, compared with 2019. However, this was due to the performances of liquid and, to a lesser extent, bar soap, with the other categories posting sales ...

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    Sun Care in Latvia

    May 2021

    Sun care suffered a steep decline in both retail volume and current value sales due to the Coronavirus (COVID-19) pandemic. In line with lockdown and other stay-at-home measures and social distancing rules, consumers did not require sun care products...

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    Colour Cosmetics in Latvia

    May 2021

    Colour cosmetics suffered a strong decline in both retail volume and current value sales in 2020. The category was negatively impacted by the outbreak of Coronavirus (COVID-19) and the measures implemented to stem the spread of the virus. In ...

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    Men's Grooming in Latvia

    May 2021

    Coronavirus (COVID-19) had a strong negative effect on men’s grooming sales in 2020. Men’s grooming products are often used by men for the workplace, when going out or to the gym. As workplaces outlets and gyms and other sporting and ...

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    Oral Care in Latvia

    May 2021

    Oral care registered a negative growth performance in retail volume and current value terms in 2020. However, Coronavirus (COVID-19) had less of a negative effect on oral care, compared with a number of other beauty and personal care categories. As a...

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    Skin Care in Latvia

    May 2021

    The outbreak and subsequent measures to stem the spread of the Coronavirus (COVID-19) pandemic affected skin care significantly. Due to lockdown and stay-at-home measures and related economic difficulties, some consumers economised on skin care. They...

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    Baby and Child-Specific Products in Latvia

    May 2021

    Having seen positive growth through the review period, retail volume and current value sales of baby and child-specific products declined in 2020. The category was affected by COVID-19 as the closure of schools and kindergartens meant that fewer ...

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    Fragrances in Latvia

    May 2021

    Coronavirus (COVID-19) had a strong negative effect on sales of fragrances in Latvia in 2020. During lockdown, smart/remote working became the norm, while the closure of or restrictions on foodservice outlets and shutting down of leisure and ...

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    Depilatories in Latvia

    May 2021

    The Coronavirus (COVID-19) pandemic adversely affected the performance of depilatories in Latvia in 2020. Lockdown and other stay-at-home measures implemented in an attempt to slow the spread of the virus led to social isolation, at-home working and ...

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