Latvia

Sanitary protection registered another strong increase in current value sales in 2022, after suffering from a decline in value sales due to lockdowns in 2020. Rising inflation led to an increase retail prices as manufacturers were unable to absorb…

Dishwashing enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a slight decline during the year. Overall, increases in the cost of raw…

Polishes recorded exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a marginal decline during the year. Overall, increases in the cost of raw…

Hybrid working arrangements that remained in place in 2022 saw volume sales of toilet care hold steady, following consistent decline over the review period. As people spent time at home, this sustained the need for toilet care to keep such surfaces…

Home care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw only marginal growth during the year. Overall, increases in the cost of…

Retail value sales of home insecticides recorded exceptionally strong growth in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw only marginal growth during the year. Overall, increases in the…

Air care recorded exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a marginal decline during the year. Overall, increases in the cost of raw…

Retail tissue saw current value growth rates soar in 2022 in line with inflation. Retail volume growth was lower than the previous year as consumers spent more time out of the home post-pandemic. With the rising cost of living a major issue for…

In 2022, moist toilet wipes are one of the best performing products seeing strong retail volume and current value growth, albeit from a low base. This is a relatively new product in Latvia and is growing from a small base, allowing it to demonstrate…

Surface care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of…

Laundry care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a slight decline during the year. Overall, increases in the cost of raw…

At the start of the pandemic in 2020, bleach saw positive volume growth for the first time since 2014. Unsurprisingly, consumers were seeking to kill the virus wherever possible, and bleach was perceived to be an extremely aggressive (and affordable)…

Retail adult incontinence saw an increase in volume and current value terms in 2022. The rise in the number of people with urinary problems is driving volume sales, due to Latvia’s ageing population. Rising consumer awareness of adult incontinence…

Nappies/diapers/pants witnessed a surge in current value growth in 2022 as soaring inflation forced manufacturers to push up unit prices. Prior to this year, retail volume and current value sales had been steadily declining although the COVID-19…

In 2022, tissue and hygiene saw a dramatic rise in current value growth in both the retail and away-from-home segments as soaring inflation impacted prices across all categories. In real terms, value growth was significantly lower in 2022, but…

Analgesics is witnessing a growth surge in 2022 as pandemic-related restrictions are lifted and social/professional life shifts back to a more normal mode. A high proportion of analgesics are used to tackle seasonal colds and flu symptoms, which is…

Other dairy is seeing retail volume sales decline for a second year in 2022 following a relatively flat year in 2020. All sub-categories are seeing a decline in volume growth, amid a sharp rise in unit prices which has pushed current value growth…

Retail volume growth remained stagnant in 2022 due to increasing economic uncertainty and price inflation, which has curbed consumer spending on non-essentials. There has been a heightened level of price sensitivity in the country since the pandemic,…

Consumers are spending more time socialising outside of their homes since COVID-19 restrictions were lifted in 2021, supporting the recovery in retail volume sales of gum. Impulse purchases continue to pick up as consumers spend more time on-the-go…

Although deodorants recorded positive growth in 2021, sales did not quite return to pre-pandemic levels in this year, particularly in volume terms, following the decline seen in 2020 due to the pandemic. Lockdown and other stay-at-home measures…