Latvia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Consumer Lifestyles in LatviaLatvia Country BriefingsFuture Demographics: Latvia in 2030

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    Cigarettes in Latvia

    Jul 2019

    The number of legal cigarettes released for consumption in Latvia increased slightly in 2018 compared with 2017. To a large extent this was thanks to local authorities being effective in fighting illegal imports. It was feared that government ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Latvia

    Jul 2019

    The high excise tax applied to cigars and cigarillos has had a further negative impact on the category, but mostly on sales of cigarillos. In 2018, specific excise for cigars and cigarillos rose by more than a quarter from the previous year. This has...

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    Country Report

    Country Report

    Tobacco in Latvia

    Jul 2019

    Although cigarettes posted small volume growth in 2018, the category is set to return to decline over the forecast period, as smoking prevalence continues to fall. Health concerns and very high prices caused by strong excise increases are forcing ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

    Jul 2019

    The first heated tobacco products were introduced to Latvia in 2018. The Iqos and HEETS brands by Philip Morris Latvia SIA are attracting a small number of more affluent cigarette smokers. Heated tobacco products are subject to VAT and specific ...

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    Country Profile

    Country Profile

    Latvia: Country Profile

    Jun 2019

    The economy enjoys strong growth. In 2019, economic growth is projected to decline as export market conditions worsen and the disbursement of EU funds slows. Robust household consumption will continue to support growth. High wage growth will ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Latvia

    Jun 2019

    Latvia’s birth rate remained low in 2018 and there are various reasons for this. Chief among them is that young Latvian people are usually more focused on their completing their education and developing their careers, which means that they are ...

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    Country Report

    Bath and Shower in Latvia

    Jun 2019

    With volume growth remaining static in bath and shower in 2018, positive value growth was due to the shift towards more expensive products. This trend can be seen across all bath and shower categories, with consumers opting for standard products ...

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    Colour Cosmetics in Latvia

    Jun 2019

    Colour cosmetics was among the beauty and personal care categories to benefit the most from the premiumisation trend that was evident across the industry in 2018. The main reason for this is that colour cosmetics are widely regarded as inherently ...

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    Country Report

    Country Report

    Deodorants in Latvia

    Jun 2019

    Deodorants are already seen as essential products by the vast majority of Latvian people and for this reason sales of deodorants are already well-developed and the category is already highly mature. This means that it can be difficult for companies ...

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    Country Report

    Country Report

    Depilatories in Latvia

    Jun 2019

    Latvian consumers are becoming increasingly interested in the environment and ecological issues are often at the forefront of their concerns when purchasing beauty and personal care products. This poses something of a threat to sales of depilatories ...

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    Country Report

    Fragrances in Latvia

    Jun 2019

    Premium brands continue to dominate sales of fragrances, the only category in beauty and personal care in Latvia in which sales are not heavily dominated by mas brands. The main reason for this is that fragrances are seen as inherently luxurious and ...

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    Hair Care in Latvia

    Jun 2019

    Hair care is one of the beauty and personal care categories in which premiumisation is most evident and 2018 saw consumers increasingly favour higher-priced products that promise higher quality, better performance and more pleasant fragrances. In ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Latvia

    Jun 2019

    The average amount spent on cosmetics per resident of Latvia annually is as low as EUR81, among the lowest in Europe, according to the Association of Latvian Cosmetic Producers. Latvian residents' cosmetics spending is also the absolute lowest in the...

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    Men's Grooming in Latvia

    Jun 2019

    Men’s grooming is becoming a more important beauty and personal care category with each passing year. As a general rule, Latvian men have traditionally not been particularly interested in their personal grooming and this has meant that they have ...

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    Oral Care in Latvia

    Jun 2019

    In the past, oral care sales were generally limited to manual toothbrushes and standard toothpaste. In line with this, most people favoured basic, low-cost products with little or no added value. However, with income levels on the rise, there is ...

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    Country Report

    Country Report

    Beauty and Personal Care in Latvia

    Jun 2019

    With Latvia’s economy having performed consistently well for several years now, and with the economic outlook generally very positive, consumer spending on beauty and personal care continued to increase over the course of 2018. In addition, it is ...

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    Premium Beauty and Personal Care in Latvia

    Jun 2019

    With the focus in premium beauty and personal care very much on quality, the core consumer base for these products often need a specific reason or value proposition before being tempted to part with their cash. Recent years have seen the efforts of ...

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    Country Report

    Country Report

    Skin Care in Latvia

    Jun 2019

    Unlike in many other European countries, sales of skin care in Latvia are heavily dominated by mass brands, with premium skin care a surprisingly small niche. However, this also means that there is significant room for growth in sales of premium ...

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    Country Report

    Country Report

    Sun Care in Latvia

    Jun 2019

    Summer 2018 in Latvia was unusually long and hot, which led to most people spending more time outside basking in the sunshine than they would ordinarily have the opportunity to. With many Latvian people quite pale and unaccustomed to having spending ...

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    Strategy Briefing

    Strategy Briefing

    Eurozone Economic Outlook: Q2 2019 Growth Momentum Lost with Worsening Trade Outlook

    Jun 2019

    The Eurozone outlook has deteriorated significantly since the end of 2018. Real GDP growth forecasts have been downgraded to 0.9-1.5% in 2019 and 0.9-1.9% in 2020, compared to 1.8% in 2018. The Eurozone slowdown started in mid-2018, mainly in the ...

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