Bolivia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bolivia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bolivia StatisticsConsumer Lifestyles in BoliviaBolivia Country BriefingsFuture Demographics: Bolivia in 2030

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    Bolivia: Country Profile

    Sep 2020

    Bolivia’s economy will contract in 2020. Domestic activity will be inhibited by measures taken to contain the Coronavirus (COVID-19), including the quarantine and closures of non-essential businesses. Meanwhile, external demand will be limited by the...

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    Cider/Perry in Bolivia

    Sep 2020

     A niche area that supported the moderate growth of cider consumption in 2019 was middle- and higher-income younger women of legal drinking age. The profile of the current female consumer is that of a socially active and economically independent ...

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    Alcoholic Drinks in Bolivia

    Sep 2020

    On 22 March 2020, the government announced a full lockdown in the country, closing all on-trade establishments in Bolivia. While essential grocery retailers in the country remained open, visits to grocery stores were only permitted once a week, and ...

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    Beer in Bolivia

    Sep 2020

     Bolivian consumers show signs of continually evolving their tastes and purchasing preferences. In response, local producers and importers of beer are paying more attention to craft beer, low-calorie beer, non-alcoholic beer and beer manufactured ...

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    Wine in Bolivia

    Sep 2020

     Historically, the consumption of wine in Bolivia was driven by imported wines of Argentinean and Chilean origin, and local wines were perceived by consumers as lower quality. However, this perception has changed drastically over recent years. Major ...

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    Spirits in Bolivia

    Sep 2020

     Consumers are increasingly looking to save money by drinking at home, before attending on-trade establishments or events. This is called previa, and is particularly popular with younger adult consumers who get together prior to visiting a bar or ...

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    Cigars, Cigarillos and Smoking Tobacco in Bolivia

    Jul 2020

    Cigars, cigarillos and smoking tobacco continued to experience low penetration in Bolivia with sales accounting for a low share of overall tobacco sales. Nevertheless, sales are growing thanks to rising disposable incomes. However, despite the ...

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    Tobacco in Bolivia

    Jul 2020

    Non-essential retail outlets have been forced to close to limit the spread of COVID-19, but this has had little impact on tobacco sales as supermarkets, hypermarkets and convenience stores have been allowed to remain open. Bars, pubs, cafés and ...

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    Cigarettes in Bolivia

    Jul 2020

    In December 2017, the Bolivian Government changed the ICE tax on specific consumption of cigarettes from a fixed percentage applicable to the value of the selling price to a fixed value in Boliviano. The monetary tax amount remained fixed by every ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bolivia

    Jul 2020

    In 2019, there were no significant changes in the smokeless tobacco, e-vapour products and heated tobacco category in Bolivia. Both volume and value sales remained insignificant. Moreover, these products were only available for purchase via a limited...

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    Skin Care in Bolivia

    Jul 2020

    Skin care in Bolivia is dominated largely by mass products. Direct selling is the main sales channel for skin care, with its extensive network of promoters and long history in the country allowing it to achieve strong sales. Direct selling is ...

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    Deodorants in Bolivia

    Jul 2020

    Uptake of deodorants is relatively low in Bolivia, for both men and women, in the beauty and personal care market, especially in lower-income households. Nevertheless, hygiene habits of consumers are changing and people are becoming increasingly ...

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    Bath and Shower in Bolivia

    Jul 2020

    Showering is a daily habit in Bolivia, especially in warm locations where people often take a shower twice a day. Bar soap is an indispensable product at shower time, and this product is offered for a wide variety of prices at several distribution ...

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    Oral Care in Bolivia

    Jul 2020

    Since 2010, the Ministry of Health through the National Oral Health Program has promoted programmes to prevent oral diseases; the programme’s main targets are children aged 6-14 years old, pregnant women and elderly people. Likewise, this government ...

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    Hair Care in Bolivia

    Jul 2020

    Shampoo is viewed as essential in most homes. In most of the country, shampoos it is in daily use, especially in regions with a warm climate. Brands vary in price depending on whether they are imported or locally produced, the latter being sold in ...

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    Fragrances in Bolivia

    Jul 2020

    The use of fragrances in Bolivia is common across all socioeconomic segments. Fragrances are available in a wide range of prices and product quality, but mass products are by far the most popular. Mass fragrances sales are highly concentrated in the ...

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    Men's Grooming in Bolivia

    Jul 2020

    There was an intensified focus on grooming among men in Bolivia at the end of the review period, with this supporting ongoing sales growth for men’s grooming in 2019. Men’s hair care in particular saw outstanding current value sales growth in the ...

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    Depilatories in Bolivia

    Jul 2020

    Although women's razors and blades have low penetration rates in Bolivia, this was still the biggest category within depilatories in 2019. This was mainly due to a relatively low price compared to hair removers/bleaches and ease of use. There was ...

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    Mass Beauty and Personal Care in Bolivia

    Jul 2020

    Global brands have consolidated their presence in Bolivia with their supply of mass consumer products, especially in beauty and personal care. With the expansion of the middle class in the country, it has been possible for these companies to ...

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    Premium Beauty and Personal Care in Bolivia

    Jul 2020

    The expansion of the middle class in the country is reflected in fewer people living in poverty; that is, the middle-class group has widened but it is still very susceptible to price variations and economic stability in the country. In 2019, the ...

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