Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bolivia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
At the start of the COVID-19 pandemic, wound care sales collapsed as consumers went into lockdown in Bolivia, meaning that they cut down on the type of work-related physical activities and exercise that would normally drive demand for these products.…
Sales of weight management and wellbeing are set to rebound from the sharp contraction in 2020, although values are not anticipated to recover to pre-pandemic levels. The category was hit especially hard by the pandemic was weight management. There…
Over the review period prior to the pandemic, vitamins saw strong growth as health awareness trends strengthened in Bolivia among the middle classes. However, the onset of COVID-19 saw a huge spike in value sales growth in 2020 across a far wider…
Sports nutrition sales in Bolivia collapsed in 2020, largely as a result of lockdown. The closure of gyms and tight restrictions on exercise and sports during pandemic spurred a decline in sales as consumers saw little need to buy them. In addition,…
Paediatric consumer health saw a slowdown in value growth in current terms and a dip in constant terms in 2020, as a direct result of the pandemic. Children who were quarantined as part of lockdown and home schooled were less exposed to cross…
Bolivia has deep ancestral cultural roots and a high demographic of indigenous ethnic groups. According to data from the last population census carried out in 2012, about 41% of the population is of indigenous origin, making it the country in the…
Like other consumer health categories, digestive remedies have seen consumer trends upended by the pandemic, and sales in both 2020 and 2021 have grown more slowly than average over the review period. The strongest growth in 2021 is in motion…
Sales of dietary supplements are set to rebound in 2021, although the dietary supplements in general has from consumers migrating towards vitamins and multivitamins specifically designed to strengthen immunity as a result of the pandemic. Given the…
Sales of dermatologicals dropped sharply in 2020, as the category is highly driven by recommendations from health professionals for products such as topical antifungals and vaginal antifungals. As these consultations decreased considerably during the…
During the immediate onset of the pandemic, consumers in Bolivia significantly increased hygiene practices and the use of facemasks, and the whole country was put under some form of lockdown at various points in the year. This led to a reduction in…
Consumer health in Bolivia has experienced a significant impact from the COVID-19 pandemic, with products designed to strengthen the immune system seeing explosive growth in particular in 2020 and in some cases into 2021. Among the most in-demand…
Analgesics is set to see a sharp drop in value sales in 2021. This is a result of the return to more normal consumer habits. 2020 saw exceptional growth in the category as consumer panic bought and stockpiled analgesics in response to the pandemic.…
Drinking yoghurt is the largest part of this category in Bolivia, and is set to see a solid return to growth in 2021. This is a result of the end of lockdown. These products, which are most widely available in single serve formats, are typically…
Cream is set to be the best performing product in other dairy in 2021, largely as a result of a return to normality of production. At the height of the pandemic, leading brand operators cut back on production partly as a result of logistical…
The drinking milk products category in Bolivia is wholly made up of shelf-stable milk, with full fat shelf stable milk generating overwhelming majority of volume sales. Volume growth has dipped in 2021, largely as a result of the end of lockdown.…
In 2021, cheese sales are set to see a marked slowdown on 2020. The quarantine imposed by the Bolivian government in response to the COVID-19 pandemic included partial closure of grocery stores and a limit to the number of shopping trips. This made…
Sales of butter and spreads saw a lift in 2020, as large parts of Bolivia’s horeca industry saw partial closure or restriction to home delivery or takeaway. At the same time, consumers spent more time at home under quarantine, giving them the time to…
Most baby food products in Bolivia saw a dip in volume sales in 2020, as families who were forced to self-isolate by quarantine made more meals from scratch. Mothers of infants also tended to breastfeed more during lockdown. Retail restrictions were…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business.