Bolivia

Sanitary protection registered a decline in value sales in 2020, as during the lockdowns, women used less sanitary protection and reduced usage. With society gradually opening up in 2021, and women returning to offices etc, sanitary protection…

Home care in Bolivia is set to deliver solid growth in volume sales in 2021, although significant price pressure will see value sales shrink. The economic impact of the pandemic on household incomes has been severe, and consumers are trading down to…

2020 was a challenging year for soft drinks, with most product areas seeing current value or volume decline, with many consumers changing their purchasing patterns drastically. However, in 2021, soft drinks has seen moderate growth, and signs of…

Prior to the pandemic, the global health and wellness trend was impacting consumers in Bolivia, with more and more consumers reaching for food and drink items that have nutritional benefits or low levels of sugar and fat. Growing concerns about…

The consumption of tea in Bolivia is high as there is a wide custom in the country to consume tea daily with a mid-afternoon snack. Within lower income segments, tea is usually drunk at breakfast and served to children as many families cannot afford…

Polishes are set to rebound strongly in 2021, although volume sales are not set to return to pre-pandemic levels until 2022. This recovery has been driven by a variety of factors Shoe polishes, for example, have seen sales recover as consumers began…

Home insecticides has seen a sharp contraction in sales in 2021, following the spike in sales in 2020 brought about by lockdown and consumers spending more time at home. 2021 has seen pandemic restrictions ease, and the return of consumers to the…

Volume sales of dishwashing products are set to see solid growth in 2021, although at a slower rate than 2020. The surge in demand in both years has been driven lockdown, and the slowdown in 2021 is a result of the gradual easing of pandemic…

Sports drinks was one of the main product areas within soft drinks to be negatively impacted by the COVID-19 pandemic in 2020. As the consumption of sports drinks heavily relies on consumers doing sports activities, demand dropped drastically in…

Toilet paper is by far the largest product with retail tissues and in 2021, though it registered an increase in volume sales, value sales decreased. This is due to consumers feeling the financial squeeze from the fallout of the pandemic and switching…

The economic impact of the pandemic means that consumers are still tightly controlling household spending. This has not only seen volume sales of laundry detergents drop in 2020 and 2021, but also consumers trading down to cheaper products wherever…

Spray/aerosol air fresheners, which generates close to 100% of category volume sales, is set to see a sharp contraction in sales in 2021. These products saw exceptional growth in 2020, driven by more people spending time at home as they self-isolated…

RTD tea is a niche product area within Bolivia and for this reason was not as strongly impacted by the COVID-19 pandemic in 2020 compared to other product areas within soft drinks. Although RTD tea saw current value and volume decline in 2020, sales…

Value sales of wipes were on par with 2020, though with the pandemic hitting consumers’ pockets, there was a degree of trading down. In addition, increased availability of smuggled products also dampened volume sales. As a consequence of the economic…

Prior to the pandemic, energy drinks was showing impressive growth due to the on-the-go trend with items even being sold at traffic lights in the streets of the main cities. Nonetheless, energy drinks saw a sharp decline in response to the pandemic…

Hot drinks in Bolivia benefited at the beginning of the COVID-19 pandemic in 2020 due to consumers spending more time at home and consumption opportunities rising. Prior to the pandemic, coffee was a successful product area that displayed healthy…

Surface care in total is set to see a solid bounce back in volume sales growth in 2021, following the contraction of demand in 2020 caused by a mixture of supply chain problems and consumers reducing spending on non-essential products. Although…

In 2020, juice was one of the most dynamic product areas within soft drinks. As a result of the health crisis, consumers have been taking greater care of their overall health, alongside the influence of the growing health and wellness trend that…

In response to the COVID-19 pandemic in 2020, coffee performed well for several reasons. Firstly, coffee consumption in Bolivia is high, meaning regardless of the financial repercussions caused by the pandemic, Bolivians continued to purchase coffee.…

The mixed retailer category is comparatively underdeveloped in Bolivia. International department store brands like Fabalella or Ripley, which are popular in neighbouring countries, have yet to enter Bolivia. Similarly, mass merchandisers like Walmart…