Bolivia

Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

Positive natural change will continue to be the key driver of rapid population growth up to 2030. The ageing trend will hasten, but relatively high birth and fertility rates and low life expectancy ensure that Bolivia continues to be one of the ...

Natural ingredients are widely desirable in baby care, and Bolivians have traditionally used home-made baby wipes and nappy (diaper) rash treatments. For example, some parents prefer to use cotton wool balls soaked in camomile water to clean a baby's...

Use of liquid soap increased in 2018, as major brands have increased their offer at points of sale and generally widened the availability of these products in modern and traditional channels. Some companies have designed segmented products, for ...

Bolivian consumers are becoming more concerned about their appearance. In the past, traditional Bolivian women were very unlikely to use colour cosmetics. However, this has been changing in recent years thanks to rising global influences, women’s ...

Bolivian consumers from middle- and upper-income households use deodorants as part of their daily grooming routine. This segment is aware of new launches and is very receptive to innovative products and promotional activities. Young people and the ...

Bolivian women are used to hair removal and have incorporated it into their daily habits. Bolivia’s varied racial heritage strongly influences the performance of depilatories in rural areas. Some native practices amongst indigenous women in these ...

The use of perfumes in Bolivia is common across all socioeconomic segments. Fragrances are available in a wide range of prices and product quality, but mainly correspond to mass products. The mass market is highly concentrated in the direct selling ...

Use of shampoo is essential in every home; in most of the country, it is in daily use, especially in regions with a warm climate. Brands vary in price depending on whether they are imported or locally produced, the latter being of greater volume and ...

Global brands have consolidated their presence in Bolivia with their supply of mass consumer products, especially in beauty and personal care. With the expansion of the middle class in the country, it has been possible for these companies to ...

The male segment in the country shows different behaviours marked by age and income. In terms of age, older men in Bolivia are more conservative, but new generations are open to external influences, mainly through social media networks. Young people ...

Since 2010, the Ministry of Health through the National Oral Health Program has promoted programmes to prevent oral diseases; the programme’s main targets are children aged 6-14 years old, pregnant women and elderly people. Likewise, this government ...

Beauty and personal care products in Bolivia showed solid growth in 2018, but value growth of the market slowed down from 2015 to 2018, suggesting a slowdown in the Bolivian economy. This scenario has directly affected the middle class, which ...

The expansion of the middle class in the country is reflected in fewer people living in poverty; that is, the middle-class segment has widened but it is still very susceptible to price variations and economic stability in the country. In 2018, the ...

The use of natural ingredients in the formulations of skin care products has been imposed on many brands as an element valued by consumers when choosing their purchases. Skin care has a high participation of national players, many of them artisanal ...

The incidence of skin cancer is increasing in Bolivia, and for this reason, since 2015, the government has decreed 22 July the "National day of the fight against skin cancer." In addition, medical associations across the country are joining in and ...

Latin America’s real recovery will continue in 2019. The region’s consumer expenditure will however weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America...

Changing lifestyles are supporting the growth of the foodservice industry in Bolivia, with more people now regularly eating out. Indeed, according to data from the National Tax Service (SIN), restaurant sales increased fourfold over 2008-2017, rising...

According to estimates from the National Institute of Statistics (INE), in 2018 the number of 0-4-year-olds in Bolivia stood at 1.2 million, equating to 11% of the overall population, with a national growth rate of 1.5%. Although this rate has fallen...

Over the last decade the Bolivian economy has continued to grow steadily, in turn helping to boost consumers’ disposable incomes and expand the country’s middle-class. Bolivian consumers are seeking to further improve their quality of life and are ...