Bolivia

In Bolivia, companies in the deodorants market suffered decreased sales during 2021 because of the illegal market. This is the second year that sales of deodorants have decreased. During 2020, the COVID-19 pandemic reduced consumption because of home…

Polishes are set to rebound strongly in 2021, although volume sales are not set to return to pre-pandemic levels until 2022. This recovery has been driven by a variety of factors Shoe polishes, for example, have seen sales recover as consumers began…

Value sales of wipes were on par with 2020, though with the pandemic hitting consumers’ pockets, there was a degree of trading down. In addition, increased availability of smuggled products also dampened volume sales. As a consequence of the economic…

Prior to the pandemic, energy drinks was showing impressive growth due to the on-the-go trend with items even being sold at traffic lights in the streets of the main cities. Nonetheless, energy drinks saw a sharp decline in response to the pandemic…

Hot drinks in Bolivia benefited at the beginning of the COVID-19 pandemic in 2020 due to consumers spending more time at home and consumption opportunities rising. Prior to the pandemic, coffee was a successful product area that displayed healthy…

Over 2022, sugar confectionery is expected to return to positive retail volume growth for the first time since the sharp decline in 2020, caused by the Coronavirus (COVID-19) crisis. However, the category, as a whole, is predicted to remain below the…

Beer registered a decline in volume sales for the second year running. This was mainly due to increased smuggling activity, mainly from Argentina and Brazil. As a consequence of the economic recession caused by the pandemic, neighbouring countries…

Sun care saw an increase in sales during 2021. The easing of restrictions on people circulating have motivated consumers to return to outdoor activities. Growth in sun care sales during 2021, however, was insufficient to recover 2019 levels because…

Home insecticides has seen a sharp contraction in sales in 2021, following the spike in sales in 2020 brought about by lockdown and consumers spending more time at home. 2021 has seen pandemic restrictions ease, and the return of consumers to the…

Volume sales of dishwashing products are set to see solid growth in 2021, although at a slower rate than 2020. The surge in demand in both years has been driven lockdown, and the slowdown in 2021 is a result of the gradual easing of pandemic…

Sports drinks was one of the main product areas within soft drinks to be negatively impacted by the COVID-19 pandemic in 2020. As the consumption of sports drinks heavily relies on consumers doing sports activities, demand dropped drastically in…

With the easing of restrictions in 2021, Bolivians returned to work and were able to circulate socially again and visit on-trade establishments. This saw the start of the recovery of sales of colour cosmetics, with eye and facial make-up and lip and…

Sanitary protection registered a decline in value sales in 2020, as during the lockdowns, women used less sanitary protection and reduced usage. With society gradually opening up in 2021, and women returning to offices etc, sanitary protection…

Home care in Bolivia is set to deliver solid growth in volume sales in 2021, although significant price pressure will see value sales shrink. The economic impact of the pandemic on household incomes has been severe, and consumers are trading down to…

2020 was a challenging year for soft drinks, with most product areas seeing current value or volume decline, with many consumers changing their purchasing patterns drastically. However, in 2021, soft drinks has seen moderate growth, and signs of…

Prior to the pandemic, the global health and wellness trend was impacting consumers in Bolivia, with more and more consumers reaching for food and drink items that have nutritional benefits or low levels of sugar and fat. Growing concerns about…

The consumption of tea in Bolivia is high as there is a wide custom in the country to consume tea daily with a mid-afternoon snack. Within lower income segments, tea is usually drunk at breakfast and served to children as many families cannot afford…

Over 2022, snacks categories, with the exception of gum, are projected to exceed or return close to retail volume and current value sales levels registered in 2019, prior to the outbreak of the Coronavirus (COVID-19) pandemic in Bolivia. This…

Wine registered a decline in volume sales for the second year running. This was mainly due to increased smuggling activity, mainly from Argentina. As a consequence of the economic recession caused by the pandemic, neighbouring countries devalued…

In 2021, with society gradually opening up, and in particular the on-trade channel seeing increasing footfall, RTDs registered a very healthy increase in volume sales. All the same, with the pandemic still lingering, volume sales were still…