Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…
Unilever is the sixth largest packaged food company globally. The company continues to maintain its lead in ice cream, thanks to increased in-home consumption of its leading global brands, with strong growth coming from emerging markets such as…
Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does…
Unilever is the third largest hot drinks company in the world, and the top tea company globally. Asia and other developing markets are key growth areas for the company, where black tea demand has been rising. However, developed markets in Europe and…
Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha,…
With increasing demand for healthy, natural and clean label food, Unilever is setting a number of nutritional and sustainability goals to create “food that tastes good, does good and doesn’t cost the Earth”. Unilever should continue to broaden its…
Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth…
Facing volume challenges, tea marketers are exploring added-value products to drive value sales in developed markets. Unilever and Starbucks’s development in premium tea specialist outlets inspired others such as Twinings to enter this space. Premium…
This briefing covers the growing focus of leading food companies on power brands. These are products which have large value sales and are strongly associated with their market. Power brands are a crucial driver of revenue, as a result of their…
The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new…
Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends…
Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology…